Nutriasia Final Presentation

T

C Prepared by :

Melody A. Alterado

Company Overview

Nutriasia is the Philippine's foremost producer, producer, marketer marketer and distributor of quality sauces and condiments. As the leading player in the local sauces and condiments condiments market, market, NutriAsia are known for producing iconic Filipino brands that continue to be part of every Filipino home. Who doesn't know about UFC, Papa, Jufran, Jufran, & Mafran Mafran - our ubiquitous condiments among banana catsup lovers? Assimilated and adopted into Filipino culture, our banana catsup brands have delighted genera generations tions of Filipinos. They are being used as condiments on just about any dish - fried, roasted and grilled poultry and meats. What's more, they are even used as a vital and distinct ingredient in our sweet-and-spicy sweet-and-spicy Pinoy spaghetti. Mang Tomas is certainly another product that creates a true Filipino special delicacy.. Many fiestas and gatherings have become special with all-time delicacy favorite favorit e dishes like like delicious lechonpaksiw lechonpaksiw and crispy lechonkawali lechonkawali that are accompanied by the sweet and distinct flavor flavor of Mang Tomas all-around sarsa. Truly, Truly, this dipping dipp ing sauce is already part and parcel of the Filipino home.

Company Overview

Nutriasia is the Philippine's foremost producer, producer, marketer marketer and distributor of quality sauces and condiments. As the leading player in the local sauces and condiments condiments market, market, NutriAsia are known for producing iconic Filipino brands that continue to be part of every Filipino home. Who doesn't know about UFC, Papa, Jufran, Jufran, & Mafran Mafran - our ubiquitous condiments among banana catsup lovers? Assimilated and adopted into Filipino culture, our banana catsup brands have delighted genera generations tions of Filipinos. They are being used as condiments on just about any dish - fried, roasted and grilled poultry and meats. What's more, they are even used as a vital and distinct ingredient in our sweet-and-spicy sweet-and-spicy Pinoy spaghetti. Mang Tomas is certainly another product that creates a true Filipino special delicacy.. Many fiestas and gatherings have become special with all-time delicacy favorite favorit e dishes like like delicious lechonpaksiw lechonpaksiw and crispy lechonkawali lechonkawali that are accompanied by the sweet and distinct flavor flavor of Mang Tomas all-around sarsa. Truly, Truly, this dipping dipp ing sauce is already part and parcel of the Filipino home.

Likewise, as a big player in the liquid li quid condiments category, DatuPuti brand guarantees only the best quality quali ty.. Extremely delicious and delectable delect able Sinigang Sinigang and Adobo dishes were made with the "Mukhasim" sourness sourness of DatuPuti Vinegar and the the aromatic taste taste of DatuPut Dat uPutii Soy Sauce. Certainly, NuTriAsia are not just about producing the best sauces and catsup that have have put Pinoy cuisine on top of the charts. In line with their mission to enable great meals that would make ma ke people happy, NutriAsia NutriA sia are also about about building building a future future for their their employees, employees, business partners, and customers customers - based on innovation, creativity creativity,, care, honesty, transparency and most of all, hard work and excellence. In NutriAsia, they take great pride in building true Filipino brands that enrich every meal experience.

Company Logo NutriAsia is the country’s foremost producer and distributor of quality sauces and condimen condiments. ts. The compan company y needed to establish corporate brand recognition on top of their well-known products such as Mang Tomas All-Around Sarsa, DatuPuti Soy Sauce and Vinegar Vinegar,, and UFC Banana Catsup. An initial brand restyling and clean-up of the icon and typography was done. From there, an extensive brand manual was created to streamline the brand’s visual identity. The manual had to be precise with the standardisation of brand packaging, marketing marketing collaterals, corporate corporate use, and its application on the sub-brands. Furthermore, Furthermore, the project aimed to expand NutriAsia’s brand elements, providing patterns, proper colour usage, and photography.

