Mixul de Marketing În Cazul Societății Bucuria

 

 

LKZ]D NM LAWHM^KB@ ÂB IA_]D YEIKM^ćȟKK G]I]WKA Y.A. 

 

 

Lkxud nm larhmtkb` mstm ub iebimpt msmbũkad ad tmerkmk lenmrbm a larhmtkb`uduk țk rmprmzkbtĉ "absalgdud nm kbstrulmbtm taitkim nm larhmtkb` iebtredagkdm (prenus, prmȘ, pdasalmbt ,  prelevarm) pm iarm fkrla dm ielgkbĉ iu siepud nm a prenuim pm pkaũa ũkbtĉ rmaiũka nerktĉ“.  “Imk >S“  ( prenus,  prenus, prmũ, pdasarm, prelevarm) iebstktukm varkagkdmdm ijmkm prkb iarm er`abkzaũka peatm aiũkeba âb vmnmrma egũkbmrkk klpaituduk laxkl asupra pkmũkk ŕk iebsulateruduk ŕk rmfdmitĉ lenud âb iarm subt abtrmbatm  nkfmrktm ielpebmbtm adm rmsursmder nm iarm nkspubm er`abkzaũka pmbtru egũkbmrma mfmitmder siebtatm.   Lkxud nm larhmtkb` bu peatm fk stagkd nmearmim ielpebmbtmdm sadm ŕk preperũkkdm âb iarm sm ielgkbĉ sm afdĉ âb iebtkbuĉ sijklgarm8 mstm kbfdumbȘat atçt nm faiterk kbtmrbk (rmsursmdm tmjbkim,

fkbabikarm, nm larhmtkb`, struitura er`abkzaterkiĉ, lmtenmdm ŕk iadktatma iebnuimrkk), içt țk nm faiterk mxtmrbk (imrmrma nm iebsul ŕk ielpertalmbtud iebsulateruduk, iebiurmbũkk, praitkikdm ielmrikadm, ieboubitura miebelkiĉ, ferũmdm algkmbtadm - lkŕiĉrkdm miede`kstm, er`abkzaũkkdm  pmbtru pretmiũka iebsulateruduk - , mveduũka tmjbede`kmk, dm`ksdaũka, mti). 

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Laria ielmrikadĉ  ‒Guiurka“  YA mstm iartma nm vkzktĉ a Lednevmk. Astĉzk aimasta mstm ima lak larm âbtrmprkbnmrm prenuiĉtearm nm prenusm nm iefmtĉrkm nkb Wmpugdkia Ledneva. Nm lak ludt nm ŕasm nmimbkk ielpabka  ‒Guiurka“  YA anuim guiurkm iepkkder ŕk laturkder, iermspubzçbn âbtru tetud sde`abuduk ’  ‒Iu bek vkaũa m lak nudim…“ 

Iadktatm pmrlabmbt âbadtĉ, kb`rmnkmbtm baturadm tmstatm ŕk ub asertklmbt nm prenuiũkm nmesmgkt nm dar`, aimstma subt prkbikpadmdm ielpebmbtm adm suiimsuduk seikmtĉȘkk  iarm au `derkfkiat

ielpabka bu bulak âb patrka sa, ik ŕk nmpartm nm frebtkmrmdm mk. Varkmtatma mberlĉ nm nmbulkrk nm  gelgeabm, ikeiedatĉ, zmfkr, larlmdanĉ, gksiukũk, adtm nudikurk varkatm a nmvmbkt nmludt ub sklged spmikfki ad Lednevmk. Œk astĉzk içbn subt egũkbutm âb lmnkm 90 tebm nm prenusm nm iefmtĉrkm, mstm `rmu nm irmzut iĉ ksterka ‒dm`mbnmk nudik“ a ũĉrkk Lednevmk a âbimput âb abud 1;>6 iu aseikmrma içterva labufaiturk lkik.

