Larry Salmi is a results-driven professional with more than 20 years of experience driving revenue and maximizing profit...
LARRY A. SALMI Phone: 626-390-8968 Email:
[email protected]
Glendora, CA 91740
SUMMARY Results-driven professional with more than 20 years of experience driving revenue and maximizing profitability. Demonstrated success leading and developing teams capable of achieving goals and objectives set before them. Proven ability to manage multiple tasks simultaneously, prioritizing each for maximum effectiveness and efficiency. Thrive at creating effective management strategies and cultivating valuable staff relationships. Driven by new challenges and the desire to excel.
AREAS OF STRENGTH Sales & Marketing Strategic Planning/Analysis Industry Networking
New Business Development Relationship Building Team Leadership/Development
Customer Service Vendor Management Creative Problem Solving
PROFESSIONAL EXPERIENCE O&J MANAGEMENT, ALTADENA /PASADENA, CA 2012 – 2014 GENERAL MANAGER/OPERATIONS MANAGER Oversaw day-to-day operations including scheduling, hiring, and training new employees, as well as providing performance feedback to promote professional growth and development. Cultivated excellent relationships with vendors and clients, and skillfully negotiated with service providers resulting in reduced costs and high levels of satisfaction. Developed and implemented an innovative web-based marketing strategy, including building a database with more than 10,000 contacts. Key Contributions: Reduced payroll expenses by 10% within 12 months by analyzing work schedules and strategically restructuring. Maximized profits by implementing process improvements including collaborating with county officials to implement a turf reduction program resulting in a 20% decrease in water usage. DC GOLF, PASADENA, CA 1996 – 2012 HEAD GOLF PROFESSIONAL Drove revenue by maintaining and balancing physical inventory levels for two company operated golf shops with a $200,000 merchandise sales budget. Supervised, trained, and hired a team of 30 employees, continually ensuring compliance with established company policies and procedures. Key Contributions: Grew program enrollment by utilizing effective sales and marketing strategies, resulting in 200% enrollment increase in the Junior Program and 100% increase in individual and group programs. Previous positions include Market Development Sales Manager at AC Delco in La Mirada, CA.
EDUCATION & TRAINING California Polytechnic State University, San Luis Obispo, California B.S. in Business Administration
PROFESSIONAL AFFILIATIONS The Professional Golfers’ Association of America, Member
