Brand Home Articulating the spirit of Nest
Contents
What matters to us 03 In one slide 04 Brand belief 05 Brand manifesto 06 Who we are for 07 Our aspiration 08 We are 09 Our take on business 10 Our take on design 11 Our First Product 12 Product Promise 14 How We Talk 15 Forthright Friendly 16 Malcom Gladwell 18 Friendly in Action 19 How We Look 20 The Nest Logo 21 Clear Space 22 Logo Placement 23 Core Brand Colors 24 Supporting Color Palette 25 Logo Color Usage 26 Incorrect Logo Usage 27 Iconography 28 The Nest Curve 29 Bringing It Together 30 Typography 33 Correspondence Templates 36 Editorial Guidelines 38 Photography 39 Website Looking Ahead 41
Brand manifesto
Home has a roof to shield us, floors to keep us out of the mud, doors to lock or welcome. But what if home could do more? What if home could sense us? What if home could learn from us? Then home could anticipate our needs, and take care of us. Home could do good on our behalf. Home could teach us to live better, wiser. Home could become, in small ways then big ones, a bit more human. At Nest, we’re imagining the conscious home.
What Matters To Us Nest Brand Home 01
What matters to us. Home and the people inside.
In a Nutshell
Brand belief The conscious home.
Product Promise The Nest Learning Thermostat. Programs itself. Saves energy.
Brand architecture
Our Focus
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Home
implies comfort.
Our products are
We are
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≥
Simple
Conscious
intuitive, well-designed, holistic.
aware, intelligent, adaptive, connected, conscientious, brilliant.
Fascinated by the conscious home and relentlessly curious about unlocking its potential
Our aspiration We are a team that is fanatical about making the home aware of what human beings truly desire and hope for —and then bringing an ingenuity of approach, an obsession for how to harness technology to do the hard work, and a simplicity of design . 1
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3
4
5
At Nest, we are developing solutions for the conscious home . 6
1 2 3 4 5 6
The personal passion of Nest team members is the fuel. Because we create things that human beings desire, but may be so deeply rooted they can’t express it. We approach things differently, because so many of the traditional ways to thing about the home simply don’t work. We draw on the latest technology, do some mighty hard engineering , and find elegant solves in order to make our solutions brilliantly easy for people, and unprecedentedly effective in their function. We are simplicity obsessed about everything we do. By “conscious home” we mean a home that senses, learns your patterns, and responds to make your environment more enjoyable, more joyful, more energy efficient, and whole lot simpler.
Who we are for
Home is where we feel safe and comfortable. And where our most important moments happen. It’s where we laugh, where we cry. Where we walk around barefoot in our old jeans. Home is the only place where we can truly be ourselves. We are for the 62 million “Target Greens” who want a warm and welcoming space. At home, they surround themselves with people that make them happy and objects that delight. Their homes are an exercise in selfexpression, incorporating a deliberate design aesthetic. They choose to define their passions & beliefs through the adoption and rejection of brands. Target Greens want quality over quantity, desiring a return to craftsmanship, to thoughtful creation. They are fascinated by technology and optimistic that innovation can address pressing issues of the day. They have high standards for form and function — clutter is something they despise. They are allergic to cheaply made, bloated products.
Most homeowners have green attitudes, but don’t have the desire or means for green behavior. Putting a solar panel on your roof sounds great, but at $30,000…no thanks. “Target Greens” want products that do good, are affordable (or pay for themselves in a short amount of time), don’t test their patience, help solve inherent problems, and delight. In short, we are for people that love the iPhone and have homes.
Our take on business
The average business follows the money and aims to occupy a small niche within that space. Nest approaches it differently: we focus on substantial problems others have chosen to ignore. Rather than filling a niche, we aim to create and own entire ecosystems. Nest is not average. Our approach: We take on the unloved products that haven’t seen a lot of innovation, but desperately need it. We are driven by the desire to solve issues we ourselves experience firsthand. And when we do, we don’t sign up for incrementalism. We redesign everything from the ground up. For our Learning Thermostat, we have hired machine learning experts, awardwinning UI designers, and leading CE software engineers to develop a… thermostat. Why? The home thermostat controls 10% of the energy in the US, and up to 20% of this is currently wasted. A government might strive to affect these savings over 20 years— we aim to do it much sooner, with a team of 50.
Given the constant progress in technological innovation today, there are new tools to address some of the world’s biggest challenges—like saving energy. But it takes relentless curiosity to discover the hidden opportunities around us, deep expertise to solve complex technical problems, and honest empathy to create solutions that people love. And it takes grit: hard work, long days, and a commitment to doing the basics well and building them into something exceptional. This is what defines Nest.
Our take on design
Most engineers are overly eager to bolt on more bells, more whistles, just because they can. The end result: a whiz-bang gadget that is complicated to use and unsure of its purpose. Great engineers think like great sculptors: they take raw material and work meticulously to remove what is non-essential. Most designers pay too much attention to form, and not to function. The endresult: eye-candy that doesn’t perform. Great designers wrap form around function so that it is beautiful to look at and intuitive to use. For cell phones, the paradigm shifted with the iPhone: it allowed people to enjoy a staggering amount of technology & features, because it was simple, intuitive, and delightful to use. Developing great products requires great engineers and great designers. It’s not about bells and whistles, not about great design. It’s about being “designed” from the ground up. Being “designed” revolutionizes a product.
“Designed” lies at the heart of Nest’s philosophy. And we’re adding one more differentiating element to it: With current technologies, the human learning curve is steep — every time there is a new product, you have to spend time and energy learning how to use it. At Nest, products learn you. You shouldn’t have to spend time and energy understanding how a new gadget works. In fact, you shouldn’t have to do much at all. It should solve problems for you, so that you have more time for the things that matter.
We are
Pro-human Audacious Relentlessly Focused Never Satisfied Hands-on Doers Inventive & Ingenious Simplicity-obsessed Mass yet premium Always learning Authentic
We are not
Polite Compromisers Academic Lab Coats Jargon Do-gooders The latest gadget Feature-packed Sales guys
Our First Product Nest Brand Home 02
We call it The Nest Learning Thermostat.
Product promise
The Nest Learning Thermostat. Programs itself. Saves energy.
Our core audience
In a few words Hip, modern, well educated, socially active, environmentally mindful homeowners.
