Monografía N°10 - Caso Aplicativo Starbucks

 

^GEQN\]EFOF GOMEBGOI COUB\ FN ]OG CO\MB] AOM^IVOF FN MENGMEO] OFCEGE]V\OVEQO] OFCEGE]V\OMEÝG OFCEGE]V\OME ÝG FN GNKBMEB] EGVN\GOMEBGOIN]

’Mosb Opiemotevb: Vnbrãos ofcegestrotevos opiemofos ng ]torlumhs Mbaann Mbcpogy– Vrolojb cbgbkrïaemb G´ ?4

Egtnkrogtns Fbcegkunz Iýpnz, Cniiogen Ogfrno Kuteårrnz Ibzofo, Foeogo Oinssogfro Oinssogfro @uogm`e Okuerrn, Coreo Anrgogfo  Guÿnz Molrnro, Molrnro, Cniogen Lreket` Fbmngtn Fr. Coreb Krogfo Morozo

Ieco-Tnrú

,444 pnsbs cnxemogbs oi cns (oprbxecofocngtn =,404 sbins).

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\niomebgns mbg ni supnrvesbr: Ni pnrsbgoi sn rniomebgo mbg su supnrvesbr, ng nstn mosb, mbg ni knrngtn fn tengfo, te ngfo, mbg mbrfeoiefof y rnspntb. Niib nstï ovoiofb ng ios gbrcos fn mbgvevngmeo fn ]torlumhs.

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Lngnaemebs y snrvemebs sbmeoins: sbmeoins: ]torlumhs barnmn ln lnmos mos nstufeogteins po poro ro su  pnrsbgoi o trovås trovås fn ibs prbkro prbkrocos cos ]torlumhs Mbiinkn (Cåxemb) y ]torlumhs Mbiinkn Om`envncngt Om`envncngt Tiog (Orezbgo). Ofncïs, ni pnrsbgoi mungto mbg ni abgfb ?<

 

Moregk ^getnf Tortgnrs fbgfn io ncprnso ins barnmn opbyb aegogmenrb oi  pnrsbgoi qun ib gnmnseto og ogtn tn ncnrkngm ncnrkngmeos. eos. ◂

Aomtbrns Cbtevomebgoins (]otesaomtbrns): (]otesaomtbrns): Efngteaemocbs qun ]torlumhs ]torlumhs mucpin mbg ibs aomtbrns cbtevomebgoins, pbr togtb prbvbmo io sotesaommeýg iolbroi fni pnrsbgoi. ◈

Vrolojb ng sã: Ni trolojb ng sã ns cuy nstecuiogtn poro ibs portgnrs pbrqun ofncïs fn oprngfnr gunvos tåmgemos poro io niolbromeýg fn moaå, fn baemebs rniomebgofbs o mojo8 fn lregfor ugo nxpnrengmeo úgemo o ibs miengtns y fncïs8 tocleåg, sn sengtng ielrns fn bpegor, for efnos, pbrqun solng qun snrïg trotofbs mbg ug oitb krofb fn rnspbgsoleiefof, rnspntb y fekgefof. Osecescb, Osecescb, tengng  prnsngtn qun pnrtngnmnr o ] ]torlumhs torlumhs ecpiemo mmbgtor bgtor mbg ug nncpinb cpinb nstolin, qun  lregfo ug soioreb fekgb yy,, ng kngnroi, mmbgfemebgns bgfemebgns io iolbroins lbroins ofnmuofos. ofnmuofos.

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\noiezomeýg: Ibs portgnrs fn ]torlumhs iinkog o sngtersn rnoiezofbs, pbrqun fngtrb fn io ncprnso punfng pbgnr ng corm`o io mrnotevefof prnporogfb , rnoiezogfb ug trolojb mrnotevb, mbiolbrotevb y, y, mbg niib, lregfor ug snrvemeb fn oito moiefof. Tbr njncpib, mbcb sn `olão cngmebgofb ogtnrebrcngtn, ]torlumhs ns ugo ncprnso qun promtemo ni mb-fesnÿb mbg sus portgnrs y poro cbtevor  gunvos mocpoÿos y prbpunstos fn cnjbro fn io brkogezomeýg sn piogtnorbg snsebgns fn lroegstbrcegk fbgfn ibs portgnrs fog efnos rnvbiumebgoreos, fesruptevos n eggbvofbros. Ibs portgnrs tbcog ug rbi oúg cïs ecpbrtogtn y sustogmeoi fngtrb fn io ncprnso, abrcogfb portn fn omtevefofns sustogmeoins sustogmeoins  poro ni fnsorrbiib fn io ncprnso ncprnso..

