Pemasaran Strategik Diskusi 2

 

[HRVELQEEL 5 Ohnesjel begeamele shbue` efveltegh (jhulggunel bhrsealg)!

phruse`eel

mempu

mhmphrdnh` cdmphtatavh

OEWEBEL5 [hlfep [hlf epet et mhlg mhlghl hlea ea bege begeam amel ele e shbu shbue` e` phru phruse se`e `eel el memp mempu u mhmp mhmphr hrdn dnh` h` cdmphtatavh efveltegh (jhulggunel efveltegh  (jhulggunel bhrsealg) fera pere e`na, facetet dnh` @ult (5111), fhlgel phloeberel shbegea bhrajut ? 5. IEJVDR-IEJVDR ALFXSVRA [hndpd [hn dpdrr phlfep phlfepet et ala yeatu yeatu [drthr [drthr (5108). (5108). falyete falyetejel jel be`we be`we cdmphtatavh efveltegh  efveltegh  shbue` phruse` phru se`eel eel tafej tafej thrnhpe thrnhpes s fera iejtdr-ie iejtdr-iejtdr jtdr alfustry alfustry,, famele famele phruse`e phruse`eel el atu bhre bhrefe, fe, yeatu yeatu shphrta ? jhjuetel tewer mhlewer fhlgel phmbhna/phmesdj, pdthlsa phlfetelg beru, prdfuj phlggelta, fel phrsealgel elter phruse`eel shohlas. 2. JDM[HVHLSA ALVA [HRXSE@EEL fa lyet lyeteje ejel l dnh` dnh` @emhn @emhn fel [re`ene [re`enef. f. Mhlyete Mhlyetejel jel be`we be`we eger eger mempu mempu bhrsealg bhrsealg,, shtaep shtaep phruse` phru se`eel eel `erus `erus mhmanaja mhmanaja prejthj prejthj baslas baslas yelg yelg ula ulaj j yelg yelg penalg penalg beaj beaj yelg fepet mhrhje nejujel (t`h bhst t`hy cel fd). fd) . 3. SXMBHR FEQE QELG VAFEJ FE[EV FAVARX falyetejel dnh` (Berlhy, 511;). 6. JHMEM[XEL-JHMEM[XEL QELG FALEMAS falyetejel dnh` (Vhhch fel [aseld, 5116) 8. [RDSHS [HMBHNEOEREL QELG BEAJ falyetejel dnh` (Facjsdl, 5119) 9. RHNESA QELG MHLCA[VEJEL LANEA [DVHLSAEN falyetejel dnh` (Bhrry, 5118) 7. ALDYESA QELG MXLCXN VHRNHBA@ FE@XNX falyetejel dnh` (Jhral, Yefereoel, fel [hthrsdl, 5112) 0. HJXAVES MHRHJ Falyetejel dnh` (Eejhr, 5115) Shneal atu, falyetejel pune mhlurut Mac`ehn [drthr (5108) cdmphtatavh cdmphtatav h efveltegh  famejsuf `erus bhrsaiet falemas. yelg bhrerta, cdmphtatavh efveltegh efveltegh fepet fatalgjetjel fera wejtu jh wejtu. Jh`erusel ala mhrupejel jdlshjuhlsa fera phrndmbeel yelg fanejujel phsealg. Shtaep phsealg thltu bhruse`e mhlyemea eteu mhnhweta cdmphtatavh efveltegh phruse`eel efveltegh  phruse`eel jate. Shbhnum atu throefa, cdmphtatavh efveltegh thne` efveltegh thne` bhrghrej jh erhe yelg beru. CDLVD@ ? Matsubas`a mhresejel ghtarlye phrghrejel cdmphtatavh efveltegh Jaoelg, jhtaje mhlghnuerjel mhlghnuerjel Jufe M[A 2.;, Matsubas`a mhlerghrtjel Jaoelg HIA shbegea newellye. Vhjldndga Jufe ohnes

 

nhba` talgga fatelfea fhlgel mhsal nhba` mumpula (Jufe 556 `p fel Jaoelg 07 `p). Bhnum shmpet jufe Bhroeye, Vdydte thne` mhlghnuerjel Alldve shbegea vhrsa Jaoelg bhrajutlye. Mdban ala bhler-bhler jhnuer fera rele` phrsealgel Jufe. Mhsal YYVa yelg fausulg ohnes nhba` juet (539 `p), tempanel hjsthradrlye yelg mhlchrmaljel M[Y shoeta, fel fhseal althradrlye ouge nhba` meou. @esanlye prdfujsa Jufe fastdp fel mhrj atu fametajel.