By the numbers • 62 Million • 30-50 years old, married (58%) • Homeowners, and 33% have kids at home • More female (57%) • Well educated and with above average income (>$61,400) • Average home size 3,000 sq. ft. Shopping Do their research. Love a good bargain Fry’s (49%), Home Depot (42%), Lowe’s (37%), BBY (32%)
Attitudes and behaviors • Strong desire for uniqueness, expressed via fashion • Outgoing, socially active and likes to influence others • Environmental responsibility & “cheap chic” a big part of their identity • Home should be an uncluttered environment for family • Open minded and seeking growth
Media NYT, The Atlantic, New Yorker, Consumer Reports, WSJ, Dwell, Oprah, Wired, Fast Company, Slate, Huffington Post, Salon
Core insights
42% Percentage of US homes that have a programmable thermostat in 2008
Source: “Meir, Alan et al. “How People Actually Use Thermostats.” Lawrence Berkeley National Laboratory, 2010. PDF.”
90% Percentage of programmable thermostat owners that never used them to set a specific schedule
70% Percentage of thermostats in the United States that are not programmed.
Key influencers
Tech enthusiasts
HVAC installers
Designers, architects
• Younger, male, higher income, loves buying & trying new experiences
• Family owned businesses, success built on multi-year personal relationships (distributors accounts & customers)
• Arbiters of taste
• Few are truly trusted
• Range of aesthetic predispositions from functional to frou-frou
• Finds themselves wandering through Apple & BBY stores • Likes being among the 1st to try new tech products to impress their friends
• Fragile industry (50% out of business each year)
• True Brown Related
• Self taught, nonstandard training, tribal knowledge
• Not willing to give up anything homeowners.
• Influenced by industry trends and fashion
• Typically very client focused
• Training and tech do not distinguish • Promote as “no surprises,” “reliable” and “operating history”
How we talk about our thermostat Product promise & core feature set
Nest Learning Thermostat
Comfort Schedule
Nest apps
Nest Leaf
Auto-Away
Time-to-temperature
≥
Thermostat
How Sensors & Algorithms
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≥
What Programs itself. Saves energy.
Nest Sense
Messaging architecture
I want
Reasons why I need
The design itself.
Benefit
We don’t talk about the beauty of it. We let it speak for itself. We bring it to life in photography and video. In video we make it feel alive and conscious. “If you want to do something serious about energy conservation, start here.” The problem statement that pulls thermostats out of obscurity and drives interest in Nest.
Description
Feature
Programs itself
No complex programming Learns your preferences
Saves energy
On average, saves 20% on your energy bill Informs, so that you can make good decisions
Comfort Schedule Your personalized schedule, based on your adjustments
Learning
Nest Leaf Appears when you’re saving energy. 1° can save 4–6% Auto-Away Detects when you’re away and turns system down Time-to-temperature Know how long it takes to make home comfortable
Connected Internet-powered
Thermostat is connected to wi-fi and you have a Nest account...but you don’t have to be connected for it to learn.
Pull in local weather, remote to thermostat, manage settings afar, get software updates, privacy: safe & secure
Design
Blends in to any home, Attention to detail
Chameleon band, color screen, auto-backlight,...
Saves energy
Uses all information to drive efficiency
Weather-aware, night-mode,...
Easy to use
Packed with technology to make it simple
Auto-changeover, jumper-less,...
100 other details
Messaging architecture What I question Problem
Solution
Feature
Takes too long to understand
But it’s simple to use
Just turn the ring and let Nest do the rest
Expensive
Pays for itself
Multiple energy-saving features
How do I experience Nest?
Just live with it & it will create your schedule
Nest adapts
How does it work?
Sensors & algorithms: • Nest Sense
Learning: • Comfort schedule, Nest Leaf, Auto-Away, • Time-to-temperature
Will it work?
Proof
Social media, team pedigree, white papers, privacy & security
Compatible?
Works with most any home & HVAC system
Auto-wire detection & HVAC configuration, Multiple thermostat coordination, Automatic software updates
How do I install it? • break my HVAC • hurt me, my family
Simple install
Everything you need: Screwdriver, Wire connectors, Bubble level, Better with wi-fi, maybe need paint, perhaps an installer
How do I get started?
Simple configuration
Interview, intuitive UI Customer support
How we talk about Nest
Core benefits and supporting proof / features
Compact Story
Core story
Extended Story
Deep Dive
Return Visits
Image (Cool!)
How does it learn? Nest Sense: Sensors & Algorithms
Does this work? Field Trial and post-GA testimonials, reviews, comments, tweets
How do I install it? We’ve thought of everything Screwdriver, bubble level, connectors, trim-plates, autoconfiguration. no C-wire You may need touch-up paint.
I need help. Support on nest.com or 800#
What is it? Learning Thermostat Programs Itself Saves Energy Sounds complicated... It’s not. Simply turn the ring to turn the temperature up or down. Do I need one? 50% of residential energy bill Few programmed to save any energy. Problem Statement: Let’s stop wasting energy — Ordinary home thermostats manage 10% of all energy consumed in the US — that’s 70 million barrels of oil — each year. Call-To-Action If you want to do something serious about energy conservation, start here: nest.com or visit [retail partner]
Why does it learn? Comfort schedule: Learns your preferences. Sets personalized schedule. Leaf: informs, 1 degree = 4–6% savings, Auto-Away: doesn’t heat/ cool empty homes, Time-to-Temp: informs, run your HVAC no longer than you need to Saving energy is important. Why we made it, Nest blog Is there an app for it? Connected • web & smartphone app • remote access to thermostat • get info and adjust schedule 100 Other details Chameleon, auto-backlight, lens, color, metal ring, no click Call-To-Action Find out what it’s like having one: nest.com/reviews or visit [retail partner]
What else can it do? Energy Partner: Charts, Infosnacks Weather aware: better comfort & conservation Software updates: future-proof Does it work in my home? Works with most any home’s HVAC • single stage heat/cool • heat pump with Aux Multiple thermostats Multiple homes How do I get it on my wall? Designed for DIY Installers near you What’s involved getting started? Connecting to wi-fi is easy An easy interview and you’re off... Call-To-Action But really, how do I get it on my wall? ≥ nest.com/support or visit [retail partner]
The real install experience? Check out our Support section: FAQs, self-help videos, call one of our agents You can’t break your system You can’t hurt yourself But, does it really work? Tech specs, Testimonials, reviews, comments, tweets Team background, White papers (Privacy: Safe & Secure), Nest blog What’s it really like living with it? Deep dive into ‘Living with Nest’ & ‘Why we made it’ It’s $249...is it worth it? It pays for itself given the monthly savings, Programs itself. Pays for itself. Call-To-Action Buy it ≥ nest.com/store or visit [retail partner]
What else can I do with it? Deep dive into Nest app Are you a responsible company? Privacy policy SER Warranty EULA Terms of Service Call-To-Action Talk about your experience with Nest, recommend Nest to your friends ≥ nest.com/reviews or facebook.com/nest
How we talk Nest Brand Home 03
Our voice
Our voice is forthright friendly.
