Monografia Analisis de La Empresa Coca Cola O2

 

OKLKEPJIÏJ JLÊAN]N] KPEJLNWJMNKLJA BC AJ COXPC]J ‑MKMJ MKAJ‟ Jutkr7 Mklmcpmnýl Ycrýlnmj Ojojln Mjansjyj Bkmcltc7 Bkmtkr Dîmtkr Duek Nlmj Dujmjsn  Êrcj bc nlvcstnejmnýl7 Rckrïjs bc Aj jbonlnstrjmnýl

Xulk ” Xcr÷ 080:

 

ÏLBNMC NLRPKBSMMNÝL............. NLRPKBSMMNÝ L............................ ............................. ............................. .............................. ............................. ............................. ............................. ............................. ......................... .......... = MKLRCLNBK RCOÊRNMK................... RCOÊRNMK.................................. .............................. ............................. ............................. ............................. ............................. .............................. ..................... ...... 2 JLÊAN]N] COXPC]JPNJA MKMJ MKAJ, ].J.@. BC M.Y........................... M.Y.......................................... ............................. ............................. ..............................2 ...............2 MJXNRSAK N7 JLÊAN]N] COXPC]JPNJA....................... COXPC]JPNJA...................................... ............................. ............................. ............................. ............................. ....................... ........2 2 :. 0.

Lko`rc bc aj Coprcsj....................... Coprcsj..................................... ............................. .............................. ............................. ............................. ................................ ................. 2 Jmtvnbjb quc rcjanzj......................... rcjanzj....................................... ............................. ............................. ............................. ............................................. ................................. ...2 2

=.

Rjojúk bc aj coprcsj....................... coprcsj...................................... ............................. ............................. ............................. .............................................. ................................ 2

2.

Ikroj Aceja......................... Aceja....................................... ............................. ............................. ............................. .............................. ............................................... ................................3 3

MJXNRSAK NN7 ]NRSJMNÝL JMRSJA........................... JMRSJA......................................... ............................. ............................. ............................. ....................................... ........................ 9 :.

Ikrjaczjs...................... Ikrjaczjs..................................... ............................. ............................. ............................. ............................. .............................. ................................ ....................... ......9 9

0.

Kpkrulnbjbcs.................. Kpkrulnbjbcs................................. ............................. ............................. .............................. ............................. ............................. ............................. .................... ......9 9

=.

Bc`nanbjbcs................ Bc`nanbjbcs............................... ............................. ............................. .............................. ............................. ............................. ............................. ........................... ............. 9

2.

Jocljzjs...................... Jocljzjs..................................... ............................. ............................. ............................. ............................. .............................. ................................... ....................... ...5 5

3. 9.

Ynsnýl....................... Ynsnýl..................................... ............................. .............................. ............................. ............................. .............................. ............................. ............................. ............... 5 Onsnýl...................... Onsnýl.................................... ............................. .............................. ............................. ............................. .............................. ............................. .............................5 ...............5

5.

k`gctvks.................... k`gctvks................................... .............................. ............................. ............................. ............................. ............................. ..........................................5 ...........................5

MJXNRSAK NNN7 LNYCA BC XJPRNMNXJMNÝL CL CA XPKMC]K JBONLN]RPJRNYK....................... JBONLN]RPJRNYK............................................4 .....................4 MJXNRSAK NY7 KPEJLNEPJOJ.................. KPEJLNEPJOJ................................. .............................. ............................. ............................. .............................. ............................. ...................... ........4 4 XPC]NBCLRC.................. XPC]NBCLRC... .............................. ............................. ............................. .............................. ............................. ............................. ............................. ................................ ..................4 4 MJXNRSAK Y7 JLÊAN]N] J LÊAN]N] BC AK] XAJLK] KPEJLNWJRNYK]......................... KPEJLNWJRNYK]....................................... ............................................... ................................. >

2.

:.

Xajlcjr........................ Xajlcjr...................................... ............................. .............................. ............................. ............................. ....................................................... ........................................ >

0.

Krejlnzjr........................ Krejlnzjr....................................... .............................. ............................. ............................. .............................. ............................. .................................. .................... :8

0.:. 0.0.

Êrcj Jbonlnsrjtvj y iljlzjs......................... iljlzjs........................................ ............................. ............................. .................................. .......................... .......:8 :8 Êrcj bc prkbummnýl.................. prkbummnýl................................. .............................. ............................. ............................. .................................................. ................................... :8

0.=.

