Oracle VM Overview

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Oracle VM Sales Training October 29, 2013

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§  Market Trends

Agenda

§  Oracle VM – Why now §  Application-Driven Virtualization §  5:00 – 5:15 – Awards

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Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle s products remains at the sole discretion of Oracle.

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Market Drivers IT Trends Driving Oracle VM Adoption

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IT Transformation – Evolution of Virtualization Infrastructure Upgrade

Cloud Computing

Datacenter Modernization

VM VM

Applica.on  Consolida.on

VM VM

VM VM

Application Virtualization

Application Services

VM VM

Server  consolida.on

VM VM

VM VM

IT cost savings 5

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Application Lifecycle Challenges From Development to Production Is  the  new  app   compa.ble?   I  can’t  afford  the   down.me  

Update/ Upgrade

IT  needs  to  roll  out  app   ASAP.   Too  many   dependencies,  how  do  I   ensure  the  proper   applica.on   configura.on  

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Deploy

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Develop

Test

I  need  to  add  new   features  to  our   product  now.     I  need  to  make  sure   my  environment  is   compa.ble  

QA  needs  access  to  new   storage,  change   database   configura.on….   I  don’t  have  .me  to   stage  a  cluster   environment  to  test  

Reluctance to Virtualize Database & Apps A Much Different Audience •  DBAs and App Owners are risk-averse •  •  •  • 

Data is the “crown jewels” in an organization Preference is “low risk” over “low effort” Human error is still the #1 killer of consistency Often 1-2 revs behind the newest releases just to ensure there is a body of knowledge to reference and a community for support

•  Certification is all-important to DBAs and App Owners •  Getting the “All OK” from vendors means risk then becomes shared •  Nobody wants to be 1st, 2nd or even 3rd to deploy the new app

•  Need a deep path forward with a long overlap •  Long-term OS/platform support trumps new features 99% of the time 7

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Worldwide Virtualization Market size

Under-virtualized Linux Market

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Virtualized Workloads Increasing Average  number  of  VMs     per  physical  server   increases  from  6.6  –    1   today  and  expected  to   increase  to  8.5  –  1  by   2014  

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Momentum in Virtualization Continue to Increase Percentage of Installed x86 Workloads Running in a VM

72%

77%

65% 58% 49%

Growth in 2 years

38% 27%

2012 Gartner Research 10

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2015

2014

2013

2012

2011

2010

2009

2008

18%

Increasing Private Cloud Adoption Public

Private In THREE YEARS, what % of your overall IT service delivery do you think will be through some form of the cloud delivery model - including public and private clouds?

•  “Mission-critical” applications go to private cloud •  Non mission-critical go to public cloud •  By 2016 45% of the 65% will be Private Cloud IDC 2013 – IT Market Directions: The Third Platform, Private Cloud and Opportunities for Vendors

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36% 65%

45.5%

Oracle VM continues ascend in Magic Quadrant (June 2012, June 2013)

“Oracle VM is a solid and mature solution for Oraclecentric Red Stack architecture, and it is becoming a valuable component of an integrated Oracle-managed architecture and Oracle Engineered Systems as more management features are added. “Gartner continues to receive a growing number of inquiries from clients considering VMware alternatives (such as Oracle VM) because of Oracle Certification, license and support issues.”

Get the full report Source: Gartner 2013 “Magic Quadrant for x86 Server Virtualization Infrastructure” report 12

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Gartner “IT Market Clock for Server Virtualization & Operating Environments, 2012” Oracle's Evaluation Favorable Ranking - Oracle VM (4:00) - Oracle Linux (4:30)

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Customer Momentum

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Fully Integrated Stack Why it Matters

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Oracle VM – Foundation for Cloud At the core of each layer of the stack •  At the core of Oracle’s middleware and cloud strategy –  100+ Pre-built Oracle VM Templates for Oracle Database and Oracle business apps, such as EBusiness Suites, Siebel –  Integrated into Exalogic, Oracle Database Appliance

•  Cloud platform for Oracle & Non-Oracle applications –  Customers have a choice with Oracle’s engineered systems or build their own

•  Integrated VM lifecycle & cloud management solution with Oracle Enterprise Manager 16

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Application-Driven vs. Traditional virtualization “Top Down”

vs.

Traditional Virtualization

Application-Driven Virtualization

Business Applications

Business Applications

Middleware

Middleware

Windows

Hypervisor

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Solaris

Linux Hypervisor x86 Hardware

x86 Hardware, SPARC

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Database

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Windows

Management

Linux

Management

Database Solaris

“Bottom Up”

Oracle VM is integrated at ALL layers of the Red Stack Oracle VM Templates Oracle Real Application Clusters(RAC) Oracle E-Business Suites Oracle JD Edward EnterpriseOne …….

Oracle Linux Oracle Solaris

Oracle Virtual Networking (Xsigo)

Integrated for scale & ease of deployment

Boosts Performance by 30%.

