Natural Plus Dorm

a

a Preface

This Project we do for feasibility way to the dormitory business in concept nature & convenient by best on marketing strategy, operation, process management. In this project we have all of information which the dormitory entrepreneur must know include with natural industry, situation industry and all of feasibility that can help investor to decision to invest in dormitory project. In addition in this project also have financial feasibility that base on 20082010 information. I hope this will be benefit for the person who wants to invest in dormitory business

NOMENT TEAM

b Executive summary Our project is natural plus dormitory.

We choose area around Mae Fah Luang

University to launch our project or natural plus project because this university grows up every year and number of student increase in every year. Our dormitory for female only. Our dormitory located in front of Mae Fah Luang University between STK and Phutong dormitory which easy goes to study. There is area about 3,000 square meters. Our dormitory for female only, has 80 rooms, has normal rooms are 4,000 baht and special rooms are 4,500 baht per month, and has fourth floors. In first floor have office room, restroom, housekeeping room, kitchen room, swimming pool, and has16 rooms for rent. This floor all rooms have small grass in front of the room for breed any pets. Price per room is 4,500 baht. In second and third floor have 24 rooms; 20 rooms are normal rooms and 4 rooms are special rooms in each floor. In fourth floor have 16 special rooms. There are facilities more than normal room and special design. In normal rooms are 20 square meters and have 9 facilities. For example television, electric fan and air conditioner, wardrobe, double-size bed, desk, chair, dressing desk, Refrigerator, and Water heater. In special rooms are 36 square meters and have 10 facilities. We add “sofa” which a facility in special rooms. We decorated our dormitory to concern about ecology which we thought we do not need more rooms for service. The vision of our dormitory is “The natural plus will become a dormitory which provide many facilities and new technology, but still concern ecology style”. The mission of our dormitory, we will study about design dormitory which mixture between natural and technology.

c

Table of Contents Preface .................................................................................................................................. a Executive summary ............................................................................................................... b Chapter 1 Introduction .......................................................................................................... 1 1.1

Background and Significance of the Project ............................................................ 2

1.2 Objective ..................................................................................................................... 3 1.3 Benefits of Project ....................................................................................................... 3 1.4 Activities/Time Frame ................................................................................................. 4 Chapter 2 Industry Profile .................................................................................................... 5 2.1 Nature of Industry ....................................................................................................... 6 2.2 Situation of Industry .................................................................................................... 7 2.4 Vision of your Organization ...................................................................................... 11 2.5 Mission ..................................................................................................................... 11 2.6 Business Strategy ...................................................................................................... 11 2.6.1 Corporate level ................................................................................................... 11 2.6.2 Business level ..................................................................................................... 12 2.6.3 Functional Level ................................................................................................. 12 2.7 Conclusion ............................................................................................................ 13 Chapter 3 Market Feasibility Study ..................................................................................... 14 3.1Market Analysis ......................................................................................................... 15 3.1.2General Environment Analysis ............................................................................ 15 3.1.3 Competition Analysis (3C Analysis) ................................................................... 16 3.2 STP Analysis (segmentation, targeting, and positioning) ........................................... 21 3.2.1 Segmentation ...................................................................................................... 21 3.2.2 Market Targeting ................................................................................................ 22 3.3.3 Positioning .......................................................................................................... 22 3.3Marketing Mix Strategy.............................................................................................. 28 3.3.1 Product ............................................................................................................... 28 3.3.2 Price ................................................................................................................... 28 3.3.3 Place ................................................................................................................... 29 3.3.4 Promotion ........................................................................................................... 29 3.4 Sales Forecast/Profit Estimation ................................................................................ 30 3.5 Marketing expense .................................................................................................... 33 3.6 Conclusion ................................................................................................................ 34 Chapter 4 Technical Feasibility Study ................................................................................ 36 4.1 Production and Operations Analysis .......................................................................... 37

d 4.1.1 Product Characteristics (in Detail) ...................................................................... 37 4.1.2 Specification, Feathers, Dimension, Life Time, etc. ............................................ 37 4.1.3 Production/Services Process ............................................................................... 40 4.1.4. Location ............................................................................................................ 41 4.1.5 Facility Layout.................................................................................................... 42 4.1.6 Machine/Tool/Equipment ................................................................................... 53 4.1.7 Logistics Management ........................................................................................ 66 4.1.8 Facility Management .......................................................................................... 68 4.2 Cost of Investment ..................................................................................................... 73 4.3 Investment Cost ......................................................................................................... 73 4.4 Operating Cost .......................................................................................................... 77 4.4.1 Raw material Cost .............................................................................................. 77 4.4.2 Direct Labor Cost ............................................................................................... 77 4.4.3 Overhead ............................................................................................................ 77 4.5 Management Analysis ............................................................................................... 78 4.5.1 Administration Cost ............................................................................................ 78 Chapter 5 Financial Analysis ............................................................................................... 80 5.1 Income Statement ...................................................................................................... 81 5.2 Statement of cash flow .............................................................................................. 86 5.3 Balance sheet ............................................................................................................. 91 5.4 Project Analysis......................................................................................................... 96 5.5 Conclusion ................................................................................................................ 96 Chapter 6 Risk Management ............................................................................................... 97 6.1 Risk Management ...................................................................................................... 98 6.1.1 Internal Forces .................................................................................................... 98 6.1.2 External Forces ................................................................................................... 99 6.2 Financial Risk Analysis ........................................................................................... 101 6.3 Conclusion .............................................................................................................. 103 Chapter 7 .......................................................................................................................... 104 Summary........................................................................................................................... 104 Appendix .......................................................................................................................... 113

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Chapter 1 Introduction

2 1.1 Background and Significance of the Project Nowadays mostly people have more interest about nature because people feel relax when they live in nature and campaign to protect global warming. We combine nature with today accommodation by emphasize on beautiful and livable, it will be a perfect accommodation. In the present time dormitory business is very popular in area which near university. So we want to build project about livable dormitory in name of natural plus project. Most people invest in dormitory business around university area and got successful of business. According to following factor we think dormitory business it interesting so we choose area around Mae Fah Luang University to launch our project or natural plus project. Mae Fah Luang University in Chiang Rai is new big university in Thailand. Many dormitories had created around Mae Fah Luang University but it not enough demand of people in Mae Fah Luang because this university grows up every year and number of student increase in every year too. Amount of student in MFU

Number of student

10000 8000 6000

Male

4000

Female

2000

Total

0

2007

2008

2009

2010

Male

2416

2704

2749

2822

Female

4330

4951

5513

5923

Total

6746

7655

8262

8745

Figure 1.1

According to the amount of student in university increase rapidly follows: Mae Fah Luang University had total student around 6,746 persons in 2007. The next year, the amount of student rose to 7,655 persons. In 2009, total of student grew up to 8,262 persons. And nowadays the amount of student has around 8,745 persons. So we choose to start up project in this area. Our dormitory emphasize to make inmate feel more relax when stay in our dormitory. Mostly people want to have beautiful accommodation ether temporary accommodation or permanent accommodation. So our natural plus still care about beautiful room, furniture and decoration. We have swimming pool for provide and add high value. In addition outside areas such as car park, spring water, and yard. We try to add big tree for make it be shady and fresh.

3 1.2 Objective 1.2.1 To think for get high profit from investment. 1.2.2 To make business have more interest from investor. 1.2.3 To study about management process of dormitory. 1.2.4 To study trend in current for respond demand of customer. 1.2.5 Understand the market and trends of dormitory industry.

1.3 Benefits of Project Identify the benefits of this study 1.3.1 Knowing about the way to solve the problem in the real situation. 1.3.2 Knowing more about natural therapy. 1.3.3 Knowing arrangement and implementation plan. 1.3.4 Understand more architecture management. 1.3.5 Understand the financial for this business; think to get more profit and less than expend.

4 1.4 Activities/Time Frame Time ( Year/Month ) Activities

2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 --Period

2012

Nov. Dec.

Apr.

Jan.

Feb.

Mar. Apr.

Analyze demand of customer Analyze budget include maintenances

Analyze product and service profit

Analyze feasibility of financial factor

Analyze marketing strategies Contact staff (architect, engineer, decorator) Advertise and exit reservation

Collect first cash form reservation Build natural plus dorm Table 1.1

May

June

July

Aug. Sep.

Oct.

Nov. for build--

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Chapter 2 Industry Profile

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2.1 Nature of Industry Dormitory is place which provides temporary shelter and facility to inmate. Dormitory in Thailand divine into 2 types by law first in male second is female. Mostly dormitory business is like to build in places which have high number population such as school, official place, college, university etc. Nature product of dormitory in somewhere it more than room it like second home of inmate. Location is the most factors which important for dormitory businesses, Mostly location of dormitory always define target market too such as dormitory build at location near university target market of this dormitory are student of Mae Fah Luang University. Dormitory businesses are business that need high investment and need a long time for payback period but revenue rather be stable. Beside Dormitory is accommodation it’s can be leisure rest place for inmate. In present a lot of dormitory provide inmate more that shelter somewhere provide restaurant, somewhere provide internet café, somewhere provide coffee shop. Owner’s each dormitory they try to make their dormitory to difference form competitor. Style is one thing that they use to make difference and attract interest of customer. Adding small business such as book rental, coffee shop in dormitory is another way one which can attract customer. Selection appropriate one which can match with direction of dormitory is another one thing which entrepreneur should be decide. Although Dormitory business have a low risk and not complex about marketing but how to improve it to maximum profit is not easy. About maintaining too, every businesses have competition especially dormitory businesses, because of location is important to dormitory so in one location always have many dormitory. Chiang Rai is the city of travelling because there are many tourist destinations it makes attract interest of customer and suitable investment to dormitory business. For example, in Chiang Rai there are many Universities such as Rajabhat University, Rajamangala University of Technology Lanna Chiang Rai, and Mae Fah Luang University. In each University there are many dormitory but Mae Fah Luang University is the most famous and largest in Chiang rai. So, Mae Fah Luang University is the good location for establish dormitory business because easy to go to study. Our dormitory is one of select that the investor should investment. Even though

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in front of our University there are many dormitories for support student but in the future must have more people to study in our University. It makes dormitory not enough for support student. When our dormitory build already is one of student select because is new dormitory, high technology, shady, beautiful and easy to go to study.

WE ARE HERE

Figure 2.1 2.2 Situation of Industry Nowadays growth of business affects to the expansions of many organizations and a lot of institutions have developed and produce graduates to enter labor market. This process is cycle of current process. It make affect to other business. Increase in number of employment makes people to see opportunity to run businesses. Real estate business is once of interesting business in nowadays such as dormitory or apartment for rent. This is one channel to make a profit to the owner of the business as well. Although doing business will have a payback period of business longtime than any other, but it is a business we are often called "sleeping partner". As a result we study information from Nano Search Corporation about behavior of select accommodation. Nano search they select 200 samples in Bangkok in an area of dense housing, such as dormitory apartment. For this case, Nano search set limited to residential which have to pay the rent every monthly. The results showed that Sample Most are female and 42.0 percent were male, 58.0 percent for the study group which compare between two groups of people first one is students and second one is working people. Therefore, the age of 2, age 18-22 years old is 48.0 percent, and more than 22 years, 52.0 per cent.

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Thinking about doing dormitory businesses is about provision of furniture, what in each room. If you ask the opinion of customer from research they find about demand of customer to have basic equipment for decision to choose dormitory or not. They found that most cases need to have a bathroom in the both of the age is need bed, wardrobe. For the interest information is this age group is 18-22 years old, a student. They show about need of ceiling fans difference a group of more than 22 years of age. In addition to the basic furniture in the room, that need. The indispensable for dormitory in the rooms is equipment and electrical appliances that need to be. Because of the world today is a world of information. Therefore, research about the behavior of buying electrical appliances is made. By do survey about appliances available in the room form group of sample. They think, they needs most are TV 35 percent, followed by Internet 24 percent and 15 percent, floor fan and

air-condition, respectively, this

research form Nano corporation. In addition nowadays the major thing which customers use to select dormitory not price. If study we will found the factor which customer use to select dormitory is easy to living, Such as eating food, Security, and distance for pricing is in fourth order . Because of this make we know about location is very important for nowadays dormitory business. Location can make dormitory business successful or not.

About dormitory business customer always observe more than 1 place before decide to rent or not. Mostly they ask about one or two place for compare which place is better. Some group of customer asks 5-6 places before making decision. After customer get information and think to move or change new place. How they spent time before movie. From study found that from group of sample mostly or about 36 percent they spend time 1 month for decision to move and spend 2 mount about prepare to move. In addition they spent time about 10-15 day, respectively. About communication channel of dormitory businesses it hard to promote and attract people if we start new businesses. So good communication channel is doing public relations in the area because of people will know find information about dormitory in area which they want to live. In sample whose planning about houses. To assess the situation needs to stay in the future to know that those who rent an apartment that want to buy a home and condo high as 47.0 percent and 20.0 percent moved to workplace accommodation. But still the same

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dormitory for the answer show that high of percent about channel to do real estate business such as home or condo. Because people who want to have their own housing is about half of the entire sample.

In front of our university there are many competitors about dormitory. For example of competitor of our dormitory follow this: No.

Name

Number of room

1.

Phumipuk

87

2,000Baht

2.

Karn

24

1,900 Baht

3.

Sirinya

21

1,700-1,900 Baht

4.

Rattanakorn

20

1,700 Baht

5.

Fah Thai

224

1,600 Baht

6.

San Fah Luang

96

2,400-2,500 Baht

7.

Chadaporn

48

2,200 Baht

8.

Aorapin

54

1,500 Baht

9.

Jew Santonkok

18

1,600 Baht

10.

Pirom

20

1,500 Baht

11.

Thaithanawat

18

1,500-1,800 Baht

12.

Aumporn

26

1,600 Baht

13.

Sripasang

47

1,800 Baht

14.

Numthong tong

24

1,300-1,800 Baht

15.

Watcharakul

40

2,000 Baht

16.

TK

39

1,800 Baht

17.

Doung Keaw

39

1,500-1,800 Baht

18.

Fah inn

63

1,600 Baht

19.

Phu Tong

32

3,000 Baht

20.

Palm

60

4,000-4,800 Baht

21.

Chit chat

90

2,200-4,500 Baht

22.

Khampai

97

2,500-3,000 Baht

Table 2.1

Price per room

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2.3 Product/Service (in General)

Our product is green way style dormitory. Our dormitory located near Mae Fah Luang University, along the road with big trees, and between STK dormitory and Phutong dormitory. Our dormitory for female only, has fourth floors, and has 80 rooms. In first floor and fourth have 16 rooms, second floor and third floor have 24 rooms. Our dormitory has common room and special room. Price per room is 4000-4500 baht per month. We decorated our dormitory to concern about ecology which we thought we do not need more rooms for service because more rooms more wastes. Surrounded has any kind of trees, car park, garden, spring, ground for do activities, and swimming pool. Our dormitory in one room has Television, Electric Fan, Wardrobe, Double-size Bed, Desk, Chair, dressing desk, Refrigerator, Air conditioner, Water heater, and Rest room. And we have concept of service is service with purely heart. Our service is low price laundry service per semester, WIFI, CCTV security, insurance loss for any kind of asset, free repair service, and small party in some special day. Our special thing is we have water filtration system and a water reserve tank to reuse the water for ecology. No wastewater into the river or others. A water reserve tank on the roof building using electric motors for water pumps. When the water tank full, it stops working. Save water supply by using water pressure. Our dormitory has swimming pool provide for our customer.

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2.4 Vision of your Organization The natural plus will become a dormitory which provide many facilities and new technology, but still concern ecology style.

2.5 Mission We will study about design dormitory which mixture between natural and technology such as waste water treatment. All of these will provide for students and the important things are more convenient and eco closely. We will build identity of our business and everybody must remember our business.

2.6 Business Strategy 2.6.1 Corporate level Our dormitory focuses on growth in all side both eco and technology develops together based on principles of natural help to use the technology. For example, a waste water treatment for use in other side. In the future our dormitory may have to expand business more. When we there are more profit, we will expand our dormitory many area. Example building a dormitory of the same name, but in many areas and our dormitory may add more facilities for attract attention but still Eco concept. We may invest new business or extra business for support existing business. For example, opening a convenience store, laundry for customers service and is another way to make more profit. We may looking different business for protect business bankruptcy example to do extra business such as official dormitory together because official is a relatively stable career when this business bankruptcy we consider still have a profit from this occupation. The investment to do dormitory it must to use more invest so, we must to ask cooperation from partnership for support the investment because can help our reduce expenses and reduce risk in investment. Focus on the strength of the dormitory business. When the business stability we still same the customer service. For example service, facilities, price of room, manner service of staff because these thing is the one part of decision to customer that to service our dormitory and band loyalty or word of mouth it makes customer to more service but if business be full or don’t have profit so decrease our business or sell that business. Because although we to do business and don’t have

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profit we must to sell this business for bring money manage to business that more profit. These reasons are reduce the risk for to do business. Our dormitory there are change structures every year and survey to need of customer. There are to develop many slide such as structure of dormitory, management facilities, but still concept eco for respond new need of customer that to service of our dormitory.