Êrcj bc Pcmursks Duojlks........................ Duojlks....................................... .............................. ............................. ............................. ................................ .................:: ::

BNPCMMNÝL................. BNPCMMNÝL............................... ............................. .............................. ............................. ............................. ............................. ............................. ..............................:: ...............::

MKLMAS]NÝL.............. MKLMAS]NÝL ............................. ............................. ............................. .............................. ............................. ............................. .............................. ............................. ......................... ........... :2 PCMKOCLBJMNKLC].......... PCMKOCLBJMNK LC]........................ ............................. .............................. ............................. ............................. .............................. ............................. ................................ .................. :3 PCICPCLMNJ] @N@ANKEPÊINMJ]............... @N@ANKEPÊINMJ].............................. .............................. ............................. ............................. ....................................................... ........................................ :9 JLCTK]..................... JLCTK]...... .............................. ............................. ............................. .............................. ............................. ............................. ............................. ......................................... ........................... :5

 

NLRPKBSMMNÝL Slj krejlnzjmnýl cstê mklikrojbj pkr vjrnks cacocltks quc bctcronljl su iulmnýl y quc aj mklbumcl ja îxntk, cstks cacocltks mkok aj onsnýl, vnsnýl, k`gctnvks y sk`rc tkbk su IKBJ skl jljanzjbks pkr cxpcrtks pkr ocbnk bca jlêansns coprcsjrnja. Ca prkmcsk bc jlêansns coprcsjrnja mklsnstc cl aj jpanmjmnýl bc dcrrjoncltjs y tîmlnmjs j aks aks cstj cstjbk bkss y bj bjtk tkss inlj inljlm lmnc ncrk rkss mkl mkl ca inl inl bc k` k`tc tclc lcrr oc ocbn bnbj bjss y rc rcaj ajmn mnkl klcs cs snelninmjtnvjs ÷tnacs pjrj aj tkoj bc bcmnsnklcs. Cstc jlêansns pcrontc bctcronljr aj ocgkr skaumnýl j pjrtnr bca jlêansns bca mkltcxtk býlbc sc eclcrý ca prk`acoj y sc vj j nopajltjr aj skaumnýl. Rclnclbk majrk ak quc cs ul jlêansns coprcsjrnja cstc trj`jgk nltcltj jljanzjr jspcmtks `êsn `ê snmk mkss y iu iulb lbjo jocl cltj tjac acss bc bcaa mkl mklmc mcpt ptk k bc kr krej ejln lnzjm zjmný nýl, l, sc jp jprc rclb lbcrê crê sk sk`r `rc c aj cstrumturj, k`gctnvks y iulmnkljoncltk bc aj coprcsj.  Jbcoês, nltcltj cxpanmjr bctjaajbjocltc aks pultks nopkrtjltcs bca jlêansns coprcsjrnja bc ulj bc ajs coprcsjs oês mklkmnbjs pkr tkbks, aj ijoksj iê`rnmj bc `c`nbj ejscksjs7 aj Mkmj mkaj. Ca tnpk bc jlêansns quc rcjanzjrcoks scrê cxtcrlk, yj quc lk skoks copacjbks bc cstj coprcsj y cstjoks rcmkpnajlbk tkbj aj nlikrojmnýl quc lks cs suonlnstrjbj.

 

 MKLRCLNBK RCOÊRNMK JLÊAN]N] COXPC]JPNJA MKMJ MKAJ, ].J.@. BC M.Y. MJXNRSAK N7 JLÊAN]N] COXPC]JPNJA :. Lk Lko` o`rc rc bc aj Co Copr prcsj csj Mkmj Mkaj, ].J.@. bc M.Y. Iuc mrcjbj ca 4 bc ojyk bc :449 pkr Gkdl Xco`crtkl cl aj ijrojmnj Gjmk`s bc aj mnubjb bc Jtajltj, Eckrenj. Irjlf Pk`nlskl ac pusk ca lko`rc bc Mkmj-Mkaj, y mkl su mjanerjiïj bnscúý ca akektnpk jmtuja bc aj ojrmj. Ca lko`rc rcincrc j aks prnlmnpjacs nlercbncltcs cl aj iýrouaj krnenlja, aj mjicïlj.

0. Jmt Jmtnv nvnb nbjb jb q quc uc rrcja cjanz nzjj Mkocrmnjanzjmnýl bc `c`nbjs mjr`kljtjs oês pkpuajrcs nltcrljmnkljaocltc. Cl jaeulks pjïscs bc Mcltrkjoîrnmj cstê rcprcscltjbj pkr Erupk ICO]J quc sc clmjrej bca co`ktcaajoncltk y akeïstnmj bc sus prkbumtks. Cstj coprcsj prkbumc oês bc 2888 prkbumtks mkok rcircsmks, jeujs, gueks, tîs y mjiîs cl tkbk ca oulbk, y vclbc 2 bc ajs 3 ojrmjs bc rcircsmks oês vclbnbk cl tkbk ca oulbk7 mkmj-mkaj, Mkmj-Mkaj Anedt, Ijltj y ]prntc.

=. Rj Rjoj ojúk úk bc aj co copr prcs csjj Cstj coprcsj cs bc tjojúk erjlbc, yj quc Mkmj-Mkaj ICO]J, ].J. bc M.Y (‑FKI‟) kpcrj cl :8 pjïscs y sce÷l aj majsninmjmnýl bc coprcsjs pkr tjojúk eclcrj oês bc 088 copacks. Aks auejrcs bklbc aj Mkmj Mkaj kpcrj skl7

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Yjaac bc Oîxnmk7 Mkoprclbc ca êrcj octrkp octrkpkantj kantjlj lj bc aj Mnubjb bc Oîxnm Oîxnmk, k, nlmauyclbk erjl pjrtc bca jbyjmcltc cstjbk bc Oîxnmk.

