Pestal-Analysis Modified Version

 

PESTEL PES TEL ANALY ANALYSIS SIS The key macro-level influences on the bottled drinking water market are:

• Political o

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 Non-alcoholic beverages fall within the food category under the FDA. The government lays a role within the oeration of manufacturing these roducts in terms of  regulations. There are otential fines set by the government on comanies if they do not meet a standard of laws The key factor is government sending cuts and the e!tent to which these affects the economy and" therefore" consumer confidence as well as funding and grants available to start-us.

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#han #hange gess in la laws ws an and d re regu gula lati tion ons" s" in incl clud udin ing g chan change gess in ac acco coun unti ting ng st stan anda dard rds" s"ta ta!a !ati tion on re$uirements" %including ta! rate changes" new ta! laws and revised ta!law interretations& and environmental laws in domestic or foreign 'urisdictions.

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(olitical conditions" esecially in international markets" including civil unrest" government changes and restrictions on the ability to transfer caital across borders

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#hanges in government gove rnment affect the sector. )hile one government administration suorts a roduct" another government administration could suort another one and this sometimes end u with rofitability roblems.

• Economic •

The direct link between consumer confidence and sales of discretionary urchases like  bottled water means that the economic outlook is a key influence on the demand and  rice aid for bottled water.

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The sector has a cometitive environment and can be easily affected from the rice changes" interest rates" and income distribution. *ince the roduct is not very rofitable any little rice or currency change would affect the sector. +ecause the machines are imorted currency lays an imortant role. Also the emloyee e!enses that are rising every year damages the budget. ,very year a rise in the e!ense means ten workers for one more so theoretically the comany emloys one worker for free. nflation rate and the fluctuations affect the sector as it has an imact on any area.

 

• Social •

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There is a regular increase in the oulation in +angladesh. ,very erson means someone to drink a mineral water. +ecause the target market is anyone " so the all consumers are the target segment in ineral )ater arket. Also as /education0 level has been increasing in the country and eole tend to live a healthier life eole began to know about some little things about ineral )ater )ater because it rovides a healthier life. (oulation distribution and income level affects the roortion of +ottled )ater )ater drinkers in the country.

• Technologica Technologicall  •

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t is re$uired to follow the technology closely. +ecause the observation of mineral water regarding the ingredients and the mineral roortion is imortant. 1ses of technology in recycling systems to recycle the glass bottled roducts and make them new green bottles for consumers to drink. (ackaging material develoments and also develoments in areas such as inventory tracking tracki ng using using 2FD 2FD tags tags %2adio %2adio Fre$uen Fre$uency cy denti dentific ficati ation& on& may come come to e!ert e!ert and influence

• Environmental  •

,nvironmental analysis e!amines the local" national and world environmental issues.

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According to the data of the #oca #ola #omany3 all of the facilities are strictly monitored according to the environmental laws imosed by the government This is and will continue to be an area of influence on the bottled water market as evidenced by the resonses of roducers to issues such as food miles and ackaging waste.

• Legal •

There have been recent changes in the law which mentions the level of chemicals allowed

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in the bot bottle tled d wat water er.. The im imact act of thi thiss legisl legislati ation on is hig higher her as the nonnon-com comli liant ant organi4ation would be forced to shut sho. Legall aspect Lega aspect focuses on the eect of the national national and world legislation legislation The  roduction of bottled water is well regulated and given the oor environmental credentials there may well be future changes.