Penetracion de Mercados

 

XIKIVRE@GÐK FI OIR@EFC Ae istretimge fi pikitre`gðk ik ia oir`efc `cksgsti ik ia fiserrcaac fia kimc`gc båsg`c< Gk`rioikter ae  pertg`gpe`gðk fi ae ioprise ik acs oir`efcs ik ia qui cpire `ck acs prcfu`tcs e`tueais. e`tueais. Iste istretimge si puifi aaiver e `ebc prcvc`ekfc qui acs `agiktis e`tueais `coprik oås prcfu`tcs (pcr iliopac, fiserrcaaekfc oås sirvg`gcs), etreyikfc e acs `agiktis fi ae `copitik`ge (pcr iliopac, belekfc  pri`gcs) c etreyikfc `agiktis pctik`geais (pcr iliopac `ck prcoc`gckis).

 

IPVREVIMGE FI XIKIVRE@GÐK FI OIR@EFC ik bus`e fi euoikter ae vikte fi prcfu``gðk, i gk`rioikter ae pertg`gpe`gðk qui tgiki uke ioprise ik Rgquiaoi (285:) acs fgjiriktis oir`efcs qui cpire, si vik prisiktis aes fgvirses istretimges fi pikitre`gðk fi oir`efc. Xuifik fijgkgrsi `coc aes oifgfes qui puifi iopaier uke ioprise pere de`ir jrikti y agfirer aes viktes pcr ik`goe fi ae `copitik`ge. Istes istretimges eukqui tgikik uk prcpðsgtc ik `coük, puifik sir vergefes, `coc pcr iliopac< 

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Gk`gter e acs `agiktis e efqugrgr uke oeycr `ektgfef fia  prcfu`tc, istc puifi iopaiersi `ck fgjiriktis tç`kg`es `coc eopager acs dcrergcs `coir`geais. Euoikter ae `ektgfef fi `agiktis. Yk elusti fi pri`gc, fis`uiktcs, cjirtes, it`… puifi etreir e `agiktis fi ae `copitik`ge. Etreir pctik`geaoikti e `agiktis oifgekti tç`kg`es `coc uk  perngkm mretugtc, mretugtc, qui mikiri eamük bbikijg`gc ikijg`gc pere eobcs. eobcs.

 

Nuek (2850) 

tgiki ctrc puktc fi vgste `ck rispi`tc e ae istretimge fi  pikitre`gðk fi fi oir`efc.

EAGEK\EP IPVREVÇMG@EP

OCOIKVC FI XIKIVRE@GÐK

IP@EAE FI XIKIVRE@GÐK W @COXRCOGPCP IPVREVÇMG@CP

Pi fibi tcoer ouy ik `uikte qui oir`efcs pikitrer, `uekfc de`irac y qui is`eae, `coc jcroe fi tikir uk çxgtc

Dey qui tikir `ugfefc `ck ae iktrefe tiopreke e uk oir`efc ke`gckea, ye qui si fibi tcoer ik

Ia veacr fi acs `coprcogscs qui jauyik e pertgr fi uke iktrefe e mrek is`eae ik uk oir`efc ixtreklirc fibi sir

merektgzefc ia oir`efc  pgiksiik fiserrcaaer fiserrcaaer. . qui

`uikte pgckircs quiacsacs`cstcs prgoircs  pertg`gpektis fibik fibik esuogr, gk`auyikfc ia oeycr rgismc fi jre`esc ioprisergea.

scpisefc `cky ae acsjeate rgismcs risuatektis fi jaixgbgagfef fi acs `coprcogscs sgmkgjg`etgvc sgmkgjg`etgvcs. s.

 

IPVREVIMGEP FI @RI@GOGIKVC XIKIVRE@GÐK FI FI OI OIR@EFCP

FIPERRCAAC FI FI OI OIR@EFCP

FIPERRCAAC FI FI XRC XRCF FY@VCP

@cksgsti ik `ri`ir ik ia ogsoc oir`efc y `ck acs ogsocs

Ae viktele fi iste oekire fi `ri`ir is qui si `ckc`ik aes bckfefis fi

Ctre oekire fi `ri`ir is fiserrcaaekfc kuivcs prcfu`tcs.

 prcfu`tcs. Eamukesfioekires fi acmrer pikitre`gðk oir`efcs sirïek< Cjri`ir e acs `agiktis e`tueais ctrcs prcfu`tcs qui tcfevïe kc dek efqugrgfc.

kuistrcs ik prcfu`tcs, ae y ixpirgik`ge ae vikte si fiatgiki ogsoc, si `uikte `ck uke besi fi `agiktis setgsji`dcs qui kcs puifik ri`coikfer.

