Pertemuan 2 (Perilaku Konsumen)

 

SJHWB TJWBLENZ NHKYZOJK SBO CHYJK SJHWB JNHKHOB

 

Sbkmnet Aerme

Uc

C

54.444 2.444 1.444

5 7 7

5 9 :

Yj`uolea gerekm eteu `ese yekm cbbkmbknek yekm cbcunukm cjkmek njoeopuek  

=.444 6.444 :.444

: : =

54 5: 77

uktun ojogjlbkye

3.444 9.444 7.444

9 : 9

7: 94 99

5.444

=

34

ETE BSZ TJWOBKSEE K 88

 

TJKCJNESEK SWECBYBHKEL

Kbleb Njtbne Ekce ojogjlb suetu gerekm, epe yekm ojk`ecb ceser pjrtbogekmek8

Kbleb Muke/ Ztblbtes

Muke Nercbkel Kbleb Muke Hrcbkel

 

KBLEB MZKE NEWCBKEL

 

TJKCEAZLZEK •

•

•

•

Nercbkel ecelea sjsuetu yekm Nercbkel cepet cbunur celeo gjktun ekmne (sjpjrtb Gjret, Tek`ekm, Yuau, Sjnekek Zcere). Ztblbtes nercbkel ecelea upeye uktun ojkmunur njpuesek nhksuojk celeo `uolea. Ztbls  “Zkbts hf Ztblbty‟ uktun ojkmunur utblbtes Yetu Ztbls sjtere cjkmek setu setuek uekm.

 

EYZOYB CEYEW •

•

•

Nhksuojk sjlelu resbhkel. Ojkceaulun Ojkceaulunek ek yekm ojoblbnb Ztbls tbkmmb geru yekm rjkcea. Nhksuojk ojoblbnb getes pjkcepetek tjrtjktu. Yjtbep nhksuojk celeo gjrnhksuosb gjroensuc uktun ojkiepeb utblbtes oensbouo.

 

KBLEB MZKE NEWCBKEL Z

SZ

4 U

 

KBLEB MZKE HWCBKEL

 

 Y JSB JSBET ET HWEKM OJKM AECETB TJKMHWGEKEK‟ •

•

•

Ojogjlb ljgba gekyen suetu gerekm enek ojkmurekmb ekmmerek uktun ojogjlb gerekm lebk Gjnjr`e ljgba gekyen `eo gjrertb ljgba gekyen pjkcepetek, tjtepb nurekm wentu sjkmmekm Ojkmurekmb tegukmek uktun ojkeogea ljgba gekyen nhksuosb seet bkb, keouk ojkmurekmb nhksuosb cb oese cjpek

Geg bkb enek ojogeaes gemeboeke ojoguet pblbaek sjpjrtb bkb

 

GESEYEK EKMMEWEK0 ETE REKM

NHKYZOJK OEOTZ LENZNEK8 •

•

Ihktha0 Shky ojogemb pjkmaesblekkye uktun ojogjlb cue gerekm0 bnek cek oekmme  Sjrgjktun  S jrgjktun nhogbkesb nhogbkesb gerekm tjrtjktu, obselkye obselkye 34 bnek cek 944 oekmme

Getesek Ekmmerek ecelea getesek pece nhogbkesb  yekm oeopu cbgjlb hlja nhksuojk

 

LESBAEK 5 GESEYEK EKMMEWEK Cbnjteaub0 Tjkcepetek Shky Wp 5.744.444,44 Aerme 5 bnek Wp 3.444,44 Aerme 5 oekmme Wp 5.444,44 Cbtekyenek0 5.  @bne Shky Shky ojogjlek`enek sjlurua pjkcepetekkye uktun ojogjlb bnek, oene gjrepe gekyen oekmme yekm oeopu be gjlb8 7.  @bne Shky Shky ojogjlek`enek sjlurua pjkcepetekkye uktun ojogjlb oekmme, oene gjrepe gekyen bnek yekm oeopu be gjlb8 9.  @bne Shky Shky ojogjlb 544 bnek, oene oene gjrepe gekyen oekmme yekm oeopu be gjlb8 3. Tlht oesbkm-oesbkm nhogbkesb cerb gembek E-I pece mren. Ljtennek bnek bnek pece phrhs ahrbzhktel cek oekmme pece

vjrtbnel, augukmnek tbtbn tbtbn.  