X86 and SPARC

Oracle Enterprise Manager

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End-to-end ManagementPhysical to Virtual To Cloud

Oracle VM in Oracle Systems Oracle VM Integrated with Oracle Systems New

Exalogic Oracle Virtual Compute Appliance

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Oracle x86 & SPARC systems

A Superior High Availability Environment Earlier Warning, Better Context, Minimized Impact • 

Earlier Warning: Enterprise Manager –  Monitors & detects application issues to address before they become problems –  Avoid HA events, minimized impact

• 

Better Context: Guest Clustering –  –  –  – 

• 

Application-aware response Middleware clustering Real Application Clusters Oracle HA Clusterware

Virtualization Layer-HA –  Only HA available from virtualization products: not application aware –  Simple, reliable, automated restart after complete VM failure 20

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Oracle VM Templates for Applications Rapid Deployment; 100+ Templates Available •  Pre-built, pre-configured, production-ready VMs •  Apps, Databases, Middleware, OS; Siebel CRM, Oracle RAC, More… •  Near zero knowledge of OS, Application installation required •  Automate deployment of a complete production ready 8 node RAC cluster in minutes through a simple single configuration file

Software Delivery Cloud

Download

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Siebel CRM Siebel FileCRM

Siebel CRM File

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VM 1

Import to Oracle VM Manager

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Start-up in Oracle VM Pool

Oracle VM Servers

Server 2 Customize &Pool Save as Golden Image

Standardize Multi-tier Application Deployment to Assembly Archive the Cloud OVAB Studio

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OHS

2

WLS

Assembly Admin creates assembly OHS   WLS  

3

OHS   WLS  

Coh  

Coherence

Upload assemblies

4 Deploy, undeploy assemblies

WLS   Coh  

Oracle Enterprise Manager

DB  

Reference system 22

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Software Library Confidential - Oracle Internal Use Only

OVM   Manager  

Linux  

OVS  

x86  H/W  

x86  H/W  

OVM Resource Pool 5 Discover application components and assembly topology with EMCC

Customer Profiles & Targets

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Selling Oracle VM – Customer Profiles Business Profile

Key Verticals

•  Existing Oracle Customers •  Fortune 500 – Fortune 1000 •  (>1,000 employees). Most Oracle DB customers •  Commercial customers: >100 servers •  Midsize (SMB) : 20-100 servers

•  •  •  •  •  • 

Trigger Events

Use Cases

•  IT Modernization (H/W refresh) •  Application Consolidation (reduce license cost) •  OpEx reduction mandates •  Mergers and Acquisitions •  Cloud adoption – private •  Oracle stack purchase

•  Reduce server footprint for cost efficiency •  Business Availability (high SLA mandate) •  Virtualizing enterprise apps (Oracle & Tier 1, 2 apps) •  Migration to Linux •  Centralized enterprise app deployment for private cloud or cloud delivery SaaS; IaaS

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Financial Services Public Sector – Federal, State/local, Edu Telco Online Retail Manufacturing Healthcare

Target Audience for Oracle VM Messaging Title

Role

Pain Points

Solutions

Value Prop

C Level – CIO, CTO

Decision Makers

Rising costs both for maintaining legacy and adoption of new s/ w and h/w infrastructure. Business agility needs driven by market & competition. Business compliance

Cloud deployment; OpEx Reduction; Business Availability

Cost Savings, Business Agility, Low TCO

IT Management – VP/ Director of Datacenter Mgmt

Decision Makers / Influencers

Need to deal with planned & unplanned downtime. Ensure delivery of SLA contract. Ensure operational efficiency with h/w & s/w

OpEx Reduction; Server Consolidation Business Availability

Rapid app deployment; Low TCO; Improved Infra. Utilization; Centralized management

VP/Director of cloud services / VP/Director of business services

Decision Makers / Influencers

Need to bring legacy apps to the cloud. Need to migrate existing infrastructure and adopt new infrastructure for cloud migration. Rapid, repeatable business apps deployment & ease of management

Cloud deployment; Integrated management; Rapid Enterprise app deployment

Business Agility Centralized management & orchestration. Accelerate cloud adoption with minimal risk

IT Ops Teams – VP of Ops; Director of Ops

Influencers

Enable flexible access to system and app resources. Ensure high availability of services. Manage multiple server environments & software consoles

Integrated management; Rapid app deployment

Simplified IT, Improved Utilization

Application / IT Architect

Influencers

Complexity and time consuming tasks of enterprise application deployment and lifecycle management. Compatibility & reliability of underlying VM & app.

Rapid app deployment; integrated management

Ease of App deployment & management

Systems Administrators

Influencers

Complexity of managing multiple server environments

Integrated management.

Simplified IT,

Database Administrators

Influencers

Complexity of maintaining db environment . Uptime requirements

Rapid app deployment; Integrated management

Simplified IT.

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Sell Solutions NOT Point Product

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Business Solutions for Oracle VM Solutions-based messaging vs. product centric messaging

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Business Availability

Private Cloud

Rapid Application Deployment

Integrated Life Cycle Management

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Why Focus on Selling Solutions Solutions Bring Success

Business Availability

Private Cloud

Rapid Application Deployment

Integrated Life Cycle Management

•  Focus customers on problems you solve – avoid competitive matrix contest •  Solutions focus delivers clear, compelling Oracle integrated advantage to customers •  Solutions are what our competitors are selling

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Business Availability •  Relevant Segment – All segments •  Customer Need – Federal and commercial SLAs require high uptime and ensured data availability, access and security such as new federal HITECH/HIPAA provisions have stiff penalties and national press exposure of lost data or system outages have direct financial and brand repercussions.

•  Product and Services Offerings •  Oracle VM for x86 and Oracle VM server for SPARC •  Oracle RAC •  ACS can deliver deployment services; Channel Partners with virtualization practice

•  Benefit to Customer – Avoid financial penalties and protect business operations and data.