2.6.2 Business level The prominent point of dormitory is we emphasize to destroy environment and use to life with environment. We don’t disturb and depend on environment but still consider many technologies for respond to need of human that still to convenience in daily life. Although to use technology it makes global warming but our dormitory emphasize this way that to use replacement thing for deceases global warming such as wastewater treatment. There are tree planting for shadow. These reason it makes we are the cost leader because there are low cost but high technology because we use replacement things it makes we have low cost more than other dormitory. So, there are low price and more interesting because our dormitory there is different concept with other dormitories.

2.6.3 Functional Level 2.6.3.1 The Marketing Strategy  Support and show our product about the natural dormitory. 

Do activities to protect about environment.



To have promotion for attract customer.

2.6.3.2 The Operation Strategy  To improve our dormitory for respond customer need. 

To develop our dormitory toward in the high class.



To be a perfect accommodation and livable.

2.6.3.3 The Human Resources Management Strategy  All of our employees have a service mind. 

Trained all of our employees to save environment.

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2.6.3.4 The Financial Strategy  To make clearly the financial management. 

To relate the money inside our business.



Use all of budget to support business level and corporate level.



Use alternative energy to cost cut.

2.7 Conclusion Industry profile natural of industry, our industry is dormitory green way style. From observe dormitory in Thailand can divide into 2 types are male and female. Our dormitory doing for female only. Target market of this dormitory is student of Mae Fah Luang University. Dormitory businesses are business that need high investment and need a long time for payback period but revenue rather be stable. Although Dormitory business have a low risk and not complex about marketing but how to improve it to maximum profit is not easy. In the future our dormitory is one of student select because is new dormitory, high technology, shady, beautiful and easy to go to study. The situation of industry in nowadays growth of business affects to the expansions of many organizations and a lot of institutions have developed and produce graduates to enter labor market. From Nano Search Corporation about behavior of select accommodation we will found the factor which customer use to select dormitory is easy to living, Such as eating food, Security, and distance for pricing is in fourth order. Because of this make we know about location is very important for nowadays dormitory business. Location can make dormitory business successful. The service of our dormitory is green way style dormitory. Our dormitory for female only. We decorated our dormitory to concern about ecology which we thought we do not need more rooms for service. The vision of our dormitory is “The natural plus will become a dormitory which provide many facilities and new technology, but still concern ecology style”. The mission of our dormitory, we will study about design dormitory which mixture between natural and technology.

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Chapter 3 Market Feasibility Study

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3.1Market Analysis 3.1.2General Environment Analysis 3.1.2.1 Political In the part of politic Chiang Rai don’t have problem in this part even though Chiang Rai is curfew but not effect to dormitory business because our University not relate with politic. This problem doesn’t have importance for business long run. Investor can invest this business not consider politic side because this province there are many side that interesting such as natural and environment. Nowadays politic in Chiang Rai don’t have problem so this problem not effect to dormitory business.

3.1.2.2 Economic In part of economic, our dormitory support many side of economic. In our dormitory there are many facilities for interesting from customer it makes our dormitory increase more profit. The part of price, our dormitory there are cost affordable value. So, our dormitory is one of select that to choose for student because our dormitory emphasize to environment, cheap, but high technology. Because of our dormitory there are method for decrease energy it makes decreases expenses. This reason it makes reduce the cost of the customer.

3.1.2.3 Social and environment Our dormitory emphasize environment is the main factor because don’t destroy environment, don’t use energy that to help decrease global warming We have process for manage within dormitory that to help decrease global warming by plant many trees. There is wastewater treatment for to use again such as water the plants. There is classifying garbage; wet garbage such as food scraps we can ferment are fertilizer for water the plants, dry garbage such as plastic bottle and plastic bag we can bring these garbage recycle for to reuse, and danger garbage such as spray can for protect chemicals to air it makes there are more pollution. In part of social surrounding of dormitory there are good pollution and environment it makes student awareness for nature lovers and have good social.

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3.1.2.4 Technology Event though our dormitory emphasize green way life style but there are high technology for convenient to students. In nowadays trend of global warming is the most popular but our dormitory doing not forget technology. In our dormitory there are many facilities high technology such as internet Wi-Fi for to use quickly online, scan face system, security system, and closed-circuit television system for safety.

3.1.3 Competition Analysis (3C Analysis) 3.1.3.1Competitive Analysis In the dormitory market at MFU is high opportunity to face with new dormitory, because MFU is a new university investor see this way and they come to find profitability. Our target market is student of Mae Fah Luang University. In front of MFU have more competitors student can bargain our dormitory to meet the need of them. Around university have 3 types of habitat; private dormitory, university’s dormitory, and house for rent. All of habitats are different. University’s dormitory has low price and live in the university. It’s convenience to student who loves simple life but there has more roommates and feel like dependent. House for rent has high price and more independent. But customers need to do anything by themselves and host does only collect the money. And private dormitory although high price but we offer anything to our customer such as independent life, service, easy accessibility, and more comfortable. In front of MFU have all of dormitory about 44 dormitories. Female dormitory has about 22 dormitories. We separate them into three classes. First is high class; this class is dormitory offer high price high comfortable, Second is middle class; this class offer middle price and middle comfortable, and last is Low class; they offer low price and little comfortable. Customer can choose and has more bargain power in each class because customer can choose what dormitory they satisfy. From this, our business has less bargain power because customer can choose new dormitory.

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3.1.3.2 Customer Analysis Our customer is female student in Mae Fah Luang University and who need more comfortable life and love nature. Our dormitory nears the university easy to go to study, satisfy the price with facilities, and we offer more comfortable. So, this bar chart represents the amount of female student in university follows: Mae Fah Luang University had female student around 4,330 persons in 2007. The next year, the amount of student rose to 4,951 persons. In 2009, total of student grew up to 5,513 persons. And nowadays the amount of student has around 5,923 persons.

Number of student

Amount of female student in MFU 6000 5000 4000 3000

2007

2000

2008

1000

2009 2010

0

female

2007

2008

2009

2010

4330

4951

5513

5923

Figure 3.1

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3.1.3.3 Competitor Analysis Our target is female and most of them are student in Mae Fah Luang University. The age of our target is about 18-22 years old and we emphasize for students who love in nature. We have 22 competitors and we divided them into 3 classes. First class is high price high comfortable such as Palm garden place. Palm Garden Place has price about 4,000 – 4,800 Baht. And facilities double bed size, large wardrobe, air-condition, water heater, TV, internet, refrigerator, desk, chair, large area of room and car park. Palm Garden has total room are 60 rooms. Address: 583 Moo. 1, Tumbon Tha-Sud, A.Muang, Chaing Rai 57100 Tel. 081-8822-525

Figure 3.2 Strengths – More comfortable

Weakness – High price

- Near university

- In the evening the road to there is more

-Good view

dark and dangerous

-Large car park

- The road for go to this dormitory has

-Full option facilities

high damaged

-More private

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Their target: Student in MFU both of male and female. But male can live only the first floor. And person who love peaceful, more comfortable, and who want live near university. Second class is middle price and middle comfortable such as Kam Pai dormitory.

Figure 3.3 This dormitory has price about 2,200 Baht. And facilities middle bed, water heater, refrigerator, large wardrobe, electric fan, desk, chair, and internet. This dormitory offers middle comfortable. Kam Pai has 3 building of dormitory and total rooms are 97 rooms. Address: 161 Baan Sun Ton Kok, Tumbon Tha-Sud, Downtown, Chaing Rai 57100. Tel: 053-912-396 Strength – Middle price -Comfortable

Weakness - Far from the University - Isolated road

-Good brand loyalty Their target: Female student in MFU, who want live near market, community and gas station.

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Third is low class offer low price and less comfortable such as Fah Thai dormitory.

Figure 3.4 This dormitory has priced about 1,600 baht. Have bed, desk, wardrobe, water heater, electric fan, and internet. Fah Thai has 7 building of dormitory and total rooms have 224 rooms. Address: Moo 1, Tumbon Tha-sud, downtown, Chiang Rai 57100 Tel: 053-912108-9 Strength – Low price

Weakness - Less of comfortable

- Near the market

- Less of facilities

- Easy to go University

Their target: Student in MFU, who want to save money, near market, and live in social. Because this dormitory is low price and low of service too.

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3.2 STP Analysis (segmentation, targeting, and positioning) 3.2.1 Segmentation Our market segmentation divided into -

Geographic segmentation Country region is the important thing for think this project. Because of

characteristic of region in Chiangrai is natural such as trees, waterfall and good atmosphere which suitable with concept of the natural plus dormitory which our concept is green world. -

Demographic segmentation The natural plus dormitory suitable for female from division of registrar’s MFU.

In year 2010 total of number of students are 9,722 persons; female 6,554 persons. The age of our segmentation is about 18-22 years old and we emphasize for students who love in nature.

Figure 3.5 -

Psychographic segmentation Life style of our segmentation is for student who love natural, need many

facilities. Our natural plus still care about beautiful room, furniture and decoration. So we try to apply the combination between beautiful, technology and natural together. We can guarantee when everybody stay in our dormitory, they will feel more relax and close to natural.

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3.2.2 Market Targeting We choose our target is female and most of them are student in Mae Fah Luang University. This group of customer have demand which match with concept of the natural plus. Style of dormitory emphasizes natural style and new technology together which match with demand of customer.

3.3.3 Positioning Image of our business which the customer can observe. The first, the natural plus is the dormitory which gets standard and female dormitory that match with policy of our university. Eco style and provide with new technology. Nowadays trend of eco is popular and there are many people interest in this trend. So we need to respond their demand and we can guarantee the natural plus is a good accommodation which customer must impress.

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Positioning map of the natural plus dormitory and our competition

High class

Palm garden

Chit Chat

Phumipuk Phutong Sanfahluang

Warcharakul

Moderate service

Sri pa sang

Sirinya dorm.

Chadaporn

TK

High service

Fha inn Duang keaw

Ma mai son

Karn dorm. Rattarakorn dorm.

Jew santonkok

Namtuangthong

Orapin

Thanawat Amporn

Pirom

Low class Figure 3.5

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Analysis of dormitories which have high class and high service like natural plus. There are Palm garden dormitory, Chit chat dormitory, San Fah Luang dormitory and Phuthong dormitory.

Palm Garden Place

Figure 3.6 Price: 4,000 – 4,800 Baht. Facilities : Double bed size, large wardrobe , air-condition, water heater, TV, internet, refrigerator, desk, chair, large area of room and car park. Address : 583 Moo. 1, Tumbon Tha-Sud, A.Muang, Chaing Rai 57100 Tel. 081-8822-525 Palm Garden Place dormitory is the important competitor to our dormitory because Palm has garden style and emphasize natural like our dormitory. The prominent points are more comfortable, near university, good view, large car park, full option facilities and private. The inferior are high price, road is dangerous.

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San Fah Luang dormitory

Figure 3.7 Price : 2,400 - 2,500 Baht per month and not exceed 2 person Owner : Miss.Somjit Rongharnjit Address : 427 Moo.1,Tumbon Tha-Sud, A.Muang, Chiang Rai 57100 Tel. 053-706518-20 Style of dormitory : 3 floor 96 room Facilities : Bedroom, desk, chair, dressing desk, wardrobe, water heater, fan, refrigerator, television Cost of utilities : water 50 Baht per pax, Electricity 6 Baht per unit, internet 300 baht, insurance 2,500 baht San Fah Luang dormitory is one of our competitors, but San Fah Luang not emphasize natural like our dormitory. But this dormitory has some of prominent such as large area of rooms and near market. For inferior are lack of manage about water system road for access is not good.

26

Phu Thong

Figure 3.8

Price: 3,000 baht per month and not exceed 2 person Owner: Mr. Suthat Ratarin Address: 329 Moo.1,Tumbon Tha-Sud, A.Muang, Chiang Rai 57100 Tel. 053-706533 Style of room: 4 floor Facilities: Double bed, wardrobe, water heater, air conditional, telephone, refrigerator, television, dressing desk Cost of utilities: electricity 5 baht per unit, internet 300 baht per room, water, insurance 5,000 baht. Phu Thong dormitory is our competitor which has high class and high service. Phu Thong is one of choice for female student because it is dormitory network and has standard of dormitory. But because of this dormitory open for long time, so dormitory look degenerate and system of equipment are not efficiency. Some of prominent such as easy for access, near university and near market. For inferior are problems of water system, noise pollution and don’t have standard of electricity.

27

Chit Chat

Figure 3.9 Price: 3,000 baht per month and not exceed 2 person Owner: Mr. Suthat Ratarin Address: 329 Moo.1,Tumbon Tha-Sud, A.Muang, Chiang Rai 57100 Tel. 053-706533 Style of room: 4 floor Facilities: Double bed, wardrobe, water heater, air conditional, telephone, refrigerator, television, table Cost of utilities: electricity 5 baht per unit, internet 300 baht per room, water , insurance 5,000 baht. Strengths

Easy for access Near university Near market Many facilities

Weakness

Road is not good Equipment with in room not have standard

28

3.3Marketing Mix Strategy 3.3.1 Product Our dormitory emphasize about natural, fresh air, and shady but completely with technology. Our dormitory for female only, has fourth floors, 80 rooms, and one room for two persons. We build the dormitory that has full function of facilities such as Television, Electric Fan, Wardrobe, Double-size Bed, Desk, Chair, dressing desk, Refrigerator, Air conditioner, Water heater, and Rest room. Surrounded has any kind of trees, car park, and garden. Our dormitory has fourth floor, first floor has 16 rooms. This floor has small yard in front of a room. We build a small yard for respond to person who wants to breed a pet. Because nowadays has a few dormitory that allow to breed a pet. Second and Third floor has 24 rooms in each floor, these floors have two kind of rooms are special room and common room. Special rooms have 4 rooms in each floor; these rooms have big size and have all of facilities. Common rooms have 20 rooms in each floor. It’s a simply but have a special identity style. And fourth floor has 16 rooms; this floor is a special room. The main point of our dorm is living with a natural, peaceful, and livable. Our dormitory has some activities for support about environment is water filtration system and a water reserve tank to reuse the water for ecology. A water reserve tank on the roof building using electric motors for water pumps. When the water tank full, it stops working automatically. It’s help to save water supply by using water pressure. Our dormitory has swimming pool for provide a customer. Our product level including with core product, facilitating product, supporting product, and augmented product. Core product is room. Furniture in room are facilitating product. Our dormitory take place near university, grocery store, and bus stop and these things are supporting product. Augmented product of our dormitory is living with a natural, peaceful, fresh air, and shady.

3.3.2 Price We separate our rooms into two groups are special room and common room. First floor has small yard for breed a pet is 4,500 baht per month. In second and third floor have two types. Special room is 4,500 baht per month and common are 4,000 baht per month. In fourth floor is special room; 4,500 baht per month. These costs exclude

29

cost of utilities. Electricity charge 5 baht per unit, water charge free, and 3,000 baht for insurance cost.

3.3.3 Place Place is the channel to contribute our product. Our dormitory is located in front of Mae Fah Luang University between STK dormitory and Phutong dormitory. Address: 599 Moo. 1, Tumbon Tha-Sud, A.Muang, Chaing Rai 57100 Tel. 053-483-999, Fax. 053-484-999

3.3.4 Promotion In summer time we think half of cost. WIFI, free internet every rooms, insurance loss for any kind of asset, free repair service, and small party in some special day such as New Year, Song Karn Festival.