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]urcstc bc Oîxnmk7 Mkoprclbc aks cstjbks bc Rj`jsmk y Mdnjpjs y pjrtc bc aks cstjbks bc Kjxjmj y Ycrjmruz.

 

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Mcltrkjoîrnmj7 Mkoprclbc aks pjïscs bc Eujtcojaj, Lnmjrjeuj, Mkstj Pnmj y Xjljoê.

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]ubjo ]u bjoîr îrnm nmj7 j7 Mk Mkop oprcl rclbc bc ak akss pj pjïs ïscs cs bc Yc Yclc lczuc zucaj aj,, Mk Mkak ako` o`nj nj,, @r @rjsn jsnaa y  Jrecltnlj

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]urcstc Jsnêtnmk7 Mkoprclbc ca pjïs bc Inanpnljs

Dky cl bïj, cs ca prkbumtk oês jopanjocltc bnstrn`unbk cl ca oulbk, jbqunrn`ac cl 083 pjïscs, oumdks oês quc ajs ljmnklcs quc ikrojl aj KLS. Gultk j aj tïpnmj cxprcsnýl jocrnmjlj ‑Kfcy‟, Mkmj-Mkaj cs aj pjaj`rj oês ulnvcrsjaocltc rcmklkmnbj cl aj tncrrj, mklvnrtnîlbkaj cl ul sïo`kak bca cstnak bc vnbj kmmnbcltja. Ca mjpntja skmnja bc cstj coprcsj mklstj bc trcs majscs bc jmmnklcs7 jmmnklcs ]crnc J prkpncbjb bc ICO]J, jmmnklcs ]crnc B prkpncbjb bc Rdc Mkmj-Mkaj Mkopjly y jmmnklcs ]crnc A, bca p÷`anmk nlvcrsnklnstj. Aj sneuncltc tj`aj oucstrj sus jmmnklnstjs ojykrntjrnks ja =8 bc guank bc 08:0 2. Ik Ikrroj Ace ceja ja Aj coprcsj Mkmj mkaj cs ulj coprcsj bc tnpk skmncbjb jlýlnoj `ursêtna mkl mjpntja vjrnj`ac. ]c bc`cl jújbnrsc bnmdjs sneajs j aj bclkonljmnýl bc aj skmncbjb pjrj nlbnmjr  quc, mklikroc j aks cstjtutks, îstj pucbc juocltjr k bnsonlunr su mjpntja skmnja. Xjrj cicmtks insmjacs, lk djy lnleulj bnicrclmnj mklstntunrsc `jgk ulj ikroj u ktrj. Aj bnicrclmnj cs oês `ncl bc mjrêmtcr aceja.

 

MJXNRSAK NN7 ]NRSJMNÝL JMRSJA :. Ik Ikrrtj tjaacz czjs js Aj coprcsj cstê prcscltc cl tkbks aks erjlbcs cvcltks bcpkrtnvks, cltklmcs tnclc ulj vnsn`nanbjb ÷lnmj cl ca oulbk Ojrmj nltcrljmnklja aj oês mklkmnbj cl tkbk ca oulbk. J lnvca ljmnklja tnclc sýanbj prcsclmnj bc sus prkbumtks cl ca ocrmjbk (Iucrtc pksnmnkljoncltk cl ca ocrmjbk). Ojrmj bc iucrtc prcsclmnj, pkrquc pucbc nliaunr cl ulj vjrncbjb bc mksjs mkok pkr  cgcopak ca cicmtk quc Mkmj dj nlvcltjbk ca mklmcptk bc ‑]jltj Majus‟ (mkl aks mkakrcs rkgjs y `ajlmjs pjrj rcmkrbjr j aj ejscksj) y cstê prcscltc cl tkbks aks erjlbcs cvcltks bcpkrtnvks, cltklmcs tnclc ulj vnsn`nanbjb ÷lnmj cl ca oulbk. Xrkvcc Mklinj`nanbjb cl aj mjanbjb bca prkbumtk. Mklkmcl `ncl ca ocrmjbk bc ajs ejscksjs, oktnvk pkr ca muja tnclc ulj ouatntub bc bnicrcltcs prkbumtks mkok7 mkmj mkaj krnenlja, mkmj mkaj anedt, mkmj mkaj Wcrk, ctm. 0. Kp Kpkr krtu tuln lnbj bjbc bcss Rclcr mklvclnks mkl Lucvjs ]kmncbjbcs cstrjtîenmjs mkl ajs tcacvnskrjs akmjacs y su prkerjojmnýl y Nltcrlct utnanzjraks mkok ocbnks pjrj pu`anmjr bc ojlcrj oês iêmna y oês mkopactj sus prkbumtks. Stnanzjr su prcsclmnj oulbnja pjrj mkakmjr sumursjacs cl pultks turïstnmks. Mrcjr jinanjmnklcs jinanjmnklcs y susmrnp susmrnpmnklcs mnklcs pjrj kircmcr prkbumt prkbumtks ks y scrvnm scrvnmnks nks ÷lnmks cxmaus cxmausnvks nvks pjrj jinanjbks. ]u rcajmnýl bc icanmnbjb, jonstjb y ijonanj mkl aj nojecl bc sus prkbumtks =. Bc Bc` `na nannbjbc bjbcss Ca prcmnk bc Mkmj Mkaj cs oês jatk quc su mkopctclmnj Rnclc ul prk`acoj bc nojecl pkrquc aj coprcsj cstê jskmnjbj mkl aks cstjbks ulnbks (sn ca pjïs tnclc ulj ojaj nojecl aj ojrmj tjo`nîl) y bc vcz j mujlbk aj ojrmj cstj vïmtnoj bc ul `knmkt. Mrcmnoncltk jmcacrjbk bc Xcpsn cl ocrmjbks dnspjlks. Cs mklsnbcrjbk pkr ulj pjrtc bca ocrmjbk mkok ulk bc aks rcircsmks oês bjúnlks pjrj aj sjaub.

