Nacco: Case Recommendation

June 26, 2019 | Author: Isha Sahu | Category: Fruit Preserves, Microeconomics, Economics, Market (Economics), Marketing
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NACCO CASE RECOMMENDA RECOMME NDATION TION

Group 3 14F150 14F152  14F317 14F319

Is NACCO doin !"##$

Market share in jam market  M(pro

 Year

201 0

2011

2012

R"%"nu" &or  '()

*05

590+8

572+25

,"r-"n.(" -/(n"



2+48 d"-r"(s"

3 d"-r"(s"

 To.(# r"%"nu"

172 1*98 1738+75 1 Consumer Perception- Below !era"e #or major ,"r-"n.("  1+33 2+39 contri$utor- M -/(n" d"-r"(s" in-r"(s" ,(-6(" D"sin S!"".n"ss : F#(%our 

M(ri-os Si# NACCO

Dru6 O./"rs

M(#(

11% 2% 4% 5% 5% 14%

R"-"n.# -o)p".i.ion is oin .o in-r"(s" (s ( D"n)(r6(s"d Food Group is p#(nnin .o "n."r Indi(  rinin in 100 p"r-"n. su(r&r"" produ-.

60%

. M(rin

5+93

E;&(-.or pri-"

53+9

Break-e!en point

6122* S(#"s ? 54500

 T/"

-o)p(n has not met its $reake!en (s o& no! u. nu)"r(.or !i## r"du-" i& (## p(-6 si@"s (r" -onsid"r"d

,rodu-. Os"r%(.ions .s

F"(.ur"s •

Ri-/n"ss o& &rui. • ,(-6(" d"sin • Co#or •  T/i-6n"ss o&  '()

• • • • •



P+P) Ri-/n"ss o& &rui. P+,) =(#u" &or )on"

D"-isions

E(s" o& spr"(din =(#u" &or )on" S!"".n"ss F#(%or S!""."nin -/(p(.is dos(s S(%"s .i)"

P+B./ M S!"".n"ss Co#or  T/i-6n"ss F#(%or

1+ SBEETNESS 1+ >nd op.i)u) s!"".n"ss #"%"# pr"&"rr"d 2+ r"s"(r-/ i& su(r &r"" -on."n. is n""d"d i& "s >nd sus.i.u." &or su(r (s s!"".n 2+ COOR 3+ TICNESS 1+ C/"-6 &or -onsis."n- in .";.ur" 2+ Ensur" no &r"" #iuid pi"-"s o& &rui. 4+ FA=OR 1+
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