Millionaire Millionaire

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The $100 Million Dollar Round Table Group © 2002 Internet Marketing Secrets Exposed [email protected]

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Table Of Contents One Sure-Fire Method You Can Use To Get People To Send You Their Money Quickly!..................................................1 Two Words That Can Make You Big Money On The Internet!..................................................3 The Secret Some Companies Use To Make Millions And Millions Of Dollars On The Internet!..................................5 Here Are Fourteen Things You Can Give People And Make Thousands And Thousands Of Dollars!........................7 How A Little Self-Promotion On The Internet Can Make You Rich!.......................................................................9 Don't Ditch What's Already Working For You On The Web!..........................................................................11 How Huge, Million-Dollar Companies Can Help You Build Your Fortune!....................................................................13 Preemptive Internet Advertising Could Make You Millions!...............................................................15 Make Sure You Answer These Four Questions Clearly, Concisely, And Dramatically, And You Could Make Thousands Of Dollars Selling On The Internet!!..........17 Keep Your E-Mailing Lists Current And Accurate - This Way, They Can Keep Bringing You More Money!..........19 ii

Six Techniques You Can Use To Easily Beat High Stress And Burn-Out!..................................................................21 Get An Article Published This Is A Great Way To Get Free Advertising!.......................................................................23 Controversy Is A Great Way To Attract The Media And Get Your Product In Front Of Millions Of Potential Customers!....................................................25 Other Businesses Have Had To Use Trial-And-Error To Find Out What Would Make Them The Most Money On The Internet BUT YOU DON'T HAVE TO!.....................27 The More Powerful Benefits Your Product Has, The Better!...............................................................29 If You Already Have That Fire - That Drive - That Ambition - Then You Already Have Half Of What It Takes To Make It!........................................................................31 How To Cut The Fluff From Your Small Internet Ad And Make It More Effective Than Ever Before!....................33 People Want More Money. If You Can Offer A Product Or Service That Can Make Them More Money, You Could Have A Hot-Selling Product On Your Hands!.....35 How To Make A Fortune With Your Own Internet Catalog!........................................................37

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The One Thing You MUST Do To Get Prospects To Buy Your Products!..................................................................39 Three Elements You Must Have To Succeed With Your Internet Business!..............................................................43 Know Whether You Have A Winning Internet Ad On Your Hands Before Rolling Totally Out With It - Test It!..........45 The Seven Questions You Must Answer In Every Internet Ad You Create In Order To Make The Most Money Possible!.............................................................47 Make Your Internet Ad Stand Out To Your Prospects, Screaming, "Hey! Here I Am! I Have Something Great To Offer You!"......................................................................49 One Way to Let the Experts Help You Make Money!.....51 Offer Your Customers More Than The Same Old Rhetoric Offer Them A Distinct Advantage!...................................53 A Professional Reporter Can Help You Get Rich Over And Over And Over Again!......................................................55 How E-Mailing Lists Can Make You An Instant Millionaire!..............................................................57 A Simple Way To Make Your Prospects Completely Trust You!............................................................59

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There Are Four Things Every Ad Must Contain In Order For You To Make The Most Money Possible - Including Your Web Page Ads!..........................................................61 How "Legal Espionage" Can Make You Rich!..........63 How You Can Secretly Influence People To Buy From Your Website!.............................................................65 Five Easy, Simple Steps To Write A Book That Will Sell Like Crazy!........................................................................67 Make Your Prospects Want To Do Business With You Instead Of With Your Competition!...................................73 Recognize Opportunity When It's Knocking - And Take Advantage Of It!...............................................................75 Huge Companies Are Spending Millions Of Dollars Doing What You Can Do For Pennies!.........................................77 Appealing To The Self-Interest Of Your Prospects Is More Important Than Anything Else!.........................................79 How A Ghost Writer Can Make You Rich!.....................81 The Real Secret Formula To Gaining Free Advertising On The Internet!....................................................................83 Here Are Fourteen Ways To Make 100% Sure Your Products Will Sell Over the Internet!.................................85

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Always Remember -Your CUSTOMERS Are The Key To Your Success!...................................................................87 The Amazing Secret To Automatically Increase Your Internet Profits!..............................................................89 What Do People Want? If You Know, You Could Create Products And Internet Offers That Can Make You A MILLIONAIRE!....................................................91 Many Internet Marketers Make The Same Mistakes Every Year - Don't Let Yourself Fall Into This Trap!................95

