Paytm - Wikipedia, The Free Encyclopedia

11/8/2015

Paytm - W i kipedi a, the fr ee encycl opedi a

Paytm From Wikipedia, the free encyclopedia

Paytm is an Indian e-commerce shopping website launched in 2010, owned by One97 Communications which initially focused on Mobile and DTH Recharging. The company is headquartered in Noida, India. It gradually provided recharging and bill payment of  various portals including electricity bills, gas bills, as well as telephone bills. Paytm entered India's ecommerce market in 2014, providing facilities and  products similar to businesses such as Flipkart, Amazon.com, Snapdeal. In 2015, it added booking bus

travel.[3]

Contents

Paytm

Privately held company

Type

 

Industry Founded

2010 in Noida, India

Founder

Vijay Shekhar Sharma

Headquarters

Noida, India

Area served Key people

1 Histor History y 2 Servic Services es

E-commerce

Parent Website

 

India Harinder Takhar, [1]   Amit Sinha

 

One97[2] paytm.com (http://paytm.com)

3 Fundin Funding g 4 Partne Partners rs 5 Spon Sponssorship 6 Reference Referencess 7 Further Further readin reading g 8 External External links

History Paytm was founded and incubated by One97 communications in 2010 as a prepaid mobile recharge website. Paytm is an acronym for "Pay Through Mobile". [4] Today,it is India's most popular online destination for prepaid mobile and DTH recharges and shopping, and its Android and iOS apps have been ranked among the most popular apps. In three years since the founding, the company created a user base of  25 million wallet users and 10 million app downloads.

Services https://en.wi ki pedia.or g/wi ki/Paytm

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Paytm - Wikipedia, the free encyclopedia

In 2014, the company launched Paytm Wallet, India's largest mobile payment service platform with over 40 million wallets. The service became the preferred mode of payment across leading consumer internet companies such as Uber, BookMyShow, and MakeMyTrip Morninginfotech. [5]

Funding Paytm got a major boost in e-commerce when Indian industrialist Ratan Tata made personal investment in the firm in March 2015. [6] In the same month, the company received a $575 million investment from Chinese e-commerce company Alibaba Group, [7] after Ant Financial Services Group, an Alibaba Group affiliate, took 25% stake in One97 as part of a strategic agreement. [8]

Partners Paytm works with the all mobile operators in all states in India for prepaid mobile, DTH, and Datacard recharges and postpaid mobile, landline, and Datacard bill payments. It has partnered with multiple national  banks for credit card, debit card, and netbanking payments. Paytm also works with various billers for utility  bill payments.

Sponsorship Paytm clinched the title sponsorship rights from Board of Control for Cricket in India (BCCI) for all international and domestic bilateral series hosted by the BCCI for a period of four years (a total of 84 matches) starting from August 2015 for INR 203 crore (32 Million USD), or INR 2.42 crore per match  played in India. The rights include sponsor branding of series with the title sponsor logo, designation as the title sponsor of the series, visibility at the stadium, and broadcast sponsorship rights. [9] This also includes all BCCI domestic (Ranji Trophy and Duleep Trophy etc.) matches in India. [10] Previously, Paytm had spent about INR 50 crore during 8th season of Indian Premier League. Paytm also served as an associate sponsor on Sony TV network (which has the telecast right of IPL) and was the official partner of the IPL team Mumbai Indians.

References 1. Nikhil Pahwa (16 March 2015). " "Most of the marketplaces in this country have a dormant merchant base" –  Vijay Shekhar Sharma".  Medianama. Retrieved 30 March 2015. 2. "Alibaba enters India's e-commerce space with 25% stake in Paytm owner One97".  India Times. 6 February 2015. Retrieved 30 March 2015. 3. Shrutika Verma (14 January 2015). "Alibaba diverges with SoftBank with Paytm pick".  Live Mint . Retrieved 30 March 2015. 4. "Paytm, always bringing the Uber experience to you". #PaytmKaro  (Paytm). November 13, 2014. 5. Jon Russell (13 March 2015). "India’s Top Mobile Wallet App Adds Support For Payments To Bank Accounts". TechCrunch. Retrieved 30 March 2015. 6. Samidha Sharma (13 March 2015). "Ratan Tata's fifth personal investment in the digital economy is Paytm". Times of India. Retrieved 30 March 2015. 7. Malini Goyal (15 March 2015). "How startups have successfully established their own rules of hiring, rewarding & retaining talent". Times of India. Retrieved 30 March 2015. https://en.wikipedia.org/wiki/Paytm

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8. Catherine Shu (5 February 2015). "Alibaba’s Financial Affiliate Takes 25% Stake In India’s One97, Owner Of  Paytm". TechCrunch. Retrieved 30 March 2015. 9. Urvi Malvania (31 July 2015). "Paytm bags 4-yr BCCI title sponsorship for Rs 203 cr".  Business Standard . Retrieved 27 August 2015. 10. http://indianexpress.com/article/sports/cricket/bcci-awards-title-sponsorship-rights-to-paytm/

Further reading "Paytm to hire 400 employees". The Times of India. 22 March 2014.* Tasneem Akolawala (19 December 2014). "Paytm wants to go global, looks to enter Singapore and South East Asian markets". BGR India. Itika Sharma Punit (25 March 2015). "Paytm looks to double headcount in FY16".  Business Standard . "Paytm expands mobile wallet capabilities in India".  Mobile Payments Today. 13 March 2015. Varun Jain (17 March 2015). "Paytm takes Delhi Metro route to reach potential customers". The  Economic Times.

External links Official website (http://paytm.com) Retrieved from "https://en.wikipedia.org/w/index.php?title=Paytm&oldid=689482855" Categories: Internet properties established in 2010 Privately held companies of India This page was last modified on 7 November 2015, at 13:32. Text is available under the Creative Commons Attribution-ShareAlike License; additional terms may apply. By using this site, you agree to the Terms of Use and Privacy Policy. Wikipedia® is a registered trademark of the Wikimedia Foundation, Inc., a non-profit organization.

https://en.wikipedia.org/wiki/Paytm

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