•  Audience – CIO, CTO, VP/Dir of Ops •  Upgrade and uplift opportunities for customers who have purchased for consolidation 1yr ago. Call on 2.2 customers. Customers migrating to Linux 29

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Business Availability

Qualifying Business Availability

Assessment

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Guidance

•  Is business SLA driven? If so, any •  Oracle VM provides HA for penalty for missing SLA? physical server with live migration Confidential - Oracle Internal Use Onlyand HA support for applications Copyright © 2013, Oracle and/or its affiliates. All rights reserved. •  How many Oracle Applications?

Business Availability

Private Cloud

Private Cloud •  Relevant Segment Commercial; Large enterprise •  Customer Need Need for business agility and better utilization and control of IT

resources to deliver business services is driving IT to migrate to cloud computing. Trend in mobile computing is also taxing existing infrastructure causing IT to consider implementing cloud infrastructures to better deliver apps/services to mobile users

•  Product and Services Offerings •  Oracle VM + Oracle EM + OVAB; Channel partners with Cloud Practice

•  Benefit to Customer •  Accelerate cloud deployment with minimal risks •  Low cost of ownership if purchased with Oracle Hardware •  All apps are certified on Oracle VM

•  Audience •  CIO, CTO; DBAdmin, App Architects VP of IT/business services or infrastructure services 31

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Private Cloud

Qualifying Private Cloud Guidance

Assessment •  Is there a private cloud initiative? •  If so, how are you planning to deploy current applications to the cloud? •  Do you have any standardization in deployment of services/applications to the cloud? •  Do you have integrated management for physical, virtual and cloud services in place? •  If there’s Oracle application footprint, how are they managed today? If no Enterprise Manager, how do you plan to manage them?

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•  Oracle VM is the foundation for private cloud solutions. •  Oracle VM Assemblies can be used to migrate apps to the cloud in a more standardized way. Avoid “forklifting” of application stack. •  Oracle VM is tightly integrated with Oracle Enterprise Manager so you can manage your virtual server farms as well as deploy & monitor service apps •  Oracle VM Templates can be used to deploy Oracle applications and customized for non-Oracle Apps for faster & repeatable application deployment

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Rapid Application Deployment

Rapid Application Deployment

•  Relevant Segment – All segments – Focus on Oracle applications •  Customer Need – Fast, easy and repeatable way to deploy and manage complex multitier applications and business-critical applications such as Oracle RAC, Oracle E-Business Suites; PeopleSoft HRM. Speed of deployment, ease of deployment and management are key

•  Product and Services Offerings •  Oracle VM – Oracle VM Templates and Virtual Assembly Builder •  ACS delivery or delivery partners with virtualization practice

•  Benefits to Customer – Accelerate enterprise application deployment. With templates, Application architects and administrators can reliably repeat deployment procedures without risk. All applications are certified on Oracle VM by Oracle. Oracle Virtual Assembly builder enables faster migration of legacy apps to the cloud. Important for Federal, Healthcare and Telcos

•  Audience – LOB owners, VP/Dir OPS, Application Architect; System administrator; IT Ops Administrator; DBadmin 33

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Qualifying Rapid Application Deployment

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Assessment

Guidance

•  How often do you deploy applications to Dev, Test and Production? If often, how is it done today? •  Are these applications virtualized? •  Are all the applications running at capacity? •  Is time to market important for new features or services? •  Do you have strong competition? •  Do you follow agile development process? Rapid deploy, incremental testing

•  Oracle VM Templates are preconfigured, pre-tested. Little specialized knowledge required to deploy entire application stacks •  Oracle VM Assembly Builder is included with Oracle VM. Allows for point-and-click creation of Assembly(ies) to capture apps as well as encapsulation of management directives •  Oracle VM tight integration with Oracle Enterprise Manager allows for automation of deployment/update/ upgrade of assemblies from a single console

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Rapid Application Deployment

Integrated Lifecycle Management

Integrated Life Cycle Management

•  Relevant Segment – Commercial; Large Enterprise •  Customer Need – IT needs to be able to centrally control/provision and monitor workloads. Seeing what’s going on at the VM level is not sufficient as there is no visibility into the physical servers for status. Having a centralized console to control physical, virtual as well as application and cloud services is a key value to simplifying IT.

•  Product and Services Offerings •  Oracle VM + Oracle Enterprise Manager

•  Benefits to Customer •  Simplify IT management •  Low TCO •  Audience IT Ops VP/Dir/Manager; Sys Admin.; IT Ops Admin

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Qualifying Integrated Lifecycle Management

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Assessment

Guidance

•  Do you have Oracle Database and Oracle Applications? If so how are they managed? •  Is the process of deployment and updating the Oracle Application stack standardized today? •  Are you implementing a private cloud? If so what’s the management strategy •  Is there any charge back or self service mandate in your organization? If so how are you meeting this requirement?

•  Oracle Enterprise Manager is designed to manage the entire compute stack and is the best management console for Oracle Applications. Only Oracle has the depth of understanding and integration built into the management console for Oracle Applications. •  Tight integration with Enterprise Manager provides early warning on application issues before they occur. •  Oracle Enterprise Manager Cloud Control architecture allows you to automatically serve up applications for self service and chargeback for cloud management.

