Online Display Advertising Report 2016 Greece

Greece 2016 Online Display Advertising Report 2016 Greece

3/24/2017 3:54 PM

D:\IAB Google Drive\IAB HELLAS\!RESEARCH\!ADEX\!ADEX REPORT\!2016\ADEX 2016\!ADEX DISPLAY 2016 IAB HELLAS 23.03.2017.ppt

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ADEX Hellas 2016 Objectives & Methodology ✓

ADEX Hellas is a standard research project, aim to produce estimation of the Greek online display advertising market.

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That research analyze data on an industry- and on a quarter- basis.

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All data are collected by IAB Hellas.

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The ADEX Hellas survey accept the pan-European standards and collect data from publishers, sales houses and advertising networks.

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The ADEX Hellas 2016, includes advertising revenues submitted by 22 respondents vs 21 respondents in the ADEX Hellas 2015.

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Publishers and networks listed 133 web sites instead of 126 during 2016. That sites targeted mainly the Greek population.

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Data are reported in nominal (rate card) prices, excluding discounts and agency commissions.

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The survey reports online display advertising only.

Notes : only 1 publisher (instead of 2 during Q1-Q2 2016 period), provided data for the total market only and not for the sectors segmentation.

3/24/2017 4:41 PM

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Greece 2016

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2015

2016

24MEDIA

24MEDIA

ADWEB NETWORK

ADWEB NETWORK

ALPHA TV

ALPHA TV

ANTENNA

ANTENNA

ATTICA MEDIA

ATTICA MEDIA

CAPITAL.GR

CAPITAL.GR

ATHINORAMA DESMI EKDOTIKI

ATHINORAMA DESMI EKDOTIKI

DOL DIGITAL

DOL DIGITAL

DPG

DPG

ADEX Hellas 2016 Participants Publishers & Networks

FORTHNET (like to like) FREENET (SOFOKLEOUSIN.GR)

FREENET (SOFOKLEOUSIN.GR)

KATHIMERINI

KATHIMERINI

LIQUID MEDIA (new)

LIQUID MEDIA

MEDIA2DAY

MEDIA2DAY

MEGA TV

MEGA TV

PRIME MEDIA (NEWSBEAST)

PRIME MEDIA (NEWSBEAST)

PEGASUS INTERACTIVE

PEGASUS INTERACTIVE

PHAISTOS NET (PATHFINDER)

PHAISTOS NET (PATHFINDER)

THINK DIGITAL NETWORK

THINK DIGITAL NETWORK TVXS TNC DIGITAL MEDIA GROUP L2L

YAHOO! 12/7/2016 5:45 PM

YAHOO! (total only) D:\IAB Google Drive\IAB HELLAS\!RESEARCH\!ADEX\!ADEX REPORT\!2016\ADEX 2016\!ADEX DISPLAY 2016 IAB HELLAS 23.03.2017.ppt