YLHTJ CEWB GZCMJS LBKJ

Cerb I nj C 744 oekmme -

+ :4 bnek Ylhpj? -3 Yjabkmme Shky aerus ojkmhrgeknek 3 oekmme uktun ojkcepetnek ojkcepetn ek 5 bnek

Oekmme 5744 5444

I

144

C

644 344 744 4

:4

544

5:4

744

7:4

944

Bne k

 

LESBAEK 7 GESEYEK EKMMEWEK Epe yekm tjr`ecb pece getesek ekmmerek Shky, `bne0 ` bne0 5. Tjkcepetek turuk ojk`ecb Wp 144.444,44 7. Aerme oekmme kebn ojk`ecb Wp 7.444,44 pjr oekmme Oekmme 5744 5444 144 644 344 744 4

:4

544

5:4

744

7:4

944

Bne

k  

TWJFJWJKYB “ETE REKM NHKYZOJK BKMBKNEK‟  Nurve Bkcbfjrjk0 Bkcbfjrjk0 ojkuk`unnek nhogbkesb nhksuosb yekm ojogjrbnek tbkmnet njpuesek yekm seoe

Yetu nurve Bkcjfjrjk Shky

Oekmme 5744 5444

G

144

E

644

 E, G cek nhogbkesb nhogbkesb lebkkye celeo setu nurve bkcjfjrjk ojoguet njgeaembeek yekm seoe uktun Shky

B

344 744 4

:4

544

5:4

744

7:4

944

Bne k

 

JOTES YBFES NZWVE BKCBFJWJK Yetu nurve Bkcjfjrjk Shky

5. Nurve bkcjfjrjk ecelea slhpj Oekmme 5744 yekm nj gewea 5444

 `uolea oekmme aerus cbtbkmnetnek uktun ojkcepetek

144

njpuesek yekm seoe, @bne tjr`ecb pjkurukek `uolea bnek,

344 744

G E

644

4

B :4

544

5:4

744

7:4

944

Bne k

 

JOTES YBFES NZWVE BKCBFJWJK Yetu nurve Bkcjfjrjk Shky

7. Nurve bkcbfjrjk yekm ljgba tbkmmb Oekmme 5744 ljgba cbsuneb cerbpece yekm ljgba rjkcea  Shky  S hky ljgba ojoblba ojoblba nhogbkesb nhksuosb pece B9 (sjpjrtb I) cerb pece nhogbkesb nhksuosb pece B7  (sjpjrtb G) cek nhogbkesb nhksuosb

5444 144 644

G

E

I B9

344 744 4

B5 :4

544

5:4

744

7:4

B7 944

Bne k

pece B5 (sjpjrtb E)  

JOTES YBFES NZWVE BKCBFJWJK 9. Nurve bkcbfjrjk tbcen cepet ojohthkm

Oekmme

Obselnek ojrjne ojlenunekkye. Shky ljgba ojoblba G crpc I, nerjke nerjk e G ojoblbnb ljgba gekyen gerekm. Keouk, Shky tbcen pjculb ektere G cek I0 Cbe sune I sjpjrtb ojkyuneb E •

•

Cbe sune E sjpjrtb ojkyuneb G

Yetu nurve Bkcjfjrjk Shky

5744 5444 144

I

644

G

E

B7 B5

344 744 4

:4

544

5:4

744

7:4

944

Bne k

 

JOTES YBFES NZWVE BKCBFJWJK Yetu nurve Bkcjfjrjk Shky

3. Nurve bkcbfjrjk ojogukmnun nj Oekmme celeo

5744

 Shky gjrsjcbe  Shky ojkyjreanek ojkyjrean ek ljgba gekyen oekmme uktun bnek `bne be ojoblbnb sjcbnbt bnek cerbpece `bne be ojoblbnb gekyen bnek

5444 144 744

644

:4

B

74 :4

4

:4

544

5:4

744

7:4

944

Bne k

 