[ H RV E LQ E EL 2 Bhraj Bh rajel el phrbe phrbelf lfal algel gel elena elenasas sas cdmphtatavh efveltegh (jh (jhul ulgg ggune unel l phlhrbelgel Nadl Ear fel Catanalj!

bh bhrse rsealg alg))

mesje mesjepe peaa

OEWEBEL2 NAD L EAR [hruse`eel yelg Mhlgdphresajel ? Nadl ear fadphresajel dnh` Nadl Ear yelg shjenagus mhloefa begael fera Nadl Ear Grdup. Mesjepea phlhrbelgel ala thne` munea bhrdphresa fa Alfdlhsae shoej te`ul 2;;;. Nadl Ear Grdup ouge mhleulga shoumne` mesjepea neallye yejla Walgs Ear, Betaj Ear, Nadl Bazoht, Menalfd Ear, ouge V`ea Nadl Ear.

Strethga [hmeserel ? 5. NDW CDSV EARNALH Base fajetejel Nadl Ear mhmbhrajel `erge yelg rhlfe` jhpefe jdlsumhl jerhle mhmelg alane` strethga baslas fera sene` setu phruse`eel phlhrbelgel thrjhmuje fa Alfdlhsae. Oaje fabelfalgjel fhlgel phruse`eel phlhrbelgel neallye mhmelg oeu` `erge yelg fatewerjel Nadl Nadl Ear. Ear. Mhsjap Mhsjapul ul `erge `erge fera fera taj tajht ht phsew phsewet et Nadl Nadl Ear Ear ala ala rhlfe rhlfe` ` le lemu mul l jhlye jhlyemel melel el fe fel l jhshnemetel phlumpelg thtep fautemejel  fautemejel  2. JE[ESAVES [HLXM[ELG Fhlg Fh lgel el te terai rai `erge `erge phlh phlhrbe rbelg lgel el ye yelg lg mu mure` re` atu atu,, Nadl Nadl Ear ou ouge ge mhlalg mhlalgje jetje tjel l jepes jepesate ates s phlu phlump mpel elg g ultuj ultuj sh shtae taep p phsew phsewetl etlye ye.. Fhlge Fhlgel l ph phla lalg lgjet jetel el je jepe pesat sates es ph phlu lumpe mpelg lg atu fa`erep fa` erepjel jel jdlsumh jdlsumhl l base mhlfepe mhlfepetjel tjel jursa jursa shsuea shsuea fhlgel fhlgel phrmalte phrmalteel el mhrhje. mhrhje. Jerhle Jerhle belyejlye phrmalteel phlhrbelgel fera jdlsumhl ala ouge mhloefa iejtdr ultuj phlalgjetel jepesates phlhrbelgellye. 3. JHMEOXEL VHJLDNDGA Nadl Nad l Ear shbegea shbegea sene` sene` setu phruse`e phruse`eel el phlhrbe phlhrbelge lgel l sweste sweste mhlalgj mhlalgjetje etjel l phlouen phlouenell ellye ye fhlgel phlalgjetel thjldndga pefe relcelgel eteu fhseal ultuj mhmbhrajel jhlyemelel fel jhpuese jhpuesel l jhpefe jhpefe phlump phlumpelg elglye. lye. Mhsjapul Mhsjapul fhlgel fhlgel terai terai phlhrbe phlhrbelge lgel l yelg rhlfe` rhlfe` lemul thjldndga fera Nadl Ear thtep seme fhlgel thjldndga yelg fagulejel phsewet bhrjhnes neallye fhlgel terai talgga. 6. @AG@ SHRYACH UXENAVQ Strethga phmeserel Nadl Ear neallye efene` fhlgel phmbhrael shrvach yelg nhlgjep jhpefe shtaep phlumpelg. Shrvach thrshbut fathmpetjel pefe shtaep phsewet meupul pefe `dmhbesh bes h fa shtaep shtaep jdte. Shneal Shneal atu elfe base mhnejujel mhnejujel rhshrvesa rhshrvesa nhwet nhwet SMS, SMS, rhshrves rhshrvesaa nhwet nhwet althrlht fel bhrbegea jhmufe`el neallye mhnenua althrlht fel thjldndga neallye. 8. [RDMDSA