Yk iliopac `ri`gfc `ck fi iste`copeõïe istretimgequi is de ae mgmekti fia ‑scjtweri Og`rcscjt‟. @rierck ia sgstioe cpiretgvc OP-FCP, auimc wgkfcws, sgmui wgkfcws 79, wgkfcws 74, wgkfcws ogaaikguo, ]gkfcws TX y edcre ]gkfcws vgste.

FGZIRPGJG@E@GÐK.

Iste istretimge is ae üatgoe ri`coikfefe, ye qui gkvcau`re uke bele ouy mrekfi ik ia eprcvi`deogiktc fi ae ixpirgik`ge qui si tgiki `ck `rier acs prcfu`tcs y oir`efcs e`tueais. Iste istretimge bus`e kuivcs prcfu`tcs y vikfiracs e kuivcs `agikti.

 

IPVREVIMGEP FI @COXIVGVGZGFEF 

Gktimre`gðk de`ge fiaekti

Iste istretimge `cksgsti ik efqugrgr ae pcsisgðk c uk oeycr `cktrca fi acs fgstrgbugfcris c fiteaagstes.

Gktimre`gðk de`ge etrås Iste istretimge `cksgsti ik efqugrgr ae pcsisgðk c uk oeycr `cktrca fi acs prcviifcris.

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Gktimre`gðk dcrgzcktea

Iste istretimge `cksgsti ik efqugrgr ae pcsisgðk c uk oeycr `cktrca fi acs `copitgfcris. 

Agqugfe`gðk

@cksgsti ik vikfir ik pertis y pcr su veacr tekmgbai, acs e`tgvcs fi ae ioprise.

 

IPVREVIMGEP XYKVYEAIP XYKVYEAI P XERE AE XIKIVRE@GÐK FIA OIR@EFC @ck ia jgk`coc fi euoikter  puktueais, ac sck< ae pikitre`gðk ik ia oir`efc, puifik iopaiersi fgvirses istretimges

Yke oeycr prcoc`gðk Ae pikitre`gðk ik ia oir`efc puifi euoiktersi oifgekti uke oeycr prcoc`gðk. Istc puifi rieagzersi oifgekti uke

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 prcoc`gðk e `crtc paezc c uke `eopeõ `eopeõee pubag`gterge qu quii prcoc`gcki ae oer`e y mmikiri ikiri uke oeycr `ck `ck`gik`ge. `gik`ge.

Yk elusti fi acs pri`gcs Fiktrc fi aes istretimges fi pikitre`gðk ik ia oir`efc, ia elusti fi pri`gcs (tektc ia euoiktc `coc uke fgsogku`gðk fi acs ogsocs) suiai sir ae oås `coük. 

Gk`rioikter acs `ekeais fi fgstrgbu`gðk Ia euoiktc fi acs `ekeais fi fgstrgbu`gðk oifgekti acs `ueais ae ioprise cjri`i acs prcfu`tcs ea pübag`c, suiai sir uke istretimge bestekti iji`tgve fi pikitre`gðk ik ia oir`efc.

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Epag`er uke oilcre fi acs prcfu`tcs Ik bus`e fi `rier kuivcs gktirisis, de`ir oilcres e acs prcfu`tcs puifi `rier uk oeycr bikijg`gc.

 

ILIOXACP FI XIKIVRE@GÐK FI OIR@EFC I GKFG@EFCRIP IPVREVÇMG@CP

Nrigs (2854)  kcs fiteaae eamukcs iliopacs fi pikitre`gðk fi oir`efc. 5. Efcpter uke istretimge fi pri`gcs fi pikitre`gðk Iste fi pri`gcs fi pikitre`gðk juk`gcke bgik ik oir`efcs quivcauoik acs `cksuogfcris sck siksgbais e acs pri`gcs y acs istretimge ritegairs puifik cbtikir uk mrek oermik fi bikijg`gc vikfgikfcikukacsmrek fi prcfu`tcs.

2. Aekzer uk prcfu`tc kuivc Aes ioprises tgikfik e mikirer uke mrek ixpi`te`gðk ik sus oir`efcs cblitgvc `uekfc vek e aekzer uk prcfu`tc kuivc. Xuifis `epgteagzer ea oåxgoc iste tikfik`ge y eprcvi`der qui acs `agiktis tgikik uke oeycr `ck`gik`ge fi tu prcfu`tc pere mikirer uke gopcrtekti prisik`ge fi oer`e.

Gkfg`efcr istretçmg`c< Xrister etik`gðk e acs dåbgtcs fi `cksuoc fi acs `agiktis y sebir quç tgpc fi prcfu`tcs `coprek is uke perti jukfeoiktea fia aekzeogiktc fi `ueaqugir prcfu`tc.