HISTORY AND MILESTONES NutriAsia traces its beginnings to Enriton Natural Foods, the brainchild of Filipino entrepreneurs Joselito Campos Jr., Ang Tin Yu and Kedin Go. The business thrived on one regional brand - Nelicom and one factory, producing banana ketchup, hot sauce and fish sauce. It was a modest business that had limited presence in North Luzon, though it quickly acquired the rights to three popular brands of catsup and lechon sauce —Jufran, Mafran and Andok’s.

Thefirst major milestone happened in 1991, with the forging of an accord between Enriton and Acres & Acres. With the addition of seven more factories and three wellknown brands (DatuPuti vinegar, Papa banana catsup, and Mang Tomas lechon sauce), the new-born company was truly a national business, and was named Southeast Asia Food, or SAFI, as we know it today. In 1994, sales growth began accelerating with the birth of First Sheridan – a distribution affiliate of SAFI. SAFI also acquired Amihan, another regional brand known for vinegar and other sauces.

Enter 1996, a big milestone year. SAFI acquired the mega brand, UFC - an icon among banana catsup lovers. This milestone was accompanied by the founding of NutriAsia Incorporated, the holding company which acquired the UFC brand. Together with SAFI, NutriAsia would soon become a major player in the local food market. At the turn of the millennium, SAFI entered into a joint venture with its first foreign partner, HJ Heinz of the US. The new company, called Heinz-UFC, carried catsups and chili sauces while the remaining portfolio of products was handled by SAFI. Though this joint venture was ultimately short-lived, it was significant because it allowed SAFI to acquire new technologies and business processes from their foreign partners, factors that would drive dramatic and consistent growth up until today, and was a key component in our company’s greatest coup to date. Looking back, NutriAsia evolved through a series of brand acquisitions. The acquired brands were nurtured with innovation and brand building investments. And all these paid off with market leadership. NutriAsia is now in the big league of Philippine companies, ranked among the top food companies. And yet our company continues to strive for ever greater heights. Our long-term vision is to be a world class branded food and beverage company serving global markets.

Imagine that which is good can get even better. Indeed, we are ready to bring change. “Ito angamingpanibagongkaisipan – maspinalakas, maspinatindingNutriAsia ”.

MISSION  Happy People. Great Meals, Anytime, Anywhere. We enable great meals to make people happy.

VISION  To be the first choice for flavorsome condiments and food products for the Filipinos at home and around the world.

Creativity Excellence Caring Walk the Talk Winning together

CORE VALUES

VICINITY MAP

STRENGTH - Well recognized brand. Nutriasia brands are already venerable names not only in Filipino household but also globally. - Loyalty of customers. UFC, Papa, Jufran, Mafran and DatuPuti are the market leaders in our country where 9 out of every 10 people consume NutriAsia products compared to other brands. - Has the widest selection of quality sauces and condiments in the market.

- It is the first and only branded local condiments company that is certified by globally institutions for it’s compliance with systems and best practices that make sure its products are safe and clean. Taste is power!

WEAKNESS

Large operational cost connected with high level of employment in the country and also due to wide variations of products.

- From food condiments, the company plans to grow its range of products to packaged food and growing food categories within the next following years. J

. . …

- Now that Filipino food is gaining popularity, NutriAsia wants to accelerate the momentum of the need for Filipino food. . .

- Possible partnership with large companies overseas.

Economic recession can change customer motivation from one driven by quality and convenience to the one one driven by low cost.

ORGANIZATIONAL CHART

EMPLOYEES INFORMATION NAME : Mr. Jose “ JOJO” G. Rimorin

POSITION: Production Manager AGE : 45y/o EDUCATIONAL ATTAINMENT: - Don Mariano Marcos Memorial State University - Bachelor of Science in Electrical Engineering -Electrical Engineer Licensure -Exam Passer EMPLOYER: NutriAsia Inc.Years of work in the company: 19 years

QUESTION and ANSWER 1. What is the first ever product created by NutriAsia?