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PUBLISHER /NETWORK 2016

PUBLISHER /NETWORK 2016

1 24MEDIA

Sport24.gr

31 ADWEB

manslife.gr

2 24MEDIA

Contra.gr

32 ADWEB

marymary.gr

3 24MEDIA

News247.gr

33 ADWEB

neolaia.gr

4 24MEDIA

Huffpost

34 ADWEB

paso.gr

5 24MEDIA

oneman.gr

35 ADWEB

ploigos.gr

6 24MEDIA

ladylike.gr

36 ADWEB

popaganda.gr

7 24MEDIA

redplanet.gr

37 ADWEB

rocking.gr

8 24MEDIA

prasinanea.gr

9 24MEDIA

olapaok.gr

38 ADWEB

sintagespareas.gr

39 ADWEB

spitogatos.gr

40 ADWEB

spotify.gr

41 ADWEB

stardoll.gr

42 ADWEB

techfrog.gr

43 ADWEB

tribune.gr

44 ALPHA TV

alphatv.gr

45 ANTENNA

antenna.gr

46 ANTENNA

netwix.gr

47 DESMI EKDOTIKI

athinorama.gr

48 ATTICA

10 24MEDIA

dailymotion.gr

11 24MEDIA

nba.gr

12 24MEDIA

euroleague.gr

13 24MEDIA

deltiokairou.gr

14 24MEDIA

sport24.gr

15 24MEDIA

techgear.gr

16 ADWEB

andro.gr

17 ADWEB

arionradio.gr

18 ADWEB

athensparty.gr

19 ADWEB

athenstimeout.gr

20 ADWEB

boro.gr

21 ADWEB

caruzo.gr

22 ADWEB

cookbox.gr

23 ADWEB

cosmopoliti.gr

24 ADWEB

dietup.gr

25 ADWEB

ADEX Hellas 2016

PUBLISHERS/NETWORKS 22 SITES 133 PUBLISHER /NETWORK 2016 61 DPG DIGITAL

onmed.gr

62 DPG DIGITAL

queen.gr

63 DPG DIGITAL

onsports.gr

64 DPG DIGITAL

cnn

65 DPG DIGITAL

gossip-tv.gr

66 DPG DIGITAL

mothersblog.gr

67 DPG DIGITAL

culturenow.gr

68 DPG DIGITAL

leoforos.gr

missbloom.gr

69 DPG DIGITAL

astrology.gr

49 ATTICA

shape.gr

70 FORTHNET MEDIA

novasports.gr

50 ATTICA

yuppi.gr

71 KATHIMERINI

kathimerini.gr

51 ATTICA

askmen.gr

52 ATTICA

madamefigaro.gr

72 KATHIMERINI

ekathimerini.com

53 CAPITAL

capital.gr

73 KATHIMERINI

gastronomos.gr

54 DOL

in.gr

74 KATHIMERINI

oinoxoos.net

dikaiologitika.gr

55 DOL

marieclaire.gr

75 KATHIMERINI

mustonline.gr. gazzetta.gr

e-daily.gr

nea.gr

76 LIQUID

26 ADWEB

56 DOL

tovima.gr

koolnews

e-radio.gr

57 DOL

77 LIQUID

27 ADWEB

78 LIQUID

toratora

28 ADWEB

games.gr

58 DOL

cosmopolitan.gr

79 LIQUID

insider.gr

29 ADWEB

klik.gr

59 DOL

imommy.gr

80 LIQUID

jenny.gr

30 ADWEB

liberal.gr

60 DPG DIGITAL

newsbomb.gr

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PUBLISHER /NETWORK 2016

PUBLISHER /NETWORK 2016

81 LIQUID

spirossoulis.gr

82 LIQUID

metereologos.gr

111 THE THINK DIGITAL

Yiannislucacos

83 LIQUID

getgreekmusic.gr

84 LIQUID

akispetretzikis.gr

112 THE THINK DIGITAL

Familylife

85 MEDIA2DAY

euro2day.gr

113 THE THINK DIGITAL

Greekcook

86 MEDIA2DAY

in2life.gr

114 THE THINK DIGITAL

Infokids

87 MEDIA2DAY

iatronet.gr

88 MEDIA2DAY

mama365.gr

115 THE THINK DIGITAL

Lovebaby

89 MEGA

megatv.com

116 THE THINK DIGITAL

Lovecooking

90 PHAISTOS

pathfinder.gr

91 PHAISTOS

bestprice.gr

117 THE THINK DIGITAL

Mamamkid

92 PIGASOS

ethnos.gr

118 THE THINK DIGITAL

Savoirville

93 PIGASOS

imerisia.gr

94 PIGASOS

life.gr

119 THE THINK DIGITAL

Couponcity

95 PIGASOS

sentragoal.gr

120 THE THINK DIGITAL

Happyparenting

96 PIGASOS

womenonly.gr