It is confident yet approachable, expert yet human.
We communicate complex ideas in clear plain language.
We’re focused on the end benefit, not technology.
No geek speak.
No overpromising.
We lay out compelling facts simply, then allow the audience to reach their own conclusions.
We speak to our audience as their peer, but an expert peer.
Malcom Gladwell writes like Nest
David’s victory over Goliath, in the Biblical account, is held to be an anomaly. It was not. Davids win all the time. The political scientist Ivan Arreguin-Toft recently looked at every war fought in the past two hundred years between strong and weak combatants. The Goliaths, he found, won in 71.5 per cent of the cases. That is a remarkable fact. Arreguin-toft was analyzing conflicts in which one side was at least ten times as powerful—in terms of armed might and population—as its opponent, and even in those lopsided contests the underdog won almost a third of the time.
Here, Gladwell unearths a counter-intuitive and unusual trend in history, and manages to do so with everyday language. He backs his story with facts and data. The rhythm he establishes in his writing — short, digestible sentences with a single thought in each — is approachable and easy to understand.
from ‘How David Beats Goliath’, The New Yorker, May 11, 2009
Imagine that I asked you to a play a very simple gambling game. In front of you, are four decks of cards—two red and two blue. Each card in those four decks either wins you a sum of money or costs you some money, and your job is to turn over cards from any of the decks, one at a time, in such a way that maximizes your winnings. What you don’t know at the beginning, however, is that the red decks are a minefield. The rewards are high, but when you lose on red, you lose a lot. You can really only win by taking cards from the blue decks, which offer a nice, steady diet of $50 and $100 payoffs. The question is: how long will it take you to figure this out? from ‘Blink —The Power of Thinking Without Thinking’
Another useful Gladwell technique is to use suggestions and questions to engage the audience. It draws the audience into a state of active focus, priming them for the “aha!” moment — when Gladwell reveals scientific or statistical truths that refute conventional wisdom.
Problem statement
Let’s stop wasting energy. Ordinary home thermostats manage 10% of all energy consumed in the US — that’s 70 million barrels of oil — each year. The EPA estimates that 20% of that oil is wasted due to unnecessary heating and cooling or incorrectly programmed thermostats. In fact, the EPA recently eliminated Energy Star rebates for programmable thermostats, after determining that they simply don’t save energy. So we set out to make a thermostat that could avoid this waste by programming itself. Introducing the world’s first learning thermostat.
Problem description
Your Energy Partner In most homes, heating and cooling are responsible for about 50% of the energy bill.
The first learning thermostat Ordinary thermostats have to be told what to do. The Nest Learning Thermostat learns from you and programs itself. You stay comfortable when you’re home and save energy when you’re away.
Programs itself Nest learns your preferences with every temperature adjustment and activity sensors help save energy when you’re away.
Saves energy With Nest, you’ll discover new ways to conserve. When you’re saving energy, a green leaf appears.
Simple Rotate the outer ring to adjust the temperature. The black display turns blue when cooling and red when heating. Nest’s chameleon design blends in, reflecting the color of your wall.
How we look Nest Brand Home 04
The Nest logo
The Nest logo is bold, simple, and unified. Its all lower-case treatment and curved geometric forms convey a sense of informality and friendliness.
Wherever a Trade Mark (TM) symbol is required, the logo shown on the right should be used. The scale of the TM should not be altered. Filename: nest_logo_trademark_ pantone.eps
The logotype is comprised of customized typography, with each letterform being constructed using circles. The letterforms have also been modified to create links between the letters. This gives the logo a sense of flow.
A small scale logo has been created for use when printed on product. In this version, extra space is given between the characters so they don’t collide.
Its simplicity allows it to be reproduced at many sizes in all media.
Please do not use this logo for any application other than on the product design.
0.5 inches
The small-scale logo should be used when the width of the logo is less than 0.5 inches — for instance, when the logo appears on the product.
Filename: nest_logo_small scale use_ pantone.eps
Detail shows spacing between letters.
Clear space
To protect the clarity and visual integrity of the logo, it has a clear space zone.
Proximity to typography and supporting copy. When using the Nest logo in a horizontal ‘lock-up’ with product copy, the distance between the logo and text should be at least equal to the x-height of the logo.
x-height
The x-height of the logo functions as a way to generate a clear space around the mark.
x-height x-height
x-height
x-height
x-height
When stacking the logo with typography, or as a header to a block of text, the distance between the bottom of the logo and the text should be equal to the width of the ‘s’ in the logo.
s
s
Logo placement Business Card
To protect the clarity and visual integrity of the logo, it has a clear space zone.
The Nest logo looks best when placed in the left corner of whatever format is being used. As a general guide, the distance from the left edge and top of logo should match the ‘x’ height of the logo as outlined on the previous page.
On small formats (such as a business card) the distance around the Nest logo has been reduced to allow for it to look visually balanced, and for it to appear tucked into the corner. In this case, the distance between Nest and the edge is equal to the width of the ‘s’ in the logo.
If left corner alignment cannot be used, the logo can be positioned in the right corner of whatever format is being used.
When a corner placement of the logo looks unbalanced (on large formats, for example), the Nest logo can be placed one-third of the way down from the top on either the left, or right edge.
Distance = width of s to edge
1/3 1/3
Additional logo placement – Landscape
Primary logo placement
Secondary logo placement
Additional logo placement –Portrait
Core brand colors
Pantone 7544 is the primary logo color. We call it Nest Gray.
Pantone 638 is the secondary brand color. We call it Sky Blue.