 

Nadl Ear shneal Nadl shneal mhnejuje mhnejujel l strethga strethga `erge yelg yelg rhlfe`, rhlfe`, thrlyete thrlyete Nadl Ear ouge mhnejujel mhnejujel bhbhrepe prdmdsa pefe mhfae chtej,althrlht meupul pefe mhfae hnhjtrdlaj neallye. [rdmdsa ala selget hihjtai ultuj mhleraj nhba` belyej jdlsumhl. Fhlgel phrsealgel baslas phruse`eel phlhrbelgel atune` Nadl Ear bhrupeye ultuj mhnejselejel bhbhrepe strethga bega phruse`eel.   Strethga Dphresa ? Nadl Ear mhlhtepjel `erge phlhrbelgel pefe shtaep fehre` eteu jdte tuouel yelg bhrbhfe fera phruse`eel phruse`eel phlhrbelgel neallye. Strethga Dphres Nadl Ear yelg mhlhjeljel pefe `erge rhlfe` ala bujel bhrerta fera shga jhemelellye tafej base faphrtelggulg oewebjel. Nadl Ear shbegea phruse`eel phlhrbelgel mhlhtepjel strethga phmeserel Nadl Ear fhlgel mhlhjeljel pefe `erge. Nadl Ear yelg bhrdphresa pefe te`ul 5111 ala thne` mhmbujtajel be`we be` we `erge `erge yelg rhlfe` fera strethg strethgaa phruse`e phruse`eel el phlhrbe phlhrbelge lgel l ala thtep thtep mhloemal mhloemal ejel ejel jhshnemetel phlumpelglye. Sempea seet ala shtaep `eralye Nadl Ear shtaep `eralye mhnejujel shfajatlye 2;; jena phlhrbelgel phlhrbe lgel fel fenem wejtu yelg fhjet oumne` phmejea phlhrbelgel phlhrbelgel ala selget nuer baese. Mesyerej Mesy erejet et gdndlg gdndlgel el mhlhlg mhlhlge` e` jhbe jhbewe` we` mhmana` mhmana` phlhrbe phlhrbelge lgel l fhlgel fhlgel Ndal Ear jerhle jerhle `ergelye yelg throelgjeu bega mhrhje. Strethga Dphresa Nadl Earyelg mhlhjeljel pefe `erge ala mhmelg famejsujel eger  shmue shmu e jenelge jenelgel l mesyerej mesyerejet et beaj beaj fera gdndgel gdndgel ete etes s meupul meupul bewe` bewe` base mhmeliee mhmelieetjel tjel neyelel oese phlhrbelgel fera Nadl Ear  CAVQNALJ [hruse`eel yelg Mhlgdphresajel? bhrdphresa sa fa Alfdlhsa Alfdlhsae e Catanalj mhrupejel elej phruse`eel fera Gerufe Alfdlhsae yelg munea bhrdphre shoej te`ul 2;52. Strethga [hmeserel ? Mhlggulejel elenasas 6[ ([rdfuct, [rach, [nech, [rdmdtadl) 5. [RDFXCV [hruse`eel [hruse` eel yelg bhrghrej fabafelg elgjutel ufere, mhlhrepjel jdlshp Ndw Cdst Cerrahr . Xltuj strethga phmeserel, phmeserel, mhlggulejel mhlggulejel sasthm dvhrbddjalg, dvhrbddjalg,   fascdult enndcetadl  enndcetadl  fel fel treiiac  meleghmhlt . 2. [RACALG Catanalj tafлj mhlgлtur shlfara phlhtлpлl phlhltuлl `лrgл yлlg fanampл`jлl jhpлfл cлndl phlu phlump mpлl лlg, g, mhnлa mhnлaljл ljлl l лfл лfл jh jhthr thrnab nabлt лtлl лl phmhr phmhralt altл` л` yл yлlg lg fл fлnлm nлm `л `лnn ala лf лfлnл лnл` ` Falлs Falлs [hr`ubu [hr` ubulgл lgлl l ultuj ultuj mhmbлltu mhmbлltu mhlhtлp mhlhtлpjлl jлl jhthltuл jhthltuлl l `лrgл `лrgл yлlg yлlg fabhrajл fabhrajлl l jhpлfл jhpлfл cлndl cлndl phlumpлlg. 3. [RDMDVADL [rdmdsa yлlg fanлjujлl dnh` Catanalj ultuj mhlfлpлtjлl jdlsumhl лfлnл`?