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Integrated Life Cycle Management

Oracle VM Key Differentiators

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Competition Overview Strength •  Strong with VDI offering •  Targets VMware almost exclusively competitor •  Primary Hypervisor for MS stack •  Integrated management with System Center •  Popular with SMBs and commercial accounts •  Targets solely VMware (partner with Citrix)

•  Linux Focused with OS integration •  Targets large under virtualized Linux via existing Redhat base •  Backed by IBM; Strong in Education sector •  Market leader •  Dominates in Fortune 100-1000 •  Mature product •  Breadth in Cloud offering; Part of VCE stack

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Weakness XenServer

•  Citrix business model challenges •  VDI customer base is based on vSphere •  No clear differentiation between vSphere and HyperV •  Losing mindshare in server virtualization

Hyper-V

•  Hyper-V support via Software Assurance can be costly •  Limited presence in large enterprises •  Dependence on parent ‘Windows’

KVM

•  Limited management and automation •  Cloud direction and execution are weak, confusing portfolio

•  High price, lock-in vSphere

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•  Limited full stack management offering •  Weak presence in SMBs

4 Key Differentiators Integrated Lifecycle Management •  From disk to apps for easy comprehensive management

Rapid Application Deployment •  Accelerate business services delivery

Certified by Oracle •  Ensured compatibility, Reduce Risk, Peace of Mind

Lowest Cost •  Best value for proven enterprise-grade virtualization 39

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How We Win Business Win

ü  Low Cost (license & support) ü  Complete stack offering (Server, OS, Middleware, Virtualization, Apps, Management) ü  Little to no risk – Free download to operational. No expensive license, time limited evaluation ! ü  Certified by Oracle – ensured compatibility of all components ü  Single vendor support to resolution

Technical Win

ü  High Availability for entire stack – not just hypervisor (ex. RAC) ü  Integrated Lifecycle Management from physical to virtual to cloud ü Accelerated App deployment with Templates & Virtual Assembly Builder ü  Highly scalable (128 vCPUs vs. 64) ü  Built in comprehensive platform support – x86, SPARC, LDOM, Solaris Containers 40

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Handling Green Field No VMware Presence DO

DO NOT ü  NO bashing competition – Do not bash VMware or competition ü  Avoid engaging in feature/ function matrix ü DO NOT look for virtualization sponsor....likely they have been exposed to VMware 41

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ü Focus on 4 Key Differentiators ü Focus on Solutions – Use Qualifying Questions to keep customers focused on problems they are trying to solve. ü  Find Friends – Engage with DBAdmin or Oracle Application Architects ü Look for Dev, Test opportunity & find Oracle applications sponsor there ü  Focus on solving app stack problems

Handling Brown Field VMware already deployed DO

DO NOT ü  DO NOT attempt to unseat ü  Avoid engaging in feature/ function matrix ü DO NOT look for virtualization sponsor....likely they have been exposed to VMware and will likely be hostile ü  DO NOT lead with cost or Certification 42

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ü  Focus on Co-existence; multi-hypervisor ü  Focus on Solutions – Use Qualifying Questions to keep customers focused on problems they are trying to solve. ü  Find Friends – Engage with DBAdmin or Oracle Application Architects; Leverage Partners (Cisco, NetApp, EMC) for intro. ü  Look for Dev, Test opportunity & find Oracle Applications owners. Cautious as VMware may have been there ü  Focus on solving app. stack problems

How We Win Against VMware

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On Speed……

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Typical Process for Deploying Applications 1-3 Weeks From “Go” to Ready

1-5 Days

1-2 Days

1-5 Days

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1-2 Days

Application/DBA Team

Platform Team

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1 Day

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Start

Deploying Applications With Virtualization There is Little Benefit to DBAs and App Owners

Automated Process

OS-Only VM Template

Manual Configuration Process

1-5 Days

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1-2 Days

Application/DBA Team

Platform Team

46

1 Day

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Start

Deploying Applications With Templates

Now App Owners and DBAs can be part of the process

Manual Configuration Process

Automated Process

Days Full Application VM1-5 Template

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1-2 Days

Application/DBA Team

Platform Team

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1 Day

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Start

Oracle VM Template for RAC: Deployment Steps vSphere 5 & Management

Oracle VM & Management

Install vSphsere 5

Configure ESXi

Install vCenter

Install vSphere Client

Oracle RAC on vSphere Oracle RAC on Oracle VM Template Creates VMs

Prepare Network, Storage, VM

Import Template

Deploy 2 RAC Cluster

Customize Template

5 Steps 3.75 Hours

Evaluator Group Lab Validation: “Oracle VM – Quantifying The Value of Application-Driven Virtualization”

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Install Oracle Linux & Packages for Oracle RAC

Network Configuration

Configure Linux Servers

Create Job Role

Configure RAC nodes

Install & configure ASMLib

Synchronize Cluster time

Install Storage

13 Configure Storage for RAC

Configure Storage

Steps

39.75 Configure RAC for Oracle DB

Install RAC

Configure DB

Hours

Oracle VM Templates Accelerate Application Deployment Deploy E-Business Suite 7x faster than VMware vSphere

Deploy Oracle RAC 10x faster than VMware vSphere

E-Business Suite 12.1.1 2-node Cluster Install Time

Oracle RAC 11g 2-node Cluster Install Time 39.75

vSphere 5

3.75

Oracle VM 0

10

15.25

vSphere 5

2.25

Oracle VM 20

30

40

50

0

Hours

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10

Hours

Evaluator Group Lab Validation: “Oracle VM – Quantifying The Value of Application-Driven Virtualization” 49

5

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15

20

Application Lifecycle Costs 40 hrs

40 hrs Is the new app compatible? I can’t afford the downtime

IT needs to roll out app ASAP. Too many dependencies, how do I ensure the proper application configuration

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Update/ Upgrade

40 hrs

Deploy

Develop

40 hrs

Test

I need to add new features to our product now. I need to make sure my environment is compatible

QA needs access to new storage, change database configuration…. I don’t have time to stage a cluster environment to test

On Performance….