97 PIGASOS

caranddriver.gr

121 THE THINK DIGITAL

Taxheaven

98 PIGASOS

elle.gr

122 THE THINK DIGITAL

Zoo

99 PRIME

newsbeast.gr

123 THE THINK DIGITAL

Tripsadvisor

100 PRIME

news.gr

101 PRIME

sidagi.gr

124 THE THINK DIGITAL

Adara

102 NICKELODEON

nickelodeon.gr

125 TNC DGITAL MEDIA

newpost.gr

103 RISE

rise.gr

126 TNC DGITAL MEDIA

provocateur.gr

104 THE THINK DIGITAL

MSN

127 TNC DGITAL MEDIA

sportdog.gr

105 THE THINK DIGITAL

Skype

128 TNC DGITAL MEDIA

healthmag.gr

106 THE THINK DIGITAL

Outlook

129 TVXS

tvxs.gr

107 THE THINK DIGITAL

Kairos

130 FREENET

sofokleousin.gr

108 THE THINK DIGITAL

Meteo

131 FREENET

medsin.gr

109 THE THINK DIGITAL

Travelstories

132 FREENET

techin.gr

110 THE THINK DIGITAL

Travelplanet25

133 YAHOO

yahoo

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ADEX Hellas 2016 PUBLISHERS /NETWORKS 23 SITES 133

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Greece 2016

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ADEX Hellas Q1 timeline

+13,2% 2016 vs 2015

* mio Euros 3/24/2017 4:42 PM

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ADEX Hellas Q2 timeline

+17,2% 2016 vs 2015

*in mio Euros 3/24/2017 4:01 PM

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Greece 2016

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ADEX Hellas 2016 H1 timeline (Q1 + Q2)

+15,7% 2016 vs 2015

*in mio Euros 3/24/2017 4:01 PM

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Greece 2016

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ADEX Hellas Q3 timeline 22 publishers & networks, 133 sites , advertising spending *in mio Euros

+21% 2016 vs 2015

+38,7% 2016 vs 2015

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Full Year timeline ADEX Hellas 2016 22 publishers & networks, 133 sites , advertising spending (2016 vs 2015 +12,7%) 21 media reported ADEX in 2015,

*in mio Euros 3/24/2017

D:\IAB Google Drive\IAB HELLAS\!RESEARCH\!ADEX\!ADEX REPORT\!2016\ADEX 2016\!ADEX DISPLAY 2016 IAB HELLAS 23.03.2017.ppt

- 12,95%

10

Greece 2016

ADEX Hellas Sector analysis 2016 Q1 Sector Financial Services Telecommunications FMCG / Food FMCG / Alc. Bev. FMCG / Non-alc. Bev. FMCG / Housecleaning Prod. FMCG / Toiletries & OTCs Retail Media Entertainment & Leisure Auto/Moto Tech / Software / Consumer Electronics White Appliances Furnishings & Decoration Travel, Tourism & Transport Political or other Advertising Utilities Education Manufacturing & Construction Business Services Job Market Real Estate TOTAL 3/24/2017 4:02 PM

Q1/2016 2.644.035 1.632.557 624.132 392.918 302.811 146.801 682.265 2.092.112 1.078.788 745.990 139.711 86.755 121.601 597.239 514.715 281.252 259.668

% 20,6% 12,7% 4,9% 3,1% 2,4% 1,1% 5,3% 16,3% 8,4% 5,8% 1,1% 0,7% 0,9% 4,7% 4,0% 2,2% 2,0%

296.069 163.848 1.400

2,3% 1,3% 0,0%

281.252

163.848 1.400 296.069 23.000 259.668

Financial Services Telecommunications

514.715

121.601 86.755 139.711

FMCG / Food FMCG / Alc. Bev.

2.644.035

FMCG / Non-alc. Bev.

