Pepsi on strategic managment

April 3, 2018 | Author: Akki Seht | Category: Pepsi Co, Profit (Accounting), Strategic Management, Soft Drink, Economics
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Master of Business Administration

MBA 402

Strategic Management

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Pepsi ño.

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Gourmet

ñRITIñAL SUññESS FAñTORS

WEIGHT RATING SñORE RATING SñORE RATING SñORE

Market Share

0.12

4

0.48

2

0.24

1

0.12

Advertising

0.10

3

0.30

3

0.30

1

0.10

Product Taste

0.09

3

0.27

4

0.36

3

0.27

Brand Image

0.11

4

0.44

4

0.44

3

0.33

Plants Location

0.07

3

0.21

2

0.14

1

0.07

Marketing Resource Budget

0.09

3

0.27

3

0.27

2

0.18

Production ñapacity

0.07

4

0.28

3

0.21

1

0.07

Innovation

0.07

3

0.33

3

0.33

2

0.22

Availability

0.11

4

0.44

3

0.33

1

0.11

ñontrolOver Supply ñhain

0.06

3

0.18

3

0.18

2

0.12

Bottling Investment

0.04

3

0.09

3

0.09

1

0.11

Personnel

0.04

3

0.12

3

0.12

2

0.08

TOTAL

1.00

3.41

3.01

1.70

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