30

3.4 Sales Forecast/Profit Estimation Table 3.1 Sale forecast of year 2011 Sale on product year 1

Percent of sale

Rent [room type1]

33.6

Rent [room type2] Water Electricity Laundry

45.4 2 10.8 6.4

Jan

Feb

March

April

May

0

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

June

July

Aug

Sep

32,000

48,000

80,000

96,000

54,000

90,000

108,000

2,000

3,200

12,000

Oct

Nov

Dec

Year1

52,000

128,000

160,000

596,000

144,000

72,000

162,000

180,000

810,000

4,400

5,600

5,800

6,800

8,000

35,800

19,200

26,400

33,600

12,600

40,800

48,000

192,600

9,000

10,800

14,400

21,600

4,500

26,100

28,800

115,200

Washing Machine

1.8

-

-

-

-

-

2,400

3,360

4,800

5,760

600

7,200

8,160

32,280

Total Sale on Cash

100

-

-

-

-

-

111,400

174,560

238,000

306,560

147,500

370,900

432,960

1,781,880

Jan

Feb

March

April

May

June

July

Aug

Sep

Oct

Nov

Dec

Year2

Table 3.2 Sale forecast of year 2012 Sale on product year 2

Percent of sale

Rent [room type1]

39.6

160,000

160,000

160,000

160,000

160,000

160,000

160,000

160,000

160,000

40,000

128,000

128,000

1,736,000

Rent [room type2] Water Electricity Laundry

45.5

180,000

180,000

180,000

180,000

180,000

180,000

180,000

180,000

180,000

180,000

180,000

180,000

2,160,000

2.4

8,000

8,000

8,000

8,000

8,000

8,000

8,000

8,000

8,000

8,000

6,800

6,800

11.63

48,000

48,000

48,000

48,000

48,000

48,000

48,000

48,000

48,000

24,000

40,800

40,800

93,600 537,600

0.7

28,800

28,800

9,000

9,000

9,000

28,800

28,800

28,800

28,800

9,000

26,100

26,100

261,000

Washing Machine

0.17

8,160

8,160

1000

1,000

1,000

8160

8160

8,160

8,160

1,000

7200

7,200

67,360

Total Sale on Cash

100

432,960

432,960

406,000

406,000

406,000

432,960

432,960

432,960

432,960

262,000

388,900

388,900

4,855,560

31

Table3.3 Sale forecast of year 2013 Sale on product year 3

Percent of sale

Jan

Feb

March

April

May

June

July

Aug

Sep

34.6

128,000

128,000

128,000

128,000

128,000

128,000

128,000

128,000

128,000

43.9

162,000

162,000

162,000

162,000

162,000

162,000

162,000

162,000

2.2

6,800

6,800

6,800

6,800

6,800

6,800

6,800

11.4

40,800

40,800

20,400

20,400

20,400

40,800

6.3

26,100

26,100

6,300

6,300

6,300

Washing Machine

1.6

7,200

7,200

660

660

Total Sale on Cash

100

370,900

370,900

324,160

Rent [room type1] Rent [room type2] Water Electricity Laundry

Oct

Nov

Dec

Year3

64,000

128,000

128,000

1,472,000

162,000

81,000

162,000

162,000

1,863,000

6,800

6,800

6,800

6,800

6,800

81,600

40,800

40,800

40,800

20,400

40,800

40,800

408,000

26,100

26,100

26,100

26,100

6,300

26,100

26,100

234,000

660

7,200

7,200

7,200

7,200

660

7,200

7,200

60,240

324,160

324,160

370,900

370,900

370,900

370,900

179,160

370,900

370,900

4,118,840

Oct

Nov

Dec

Year3

Table 3.4 Sale forecast of year 2014 Sale on product year 4

Percent of sale

Jan

Feb

March

April

May

June

July

Aug

Sep

34.6

128,000

128,000

128,000

128,000

128,000

128,000

128,000

128,000

128,000

64,000

128,000

128,000

1,472,000

43.9

162,000

162,000

162,000

162,000

162,000

162,000

162,000

162,000

162,000

81,000

162,000

162,000

1,863,000

2.2

6,800

6,800

6,800

6,800

6,800

6,800

6,800

6,800

6,800

6,800

6,800

6,800

81,600

11.4

40,800

40,800

20,400

20,400

20,400

40,800

40,800

40,800

40,800

20,400

40,800

40,800

408,000

6.3

26,100

26,100

6,300

6,300

6,300

26,100

26,100

26,100

26,100

6,300

26,100

26,100

234,000

Washing Machine

1.6

7,200

7,200

660

660

660

7,200

7,200

7,200

7,200

660

7,200

7,200

60,240

Total Sale on Cash

100

370,900

370,900

324,160

324,160

324,160

370,900

370,900

370,900

370,900

179,160

370,900

370,900

4,118,840

Rent [room type1] Rent [room type2] Water Electricity Laundry

32

Table 3.5 Sale forecast of year 2015 Sale on product year 4

Percent of sale

Rent [room type1]

34.6

Rent [room type2]

43.9

Water

2.2

Electricity

11.4

Laundry

6.3

Washing Machine

1.6

Total Sale on Cash

100

Jan

Feb

March

April

May

June

July

Aug

Sep

128,000

128,000

128,000

128,000

128,000

128,000

128,000

128,000

128,000

162,000

162,000

162,000

162,000

162,000

162,000

162,000

162,000

6,800

6,800

6,800

6,800

6,800

6,800

6,800

40,800

40,800

20,400

20,400

20,400

40,800

26,100

26,100

6,300

6,300

6,300

7,200

7,200

660

660

370,900

370,900

324,160

324,160

Oct

Nov

Dec

Year5

64,000

120,000

120,000

1,456,000

162,000

81,000

153,000

153,000

1,845,000

6,800

6,800

6,800

6,400

6,400

80,800

40,800

40,800

40,800

20,400

38,400

38,400

403,200

26,100

26,100

26,100

26,100

6,300

24,000

24,000

229,800

660

7,200

7,200

7,200

7,200

660

7,200

7,200

60,240

324,160

370,900

370,900

370,900

370,900

179,160

349,000

349,000

4,075,040

* In sale forecast not include insurance cost (insurance 3,000 per room) * Forcase base on information form entrepreneur dormitory near MFU Which we st as competitor, number of mfu student, increase in dorm business arround MFU * Population of MFU student 6,430 (2549) * Information form http://reg.mfu.ac.th/registrar/statistics/RepCurr.asp * Population of MFU student 7,054 (2550) * Population of MFU student 8,035 (2551) * Population of MFU stundent tend to increae every years because of MFU is deverloping university MFU plan to open new school.

* Population source form division of registrars of Mae Fah Luang University

33

3.5 Marketing expense Table 3.6 Marketing expense of 2011 Year 2011 March April Discount rental room type1 Discount rental room type1 Total

June -

Oct 26,000 36,000

Total 26,000 36,000 62,000

June

Oct

Total

Table 3.7 Marketing expense of 2012 Year 2

March

April

Discount rental room type1

0

0

0

40,000

40,000

Discount rental room type2

0

0

0

45,000

45,000

Total

85,000

Table 3.8 Marketing expense of 2013 Year 3

March

April

June

Oct

Total

Discount rental room type1

0

0

0

32,000

32,000

Discount rental room type2

0

0

0

40,500

40,500

Total

72,500

Table 3.9 Marketing expense of 2014 Year 3

March

April

June

Oct

Total

Discount rental room type1

0

0

0

32,000

32,000

Discount rental room type2

0

0

0

40,500

40,500

Total

72,500

Table 3.10 Marketing expense of 2015 Year 3

March

April

June

Oct

Total

Discount rental room type1

0

0

0

32,000

32,000

Discount rental room type2 Total

0

0

0

40,500

40,500 72,500

* Marketing Expense for reduce price of room

34

3.6 Conclusion From marketing analysis our group can divided into 5 sides are political, economic, technology, social, and environment. In each side can effect to our business because it depend on that condition. When we need progress business we must know to social surrounding and economic situation for develop our dormitory. So we must to know general situation for solve problem within our business. When we know about problem and to solve method it makes our business can carry on for along time. Our competition analysis looks into the strategy of competitor, who is our customer, and dormitory competitive market. Our competitors have many places and use many strategies to run the business. So, we divided them into three classes for easy to analysis. Our customer is student who studying at Mae Fah Luang University, so, we choose suited strategy to response the need of studying students. And our competitive analysis we look to how the our business could survived in the market which has more number of the competitors; we used five force model to evaluate ourselves. STP is one section that important before investment .It is one step of analysis in market situation .For the first, we must specify target market because of there are many group of customer and they have different demand. We can not respond all of their need because of limited of resources but we can select group for respond. So STP helps us to know group of customer then it easy to focus on their demand. Our target group is group of student in Mae Fah Luang University which age about 18-22 years old. These groups always love natural, peaceful, like in green style and in the same time they need high technology for theirs convenient. For marketing Strategy, Product: Our dormitory emphasizes about natural. Our dormitory for female only, has fourth floor, 80 rooms, and one room for two persons. Our product level including with Core product is room. Furniture’s in room are facilitating product. Our dormitory take place near university, grocery store, and bus stop and these things are supporting product. Augmented product of our dormitory is living with a natural, peaceful, fresh air, and shady. Price: We separate our rooms into two groups are common and special room. Common size is 4,000 baht and special size is 4,500 baht. First floor can breed a pet is 4,500 baht per month. In second and third floor have common and special. Fourth floor is special size. Place: Our dormitory is

35

located in front of Mae Fah Luang University between STK dormitory and Phutong dormitory. Our dormitory easy access to university, shops, and bus stop. Promotion: In summer time we think half cost per room. About sale forecast we use information form main competitor to compare.

36

Chapter 4 Technical Feasibility Study

37

4.1 Production and Operations Analysis 4.1.1 Product Characteristics (in Detail) Our product is green dormitory concern about ecology. Our dormitory located in front of Mae Fah Luang University between STK dormitory and Phutong dormitory. Our dormitory easy goes to university, shops, and bus stop. Our dormitory for female only and has fourth floors. In first floor has 16 rooms are 4,500 baht per month and this floor customer can breed a pet. In second and third floor has 24 rooms and has two types. Common size is 4,000 baht per month and special size are 4,500 baht per month. Fourth floor is special size 4,500 baht per month. Our dormitory in one room has Television, Electric Fan, Wardrobe, Double-size Bed, Desk, Chair, dressing desk, Refrigerator, Air conditioner, Water heater, and Rest room. Our service is morning call for wake up every morning, low price laundry service per semester, WIFI, insurance loss for any kind of asset, free repair service, and small party in some special day. Our special thing is we have water filtration system and a water reserve tank to reuse the water for ecology. No waste-water into the river or others. Surrounded has any kind of trees, car park, garden, and swimming pool for provide our customer.

4.1.2 Specification, Feathers, Dimension, Life Time, etc. Our dormitory there are room total 80 rooms 4 floor can be divided into 3 types such as the first floor there are grass in front of the room for take care their pet. The first floor is only floor that can take care their pet. Within the room there are many facilities such as bed, dresser, wardrobe, fan, air condition, TV, and writing table. The second and third floor can be divided into 2 types are normal room and special room. In normal room there are facilities like a room of the first floor but can not take care their pat. In special room there are only 8 rooms and biggest room. The forth floor are special room there are 16 rooms. There are facilities more than normal room and special design. The other facilities such as swimming pool, laundry room, kitchen, and house keeping room for service customer. Our dormitory emphasize about green way life style that we support to decrease for use energy and plant tree for decrease global warming. Our dormitory there is wastewater treatments for reuse water such as water the tree

38

surrounding our dormitory. Deck floor there are small park for student can relax and read a book all of these are facilities of our dormitory Figure 4.1 Model of dormitory

39

40

4.1.3 Production/Services Process

1.Prepare about documentation such as title deeds

2.Contact with Home Builder that reliable

3.Bring copy of title deeds to plot of land so that the company designs about building

4.Agreement about design cost and construction costs

5.Prepare documents to be used to borrow money from banks. Made on loans using securities that were land and buildings to create

6.The Bank will recommend the duration of Based on income and rental costs

7.Construction begin and a withdrawal to contractors

8.Construction completed. Open to customers rent and began the first period of repayment to bank

9.Finished of repayment and then transfer ownership to our

41

4.1.4. Location Our dormitory located in front of Mae Fah Luang University between STK dormitory and Phutong dormitory. There are areas 1 rai 350 square wah or 3,000 square meters. The reason of our dormitory located in that area because we emphasize the student and staff with in university that to stay. This location suitable building our dormitory because it is convenient to go and not to far from our university. Figure 4.2 Location

WE ARE HERE

42

4.1.5 Facility Layout 4.1.5.1 Plan of the first floor. There are laundry room, housekeeping room, kitchen, rest room, swimming pool, office, and bed room 16 rooms. In each bed room have side 5x4 square meters. 28 m. 4 m.

3 m. 14 m.

6 m.

48 m.

Figure 4.3

43

4.1.5.2 Plan of the second floor. There are normal room 20 rooms and special room 4 rooms. 28 m.

48 m.

Figure 4.4

44

4.1.5.3 Plan of the third floor There are normal room 20 rooms and special room 4 rooms. 28 m.

48 m.

Figure 4.5

45

4.1.5.4 Plan of the fourth floor There are special room 16 rooms. 28 m.

48 m.

Figure 4.6

46

4.1.5.5 Plan of deck There are water tank and small park for relax or read a book.

Figure 4.7

47

4.1.5.6 Pavilion

Figure 4.8 4.1.5.7 Floor 1 Common size RM 1001-1006 Size 5x4 m. Facilities in room 1 Television

6 Chair

2 Electric Fan, Air conditioner

7 Dressing desk

3 Wardrobe

8 Refrigerator

4 Double-size Bed

9 Water heater

5 Desk

5 m.  8

Restroom

Door

9 1

4 m.

3

4

5,6 7

Figure 4.9

2

48

4.1.5.8 Floor 2-3 common size Floor 2 common size : RM 2001-2010, 2015-2024 Size 5x4 m. Floor 3 common size : RM 3001-3010, 3015-3024 Size 5x4 m. Facilities in room 1 Television 2 Electric Fan, Air conditioner 3 Wardrobe 4 Double-size Bed 5 Desk 6 Chair 7 Dressing desk 8 Refrigerator 9 Water heater 5 m.

7

Restroom

3

9 4

4 m.

Door 2

1 5,6

Figure 4.10

8

49

4.1.5.9 Floor 2-3 Big sizes Floor 2 Big sizes : RM 2011-2014 Size 6x6 m. Floor 3 Big sizes : RM 3011-3014 Size 6x6 m. Floor 4 Big sizes : RM 4001-4016 Size 6x6 m. Facilities in room 1 Television

7 Dressing desk

2 Electric Fan, Air conditioner

8 Refrigerator

3 Wardrobe

9 Water heater

4 Double-size Bed

10 Sofa

5 Desk 6 Chair

Restroom 2

1

9

8 10

3

7 4

Door Figure 4.11

5,6

50

4.1.5.10 Office Size 8x10 m. Facilities in room 1Television 2 Receive visitor table 3 Refrigerator 4 Air Conditioner 5 Table and chair 4 3

2

5

Door rr

1

Figure 4.12

51

4.1.5.11 House keeping room and kitchen room Size 12x6 m. Facility in room 1 Microwave 2 Refrigerator 3 Vacuum bottle

2

3

1

Door

Door

Door Figure 4.13

52

4.1.5.12 Restroom of floor 1 size 6x10 m. 1 Bathroom 2 Restroom 3 Basin 4 Shower

1 4 1

1

2

2

Door 2

3

Figure 4.14

53

4.1.6 Machine/Tool/Equipment 4.1.6.1 Machine/Tool/Equipment for recreation room Figure 4.15 Room set of normal rooms< Bed, dresser, wardrobe>

Cost 9,900 Baht

Special room set of second floor < Bed, dresser, wardrobe>

Cost 12,900 Baht Air- conditioner

S10-SBB6M 12,900 Baht cost include setup S13-SBB6M 14,900 Baht cost include setup

54

Electrical fan

Cost 945 Baht

Refrigerator

Cost 5,690 Baht

TV

LCD TV 22" SAMSUNG LA22C350 6,850 Baht

LCD TV 32" LG 32LD310 11,200 Baht

55

Sofa for special room

Cost 7,590 Baht. Water heater

Cost 2,600 Baht. Washbasin

Cost 500 Baht. Toilet Bowl

56

Cost 1,549 Baht. Mirror

Cost 200 Baht. Rinsing spray

Cost 100 Baht. Box for toilet paper

Cost 300 Baht. Box for soap

57

Cost 400 Baht.

Ventilators

Cost 500 Baht. Writing Table

Cost 1,000 Baht. Chair

Cost 300 Baht.

58

Small table

Cost 500 Baht. 4.1.6.2 Office supplier

Cost 19,100 Baht. Computer Acer Version M670G V6500491LE Intel Core 2 Duo E7600

Cost 22,000 Baht.

4.1.6.3 Housekeeping and kitchen equipment Microwave LG MS-2147CW

Cost 1,890 Baht.

59

Vacuum bottle

Cost 1,855 Baht. 4.1.6.4 Bathroom equipment

Cost 990 Baht. 4.1.6.5 Laundry room equipment Coin operated washing machine

LG 8 kg. WFT 8051 TD Cost 9,990

60

Washing machine

Cost 11,673 Baht. Ironing machine

Princess From Netherlands: 332832 Cost 6,900 Baht

4.1.6.6 Other equipment Wastewater treatment

Cost 20,000 Baht.

61

Extinguish a fire bucket

Cost 1,200 Baht.

Standalone face scan and fingerprint access control system

Cost 39,000 baht CM I F302

62

Small Lamp

Cost 350 Baht

Wall lamps

Cost 490 Baht

63

CCTV or Closed-circuit television

Cost 25,900 Baht.

Fluorescent for garage

Cost 150 Baht

Water Tank

Cost 10,450 Baht

64

Room example Bed Room

Rest room in bed room

Kitchen

65

Swimming Room

Rest room

Table set swimming pool side

66

Table set on deck

4.1.7 Logistics Management Our dormitory orders many merchandise such as room set from index living Mall, Boontha Vorn Company and website because these companies have a famous about furniture, facilities equipment and unique style.

4.1.7.1 All of equipment within room -

Room set of normal room 9,900 Baht per one set. There are 56 set.

-

Room set of special room 12,000Baht per one set. There are 24 set.

-

Air conditioner in normal room 12,900 Baht. There are 56 machines. In special room 14,900 Baht. There are 24 machines.

-

Electronic fan 945 Baht. There are 80 machines.

-

Refrigerator 5,690 Baht. There are 80 machines.

-

TV 22 inch in normal room 6,850 Baht. There are 56 machines. TV 32 inch in special room 11,200Baht. There are 24 machines.

-

Water heater 2,600 Baht. There are 80 machines.

-

Washbasin 500 Baht. There are 80 machines.

-

Toilet bowls 1,549 Baht. There are 80 machines.

-

Mirror 200 Baht. There are 80 machines.

-

Rinsing spray 100 Baht. There are 80 machines.

-

Box for toilet paper 300 Baht. There are 80 machines.

-

Box for soap 400 Baht. There are 40 machines.

-

Ventilators 500 Baht. There are 40 machines.

67

-

Writing table 1,000 Baht. There are 104 tables because in special room have 2 tables for one room.