For Print
For Print
Coated PMS 7544C C 33 M 14 Y 11 K 31 Uncoated 7545U C 58 M 43 Y 35 K0
Pantone 7544 C is the primary logo color. It should always be used when printing the logo onto gloss, silk, matte, or dull coated paper, or when replicating the logo on a physical form (ie. plastic) Please note: Since there is a significant color difference when printing onto uncoated paper, Pantone 7545 U should always be used when printing onto uncoated paper.
Coated C 89 M0 Y7 K0 Uncoated C 60 M0 Y 11 K0 For Screen
For Screen
R0 G 175 B 216
R 123 G 133
HTML 00AFD8
Pantone 638 C is the supporting brand color. We call it Sky Blue. This is used as an accent color throughout the Nest brand — For example, text headers and web rollover navigation elements may appear in Sky Blue.
White space is an important element to consider when using color and graphic elements in Nest design deliverables. It should be the predominant tone in any layout, as it encourages the design to feel light, spacious, and uncluttered.
Supporting color palette
Extended Color Palette
User Interface Palette The red/blue colors in thermostat’s user interface should not be used in brand marketing communication, but can be used in print when representing the UI in photography.
Pantone 7541 C
Pantone 7487 C
Pantone 7488 C (for Nest leaf)
Pantone 1375
HTML E74400 Heating color
HTML 0041E2 Cooling color
For Print
For screen
For Print
For Print
For screen
For screen
Coated paper:
R 153 G 224 B 113
Coated paper:
Coated paper:
C 53 M0 Y 80 K0
C0 M 45 Y 95 K0
R 231 G 68 B0
R0 G 65 B 226
HTML E74400
HTML 0041E2
For Print
For Print
Coated paper: Pantone 1665 C
Coated paper: Pantone 2728 C
C0 M 68 Y 90 K0
C 100 M 66 Y0 K0
Uncoated paper: Not recommended
Uncoated paper: Not recommended
C 10 M3 Y2 K2
HTML 99E071
Uncoated paper:
Uncoated paper:
C7 M1 Y3 K0
C 43 M0 Y 60 K0
Uncoated paper: C0 M 36 Y 87 K0 For screen
For screen
For screen
R 224 G 230 B 230
R 61 G 239 B 45
HTML E0E6E6
HTML 3DEF2D
R 255 G 160 B 47 HTML FFA02F
Logo color usage
Color versions to be used accross most applications.
Single color versions can be used for black and white applications (Fax, Newspaper) PMS 8744 on white
100% Black logo
PMS 8744 on 15% tint
60% Black logo
White on PMS 8744
White on 60% Black
White on Blue (mainly for use in User Interface)
White on Black
Use of logo on photography
When placing the Nest logo on a photographic image, consideration should be given to the area it inhabits, i.e. — It should have appropriate space around it. Consideration should also be given to the logo’s contrast against the background color. A gray (or black) logo can be used on light backgrounds, while a white logo should appear on dark backgrounds.
Incorrect logo use
To maintain the integrity of the Nest logo, and to promote the consistency of the brand, it is important to use the logo as described in these guidelines.
We’ve included a few examples of how the corporate Nest logo should not be used.
Learning Thermostat
Do not outline
Do not thicken the logo
Do not clutter the logo with typography
Do not use black on gray background
Do not use black on color background
Do not use over a busy image
Do not use vertical
Do not stretch the logo
Do not create a pattern with the logo
Logo on pattern
Gradient
Do not use low contrast
Do not use random colors
Do not use angled
Iconography
The Home
The Leaf
The home is at the center of Nest’s mission, so we developed an icon to represent the “conscious home” across all media.
On the product, the leaf appears when the user chooses a temperature that balances their comfort with energy conservation.
Since the “N” of Nest is borrowed to represent the home’s door, do not use the Nest Home in close proximity to the Nest logo, to avoid repetition of branding.
It is a reward for behavior in the conscious home. The leaf can be used outside the product and in marketing materials as long as its meaning is not diluted.
Always seek Nest’s marketing approval if you tailor a version of the door to your specific needs.
Only use one leaf per marketing piece (for example, in the packaging or on a point-of-sale display) as a short hand for energy conservation or to visually indicate the energysaving features of the product.
Iconography
Additional Symbols Symbols are sometimes needed to provide visual support to an idea or a technical insight. Use universally recognized pictograms as much as possible. Icons should be simple, graphic, and with a flat appearance. They should not contain perspective, shading, bevels and glossy effects. Keep detail to a minimum so the icons can be used at small scale. Most icons should be in Nest Grey. A 50% tint of Nest Gray can be used on icons if needed. Any additional colors should only be used when needed for example, red and blue to denote temperature. The over use of color cancreate a clashing set of icons. Always strive for the minimum number of elements, or accompany the symbols with explanatory verbage.
Mobile App
Remote Access
Wi-fi
Time to temp
Time to temperature
Switchover
Support
Energy History
Concierge Service
Light Sensors
Auto-away
Learn More
Nest Sense
Gift
Troubleshooting
Using
The Nest curve
To bring life to graphic layouts and extend the Nest design language, we use a simple curved geometric shape. We call this the Nest curve.
The Nest curve should not be over used. It should generally only be used once or twice in a single design layout.
The Nest curve can exist as a white area to hold typographic information, a full tone to be used as a background, or as a shape to hold photography within.
It is not there as a decorative design element but to support and compliment the simple design language of Nest.
If using the Nest logo within the Nest curve, the logo should be positioned away from the curve and not tucked into it.
The Nest curve changes depending on the width of the rectangle it is being applied to. In order to determine the correct radius of curve in relation to the rectangle it is applied to, a simple rule can be followed.
≥
Scale the Nest logo to the width of the rectangle you are applying the curve to. Apply the same radius from the n of the Nest logo, to the upper left corner of the rectangle.
The Nest logo should be scaled left edge of the n to the right edge of the t crossbar with the width of the rectangle.
The rectangle with the Nest curve applied.
Typography
Our typographic style contributes to our distinctive modernist aesthetic. Akkurat is the typeface used throughout all Nest communications. Clean, contemporary and legible, we use it in two weights.
Akkurat Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 £&@?!/+(.,:;) Akkurat Regular is the main font for use in all corporate communications and print media.
Akkurat Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 £&@?!/+(.,:;) Use Akkurat Bold for headlines in display advertising, posters, and to add emphasis.