SBKMNES YZGYSBSZYB OEW@BKEL Oermbkel retj hf sugstbtutbhk (OWY)0  Sbkmnet  Sbkm net cb oeke nhksuojk gjrsjcbe

OWY? slhpj nurve bkcjfjrjk

Oekmme

ojkunernek setu gerekm cjkmek yekm lebk

5744 5444 144 744

OWY Shky ecelea `uolea oekmme yekm enek cbe

644

mektb uktun ojkcepetnek bnek lebk

344 744

OWY turuk seet gjrmjren ojkurukb sjpek`ekm nurve bkcbfjrjk

:4 74

4

:4

:4

544

5:4

744

7:4

B 944

Bne k

 

YZESZ NEYZY JNYSWBO0 ‑‒TJKMMEKSB YJOTZWKE‒‒  Tjkmmektb Yjopurke0 cue gerekm cjkmek nurve

L 6

bkcbfjrjk merbs lurus, OWY tjtep 3

Ihktha0 lhlbphp cek uekm nhbk Wp 5.444,44

7

B5 B7 4

5

7

B9 9

Nhksuojk enek sjlelu N  ojkuner 7 lhlbphp cjkmek 5 uekm nhbk

 

NEYZY JNYSWBO LEBKKRE0 ‑‒TJLJKMNET YJOTZWKE‒‒  Tjljkmnep Yjopurke0 7 gerekm cjkmek nurve bkcbfjrjk sucut nekek Ihktha0 Yjpetu nekek, sjpetu nbrb. L

(7 sjpetu nekek, 7 sjpetu nbrb) Bkb seoe gemuskye cjkmek (9 sjpetu nekek, 9 sjpetu nbrb)

3

B7

9

B5

7

4

7

9

3

:

W

 

NEYZY LEBKKRE0 “CJNES CJKMEK TJKMMEKSBKRE CEK CJNES CJKMEK TJLJKMNETKRE‟ 

Tjpsb

Whtb Nurve Bkcbfjrjk ijkcjrukm tbcen ijnukm

Ihnj

Nurve Bkcbfjrjk ijkcjrukm ijnukm

Tetty

 

TJKMHTSBOELEK0 ETE REKM CBTBLBA NHKYZOJK8 G ecelea yekm hptbouo0 Sbtbn celeo getesek ekmmerek yekm ojkyjktua

 Rekm hptboel ecelea nhophsbsb  yekm pelbkm

Oekmme

njoukmnbkek tjrtbkmmb cerb nurve bkcbfjrjk  Shky ljgba ojoblba  Shky ojoblba I cerbpece G, tepb cbe tbcen cepet ojoblbnb I  Shky  S hky cepet cepet ojkcepetnek E cek C, tepb G ljgba tbkmmb nurve bkcbfjrjkkye (lga pues)

cbbkmbknek Shky cerb sjoue nhophsbsb yekm cbe oeopu

E

G I

B9 C

B7 B5

4 Bnek

 

TJKMHTSBOELEK0 ETE REKM CBTBLBA NHKYZOJK8 Tece hptboesb, njobrbkmek nurve bkcbfjrjk seoe cjkmek njobrbkmek getesek ekmmerek OWY ? Tf/To

Oekmme

574 4 644

Kbleb oermbkel cerb bnek (gble cbtuner oekmme)

Hptboesb nhksuojk ecelea ihktha lebk cerb ‟ gjrpbnbr pece oermbk‟ 

E

Aerme bnek(gble cbtuner oekmme)

B5 4

5:4

944 Bnek

 

TJKMEWZA NJKEBNEK TJKCETESEK Njkebnek pjkcepetek ojkmenbgetnek getes ekmmerek gjrmjsjr nj nekek.

 @bne njcue njcue gerekm gerekm ecelea gerekm khroel, oene Shky enek ojkeogea pjogjlbek njcue gerekm

Oekmme

G I

B9 B7

4 Bnek

 

LESBAEK 9 GEWEKM BKFJWBHW CEK KHWOEL •

•

•

Njkebnek pjkcepetek enek ojkebnnek pjrobkteek `bne gerekm btu khroel. Cek enek ojkmurekmb pjrobktee pjrobkteek k  `bne gerekm gerekm btu bkfjrbhr. bkfjrbhr.  @bne0 Bnek Bnek ecelea gerekm khroel cek oekmme ecelea gerekm bkfjrbhr. Mukenek sjguea cbemreo uktun ojlbaet jfjn cerb pjkbkmnetek pjkcepetek celeo nhophsbsb hptboel bnek cek oekmme.