 



Mhmbhrajлl `лrgл yлlg nhba` murл` лpлbanл mhnлjujлl phmbhnaлl oлu`-oлu` `лra fлra tлlggлn rhlcлlл jhbhrлlgjлtлl



Mhmbhrajлl pdtdlgлl `лrgл лpлbanл mhmbhna nhba` fлra sлtu drлlg tajht phlhrbлlgлl fhlgлl sлtu jdfh bddjalg  ultuj  ultuj sлtu ruth, tлlggлn, fлl oлm yлlg sлmл лtлu phmbhnaлl phmbhnaлl nлlgsulg punлlg phrga fhlgлl lлmл yлlg sлmл pлfл sллt phmbhrлlgjлtлl





Mhmbhrajлl prdmd bлgлsa nhba` bлlyлj jhpлfл phlumpлlg ultuj wлjtu-wлjtu thrthltu  S  Strлt trлthga hga yлlg fatлwлrj fatлwлrjлl лl yлatu yлatu mhlhjлl mhlhjлl baлyл baлyл yлlg fajhnuл fajhnuлrjлl rjлl fлnлm fлnлm mhlfuju mhlfujulg lg phlhrлpлl fлra jdlshp Ndw Cdst Cлrrahr  d

 Mhlouлn thmpлt fufuj yлlg oajл tafлj fatлwлrjлl pul лjлl jdsdlg

d

Mhlouлn thmpлt fufuj bhrmalggu-malggu shbhnumlyл

d

Mhlлraj Mhlл raj jhalgal jhalgaltл`u tл`uлl лl fлra prdsphj prdsphj yлlg bл`jлl tafлj лjлl лjлl bhrpajar bhrpajar ultu ultuj j thrbлlg.

d

 Mhlg Mhlgga gara ralg lg

sh shbл bлga gaлl лl

prds prdsph phj j

mhlo mhloлf лfaa

ph phnл nлlg lggл gлl l

yл yлl lg

mhmb mhmbлy лyлr  лr 

`лrgл rhgunлr  oajл  oajл thmpлt fufuj murл` throuлn `лbas. d

Mhlcaptл Mhlc aptлjлl jлl phmлsлrл phmлsлrлl l fлra munut munut jh munut munut mhnлnua mhnлnua ajnлl ajnлl fлl phlgлnл phlgлnлmлl mлl phlumpлlg yлlg thnл` mhlggulлjлl oлsл [V. Gлrufл Alfdlhsaл Catanalj

d

Mhmphrjuлt pdsasa shbлgлa mлsjлpлa baлyл rhlfл` mhnлnua ajnлl rhgunлr fлl pubnasatлs grлtas rhgunлr fa mhfaл.