 

2. Jocl cljz jzjjs  Ja scr mklkmnbk oulbnjaocltc pucbc rcajgjrsc y lk prcstjr prcs tjr jtclmnýl j aj mkopctclmnj y pcrbcr vcltjgj cl ca ocrmjbk. Iucrtc mkopctclmnj j lnvca bc prcmnks y prkbumtks snonajrcs. Rclnclbk Rclnc lbk vjrnks bucúks pkr sumursj sumursjacs acs aj irjlqun irjlqunmnj mnj pucbc pcrbcr nojecl mkrpkrjtnvj pkr ca bcsmunbk bc ulk skak. Xkrr bc Xk bcsmu smunb nbjr jr aj jtclm jtclmný nýl l ja manc manclt ltc c y aj mj mjananbj bjb b bc ak akss pr prkbu kbumt mtks ks pk pkbrï brïj j pcrbc pcrbcr  r  prcsclmnj cl aj ocltc bc sus mkopctnbkrcs.

3. Ynsnýl Ojxn Oj xnon onzj zjrr ca rc rctk tkrl rlk k j aks aks jmmn jmmnkl klns nstj tjs, s, snl snl pc pcrb rbcr cr bc vnst vnstj j aj tktj tktjananbj bjb b bc sus sus rcspklsj`nanbjbcs. ]cr ul cxmcacltc auejr pjrj trj`jgjr, cl bklbc lucstrk pcrsklja sc nlspnrc pjrj bjr ak ocgkr bc sï. Kircmcr ja oulbk ulj mjrtcrj bc ojrmjs bc `c`nbjs quc sc jltnmnpjl y sjtnsijmcl aks bcscks y ajs lcmcsnbjbcs bc ajs pcrskljs. Ikrojr ulj rcb bc skmnks cxntksj y mrcjr acjatjb outuj ]cr ul mnubjbjlk eak`ja, rcspklsj`ac, quc djmc su jpkrtc pjrj ul oulbk ocgkr.

9. Onsnýl Pcircsmjr ja oulbk cl mucrpk, ocltc y jaoj. Nlspnrjr okocltks bc kptnonsok j trjvîs bc ajs ojrmjs y jmmnklcs, pjrj mrcjr vjakr y bcgjr su ducaaj cl mjbj ulk bc aks auejrcs cl aks quc kpcrjoks. Aj inakskiïj cs nopuasjbj pkr ca bcsck bc jtrjcr y sjtnsijmcr aj bcojlbj bc aks mklsuonbkrcs, eclcrjr mklsnstcltcocltc vjakr cmklýonmk pjrj aks jmmnklnstjs, jsï mkok ul ojykr bcsjrrkaak skmnja. J trjvîs bc aks júks dcoks snltctnzjbk su inakskiïj cl ulj ul j sn snop opac ac onsn onsnýl7 ýl7 ‑E ‑Ecl clcr crjr jr vj vjak akrr cmkl cmklýo ýonm nmk k y skm skmnj njaa j tr trjv jvîs îs bc co copr prcs csjs js c nlstntumnklcs‟.

5. k` k`ggctn ctnvk vkss ]us k`gctnvks skl7

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 J`jstcmcr bc tkbks sus su s prkbumtks y sjtnsijmcr ajs lc lcmcsnbjbcs mcsnbjbcs y bcscks bc

 

aks mklsuonbkrcs. 

Ojxnonzjr ca mrcmnoncltk y aj rcltj`nanbjb mkl ca inl bc mrcjr vjakr pjrj aks jmmnklnstjs c nlmrcocltjr ajs vcltjs.

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Nopuasjr aj nllkvjmnýl j ak ajrek bc ajs mjtcekrïjs bc prkbumtks.

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Kircmcr `clcinmnks j aks jmmnklnstjs y juocltjr aj muktj bc ocrmjbk.

MJXNRSAK NNN7 LNYCA BC XJPRNMNXJMNÝL CL CA XPKMC]K JBONLN]RPJRNYK Ca prkmcsk jbonlnstrjtnvk sc bnvnbc cl ajs sneuncltcs ctjpjs7

:. AJ XA XAJL JLCJ CJMN MNÝL ÝL.. - pjrj bctcronljr aks k`gctnvks cl aks mursks bc jmmnýl quc vjl j sceunrsc.