597.239

FMCG / Housecleaning Prod. FMCG / Toiletries & OTCs Retail Media Entertainment & Leisure

745.990

Auto/Moto

1.632.557 1.078.788

Tech / Software / Consumer Electronics

White Appliances Furnishings & Decoration Travel, Tourism & Transport

624.132

Political or other Advertising Utilities Education

2.092.112

682.265

392.918 302.811 146.801

23.000 0,2% 12.827.667 100,0% D:\IAB Google Drive\IAB HELLAS\!RESEARCH\!ADEX\!ADEX REPORT\!2016\ADEX 2016\!ADEX DISPLAY 2016 IAB HELLAS 23.03.2017.ppt

Manufacturing & Construction Business Services Job Market Real Estate

Greece 2016

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ADEX Hellas Sector analysis 2016 Q2 Sector Financial Services Telecommunications FMCG / Food FMCG / Alc. Bev. FMCG / Non-alc. Bev. FMCG / Housecleaning Prod. FMCG / Toiletries & OTCs Retail Media Entertainment & Leisure Auto/Moto Tech / Software / Consumer Electronics White Appliances Furnishings & Decoration Travel, Tourism & Transport Political or other Advertising Utilities Education Manufacturing & Construction Business Services Job Market Real Estate TOTAL 3/24/2017 4:02 PM

Q2/2016 4.008.256 2.201.778 1.754.659 776.469 420.901 213.475 1.998.009 3.237.015 1.684.074 1.061.029 564.762 166.924 245.485 923.022 616.076 539.677 248.903

% 18,9% 10,4% 8,3% 3,7% 2,0% 1,0% 9,4% 15,3% 7,9% 5,0% 2,7% 0,8% 1,2% 4,3% 2,9% 2,5% 1,2%

353.400 164.041 12.800

1,7% 0,8% 0,1%

32.000 21.222.755

0,2% 100,0%

248.903 539.677

164.041 353.400

12.800 32.000

Financial Services Telecommunications

616.076

FMCG / Food FMCG / Alc. Bev.

245.485 166.924

FMCG / Non-alc. Bev.

4.008.256

923.022

FMCG / Housecleaning Prod.

564.762

FMCG / Toiletries & OTCs Retail

Media Entertainment & Leisure

1.061.029 2.201.778

Auto/Moto Tech / Software / Consumer Electronics

1.684.074

White Appliances Furnishings & Decoration

1.754.659

Travel, Tourism & Transport Political or other Advertising

3.237.015

Utilities Education

1.998.009

776.469 420.901 213.475

D:\IAB Google Drive\IAB HELLAS\!RESEARCH\!ADEX\!ADEX REPORT\!2016\ADEX 2016\!ADEX DISPLAY 2016 IAB HELLAS 23.03.2017.ppt

Manufacturing & Construction Business Services Job Market Real Estate

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ADEX Hellas Sector analysis 2016 Q3

Financial Services Telecommunications

Sector Financial Services Telecommunications FMCG / Food FMCG / Alc. Bev. FMCG / Non-alc. Bev. FMCG / Housecleaning Prod. FMCG / Toiletries & OTCs Retail Media Entertainment & Leisure Auto/Moto Tech / Software / Consumer Electronics White Appliances Furnishings & Decoration Travel, Tourism & Transport Political or other Advertising Utilities Education Manufacturing & Construction Business Services Job Market Real Estate TOTAL 3/24/2017 4:43 PM

Q3 2016 3.834.227 2.286.398 811.136 431.468 431.451 322.949 1.520.744 1.986.640 1.637.854 751.698 316.801 176.626 160.186 670.307 575.390 384.789 1.435.931

20,6% 12,3% 4,4% 2,3% 2,3% 1,7% 8,2% 10,7% 8,8% 4,0% 1,7% 1,0% 0,9% 3,6% 3,1% 2,1% 7,7%

324.286 194.750 241.090

1,7% 1,0% 1,3%

324.286

%

75.100 0,4% 18.569.820 100,0%

194.750

241.090

FMCG / Food 75.100

FMCG / Alc. Bev. FMCG / Non-alc. Bev.

384.789

FMCG / Housecleaning Prod.