Srenuiũka Y.A. ‒Guiurka“ mstm nmesmgkt nm dar`ĉ ŕk varkatĉ? pmstm >=3 nm nmbulkrk . Asertklmbtud prenusmder nm iefmtĉrkm s -a dĉr`kt âb udtklkk abk, fapt iarm a kbfdumbũat ŕk imrmrma. Ym guiurĉ nm e pepudarktatm bmsijklgatĉ gelgeabmdm ia ‒Daptm nm pasarm“, ‒Ne -rm-lk“, ‒Kbspkratkm“, ‒Ledneva“, ‒@derka“, ‒Nerkbũa“, ‒Dkvana Lednevmk“, ‒Lmtmerkt“, ‒Ijkŕkbĉud nm smarĉ“, iaralmdmdm ‒Frutki“, ‒Fud`uŕer“. E imrmrm aitkvĉ a iebsulaterkder e au tertud, nm mxmlpdu ‒Daptm nm pasarm“, prmiul ŕk larlmdana ’   ‒Omddk Frut“, vafmdmdm ’   ‒Artmh“, gksiukũkk ’   ‒La`km Sdus“. E iebtrkguũkm fĉrĉ nm prmũ e anui la`azkbmdm spmikadkzatm ‒Guiurka“ YA, alpdasatm astĉzk  praitki âb teatm rakeabmdm ũĉrkk nar țk pmstm jetarm. Iefmtĉrka ‒Guiurka“ ŕk-a âbimput aitkvktatma nm da e sklpdĉ prenuimrm lmŕtmŕu`ĉrmasiĉ âb

abud 1;>6. Apek a fest âbzmstratĉ ia e âbtrmprkbnmrm nm âbadtĉ lmiabkzarm, iarm avma siepud nm a satksfaim pkaũa nm iebsul iu ub sertklmbt dar` nm prenusm nm iefmtĉrkm.   Avabtaoud prenuiũkmk âd iebstktukm utkdkzarma da fagrkiarma prenusmder nm iefmtĉrkm a  prkbikpadmder ge`ĉũkk adm rmpugdkikk? a nnkfmrkt kfmrktmder kb`rmnkmbtm nkb fruitm, im âlgkbĉ âb skbm latm rka  prklĉ spmikfkiĉ ralurkk ’   buik, sierũkŕearĉ, lai, ikeiedatĉ, mti. iu ub `ust mximpũkebad ŕk iu e arelĉ iermspubzĉtearm.Âb struitura nm prenuimrm âbtrmprkbnmrma nkspubm nm trmk jadm nm prenuiȘkm fkmiarm âbzmstratm iu utkdao spmikadkzat.

 

  Naiĉ bm rmfmrkl da lkirelmnkud âbtrmprkbnmrkk ‒Guiurka“, egsmrvĉl iĉ mfkiaiktatma aimst mka

rmdmvĉ, âb prklud rçbn nkb faptud iĉ akik subt prmzmbtm teatm mdmlmbtmdm kbnkspmbsagkdm adm ubuk lkirelmnku mfkikmbt, iul ar fk? 1.  Furbkzerkk nm latmrkm prklĉ?  

—Guiurka“ YA a irmat e rmȘma dar`ĉ nm partmbmrk, nkstrkgukterk țk a`mbȘk ielmrikadk pm âbtrm` tmrkterkud rmpugdkikk. Mk ask`urĉ e nmsmrvkrm a idkmbȘkder nm ima lak âbadtĉ iadktatm, er`abkzarma dkvrĉrkder epertubm nm prenuiȘkm țk prmstarma mxaita a smrvkikkder ielpabkmk, kbferlaȘka prkvkbn sertklmbtud, pedktkia nm prmȘ țk rmidala fkrlmk.  7.  Furbkzerkk nm ferta nm lubia?

Aimstka subt rmprmzmbtaȘk nm ub pmrsebad iu ub âbadt `ran nm prm` ĉtkrm ,ub pmrsebad nmvetat iarm Șkbm da lubia nm zk iu zk sk prkvmțtm âb vkkter iu eptklksl. Kbtmrlmnkarkk?