-

Chair 300 Baht. There are 104 chairs.

-

Small table 500 Baht. There are 80 tables.

-

Sofa for special room 7,590Baht. There are 24 sofas.

-

Small lamp 350 Baht. There 32 lamps.

4.1.7.2 Office supplier - Computer 22,000 Baht -

Table and chair 1,800 Baht.

-

Receive visitor table 19,000 Baht

-

Refrigerator 5,690 Baht.

-

Air condition 12,900 Baht.

-

TV 6,850 Baht.

4.1.7.3 Bathroom equipment for swimming pool - Toilet bowls 1,549 Baht. There are 3 machines. -

Rinsing spray 100 Baht. There are 3 machines.

-

Washbasin 500 Baht. There are 2 machines.

-

Shower 990 Baht. There are 6 machines.

4.1.7.4 House keeping room and kitchen - Vacuum bottle 1,855 Baht. -

Microwave 1,890 Baht.

-

Refrigerator 5,690 Baht.

-

Table 800 Baht.

-

Broom, swab, and bucket 300 Baht.

4.1.7.5 Laundry room - Coin operated washing machine 9,990 Baht. There are 3 machines. -

Washing machineLG WF-T1276TD 12kg 11,673 Baht. There are 4 machines

- Ironing machine Princess from Netherlands: 332832 cost 6,900 Baht.

68

4.1.7.6 Other equipment - Standalone face scan and fingerprint access control system 39,000 Baht -

CCTV or Closed-circuit television 25,900 Baht. There are 8 cameras.

-

Extinguish a fire bucket 1,200 Baht. There are 6 buckers.

-

Wastewater treatment 20,000 Baht.

-

Small lamp 350 Baht. There 32 lamps.

-

Wall lamp 490 Baht. There 12 lamps.

-

Fluorescent in garage 150 Baht. There 3 straw.

4.1.8 Facility Management 4.1.8.1 Facilities in each Floor 1 normal size total 16 rooms : electrical systems within dormitory (1 room) provide : 1. Safe T Cut - heater

1 point

- air

1 point

- control within room 1 point 2. Socker for plug

4 points

3. Socker for TV cable

1 point

4. Socker for Lan

1 point

5. Switch

4 points

6. Fluorescent

2 points

7. Incandescent

1 point

8. Ventilators

1 point

Floor 2 normal size total 20 rooms : electrical systems within dormitory (1room) provide : 1. Safe T Cut - water heater

1 point

- air

1 point

- control within room 1 point 2. Socker for plug

4 points

69

3. Socker for TV cable

1 point

4. Socker for Lan

1 point

5. Switch

4 points

6. Fluorescent

2 points

7. Incandescent

1 point

8. Ventilators

1 point

Floor 2 Special size total 4 rooms : electrical systems within dormitory (1 room) provide: 1. Safe T Cut - water heater

1 point

- air

1 point

- control within room 1 point 2. Socker for plug

5 points

3. Socker for TV cable

1 point

4. Socker for Lan

1 point

5. Switch

5 points

6. Fluorescent

2 points

7. Incandescent

1 point

8. Ventilators

1 point

Floor 3 normal size total 20 rooms : electrical systems within dormitory (1room) provide : 1. Safe T Cut - water heater

1 point

- air

1 point

- control within room 1 point 2. Socker for plug

4 points

3. Socker for TV cable

1 point

4. Socker for Lan

1 point

5. Switch

4 points

6. Fluorescent

2 points

70

7. Incandescent

1 point

8. Ventilators

1 point

Floor 3 Special size total 4 rooms : electrical systems within dormitory (1 room) provide: 1. Safe T Cut - water heater

1 point

- air

1 point

- control within room 1 point 2. Socker for plug

5 points

3. Socker for TV cable

1 point

4. Socker for Lan

1 point

5. Switch

5 points

6. Fluorescent

2 points

7. Incandescent

1 point

8. Ventilators

1 point

Floor 4 Special size total 16 rooms : electrical systems within dormitory (1 room) provide: 1. Safe T Cut - water heater

1 point

- air

1 point

- control within room 1 point 2. Socker for plug

5 points

3. Socker for TV cable

1 point

4. Socker for Lan

1 point

5. Switch

5 points

6. Fluorescent

2 points

7. Incandescent

1 point

8. Ventilators

1 point

71

4.1.8.2. High speed internet High speed internet system within dormitory we choose 3BB broadband internet .Package 3 broadband Speed 20Mb /4Mb Total cost 2,990 Baht per month (not include VAT). We get special promotion: Free! For registration 1,000 Baht Free! For setting 3,585 Baht Free! The blue barrier 100 Baht Free! Internal wiring 320 baht and get the right loan or Router 1 Port. **Buy Router 4 Port Wireless price 999 Baht Cost for set high speed internet 2,990 Baht+VAT7% = 3,199.3 Baht per month. 4.1.8.3 Telephone We contact with TT & T public Company Limited for setting telephone Costs for install telephone 3,984.50 Baht VAT 7%

278.915 baht

Total

4,263.415 baht

We contact with TT & T Center in Muang, Chiang Rai for installation distance phone must be distributed no more than 300 meters up to the range of 50 meters in each rate period at 350baht (range. Finally, no less than 25 meters if not charged) Costs to install telephone. 

Calls within the same province For calling to the destination number, which is the same province.Can do by press the area code of province. Followed by your the destination number. The charge is 3 baht per one time and unlimited time for conversation.



Long-distance calls within the country The Charges for calls to destination numbers that differ place also differ charge. Depending on the distance of destination number. The rate is start from 3 baht till 18 baht per minute. For long-distance calls within country are divided into two types

72

1. Call to all numbers which other province but have same code, long distance, but

the same province. User must press the provincial area code. Followed by destination number. Details of the call to all numbers of this type will not appear on the invoice. 2. Call to destination number which other province and have different province

code. User must press the province area code. The province area code of every province within Thailand always provide 3 digit number, except Bangkok area and vicinity which have the province area code is 02. 

Calling to neighboring countries Users can press 007 followed by destination number through the network of TT&T will run directly to Malaysia, Laos, Cambodia and Myanmar, it automatically and charge will appear on invoices of Telephone Organization of Thailand and the TT&T.



Calling long-distance by destination number are payer Users can press the 101 code for connect to the operator for use this service .For in this case, the invoice will be sent to the destination number.



Modem connection Users can connect the modem to the phone line and can connect with computer. Through the network of the company and without other service charge.



Free of service charge

TT&T have special service is free for call to some destination number which telephone number must advantage to public.

4.1.8.4 Swimming pool We hire Desjoyaux Swimming Pool company construct our dormitory. Desjoyaux offers a comprehensive range of services, including filtration, pool cleaning, and treatment chemicals. Swimming Pool’s Desjoyaux is durable, leak proof materials

73

utilizing. They use pipe less intelligent filtration system GR.I181 is the latest model with beautiful design, suited for swimming pools of any type or shape. The built-in advanced technology provides high-quality filtration, keeping your pools clean all the time. The unit also comes with nozzle system in the front side and cross-current system, the perfect complement to your exercises. The incorporated two spotlights provide more illumination and visibility to your swimming pools and improve its look and feel at night. There is no need for underground piping and it is easy for cleaning. Swimming pool 16*14 square maters 1,500,000 Baht. *Desjoyaux (Chiang Mai) Co., Ltd. 179 Mahidol Road, Hayya, Muang, Chaing Mai 50100 Thailand. Tel.: 053-283901-2, Fax: 053-202859

4.2 Cost of Investment  Pre-Operating Cost Pre operation cost

Price (Baht)

1

Land cost

8,000,000

2

Building cost

5,000,000

3

Construction cost

1,500,000

4

Furniture cost

1,200,000

6

Overhead cost

50,000

7

Vat 7%

16,392,400

Total

31,712,400 Table 4.1

4.3 Investment Cost 4.3.1 Land (350 Square two- meters) = 8,000,000 Baht 4.3.2 Building (U shape) 4 Floor (each floor 80*10 square meters) = 8,000,000 Architect include labor and supply 800,000 4.3.3 Decapitations 3 % of total Building and Equipment cost Table show details all of

74

Electric equipment within dormitory No. 1.

Detail

Price

Number

Total

Air conditioner in normal room.

12,900 Baht

56 machines

722,400 Baht

Air conditioner in special room

14,900 Baht

24 machines

357,600 Baht

945 Baht

80 machines

75,600 Baht

2.

Electronic fan

3.

Refrigerator

5,690 Baht

80 machines

455,200 Baht

4.

TV 22 inch in normal room.

6,850 Baht

56 machines

383,600 Baht

TV 32 inch in special room.

11,200 Baht

24 machines

268,800 Baht

2,600 Baht

80 machines

208,000 Baht

500 Baht

80 machines

40,000 Baht

1,549 Baht

80 machines

123,920 Baht

5.

Water heater

6.

Washbasin

7.

Toilet bowls

8.

Mirror

200 Baht

80 machines

16,000 Baht

9.

Rinsing spray

100 Baht

80 machines

8,000 Baht

10.

Box for toilet paper

300 Baht

80 machines

24,000 Baht

11.

Box for soap

400 Baht

80 machines

32,000 Baht

12.

Ventilators

500 Baht

80 machines

40,000 Baht

13.

Writing table

1,000 Baht

104 tables

104,000 Baht

14.

Chair

300 Baht

104 chairs

31,200 Baht

15.

Small table

500 Baht

80 tables

40,000 Baht

16.

Room set of normal room

9,900 Baht

56 set

554,400 Baht

( bed, wardrobe, dresser ) 17.

Room set of special room

12,900Baht

24 set

309,600Baht

18.

Sofa for special room

7,590 Baht

24 sofas

182,160 Baht

19.

Small lamp of room first floor

350Baht

32 lamps

11,200 Baht

Total

3,987,680 Baht Table 4.2

75

Table show detail of office supplier No.

Detail

1.

Computer

2.

Table and chair.

3.

Receive visitor table

4.

Price

Number

Total

22,000 Baht

1

22,000 Baht

1,800 Baht

1

1,800 Baht

19,000 Baht

1

19,000 Baht

Refrigerator

5,690 Baht

1

5,690 Baht

5.

Air condition

12,900 Baht

1

12,900 Baht

6.

TV

6,850 Baht

1

6,850 Baht

Total

68,240 Baht Table 4.3

Table show detail of Bathroom (Swimming pool) No.

Detail

1.

Toilet bowls

2.

Price

Number

Total

1,549 Baht

3 machines

4,947 Baht

Rinsing spray

100 Baht

3 machines

300 Baht

3.

Washbasin

500 Baht

2 machines

1,000 Baht

4.

Shower

990 Baht

6 machines

5,940 Baht

Total

11,887 Baht Table 4.4

Table show detail in kitchen and housekeeping room No.

Detail

Price

Number

Total

1.

Vacuum bottle.

1,855 Baht

1

1,855 Baht

2.

Microwave.

1,890 Baht

1

1,890 Baht

3.

Refrigerator

5,690 Baht

1

5,690 Baht

4.

Table

800 Baht

1

800 Baht

5.

Broom, swab, and bucket

300 Baht

1

300 Baht

Total

10,535Baht Table 4.5

76

Table show detail in laundry room No.

Detail

1.

Coin operated washing machine

2. 3.

Price

Number

Total

9,990 Baht

3 machines

29,970 Baht

Washing machineLG

11,673 Baht

4 machines

46,692 Baht

Ironing machine

6,900 Baht

1 machine

6,900 Baht

Total

83,562 Baht Table 4.6

Table show detail of other equipment No. 1.

Detail

Price

Standalone face scan and

Number

Total

39,000 Baht

1 machine

39,000 Baht

25,900 Baht

1 set

25,900 Baht

1,200 Baht

6 buckers

7,200 Baht

1 machine

30,000 Baht

fingerprint access control system 2.

CCTV or Closed-circuit television

3.

Extinguish a fire bucket

4.

Wastewater treatment

30,000 Baht

5.

Aden landscape

40,000 Baht

6.

Small lamps

350 Baht

6 lamps

2,100 Baht

7.

Wall lamps for walk way

490 Baht

12 lamps

5,880 Baht

8.

Fluorescent for garage

150 Baht

3 straw

450 Baht

9.

Water tank

10,450 Baht

1 tank

10,450 Baht

Total

40,000 Baht

160,980 Baht Table 4.7

77

4.4 Operating Cost 4.4.1 Raw material Cost Raw material cost Lists

Price

Square meter

Cement

2000

(80*10) * 2

1,600,000

Cement and block

200

(80*10) * 2

160,000

Tile

300

(80*10) * 2

240,000

Emulsion color

40

(80*10) * 2

32,000

Total

Total

2,032,000 Table 4.8

4.4.2 Direct Labor Cost Direct labor cost List

Price

Square meter

Varnish floor by cement

60

(80*10)*2

48,000

Varnish wall by cement and block

100

(80*10)*2

80,000

Tiling

120

(80*10)*2

96,000

Color outdoor and indoor (2 side)

25

(800*2)

40,000

Total

Total

264,000 Table 4.9

4.4.3 Overhead Over head cost List

Price

Square meter

Total

Architecture design

700

(80*10)*2

560,000

*2 is two floor of building. Table 4.10

78

4.5 Management Analysis 4.5.1 Administration Cost 4.5.1.1 Employee Salary Wage rate for our organization. Employee

Person

Price

House keeper

3 person (3 x 5500)

16,500 baht

Gardener

1 person

5,500 baht

Admin

1 person

8,500 baht

Security guard

1 person

6,500 baht

Total salary expense/month

37,000 baht Table 4.11

4.5.1.2 Electricity price Electricity price 4.5.1.3 Water price Volume ( cu.m)

3.737 baht per units

Baht per cu.m.

0-10

9.50 (not less than 90.00 baht)

11-20

10.70

21-30

10.95

31-40

13.21

41-50

13.54

51-60

13.86

61-80

14.19 Table 4.12

4.5.1.4 Telephone price Monthly rent

100 baht

79

4.5.1.5 Furniture price Furniture

Volume

Price (Baht)

Total price (Baht)

Bed room set (floor 1)

16

25,900

414,400

Bed room set

20

22,410

448,200

4

29,900

119,600

Chair

40

600

24,000

Table (120 x 60 x 75 cm)

40

1,200

48,000

Small table

40

800

32,000

Refrigerator (179 liter)

40

5,690

227,600

Water heater (3500 w)

40

2,850

114,000

40

1,240

49,600

36

12,900

464,400

Air conditioner (special room)

4

14,900

596,000

Television (special room 32”)

4

12,900

516,000

Television (normal room 29”)

36

10,990

395,640

(common room floor 2) Bed room set (special room floor 2)

Fan (vane 16 inches) Air conditioner (normal room)

Total

2,448,640 Table 4.13

4.5.1.6 Other operating cost  Swimming pool maintaining

5,500-6,500 baht

80

Chapter 5 Financial Analysis

81

5.1 Income Statement Table 5.1 Income statement of year 2011 Natural plus dormitory Income statement For the year ended December, 31, 2011 Jan

Feb

Mar

Apr

May

Sale

Year

-

-

-

-

-

Cost of good sold

-

-

-

-

-

7,400.00

11,840.00

16,280.00

20,720.00

7,770.00

25,160.00

29,600.00

118,770.00

Gross Margin Wage expense

-

-

-

-

-

104,000.00

162,720.00

221,720.00

285,840.00

139,730.00

345,740.00

403,360.00

1,663,110.00

- House keeper

-

-

-

-

-

16,500.00

16,500.00

16,500.00

16,500.00

16,500.00

16,500.00

16,500.00

115,500.00

- Admin

-

-

-

-

-

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

38,500.00

- Gardener

-

-

-

-

-

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

38,500.00

- Security guard

-

-

-

-

-

6,500.00

6,500.00

6,500.00

6,500.00

6,500.00

6,500.00

6,500.00

45,500.00

34,000.00

34,000.00

34,000.00

34,000.00

34,000.00

34,000.00

34,000.00

238,000.00

Total wage expense Operating expense -Electricity expense -Water expense

Jun 111,400.00

July

Aug

Sep

174,560.00

238,000.00

306,560.00

Nov 370,900.00

Dec 432,960.00

26,857.00 -

-

-

-

-

1,480.00 677.00

1,655.00

1,850.00

677.00

2,788.20

-

-

-

-

-

-

-

-

-

-Cleaning SP

-

-

-

-

-

2,000.00

2,000.00

2,000.00

- 3BB Internet

-

-

-

-

-

3,199.30

3,199.30

-Telephone expense

-

-

-

-

-

100.00

100.00

-

Total 1,781,880.00

26,857.00

-

-Insurance Expense

Oct 147,500.00

-

-

2,035.00

1,572.00

2,146.00

677.00

2,788.20

677.00 -

2,220.00 677.00

12,958.00 8,961.40

-

-

-

2,000.00

2,000.00

2,000.00

2,000.00

14,000.00

3,199.30

3,199.30

3,199.30

3,199.30

3,199.30

22,395.10

100.00

100.00

100.00

100.00

100.00

700.00

30,000.00

- Petty cash

-

-

-

-

-

1,000.00

1,000.00

1,000.00

1,000.00

1,000.00

1,000.00

1,000.00

7,000.00

Total operating expense

-

-

-

-

-

8,456.30

8,631.30

10,937.50

9,011.30

8,548.30

11,233.50

9,196.30

96,014.50

Net Income before Taxes and Interest

-

-

-

-

-

61,543.70

120,088.70

176,782.50

242,828.70

97,181.70

300,506.50

360,163.70

1,329,095.50

-

-

-

-

-

-

101,000.00

100,781.40

100,561.72

100,340.93

100,119.04

99,896.04

602,699.13

-

-

-

-

-

-

19,088.70

76,001.10

142,266.98

- 3,159.23

200,387.46

260,267.66

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Interest Expense Income before Taxes Taxes (12.5%) Net Incomes for the month Retain earning for the Beg. month Retain earning