0. AJ KP KPEJ EJLN LNWJ WJMN MNÝL. ÝL. - pjrj bnstrn`unr ca trj`jgk cltrc aks onco`rks bca erupk y pjrj cstj`acmcr y rcmklkmcr ajs rcajmnklcs lcmcsjrnjs.

=. AJ C CGC GCMS MSMN MNÝL ÝL.. - pkr aks onco`rks bca erupk pjrj quc aacvcl j mj`k ajs tjrcjs prcsmrntjs mkl vkaultjb y cltusnjsok. MJXNRSAK NY7 KPEJLNEPJOJ Ca krejlnerjoj quc clmkltrjoks bc aj Mkmj Mkaj cs bc tnpk eclcrja yj quc lks bcoucstrj aks mkopklcltcs oês rcprcscltjtnvks bc aj krejlnzjmnýl djstj bctcronljbk lnvca gcrêrqunmk, sce÷l su ojelntub y mjrjmtcrïstnmjs.

]ce÷l aj ikroj bca onsok cs bc tnpk vcrtnmja yj quc prcscltjl ajs ulnbjbcs rjoninmjbjs bc jrrn`j j`jgk j pjrtnr bca tntuajr, cl aj pjrtc supcrnkr, y bcsjercejl aks bnicrcltcs lnvcacs gcrêrqunmks cl ikroj csmjakljbj.

XPC]NBCLRC 

Ynmcprcsnbcltc

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Ynmcprcsnbcltc bc ojrfctnle

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Ynmcprcsnbcltc bc prkbummnýl

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Ynmcprcsnbcltc bc inljlmncrk

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Ecrcltc bc vcltjs

 

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Ecrcltc bc pu`anmnbjb 

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Ecrcltc bc ocrmjbk

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Ecrcltc bc Nleclncrïj

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Ecrcltc bc mkltj`nanbjb 

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Ecrcltc bc tcskrcrïj

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Ecrcltc nlbustrnja 

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Ecrcltc bc mkltrka bc mjanbjb 

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Gcic bc ojltclnoncltk bc ocrmjbk

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Gcic bc rcmursks c nlsuoks

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]upcrvnskr bc aj`krjtkrnks

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]upcrvnskr bc prkmcsks

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]upcrvnskr bc mjanbjb 

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Rîmlnmks

Mntjbkrcs MJXNRSAK Y7 JLÊAN]N] BC AK] XAJLK] KPEJLNWJRNYK]   

:. Xajlcjr  Aj ctjpj bc pajlcjmnýl aj mklikroj ca prkpýsntk bc aj coprcsj, cstjs skl7

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 Juocltjr aj nopkrtjmnýl y mkocrmnjanzjmnýl Kircmcr ul prkbumtk bc `uclj mjanbjb Bnscújr ul snstcoj jbonlnstrjtnvk pjrj su iulmnkljoncltk  Jamjlzjr ojykrcs ïlbnmcs bc prkbumtnvnbjb Eclcrjr utnanbjbcs (jutkinljlmnjoncltk y ca pktclmnjoncltk)

Ajs octjs bc Mkmj Mkaj sc clmucltrjl j mkrtk y j ajrek pajzk mkok dcoks vnstk cl cstc trj`jgk mkl jltcrnkrnbjb, cltrc sus anontjmnklcs skl bcpclbcr bc ajs bnstrn`unbkrjs y bca rcmursk duojlk quc mklikrojl aj coprcsj, sus pajlcs bc jmmnýl mklsnstcl cl7

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@rnlbjr pu`anmnbjb krncltjbj j aj prkokmnýl bc ulj vnbj sjaubj`ac y, vjakrcs mkok aj jonstjb y scltnoncltks bc icanmnbjb.

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Pcjanzjr cstubnks bc ocrmjbk pjrj k`tclcr nlikrojmnýl sk`rc aj sjtnsijmmnýl

 

y lcmcsnbjbcs bc aks mklsuonbkrcs. 

Cgcmutjr ul pajl bc nlvcrsnýl cl aj nlirjcstrumturj bc tkbjs sus pajltjs j lnvca oulbnja

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Pcjanzjr pajlcs bc nlvcrsnklcs skmnja jpkyjlbk j ajs zkljs oês lcmcsntjbjs

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Eclcrjr Ecl crjr cst cstrjt rjtcen cenjs js bc mjp mjpjmnt jmntjmn jmnýl ýl quc jsc jsceurc eurcl l ul trj trj`jg `jgk k sceu sceurk rk y mrcmnoncltk cl aj coprcsj.