Typographic Styling • Nest typography is always ranged left. This provides the eye with a constant starting point for each line, making text easier to read. • When setting ranged-left typography, it’s important to take the time to balance the ragged edge of the text as effectively as possible. This improves the legibility and neatness of the block of text. • Double spaces after periods should be avoided. • Hyphenations should generally be avoided unless it is absolutely necessary. • Line spacing (also called leading) refers to the spaces between lines of type.
• Tracking is the adjustment of groups of letters in a block of text. You can use it to make text more open or dense. On Nest body text, the tracking is usually set less than default. • The examples shown on the following pages are only a guide. They use values taken from Adobe packages, Apple Pages (word-processing for Mac) and Microsoft Word (word- processing for Mac and PC)
Your Energy Partner In most homes, heating and cooling are responsible for about 40% of the energy bill. With Nest, you’ll know your usage history, see the time it takes to reach your set temperature, and even learn how your home uses energy. If you have Wi-Fi, you can also use your laptop, iPhone or iPad to monitor your home and adjust the temperature – from across the living room or across town. Programs itself Nest learns your preferences with every temperature adjustment, and activity sensors help save energy when you’re away. Saves energy With Nest, you’ll discover new ways to conserve. When you are saving energy, a green leaf appears. Simple Rotate the outer ring to adjust the temperature. The black display turns blue when cooling and red when heating. Nest’s chameleon design blends in, reflecting the color of your wall.
Typography Primary typeface typesetting guides for Adobe Programs
7.5pt/9pt Akkurat is Nest’s caption/details information font. The minimum type size when typesetting Akkkurat is 7.5pt with a 20% increase for the leading – 7.5pt/9pt. The face should not hyphenate and the tracking should be set to -25. Also the copy should always be set to align left.
9pt/11pt Akkurat is Nest’s caption/details information font. The minimum type size when typesetting Akkurat is 7.5pt with a 20% increase for the leading – 7.5pt/9pt. The face should not hyphenate and the tracking should be set to -25. Also the copy should always be set to align left.
10pt/12pt Akkurat is Nest’s body copy font. The standard body copy size when typesetting a letter in Akkurat is 10pt with a 20% increase for the leading – 10pt/12pt. The face should not hyphenate and the tracking should be set to -25. Also the copy should always be set to align left.
12pt/14pt Akkurat is Nest’s body copy font. When typesetting Akkurat use a 20% increase for the leading. Round up or down to the nearest half point. The face should not hyphenate and the tracking should be set to -25. Also the copy should always be set to align left.
15pt/18pt Akkurat is the Nest’s body copy font. When typesetting Akkurat use a 20% increase for the leading. Round up or down to the nearest half point. The face should not hyphenate and the tracking should be set to -25. Also the copy should always be set to align left.
Linespacing Tracking (space between letters)
18pt/21.5pt Akkurat is Nest’s body copy font. When typesetting use a 20% increase for the leading. Round up or down to the nearest half point. The face should not hyphenate and the tracking should be set to -25. The copy should always be set to align left.
20pt/24pt Akkurat is Nest’s body copy font. When typesetting use a 20% increase for the leading. Round up or down to the nearest half point. The face should not hyphenate and the tracking should be set to -25. Also the copy should always be set to align left.
Typography Primary typeface typesetting guides for Pages, Keynote, and Word
7.5pt type /1 linespacing Akkurat is Nest’s body/listings copy font. When typesetting, the line spacing should be 1.0. The type should not hyphenate and the tracking should be set to -3% on the character slider. Also the copy should always be set to align left.
9pt type /1 linespacing Akkurat is Nest’s body copy font. When typesetting, the line spacing should be 1.0. The type should not hyphenate and the tracking should be set to -3% on the character slider. Also the copy should always be set to align left.
10pt type /1 linespacing Akkurat is Nest’s body/listings copy font. When typesetting Akkurat line spacing should be 0.8 for leading. The type should not hyphenate and the tracking should be set to -3% on the character slider. Also the copy should always be set to align left.
12pt type /1 linespacing Akkurat is Nest’s body/listings copy font. When typesetting Akkurat line spacing should be 1.0 for leading. The type should not hyphenate and the tracking should be set to -3% on the character slider. Also the copy should always be set to align left.
15pt type /1.1 linespacing Akkurat is Nest’s body/listings copy font. When typesetting Akkurat line spacing should be 1.1 for leading. The type should not hyphenate and the tracking should be set to -3% on the character slider. Also the copy should always be set to align left.
Tracking (space between letters) Linespacing (space between lines of text)
18pt type/1.2 linespacing Akkurat is Nest’s body copy font. When typesetting, the line spacing should be 1.2. The type should not hyphenate and the tracking should be set to -3% on the character slider. The copy should always be set to align left.
20pt type/1.2 linespacing Akkurat is Nest’s body copy font. When typesetting the line spacing should be 1.2. The type should not hyphenate and the tracking should be set to -3% on the character slider. Also the copy should always be set to align left.
Bringing it all together. Hypothetical design examples.
Let’s stop wasting energy. Ordinary home thermostats manage 10% of all energy consumed in the US – about 70 billion barrels of oil – each year. The EPA estimates that 20% of this energy is wasted due to excessive heating and cooling or incorrectly programmed thermostats.
Home has a roof to shield us, floors to keep us out of the mud, doors to lock or welcome. But what if home could do more? What if home could sense us? What if home could learn from us? Then Home could anticipate our needs. Home could could do good on our behalf. Home could teach us to live better, wiser. Home could become, in small ways then big ones, a bit more human.
Wouldn’t it be great if there were a thermostat that could learn how to avoid all this waste?
Nest Learning Thermostat. Your life programs it.
Change your home, not your address.
Product-centric poster
Brand-centric poster
Bringing it all together. Hypothetical design examples.
Let’s stop wasting energy. Ordinary home thermostats manage 10% of all energy consumed in the US – about 70 billion barrels of oil – each year. The EPA estimates that 20% of this energy is wasted due to excessive heating and cooling or incorrectly programmed thermostats. Wouldn’t it be great if there were a thermostat that could learn how to avoid all this waste?
The Nest Learning Thermostat. From now on, this is a thermostat.
Let’s stop wasting energy. Ordinary home thermostats manage 10% of all energy consumed in the US – about 70 billion barrels of oil – each year. The EPA estimates that 20% of this energy is wasted due to excessive heating and cooling or incorrectly programmed thermostats. Wouldn’t it be great if there were a thermostat that could learn how to avoid all this waste?