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Oracle VM on Exalogic No Compromise

NO COMPROMISE

Performance Near Physical Oracle VM Performance on Exalogic compared to Exalogic on bare metal

100%

99%

ü  Bench marks of Oracle VM on Exalogic and WebLogic also shows superb performance. ü  Oracle VM is fully test for performance 52

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Exalogic Bare Metal

Exalogic Virtualized

Oracle VM BEST for Oracle Database Compared to leading virtualization solution " OVM is the better virtualization technology to run Oracle Databases

" OVM makes a better use of all available resources

" OVM is more scalable and stable for Oracle Databases

" OVM allows better consolidation of loads in a virtual environment

" OVM uses less CPU than non-Oracle virtualization technologies 53

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“Why Use OVM For Oracle Databases”





Independent test Conclusions:

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By: Francisco Munoz Alvarez Revera – Oracle Professional Services Manager

More Customer Benchmarks Oracle Database Virtualized with Oracle VM Virtual  DB  compared  to  Physical  DB  Load  test.   SwingBench  -­‐  100  user  test  

Virtual  DB  compared  to  Physical  DB  Load  test.   SwingBench  -­‐  50  user  test  

In Bench load test: The Virtual setup outperformed the Physical setup in every test.

In Bench load test: On average the Virtual setup outperformed the Physical setup.

“Oracle VM on Oracle Database 11g Real Application Clusters (RAC) Physical versus Virtual Database” by Anthony Russo, Director ICT, Open Universities, Australia

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Sales  Rep  Query  

Browse  Orders  

Process  Orders  

Physical  Speed   Order  Products  

Sales  Rep  Query  

Browse  Orders  

Process  Orders  

Order  Products  

Browse  Products  

Customer  Reg  

Physical  Speed  

Virtual  Speed  

Browse  Products  

Virtual  Speed  

Customer   RegistraKon  

25%   20%   15%   10%   5%   0%  

20%   15%   10%   5%   0%   -­‐5%   -­‐10%   -­‐15%   -­‐20%   -­‐25%  

On Certification…..

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Designed & Tested Together Oracle Develops & Uses The Stack Internally •  Internal Testing –  26,700,000 test and production hours per week –  22,700 Oracle x86 servers supporting 182,400 Oracle Virtual Machines –  Workloads: software/hardware development, corporate infrastructure

•  Test Environments –  Oracle x86 Server Hardware –  Oracle Storage –  Oracle Operating Systems (Oracle Solaris and Oracle Linux) –  Oracle VM –  Oracle Database –  Oracle Middleware –  Oracle Applications 56

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On Pricing……

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Lower Cost: Oracle VM vs. VMware vSphere 250 2-Socket Servers Oracle Virtualization

Management

Total Cost (First Year) Total Cost (3 Years)

VMware vSphere

Oracle VM (2-socket system, Premier Support, unlimited VMs) License - $0 Support - $599/server/year Oracle VM Manager and Oracle Enterprise Manager 12c Cloud Control (Basic) License - $0 Support - $0

VMware vSphere Enterprise Edition (per socket )

License: $0 Oracle VM (annual): $149,750

VMware License (perpetual): $1,437,500 + $4995 VMware Support (annual): $359,500 + 1249

$449,250

$2,524,742 (5.62X Oracle)

License /server = $2875 x 2 sockets = $5750/server Support (Production) - $719 x 2 = $1438/server/year VMware vCenter Server Standard License - $4995 Support - $1249 /year for Production SnS

What could you do with the $2,075,492 you save with Oracle VM? 58

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Lower Cost: Oracle VM vs. VMware vSphere 100 2-Socket Servers Oracle VM Virtualization

Management

Total Cost (First Year) Total Cost (3 Years)

59

VMware vSphere

Oracle VM (2-socket system, Premier Support, unlimited VMs): License - $0 Support - $599/server/year Oracle VM Manager and Oracle Enterprise Manager 12c Cloud Control (Basic): License - $0 Support - $0

VMware vSphere Enterprise Edition (per socket ):

License: $0 Oracle VM (annual): $59,900

VMware License (perpetual): $575,000 + $4995 VMware Support (annual): $143,800 + 1249

$179,700

$1,015,142 (5.65X Oracle)

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License /server = $2875 x 2 sockets = $5750/server Support (Production) - $719 x 2 = $1438/server/year VMware vCenter Server Standard: License - $4995 for the environment Support - $1249 /year for Production SnS

Overcoming Objections

Traps to Set

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Overcoming Objections (1 of 2) Traps Set by Competition

Answer

Oracle VM is not a serious Hypervisor. No partner Ecosystem support

FALSE – Oracle VM has a robust technology partner ecosystem from hardware certifications (Cisco, Dell, Fujitsu, HP, IBM…) to Storage (EMC, NetApp, Hitachi…) and industry solution integration such as FlexPod. Certification with large ISVs such as SAP. In addition, Oracle VM is also part of the ExaReady program and is certified my a vast network of Oracle partners who are certified ExaReady.