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One Sure-Fire Method You Can Use To Get People To Send You Their Money Quickly! One of the best ways to get your customers to send you their money quickly is to make special limited offers to them, either through e-mail or on the websites. This will motivate them into sending you their money faster. And, it will get some people to send you money, people who would never order otherwise! People, by nature, are procrastinators. We all like to put things off as long as we can! This is something that you must overcome in order to get the most sales possible. People are afraid of making the wrong decision, so instead they make no decision. So, you need to put some pressure on them to get them to send you their order. Giving them a limited time offer will do just that. Your offer doesn’t even have to be real fancy. It could just be a special low price that is only good for the next 14 days! Whatever the offer, you should try to have something that forces people to take action and 1

order immediately. Any procrastination can spell lost sales for you, and you do not want that!

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Two Words That Can Make You Big Money On The Internet! Whatever the product you are trying to sell, your goal is to fill a need, or to teach people to do something that they can’t do right now! This is especially true in the opportunity market! You are trying to show people ways to increase their income, etc. You can put two words at the beginning of the title to your Internet sales material that can instantly increase your response! “HOW TO....” These words are powerful. People everywhere want to learn how to.... Your product’s best benefit goes right after these two powerful words! Here are some examples: - How To Make Up To $100,000 A Year As A Writer! - How To Get Rich Quick! - How To Lose Up To 100 Pounds In The Next 180 Days! - How To Get On The Internet For The First Time! - How To Avoid Paying Taxes Now!

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- How To Retire Before You Turn 50! The List Goes On... These are just a few of the many topics that “how to” reports, books, newsletters, etc., cover! Whatever your product, you can make a “how to” report out of it! Whatever you are selling, your “how to” should be followed by the biggest benefit your product has to offer! The “how to” will catch the reader’s eye and draw them to your copy.

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The Secret Some Companies Use To Make Millions And Millions Of Dollars On The Internet! The secret that some companies use to make millions of dollars on the Internet is to actually lose money first! Intelligently losing money can make you a lot of money later! Let me explain... Almost all of the really successful marketing companies realize that their initial offer aimed at attracting new customers is an investment. They have figured out what they will spend, on average, per customer they get on the front-end. They understand that enough customers will order on the back-end to make up for what was spent on the front-end to get all those customers. This is why it is important for you to have a back-end offer you can make to your customers. A lot of times there is not enough profit from just one initial front-end product to get rich! You must always look for back-end related products to sell your customers! It is a tough thing to do, though. We are so 5

conditioned into thinking that losing money is bad that we try not to lose any money. That is why you must look at it as investing in a customer that will make you more money in the future than they cost you to get!

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Here Are Fourteen Things You Can Give People And Make Thousands And Thousands Of Dollars! Did you know that there are fourteen things you can give people and they can help to make you thousands and thousands of dollars? Here they are: 1)Give Them Better Quality. 2)Give Them A Way To Save Time. 3)Give Them A Way To Save Money. 4)Give Them Convenience. 5)Give Them A Way To Make Money. 6)Give Them State-Of-The-Art Products & Services. 7)Give Them A Way To Make Life Less Difficult. 8)Give Them A Way To Enhance Their Looks (real or perceived). 9)Give Them Items That Have Multiple Uses. 10)Give Them Items That Are Durable And LongLasting.

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11)Give Them Items That Will Solve A Problem They Have. 12)Give Them Items That Are More Effective. 13)Give Them Items That Make Life More Enjoyable. 14)Give Them Items That Offer Multiple Benefits. You should find a way that your product can fill as many of these needs as possible. The more needs your product fills, the more likely you are to make a sale! Go back over this list again. Find the things that make your product stand out above the competition. Point these things out to your customers in your Internet marketing copy, and they will want to buy from you!