Answer: “Our core products are the DatuPutivinegar, DatuPutisoysauce,fish sauce,Banana Ketchup and Mang Tomas sarsa. The SAFI Company, UFC company,and Mang Tomas company actually merged as NutriAsia and can be actually considered as NutriAsia Group of Companies”.

2. How many plantations do NutriAsia have

Answer: “We have one plantation in Marilao Bulacan, Cabuyao Laguna, Davao City, Cebu City and main office in The Fort Taguig City”.

3. In your own opinion, what do you think is the best marketing strategy that this company did that makes it as a top leading food condiments in the market?

Answer: “ I thinks it’s because NutriAsia brand has been an Iconic Filipino brand that took its place in every household.And in terms of quality, We maintain regulatory standards, We are actually certified by FDA and we have also received the Food Safety System Certification (FSSC) from SGS Philippines which is part of the world’s largest Independent certification company. We are the first and only branded condiments company that is FSSC certified. I can say that NutriAsia is the front-liner in food condiments that is why customers trusted us and continuous in patronizing our products.

4. What are the risk and benefits in exporting products into different parts of the world?

Answer: “The risk in exporting is that we have to follow regulatory requirements. We have to comply in other countries standard rules and regulations in order to have a legal transaction with them. We make sure that our products complied all of their set requirements. The benefits are, because we make sure that all our products  fully complied in all of their regulatory requirements, we can easily export products and enter their market. Compliance is really a bug thing!” 

5. Do you think Filipino overseas contributes in the success of NutriAsia brands globally? How?

Answer: “Yes! Filipino overseas is really such a big help in the massive distribution of our products globally”.

6. What particular cargo courier you trust in exporting your products?

 Answer: “ We have third party transporter/courier in exporting ( Unnamed due to its confidentiality)  And locally we have the cargo van which is the RLMU Tracking”.

7. In transacting in foreign countries, what mode of payment do you use in settling payments?

Answer: .

“We have the Letter of Credit (LC) or bank to bank process”.

8. What is the advantage of having many variations of products? What is the advantage of having many variations of products?

Answer: “By having many variations of product we can dominate the market share and customers can easily recognized our brand”.

9. What is the disadvantage in having wide selection of products in the market?

Answer: “The disadvantage is the large operational cost. Because as we  produce more products the more we need to provide for packaging materials and listing fees and the more complexity in the operations.  And every time we introduce new product in the market, we have to educate and familiarize the customers regarding this new product through advertisement and other promo ads as part of our new development process”.

10. Why is it “Masarap Masaya Basta NutriAsia”?

 Answer: “That is actually our tagline. Our bosses created a tag line that is common yet can be easily remembered and recognized by the customers. NutriAsia serve for Happy People, Happy employee and Happy customer”.

INTERVIEW PHOTOS

CERTIFICATES AND COMPANY AWARDS

CONFERENCE ROOM, HALL WAY & VISITOR’S SLIP

LAY-OUT PLAN

EXPORT PROCEDURE OF THE PHILIPPINES -Packed correctly so that it arrives in good condition; -Labeled correctly to ensure that the goods are handled properly and arrive on time and at the right place; -Documented correctly to meet local and foreign government requirements as well as proper collection standards; and

- Insured against damage, loss, and pilferage and, in some cases, delay.

FREIGHT FORWARDERS The international freight  forwarder acts as an agent  for the exporter in moving cargo to the overseas destination.

PACKING P ack in strong containers, adequately sealed and filled when possible. T o provide proper bracing in the container, regardless of size, make sure the weight is evenly distributed.

Goods should be packed in oceangoing containers, if possible, or on pallets to ensure greater ease in handling.

P ackages and packing filler should be made of moisture-resistant material.

T o avoid pilferage, avoid mentioning contents or brand names on packages. In addition, strapping, seals, and shrink wrapping are effective means of deterring theft.