6. [NECH Sлmpлa sллt ala shnuru` bлlfлr ufлrл fa Alfdlhsaл bhnum mhlfujulg лfлlyл phlhrлpлl fлra jdlshp Ndw Cdst Cлrrahr  jлrhl jлrhlл л bлlf bлlfлrл лrл-bл -bлlf lfлrл лrл fa Alfdl Alfdlhs hsaл aл bh bhnum num mhman mhmanaja aja thrmal thrmalлn лn j`usus Ndw Cdst  Cdst  Cлrrahr Vhrmalлn (NCCV). [hrbhfллl [hrbhfллl phnлyлlлl phnлyлlлl   yлlg fabhrajл fabhrajлl l phlghnd phlghndnл nл bлlfлrл jhpлfл phlumpлlg yлlg mhlggulлjлl mлsjлpлa phlhrbлlgлl bhrjdlshp ndw cdst  cлrrahr  fhlgлl   fhlgлl mлsjлpлa nлallyл ultuj bлlfлrл-bлlfлrл Alfdlhsaл tafлj mhmanaja phrbhfллl shmuл shmu л mhmлjлa mhmлjлa ruлlg ruлlg tul tulggu ggu fлl jhfлtлl jhfлtлlgлl gлl yлlg sлmл, yлlg yлlg mhmbhfл mhmbhfлjлl jлl `лlyлnл `лlyлnл` ` phlgurлlgлl iлsanatлs oлsл yлlg fabhrajлl dnh` phlghndnл bлlfлrл utuj mhlhjлl baлyл yлlg `лrus fajhnuлrjлl dnh` Catanalj mhmutusjлl ultuj tafлj mhmлjлa shmuл iлsanatлs shmлcлm  oлmbлtлl nлyлlg yлlg mhlg`ubulgjлl mhlg`ubulgjлl ruлlg jhfлtлlgлl jhfлtлlgлl fhlgлl phsлwлt fлl mhmana` mhmлrjar phsлwлt лgлj oлu` fлra thrmalлn sh`alggл shwл yлlg fabлyлr tafлj thrnлnu mл`лn, tafлj mhlggulлjлl iлsanatлs bus ultuj mhlohmput fлl mhlgлltлr phlumpлlg fлra fлl jh phsлwлt. 8. [HD[NH Gulл mhlfujulg fлnлm phlhrлpлl jdlshp ndw cdst cлrrahr yлlg fausulg dnh` Catanalj лwлj jлbal jлb al mhmphrj mhmphrjhroл hroлjлl jлl jлryлwл jлryлwлl l mufл, mufл, mhlggul mhlggulлjл лjлl l shrлgлm shrлgлm yлlg yлlg spdrtai , `лn ala fлpлt mhmufл`jлl  лwл mhmufл`jлl  лwлj j jлbal jлbal  bhrg bhrghrлj hrлj fhlgлl fhlgлl chpлt chpлt fлl saлp ultuj ultuj mhmbhraj mhmbhrajлl лl phnлyлl phnлyлlлl лl thrbлaj bлga phlumpлlg yлlg mhlggulлjлl oлsл phlhrbлlgлl shbлgлa phlgлltлr phroлnлlлl

 

phlumpлlg. phlump лlg. Shtaлp phlhrbлlgлl fлnлm sлtu ruth `лlyл mhlhmpлtjлl mhlhmpлtjлl 2 drлlg yлlg bhrtugлs shbлgлa prлmugлra/prлmugлrл ultuj mhnлyлla phlumpлlglyл fa fлnлm phsлwлt 9. [@QSACEN HYAFHLCH Sллt ala Catanalj mhlggulлjлl tagл ulat phsлwлt bhrohlas Bdhalg 737-3;; fhlgлl jлpлsatлs jursaa 560 drлlg fлl ougл bhbhrлpл jurs bhbhrлpл phsлwл phsлwлtt bлru Лarbus Mdfhrl Л32; fhlgлl fhlgлl jлpлsatлs jлpлsatлs mhlcлpлa 50; drлlg ultuj mhlfujulg dphrлsadlлn phrusл`ллl. Fhlgлl utanasлsa  (phmлjлaлl)  (phmлjлaлl) rлtл mлsalg-mлsalg phsлwлt nhba` fлra 5; oлm sh`лra, fлl mhlghlлa phrлwлtлl phsлwлt yлlg fanлjujлl dnh` pлbrajлl ultuj mhlchgл` `лn-`лn yлlg tafлj faalgaljлl mлjл phsлwлt thrbлlg лjлl mhloлnлla phmhrajsллl shcлrл rutal sh`лra-`лra. 7. [HNEQELEL [HLXM[ELG Jhthtлpлl

wлjtu

mhrupлjлl

`лn

yлlg

sлlgлt

phltalg bлga pлrл phlumpлlg, mлlлohmhl Catanalj bhjhroл jhrлs ultuj mhmestajel be`we phlh phlhrbe rbelg lgel el

bhrdp bhrdphre hresa sa

thpe thpett

wejtu wejtu,,

ougл ougл mh mhlg lgaju ajuta ta fлl fлl mhmлt mhmлtu` u`aa [hrлt [hrлturл urлl l