7,692.96

2,386.09

9,500.14

17,783.37

394.90

25,048.43

32,533.46

53,850.74

117,702.61

66,500.96

124,483.61

- 2,764.33

175,339.03

227,734.20

53,850.74

171,553.35

238,054.31

362,537.92

359,773.59

535,112.62

171,553.35

238,054.31

362,537.92

359,773.59

535,112.62

762,846.82

53,850.74

-

94,549.55

82

Table 5.2 Income statement of year 2012 Natural plus dormitory Income statement For the year ended December, 31, 2012 Year

Jan

Feb

Mar

Apr

May

Jun

July

432,960.00

432,960.00

432,960.00

432,960.00

432,960.00

432,960.00

432,960.00

432,960.00

432,960.00

212,000.00

370,900.00

370,900.00

4,850,440.00

29,600.00

29,600.00

14,800.00

14,800.00

14,800.00

29,600.00

29,600.00

29,600.00

29,600.00

12,580.00

25,160.00

25,160.00

284,900.00

403,360.00

403,360.00

418,160.00

418,160.00

418,160.00

403,360.00

403,360.00

403,360.00

403,360.00

199,420.00

345,740.00

345,740.00

4,565,540.00

16,500.00

16,500.00

16,500.00

16,500.00

16,500.00

16,500.00

16,500.00

16,500.00

16,500.00

16,500.00

16,500.00

16,500.00

198,000.00

- Admin

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

66,000.00

- Gardener

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

66,000.00

- Security guard

6,500.00

6,500.00

6,500.00

6,500.00

6,500.00

6,500.00

6,500.00

6,500.00

6,500.00

6,500.00

6,500.00

6,500.00

78,000.00

34,000.00

34,000.00

34,000.00

34,000.00

34,000.00

34,000.00

34,000.00

34,000.00

34,000.00

34,000.00

34,000.00

34,000.00

408,000.00

2,405.00

2,405.00

2,405.00

2,405.00

2,405.00

2,405.00

2,405.00

2,405.00

2,405.00

2,405.00

677.00

2,788.20

677.00

677.00

2,788.20

677.00

677.00

2,000.00

2,000.00

2,000.00

2,000.00

2,000.00

2,000.00

2,000.00

Sale Cost of good sold Gross Margin Wage - House keeper

Total wage

Aug

Sep

Oct

Nov

Dec

Total

Operating expense -Electricity expense -Water expense -Cleaning SP -Insurance Expense

2,788.20 2,000.00

-Telephone expense - Petty cash Total operating expense Net Income before Taxes and Interest Interest Expense Income before Taxes Taxes(12.5%)

677.00 2,000.00

677.00 2,000.00

2,788.20

28,860.00 677.00 2,000.00

2,000.00

16,568.80 24,000.00

26,857.00

26,857.00 3,199.30

- 3BB Internet

2,405.00 2,405.00

3,199.30

3,199.30

3,199.30

3,199.30

3,199.30

3,199.30

3,199.30

100.00

100.00

100.00

100.00

100.00

100.00

100.00

3,199.30

3,199.30

3,199.30 3,199.30

100.00

100.00

100.00

100.00

38,391.60 100.00

1,200.00

1,000.00

1,000.00

1,000.00

1,000.00

1,000.00

1,000.00

1,000.00

1,000.00

1,000.00

1,000.00

1,000.00

1,000.00

12,000.00

9,381.30

11,492.50

9,381.30

9,381.30

11,492.50

36,238.30

9,381.30

11,492.50

9,381.30

9,381.30

11,492.50

9,381.30

147,877.40

359,978.70

357,867.50

374,778.70

374,778.70

372,667.50

333,121.70

359,978.70

357,867.50

359,978.70

156,038.70

300,247.50

302,358.70

4,009,662.60

99,671.92

99,446.69

99,220.33

98,992.83

98,764.20

98,534.43

98,303.50

98,071.43

97,838.19

97,603.78

97,368.21

97,131.45

1,180,946.96

260,306.78

258,420.81

275,558.37

275,785.87

273,903.30

234,587.27

261,675.20

259,796.07

262,140.51

58,434.92

202,879.29

205,227.25

32,538.35

32,302.60

34,444.80

34,473.23

34,237.91

29,323.41

32,709.40

32,474.51

32,767.56

7,304.37

25,359.91

25,653.41

Net Incomes for the month

227,768.43

226,118.21

241,113.57

241,312.64

239,665.39

205,263.86

228,965.80

227,321.56

229,372.95

51,130.56

177,519.38

179,573.84

Retain earning for the Beg month

753,154.19

980,922.62

1,207,040.83

1,448,154.41

1,689,467.04

1,929,132.43

2,134,396.29

2,363,362.09

2,590,683.65

2,820,056.60

2,871,187.15

3,048,706.53

Retain earning

980,922.62

1,207,040.83

1,448,154.41

1,689,467.04

1,929,132.43

2,134,396.29

2,363,362.09

2,590,683.65

2,820,056.60

2,871,187.15

3,048,706.53

3,228,280.38

185,592.56

83

Table 5.3 Income statement of year 2013 Natural plus dormitory Income statement For the year ended December, 31, 2013 Year Sale Cost of good sold Gross Margin Wage - House keeper

Jan

Feb

Mar

Apr

May

Jun

July

Aug

Sep

Oct

Nov

Dec

Total

370,900.00

370,900.00

370,900.00

370,900.00

370,900.00

370,900.00

370,900.00

370,900.00

370,900.00

179,160.00

370,900.00

370,900.00

4,259,060.00

25,160.00

25,160.00

12,580.00

12,580.00

12,580.00

25,160.00

25,160.00

25,160.00

25,160.00

12,580.00

25,160.00

25,160.00

251,600.00

345,740.00

345,740.00

358,320.00

358,320.00

358,320.00

345,740.00

345,740.00

345,740.00

345,740.00

166,580.00

345,740.00

345,740.00

4,007,460.00

16,500.00

16,500.00

16,500.00

16,500.00

16,500.00

16,500.00

16,500.00

16,500.00

16,500.00

16,500.00

16,500.00

16,500.00

198,000.00

- Admin

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

66,000.00

- Gardener

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

66,000.00

- Security guard

6,500.00

6,500.00

6,500.00

6,500.00

6,500.00

6,500.00

6,500.00

6,500.00

6,500.00

6,500.00

6,500.00

6,500.00

78,000.00

Total wage Operating expense

34,000.00

34,000.00

34,000.00

34,000.00

34,000.00

34,000.00

34,000.00

34,000.00

34,000.00

34,000.00

34,000.00

34,000.00

408,000.00

-Electricity expense

2,405.00

2,405.00

2,405.00

2,405.00

2,405.00

2,405.00

2,405.00

2,405.00

2,405.00

2,405.00

2,405.00

2,405.00

28,860.00

-Insurance expense -Water expense

-

-

-

-

-

26,857.00

-

-

-

-

-

-

26,857.00

677.00

2,788.20

677.00

677.00

2,788.20

677.00

677.00

2,788.20

677.00

677.00

2,788.20

677.00

16,568.80

-Cleaning SP

2,000.00

2,000.00

2,000.00

2,000.00

2,000.00

2,000.00

2,000.00

2,000.00

2,000.00

2,000.00

2,000.00

2,000.00

24,000.00

- 3BB Internet

3,199.30

3,199.30

3,199.30

3,199.30

3,199.30

3,199.30

3,199.30

3,199.30

3,199.30

3,199.30

3,199.30

3,199.30

38,391.60

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

1,200.00

-Telephone expense - Petty cash Total operating expense Net Income before Taxes and Interest Interest Expense Income before Taxes Taxes (12.5%)

1,000.00

1,000.00

1,000.00

1,000.00

1,000.00

1,000.00

1,000.00

1,000.00

1,000.00

1,000.00

1,000.00

1,000.00

12,000.00

9,381.30

11,492.50

9,381.30

9,381.30

11,492.50

36,238.30

9,381.30

11,492.50

9,381.30

9,381.30

11,492.50

9,381.30

147,877.40

302,358.70

300,247.50

314,938.70

314,938.70

312,827.50

275,501.70

302,358.70

300,247.50

302,358.70

123,198.70

300,247.50

302,358.70

3,451,582.60 1,146,673.71

96,893.52

96,654.39

95,929.80

95,685.86

95,440.69

95,194.30

94,946.68

94,697.81

94,447.71

94,196.35

203,593.11

96,414.06 218,52 4.64

96,172.54

205,465.18

218,766.16

216,897.70

179,815.84

206,918.01

205,053.20

207,412.02

28,500.89

205,799.79

208,162.35

25,683.15

25,449.14

27,315.58

27,345.77

27,112.21

22,476.98

25,864.75

25,631.65

25,926.50

3,562.61

25,724.97

26,020.29

Net Incomes for the month Retain earning for the Beg. Month

179,782.03

178,143.97

191,209.06

191,420.39

189,785.49

157,338.86

181,053.26

179,421.55

181,485.52

24,938.28

180,074.82

182,142.06

2,561,215.69

2,740,997.72

2,919,141.69

3,110,350.75

3,301,771.14

3,491,556.63

3,648,895.49

3,829,948.75

4,009,370.30

4,190,855.82

4,215,794.10

4,395,868.91

Retain earning

2,740,997.72

2,919,141.69

3,110,350.75

3,301,771.14

3,491,556.63

3,648,895.49

3,829,948.75

4,009,370.30

4,190,855.82

4,215,794.10

4,395,868.91

4,578,010.97

288,113.61

84

Table 5.4 Income statement of year 2014 Natural plus dormitory Income statement For the year ended December, 31, 2014 Year

Jan

Feb

Mar

Apr

May

370,900.00

370,900.00

370,900.00

370,900.00

370,900.00

25,160.00

25,160.00

12,580.00

12,580.00

12,580.00

345,740.00

345,740.00

358,320.00

358,320.00

16,500.00

16,500.00

16,500.00

- Admin

5,500.00

5,500.00

- Gardener

5,500.00

5,500.00

Sale Cost of good sold Gross Margin Wage - House keeper

Jun

July

Aug

Sep

Oct

Nov

Dec

Total

370,900.00

370,900.00

370,900.00

370,900.00

179,160.00

370,900.00

370,900.00

4,259,060.00

25,160.00

25,160.00

25,160.00

25,160.00

12,580.00

25,160.00

25,160.00

251,600.00

358,320.00

345,740.00

345,740.00

345,740.00

345,740.00

166,580.00

345,740.00

345,740.00

4,007,460.00

16,500.00

16,500.00

16,500.00

16,500.00

16,500.00

16,500.00

16,500.00

16,500.00

16,500.00

198,000.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

66,000.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

66,000.00

- Security guard

6,500.00

6,500.00

6,500.00

6,500.00

6,500.00

6,500.00

6,500.00

6,500.00

6,500.00

6,500.00

6,500.00

6,500.00

78,000.00

Total wage Operating expense

34,000.00

34,000.00

34,000.00

34,000.00

34,000.00

34,000.00

34,000.00

34,000.00

34,000.00

34,000.00

34,000.00

34,000.00

408,000.00

-Electricity expense

2,405.00

2,405.00

2,405.00

2,405.00

2,405.00

2,405.00

2,405.00

2,405.00

2,405.00

2,405.00

2,405.00

2,405.00

28,860.00

677.00

2,788.20

677.00

677.00

2,788.20

677.00

677.00

2,788.20

677.00

677.00

2,788.20

677.00

16,568.80

-Water expense -Insurance expense

26,857.00

26,857.00

-Cleaning SP

2,000.00

2,000.00

2,000.00

2,000.00

2,000.00

2,000.00

2,000.00

2,000.00

2,000.00

2,000.00

2,000.00

2,000.00

24,000.00

- 3BB Internet

3,199.30

3,199.30

3,199.30

3,199.30

3,199.30

3,199.30

3,199.30

3,199.30

3,199.30

3,199.30

3,199.30

3,199.30

38,391.60

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

1,200.00

1,000.00

1,000.00

1,000.00

1,000.00

1,000.00

1,000.00

1,000.00

1,000.00

1,000.00

1,000.00

1,000.00

1,000.00

12,000.00

9,381.30

11,492.50

9,381.30

9,381.30

11,492.50

36,238.30

9,381.30

11,492.50

9,381.30

9,381.30

11,492.50

9,381.30

147,877.40

302,358.70

300,247.50

314,938.70

314,938.70

312,827.50

275,501.70

302,358.70

300,247.50

302,358.70

123,198.70

300,247.50

302,358.70

3,451,582.60

93,943.74

93,689.86

93,434.72

93,187.29

92,920.59

92,661.60

92,401.31

92,139.72

91,876.82

91,612.61

91,347.08

91,080.22

1,110,295.56

208,414.96

206,557.64

221,503.98

221,751.41

219,906.91

182,840.10

209,957.39

208,107.78

210,481.88

31,586.09

208,900.42

211,278.48

-Telephone expense - Petty cash Total operating expense Net Income before Taxes and Interest Interest Expense Income before Taxes Taxes (12.5%)

26,051.87

25,819.71

27,688.00

27,718.93

27,488.36

22,855.01

26,244.67

26,013.47

26,310.24

3,948.26

26,112.55

26,409.81

Net Incomes for the month Retain earning for the Beg. month

182,363.09

180,737.94

249,191.98

249,470.34

247,395.27

159,985.09

183,712.72

182,094.31

184,171.65

35,534.35

182,787.87

184,868.67

4,103,405.50

4,285,768.59

4,466,506.53

4,715,698.50

4,965,168.84

5,212,564.11

5,372,549.20

5,556,261.92

5,738,356.22

5,922,527.87

5,958,062.22

6,140,850.09

Retain earning

4,285,768.59

4,466,506.53

4,715,698.50

4,965,168.84

5,212,564.11

5,556,261.92

5,738,356.22

5,922,527.87

5,958,062.22

6,140,850.09

6,325,718.76

5,372,549.20

292,660.88

85

Table 5.5 Income statement of year 2015 Natural plus dormitory Income statement For the year ended December, 31, 2015 Year Sale Cost of good sold Gross Margin Wage - House keeper

Jan

Feb

Mar

Apr

May

Jun

July

Aug

Sep

Oct

Nov

Dec

Total

370,900.00

370,900.00

370,900.00

370,900.00

370,900.00

370,900.00

370,900.00

370,900.00

370,900.00

179,160.00

310,600.00

310,600.00

4,138,460.00

25,160.00

25,160.00

12,580.00

12,580.00

6,290.00

12,580.00

25,160.00

25,160.00

25,160.00

12,580.00

23,680.00

23,680.00

229,770.00

345,740.00

345,740.00

358,320.00

358,320.00

364,610.00

358,320.00

345,740.00

345,740.00

345,740.00

166,580.00

286,920.00

286,920.00

3,908,690.00

16,500.00

16,500.00

16,500.00

16,500.00

16,500.00

16,500.00

16,500.00

16,500.00

16,500.00

16,500.00

16,500.00

16,500.00

198,000.00

- Admin

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

66,000.00

- Gardener

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

5,500.00

66,000.00

- Security guard

6,500.00

6,500.00

6,500.00

6,500.00

6,500.00

6,500.00

6,500.00

6,500.00

6,500.00

6,500.00

6,500.00

6,500.00

78,000.00

34,000.00

34,000.00

34,000.00

34,000.00

34,000.00

34,000.00

34,000.00

34,000.00

34,000.00

34,000.00

34,000.00

34,000.00

408,000.00

2,405.00

2,405.00

2,405.00

2,405.00

2,405.00

2,405.00

2,405.00

2,405.00

2,405.00

2,405.00

2,405.00

2,405.00

28,860.00

677.00

2,788.20

677.00

677.00

2,788.20

677.00

677.00

2,788.20

677.00

677.00

2,788.20

677.00

16,568.80

Total wage Operating expense -Electricity expense -Water expense -Insurance Expense

26,857.00

26,857.00

- Cleaning SP

2,000.00

2,000.00

2,000.00

2,000.00

2,000.00

2,000.00

2,000.00

2,000.00

2,000.00

2,000.00

2,000.00

2,000.00

24,000.00

- 3BB Internet

3,199.30

3,199.30

3,199.30

3,199.30

3,199.30

3,199.30

3,199.30

3,199.30

3,199.30

3,199.30

3,199.30

3,199.30

38,391.60

-Telephone expense

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

100.00

1,200.00

1,000.00

1,000.00

1,000.00

1,000.00

1,000.00

1,000.00

1,000.00

1,000.00

1,000.00

1,000.00

1,000.00

1,000.00

12,000.00

9,381.30

11,492.50

9,381.30

9,381.30

11,492.50

36,238.30

9,381.30

11,492.50

36,238.30

9,381.30

11,492.50

9,381.30

174,734.40

302,358.70

300,247.50

314,938.70

314,938.70

319,117.50

288,081.70

302,358.70

300,247.50

275,501.70

123,198.70

241,427.50

243,538.70

3,325,955.60

90,812.03

90,542.49

90,271.61

89,999.37

89,727.77

89,450.81

89,174.46

88,896.74

88,617.63

88,337.12

88,055.21

87,771.89

1,071,657.13

Income before Taxes Taxes(12.5%)