Change your home, not your address.
Packaging
• 100% recyclable, no plastic • Mixed materials: smooth white card/brown kraft • Restrained color palette • Uncluttered design, product as hero
Correspondence templates Envelope template
Letterhead template
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1.75’1
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Continuation page template
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3.25’1
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5’
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855 El Camino Real Building #4, Suite 290 Palo Alto, California 94301
[email protected] 408 386 0631 www.nestlabs.com
Mr John Smith Avery Label 2” x 4”
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis ornare, urna varius faucibus ornare, ante metus eleifend dolor, ac porta nunc nisi elementum orci. Phasellus a ipsum eros. Donec mattis nunc et urna faucibus quis laoreet magna eleifend. Maecenas imperdiet faucibus tellus vel placerat. Nullam quis nisl eu leo faucibus accumsan. Etiam dignissim, nulla id sagittis semper, nisl turpis blandit nibh, quis viverra eros risus suscipit leo. In fermentum convallis vulputate. Proin nec accumsan quam. Cras elit ante, hendrerit id feugiat non, faucibus vitae risus. Vestibulum magn Or at turpis. Etiam condimentum porttitor sapien sit amet pellentesque. Nullam eleifend bibendum turpis, ut placerat ante ullamcorper id. Aenean eu nisi vitae elit luctus cursus. Proin nunc turpis, ornare et facilisis in, volutpat sit amet libero. Proin vel tellus ut tellus vulputate dapibus. Donec consectetur eleifend pretium. Curabitur iaculis dapibus mattis. Proin eu congue est. In non felis et turpis dictum malesuada. Vestibulum erat dui, cursus facilisis rutrum eget, posuere quis nisi. Aliquam tempor neque nibh, at laoreet ipsum. Vivamus adipis
1.5’
1’
John Smith 340 Bryant Street, Suite 205 San Francisco California 94107 Akkurat Regular: 14pt on 16pt
5.75’
340 Bryant Street Suite 205 San Francisco CA 94107 USA Akkurat: 10pt on 12pt
03.05.2011 Stationery — Letterhead Design Akkurat Bold: 10pt on 12pt
Dear Sir, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis ornare, urna varius faucibus ornare, ante metus eleifend dolor, ac porta nunc nisi elementum orci. Phasellus a ipsum eros. Donec mattis nunc et urna faucibus quis laoreet magna eleifend. Maecenas imperdiet faucibus tellus vel placerat. Nullam quis nisl eu leo faucibus accumsan. Etiam dignissim, nulla id sagittis semper, nisl turpis blandit nibh, quis viverra eros risus suscipit leo. In fermentum convallis vulputate. Proin nec accumsan quam. Cras elit ante, hendrerit id feugiat non, faucibus vitae risus. Vestibulum magn Or at turpis. Etiam condimentum porttitor sapien sit amet pellentesque. Nullam eleifend bibendum turpis, ut placerat ante ullamcorper id. Aenean eu nisi vitae elit luctus cursus. Proin nunc turpis, ornare et facilisis in, volutpat sit amet libero. Proin vel tellus ut tellus vulputate dapibus. Donec consectetur eleifend pretium. Curabitur iaculis dapibus mattis. Proin eu congue est. In non felis et turpis dictum malesuada. Vestibulum erat dui, cursus facilisis rutrum eget, posuere quis nisi. Aliquam tempor neque nibh, at laoreet ipsum. Vivamus adipis
Best Regards, Nest Akkurat: 10pt on 12pt
7.75’
Crease/Fold
Best Regards, Nest Akkurat: 10pt on 12pt
.4’
855 El Camino Real Building #4, Suite 290 Palo Alto, California 94301
.5’
Akkurat: 9pt on 11pt
[email protected] 408 386 0631 www.nestlabs.com
Correspondence templates cont. Fax template
.5’1
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Invoice template
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1.75’3
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1.5’
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1.75’3
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Fax Attention: Tom Crabtree Fax Number: 415 932 6369 From: Erik Charlton Date: 03.05.2011 Ref: Stationery No of Pages: 1 of 2
Dear Sir, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis ornare, urna varius faucibus ornare, ante metus eleifend dolor, ac porta nunc nisi elementum orci. Phasellus a ipsum eros. Donec mattis nunc et urna faucibus quis laoreet magna eleifend. Maecenas imperdiet faucibus tellus vel placerat. Nullam quis nisl eu leo faucibus accumsan. Etiam dignissim, nulla id sagittis semper, nisl turpis blandit nibh, quis viverra eros risus suscipit leo. In fermentum convallis vulputate. Proin nec accumsan quam. Cras elit ante, hendrerit id feugiat non, faucibus vitae risus. Vestibulum magn Or at turpis. Etiam condimentum porttitor sapien sit amet pellentesque. Nullam eleifend bibendum turpis, ut placerat ante ullamcorper id. Aenean eu nisi vitae elit luctus cursus. Proin nunc turpis, ornare et facilisis in, volutpat sit amet libero. Proin vel tellus ut tellus vulputate dapibus. Donec consectetur eleifend pretium. Curabitur iaculis dapibus mattis. Proin eu congue est. In non felis et turpis dictum malesuada. Vestibulum erat dui, cursus facilisis rutrum eget, posuere quis nisi. Aliquam tempor neque nibh, at laoreet ipsum. Vivamus adipis
.5’
Wire Transfers: XXXXXX Payment terms: Akkurat: 10pt on 12pt Payment Terms: Payment is due within 30 days of the client’s receipt of the deliverables. If payment is overdue, I have the right to stop all further work in connection with the work described in the proposal and any other related or unrelated work or services I may be performing for you, and/or charge interest at 8% per annum. Akkurat: 5pt on 6pt
6.25’
Akkurat: 10pt on 12pt
.4’
855 El Camino Real Building #4, Suite 290 Palo Alto, California 94301
.5’
Akkurat: 9pt on 11pt
[email protected] 408 386 0631 www.nestlabs.com
Invoice Bank: XXXXXXXXX
Best Regards, Nest Akkurat: 10pt on 12pt
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1.125 ’
