OTC MARKET V/S FMCG MARKET

FMCG VS OTC

• Starting from one cup of coffee in the morning right up to that relaxing malt beverage at night, we rely heavily on fmcg. • FMCG alternatively called as a “CPG” means consumer  packaged good. • Those consumables which are normally consumed by the consumer at a marketing, financing, purchasing etc. is called fmcg.

COMMON FMCG PRODUCT 

Glassware

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Paper products

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Printing and stationery

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Household products

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Photography

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Detergent

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Soaps,sampoo,conditioner 

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watches

FMCG SECTOR OUTLOOK IN INDIA 

The Indian FMCG sector is the fourth largest sector in the Indian economy with a total market size of Rs.60,000 cr.

KEY PLAYER IN FMCG PRODUCT

 ABOUT OTC DRUG MARKET 

The OTC industry discovers, develops, makes and sells medicines.

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Pharmaceutical Industry (IPI) is globally the 3rd largest in terms of volume and 13th largest in terms of value.

MAJOR PLAYER IN PHARMA INDUSTRY in India

Company name

NET SALES IN BILLION INR

PRODUCT NAME

CIPLA

69.77

TAMIFLU

DR.REDDY LAB

66.86

OMEZ,KETOROL

RANBAXY

63.03

REVITAL,VOLINI

LUPIN

53.64

SUPRAX

 AUROBINDO PHARMA

42.84

RITONAVIR, RALOXIFENE

SUN PHARMA

40.15

AQUAMET NASAL SPREY

CADILA

31.52

AGIOLAX

TORRENT PHARMA

27.66

ALPRAZ PLUS

JUBILANT LIFESCIENCE

26.41

TERAZOCIN

WOCKHARDT

26.05

BABY FOOD FAREX

OTC Market

FMCG Market

•Pharmaceutical is the field of  science that links the health sciences with the chemical sciences and it is charged with ensuring supply of the safe and effective medicinal products to the patient.

FMCG is (Fast Moving Consumer  Goods) the term used for the fast moving consumer products those are used by consumers in day to day routine. e.g. Toothpastes, Personnel care products, Hair care products..

•Pharmaceutical market deals with •FMCG market deals with the the supply or availability of drug or  supply or availability of consumer  medicinal products used for  products of the routine use. diagnosis, prevention or treatment of specific medical conditions (Diseases).

OTC Market

FMCG Market

•The OTC market is highly regulated market.

•FMCG market is not regulated market.

•Manufacturing, Supply or Use of  OTC products are regulated by national regulatory laws and authority in order to ensure specified quality & standards of  such products e.g. USFDS, CDSCO, GMP etc.

•There are no regulation apply in manufacturing, supply or use of  FMCG products

•OTC goods are available on the retail drug stores.

•FMCG are available on the every general stores and shops and can be sold and purchased by any consumer without any interference of any authority or law

OTC Market

FMCG Market

•The concept of Consumer and Customer is different base on prescription of or OTC Pharma products.

•In case of FMCG, the buyer has freedom to purchase and consume the product.

•In case of OTC drugs, the patient is customer as there is no prescription of doctor is required to purchase OTC drugs.

•There is no difference between customer and consumer.

OTC Market

FMCG Market

•Price of the pharmaceutical products are regulated by NPPA & DPCO. However, this regulation on price applies to some lifesaving drugs only.

•There is no regulation on the price of FMCG •There is no regulation of  advertisement of FMCG that of  pharmaceutical goods.

• Advertisements of Pharmaceutical Products are regulated by • Although, some basic guidelines regulatory authority. need to be followed as per national •However, OTC products can be advertisement act. advertised on social media.

OTC Market

FMCG Market

Analgesic or Cold Tablet Crocin Dcold Disprin Stopache Antiseptic Cream or Liquids Boroplus Borosoft Dettol Balm or Rubs  Amrutanjan Joint Ache Cream Himani Fast Relief  Iodex Moov Cough Lozenges Halls Strepsils

Soap Lux Cinthol Liril Pears Lifebuoy Shampoo Clinic plus Dove Head and shoulder  Detergent Nirma  Arial Surf excel Tide

OTC Market

FMCG Market

Digestives Gas-o-fast Eno Hajmola Pudin Hara Health Supplements (Tonic and Vitamin) Boost Calcium Sandoz Complan Dabur Chawanprash Himalaya Horlicks Skin Treatment (Medicated) Clearsil Itch Guard Krack Ringguard

Toothpaste Colgate Closeup Pepsodent Dabur red Hair Oil Dabur almond  All clear  Parachute Navratna Deoderents Fog 18+  Axe Rexona Nivea

OTC Market

FMCG Market

Other:Band-aids or other types of medicated dressings Benadryl Glucose powders Gripe water for babies

Food and Beverages Coca cola Pepsi Mountain Dew  Amul milk Nescafe Tata tea

OTC Market

FMCG Market

Key O. T. C. Players in India Cipla Limited Dabur India Limited Emami Glaxo Smith Kline (G. S. K.) Heinz India Private Limited Himalaya Herbal Healthcare Kopran Limited Nicholas Piramal India Private Limited Novartis Paras Pharmaceuticals Limited Procter and Gamble Reckitt Benckiser Group Plc.

Key FMCG players in India Hindustan Unilever Ltd. Colgate-Palmolive (India) Ltd. ITC Limited Dabur  Britannia Industries Ltd. Nestlé India Godrej Group Tata Global Beverages Parle Agro Nirma Pidilite GCMMF (AMUL) Reckitt Benckiser  Cadburys India Procter & Gamble Henkel Spic Johnson & Johnson Himalaya Herbal Healthcare