0. Krejlnzj zjr  r  Aj Coprcsj Mkmj Mkaj cs ulj krejlnzjmnýl bc inlcs bc aumrk ” oêxnoj utnanbjb, su bnlêonmj krejlnzjmnklja mkoprclbc bca sneuncltc ocmjlnsok7 

Ikocltjr ca nltcrîs cl ca trj`jgjbkr 

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Xrconjr ja ocgkr copacjbk

Aks lnvcacs gcrêrqunmks quc mkoprclbcl cstj coprcsj skl7 :. Ec Ecrc rclt ltc c rce rcenk nklj lja a  0. Jbo Jbonln nlnstr strjmný jmnýl l bc vcl vcltjs tjs =. Nli Nlikroê kroêttnmj nmj 2. Mjanbjb  3. ]ns ]nstco tcoj j bc sscrv crvnmn nmnk k ja mkls mklsuon uonbkr  bkr  9. ]c ]cmr mrct ctjr jrnj nj 5. Êrcj Êrcj mkoc mkocrm rmnj nja a   

]crvnmnks bc ojrfctnle 

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Xrkycmtks cspcmnjacs

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Bnstrn`umnýl 0.:. 0.:. Êr Êrcj cj J Jbo bonl nlns nstr trjt jtnv nvjj y inl inljl jlzj zjss

:. Mk Mklt ltj` j`nananb nbjb  jb  0. Rcsk skrrcr crïïj =. Jaojmcl clc cs 2. Jb Jbqu quns nsnm nmnk nklc lcss 3. Xkr krttcr crïïj 9. Cx Cxpc pcbn bnmn mnýl ýl

 

0.0.

Êrcj bc p prrkbumm mmnnýl

:. Aïlcj 0. Oj Ojlt ltcl clno nonc nclt ltk k =. ]j ]jaj aj bc Gjrj Gjrj`c `c 2. ]kp kpaajbkr krj j

0.=. 0.=.

Êr Êrcj cj bc P Pcm cmu urs rsks ks Duoj Duojlk lkss

:. Xcrsklja  0. @ncl @nclcs cstj tjrr ]k ]kmn mnja  ja  =. ]ce ]ceur urnb nbjb jb K Kmup mupjmn jmnkl klja  ja  Aj cstrumturj krejlnzjtnvj, mklsnstný cl aks sneuncltcs sceocltks kpcrjtnvks, ca prnocrk bc aks mujacs scns sc rcincrcl j vcmcs mkok ‑erupks kpcrjtnvks‟ k ‑erupks‟7 Curjsnj y  Êirnmj, Curkpj, Joîrnmj Ajtnlj, Joîrnmj bca Lkrtc, bca Xjmïinmk6 nlvcrsnklcs cl ca co`ktcaajbk, y Mkrpkrjtnvks. Aj jbonlnstrjmnýl bc Mkmj Mkaj rcmjc cl ul mklscgk bc jbonlnstrjmnýl y cl lucstrk bnrc bnrcmt mtkr kr ec eclc lcrj rja.a. Ak Akss cstj cstjtu tutk tkss bc aj mkop mkopjú júïj ïj cstj cstj`a `acm cmcl cl qu quc c ca mkls mklscg cgk k bc jbonlnstrjmnýl cstjrê nltcerjbk pkr 0: mklscgcrks lko`rjbks pkr aj jsjo`acj jluja krbnljrnj bc jmmnklnstjs, pkr pcrnkbks prkrrkej`acs bc ul júk. Lucstrk mklscgk bc jbonlnstrjmnýl mklstj jmtujaocltc bc :> mklscgcrks y bc :4 mklscgcrks supacltcs. Aks mklsc mk lscgc gcrks rks skl ca cacm cmtk tkss bc aj sn sneun euncl cltc tc ojlcr ojlcrj7 j7 := mk mklsc lscgc gcrks rks y su suss rcs rcspcm pcmtntnvk vkss mklscgcrks supacltcs skl bcsneljbks pkr aks jmmnklnstjs bc aj ]crnc J vktjlbk mkok ulj majsc6 mujtrk mklscgcrks y sus rcspcmtnvks mklscgcrks supacltcs skl cacenbks pkr  aks jmmnklnstjs bc ]crnc B vktjlbk mkok ulj majsc6 y = mklscgcrks y sus rcspcmtnvks mklscgcrks supacltcs skl cacenbks pkr aks jmmnklnstjs bc aj ]crnc A, vktjlbk mkok ulj skaj majsc. Aks mklscgcrks sýak pucbcl scr cacmtks pkr aj ojykrïj bc aks jmmnklnstjs bc ajs scrncs mkrrcspklbncltcs vktjlbk mkok ulj majsc.

2. BNPCMMNÝL Aj bnrcmmnýl bc aj coprcsj Mkmj mkaj sc `jsj cl aj bcacejmnýl bc tjrcjs y iulmnklcs. Cstj tîmlnmj mklsnstc mklsnstc cl clmkoclbjr j ul mkaj`krjbkr jutkrnb jutkrnbjb jb y rcspkls rcspklsj`nanb j`nanbjb jb cl aj tkoj bc bcmnsnklcs y aj cgcmumnýl bca trj`jgk. Aj onsoj, cs lcmcsjrnj pjrj ul iulmnkljoncltk êena y cinmjz bc ulj coprcsj, ja tncopk quc cs ijmtkr bc oktnvjmnýl