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1.75’3
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1.5’
1.5’
To: Manual
6.25’
1.125’
Press release template
InvoiceN_o
01234
Issue Date
03.05.2011
Due Date
03.05.2011
.7’
Prepared for: Wired No of Pages: 1 of 2 Akkurat: 10pt on 12pt
To Accounts Manual 340 Bryant Street Suite 205 San Francisco CA 94107 USA Akkurat:10pt on 12pt Description of services : Akkurat:7.5pt
XX Akkurat:10pt on 12pt Deliverables:
Cost in USD:
Line 1 Line 2 Line 3 Line 4
$000,000 $000,000 $000,000 $000,000
Expenses:
$000,000
Subtotal
$000,000
VAT (17.5%)
$000,000
Total
$000,000
.4’
855 El Camino Real Building #4, Suite 290 Palo Alto, California 94301
.5’
Akkurat: 9pt on 11pt
Date: 03.05.2011
[email protected] 408 386 0631 www.nestlabs.com
6.05’
Press Release Akkurat Bold: 24pt Nest Launches Learning Thermostat. Akkurat Regular: 18pt on 22pt On June 1st, 2011, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis ornare, urna varius faucibus ornare, ante metus eleifend dolor, ac porta nunc nisi elementum orci. Phasellus a ipsum eros. Donec mattis nunc et urna faucibus quis laoreet magna eleifend. Maecenas imperdiet faucibus tellus vel placerat. Nullam quis nisl eu leo faucibus accumsan. Etiam dignissim, nulla id sagittis semper, nisl turpis blandit nibh, quis viverra eros risus suscipit leo. In fermentum convallis vulputate. Proin nec accumsan quam. Cras elit ante, hendrerit id feugiat non, faucibus vitae risus. Vestibulum magn. Or at turpis. Etiam condimentum porttitor sapien sit amet pellentesque. Nullam eleifend bibendum turpis, ut placerat ante ullamcorper id. Aenean eu nisi vitae elit luctus cursus. Proin nunc turpis, ornare et facilisis in, volutpat sit amet libero. Proin vel tellus ut tellus vulputate dapibus. Donec consectetur eleifend pretium. Curabitur iaculis dapibus mattis. Proin eu congue est. In non felis et turpis dictum malesuada. Vestibulum erat dui, cursus facilisis rutrum eget, posuere quis nisi. Aliquam tempor neque nibh, at laoreet ipsum. Vivamus adipis. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis ornare, urna varius faucibus ornare, ante metus eleifend dolor, ac porta nunc nisi elementum orci. Phasellus a ipsum eros. Donec mattis nunc et urna faucibus quis laoreet magna eleifend. Maecenas imperdiet faucibus tellus vel placerat. Nullam quis nisl eu leo faucibus accumsan. Etiam dignissim, nulla id sagittis semper, nisl turpis blandit nibh, quis viverra eros risus suscipit leo. In fermentum convallis vulputate. Proin nec accumsan quam. Cras elit ante, hendrerit id feugiat non, faucibus vitae risus. Vestibulum magn Akkurat: 10pt on 12pt
.4’
855 El Camino Real Building #4, Suite 290 Palo Alto, California 94301
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Akkurat: 9pt on 11pt
[email protected] 408 386 0631 www.nestlabs.com
1.125’
Email template
Editorial guidelines
Email Template
It is important to strive for consistency when writing about our new organization. Although the Nest logo appears in all lowercase, when referring to the company in body copy, capitalize as the word Nest.
Correct use of the company name and product name.
Nest Nest Labs Nest Learning Thermostat From: John Smith Subject: Brand Guidelines Date: May 25, 2011 10:14AM GMT Cc:
Correct format for headlines. Dear Sir, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis ornare, urna varius faucibus ornare, ante metus eleifend dolor, ac porta nunc nisi elementum orci. Phasellus a ipsum eros. Donec mattis nunc et urna faucibus quis laoreet magna eleifend. Maecenas imperdiet faucibus tellus vel placerat. Nullam quis nisl eu leo faucibus accumsan. Or at turpis. Etiam condimentum porttitor sapien sit amet pellentesque. . Donec consectetur eleifend pretium. Curabitur iaculis dapibus mattis. Proin eu congue est. In non felis et turpis dictum malesuada. Vestibulum erat dui, cursus facilisis rutrum eget, posuere quis nisi. Aliquam tempor neque nibh, at laoreet ipsum. Vivamus adipis. Or at turpis. Etiam condimentum porttitor sapien sit amet pellentesque. . Donec consectetur eleifend pretium. Curabitur iaculis dapibus mattis. Proin eu congue est. In non felis et turpis dictum malesuada. Vestibulum erat dui, cursus facilisis rutrum eget, posuere quis nisi. Aliquam tempor neque nibh, at laoreet ipsum. Vivamus adipis
Incorrect format for headlines.
Best Regards, Nest
John Smith Account Manager 408 123 4567
[email protected]
This is a headline
This Is A Headline 855 El Camino Real Building #4, Suite 290 Palo Alto, California 94301 www.nestlabs.com
This email and any attachments to it may be confidential and are intended solely for the use of the individual to who it is addressed. Any views or opinions expressed are solely those of the author and do not necessarily represent those of Nest Labs. If you are not intended recipient of this email, you must neither take any action based upon its contents, nor copy or show it to anyone. Please contact the sender if you believe you have received this email in error.
Address, Arial 9pt
Disclaimer, Arial 7pt
Inorrect use of the company name and product name.
NEST nest Nest learning thermostat Nest Thermostat nest Learning Thermostat nest Thermostat nest learning thermostat nest thermostat NEST learning thermostat NEST thermostat NEST Learning Thermostat NEST Thermostat NEST LEARNING THERMOSTAT NEST THERMOSTAT
Design Guidelines for web
Website color palette
Primarily used for graphics and accent colors within inforgraphics and iconography.
Used as panels and backgrpound colors to distinguish key sections.
For consistency, the majority of body copy throughout the site will be this color value.
HEX ECF2F3
HEX DBE3E5
HEX 9DA6AE
HEX 7B858E
HEX 8A9299
R 236 G 242 B 243
R 219 G 227 B 229
R 157 G 167 B 176
R123 G 133 B143
R138 G146 B153
The primary typographic header and link color.
Secondary colors to be used for accents and rollovers.