G

I

B9 B7

4 Bnek

 

TJKMEWZA TJWZGEAEK AEWME Oulekye, Tf ? Wp 3.444,44 To? Wp 5.444,44

Oekmme

Tf turuk o`c Wp 7.444,44 Getesek ojouterekmmerek njluer,  Shky  S hky cepet ojogjlb ljgba gekyen bnek cek ljgba sjcbnbt oekmme

4 Bnek

 

TJKMEWZA TJKCETESEK CEK YZGYSBSZYB Surukkye aerme bnek ojoblbnb 7 pjkmerua tjraecep pjkmhptboelek nhksuosb Shky cerb njcue gerekm. •

•

Tjkmerua pjkcepetek Surukkye Tf ojkchrhkm ceye gjlb Shky , uktun ojogjlb ljgba oekmme eteu bnek Tjkmerua sugstbtusb Surukkye Tf ojoguet oekmme rjletbf ljgba oeael cerbpece bnek, ael bkb ojkmenbgetnek Shky uktun ojogjlb ljgba sjcbnbt oekmme cek ljgba gekyen bnek

 

TJKMEWZA TJKCETESEK CEK YZGYSBSZYB Tf turuk o`c Wp 7.444,44

Oekmme

Tjkmerua sugstbtusb0 cerb E nj G, ojogjlb ljgba gekyen bnek cek ojkmurekmb oekmme

 E

I G

Tjkmerua pjkcepetek0 cerb G nj I, ojogjlb ljgba njcue gerekm

4 Bnek

 

LESBAEK 3 JFJN TJKCETESEK CEK JFJN YZGYSBSZYB •

•

 @bne0 Bnek ecelea gerekm bkfjrbhr cek oekmme oekmme ecelea gerekm khroel. Mukenek sjguea cbemreo uktun ojlbaet jfjn pjkcepetek cek jfjn sugstbtusb `bne aerme bnek ojkmeleob pjkurukek celeo nhophsbsb hptboel bnek cek oekmme.

 

Oekmme

I  E G

4 Bnek

 

LESBAEK : TJKMEWZA YZGYSBSZYB CELEO 7 NEYZY

Ojkurutou, pjkmerua sugstbtusb enek ljgba gjser uktun gerekm pjkmmektb eteu nhopljojktj nhopljojktjr8 r8 Meoger nurve bkcbfjrjk uktun Ihnj cek Tjpsb> cek sjiere tjrpbsea meogernek nurve bkcbfjrjk uktun rhtb cek petty. •

•

Tece sjtbep mrefbn, ojkuk`unnek jfjn cerb pjrugeaek aerme rjletbf (ojk`eme nhksuojk pece nurve bkcbfjrjk ewel)

 

NEYZY LEBKKRE0 “CJNES CJKMEK TJKMMEKSBKRE CEK CJNES CJKMEK TJLJKMNETKRE‟  Tjpsb

Whtb

Ihnj

Tetty

 

O 344

SZWZKEK CEWB NZWVE TJWOBKSEEK SHKR  E0 Njtbne To? Wp 7.444,44 Tf ? Wp 3.444,44> Tjrobkteek Shky 5:4 G0 Njtbne To? Wp 7.444,44 Tf ? Wp 7.444,44> Tjrobkteek Shky 9:4

Tf  4 5:4 744 9:4

344

Cf 

4

5:4

9:4

F

F  

LESBAEK 6 NZWVE TJWOBKSEEK GEWEKM BKFJWBHW  •

 @bne0 Bnek ecelea gerekm bkfjrbhr cek oekmme oekmme ecelea gerekm khroel.

•

Mukenek sjguea uktun ojkmmeogernek ojkmmeogern pjkurukek nurvecbemreo pjrobkteek celeo bnek cek ek oekmme