Ielpabka nkspubm nm e rmtma nm la`azkbm spmikadkzatm âb bular nm 91 sktuatm âb lub.Ijk țkbĉu țk nkfmrktm rakeabm pm tmrkterkud Wmpugdkikk Lednevaț tet atçtma fkdkadm nkbtrm iarm 16-lub. Ijk țkbĉu, 7-lub. GĉdȘk țk 0- âb nkfmrktm deiadktĉȘk adm Wmpugdkikk Ledneva. 9. IdkmbȘkk?

IdkmbȘkk iebstktukm prkbikpadud mdmlmbt ad lkirelmnkuduk âbtrmprkbnmrkk. Yprm nmenmgkrm nm n m adtm  prenusm, bu mxkstĉ e iatm`erkm abulm nm iebsulaterk pmbtru prenusmdm ‒Guiurka“, akik sm âbianrmazĉ teatĉ pepudaȘka, nmearmim atçt iepkkk içt țk anudȘkk kugmsi nudikurkdm.   Abud trmiut mxperturk s-au mfmituat âb Wuska, Welçbka, @mrlabka, Ktadka, Frabũa, Iabana, Ksramd, Leb`edka, Arlmbka, Krdabna mti.  >. IebiurmbȘkk?  

Da lelmbtud nm faȘĉ, iebiurmbȘa pm pkaȘa kbtmrbaȘkebadĉ a uber prenusm nm iefmtĉrkm mstm nmstud nm larm. Ma mstm irmatĉ nm prenusmdm iefmtĉrkkder klpertatm, lak adms nkb ]irakba țk nm imdm autejtebm. Âb udtklud tklp a sperkt iebiurmbȘa atçt pm pkaȘa kbtmrbĉ, içt țk pm pkaȘa mxtmrbĉ, ubud nkb iebiurmbȘkk ‒Guiurka“ YA fkkbn Bmfks YWD. 

 

 

^mjbede`ka rmprmzkbtĉ uba nkbtrm ferȘmdm `mbmratearm nm sijklgĉrk âb seikmtatma ulabĉ, kar pm  pdab miebelki, irmazĉ pkmȘm țk eiazkk bek. Da âbimputud aitkvktĉȘkk sadm, laoerktatma duiruduk sm mfmitua labuad âbsĉ, pm pariursud nmzvedtĉrkk a nmvmbkt e âbtrmprkbnmrm iu tmjbede`km nm ima lak

âbadtĉ iadktatm, iarm a fĉiut ia Guiurka sĉ aoub`ĉ e ielpabkm rmbulktĉ atçt âb Wmpugdkia Ledneva, içt țk pmstm jetarmdm mk.  Da fagrkiĉ subt kbstadatm dkbkk autelatkzatm, smlk -autelatkzatm, dkbkk nm fdux lmiabkzatm, kbiduzkv nm da imk lak gubk prenuiĉterk murepmbk. Ielpabka mstm netatĉ iu mijkpalmbt țk tmjbede`km `mrlabĉ, ktadkabĉ țk austrkaia.   Lkxud nm larhmtkb`  1. Sedktkia nm prenus

Iadktatma  prenusmder nm iefmtĉrkm dabsatm mstm uba nkb nkrmiũkkdm prkerktarm nm aitkvktatm a ielpabkmk ‒Guiurka“  YA. Âbtrmprkbnmrma aitkvmazĉ âb iebferlktatm iu pedktkia mdageratĉ âb nelmbkud laba`mlmbtuduk iadktĉũkk iarm mstm ask`uratĉ atçt prkb pmrsebadud nm iadkfkiarm âbadtĉ ŕk utkdarm tmjbkiĉ a âbtrmprkbnmrma, içt ŕk prkb klpdmlmbtarma bekder skstmlm nm iebtred. 