HEX 00AFD8
HEX FFA02F
HEX 8ADE77
HEX 3D4247
R000 G175 B216
R 075 G030 B 068
R138 G222 B119
R062 G067 B071
Typography for web Primary typeface typesetting guides for Website
Headlines, Sub-heads, & Body Text
Text Style & Sizes
Notes Large Header Akkurat Regular 28pt/32pt, ltr-sp = -25 00Afd8
Typography throughout the site is relatively straightforward. Larger titles follow brand guidelines and are set to the typeface, “Akkurat”. Because “Akkurat” is not a websafe typeface, these titles are rendered as images (JPGs). All other typography is set to the Web Font “Fuller Sans”.
20px
Large Body Text FullerSansDT Regular 18pt/22pt 8A9299
Here are a few examples of how headers and body text are being treated. Filename: nest_typography.psd
12px
Small Header FullerSansDT Bold 18pt/22pt 00Afd8 or 7B858E Small Body Text FullerSansDT Regular 15pt/19pt 8A9299
26px
Narrative Voice Header Akkurat Light 32pt/34pt, ltr-sp = -35 9DA6AE
26px
Chapter Header Akkurat Light 32pt/34pt, ltr-sp = -35 9DA6AE
20px 18px
21px
Additional Content Header FullerSansDT Bold 15pt/19pt 7B858E Tout Header FullerSansDT Bold 15pt/19pt 00Afd8 Caption Text FullerSansDT Regular 13pt/17pt 7B858E
Typography for web Primary typeface typesetting guides for Website
Text Style & Sizes
Notes Quote Text Georgia Italic 16Pt/18pt 7B858e Quoted Name FullerSansDT Bold 13pt/19pt 8A9299
14px
Quoted Title FullerSansDT Regular 13pt/19pt 8A9299
Additional Background Colors Large Header Akkurat Regular, 28pt/32pt, ltr-sp = -25 00Afd8 Large Body Text Fuller Sans DT Regular, 18pt/22pt 8A9299 Small Header Fuller Sans DT Bold, 18pt/22pt 00Afd8 or 7B858E Small Body Text Fuller Sans DT Regular, 15pt/19pt 8A9299 To help break-up pacing of content down the page, there are times when a light blue or medium blue background panel can be used. Typography color and sizing will be the same as it is on white.
Light BG ECF2F3
Medium BG DBE3E5
*There’s additional quote circles that can be used randomly with any comment or quotation.
UI Elements for web
Links & CTAs Here are a few examples of the Button types that are being used throughout the site. Please use the supplied PSD for reference. Filename: nest_ui.psd
Pill Button 1 Default FullerSansDT Bold 13pt
Pill Button 2
Pill Button 3
Pill Button 4
30px
Hover/down Arrow shifts 2px to the right on rollover
In special cases, an image/object can be associated with the pill button to add emphasis.
Pill Button 4
List Links Default
Default
Hover/down*
Hover/down*
Error Message:
Success Message:
Messages slide down upon reveal.
List links that are longer than one line have a line-height of 18pt, otherwise they are spaced at 24pt between each link.
Text Link
Overlays & Forms for web
Links & CTAs There are moments in the site where a lightbox needs to be used to allow a user to view a video or fill-out a form without redirecting them to a new page. Filename: nest_purchase_overlay.psd Lightbox Color Fill HEX ECF2F3 at 50% opacity
Selected radio button
Default radio button Text field stroke = 5px
Graphic Containers for web
Within sections other than the “Our Thermostat” pages, we use white graphic violators with one rounded corner that are inset over the main header photography to help reienforce the Nest brand language. The radius of the rounded corner is set to 40px.
80px
Left corner radius = 40px 160px
Within tertiary pages which are typically more text heavy, such as the “Career detail” and “Legal” pages, the graphic violator flips horizontally and takes over the other two-thirds of the page.
80px
Left Corner Radius = 40px 160px
Grid Structure for web 960px
12 Column The whole site is built off of a 12 column grid structure. Each column is 80px wide with an inset padding of 16px. Images and solid color backgrounds that span the full width of the page are also horizontally divisible by 80px.
80px
The height of this header, for example, is comprised of 3 rows.
1
80px
2
80px
3
80px
80px
80px
80px
Column Padding = 16px
28px
The Nest look
The world is full of clean, wonderful, but largely lifeless brands. Nest should be more soulful.
Feel ok about being a little messy, and never afraid to be human. Not picturepicture, but picture-real. Kitchens can have crumbs on the table. Dens, with magazines and newspapers askew. Pets playing with kids. Clothes in their transition from the dryer to the closet. Homework out. People snacking. Flowers from the garden, not yet arranged.
Nest will be a brand that endures when it comes to representing the way people actually live — in all its human detail. Nest becomes a brand that endures when it earns the choice of people who love making their house into a true home.
Photography
Nest makes cool products but its mission is more than just sleek products. Through photography we should celebrate life at home, and the moments for which universally the home is the stage.
Lifestyle photography
Photography don’ts
When choosing a photo for Nest, use these criteria:
A few tips for what not to do when shooting or selecting a photograph for Nest:
• Does it capture a genuine moment? • Does it feel warm or comfortable? • Is the weather, or the home, an implicit character? • Do you feel human presence?
• Don’t use images where people are posing, or are used as props like in a catalogue • Don’t use beautiful interior design that is not lived-in, or contrively staged • Don’t use images where it’s hard to tell what the weather is like, or if this is a public place • Don’t use flat, cold lighting
Tips: • Use natural light, windows, red and green tones vs. blue • People never look at the camera • Photos do not feel staged, wouldn’t find it in a catalog.
We are creating not just a product. Not just a company. But an idea.
That idea is about this place that we call home. Where we spend our lives. Have our joys. Retreat back to, to tend our sorrows. Raise our children in. Share meals in. Laugh. Love. Live. This place we call home means a lot to us, because it means a lot to human beings everywhere.
Our character:
Nest is Empathetic. Audacious. Ever-learning. In service of making home a joyful place to be.
Looks like Nest Honed to a simple expression— but no further. Represents a moment of life being truly lived— in all its human detail. Perfectly designed, but never design-y.
Sounds like Nest The straight talk of an expert. The advice of a neighbor in the know. The storytelling of a friend.
Thinks like Nest Focuses on what human beings really want. Obsessed about how technology can help. Ingeniously design the total experience that delivers.
Performs like Nest Learns you. Adapts your home around you. Saves you energy, time, money, and makes technology work for you.
