myntra stp

lie c#cle. hen a new product is launched prices will t#picall# be -uite high. This is because a lot o product and market research has gone into producing the product. 3t usuall# takes time or large numbers o consumers to purchase new products. *or eample, +/ phones are onl# 6ust beginning to sell in large -uantities. As a product matures and sales increase, it is possible to reduce costs. Economies o scale are important. These come in when a frm is able to produce on a large scale. ith high outputs o production, costs o research and de"elopment, sotware engineering and in"estment in plant (manuacturing machiner# and tooling) can be spread. &tate8o8the art products are sold at premium prices re?ecting the high -ualit# o the items and their inno"ati"e nature.  The costs to the users o Motorola mobile phones are kept down because the# are subsidised b# the network pro"iders such as >odaone. Fetwork pro"iders want as man# people as possible to subscribe to their network. The# thereore like to link with the producers o the best designed phones which eature the most eciting and e$ecti"e technologies. %hone retailers will oten suppl# ree accessories with a mobile phone to make it more useul to phone users and to encourage them to bu#.

+: %lace

 Though fgures "ar# widel# rom product to product, roughl# a fth o the production cost o an item goes on getting it to the customer. The term 5place5 deals with "arious methods o transporting and storing goods and then making them a"ailable to the customer.

/etting the right product to the right place at the right time in"ol"es the distribution s#stem. 7istribution is the process o mo"ing goods and ser"ices to the places where the# are wanted. G