211,546.67 26,443.33

209,705.01 26,213.13

224,667.09 28,083.39

224,939.33 28,117.42

229,389.73 28,673.72

198,630.89 24,828.86

213,184.24 26,648.03

211,350.76 26,418.85

186,884.07 23,360.51

34,861.58 4,357.70

153,372.29 19,171.54

155,766.81 19,470.85

281,787.31

Net Incomes for the year Retain earning for the Beg. month

185,103.34

183,491.88

196,583.70

196,821.91

200,716.01

173,802.03

186,536.21

184,931.92

163,523.56

30,503.88

134,200.75

136,295.96

5,927,997.24

6,113,100.58

6,296,592.46

6,493,176.16

6,689,998.08

6,890,714.09

7,064,516.12

7,251,052.33

7,435,984.25

7,599,507.81

7,630,011.69

7,764,212.44

Retain earning

6,113,100.58

6,296,592.46

6,493,176.16

6,689,998.08

6,890,714.09

7,064,516.12

7,251,052.33

7,435,984.25

7,599,507.81

7,630,011.69

7,764,212.44

7,900,508.40

- Petty cash Total operating expense Net Income before Taxes and Interest Interest Expense

86

5.2 Statement of cash flow Table 5.6 Cash flow year 2011 Natural plus dormitory Statement of cash flow For the year ended December, 31, 2011 Jan

Feb

Mar

Apr

May

Jun

July

Aug

Sep

Oct

Nov

Dec

111,400.00 - 37,000.00 - 3,700.00 - 1,480.00 677.00 - 2,000.00 - 3,199.30 100.00 - 1,000.00 0 - 26,857.00 62,243.70

174,560.00 - 37,000.00 - 5,920.00 - 1,655.00 677.00 - 2,000.00 - 3,199.30 100.00 - 1,000.00 0

238,000.00 - 37,000.00 - 8,140.00 - 1,850.00 - 2,788.20 - 2,000.00 - 3,199.30 100.00 - 1,000.00 0

306,560.00 - 37,000.00 - 10,360.00 - 2,035.00 677.00 - 2,000.00 - 3,199.30 100.00 - 1,000.00 0

147,500.00 - 37,000.00 - 3,885.00 - 1,572.00 677.00 - 2,000.00 - 3,199.30 100.00 - 1,000.00 0

370,900.00 - 37,000.00 - 12,580.00 - 2,146.00 - 2,788.20 - 2,000.00 - 3,199.00 100.00 - 1,000.00 0

123,008.70

181,922.50

250,188.70

98,066.70

310,086.80

371,964.00

-144,719.07

-144,719.07

- 144,719.07

- 46,652.37 694,496.60 647,844.23

165,367.73 647,844.23 813,211.96

227,244.93 813,211.96 1,040,456.89

Total

Cash Flow From Operating Activity

Cash receive from customer Cash paid for employee salary Cash paid for Electricity(Customer) Cash paid for Electricity(Center) Cash paid for water Cash paid for Cleaning SP Cash paid for Internet Cash paid for telephone Cash paid for Petty cash Depreciation Insurance Expense Total Operating Activity Cost Cash Flow From Investment Land Building Swimming pool &Bath room Equipment Office Supply Laundry room kitchen & housekeeping room Other equipment Professional fee Total investment cost Cash Flow From Financial Cash Receive form Loan Cash paid for principle paid Net Cash provide by investing activity Net Increase(decrease) in cash Cash balance at beginning of the year

Cash balance at End of the year

-

432,960.00 37,000.00 14,800.00 2,220.00 677.00 2,000.00 3,199.00 100.00 1,000.00 0

- 8,000,000.00 - 6,000,000.00 - 1,211,870.00 - 3,987,680.00 68,240.00 83,562.00 10,535.00 - 160,980.00 - 600,000.00 - 20,122,867.00 20,200,000.00

20,200,000.00 77,133.00

-

-

-

-

62,243.70 77133 139,376.70

123,008.70 139,376.70 262,385.40

181,922.50 262,385.40 444,307.90

250,188.70 444,307.90 694,496.60

890,940.00 -259,000.00 - 59,385.00 - 12,958.00 - 8,961.40 - 14,000.00 - 22,394.50 700.00 - 7,000.00 0 - 26,857.00 479,684.10

87

Table 5.7 Cash flow year 2012 Natural plus dormitory Statement of cash flow For the year ended December, 31, 2012 Jan

Feb

Mar

April

May

Jun

July

Aug

Sep

Oct

Nov

Dec

Total

Cash Flow From Operating Activity

Cash receive from customer

432,960.00

432,960.00

432,960.00

432,960.00

432,960.00

432,960.00

432,960.00

432,960.00

432,960.00

212,000.00

370,900.00

185,450.00

Cash paid for employee salary Cash paid for Electricity(Customer)

- 37,000.00

- 7,000.00

- 37,000.00

- 37,000.00

- 37,000.00

- 37,000.00

- 37,000.00

- 37,000.00

- 37,000.00

- 37,000.00

- 37,000.00

- 37,000.00

- 14,800.00

- 14,800.00

-

7,400.00

- 7,400.00

-

7,400.00

- 14,800.00

- 14,800.00

- 14,800.00

- 14,800.00

-

7,400.00

- 12,580.00

- 12,580.00

Cash paid for Electricity(Center)

-

2,405.00

-

2,405.00

-

2,405.00

- 2,405.00

-

2,405.00

- 2,405.00

-

2,405.00

-

2,405.00

-

2,405.00

-

2,405.00

-

2,405.00

-

2,405.00

Cash paid for water

-

677.00

-

2,788.20

-

677.00

-

677.00

-

2,788.20

-

677.00

-

677.00

-

2,788.20

-

677.00

-

677.00

-

2,788.20

-

677.00

Cash paid for Cleaning SP

-

2,000.00

-

2,000.00

-

2,000.00

- 2,000.00

-

2,000.00

- 2,000.00

-

2,000.00

-

2,000.00

-

2,000.00

-

2,000.00

-

2,000.00

-

2,000.00

Cash paid for Internet

-

3,199.30

-

3,199.30

-

3,199.30

- 3,199.30

-

3,199.30

- 3,199.30

-

3,199.30

-

3,199.30

-

3,199.30

-

3,199.30

-

3,199.30

-

3,199.30

Cash paid for telephone

-

100.00

-

100.00

-

100.00

-

-

100.00

-

Cash paid for Petty cash

-

1,000.00

-

1,000.00

-

1,000.00

100.00

-

100.00

-

100.00

-

100.00

-

100.00

-

100.00

-

100.00

- 1,000.00

100.00

- 1,000.00

- 1,000.00

-

1,000.00

-

1,000.00

-

1,000.00

-

1,000.00

-

1,000.00

-

1,000.00

4,664,990.00 444,000.00 143,560.00 28,860.00 16,568.80 24,000.00 38,391.60 1,200.00 12,000.00

Depreciation Equipment

-

-

-

-

-

-

-

-

-

-

-

-

-

Depreciation Building

-

-

-

-

-

-

-

-

-

-

-

-

-

Insurance Expense Total Operating Activity Cost

26,857.00

- 26,857.00 371,778.70

369,667.50

379,178.70

379,178.70

377,067.50

371,778.70

371,778.70

369,667.50

371,778.70

158,218.70

309,827.50

126,488.70

Cash paid for principle paid

- 144,719.07

- 144,719.07

-144,719.07

- 144,719.07

- 144,719.07

- 144,719.07

- 144,719.07

- 144,719.07

- 144,719.07

- 144,719.07

- 144,719.07

- 144,719.07

Net Cash provided by investing activity

- 144,719.07

Cash Flow From Investment Cash Flow From Financial Cash Receive form Loan

- 144719.07

-144719.07

- 144719.07

- 144719.07

- 144719.07

- 144,719.07

- 144,719.07

- 144,719.07

- 144,719.07

- 144,719.07

- 144,719.07

Net Increase(decrease) in cash Cash balance at beginning of the year

227,059.63

224,948.43

234,459.63

234,459.63

232,348.43

227,059.63

227,059.63

224,948.43

227,059.63

13,499.63

165,108.43

- 18,230.37

1,040,456.89

1,267,516.52

1,492,464.95

1,726,924.58

1,961,384.21

2,193,732.64

2,420,792.27

2,647,851.90

2,872,800.33

3,099,859.96

3,113,359.59

3,278,468.02

Cash balance at End of the year

1,267,516.52

1,492,464.95

1,726,924.58

1,961,384.21

2,193,732.64

2,420,792.27

2,647,851.90

2,872,800.33

3,099,859.96

3,113,359.59

3,278,468.02

3,260,237.65

3,929,552.60

88

Table 5.8 Cash flow year 2013 Natural plus dormitory Statement of cash flow For the year ended December, 31, 2013 Jan

Feb

Mar

Apr

May

June

Cash receive from customer Cash paid for employee salary Cash paid for Electricity(Customer) Cash paid for Electricity(Center) Cash paid for water Cash paid for Cleaning SP Cash paid for Internet Cash paid for telephone Cash paid for Petty cash Depreciation Equipment Depreciation Building Insurance Expense

370,900.00 - 37,000.00

370,900.00 - 37,000.00

370,900.00 - 37,000.00

370,900.00 - 37,000.00

370,900.00 - 37,000.00

370,900.00 - 37,000.00

- 12,580.00 - 2,405.00 677.00 - 2,000.00 - 3,199.30 100.00 - 1,000.00 -

- 12,580.00 - 2,405.00 - 2,788.20 - 2,000.00 - 3,199.30 100.00 - 1,000.00 -

-

-

-

- 12,580.00 - 2,405.00 677.00 - 2,000.00 - 3,199.30 100.00 - 1,000.00

Total Operating Activity Cost

311,938.70

309,827.50

318,228.70

318,228.70

316,117.50

Cash Flow From Financial Cash Receive form Loan Cash paid for principle paid

- 144,719.07

- 144,719.07

- 144,719.07

- 144,719.07

Net Cash provide by investing activity

- 144,719.07

- 144,719.07

- 144,719.07

167,219.63

165,108.43

173,509.63

Cash balance at beginning of the year

3,260,237.65

3,427,457.28

Cash balance at End of the year

3,427,457.28

3,592,565.71

July

Aug

Sep

Oct

Nov

Dec

Total

370,900.00 - 37,000.00

370,900.00 - 37,000.00

370,900.00 - 37,000.00

179,160.00 - 37,000.00

370,900.00 - 37,000.00

-

370,900.00 37,000.00

4,259,060.00 - 444,000.00

- 12,580.00 - 2,405.00 677.00 - 2,000.00 - 3,199.30 100.00 - 1,000.00 -

- 12,580.00 - 2,405.00 - 2,788.20 - 2,000.00 - 3,199.30 100.00 - 1,000.00 -

-

-

6,290.00 2,405.00 677.00 2,000.00 3,199.30 100.00 1,000.00 -

- 12,580.00 - 2,405.00 - 2,788.20 - 2,000.00 - 3,199.30 100.00 - 1,000.00 -

- 12,580.00 - 2,405.00 677.00 - 2,000.00 - 3,199.30 100.00 - 1,000.00 -

- 125,800.00 - 28,860.00 - 16,568.80 - 24,000.00 - 38,391.60 - 1,200.00 - 12,000.00 -

311,938.70

311,938.70

309,827.50

311,938.70

126,488.70

309,827.50

311,938.70

3,541,382.60

- 144,719.07

- 144,719.07

- 144,719.07

- 144,719.07

- 144,719.07

- 144,719.07

- 144,719.07

- 144,719.07

- 144,719.07

- 144,719.07

- 144,719.07

- 144,719.07

- 144,719.07

- 144,719.07

- 144,719.07

- 144,719.07

- 144,719.07

173,509.63

171,398.43

167,219.63

167,219.63

165,108.43

167,219.63

- 18,230.37

165,108.43

167,219.63

3,592,565.71

3,766,075.34

3,939,584.97

4,110,983.40

4,278,203.03

4,445,422.66

4,610,531.09

4,777,750.72

4,759,520.35

4,924,628.78

3,766,075.34

3,939,584.97

4,110,983.40

4,278,203.03

4,445,422.66

4,610,531.09

4,777,750.72

4,759,520.35

4,924,628.78

5,091,848.41

Cash Flow from Operating Activity

6,290.00 2,405.00 677.00 2,000.00 3,199.30 100.00 1,000.00 -

6,290.00 2,405.00 677.00 2,000.00 3,199.30 100.00 1,000.00 -

6,290.00 2,405.00 2,788.20 2,000.00 3,199.30 100.00 1,000.00 -

12,580.00 2,405.00 677.00 2,000.00 3,199.30 100.00 1,000.00 -

- 26,857.00

- 26,857.00

Cash Flow From Investment

Net Increase(decrease) in cash

89

Table 5.9 Cash flow year 2014 Natural plus dormitory Statement of cash flow For the year ended December, 31, 2014 Jan

Feb

Mar

Apr

May

June

July

Aug

Sep

Oct

Nov

Dec

Total

Cash Flow from Operating Activity Cash receive from customer

370,900.00

370,900.00

370,900.00

370,900.00

370,900.00

370,900.00

370,900.00

370,900.00

370,900.00

179,160.00

370,900.00

370,900.00

4,259,060.00

Cash paid for employee salary

- 37,000.00

- 37,000.00

- 37,000.00

- 37,000.00

- 37,000.00

- 37,000.00

-

37,000.00

- 37,000.00

- 7,000.00

- 37,000.00

- 37,000.00

- 37,000.00

- 444,000.00

Cash paid for Electricity (Customer)

- 12,580.00

- 12,580.00

- 6,290.00

- 6,290.00

- 6,290.00

- 12,580.00

-

12,580.00

- 12,580.00

- 12,580.00

- 6,290.00

- 12,580.00

- 12,580.00

- 125,800.00

Cash paid for Electricity(Center)

- 2,405.00

- 2,405.00

- 2,405.00

- 2,405.00

- 2,405.00

- 2,405.00

-

2,405.00

- 2,405.00

- 2,405.00

- 2,405.00

- 2,405.00

- 2,405.00

- 28,860.00

Cash paid for water

-

677.00

- 2,788.20

-

-

677.00

- 2,788.20

-

677.00

-

677.00

- 2,788.20

-

-

677.00

- 2,788.20

-

677.00

- 16,568.80

Cash paid for Cleaning SP

- 2,000.00

- 2,000.00

- 2,000.00

- 2,000.00

- 2,000.00

- 2,000.00

-

2,000.00

- 2,000.00

- 2,000.00

- 2,000.00

- 2,000.00

- 2,000.00

- 24,000.00

Cash paid for Internet

- 3,199.30

- 3,199.30

- 3,199.30

- 3,199.30

- 3,199.30

- 3,199.30

-

3,199.30

- 3,199.30

- 3,199.30

- 3,199.30

- 3,199.30

- 3,199.30

- 38,391.60

Cash paid for telephone

-

-

-

-

-

-

100.00

-

100.00

-

-

-

-

-

Cash paid for Petty cash

- 1,000.00

-

1,000.00

100.00

100.00

- 1,000.00

677.00

100.00

100.00

100.00

- 1,000.00

- 1,000.00

- 1,000.00

- 1,000.00

100.00

677.00

100.00

100.00

100.00

- 1,000.00

- 1,000.00

- 1,000.00

- 1,000.00

100.00

- 1,200.00

- 1,000.00

- 12,000.00

Depreciation Equipment

-

-

-

-

-

-

-

-

-

-

-

-

Depreciation Building

-

-

-

-

-

-

-

-

-

-

-

-

26,857.00

- 26,857.00

Total Operating Activity Cost 311,938.70

309,827.50

318,228.70

318,228.70

316,117.50

311,938.70

311,938.70

309,827.50

311,938.70

126,488.70

309,827.50

311,938.70

-144,719.07

-144,719.07

-144,719.07

-144,719.07

-144719.07

-144,719.07

-144,719.07

-144,719.07

-144,719.07

-144,719.07

-144,719.07

-144,719.07

-144,719.07

-144,719.07

-144,719.07

-144,719.07

-144,719.07

-144,719.07

-144,719.07

-144,719.07

-144,719.07

-144,719.07

-144,719.07

-144,719.07

167,219.63

165,108.43

173,509.63

173,509.63

171,398.43

167,219.63

167,219.63

165,108.43

167,219.63

- 18,230.37

165,108.43

167,219.63

5,091,848.41

5,259,068.04

5,424,176.47

5,597,686.10

5,771,195.73

5,942,594.16

6,109,813.79

6,277,033.42

6,442,141.85

6,609,361.48

6,591,131.11

6,756,239.54

5,259,068.04

5,424,176.47

5,597,686.10

5,771,195.73

5,942,594.16

6,109,813.79

6,277,033.42

6,442,141.85

6,609,361.48

6,591,131.11

6,756,239.54

6,923,459.17

Cash Flow From Investment

Cash Flow From Financial Cash Receive form Loan Cash paid for principle paid

Net Cash provide by investing activity Net Increase(decrease) in cash Cash balance at beginning of the year Cash balance at End of the year