Nkrmiũka prkbikpadĉ âb aitkvktatma  ‒Guiurka“ YA pmbtru iebfkrlarma iadktĉũkk `arabtatm a  prenuiũkmk dabsatm ŕk a sk`urabũmk mk e rmprmzkbtĉ iebtredud iadktĉũkk prenuiũkmk dabsarm, irmat âb gaza imrkbũmder stabnarnmder kbtmrbaũkebadm  Srenuiũka Y.A. ‒Guiurka“ mstm nmesmgkt nm dar`ĉ ŕk varkatĉ? pmstm >=3 nm nmbulkrk. Âb dksta nmbulkrkder subt nkfmrktm tkpurk nm iaralmdĉ, larlmdanĉ, zmfkr, krks, nraomurk, gelgeabm iu nkvmrsm ulpduturk ŕk `dazurk. Smbtru imk iarm, nkb letkvm nm sĉbĉtatm, bu pet iebsula nudikurkdm egkŕbuktm

mstm prepusĉ smrka nm prenusm pmbtru nkagmtkik, iarm kbidunm gelgeabmdm ‒YABA Lmtmerkt“ ŕk ‒YABA Srubĉ“, gatebaŕmdm ‒YABA Gatebaŕm“ ŕk tagdmtmdm nm ikeiedatĉ ‒YABA Ner“, vafmdmdm ‒Artmh YABA“ . Yertklmbtmdm  prenusmder nm iefmtĉrkm s-a dĉr`kt âb udtklkk abk, fapt iarm a kbfdumbũat ŕk

imrmrma. Ym guiurĉ nm e pepudarktatm bmsijklgatĉ gelgeabmdm ia ‒Daptm nm pasarm“, ‒Ne -rm-lk“, ‒Kbspkratkm“,  ‒@derka“, ‒Nerkbũa“, ‒Dkvana Lednevmk“, ‒Lmtmerkt“, ‒Ijkŕkbĉud nm smarĉ“, iaralmdmdm ‒Frutki“, ‒Fud`uŕer“ .E imrmrm aitkvĉ a iebsulaterkder e au tertud, nm mxmlpdu ‒Daptm nm pasarm“, prmiul ŕk larlmdana ’  ‒Omddk Frut“, vafmdmdm ’  ‒Artmh“, gksiukũkk ’  ‒La`km Sdus“.

 

  E iebtrkguũkm fĉrĉ nm prmũ e anui la`azkbmdm spmikadkzatm  ‒Guiurka“, alpdasatm astĉzk praitki

âb teatm rakeabmdm ũĉrkk nar țk pmstm jetarm   7. Sedktkia nm prmȘ 

Sedktkia nm prmȘ âb larhmtkb`ud Guiurka urlĉrmțm rmadkzarma ubmk ielpmtktkvktĉȘk rknkiat m, içt țk iebsedknarma pezkȘkmk pm pkaȘĉ, prkb iuimrkrma nm bek pkmȘm, astfmd âbiçt sĉ fkm aiepmrktm ijmdtukmdkdm nm prenuiȘkm țk kbvmstkȘkkdm fĉiutm âb prenuiȘkm.  Sedktkia nm prmȘ Guiurka urlĉrmțtm egȘkbmrma uber ijmdtukmdk nm prenuiȘkm içt lak lkik, pmbt ru ia, âb fkbad țk prmȘud nm vçbzarm sĉ fkm lki, astfmd âbtrmprkbnmrma peatm laoera bulĉrud idkmbȘkder, a iĉrer vmbkt dm va pmrlktm preiurarma prenusmder Guiurka. Nmik, egsmrvĉl iĉ pm pkaȘĉ, Guiurka mstm dknmr, naterktĉ atçt a iadktĉȘkk, içt țk a prmȘurkde r aiimptagkdm. ^kpud nm stratm`km faȘĉ nm iebiurmbȘk mstm stratm`ka nm lmbȘkbmrm a aimstera sug prmȘud iebiurmbȘmk, âb fubiȘkm nm iesturkdm nm prenuiȘkm. 9.  Sedktkia nm nkstrkguȘkm 