Oracle VM does not have serious Enterprise Management capability

On the contrary, VMware management capability stops at the VM layer, then continues to the cloud. VMware vCenter has little native knowledge about the underlying hardware. Oracle VM integration with Oracle Enterprise Manager Ops Center allows for management visibility from the physical server to patching of OS images to deployment and management of applications and cloud services. VMware vCenter is not capable of performing lifecycle management of key apps and the Oracle Database. VMware level of management depth will always be limited by what its partners allow in terms of interfaces.

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Overcoming Objections (2 of 2) Traps Set by Competition

Answer

Oracle VM does not have any public large deployment to point to as a serious Virtualization contender

There are thousands of Oracle VM VMs currently in use in production, driving the Oracle e-delivery portal for all Oracle Software downloads. This is a 24/7 operation. This is in addition to other Oracle customers who have had Oracle VM deployment in production for years, such as Lawrence Livermore lab, Verizon, Korea Telecom, Versace, Overstock, etc….

Oracle VM does not publish benchmarks because it does not have any

Oracle VM is always benchmark tested in every single release, starting with release 2.0 and the Tolly report, already published. In each release, we find that Oracle VM performance is within 5 percent or better of bare metal. Many of our customers have experienced much better performance numbers and we will let our customers publish their findings. We believe that the customers numbers are the independent voice of performance that matters.

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Traps to set for VMware Traps to set for VMware

Weakness

VMware Integrated Lifecycle Management inadequate

Little to no knowledge of physical environment. Starts at the VM, moves to the cloud. No awareness of Apps lifecycle updates/upgrades. Lacks depth of database and management capabilities as Oracle Enterprise Manager can only provide

Incomplete solution stack offering

VMware does not own the Database. VMware does not own the apps. VMware does not have an OS. They have to partner with hardware & ISVs. VCE partnership is in limbo. Cisco and EMC pushes out latest press release about VCE and no where is VMware mentioned.

VMware does not have Templates capabilities

VMware cannot bundle the right app & OS versions for deployment. It has to rely on ISVs such as Oracle or Microsoft other software vendor to make available interfaces that VMware can then use for creating deployment images. This is also why VMware boasts a large ISV ecosystem

VMware clone is NOT equivalent of Oracle VM Template

VMware does not have IP to the app or the OS. The VMware Clone is the best effort but this cannot be standardized due to the ‘rigid’ nature of the cloned images.

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Sales Tools What & Where

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Oracle VM Demos - New! Oracle VM 3.2.1 YouTube demo Wayne Lewis

http://www.youtube.com/watch?v=0tGjlztkR5c Oracle VM Command Line Tutorial Greg King

http://youtu.be/L9igXSIKoEo 65

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Oracle VM Demo “Lifecycle Management from Server Virtualization to Cloud”

http://bcove.me/8idtsu6i 66

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Oracle VM Hands-On Labs on OTN now available!

Christophe Pauliat

Olivier Canonge

Simon Coter

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Partner Momentum •  Oracle VM Certified by SAP –  Oracle VM 3.2 certified for SAP on Linux and Solaris

•  Oracle VM Sales Enablement for Cisco –  –  –  – 

Cisco Service Provider Sales team Cisco Public Sector Sales team Cisco UCS Sales Team Onyx – Cisco & Oracle Partner

•  Oracle VM & Oracle Linux on Flexpod announce April 08 at Collaborate 2013, Denver •  Oracle VM Sales Enablement for NetApp –  NetApp DB Experts sales team –  NetApp Partners technical experts (pending)

•  Joint sales effort in APAC & EMEA with Cisco & NetApp –  Joint regional lead gen events with Oracle APAC & NetApp APAC 68

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Customer Video – Overstock.com

Overstock.com Now Live on Oracle Media Network

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69

New Assets and Sales Support White Papers: –  Private Cloud Migration “What It Takes to Deploy and Manage a Private Cloud With Oracle VM” –  Oracle VM 3: Architecture and Technical Overview –  “Oracle VM Best Practices “Integrating Oracle VM into a Disaster Recovery Solution using SAN ”

•  Oracle VM Hands-on Labs •  DVD Kit – Oracle Linux Oracle VM DVDs •  Sales Kit updates (presentation what’s new in 3.2.1) •  Server Virtualization for Dummies eBook & booklet 70

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Oracle VM Hands On Labs Learn to deploy Oracle VM server Pool and deploy Oracle RAC Templates. Leverage for your demo environment

71

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Oracle VM Cost Calculator

Calculate Costs Against VMware

http://www.oracle.com/us/media/calculator/vm/index.html 72

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Server Virtualization for Dummies •  Virtualization for Dummies book – online and hard copy •  Banner Ad on Oracle VM home page

73

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Oracle VM eBook

November 2013 – coming soon! 74

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Oracle Virtualization •  Home Page oracle.com/virtualization •  Blog blogs.oracle.com/virtualization •  Download edelivery.oracle.com/oraclevm •  Oracle VM demos http://www.oracle.com/us/products/ demos/index.html

