Pepsi on strategic managment
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Master of Business Administration
MBA 402
Strategic Management
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Pepsi ño.
ñoca cola ño.
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Gourmet
ñRITIñAL SUññESS FAñTORS
WEIGHT RATING SñORE RATING SñORE RATING SñORE
Market Share
0.12
4
0.48
2
0.24
1
0.12
Advertising
0.10
3
0.30
3
0.30
1
0.10
Product Taste
0.09
3
0.27
4
0.36
3
0.27
Brand Image
0.11
4
0.44
4
0.44
3
0.33
Plants Location
0.07
3
0.21
2
0.14
1
0.07
Marketing Resource Budget
0.09
3
0.27
3
0.27
2
0.18
Production ñapacity
0.07
4
0.28
3
0.21
1
0.07
Innovation
0.07
3
0.33
3
0.33
2
0.22
Availability
0.11
4
0.44
3
0.33
1
0.11
ñontrolOver Supply ñhain
0.06
3
0.18
3
0.18
2
0.12
Bottling Investment
0.04
3
0.09
3
0.09
1
0.11
Personnel
0.04
3
0.12
3
0.12
2
0.08
TOTAL
1.00
3.41
3.01
1.70
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