 

pjrj pj rj ak akss tr trj` j`jg jgjb jbkr krcs, cs, qu quc c sc snclt sncltcl cl pjrt pjrtc c bc aj co coprc prcsj, sj, no nopa panm nmêlb êlbksc ksc oês oês jmtnvjocltc cl aj mklscmumnýl bc aks k`gctnvks ojrmjbks. Bcltrk bc sus bcpjrtjocltks tjacs mkok, ca êrcj mkocrmnja, êrcj bc jbonlnstrjmnýl, ininlj ljlz lzjs, js, bc pr prkbu kbumm mmný nýl l y bc rc rcmu mursk rskss duo duojlk jlks, s, sc ac acss bc bcac acej ej iu iulm lmnk nklc lcss j su suss copacjb cop acjbks, ks, snc sncopr oprc c y muj mujlbk lbk rcm rcmklkm klkmnclb nclbk k quc aks ons onsoks oks pucbcl pucbcl bcs bcscop copcújr  cújr  sjtnsijmtkrnjocltc ajs tjrcjs clmkoclbjbjs. Ajs pkaïtnmjs bc anbcrjzek y ca trj`jgk cl cqunpk sc pucbcl k`scrvjr cl tkbjs ajs êrcjs.

2.:.

Mkltrka

Ca mkltrka cstê sno`kanzjbk pkr ul pajl prcsupucstja, ca muja cs okbninmjbk mjbj = vcmcs pkr júk. Aks pjeks y ejstks cstêl bnvnbnbks bc aj sneuncltc ikroj7 

Xjek j aks prkvccbkrcs ca 38%

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Ejstks pkr trjlspkrtc ca :3%

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^ ejstks jbonlnstrjtnvks, ul 5%

2.0.

Pcpkrtc

Mkmj Mkaj tnclc aj k`anejmnýl bc prcscltjr jltc aj Mkonsnýl bc ]ceurnbjb c Nltcrmjo`nk y pu`anmj ca Nlikroc Jluja cl ca Ikrouajrnk :8-F, quc bj j mklkmcr bctjaacs jlujacs bc aj skmncbjb. Xjrj jsceurjr aj mklinjlzj, ajs pcrskljs mkl ajs quc djmcl lcekmnks y ktrjs pjrtcs nltcrcsjbjs, sc pu`anmj ulj scrnc bc nlikrocs jlujacs sk`rc ca bcscopcúk cl bnvcrsks jspcmtks bca lcekmnk, lk sýak ca bcscopcúk inljlmncrk. Cstks nlikrocs rciacgjl, cltrc ktrjs mksjs, ca rclbnoncltk y aks akerks cl ajs êrcjs bc sceur sc eurnbj nbjb b bc ak akss pr prkbu kbumt mtks, ks, aj mjanb mjanbjb jb y aj nl nltc tcern ernbjb bjb,, aj mkocr mkocrmn mnja janz nzjmn jmnýl ýl y aj nllkvjm nll kvjmnýl nýl,, jpky jpkyk k mkouln mkoulntjr tjrnk, nk, aks bcr bcrcmdk cmdkss aj` aj`krja krjacs cs y aj prk prktcm tcmmný mnýl l bca ocb ocbnk nk jo`ncltc.  

 

Cltrc aks rcpkrtcs tjo`nîl cstêl aks scrvnmnks bc jscskrïj y mklsuatkrïj. Ajs jubntkrïjs nltcrljs sc rcjanzjl pkr ul jubntkr cxtcrnkr ulj vcz ja júk y skl supcrvnsjbjs pkr bks jubnclmnjs.

2.=.

Xrcsupucstk

Aks nlikrocs bca 08:0 prkpklcl ajs sneuncltcs tj`ajs mkl aks bnicrcltcs prcsupucstks. Xajlk Iulmnklja Cl Mkmj-Mkaj, aj mjanbjb y aj sceurnbjb janocltjrnj skl aj pncbrj jleuajr bc su îxntk, pkrquc skl ulj pjrtc nltcerja bca acejbk y inca rciacgk bc su acoj ‑Xrkbumtk pcricmtk, bc mklinjlzj cl mujaquncr pjrtc ‑.

Xkr caak, aj nopajltjmnýl bc prkmcsks quc ejrjltnmcl aj mjanbjb y sceurnbjb janocltjrnj bc ajs ajs `c` c`nb nbjs js cs ul ulj j bc ajs pr prnk nkrn rnbj bjbc bcss iul ulb bjo jocl clttjacs jacs bc aj Mk Mko opjúï pjúïj j y co`ktcaajbkrcs.

 

 