LABELING Specific marking and labeling is used on export shipping cartons and containers to: >meet shipping regulations, >ensure proper handling, >conceal the identity of the contents, and >help receivers identify shipments.

>Shipper's mark. >Country of origin (exporters' country). >Weight marking (in pounds and in kilograms). >Number of packages and size of cases (in inches and centimeters). >Handling marks (international pictorial symbols). >Cautionary markings, such as "This Side Up" or "Use No Hooks" (in English and in the >language of the country of destination). >Port of entry. >Labels for hazardous materials (universal symbols adapted by the International Maritime Organization).

DOCUMENTATION * Commercial invoice. * Bill of lading. * Consular invoice. * Certificate of origin. * Inspection certification

* Dock receipt and warehouse receipt. * Destination control statement. * Insurance certificate * Export license * Export packing list.

SHIPPING The handling of transportation is similar for domestic orders and export orders. The export marks should be added to the standard information shown on a domestic bill of lading and should show the name of the exporting carrier and the latest allowed arrival date at the port of export. The exporter should also include instructions for the inland carrier to notify the international freight forwarder by telephone on arrival.

INSURANCE Export shipments are usually insured against loss, damage, and delay in transit by cargo insurance.

WHY DO NUTRIASIA EXPORT PRODUCT? N utriAsia is well recognized company and it aims to maintain its position as one of the leading condiments not just in our country but also to achieved the popularity of Filipino taste and Filipino brand in every household globally.

>Exporting broadens the marketing base. >To establish and boost presence in the international market. >Exporting is a great way of increasing sales potential that enhances company’s image to be seen as more progressive. >It helps maintain high level of work force in our country. >To be more competitive not just locally but also globally. >It gives NutriAsia the opportunity to create new streams of revenue.

EXPORTING TO OTHER COUNTRY

LEGAL DOCUMENTS

IMPORT And EXPORT POLICY TO OTHERCOUNTRY IMPORT/EXPORT POLICY IN USA Entry Documents

Within 15 calendar days of the date that a shipment arrives at a U.S. port of entry, entry documents must be filed at a location specified by the port director. These documents are:

• Entry Manifest (CBP Form 7533) or Application and Special Permit for Immediate Delivery (CBP Form 3461) or other form of merchandise release required by the port director, • Evidence of right to make entry, • Commercial invoice or a pro forma invoice when the commercial invoice cannot be produced,

• Packing lists, if appropriate, •Other documents necessary to determine merchandise admissibility. If the goods are to be released from CBP custody at the time of entry, an entry summary  for consumption must be filed and estimated duties deposited at the port of entry within 10 working days of the good’s entry.

Exporting to the Middle East Exporting to the Kingdom of Saudi Arabia .

-Follow the CAP (Conformity Assessment Programme). -Every imported product must be accompanied by a CoC (Certificate of Conformity) from an authorized inspection agency. -Submit certain documents such as:  A certification form  A commercial invoice  A test report proving compliants with the standards

Exporting to Qatar 

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Exporting to Kuwait The Public Authority for Industry of the State of Kuwait has issued certain requirements in regards to products being imported into the country. These guidelines are called the KUCAS (Kuwait Conformity Assurance Scheme).

Exporting to Qatar -Companies are advised to seek legal and tax advice before starting any type of business partnership. -Registration is required by the Ministry of Economy and Commerce to obtain an import license. -The Qatar Customs and Ports General Authority is responsible for customs. Registration in the Importers Register and approval by the Qatar Chamber of Commerce and Industry are required. - Trading requirements with Qatar include products having a CoC (Certificate of Conformity).

IMPORT/ EXPORT POLICY IN EUROPE EU customs code

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Registering as an economic operator (EORI number) •

Entry Summary Declaration (ENS)

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Customs approved treatments

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Customs declaration - Single Administrative Document (SAD) •

Value for Customs purposes

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NutriAsia Product Brands