3,541,382.60

90

Table 5.10 Cash flow year 2015 Natural plus dormitory Statement of cash flow For the year ended December, 31, 2015 Jan

Feb

Mar

Apr

May

Jun

July

Aug

Sep

Oct

Nov

Dec

Total

Cash Flow from Operating Activity Cash receive from customer

370,900.00

370,900.00

370,900.00

370,900.00

370,900.00

370,900.00

370,900.00

370,900.00

370,900.00

179,160.00

310,600.00

310,600.00

4,138,460.00

Cash paid for employee salary

- 37,000.00

- 37,000.00

- 37,000.00

- 37,000.00

- 37,000.00

- 37,000.00

- 37,000.00

- 37,000.00

- 37,000.00

- 37,000.00

- 37,000.00

- 37,000.00

- 444,000.00

Cash paid for Electricity(Customer)

- 12,580.00

- 12,580.00

- 6,290.00

- 6,290.00

- 6,290.00

- 12,580.00

- 12,580.00

- 12,580.00

- 12,580.00

- 6,290.00

- 11,840.00

- 11,840.00

- 124,320.00

Cash paid for Electricity(Center)

-

2,405.00

- 2,405.00

- 2,405.00

- 2,405.00

- 2,405.00

- 2,405.00

- 2,405.00

- 2,405.00

- 2,405.00

- 2,405.00

- 2,405.00

- 2,405.00

-

28,860.00

Cash paid for water

-

677.00

- 2,788.20

-

-

677.00

- 2,788.20

-

-

677.00

- 2,788.20

-

-

677.00

- 2,788.20

-

677.00

-

16,568.80

Cash paid for Cleaning SP

-

2,000.00

- 2,000.00

- 2,000.00

- 2,000.00

- 2,000.00

- 2,000.00

- 2,000.00

- 2,000.00

- 2,000.00

- 2,000.00

- 2,000.00

- 2,000.00

-

24,000.00

Cash paid for Internet

-

3,199.30

- 3,199.30

- 3,199.30

- 3,199.30

- 3,199.30

- 3,199.30

- 3,199.30

- 3,199.30

- 3,199.30

- 3,199.30

- 3,199.30

- 3,199.30

-

38,391.60

Cash paid for telephone

-

100.00

-

-

-

-

-

-

-

-

-

-

-

100.00

-

1,200.00

Cash paid for Petty cash

-

1,000.00

-

12,000.00

100.00

677.00

100.00

100.00

100.00

677.00

100.00

100.00

100.00

677.00

100.00

100.00

100.00

- 1,000.00

- 1,000.00

- 1,000.00

- 1,000.00

- 1,000.00

- 1,000.00

- 1,000.00

- 1,000.00

- 1,000.00

- 1,000.00

- 1,000.00

Depreciation Equipment

-

-

-

-

-

-

-

-

-

-

-

-

Depreciation Building

-

-

-

-

-

-

-

-

-

-

-

-

Insurance Expense Total Operating Activity Cost

- 26,857.00

- 26,857.00

311,938.70

309,827.50

318,228.70

318,228.70

316,117.50

285,081.70

311,938.70

309,827.50

311,938.70

126,488.70

250,267.50

252,378.70

Cash paid for principle paid

-144,719.07

-144,719.07

-144,719.07

-144,719.07

-144,719.07

-144,719.07

-144,719.07

-144,719.07

-144,719.07

-144,719.07

-144,719.07

-144,719.07

Net Cash provide by investing activity

-144,719.07

-144,719.07

-144,719.07

-144,719.07

-144,719.07

-144,719.07

-144,719.07

-144,719.07

-144,719.07

-144,719.07

-144,719.07

-144,719.07

Net Increase(decrease) in cash

167,219.63

165,108.43

173,509.63

173,509.63

171,398.43

140,362.63

167,219.63

165,108.43

167,219.63

- 18,230.37

105,548.43

107,659.63

Cash Flow From Investment Cash Flow From Financial Cash Receive form Loan

Cash balance at beginning of the year

Cash balance at End of the year

-

6,923,459.17

7,090,678.80

7,255,787.23

7,429,296.86

7,602,806.49

7,774,204.92

7,914,567.55

8,081,787.18

8,246,895.61

8,414,115.24

8,395,884.87

8,501,433.30

7,090,678.80

7,255,787.23

7,429,296.86

7,602,806.49

7,774,204.92

7,914,567.55

8,081,787.18

8,246,895.61

8,414,115.24

8,395,884.87

8,501,433.30

8,609,092.93

3,422,262.60

91

5.3 Balance sheet Table 5.11 Balance sheet year 2011 Natural plus dormitory Balance sheet For the year ended December, 31, 2011 Starting

Jan

Feb

Mar

Apr

May

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

June

July

Aug

130,983.74

250,061.35

-

-

-

6,322,867.00

6,322,867.00

6,322,867.00

-

-

-

6,453,850.74

6,572,928.35

6,629,825.14

16,000,000.00

16,000,000.00

Sep

Oct

Nov

Dec

409,532.00

575,329.98

793,544.39

-

-

-

6,178,147.93

6,033,428.86

5,888,709.79

-

-

-

6,744,725.52

6,587,679.93

6,608,758.84

6,682,254.18

16,000,000.00

16,000,000.00

16,000,000.00

16,000,000.00

16,000,000.00

Asset Current Asset Cash Accounts Receivable Inventory Other Current Assent Total Current Asset

77,133.00 6,322,867.00 6,400,000.00

306,958.14

421,858.52 6,322,867.00 -

Long- term Long- term Asset Total Asset

16,000,000.00 22,400,000.00

22,453,850.74

22,572,928.35

22,629,825.14

22,744,725.52

22,587,679.93

22,608,758.84

22,682,254.18

-

-

-

Liabilities and Capital Current Liabilities Account Payable

-

-

-

-

-

-

-

-

-

-

Current Borrowing

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

- 144,719.07

- 144,719.07

- 144,719.07

-

-

-

-

-

22,400,000.00

22,400,000.00

22,400,000.00

22,400,000.00

22,400,000.00

22,255,280.93

22,110,561.86

-

-

-

-

-

22,400,000.00

22,400,000.00

22,400,000.00

22,400,000.00

22,255,280.93

22,110,561.86

21,965,842.79

53,850.74

172,928.35

229,825.14

344,725.52

332,399.00

498,196.98

716,411.39

53,850.74

172,928.35

229,825.14

344,725.52

332,399.00

498,196.98

716,411.39

22,453,850.74

22,572,928.35

22,629,825.14

22,744,725.52

22,587,679.93

22,608,758.84

22,682,254.18

Other Current Liabilities Total Current Liabilities Long-term Liabilities Total Liabilities

22,400,000.00 22,400,000.00

- 144,719.07 -

- 144,719.07 -

- 144,719.07 -

Capital Retained Earning

-

-

-

-

-

-

Total Capital

-

-

-

-

-

-

-

-

-

-

-

Total Liabilities and capital

22,400,000.00

92

Table 5.12 Balance sheet year 2012 Natural plus dormitory Balance sheet For the year ended December, 31, 2012 Jan

Feb

March

April

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

1,048,557.18 -

1,265,198.42 -

1,496,856.59 -

1,728,735.50 -

1,958,988.95 -

2,154,862.78 -

2,374,460.54 -

2,592,436.23 -

2,812,485.49 -

2,854,314.69 -

3,022,555.18 -

3,192,872.69 -

5,743,990.72

5,599,271.65

5,454,552.58

5,309,833.51

5,165,114.44

5,020,395.37

4,875,676.30

4,730,957.23

4,586,238.16

4,441,519.09

4,296,800.02

4,152,080.95

-

-

-

-

-

-

-

-

-

-

-

-

6,792,547.90

6,864,470.07

6,951,409.17

7,038,569.01

7,124,103.39

7,175,258.15

7,250,136.84

7,323,393.46

7,398,723.65

7,295,833.78

7,319,355.20

7,344,953.64

Asset Current Asset Cash Accounts Receivable Inventory Other Current Assent Total Current Asset Long- term Long- term Asset Total Asset Liabilities and Capital Current Liabilities Account Payable Current Borrowing Other Current Liabilities Total Current Liabilities Long-term Liabilities Total Liabilities Capital Retained Earning Total Capital Total Liabilities and capital

16,000,000.00 22,792,547.90

-

16,000,000.00 22,864,470.07

-

16,000,000.00 22,951,409.17

-

16,000,000.00 23,038,569.01

-

16,000,000.00 23,124,103.39

-

16,000,000.00 23,175,258.15

-

16,000,000.00 23,250,136.84

-

16,000,000.00 23,323,393.46

-

16,000,000.00 23,398,723.65

-

16,000,000.00 23,295,833.78

-

16,000,000.00 23,319,355.20

-

16,000,000.00 23,344,953.64

-

- 144,719.07 -

- 144,719.07 -

- 144,719.07 -

- 144,719.07 -

- 144,719.07 -

- 144,719.07 -

- 144,719.07 -

- 144,719.07 -

- 144,719.07 -

- 144,719.07 -

- 144,719.07 -

- 144,719.07 -

- 144,719.07

- 144,719.07

- 144,719.07

- 144,719.07

- 144,719.07

- 144,719.07

- 144,719.07

- 144,719.07

- 144,719.07

- 144,719.07

- 144,719.07

- 144,719.07

21,965,842.79

21,821,123.72

21,676,404.65

21,531,685.58

21,386,966.51

21,242,247.44

21,097,528.37

20,952,809.30

20,808,090.23

20,663,371.16

20,518,652.09

20,373,933.02

21,821,123.72

21,676,404.65

21,531,685.58

21,386,966.51

21,242,247.44

21,097,528.37

20,952,809.30

20,808,090.23

20,663,371.16

20,518,652.09

20,373,933.02

20,229,213.95

971,424.18

1,188,065.42

1,419,723.59

1,651,602.50

1,881,855.95

2,077,729.78

2,297,327.54

2,515,303.23

2,735,352.49

2,777,181.69

2,945,422.18

3,115,739.69

971,424.18

1,188,065.42

1,419,723.59

1,651,602.50

1,881,855.95

2,077,729.78

2,297,327.54

2,515,303.23

2,735,352.49

2,777,181.69

2,945,422.18

3,115,739.69

22,792,547.90

22,864,470.07

22,951,409.17

23,038,569.01

23,124,103.39

23,175,258.15

23,250,136.84

23,323,393.46

23,398,723.65

23,295,833.78

23,319,355.20

23,344,953.64

93

Table 5.13 Cash flow year 2013 Natural plus dormitory Balance sheet For the year ended December, 31, 2013 Jan

Feb

March

April

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Cash Accounts Receivable

2,808,897.07 -

2,977,830.17 -

3,159,851.25 -

3,342,106.69 -

3,522,750.35 -

3,670,970.63 -

3,842,928.68 -

4,013,278.49 -

4,185,715.88 -

4,201,629.73 -

4,372,703.96 -

4,545,869.38 -

Inventory Other Current Assent

4,007,361.88

3,862,642.81

3,717,923.74

3,573,204.67

3,428,485.60

3,283,766.53

3,139,047.46

2,994,328.39

2,849,609.32

2,704,890.25

2,560,171.18

2,415,452.11

-

-

-

-

-

-

-

-

-

-

-

-

Total Current Asset Long- term

6,816,258.95

6,840,472.98

6,877,774.99

6,915,311.36

6,951,235.95

6,954,737.16

6,981,976.14

7,007,606.88

7,035,325.20

6,906,519.98

6,932,875.14

6,961,321.49

Long- term Asset

16,000,000.00

16,000,000.00

16,000,000.00

16,000,000.00

16,000,000.00

16,000,000.00

16,000,000.00

16,000,000.00

16,000,000.00

16,000,000.00

16,000,000.00

16,000,000.00

23,007,606.88

23,035,325.20

22,906,519.98

22,932,875.14

22,961,321.49

Asset Current Asset

Total Asset Liabilities and Capital Current Liabilities Account Payable Current Borrowing Other Current Liabilities Total Current Liabilities

22,816,258.95

- 144,719.07

- 144,719.07

- 144,719.07 -

22,915,311.36

- 144,719.07 -

22,951,235.95

- 144,719.07 -

22,954,737.16

- 144,719.07 -

22,981,976.14

- 144,719.07 -

-

-

-

-

-

- 144,719.07

- 144,719.07

- 144,719.07

- 144,719.07

- 144,719.07

-

-

-

-

-

- 144,719.07

- 144,719.07

- 144,719.07

- 144,719.07

- 144,719.07

- 144,719.07

- 144,719.07

- 144,719.07

- 144,719.07

- 144,719.07

- 144,719.07

20,229,213.95

20,084,494.88

19,939,775.81

19,795,056.74

19,650,337.67

19,505,618.60

19,360,899.53

19,216,180.46

19,071,461.39

18,926,742.32

18,782,023.25

18,637,304.18

20,084,494.88

19,939,775.81

19,795,056.74

19,650,337.67

19,505,618.60

19,360,899.53

19,216,180.46

19,071,461.39

18,926,742.32

18,782,023.25

18,637,304.18

18,492,585.11

Retained Earning

2,731,764.07

2,900,697.17

3,082,718.25

3,264,973.69

3,445,617.35

3,593,837.63

3,765,795.68

3,936,145.49

4,108,582.88

4,124,496.73

4,295,570.96

4,468,736.38

Total Capital Total Liabilities and capital

2,731,764.07

2,900,697.17

3,082,718.25

3,264,973.69

3,445,617.35

3,593,837.63

3,765,795.68

3,936,145.49

4,108,582.88

4,124,496.73

4,295,570.96

4,468,736.38

22,816,258.95

22,840,472.98

22,877,774.99

22,915,311.36

22,951,235.95

22,954,737.16

22,981,976.14

23,007,606.88

23,035,325.20

22,906,519.98

22,932,875.14

22,961,321.49

Long-term Liabilities

-

22,877,774.99

- 144,719.07

Total Liabilities Capital

-

22,840,472.98

94

Table 5.14 Cash flow year 2014 Natural plus dormitory Balance sheet For the year ended December, 31, 2014 Jan

Feb

March

4,353,946.04

4,525,755.60

4,763,499.52

-

-

-

2,270,733.04

2,126,013.97

1,981,294.90

-

-

-

6,624,679.08

6,651,769.57

6,744,794.42

April

May

Jun

Jul

Aug

Sep

Oct

5,912,365.13

5,936,674.67

Nov

Dec

Asset Current Asset Cash Accounts Receivable Inventory Other Current Assent Total Current Asset Long- term Long- term Asset Total Asset Liabilities and Capital Current Liabilities Account Payable Current Borrowing Other Current Liabilities Total Current Liabilities

5,001,563.34 1,836,575.83 6,838,139.17

5,237,573.55 1,691,856.76 6,929,430.31

5,388,728.26 1,547,137.69 6,935,865.95

5,563,635.41 1,402,418.62 6,966,054.03

5,736,949.07 1,257,699.55 6,994,648.62

1,112,980.48 7,025,345.61

968,261.41 6,904,936.08

6,110,757.43 823,542.34 6,934,299.77

6,286,946.43 678,823.27 6,965,769.70

16,000,000.00

16,000,000.00

16,000,000.00

16,000,000.00

16,000,000.00

16,000,000.00

16,000,000.00

16,000,000.00

16,000,000.00

16,000,000.00

16,000,000.00

16,000,000.00

22,624,679.08

22,651,769.57

22,744,794.42

22,838,139.17

22,929,430.31

22,935,865.95

22,966,054.03

22,994,648.62

23,025,345.61

22,904,936.08

22,934,299.77

22,965,769.70

-

-

-

- 144,719.07

- 144,719.07

- 144,719.07

-

-

-

- 144,719.07

- 144,719.07

- 144,719.07

- 144,719.07 - 144,719.07

- 144,719.07 - 144,719.07

- 144,719.07 - 144,719.07

- 144,719.07 - 144,719.07

- 144,719.07 - 144,719.07

-

-

- 144,719.07

- 144,719.07

-

-

- 144,719.07

- 144,719.07

- 144,719.07 - 144,719.07

- 144,719.07 - 144,719.07

Long-term Liabilities

18,492,585.11

18,347,866.04

18,203,146.97

18,058,427.90

17,913,708.83

17,768,989.76

17,624,270.69

17,479,551.62

17,334,832.55

17,190,113.48

17,045,394.41

16,900,675.34

Total Liabilities

18,347,866.04

18,203,146.97

18,058,427.90

17,913,708.83

17,768,989.76

17,624,270.69

17,479,551.62

17,334,832.55

17,190,113.48

17,045,394.41

16,900,675.34

16,755,956.27

Retained Earning

4,276,816.04

4,448,625.60

4,686,369.52

4,924,433.34

5,160,443.55

5,311,598.26

5,486,505.41

5,659,819.07

5,835,235.13

5,859,544.67

6,033,627.43

6,209,816.43

Total Capital Total Liabilities and capital

4,276,816.04

4,448,625.60

4,686,369.52

4,924,433.34

5,160,443.55

5,311,598.26

5,486,505.41

5,659,819.07

5,835,235.13

5,859,544.67

6,033,627.43

6,209,816.43

22,624,682.08

22,651,772.57

22,744,797.42

22,838,142.17

23,025,348.61

22,904,939.08

Capital

22,929,433.31

22,935,868.95

22,966,057.03

22,994,651.62

22,934,302.77

22,965,772.70

95

Table 5.15 Cash flow year 2015 Natural plus dormitory Balance sheet For the year ended December, 31, 2015 Jan Asset Current Asset Cash Accounts Receivable Inventory Other Current Assent Total Current Asset Long- term Long- term Asset Total Asset Liabilities and Capital Current Liabilities Account Payable Current Borrowing Other Current Liabilities Total Current Liabilities Long-term Liabilities Total Liabilities Capital Retained Earning Total Capital Total Liabilities and capital