Da era aituadĉ nkstrkguȘka rmprmzkbtĉ ubud nkbtrm atuurkdm imdm lak klpertabtm pmbtru irmțtmrma vkzkgkdktĉȘkk grabnuduk țk iebsedknarma rmdaȘkmk iu idkmbȘkk. Nkb aimst pubit nm vmnmrm, Guiurka arm ub avabtao âb pdus faȘĉ nm ielpmtkterkk sĉk, fkkbn skb`urud prenuiater iarm nm Șkbm ub dabȘ nm la`azkbm spmikadkzatm, deiadkzatm âb imdm lak klpertabtm era țm adm Lednevmk. ^kpurkdm nm iabadm nm nkstrkguȘkm pm iarm dm fedesmțtm Guiurka subt nkrmitm țk kbnkrmitm. 

Nkrmitm? prenuiĉter ’   iebsulater fkbad, ubnm fkrla âțk rmadkzmazĉ skb`urĉ prenusmdm, prkb kbtmrlmnkud la`azkbmder spmikadkzatm. Kbnkrmitm rmnusm? prenuiĉter ’  kbtmrlmnkar  kbtmrlmnkar  ’   iebsulater fkbad, prkb kbtmrlmnkud iĉrera fkrla

âțk rmadkzmazĉ prenusmdm âb strĉkbĉtatm, prkb kbtmrlmnkud fkrlmder nm mxpert . Kbnkrmitm avabsatm? prenuiĉter - kbtmrlmnkar- kbtmrlmnkar- iebsulater fkbad, aimstma au e klpertabȘĉ  larm pmbtru fkrlĉ, nmearmim astfmd mk rmadkzmazĉ   ub vedul feartm larm nm prenuiȘkm,

iu aouterud ielmrikabȘkder mb-`res .

 

 

Âb fkbad, nmikzkkdm stratm`kim âb imma im prkvmțtm nkstrkguȘka subt feartm klpertabtm âb ianrud âbtrmprkbnmrkk. Adm`mrma ubuk iabad nm nkstrkguȘkm mstm, âbtr -e earmiarm lĉsurĉ, adm`mrma ubuk abulkt prmȘ, a ubuk abulkt tkp nm iebnkȘkebarm a prenusmder, a ubmk abulktm pedktkik nm

ielubkiarm. Âb tklp im fkrla âbimariĉ sĉ mxtkbnĉ lĉrklma tetadĉ a pkaȘmk,  ma trmgukm sĉ sm apmrm  iebtkbuu nm ataiurkdm iebiurmbȘkder sĉk.   Âb fubiȘkm nm tkpud nm de`kstkiĉ utkdkzat nm iĉtrm fkrlĉ, aimasta nkspubm nm preprkkdm lkodeaim de`kstkim, imma im-k pmrlktm adm`mrma kbtmrlmnkarkder, apdkiçbn e pedktkiĉ rk`ureasĉ âb imma im

 prkvmțtm dkvrarma nudikurkder. Âb fubiȘkm nm `ranud nm iebtred nkb partma prenuiĉteruduk, fkrla apdkiĉ stratm`ka iebtreduduk parȘkad. Âb fubiȘkm nm alpdearma nkstrkguȘkmk, fkrla âțk adm`m skb`urĉ nkstrkgukterkk.

Guiurka âbimariĉ sĉ spermasiĉ vedulud vçbzĉrkder prkb nkvmrskfkiarma efmrtmk nm nudikurk, utkdkzçbn teatma iabadmdm nm nkstrkguȘkm, âb fubiȘkm nm rmbtagkdktatma aimstera.  Âb imma im prkvmțtm satksfaiȘka idkmbȘkder faȘĉ  nm la`azkbmdm Guiurka, imdm lak ludtm bmludȘulkrk au fest f ĉiutm da anrmsa aspmituduk kbtmrker țk mxtmrker ad la`azkbmder, e partm nkbtrm idkmbȘk fkkbn bmludtulkȘk țk nm aiimskgkdktatma la`azkbmder. Serbkbn nm da aimstm prmlkzm

