Overview Approaches to Oracle Data Warehousing_v1

S292621 Overview: Approaches to Oracle Data Warehousing Robert Stackowiak Vice President, Business Intelligence, Oracle Technology Business Unit

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

Best Practices from….

And you!!!

Starting Out: On the Same Page? Different Agendas Typical in IT & Lines of Business

Information Technology

It is about… managing and delivering quality data consistently and at low cost

Lines of Business

It is about… immediate access to information needed for business decisions

Finding Benefits IT Benefits are only Somewhat Motivating • ROI = Present Value of Benefits - Costs • Increasing ROI for information producers by • Reducing current costs of analysis for LOBs • Empower LOBs with tools, applications, and automated analysis rather than manually creating custom reports • Reducing ongoing costs of analysis for IT • Faster and simpler development of analytic applications • Centralized management

Finding Benefits Lines of Business produce the Big Wins • ROI = Present Value of Benefits - Costs • Increasing ROI for information consumers (LOBs) by • Enabling top-line growth • New customers/markets, most profitable customers, … • React faster than the competition • Enabling bottom-line savings • Optimize operations, financial management, …

Typical Business Drivers • Financial • Cross-sell, targeted marketing, more efficient processes

• Manufacturing • Supply chain analysis / just in time inventory

• Retail • Supply chain analysis / inventory control

• Media & Telecommunications • Revenue across multiple channels

Typical Business Drivers • Transportation • Optimized logistics management

• Healthcare • Cost containment / quality of care

• Civilian Government • Budget spend and reporting to constituents

• Military & Intelligence • Logistics management, threat analysis

Business Strategy Map

Deploy within Scope Quickly • Pick a strategic business area • Should have potentially highly visible ROI

• Build business / IT partnership • Limit scope, deliver projects incrementally

• Assemble team with the right skills • Engage systems integrators as if employees

Organization Strategy

Assessment & Scope

Discovery

Solution Development & Presentation

Approval & Budget

Your Infrastructure?

FINANCE

? HUMAN RESOURCES

GOAL

EBITDA

HIRING QUALITY

BRAND

MODEL

? CUSTOMER SERVICE

SERVICE LEVELS

COMPANY HEALTH

Multiple ERP

Multiple SUPPLY CHAIN Multiple DATA WAREHOUSES

Multiple LEGACY APPLICATIONS

ANALYZE

? EXECUTIVE

FRAGMENTED DATA SOURCES

PLAN

? MARKETING

DISPARATE BI TOOLS AND REPORTING SYSTEMS

FINANCE

?

AD-HOC PROCESS

OPERATIONS

DIFFERENT METRICS

REPORT

PLANNING

MULTIPLE ROLES

Multiple POINT APPLICATIONS

A Re-architecture Approach Orchestration

Applications

Data Master Warehouse Data & Data Warehouse Database

Sales

Data Marts BI Tools Reporting & Dashboards

EAI

Self Service

Business Intelligence

Marketing

Master Data Hub DW

Call Center Financials

DW

Providers

DW

ETL

Data Warehouse

Eligibility Claims

EAI

ETL

Analytical Data

Plan for Data Growth 1,487% Increase in Size from 1998 to 2005 245% Increase just from 2003 to 2005 100

80

Database Size (TB)

Size of the largest data warehouse in TopTen Programs

60

40

20

0 1998

1999

2000

2001

2002

2003

2004

2005

Source: 2005 TopTen Program, November 2005 © Winter Corporation, Waltham, MA, USA

Time to Consider Grid Deployment?

Fusion Middleware

Real Application Clusters Grid Control

Automatic Storage Management

Configuring the Platform

CPU,Node

Rule of Thumb: 200MB/s per CPU → Number of HBA per node = number CPUs per node

Maximal Number of Switches = Number of HBAs Number of HBAs + No. of Controllers

Host Bus Adapter Switch Number of nodes