new heritage doll case

Nicole Penniman & Chris Deming

 NEW HERIT HERITA AGE DOLL COMPANY FIN 480

Executive Summa!  Ne" Heita#e D$%% C$m&a'! i( a )im t*at *a( ve'tue+ i't$ D$%% &$+ucti$' "*ic* *a( ($u#*t t$ exte'+ it( ,a'+ i' $+e t$ ,$a+e' it( ma-et )ame"$- a'+. m$e im&$ta't%!. ca&ita%i/e $' *i#* %eve%( $) cu(t$me %$!a%t! T*e 1ice Pe(i+e't $) t*e c$m&a'!. Emi%! Hai(. i( t$ )$"a+ *e &$2ect &$&$(a% t$ t*e ,u+#eti'# c$mmittee )$ eva%uati$' O) t*e &$&$(a%(  &e(e'te+ t$ *e. t"$ $) t*em (t$$+ $ut ,a(e+ $' t*ei i''$vati$' a'+ a,i%it! t$ (te'#t*e' t*e +ivi(i$'3( &$+uct %i'e( T*e )i(t &$2ect. Matc* M! D$%% C%$t*i'# Li'e Ex&a'(i$' MMDC5. "$u%+ exte'+ t*e "am "eat*e &$+uct( t$ a' a%%6"eat*e c%$t*i'# %i'e T*e (ec$'+ &$2ect. De(i#' Y$u O"' D$%% DYOD5. "$u%+ (tat "it* a "e,(ite "*ee cu(t$me( "$u%+ c*$$(e t*e +$%%3( )eatue(. c$%$. etc a'+ t*e' t*e +$%%( "i%% ,e ma+e t$ $+e T*e )im "$u%+ +ec%i'e ,$t* $) t*e &$&$(a%( ,ecau(e $) ma'a#eia% a'+ )i'a'cia% e($uce c$'(tai't( Ot*e +ivi(i$'( i' t*e c$m&a'! ae a%($ ex&ecte+ t$ &$m$te &$2ect( $) t*ei $"' a'+ ,ecau(e $) t*e(e )act$( Hai( *a( t$ c*$$(e t$ &$m$te $'e $) *e +ivi(i$'3( &$2ect( $ve t*e $t*e

7ue(ti$'(  A'("e( 9

Set )$t* a'+ c$m&ae t*e ,u(i'e(( ca(e( )$ eac* $) t*e t"$ &$2ect( u'+e c$'(i+eati$'  ,! Emi%! Hai( W*ic* +$ !$u e#a+ a( m$e c$m&e%%i'#: T*e Matc* M! D$%% C%$t*i'# Li'e &$2ect i'v$%ve( ex&a'+i'# t*e exi(ti'# (ucce(()u%

c%$t*i'# %i'e. "*ic* c$'(i(t( $) a )e" (et( $) matc*i'# +$%% a'+ c*i%+ c%$t*i'# )$ "am "eat*e Give' it( cue't (ucce((. t*ee i( a c$'(i+eati$' t$ ex&a'+ it t$ i'c%u+e a' a%%6 (ea($' c%$t*i'# %i'e Si'ce it i( a' ex&a'(i$' t$ t*e exi(ti'# &$+uct %i'e. i've(tme't i' $&eati'# ca&ita%. &ici'# (tuctue. a'+ &$+uct c$(t ca' ,e ,a(e+ $' *i(t$ica% i')$mati$' It "a( )$u'+ t*at t*i( &$2ect "a( a%ea+! te(te+ a'+ i( "i+e%! &$&u%a. ,i'#i'# i' t*e (ame

 &$)it ma#i' i) '$t m$e N$t t$ me'ti$'. t*ee "a( a )ami%iait! "it* t*e "$-i'# $) t*e  &$2ect a'+ t*e c$m&a'! *a( t*e ex&eie'ce "it* t*i( &at $) a &$2ect La(t%!. MMDC "$u%+ *e%& e+uce. $ at %ea(t exace,ate. t*e (ea($'a%it! i' Ne" Heita#e3( (a%e( a'+ ea'i'#( H$"eve. +ue t$ t*e )ic-%e 'atue $) !$u'# c*i%+e'3( )a(*i$' (e'(e. t*e 'e" %i'e *a+ t$ ,e %au'c*e+ ;uic-%! MMDC "a( a%($ a #am,%e. a( '$ $'e -'$"( *$" %$'# t*i( &aticu%a  &$2ect "$u%+ )etc* #ai'( )$ Ne" Heita#e T*e De(i#' Y$u O"' D$%% &$2ect i'v$%ve( ceati$' $) 'e" cu(t$mi/e+ +$%%( t$ t*e cu(t$me3( (&eci)icati$' T*i( &$2ect "i%% e;uie 'e" "e,6,a(e+ +$%%6+e(i#' ($)t"ae Due t$ %ea+ time c$'(tai't(. t*e c$m&a'! "i%% *ave t$ c$'(i+e ma'u)actui'# t*i( ma+e6t$6$+e   &$+uct %i'e i'6*$u(e $ $ut($uce it t$ c$'tact ma'u)actue i' t*e "it*$ut T*e De(i#' Y$u O"' D$%% &$2ect( IRR i( 9@88> "it* temi'a% a'+ a 'e#ative 0=> "it*$ut L$$-i'# at &a!,ac-. MMDC *a( a &a!,ac-   &ei$+ $) @40 !ea( "*i%e DYOD *a( a &ei$+ $) 0@ !ea( $t* &$2ect( IRR( ae a,$ve t*ei i'+ivi+ua%%! a((i#'e+ +i(c$u't ate(. 84> )$ MMDC a'+ t*e i(-ie > )$ DYOD a(e+ $' $u )i'a'cia% a'a%!(i(. t*e MMDC &$2ect i( m$e ;ua'titive%! attactive t*a' t*e DYOD &$2ect T*i( i( ,ecau(e t*e MMDC &$2ect *a( a (*$te &a!,ac- &ei$+ a'+ *i#*e  NP1 a'+ IRR T*e DYOD &$2ect i( m$e ca&ita% i'te'(ive. *$"eve. a'+ c$u%+ #e'eate *i#*e eve'ue( "*i%e ta-i'# %$'#e t$ #e'eate )ee ca(* )%$" T*e(e metic( c$u%+ a))ect Hai(( +e%i,eati$' ,! ($%e%! )$cu(i'# $' t*e mi'$ )i'a'cia% a(&ect at*e t*a' %$$-i'# at t*e %$'# tem  &$te'tia% ;ua%itative%! O'e &$i't t$ me'ti$' i( t*at t*e &a!,ac- &ei$+ i( %e(( ($&*i(ticate+ t*a' t*at $) t*e IRR $ NP1 T*e &a!,ac- &ei$+ %$$-( at t*e ca(* )%$"( a'+ +etemi'e( "*e' t*e m$'e! &ai+ $ut "i%% ,e ec$vee+ ,! t*e ,e'e)it( $) a &$2ect It %$$-( at a &$2ect $'%! u'ti% t*e c$(t( *ave ,ee' ec$vee+ a'+ i( $)te' i#'$e+ ,ecau(e it +$e( '$t ta-e i't$ c$'(i+eati$' t*e time va%ue $) m$'e!