 

0. Fijgkgr kuivcs simoiktcs cblitgvc Ik ou`des c`esgckis, ae seture`gðk fi uk pirjga fiocmråjg`c ispi`ïjg`c puifi gopifgr ia euoiktc fi aes viktes fi uk  prcfu`tc c sirvg`gc. sirvg`gc. Gfiktgjg`er uk ku kuivc ivc kg`dc ik ia qqui ui prcoc`gcker tu tuss prcfu`tcs is uk ukee ix`iaikti jcroe fi gktrcfu`grti ik uk oir`efc kuivc y treksjcroer tu besi fi `agiktis. Pg rieagzes `crri`teoikti Gkfg`efcr istretçmg`c<  puifis gfiktgjg gfiktgjg`er `er uk simoiktc fi oir` oir`efc efc kuivc.ia pirjga fi ae pcbae`gðk fi tu oir`efc cblitgvc,

6. Ixpekfgrsi ik uk årie micmråjg`e fgjirikti @uekfc ia oir`efc si seture, ae oeycr perti fi acs ritegairs iopgize e pikser ik ebrgr uke tgikfe ik ctre zcke.

Gkfg`efcr istretçmg`c< istretçmg`c< Pg qugiris qui ae ixpeksgðk sie scstikgbai, fibis sir `epez fi fiti`ter råpgfeoikti aes cpcrtukgfefis fi kimc`gc.

 

9. Jukfer uke `efike c uke jrekqug`ge Pg tu kimc`gc de tikgfc uke buike e`cmgfe iktri acs `agiktis y de mekefc pcpuaergfef, tea viz sie uk buik ocoiktc  pere ebrgr uk kuivc puktc fi vikte. Acs ritegairs puifik de`irac fi fcs jcroes< jukfekfc uke `efike y fgrgmgikfc ia kimc`gc iaacs ogsocs, c `riekfc uke jrekqug`ge y pirogtgikfc qui ia jrekqug`gefc mistgcki su oer`e ik ctre årie. prc`isc fi siai``gðk fi aekgvia ubg`e`gðk fi ae sgmugikti fi su Gkfg`efcr istretçmg`c< `efike c jrekqug`ge, acs Furekti ritegairs ia fibik `ckc`ir ia virfefirc fi gkjauik`ge fi `efetgikfe årie fi `epte`gðk.

:. Fiserrcaaer eagekzes istretçmg`es .`ckluktes Aes oer`es ogkcrgstes puifik fiserrcaae fiserrcaaerr istes eagekzes oifgekti e`uirfcs pere `rier oer`es i gk`ausc oifgekti jusgckis.

Gkfg`efcr istretçmg`c< Bus`er sgkirmges `ck ioprises sgogaeris pere rieagzer uke jusgðk c istebai`ir e`uirfcs fi `caebcre`gðk kc is jå`ga.

 

Ixgstik fcs oçtrg`es båsg`es pere mistgcker ae pikitre`gðk y fcs oçtrg`es esc`gefes, riaetgves ea oir`efc y ae oer`e. Istes oçtrg`es fibik epag`ersi pere pirgcfcs fijgkgfcs ea tgiopc ( uk eõc, sigs oisis...). Xirogtik epcyerae tcoe fi fi`gsgckis scbri sg cpter pcr uke pikitre`gðk besefe ik qugter `agiktis e ae `copitik`ge c etreir e `agiktis pctik`geais, Ia oir`efc si ogfi ik tçrogkcs fi pcbae`gðk, is fi`gr, küoirc fi pirsckes.

Xikitre`gðk fi oir`efc ? @agiktis qui dek `coprefc ia prcfu`tc ik ae `etimcrïe oir`efc fi isi prcfu`tc (ik küoirc fi pirsckes) Ia oir`efc si iktgikfi `coc küoirc fi `agiktis qui si istgoe pere ia  prcfu`tc c oer`e. Pi puifi `ckc`ir fi jcroe eprcxgoefe ia teoeõc y ia veacr fia oir`efc, `ckc`gikfc acs vcaüoikis fi viktes fi acs prgk`gpeais `copitgfcres, sgk tikir ae ki`isgfef fi iaebcrere aermcs y `cstcscs istufgc fi oir`efc

 

AE FGJIRIK@GE IKVRI XIKIVRE@GÐK FI OER@E W XIKIVRE@GÐK FI OIR@EFC Iste ik qui ae oçtrg`e qui ogfi ae pikitre`gðk fi oer`e tcoe ik `uikte acs `agiktis qui dek `coprefc `ueaqugir prcfu`tc fi ae oer`e e istufger, ogiktres qui ae oçtrg`e fi  pikitre`gðk fi oir`efc tcoe ik acs `agiktis qui dek `coprefc ik fitirogkefc prcfu`tc.

 

RIJIRIK@GEP BGBAGCMREJG@EP. Nrigs,ixpekfgr R. (2854) : iliopacs fi pikitre`gðk fi oir`efc pere tu kimc`gc. Ri`upirefc fi< dttps