MKLMAS]NÝL Aj prcsclmnj cl ca ocrmjbk bc Mkmj Mkaj sc bc`c ja bcsjrrkaajbk bc sus bnvcrsjs cstrjtcenjs, tjo`nîl pkr quc pubncrkl nbcltninmjr ajs lcmcsnbjbcs bc mjbj ulk bc ajs zkljs eckerêinmjs cl ajs quc sc clmucltrj prcscltc jmtujaocltc y pksnmnkljrsc cl ca ocrm oc rmjb jbk k bc aj ajss `c `c`nb `nbjs js ej ejsck scksj sjs. s. Cl aj jmtuj jmtujananbj bjb b cs lc lcmc mcsjr sjrnk nk cgcm cgcmut utjr jr ulj ulj jbonlnstrjmnýl bc prcmnks mkopctcltc, quc, pjrj cstrumturjr aks prcmnks y aj pksnmnýl cl ca ocrmjbk, scj mjpjz bc mklsnbcrjr ijmtkrcs bc nliauclmnj mkok aks nopksntnvks, acejacs, pkaïtnmks y skmnjacs, jsï mkok j ajs coprcsjs mkopctnbkrjs. Mkmj Mkaj sncoprc cstê `usmjlbk lucvjs nbcjs pjrj ojltclcrsc cl ca ocrmjbk y ojlt oj ltcl clcr cr su mkopc mkopctntntntnvn vnbj bjb b pk pkrr caak caak ac acss bj snel snelnininm nmjt jtnv nvk k jp jpkyk kyk j ak akss mjl mjlja jacs cs bc bnstrn`umnýl,, cstno bnstrn`umnýl cstnouaj uaj sus vclbcbk vclbcbkrcs rcs ocbnjl ocbnjltc tc prconjmnklcs, prconjmnklcs, prkokmnk prkokmnklcs lcs y ktrks6 ja neuja quc j aks mancltcs jpkyêlbkac cl jmtnvnbjbcs, pjrj jsï cstnouajr ajs vcltjs.  Jbcoês, mkl cstk mklsneucl quc aks mancltcs ojltclejl aj mkopjúïj bcltrk bc aj mkopctntnv mkopct ntnvnbjb, nbjb, yj quc k`tnclcl aj ojykr nlikro nlikrojmnýl jmnýl bc cstks y oumdjs vcmcs pklcl aj mk mkop opjú júïj ïj cl jtclm jtclmný nýl l pj pjrj rj lu lucvj cvj ik ikro roj j bc bn bnst strn rn`um `umný nýl, l, jyub jyubjl jl tj tjo` o`nî nîl l mkl nlikrojmnýl j aj iucrzj bc vcltj nlikrojlbk sk`rc aks prkbumtks bc aj mkopctclmnj. Cl mjo`nk, j lnvca jbonlnstrjtnvk cstj coprcsj sncoprc tnclc prcscltc tkbjs ajs ctjpjs bc aj jbonlnstrjmnýl, tclnclbk jscs `jgk aj ojlej y prkpklnclbk pajlcs bc jmmnklcs quc ak aacvjl ja pksnmnkljoncltk cl quc sc clmucltrjl cl aj jmtujanbjb.

 

PCMKOCLBJMNKLC] :. Mj Mjpj pjmn mnttjr j aks cst cstubnj ubnjlt ltcs cs bc jb jbon onl lnstr nstrjm jmný nýl l cl ojtcr jtcrnnj bc jl jlêa êans nsns ns coprcsjrnja, yj quc ul `ucl jbonlnstrjbkr bc`c bkonljr cstks pultks bc nopkrtjlmnj. 0. Ikoclt Ikocltjr jr mkok prno prnocrj crj bcojl bcojlbj bj aj utna utnanzjmný nzjmnýl l bca rcmnma rcmnmajbk jbk cl sus ojt ojtcrnjac crnjacs. s. =. Pcb Pcbumnr umnr aj utnanz utnanzjmn jmnýl ýl bca jeuj cl aj anop anopncz nczj j y ktr ktrjs js tjrcjs tjrcjs quc lk scjl cl aj ij`rnmjmnýl bca prkbumtk. 2. Ojltcl Ojltclcr cr y jpkyjr aks ttrjtks rjtks ska skanbjrnk nbjrnkss mkl sus copa copacjbks cjbks y mkac mkacejs. ejs. Xrko Xrkokvcr  kvcr  y scr ul cgcopak pjrj ktrjs coprcsjs. 3. Mko Mkoul ulnm nmjr jr sk sk`rc `rc ajs k` k`rjs rjs mk mkou oulja ljacs cs cl quc pjrt pjrtnm nmnp npj j aj nl nlst stntntum umný nýl, l, pj pjrj rj nlikrojr j aj pk`ajmnýl sk`rc lk skak sus prkbumtks, snlk ca nltcrîs y k`rj skmnja j su mkoulnbjb

 

PCICPCLMNJ] @N@ANKEPÊINMJ] UC@]MK@JP (0808) Jlêansns (0808) Jlêansns coprcsjrnja mkmj mkaj. PCYN]RJ, rcvnsjbk ca 84 bc ojyk bc 080:.  dttps7//www.wc`smkajr.mko/jljansns-coprcsjrnja-bc-mkmj-mkaj SX (GSANK BCA 08:5) Mkmj mkaj Okbcak bc lcekmnk. lcekmnk . Pcvnstj. Pcvnsjbk ca 8> bc ojyk bc 080:. dttps7//inbk.pjacrok.cbu/scrvnmnks[bym/pu`anmjmnklcsbm/vnstj/bctjaac[jrtnmuak.pdp; nb[an`rk?394&nb[jrtnmuak?::548  Jlêansns IKBJ7 bnjelýstnmk pjrj bcmnbnr. Cqunpk Cbntkrnja Cbntkrnja @uclks Lcekmnks Vcl aïlcj_ :5 bc bnmnco`rc 08:0 V2 bc scptnco`rc 08:2_ Bnspkln`ac bcsbc Nltcrlct71www.`uclkslcekmnks.-mko/lktjs/0=:-jljansns-ikbj-bnjelkstnmk-bcmnbnr