PESTEL Analysis of bata liberty relaxo

PESTEL Analysis

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POLITICAL: •

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Department of Industrial Policy and Promotion (DIPP ) provides a compreensive sceme for moderni!ation and tecnolo"y up "radation in all te se"ments of te Leater Industry# $ere% &nancial assistance 'ill e provided to te etent of *+, of te cost of plant and macinery for SSI and -+, of cost of plant . macinery for oter units (i#e# non/small scale units) su0ect to a ceilin" of 1s# 2+ la3 for ot cate"ories for tecnolo"y up/"radation4moderni!ation and4or epansion# 5OI announced cut in ecise duties of foot'ear products in te ud"et for &nancial year -+62/-+67# 5overnment initiatives to attract forei"n direct investment#

ECO8O9IC: •

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1isin" disposale income and consumers increasin" spendin"# Competitive Landscape / ata India Ltd remained te leader in foot'ear 'it a retail value sare of ;, in -+62# *%6* increase per capitia income due to increased employment# -2+++++++ -++++++++

6;=%+67%+6 672%+;%7>2

62+++++++

66;%7>7%2+

6++++++++ 2+++++++

*%7-2%77; *%6=2%666

*=%;6+%2>> *%6**%6=2

 TEC$8OLO5ICAL:

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In/ouse Desi"n Studios incorporatin" state/of/te/art state/of/te/art CAD systems avin" *D Soe Desi"n pac3a"es tat are intuitive and easy to use# 9any Indian foot'ear factories ave also acuired te ISO >+++% ISO 6+++ as 'ell as te SA ;+++ certi&cations# Social media systems ecomin" increasin"ly popular as resulted in uyers siftin" to'ards E/Commerce 'esites for value deals and savin" time# Oter policies li3e *+ day replacement "uarantee allo's peace of mind# 9any companies are usin" di"ital media for teir product advertisin" and sponsorin" at ma0or events or"ani!ed in India# rea3trou" product innovations enancin" comfort% a"ility and duraility# duraility#

E8I1O89E8TAL: •

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1eliale 1eliale supply of resources in te form of ra' ides and s3ins% uality &nised leater% lar"e installed capacities for production of &nised leater . foot'ear% lar"e uman capital 'it epertise and tecnolo"y ase% s3illed manpo'er and relatively lo' cost laor% proven stren"t to produce foot'ear for "loal rand leaders and acuired tecnolo"y competence% particularly for mid and i" priced foot'ear se"ments# India oers a u"e consumption mar3et#

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LE5AL: •

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FDI (Foreign Direct Investment): Lierali!in" Investment): Lierali!in"