1.435.931 3.834.227

575.390

FMCG / Toiletries & OTCs Retail

Media Entertainment & Leisure

160.186 670.307 176.626

Auto/Moto

316.801 751.698

2.286.398

Tech / Software / Consumer Electronics White Appliances Furnishings & Decoration

Travel, Tourism & Transport

1.637.854

811.136

Political or other Advertising Utilities Education

1.986.640 1.520.744

431.468 431.451 322.949

Manufacturing & Construction

Business Services Job Market Real Estate

D:\IAB Google Drive\IAB HELLAS\!RESEARCH\!ADEX\!ADEX REPORT\!2016\ADEX 2016\!ADEX DISPLAY 2016 IAB HELLAS 23.03.2017.ppt Greece 2016 * + 450.000€ no sector analysis 13

ADEX Hellas Sector analysis 2016 Sector Financial Services Telecommunications FMCG / Food FMCG / Alc. Bev. FMCG / Non-alc. Bev. FMCG / Housecleaning Prod. FMCG / Toiletries & OTCs Retail Media Entertainment & Leisure Auto/Moto Tech / Software / Consumer Electronics White Appliances Furnishings & Decoration Travel, Tourism & Transport Political or other Advertising

Q1/2016 2.644.035 1.632.557 624.132 392.918 302.811 146.801 682.265 2.092.112 1.078.788 745.990 139.711 86.755 121.601 597.239 514.715

% 20,6% 12,7% 4,9% 3,1% 2,4% 1,1% 5,3% 16,3% 8,4% 5,8% 1,1% 0,7% 0,9% 4,7% 4,0%

Q2/2016 4.008.256 2.201.778 1.754.659 776.469 420.901 213.475 1.998.009 3.237.015 1.684.074 1.061.029 564.762 166.924 245.485 923.022 616.076

% 18,9% 10,4% 8,3% 3,7% 2,0% 1,0% 9,4% 15,3% 7,9% 5,0% 2,7% 0,8% 1,2% 4,3% 2,9%

Q3 2016 3.834.227 2.286.398 811.136 431.468 431.451 322.949 1.520.744 1.986.640 1.637.854 751.698 316.801 176.626 160.186 670.307 575.390

Utilities Education

281.252 259.668

2,2% 2,0%

539.677 248.903

2,5% 1,2%

Manufacturing & Construction Business Services Job Market

296.069 163.848 1.400

2,3% 1,3% 0,0%

353.400 164.041 12.800

23.000

0,2%

32.000

Real Estate TOTAL

20,6% 12,3% 4,4% 2,3% 2,3% 1,7% 8,2% 10,7% 8,8% 4,0% 1,7% 1,0% 0,9% 3,6% 3,1%

Q4 2016 4.752.660 3.388.397 1.680.916 735.527 477.924 224.060 2.155.264 3.309.337 2.209.098 1.554.834 297.730 529.671 168.192 797.160 471.002

20,5% 14,6% 7,2% 3,2% 2,1% 1,0% 9,3% 14,3% 9,5% 6,7% 1,3% 2,3% 0,7% 3,4% 2,0%

2016 15.239.178 9.509.130 4.870.844 2.336.381 1.633.087 907.285 6.356.282 10.625.103 6.609.814 4.113.550 1.319.003 959.976 695.464 2.987.729 2.177.183

19,7% 12,3% 6,3% 3,0% 2,1% 1,2% 8,2% 13,7% 8,6% 5,3% 1,7% 1,2% 0,9% 3,9% 2,8%

384.789 1.435.931

2,1% 7,7%

725.295 218.768

3,1% 0,9%

1.931.013 2.163.270

2,5% 2,8%

1,7% 0,8% 0,1%

324.286 194.750 241.090

1,7% 1,0% 1,3%

464.033 339.794 86.889

2,0% 1,5% 0,4%

1.437.788 862.433 342.179

1,9% 1,1% 0,4%

0,2%

75.100

0,4%

71.260

0,3%

201.360

0,3%

%

%

%

12.827.667 100,0% 21.222.755 100,0% 18.569.820 100,0% 23.214.812 100,0% 77.278.054 100,0%

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Greece 2016

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