Mobile Phone Shop Business Plan Executive Summary

2011

Handphone shop Plan Executive Summary

ByGARY CHAN KHAI AUNN 10/9/2011

Mobile Phone Shop Business Plan Executive Summary The executive summary for your Mobile Phone Shop Business should be written last. It should include the main people involved in your Mobile Phone Shop Business and their experience related to the Mobile Phone Shop Business. There should be a brief description of what the Mobile Phone Shop Business entails. Your Mobile Phone Shop Business should include some brief financial statements such as loans you will require and profit/loss statements for the first 3 years. Objectives The should be your short term and long term objectives for your Mobile Phone Shop Business. Mission What is the main mission for your Mobile Phone Shop Business. Keys To Success A few bullet points to briefly describe why your Mobile Phone Shop Business will be a success.

Company Summary Company Ownership Who owns your Mobile Phone Shop Business and what type of business will it be – will you be an LLC etc. Location(S) And Facilities Address of your business if possible or a rough idea of the surroundings and the benefits this location will be for your Mobile Phone Shop Business. Start-Up Summary For A Mobile Phone Shop Business Provide basic details of the capital you require for your Mobile Phone Shop Business and how you intend to acquire that capital if you don’t have it already.

Start-Up Expenses For A Mobile Phone Shop Business This should be a list of all your start up capital required before you start trading as well as the amount if any you will be needing to loan.

Products / Services Product Description Describe all the products you will sell and give an indication of future products you will sell and the reasons why these will be sold in the future and not now. Service Descriptions Describe all the services you will provide and give an indication of future services you will provide and the reasons why these will be provided in the future and not now.

Market Analysis Summary For A Mobile Phone Shop Business Market Segmentation Give the details of who your target market will be for the Mobile Phone Shop Business. Target Market Segment Strategy Explain how your marketing will get new and existing clients to buy from you. Market Trends Explain how in general the direction the Mobile Phone Shop Business is taking. Is it up or down and what are the reasons for this and can you cater for the existing and new trends. Service Business Analysis Explain how the Mobile Phone Shop Business is run in a nutshell.

Main Competitors Who are the main competitors for your Mobile Phone Shop Business. Try to explain their strengths and weaknesses.

Strategy And Implementation Summary For A Mobile Phone Shop Business Marketing Strategy How will you market your Mobile Phone Shop Business. Pricing Strategy What are your prices and the reasons for your prices. Promotion Strategy Are you planning a grand opening with special discounts on your opening night? Do you need to give special offers to attract new and existing customers to your Mobile Phone Shop Business once you are established. Competitive Edge Explain why customers will come to your Mobile Phone Shop Business as compared to someone elses. Web Strategy The web is becoming ever more important for any business. How exactly are you going to use this medium in your Mobile Phone Shop Business strategy. Sales Strategy How are you going to generate more sales for your Mobile Phone Shop Business. Strategic Alliances What other companies can you work with to help your Mobile Phone Shop Business.

Management Summary Management Team Who are the main people involved in your Mobile Phone Shop Business. Organizational Structure Which people are in charge of which departments in your Mobile Phone Shop Business. Personnel Plan List all the people involved or you will require to run your business smoothly with salaries or share options.

Strategic Direction SWOT Analysis This is a summary of the business's most important strengths, weaknesses, opportunities and threats. Strengths Of The Business Excellent quality product "Which means that" Adds to reputation. Good management skills. "Which means that" Well run business Good ability to extract information. "Which means that" Can control the business.Weaknesses Of The Business New Player "Which means that" Credibility problem may affect initial sales Lack of systems "Which means that" The company needs to develop systemised operational & sales techniques or sacrifice profits

Opportunities In The Marketplace Add-on products such as ** "Which means that" A potentially enormous market for the Mobile Phone Shop Business to tap into. Growing market segments. "Which means that" our Mobile Phone Shop Business should target these segments. Threats In The Marketplace Increasing supplier prices. "Which means that" Resulting in reduced profitability. Declining size of the ** segment. "Which means that" Need to focus on growing segments to spread the company's portfolio New Products To evaluate and launch new products or services which will turn over $xxxxxx in the first year. Other Objectives (Goals) To not exceed a marketing budget of $xxxxxx To not exceed a payroll budget of $xxxxx To not exceed a general overhead budget of $xxxxxx Marketing Plan For A Mobile Phone Shop Business

Marketing Objectives Sales Objective To achieve sales by XX% to $XXX Sales Objectives By Market Segment #1 Segment: #2 Segment: #3 Segment: Other

To achieve sales to $xxxxxx To achieve sales to $xxxxxx To achieve sales to $xxxxxx To achieve sales to $xxx

Promotional Strategies Advertising Develop a corporate brochure. Month 20XX Develop personalised business cards. Month 20XX Create Basic Website as a tool to promote services Month 20XX Advertise in local publications Month 20XX Advertise monthly in magazines that are specifically targeted to the ** and ** segments. Month 20XX Advertise monthly in magazines that are aimed at the general industry. Month 20XX Month 20XX Lost Customers Contact monthly all past customers that have not re-ordered to ask why not and see whether we can win back their business. Month 20XX Follow Up Enquiries Contact all enquirers monthly and determine if they have purchased from a competitor and, if so, why. Month 20XX Existing Customers Follow up all new customers two weeks after they purchase to ensure they are satisfied with the product. Month 20XX

Send quarterly newsletter to existing customers to keep them informed of our other products. Month 20XX Sales Promotion Develop an ongoing sales promotion to target existing customers. Month 20XX

General Marketing Strategies For A Mobile Phone Shop Business Competitor Profile Keep updated competitor profile. Month 20XX

Marketing Information System Document on every enquiry "How did you hear about us?" Month 20XX Document on every order "How did you hear about us?" Month 20XX Produce monthly sales reports by product, by market segment, and by territory. Month 20XX

Financial Strategies For A Mobile Phone Shop Business Cash Flow Eliminate cash shortage in the traditional tight periods of to Month 20XX Payment Days Maintain payment of bills, on average, to xx days. Month 20XX

Expenses Develop and implement new policies on approval and signatories on expenses. Month 20XX Leases Pay off the existing lease on capital equipment, thus reducing the monthly financial burden. Month 20XX Wages Pay all wages on a monthly basis instead of weekly. Month 20XX Payback Ensure a payback on new equipment through sales of one year. Month 20XX Inventory Improve the number of stock turns to xxxxx a year. Month 20XX Rent Negotiate new terms on the premises and reduce existing payments by xx% Month 20XX Bank Charges Renegotiate with the bank and consolidate some outstanding loans with lower interest rates. Month 20XX

Organisational Plan Organisational And Management Next Year's Objectives Budget - To not exceed the payroll budget of $xxxxxxx Staff - To employ or re-deploy a total of xxxxx full-time and part-time staff over the next year. HUMAN RESOURCE STRATEGIES

Organisational Draw organisational chart. Month 20XX Develop incentive scheme related to job requirements. Month 20XX Policies And Procedures Develop policies and procedures manual. Month 20XX Employ or re-deploy staff Employ one specialist ** salesperson. Month 20XX Employ one marketing assistant. Month 20XX Employ one accounts receivable person. Month 20XX