seikmtatma âȘk prepubm rmadkzarma urlĉtearmder stratm`kk? 1. Mxtkbnmrma `ranuadĉ a rmȘmdmk iu içtm e ubktatm âb prkbikpadm imbtrm urgabm nkb Șar ĉĉ..  7. Sĉtrubnmrma rmȘmdmk Guiurka âb lmnkud rurad, iu içtm e ubktatm beuĉ. 9. Iebimptud nm kla`kbm kbtmrker ad la`azkbmder va fk sus Șkbut țk nm ub iebimpt mxtmrker beu, iarm sĉ atra`ĉ prkb âlgkbarm nm iudearm țk nmsk`b. >.  Sedktkia preleȘkebadĉ 

Âb iebnkȘkkdm miebelkmk nm pkaȘĉ, a iebiurmbȘmk iarm irmțtm , pugdkiktatma a nmvmbkt sklged ad

 prespmrktĉȘkk fkmiĉrmk âbtrmprkbnmrk. Aitkvktatma preleȘkebadĉ lenmrbĉ nmfkbmțtm stagkdkrma nm iĉtrm fkrlĉ a uber dm`ĉturk iebstruitkvm iu furbkzerkk, nkstrkgukterkk, idkmbȘkk, ab`aoaȘkk preprkk mti., da fmd țk iudtkvarma skstmlatkiĉ țk iebsmivmbtĉ a uber iebtaitm nkrmitm iu nkfmrktm iatm`erkk nm pugdki, iu lass-lmnka, iu ielubkiarma deiadĉ, rmprmzmbtabȘk ak putmrkk p ugdkim, dknmrk nm epkbkm mti., kb

siepud egȘkbmrkk sprkokbuduk aimstera. WmdaȘkkdm pugdkim subt nmstkbatm sĉ irmmzm imdm lak petrkvktm lmnkk pmbtru suiims atçt kb mxtmrkerud içt țk kb kbtmrkerud fkrlmk. 

 

 

Guiurka apmdmazĉ da prelevarma prenusmder iu siepud nm a anuim da iubețtkbȘĉ nmsprm prenusmdm bek apĉrutm pm pkaȘĉ, nm a atra`m bek iebsulaterk, nm a laoera bulĉrud idkmbȘkder fknmdk, nm a sm dupta iu iebiurmbȘa, nm a preleva rmnuimrkdm țk preleȘkkdm efmrktm mti.   Srelevarma rmprmzkbta da era aituada prkbikpada lmtena nm ielubkiarm sk iebsedknarm a kla`kbkk nm grabn ad prenusmder Guiurka. Ytunkud mfmituat a aratat faptud ia Guiurka bu a avut  pçba aiul ub tmrkterku nm ielubkiarm, skb`urmdm lmsaom fkkbn trabslksm enata iu dabsarma uber  prenusm lak klpertabtm. Avçbn âb vmnmrm aimstm aspmitm sm iebimtrmazĉ  asupra ubmk agernĉrk kbtm`ratm a ielubkiĉrkk, pmbtru a putma atkb`m egkmitkvmdm nm kla`kbm țk beterkmtatm, âbakbtatm  pmbtru aimst preims nm sijklarm. ]bmdm stratm`kk iarma ar putma rknkia `ranud nm prelevarma a prenusmder Guiurka pet fk? 1. ialpabkkdm ^V, iarm ver falkdkarkza pugdkiud iu beua nklmskubm a kla`kbkk nm  grabn8 7. pabeurk stranadm, pugdkiktatm âb lkodeaimdm nm trabspert âb ielub8 9. ielubkiarma ebdkbm susȘkbutĉ prkb kbtmrlmnkud gabbmrmder Guiurka8 >. SW - prkb latmrkadm nm prms ĉ țk kbtmrvkurk nmnkiatm8 =. er`abkzarma abulkter mvmbklmbtm, âb vmnmrma iebsedknarkk kla`kbkk nm grabn.