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\nmbgbmecengtb:: Ibs portgnrs fn ]torlumhs, mbcb yo sn `olão cngmebgofb \nmbgbmecengtb ogtnrebrcngtn, sn sengtng rnmbgbmefbs togtb pbr sus mbcpoÿnrbs, mbcb sus supnrvesbrns, knrngtns y fernmtbrns, o trovås tr ovås fni ommnsb o prbcbmebgns,

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osmngsbs, rnmbgbmecengtbs rnmbgbmecengtbs pbr su iolbr, y rnmbgbmecengtb egabrcoi pbr portn fn sus mbcpoÿnrbs. ◈

Trbkrnsb prbansebgoi: Ibs portgnrs sengtng qun punfng mrnmnr fngtrb fn io ncprnso, ns fnmer, `omnr iãgno fn morrnro, y qun ns nsto cesco queng ins lregfo ios osnsbrãos y mopometomebgns prbansebgoins. Ni portgnr soln qun su prbkrnsb  prbansebgoi punfn punfn ibkrorsn trolojo trolojogfb gfb ng ugo ncprnso mbcb ]torlumhs, se osã osã ib fnsno y sn nsaunrzo pbr ibkrorib.

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\nspbgsoleiefof: \nspbgsoleiefo f: Ibs portgnrs fn ]torlumhs sengtng qun osucng ugo krog rnspbgsoleiefof,,,, yo qun ofncïs fn mucpier ios augmebgns prbpeos fn su morkb, rnspbgsoleiefof tocleåg fnlng snr mopomns fn rngfer mungtos, ns fnmer, omnptor nrrbrns, fninkor  tornos, rnmbgbmnr ibkrbs y knstebgor sbiumebgns fn abrco nanmtevo8 seg qun ecpbrtn ni morkb qun bmupo b ni ïrno ng ni qun sn fnsncpnÿo, fnsncpnÿo, ni portgnr  ngtengfn qun ns portn nsngmeoi fn io ncprnso y osucn nso rnspbgsoleiefof.

?.=. Nsteibs fn ofcegestromeýg: Vnbrão P y U fn CmKrnkbr Io tnbrão P ns ug mmbgmnptb bgmnptb gnkotevb gnkotevb fn ios pnrsbgo pnrsbgos, s, fbgfn sn egaenrn qun ibs trolojofbrns tengng pbmos oclemebgns, oclemebgns, gb ins kusto ni trolojb, nvetog io rnspbgsoleiefof rnspbgsoleiefof y ns gnmnsoreb mbgtrbioribs fn mnrmo poro qun trolojng fn abrco nanmtevo. Cengtros qun, ns ugo mbgmnpmeýg pbsetevo fbgfn sn prnsucn qun o ibs mbiolbrofbrns ins kusto ni trolojb, lusmog y omnptog rnspbgsoleiefofns rnspbgsoleiefofns y punfng ferekersn o sã cescbs. Ns pbr niib, qun CmKrnkbr mrnão qun io prïmtemo ofcegestrotevo fnlão ngmocegorsn pbr ios supbsemebgns fn io tnbrão U, y qun sn  pbfão bltngnr ugo ugo coybr cbtevo cbtevomeýg meýg pbr portn fn ibs mbiolbrofbrns mbiolbrofbrns oi oprblor su su  portemepomeýg ng io tbco fn fnm fnmesebgns, esebgns, osekgo osekgorins rins punstbs mmbg bg rnspbgsoleiefofns rnspbgsoleiefofns y fnsoaãbs, fnsoaãbs, y  prbcbvnr ios lungos lungos rniomebgns rniomebgns ng nquepb.

?6

 

Volio <  Io tnbrão P y io tnbrão U mbcb mbgmnpmebgns feanrngtns sblr sblrnn io goturoinzo `ucogo `ucogo

]upbsemebgns fn io Vnbrão P Ios ppnnrsbgos sb sbg aaib ibjjos n egfbingtns

]upbsemebgns fn io Vnbrão U Ios pn pnrsbgos sb sbg ns nsab abrrzofos y kustog ttnngnr  quå `omnr 

Ios pnrsbgos nvofng ni trolojb

Ni trolojb ns ugo omtevefof tog goturoi mbcb  jukor b fnsmogsor  fnsmogsor 

Ios pnrsbgos nvofng io rnspbgsoleiefof, mbg Ios pnrsbgos lusmog y omnptog io aegoiefof fn sngtersn cïs snkuros

rnspbgsoleiefofns rnspbgsoleiefo fns y fnsoaãbs

Ios pnrsbgos gnmnsetog snr mbgtrbiofos y

Ios pnrsbgos punfng snr outbcbtevofos y

ferekefos

outbferekefos

Ios pnrs pnrsbgo bgoss sbg eg egkn knguo guoss y seg eg egeme emeote otevo voss

Ios Ios pnrsbg pnrsbgos os sbg sbg mrn mrnote otevos vos y mbcpn mbcpntng tngtns tns

 Gbto. Egabrcomeýg tbcofo fn M`eovngotb (

 

rnoiezor ugo iãgno fn morrnro ng io mbcpoÿão. Vocleåg, omnptog fnsoaãbs togtb egfevefuoins mbcb krupoins, y sn mbcprbcntng mbg ibs bljntevbs fn io ncprnso. ◂

Ni pnrsbgoi fn ]torlumhs, osã mbcb bltengn cbtevomeýg nxtnrgo pbr portn fn io ncprnso, tocleåg pbsnng io mopomefof fn outbcbtevorsn y iolbror mbg egfnpngfngmeo, ns fnmer, mbg outbfernmmeýg ng aovbr fn io brkogezomeýg. Justocngtn, io ncprnso lusmo mbgtrotor o nstn tepb fn pnrsbgos mbg mopomefof fn outbcbtevorsn. outbcbtevorsn.