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Oracle VM Sales Kit Step 1 Enter URL: my.oracle.com

Step 2: Scroll down to: “Technology

Sales Kits”

Step 3: Click on “Technology” Select “Virtualization – Server” 76

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Step 4: Select what you need Latest external presentations Links to important Oracle sites Event Kits Product Marketing Info Campaigns Events Key content Training Whitepapers

Oracle VM Event Kit •  Where is it? –  https://marketingkits.oraclecorp.com/GMKP/ SalesProgram/KitDetail/index.htm? DocName=GMKP_031959

•  What’s in it? –  Event Brief –  Emails –  Bifold –  Postcard –  Presentations –  Banner & Easel –  Customer Seminar ERS page •  Keynote •  “Enabling Private Cloud with Oracle VM” •  “Ensuring Business Availability” •  “Simplify IT with Integrated Management” •  “Rapid Enterprise App. Deployment” 77

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New Oracle VM Ad •  Oracle VM deploys applications 7 – 10x faster than VMware banner on home page •  On Demand Webcast •  White paper Banner Ad •  Updated slogan on Calculator & Google search 78

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Oracle VM “The Sticky” Factor Growing the Oracle Footprint with Oracle VM

79

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Oracle VM – The “Sticky” Factor The technology ‘glue’ for IT business needs •  At the core of the customer’s infrastructure –  Integrated into nearly all layers of the “Red Stack” –  Oracle VM Templates (100+) for Oracle Database, Middleware and Applications

•  3600 single-console management with Oracle Enterprise Manager to control the customers IT processes •  Provide direct valuable cost and efficiency solution to key IT business needs –  Application Consolidation / Server Consolidation –  Private Cloud Deployment –  Datacenter Modernization –  Green IT 80

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Why Buy Oracle VM 2 x More Scalable

Zero License Cost

81

Up to 128 vCPUs and 1 terabyte of memory per VM compared to 64v CPU from VMware

CER T BY O IFIED R AC LE

•  Low Enterprise Support cost •  Oracle Enterprise Manager included no additional cost •  Maintain TCO

7-10 x Faster

Virtualize Applications such as Oracle RAC and Oracle EBusiness Suites 7-10x faster than VMware

Oracle Driven

Oracle’s daily operations run on Oracle VM and Oracle systems

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2x

Why Sell Oracle VM Land and Expand with Oracle VM

Own the customer’s infrastructure

Own the customer’s IT process

Own the Customer 82

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• Oracle VM is the foundation of the computing stack, harder to swap out • Oracle VM is integrated with Oracle Database, RAC business applications, easier to entrench. •  Focus beyond Linux & on App stack. Red Hat compatibility exposes risk to swap out

•  Enterprise Manager fully integrated for VM and apps lifecycle

management. Easy to entrench into customer’s IT process. •  Automation of Integrated Management delivers provable savings. For example, Oracle VM Templates & Application updates/upgrades •  Standardization of management

• Too costly to swap out infrastructure •  Enables selling deep and wide

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Linux and Oracle VM SPIF for License Sales •  What is it 100% SPIF credit on any new incremental LVGBU – Linux and/or Oracle VM Services •  How much 2.00% for Participant 0.5% first line Manager •  Who qualifies Asia Pacific (APAC), Europe, Middle East, and Africa (EMEA), Japan, Latin America Division (LAD), North America (NA), Communications Global Business Unit (CGBU) (License), Health Sciences Global Business Unit (HSGBU), Linux/Virtualization Global Business Unit (LVGBU) MySQL (License), National Security Group (NSG), Financial Services Global Business Unit (FSGBU), Primavera Global Business Unit (PGBU), Retail Global Business Unit (RGBU), Utilities Global Business Unit (UGBU)

•  For more information: General questions regarding this policy, Terms and Conditions, Eligibility, Compensation Plan Design: Global Incentive Compensation Website; Email Response: [email protected]

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Challenge: (1) Rapid sales and infrastructure growth (2) New website features for our customers (3) Keeping costs down to help keep prices low

Results: 100% system uptime ; 6x scalability over VMware 100% capacity for quarterly failover to Overstock DR site 15% reduction in existing virtualization budget ; Lower overall software licensing costs 10% Increase data center capacity for 2012 growth; 75% saving in capex

Nate Auwerda Director Website Operations, Overstock.com Corporation “If I had to operate without Oracle VM I would be spending up to 87 percent more on just the hardware and the Oracle Database licenses than what I'm spending with OVM. “

Loca.on:  Salt  Lake  City,  Utah,  USA     Industry:    World’s  #1  online  retailer  for  surplus  product  sales  &  liquidaKon.  First  $1.1   Billion  revenue  in  2011   Awards:  2011  Gomez  Best  of  Web  Winner;   Ranked  #4  in  ALL  retailers  for  customer  service  (NRF/Amex)   Oracle  products:  Oracle  VM,  Oracle  Linux,  Oracle  Database,  Oracle  RAC  

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Challenge: (1) Need for flexible infrastructure and automation of all deployment functions (2) Reduce operational expenses & TCO (3) Need vendor certification for HA using RA with 300+ database instances

Results: Oracle RAC provision time decreased to 2-3 hrs from 2-3 days Power consumption reduced to 40kW from 190kW Floor space consumption decreased to 4 racks from 35 racks Database restore time reduced to 30 minutes from 16+ hours With Oracle VM Database back up time reduced to 10 minutes from 14+hrs

Steve Bartholomew

Distinguished Member of Technical Staff, Verizon

Our goal was to virtualize everything regardless of size. By decoupling the hardware from the OS and applications we were able to address many of our issues. With Oracle VM, virtual servers can be allocated as soon as the project is approved.

