MKT201 Quiz NG

 

Quiz 1 1.

A marke markete terr who who segme segment ntss a popu popula lati tion on by age and and ge gend nder er is usi using ng _____ _______ ___ _ to categorize consumers.

a.

demographics

 b. c.

psychographics roles

d.

lifestyle

2.

A co cons nsum umer er rese resear arch cher er who who exam examin ines es cons consum umer ers' s' li life fest styl yles es an and d pers person onal alit itie iess is studying ________.

a.

demographics

 b.

psychographics

c. d.

social class roles

3.

The The study study of the proce processe ssess invo involve lved d when in indiv divid idual ualss or groups groups selec select, t, purcha purchase, se, use, or dispose of products, services, ideas , or experiences to satisfy needs and desires is called ________.

a.

lifestyle marketing

 b.

role marketing

c.

consumer behavior

d.

marketing res research

4.

People People who who belong belong to the the same same social social class class hav havee which which of of the foll followi owing ng in common common? ?

a.

income levels

 b.

personalities

c.

ethnicity

d.

family structure

5.

Acco Accord rding ing to the the definit definition ion of cons consum umer er behav behavio ior, r, how a consu consume merr dispose disposess of an idea and accepts another is not part of consumer behavior.

 

a.

True

 b.

False

6.

The immedia immediate te respo response nse by our our eyes, eyes, nose, nose, mouth mouth or finge fingers rs to such such basic basic stimu stimuli li as as light, color, sound, odor and texture is called ________.

a.

reception

 b.

awareness

c.

perception

d.

sensation

7.

The The proces processs by whic which h people people selec select, t, organiz organize, e, and interp interpre rett sensor sensory y inform informati ation on is called ________.

a.  b.

reception awareness

c.

perception

d.

sensation

8.

Which Which of the the follow following ing is is NOT NOT one of the the three three stage stagess of the the pr proce ocess ss of p perc ercepti eption? on?

a.

interpretation

 b.

adaptation

c.

attention

d.

exposure

9.

The ________ ________ thresho threshold ld refers refers to the minimu minimum m amount amount of stim stimulat ulation ion that can be detected on a sensory channel.

a.

absolute

 b.

differential

c.

intensity

d.

relative

 

10.

The _______ ________ _ thresh threshold old refe refers rs to the ability ability of a sensory sensory sys system tem tto o de detect tect changes changes between two stimuli.

a.

absolute

 b.

differential

c.

intensity

d.

relative

11.

________ occurs when a stimulus is below the level of an individual's individual's awareness. awareness.

a.

Absolute th threshold

 b.

Differential threshold

c.

Subliminal pe perception

d.

Perce cep ptual selection

12.

Accordi According ng to the the expos exposure ure facto factorr leading leading to to ada adaptat ptation, ion, ffreq requent uently ly encoun encountere tered d stimuli ________ as the rate of exposure increases.

a.

adapt

 b.

habituate

c.

prime

d.

overload

13.

Size, Size, col color, or, pos positi ition, on, and and nov novelt elty y are are all all strat strateg egies ies for cre creat ating ing which which of the the following?

a.

contrast

 b.

adaptation

c.

positioning

d.

thresholds

14. Which Which of the follow following ing refers refers to the the meanings meanings we assig assign n to sensory sensory stim stimuli? uli?

 

a.

schema

 b.

semiotics

c.

interpretation

d.

perception

15. What is the the primar primary y purpo purpose se o off a perc perceptu eptual al map? map?

a.

The The map map outl outlin ines es how how the the produ product ct pro proce cess ss fun funct ctio ions ns..

 b.

Perceptual maps diagram the differences between the sense systems.

c.

Pe Perc rcep eptu tual al maps maps outlin outlinee wher wheree a produ product ct stan stands ds in compa compari riso son n to compet competit itor orss in the the minds of consumers.

d.

The map shows shows the the thre thresho shold ld valu values es of of vario various us reta retail il stim stimuli uli..