Feb

March

April

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

6,181,576.47 -

6,356,439.92 -

6,554,421.01 -

6,732,666.26 -

6,924,833.41 -

7,090,111.05 -

7,268,149.20 -

7,444,609.52 -

7,599,688.09 -

7,621,773.71 -

7,747,583.06 -

7,875,514.61 -

534,104.20 -

389,385.13 -

244,666.06 -

99,946.99 -

- 44,772.08 -

- 189,491.15 -

- 334,210.22 -

- 478,929.29 -

- 623,648.36 -

- 768,367.43 -

- 913,086.50 -

- 1,057,805.57 -

6,715,680.67

6,745,825.05

6,799,087.07

6,832,613.25

6,880,061.33

6,900,619.90

6,933,938.98

6,965,680.23

6,976,039.73

6,853,406.28

6,834,496.56

6,817,709.04

16,000,000.00

16,000,000.00

16,000,000.00

16,000,000.00

16,000,000.00

16,000,000.00

16,000,000.00

16,000,000.00

16,000,000.00

16,000,000.00

16,000,000.00

16,000,000.00

22,715,680.67

22,745,825.05

22,799,087.07

22,832,613.25

22,880,061.33

22,900,619.90

22,933,938.98

22,965,680.23

22,976,039.73

22,853,406.28

22,834,496.56

22,817,709.04

- 144,719.07 - 144,719.07

- 144,719.07 - 144,719.07

- 144,719.07 - 144,719.07

- 144,719.07 - 144,719.07

- 144,719.07 - 144,719.07

- 144,719.07 - 144,719.07

- 144,719.07 - 144,719.07

- 144,719.07 - 144,719.07

- 144,719.07 - 144,719.07

- 144,719.07 - 144,719.07

- 144,719.07 - 144,719.07

- 144,719.07 - 144,719.07

16,755,956.27

16,611,237.20

16,466,518.13

16,321,799.06

16,177,079.99

16,032,360.92

15,887,641.85

15,742,922.78

15,598,203.71

15,453,484.64

15,308,765.57

15,164,046.50

16,611,237.20

16,466,518.13

16,321,799.06

16,177,079.99

16,032,360.92

15,887,641.85

15,742,922.78

15,598,203.71

15,453,484.64

15,308,765.57

15,164,046.50

15,019,327.43

6,104,446.47

6,279,309.92

6,467,291.01

6,655,536.26

6,847,703.41

7,012,981.05

7,191,019.20

7,367,479.52

7,522,558.09

7,544,643.71

7,670,453.06

7,798,384.61

6,104,446.47

6,279,309.92

6,467,291.01

6,655,536.26

6,847,703.41

7,012,981.05

7,191,019.20

7,367,479.52

7,522,558.09

7,544,643.71

7,670,453.06

22,715,683.67

22,745,828.05

22,789,090.07

22,832,616.25

22,880,064.33

22,900,622.90

22,933,941.98

22,965,683.23

22,976,042.73

22,853,409.28

22,834,499.56

7,798,384.61 22,817,712.04

96

5.4 Project Analysis Payback Period Payback Period =

Cost of Project Average Annual Income = 5 years 256 days

IRR NPV Return on asset

= 9.31% = 1,861,902.67 Baht = Net Profit Average on Assets

ROI = Year 1

3.5%

Year 2

11.23%

Year 3

9.2%

Year4

9.2%

Year 5

9%

Pay back Period

5.5 Conclusion For financial Plan Source of Fund ,we borrow money 22,000,000for this project from AomSin Bank with 6% interest rate and 20 year about principle paid Net income 

Average net income of our project is about 5 year is 4,00,000 -NPV 1861902.67 -IRR 9.31% -Payback Period 5 years 256 Days

Our project has a fast payback period if compare with general dormitory. For the estimate sale of our project it’s rather stable. In long term we can confirm about high profit.

97

Chapter 6 Risk Management

98

6.1 Risk Management 6.1.1 Internal Forces Integrity - Deficient Behavior of Employees. Natural plus dorm has 6 employees to attend in each part of dormitory. All of their work is import to the dormitory to control service to customer. If employees not attend to their works, it maybe damaged to the names of the dormitory. The way prevent deficient behavior’s employee: Provide training program to all of employee, to prevent deficient behavior’s employee and set standard of service. Fraud WE - Employee fraud All of employees need to have responsibility and honesty to the property of dormitory because they get money from their workplace. Natural plus dorm has 4 parts of work. House Keepers - Scope of work is laundry and cleaning. Need to respond in any cloths of customer and any properties. Gardener – They need honest to work with the garden and each environmental of dormitory. Security Guard – Is the guardians of dormitory have more important to protect any thing in the dormitory. Admin – need to care every thing in the dormitory and honest. The way to prevent: When employee work they need to record each time when end working, for convenient and safety to checks the properties of dormitory.

Time management risk Our business is dormitory and we receive money based on monthly form renter. The time risk of our business is about renter paid money late. Its make our account have problem. Revenue is not enough to pay for debt, salary of staffs, and many expenses. In the first time we have contract with renter about price per room, dormitory insurance cost, and the rule of dormitory. The rule of our dormitory tells about period for pay dormitory cost. We set dormitory insurance cost 3,000 baht for one year. If renter paid late over first 7 days of month, we will deduct from dormitory insurance cost and renter

99

can paid late not more than 3 times. If renters want to out before one year, renter can’t get a dormitory insurance.

6.1.2 External Forces Changing customer need Risk about customer need of our business is about electricity and water. Most problem of dormitory is electricity and water. In sometimes, it’s not working or waste. These problems have affect to all of dormitory not only one room. So we set the way to protect in part of electricity, we use emergency generator to provide for customer when electricity has problem. Part of water, we have water filtration system and a water reserve tank to reuse the water. When the water system is not working, we can use water reserve to distribute into various rooms. Our dormitory there is survey to need of customer every year for know about satisfaction and feedback. So we improve about disadvantage and develop about advantage protect from feedback. Finally we can reduce about risk management of our business. Economic The risk economic of our dormitory is if economic of Thailand be quite not good it makes foreign exchange rate of the baht are down that effect to our business. This reason may be effect to income of parent it makes income of student decrease and don’t have enough money can stay our dormitory. Because of our dormitory there are cost rather expensive so, when occur economic crisis it makes effect to our business. Competitive Condition Nowadays there are many dormitories around Mae Fah Luang University. Dormitory is one of business which is popular. The main element for select dormitory there are price, style, location, safety, convenient and facilities. Most of student will use all of element for help them to decide. There are many entrepreneurs build dormitory which can respond student’s need and some of them over to advertising but in the fact is opposite from their advertising. Numbers of student in Mae Fah Luang University are increase in every year, so numbers of entrepreneurs are increase too. So we have many competitors in marketing. Because of this reason is our risk which can effect to natural plus dormitory in the future. For our solution are we will maintain standard of service,

100

standard of price and standard of safety. We maybe find new decorations such as new trees and will take care all the time.

Risk of fire The danger from fire is risk of natural plus dormitory which can occur in every time when we are careless. But in sometime maybe take place from other cause which we can not forecast such as short circuit. For our solution, we will check electricity system within our dormitory. We will check electricity equipment with in dormitory twice a year if there are some mistake with electricity, we will solve problems or change it. We will restrict used electricity equipment in each room such as don’t use micro wave which have exceed of watt. So natural plus dormitory do fire insurance with Bangkok insurance company which if natural plus encounter with conflagration problem Bangkok insurance will respond all of expense.

Climate The climate risk of our dormitory is in each season there are difference climate such as winter, summer, and raining season. Especially, raining season there are many problem such as thunder and strike may be makes trees surround our dormitory sink it makes effect to building and environment in our dormitory. The solution of this problem is we should take care tree that to strengthen for not fall down to our dormitory.

101

6.2 Financial Risk Analysis If sale decrease 2% Revenue will be Year 1

1,746,122.4

Year 2

4,753,431.2

Year 3

4,173,878.8

Year 4

4,173,878.8

Year 5

4,055,690.8

And net income will be Year 1

747,589.08

Year 2

2,425,624.46

Year 3

1,976,459.1

Year 4

1,976,459.1

Year 5

1,976,459.1

Payback period will be 5 years and 299 days If sale decrease 3% Revenue will be Year 1

1,728,423.6

Year 2

4,704,926.8

Year 3

4,131,288.2

Year 4

4,131,288.2

Year 5

4,014,306.2

And net income will be Year 1

739,960.62

Year 2

2,400,873.19

Year 3

1,956,291.15

Year 4

1,956,291.15

Year 5

1,913,324.67

Payback period will be 5 years and 321 days

102

If sale decrease 4% Revenue will be Year 1

1,710,604.8

Year 2

4,656,422.4

Year 3

4,088,697.6

Year 4

4,088,697.6

Year 5

3,972,921.6

And net income will be Year 1

732,3,32.16

Year 2

2,376,121.92

Year 3

1,936,123.2

Year 4

1,936,123.2

Year 5

1,893,610.56

Payback period will be 5 years and 343 days

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6.3 Conclusion Risk Management has internal and external forces. First, internal: Integrity we has two parts are deficient behavior of employees and employee fraud. Deficient behavior of employees is control service to customer. If employees not attend to their works, it may be damaged to the names of the dormitory. Employee fraud; all of employees need to have responsibility and honesty to the property of dormitory. Time management risk our business is about renter paid money late. Its make our account have problem. Renter paid late over first 7 days of month and can paid late not more than 3 times Second, external: changing customer need. We use emergency generator to provide for customer when electricity has problem. About water, we have water filtration system and a water reserve tank to reuse the water. In part of economic; if economic of Thailand be quite not good it makes foreign exchange rate of the baht are down that effect to income of parent it makes income of student decrease and don’t have enough money can stay our dormitory. Competitive Condition; nowadays there are many dormitories around Mae Fah Luang University. Dormitory is one of business which is popular. Numbers of student in Mae Fah Luang University are increase in every year, so numbers of entrepreneurs are increase too. Risk of fire; the danger from fire is risk of natural plus dormitory which can occur in every time when we are careless. For our solution, we will check electricity equipment with in dormitory twice a year. And natural plus dormitory do fire insurance. Climate; the climate risk of our dormitory is in each season there are difference especially; raining season there are thunder and strike. The solution of this problem is we should take care tree that to strengthen for not fall down to our dormitory. Financial risk: from the estimated of sale decrease that has a few effect to payback period. As flowing; if sale decrease 2%, payback period will be 5 years and 299 days. If sale decrease 3%, payback period will be 5 years and 321 days. If sale decrease 4%, payback period will be 5 years and 343 days.

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Chapter 7 Summary

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We combine nature with today accommodation by emphasize on beautiful and livable, it will be a perfect accommodation. In the present time dormitory business is very popular in area which near university. So we want to build project about livable dormitory in name of natural plus project. We choose area around Mae Fah Luang University to launch our project or natural plus project because this university grows up every year and number of student increase in every year too. Objective of our project we think for get high profit from investment and make business have more interest from investor. Benefit of project we knowing about the way to solve the problem in the real situation. Understand the financial for this business; think to get more profit and less than expend. Industry profile natural of industry, our industry is dormitory green way style. From observe dormitory in Thailand can divide into 2 types are male and female. Our dormitory doing for female only. Target market of this dormitory is student of Mae Fah Luang University. Dormitory businesses are business that need high investment and need a long time for payback period but revenue rather be stable. Although Dormitory business have a low risk and not complex about marketing but how to improve it to maximum profit is not easy. In the future our dormitory is one of student select because is new dormitory, high technology, shady, beautiful and easy to go to study. The situation of industry in nowadays growth of business affects to the expansions of many organizations and a lot of institutions have developed and produce graduates to enter labor market. From Nano Search Corporation about behavior of select accommodation we will found the factor which customer use to select dormitory is easy to living, Such as eating food, Security, and distance for pricing is in fourth order. Because of this make we know about location is very important for nowadays dormitory business. Location can make dormitory business successful. The service of our dormitory is green way style dormitory. Our dormitory for female only. We decorated our dormitory to concern about ecology which we thought we do not need more rooms for service. The vision of our dormitory is “The natural plus will become a dormitory which provide many facilities and new technology, but still concern ecology style”. The mission of our dormitory, we will study about design dormitory which mixture between natural and technology.

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The business strategy there are to develop many slide such as structure of dormitory, management facilities, but still concept eco for respond new need of customer that to service of our dormitory. We emphasize to destroy environment and use to life with environment. So, there are low price and more interesting because our dormitory there is different concept with other dormitories. From marketing analysis our group can divided into 5 sides are political, economic, technology, social, and environment. In each side can effect to our business because it depend on that condition. When we need progress business we must know to social surrounding and economic situation for develop our dormitory. So we must to know general situation for solve problem within our business. When we know about problem and to solve method it makes our business can carry on for a long time. Our competition analysis looks into the strategy of competitor, who is our customer, and dormitory competitive market. Our competitors have many places and use many strategies to run the business. So, we divided them into three classes for easy to analysis. Our customer is student who studying at Mae Fah Luang University, so, we choose suited strategy to response the need of studying students. And our competitive analysis we look to how the our business could survived in the market which has more number of the competitors; we used five force model to evaluate ourselves. STP is one section that important before investment .It is one step of analysis in market situation .For the first, we must specify target market because of there are many group of customer and they have different demand. We can not respond all of their need because of limited of resources but we can select group for respond. So STP helps us to know group of customer then it easy to focus on their demand. Our target group is group of student in Mae Fah Luang University which age about 18-22 years old. These groups always love natural, peaceful, like in green style and in the same time they need high technology for theirs convenient. For marketing Strategy, Product: Our dormitory emphasizes about natural. Our dormitory for female only, has fourth floor, 80 rooms, and one room for two persons. Our product level including with Core product is room. Furniture’s in room are facilitating product. Our dormitory take place near university, grocery store, and bus stop and these things are supporting product. Augmented product of our dormitory is living with a natural, peaceful, fresh air, and shady. Price: We separate our rooms into

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two groups are common and special room. Common size is 4,000 baht and special size is 4,500 baht. First floor can breed a pet is 4,500 baht per month. In second and third floor have common and special. Fourth floor is special size. Place: Our dormitory is located in front of Mae Fah Luang University between STK dormitory and Phutong dormitory. Our dormitory easy access to university, shops, and bus stop. Promotion: In summer time we think half cost per room. About sale forecast we use information form main competitor to compare. About production and operations Analysis. Our product concern about green way lifestyle. Our dormitory located in front of Mae Fah Luang University between STK and Phutong dormitory which easy goes to study. There is area about 3,000 square meters. Our dormitory for female only, has 80 rooms, has normal rooms are 4,000 baht and special rooms are 4,500 baht per month, and has fourth floors. In first floor have office room, restroom, house keeping room, kitchen room, swimming pool, and has16 rooms for rent. This floor all rooms have small grass in front of the room for breed any pets. Price per room is 4,500 baht. In second and third floor have 24 rooms; 20 rooms are normal rooms and 4 rooms are special rooms in each floor. In fourth floor have 16 special rooms. There are facilities more than normal room and special design. In normal rooms are 20 square meters and have 9 facilities. For example television, electric fan and air conditioner, wardrobe, double-size bed, desk, chair, dressing desk, Refrigerator, and Water heater. In special rooms are 36 square meters and have 10 facilities. We add “sofa” which a facility in special rooms. Our service is low price of laundry, WIFI, insurance loss of asset, free repair service, and small party in some special day. Our special thing is we have water filtration system and a water reserve tank to reuse the water for ecology. We choose 3BB broadband for our internet. Cost of dormitory insurance is 3,000 baht. Electricity price about 3.737 baht per units. Telephone price 100 baht per month. Investment cost Land 8,000,000 baht. Building 8,800,000 baht. Swimming pool and equipment 1,223,757 baht. Equipment 3,987,680 baht. Office supplier 68,240 baht. Kitchen and house keeping 10,535 baht. Laundry room 83,562 baht. And detail of equipment 160,980 baht. Total expense salary of employees is 37,000 baht per month. Swimming pool maintaining is 5,500-6,500 baht.

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Financial Plan Source of Fund We borrow money 22,000,000for this project from AomSin Bank with 6% interest rate and 20 year about principle paid Net income 

Average net income of our project is about 5 year is 4,00,000 -NPV 1861902.67 -IRR 9.31% -Payback Period 5 years 256 Days

Our project has a fast payback period if compare with general dormitory. For the estimate sale of our project it’s rather stable. In long term we can confirm about high profit.

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