Loca.on:  New  York  City,  New  York,  USA     Industry:  Verizon  is  a  global  leader  in  delivering  broadband,  video  and  other  wireless  and  wireline   communicaKons  services  with  operaKons  in  150  countries.  $111  billion  revenue  in  2011   Business  Focus:  Manages  all  ERP  environments  (Financials,  SCM,  HR)  for  all  Verizon  lines  of   business  (Verizon  Corporate,  Verizon  Wireless  and  Verizon  Telecom  &  Business).     Oracle  products:  Oracle  VM,  Oracle  Database,  Oracle  RAC,  Oracle  PeopleSod,  Oracle  Enterprise   Manager  

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Challenge: (1) Need to improve application deployment time, increase performance and save on IT costs Results: Deployed fully managed stack of enterprise applications in hours Reduced number of physical servers by 40 percent, rack space by 25 percent and power consumption by 45 percent. Reduce virtualization-related costs by 50 percent, while doubling the number of cores in production.

Gian Giacomo Ferraris, CEO of Versace "Our ultimate goal was to improve application deployment time, increase performance and save on IT costs,” said Gian Giacomo Ferraris, CEO of Versace. “The support that we have received from Oracle has helped us dramatically reduce licensing and management costs, while ensuring our architecture can scale to meet the changing dynamics of our growing business.”

Loca.on:  Milan,  Italy   Industry:  Consumer  Goods.  High  end  fashion  apparel  and  home  furnishings   Revenue:  €340  in  2011;  422  employees;  Operates  82  bouKques  globally     Business  Focus  with  Oracle  VM:  Manages  all  IT  environment  and  operaKons  from   headquarters.     Oracle  products:  Oracle  VM,  Oracle  Database,  Oracle  RAC,  Oracle  E-­‐Business  Suite,   Oracle  Enterprise  Manager,  Oracle  Hyperion  soluKons,  Oracle  Business  Intelligence   and  BI  Publisher   86

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Challenge: Need Fast & Reliable data access for large spatial analysis; Need same performance in Virtual Servers as in Physical Servers

Results: 700 VMs; Quicker and more reliable data access; Higher availability and quicker recovery from downtime. Improved utilization. All with existing SPARC and x86 servers

Tim Frazier Associate project manager of NIF at LLNL in Livermore, California Virtualization has reduced risk. It has also normalized a heterogeneous computing infrastructure and given us a better disaster recovery story. This translates directly to greater availability of our infrastructure.”

Loca.on:  Livermore,  California     Industry:  Government  research     Employees:  6,800     Oracle  products:  Oracle  VM,  Oracle  WebLogic  Server,  Oracle   Linux,  Oracle  Database    

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Challenge: 24/7 access to data for universities & scientists in 130+ computer centers in 34 countries; maintain high performance in multi-application server application instances running on the same server

Results: Using Oracle VM to reach 5% performance improvement goal; Rapid deployment of production databases and application servers using Oracle VM fast search and memory ballooning

Carlos Garcia Fernandez Computer Scientist, CERN "We chose Oracle WebLogic Server 11g and Oracle VM because they enable us to make better use of our physical and virtual resources, covering all the needs of our applications with better efficiency, less risk and an improved quality of service. Oracle WebLogic Server easily integrates with the other Oracle products we have at CERN and provides a consistent and stable platform for deploying numerous applications in a large scale environment.”

Loca.on:  Switzerland     Opera.on:  Operates  the  Large  Hadron  Collider  (LHC)   Employees:  3,145  employees,  10,000  visiKng  scienKsts   Oracle  products:  Oracle  VM,  Oracle  WebLogic  Suite,  Oracle  Weblogic   Server  11g  Oracle  Linux,  Oracle  Database    

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Stay Connected with Oracle Virtualization Join our communities, visit websites for more information

@ORCL_Virtualization

YouTube.com/ Blogs.oracle.com/ Oracle VM Group Facebook.com/ OracleVirtualization virtualization OracleVirtualization

Download: edelivery.oracle.com/oraclevm Visit us: oracle.com/virtualization Training: education.oracle.com/virtualization 89

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Q&A

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91

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Easy Integration: Oracle Enterprise Manager Full management functionality •  Everything you can do from Oracle VM Manager •  Integrated life-cycle management

Lifecycle Management Test Provision

Easy integration Configure

Oracle Enterprise Manager 12c

Deploy

Change & Patch

•  New- or existing Oracle VM Manager instance •  Just point Enterprise Manager instance to Oracle VM Manager instance •  No migration or re-discovery required •  No new EM agent deployments required

Monitor

Easy to use, flexible access •  Access from EM GUI or Manager GUI or both •  Use one GUI if the other is off-line •  EM GUI for application admins, Oracle VM Manager GUI for virtualization admins

Oracle VM Servers

Application Driven Full Stack Management 92

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Why Red Stack is unique End-to-End Virtualization and Integrated Lifecycle Management Oracle Enterprise Manager

•  Oracle owns the entire stack. •  Oracle can ship the entire stack. •  No Competitor can come close to depth and breath of integration

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