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Ibs portgnrs fn ]torlumhs pbsnng cum`o mrnotevefof y `oleiefof poro niolbror ibs  prbfumtbs y btrbs btrbs bljntbs mbc mbcbb ios fevnrsos lnlefos, ibs ffesnÿbs esnÿbs ng ios lnlefos, ios fnmbromebgnss fni ibmoi ng anstevefofns, ngtrn btrbs. Ng pbmos poiolros, sbg mrnotevbs y fnmbromebgn mbcpntngtns ng su iolbr.

?.6. ]estncos fn ofcegestromeýg snkúg Iehnrt Iehnrt oaercolo qun io ofcegestromeýg gugmo ns ekuoi ng tbfos ios brkogezomebgns brkogezomebgns y qun nsto punfn rnspbgfnr o moromtnrãstemos festegtos, fnpngfengfb fn ios mbgfemebgogtns egtnrgos y nxtnrgos qun punfog nxester. Tbr niib, piogtný ugo snren fn sestncos ofcegestrotevbs qun fnaegng muotrb pnraeins brkogezomebgoins brkogezomebgoins..

?1

 

Volio =  Ibs muotrb sestncos ofcegestrotevbs ofcegestrotevbs snkúg Iehnrt 

]E]VNCO] FN OFCEGE]V\OMEÝG QO\EOLIN] T\EGMETOIN]

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O^VB\EVO\EB MBN\MEVEQB

O^VB\EVO\EB LNGNQBINGVN

MBG]^IVEQB

TO\VEMETOVEQB

Trbmnsb fnmesbreb

Vbtoicngtn mngtroiezofb ng io meco fn io ncprnso.

Mngtroiezofb ng io meco, pnrb pnrcetn oikugo fninkomeýg, fn morïmtnr rutegoreb

Mbgsuito o ibs gevnins eganrebrns,  pnrcetengfb  portemepomeýg y fninkomeýg

Vbtoicngtn fnsmngtroiezofb. Io meco fnaegn pbiãtemos y mbgtrbio rnsuitofbs

]estnco fn mbcugemomebgns

Cuy prnmoreb. ]biocngtn mbcugemomebgns vnrtemoins y fnsmngfngtns morkogfb

\niotevocngtn  prnmoreb,  prnvoinmengfb mbcugemomebgns fnsmngfngtns sblrn ios

Io meco lusmo aomeietor ni aiujb ng ni sngtefb vnrtemoi (fnsmngfngtn y osmngfngtn) y

]estncos fn mbcugemomeýg naemengtn sbg augfocngtoins poro ni åxetb fn io ncprnso.

ýrfngns.

osmngfngtns.

`brezbgtoi.

\niomebgns egtnrpnrsbgoins

Trbvbmog fnsmbgaeogzo. Io brkogezomeýg egabrcoi ns vntofo y mbgsefnrofo  pnrjufemeoi. Ibs morkbs mbgaegog o ios  pnrsbgos.

]bg tbinrofos, mbg mbgfnsmngfngmeo. Io brkogezomeýg egabrcoi ns egmepengtn y mbgsefnrofo ugo ocngozo o io ncprnso.

Menrto mbgaeogzo ng ios pnrsbgos y ng ios rniomebgns. Io meco aomeieto io brkogezomeýg egabrcoi sogo.

Vrolojb ng nquepbs. Io abrcomeýg fn krupbs ns ecpbrtogtn. Mbgaeogzo cutuo,  portemepomeýg n egvbiumrocengtb krupoi egtngsbs.

]estnco fn rnmbcpngsos y sogmebgns

^teiezomeýg fn sogmebgns y cnfefos fesmepiegoreos. Blnfengmeo nstremto o ibs rnkiocngtbs

^teiezomeýg fn sogmebgns y cnfefos fesmepiegoreos, pnrb mbg cngbrns orletrorenfofns.

^teiezomeýg fn rnmbcpngsos cotnreoins (pregmepoicngtn soiorebs).

^teiezomeýg fn rnmbcpngsos sbmeoins y rnmbcpngsos cotnreoins y soioreoins. ]ogmebgns

egtnrgbs. \oros rnmbcpngsos (nstremtocngtn soioreoins).

\nmbcpngsos soioreoins y roros rnmbcpngsos sbmeoins.

\nmbcpngsos sbmeoins bmosebgoins. \oros sogmebgns b mostekbs.

sbg roros muogfb bmurrng, sbgy,fnaegefos  pbr ibs nquepbs.

 Gbto. Egabrcomeýg tbcofo fn M`eovngotb (