Mhthra Mhthra

[hr`ubulgлl Rhpubnaj Alfdlhsaл Ldmdr 28 Vл`ul 2;;0 thltлlg [hlghyhnлlggлrллl Лlgjutлl Xfлrл [лsлn 39. Stethga Dphresa ? 5. Crhw Iuniannmhlt [hmhlu`el jhbutu`el thlege pandt fel crhw phlhrbelgel. 2. Amprdvhmhlt dl Xlcdltrdnnebnh Fhney Bhruse`e mhmalamenasesa rasajd jhthrnembetel phlhrbelgel yelg tafej fepet faprhfajsa 3. Cdst Nhefhrs`ap Vhrus bhruse`e mhlhjel `erge ouen fhlgel mhnejujel hiasahlsa baeye dphresadlen fhlgel tafej mhlgurelga juenates phneyelel. 6. Cdst Hiiacahlcy Xpeye yelg fanejujel ultuj mhlhjel baeye dphresadlen Bhrfeserjel Bhrfese rjel phloebe phloeberel rel faetes, faetes, mesalg-m mesalg-mesal esalg g phruse`e phruse`eel el phlhrbe phlhrbelge lgel l beaj NADL NADL EAR meupu meu pul l CAV mhman manaja aja cdmp CAVQN QNALJ ALJ mh cdmphtat htatavh avh efvelte efveltegh gh mesalg-mesalg, yelg mhmanaja jhnhba`el fel jhjurelgel mesalg-mesalg pune. CDLVD@LQE ? 5. ultuj ultuj phruse`ee phruse`eel l yelg mhlgdphre mhlgdphresaje sajel l , shcere shcere leme nhba` mhlelg mhlelg Catynalj Catynalj jerhle jerhle mhrupejel elej phruse`eel gerufe, shfelgjel Nadl Ear mhrupejel Ear Nadl Grdup 2. ultuj ultuj jhnes phlhrbe phlhrbelge lgel, l, Nadl Ear mhmanaja mhmanaja 2 jhnes yeatu yeatu hjdldma hjdldma fel baslas baslas fel ultuj ultuj jhnes jhne s baslas baslas mhlfepe mhlfepetjel tjel mejelel mejelel shneme shneme phlhrbe phlhrbelge lgel, l, shfelg shfelgel el ultuj ultuj Catynalj Catynalj `elye `el ye efe jhnes jhnes hjdldma hjdldma fel ultuj mejelel mejelel shneme phlhrbe phlhrbelge lgel l faouen faouen shcere shcere thrpase` 3. `erge `erge tajht ultuj ultuj jhnes yelg seme yeatu yeatu hjdldma, hjdldma, fawejtu fawejtu phlhrbel phlhrbelgel gel yelg `empar  `empar  seme, baeselye nhba` mure` `erge tajht Nadl Ear fabelfalg Catynalj.

 

SXMBHR? Buju Methra [djdj HJME6678/ Mdfun 2/ `enemel 2.59-2.57 [urlemesera. [urleme sera. 2;50. Dphretalg Strethgahs idr Nadl Ear Elf Catanalj (Strethga Dphresa Mesjepea Nadl Ear Fel Catanalj). nalj ? `ttps?//purlemesera55.bndgspdt.cdm/2;50/;6/strethga-dphresamesjepea-nadl-ear-fel.`tmn  (faejshs pefe 0 Epran 2;25) @eryeltala. @eryeltal a. 2;50. Elenasas Strethga [hmeserel [V Catynalj Alfdlhsae ultuj Mhlalgjetjel Feye Sealg. Velghrelg Shnetel ? Xlavhrsates [emunelg  Erfy, Bhla. 2;50. 2;50. [ana` Mesjepea [hlhrbelgel [hlhrbelgel Fdmhstaj, Fdmhstaj, Ala 3 [hrbhfeel Nadl Ear fel Catynalj. Catynalj. `ttps?//rhvahw.bujenepej.cdm/trevhn/pana`-mesjepea-phlhrbelgel-fdmhstaj-ala-3nalj ? phrbhfeel-nadl-ear-fel-catanalj-0;01;  (faejshs pefe 0 Epran 2;25) Fhmajael fasempeajel, md`dl jdrhjsa oaje efe jhsene`el Wessenemueneajum wr. wb.