Terry Carter is a results-oriented, goal-driven, enthusiastic sales professional with several years of successful busine...
Terry A. Carter Chicago, Illinois 60608
[email protected]
(708) 724-5226
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CareerFocus To contribute strong business-to-business sales background with a growth oriented company where advancement and earnings are based on performance and achievement
Professional Profile Results-oriented, goal-driven, enthusiastic sales professional with several years of successful business-to-business sales experience in radio, television, online, out-door media and digital advertising sales Focused, discipline, proven sales performer with solution-based and consultative selling skills. Energetic, self-starter, hard working and extroverted individual with ability to persuade, close and thrive independently and collaborative within a work environment. Communicator with proven ability to understand and convey complex research data, ability to build and maintain strong relationships through excellent interpersonal communication skills. Strong work ethics, persistent, self-motivated, detailed-oriented and flexible individual who proactively seeks information to increase effectiveness and value for clients.
Professional Experience Account Executive, Clear Channel Radio, WDAS AM/FM, Power99-FM: Philadelphia, PA. 1/2012-6/2013 Responsible for generating revenue for (3) General Market and (3) Urban radio stations Created and customized successful integrated marketing solutions for local businesses and advertising agencies in accordance with Clear Channel’s sales practice, strategies and policies Developed new and increased existing business by deploying clients products and services across radio, online, digital, social and mobile outlets Increased clients exposure, visibility and revenue goals by building strategic, creative, measurable and cost effective marketing campaigns Conducted client needs analysis in a consultative style with prospects and existing clients, while utilizing market research, knowledge of client’s industry, competition and economics trends Created client focused presentations that were both creative and strategic Aggressive prospecting, cold calling and networking Fostered and maintained strong working relationships with clients to ensure an effective creation and implementation of campaigns Provided management with weekly and quarterly reports for projection and tracking actual performance against forecast plans
Accomplishments 2012-Achieved Q3 by 104% Rank Top (5) out of (30) AE 2013-Achieved Q1 by 110%
Regional-Local Account Executive, Urban Broadcast Radio: Meridian, MS. 7/ 2009 – 9/2011 Cluster sold for five radio stations with various formats Responsible for increasing the company’s gross revenue by developing new business and growing existing accounts with local and regional clients Sold on-air and online marketing plans, sponsorships, created client-focused events and event sponsorships Cultivated strong business relationships with media buyers and advertising agencies, while providing legendary customer service Created informative, effective presentations and proposals based on client’s objectives while utilizing in-depth consumer behavior demographics, industry research, and market trends to close business Provided on-going internal reporting and analysis for accurate revenue forecasting for management Identified new prospects via cold calling, monitoring radio and television stations, referrals, trade publications, internet, websites and networking
Accomplishments 2011-Achieved Q1 budget by 102% & Q2 budget by 108% 2011-Assigned new responsibilities for regional sales based on performance 2010-Developed over (30) new accounts, increased revenue by 100% 2010-Ranked #1 based on new business development and annual sales Successfully completed RAB (6) weeks sales training program
Account Executive, ViamediaTV: Chicago, IL. 4/2008-6/2009 Responsible for selling (90) plus cable television networks on-air, online and sports sponsorships Developed strategic business relationships by identifying new business opportunities with direct clients, on-line advertisers and advertising agencies Presented successful strategic multi-media marketing solutions based on clients objectives, and ViamediaTV’s platforms for both prospects and existing clients Developed and executed sales plans to accomplish quarterly and annual goals
Accomplishments 2008- Achieved annual revenue goal 109% 2008-2009-Consistently recognized for developing new business
Terry A. Carter Chicago, Illinois 60608
[email protected]
(708) 724-5226
____________________________________________________________________________________
Account Executive, CLTV-Chicagoland News: Chicago, IL. 10/2002-8/2006 Developed and managed new and existing accounts to consistently meet and exceed budgets Executed television and internet advertising plans, sponsorships and promotions Identified client needs, utilized demographic and market analysis, knowledge of client’s business and competition to present solution-based advertising plans for new and existing clients Managed sales pipeline to maximize revenue and provided accurate sales forecast for management Collaborate with sales team to recommend creative ideas that improved the company’s competitive position and increase client’s visibility in the market
Accomplishments 2006-Achieved Q1 budget 120% 2005-Developed new business by 35%, Achieved Q1 budget 110% 2004-July’s Employee of the Month 2004-Achieved Q1 & Q4 budgets 2003-Achieved annual budget 119%
National Account Executive, CBS/Westwood One: Chicago, IL. 5/2000-10/2002 Developed new advertising revenue and managed existing accounts in excess of $7.9 million budget from national radio programming, networks, sports, music formats, news, features and talk radio Sold (150) products and programs: CBS, CNN, Dan Rather, Martha Stewart, Imus In The Morning, Charles Osgood, NFL & Notre Dame Football, NCAA Basketball, Larry King, U.S. Golf Open Utilized research data, analysis of consumers behavior pertaining to specific products and services, ratings and buying trends to effectively build clientfocused presentations and marketing campaigns Negotiated with C-level executives and media buyers for annual contracts Maintained key relationships with clients by proactively seeking and providing pertinent information regarding their industry and competition Clients included: Allegra, Sears, Pillsbury, Service Master, Allstate, Discovery Financial, Morgan Stanley Dean Witter, U.S. Army, Northwestern Mutual, Sara Lee and Budget-Rent-A-Car
Accomplishments 2001-Develop new business $725,000 Allegra-$450,000 Budget-Rent-A-Car-$100,000 Pillsbury-$175,000
Account Executive, CLEAR CHANNEL RADIO-WGCI AM/FM Radio: Chicago, IL. 9/1996-5/2000 Responsible for radio and online advertising sales, new business development, account growth, event sponsorships, client-focused promotions, live remotes and non-traditional revenue opportunities Identified new prospect, presented marketing concepts and ideas to prospective clients Conducted needs analysis, educated clients on the value and benefits of radio advertising Responsible for event sponsorships, including logistics, promotions and development of event timeline Created customized advertising plans for current and prospective clients Developed and maintained key relationships, while maintaining high client retention
Accomplishments 2000- Q1 Winner of FM/AM 100% Club for achieving combined sales and NTR budget by 330% 1999-Generated over $500K in new business development from local businesses 1999-Developed and executed NTR program for WGCI’s first “We Play the Hits CD Sampler. CD Sampler sold exclusively at (32) Target Music Stores 1998-Q4 Pinnacle FM/AM 100% Club winner for achieving the highest sales percentage of 203% out of approximately (60) account executives within the FM/AM Chancellor Cluster Group 1998-Winner of FM/AM 100% Club for exceeded annual sales budget 110% 1997-Rookie of The Year for “Beating The Streets”
Education & Professional Training Bachelor of Science Degree in Finance - Jackson State University Dale Carnegie’s Sales Training Program (Selling Process, Winning Strategies, Building Relationships) Media Audit, Nielsen, Strata, Arbitron, Radio Advertising Bureau and Scarborough
Professional Affiliations & Activities Broadcast Advertising Club, Toastmaster International, Completed (3) Chicago Marathons; currently training for 2014 Committee member of 2011 Philadelphia’s Mississippi National Civil Rights Convention; secured sponsorships from local and national businesses to finance the event