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How A Little Self-Promotion On The Internet Can Make You Rich! You have to decide to call yourself an expert. Many times people are afraid to go into consulting work. They are afraid of the self-promotion that comes with consulting. But, if you do not promote yourself no one else will. You are an expert the day you call yourself an expert, and you cannot be afraid to take a stand. Remember, all of the consultants that are out there making the most money now were in your shoes at one time or another. They all had to take their stand sometime. Do not be afraid! Get yourself involved, start promoting yourself, and in time you could be making up to $500 an hour or more just like the most successful consultants in the business! Overcoming your fear, getting started, promoting yourself and your services, and “going for the gusto” is how to become and expert and get paid up to $500 an hour! This is how a little self promotion can make you RICH! You have to get out there and promote yourself without fear. You especially cannot fear what others are going to say or think about you. There are people 9

out there who will be jealous, there are people who will criticize whether or not you really are an expert, and there are going to be people who will react snobbish towards you. They may be people who are smarter than you are, but you will be the one with the real guts, going out and offering your services. And, if you become a successful consultant, who is going to have the last laugh?

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Don’t Ditch What’s Already Working For You On The Web! Many marketers get tired of their old web promotions. It doesn’t matter whether they’re making money or not, they still get to the point where they see the old web promotion as tedious. Many of them will scrap the old web promotions and try to start new ones. What they don’t realize, though, is that scrapping a successful old web promotion is a mistake! To increase their profits, these marketers should be finding new prospects to sell to. It doesn’t matter how tired you are, if it’s selling, stick with it. Let it continue to work for you. Remember, every time you try something new, you are essentially starting over. If you eliminate the things you used to gain in the first place, you will probably lose customers. Stick with what works, and keep expanding out with your front-end sales. This is how to instantly increase your profits by up to 900%. 11

You will continue to expand and grow, and your previous profits can very well pale in comparison to those you gain after expanding your Internet campaign. You want to separate the people on your customer e-mailing list based on the different types of products they buy, the frequency of their purchase, how recent their last purchase was, and by the amount of money they spent. Then, once you have the list segmented, you can market to those people even more specifically. You can find the groups that are the most profitable, and you can focus more on them. This is the trick to making very profitable back-end e-mail sales! You can focus on the groups that are making you the most money and try to make them more offers.

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How Huge, Million-Dollar Companies Can Help You Build Your Fortune! By showing other companies that you can expand their customer base and bring in more profits, they will be much more willing to do business with you. And, the bigger the company is, the more willing they tend to be to pay for your services. Why? Because the big companies are in for the long haul. They are not worried about their day-to-day survival. They’re not worried about paying their bills. Everything for them is automatic at this point. They have more than they need, and now they are in business to make the most profit they absolutely can. These companies have more money to spend, so you can ask for a higher amount of the profit margin. Also remember, many of these companies’ goals are to simply make the most profits that they absolutely can. Since they don’t have much to lose and a lot 13

they could potentially gain from your proposition, they will be willing to let you have a higher percentage of the profits because they will still be gaining anyway. This is how million dollar companies can make you piles of money!

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Preemptive Internet Advertising Could Make You Millions! You may think that you’re not really that special and unique. You may think that you’re pretty much the same as everyone else in your market. But there are all sorts of things your customers don’t know about processes that are inherent in your type of business, how you got involved in business, certain things you offer your customers in a very unique way. In preemptive advertising you clearly communicate every single aspect of your business that makes you unique and somehow sets you apart. This helps add a personal touch to your Internet sales copy, and it helps show that you really know what you’re talking about and you know what your prospects want and need. It’s a way of showing them that you understand their problems and can fix them. Many companies have made millions of dollars using this very same technique. This is why preemptive Internet advertising can make you up to $1,000,000 a year . . . or even more! The best selling results occur when a marketer knows the product that is being offered. You can make over $1,000 a day with your knowledge!

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People can sense when you know your product or service well. When they feel that you know what you’re talking about, they are more comfortable with you and will believe that you can help them. They feel that the marketer knows what he or she is talking about, and it helps to tear away the skepticism. This can enable you to make more money. Some marketers are making over a thousand dollars a day this way, and you have the same potential as they do. This type of marketer knows how a customer will benefit from the product and writes Internet sales copy based on those experiences and perceptions. Direct involvement is the only way to develop creative, effective, and powerful advantages in a sales proposition, Internet or otherwise.

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Make Sure You Answer These Four Questions Clearly, Concisely, And Dramatically, And You Could Make Thousands Of Dollars Selling On The Internet!! Your prospects will be confused by not knowing what you really represent. The answer to these four questions can make you millions! 1.Who are you? 2.What are you selling? 3.What makes your offer better than the competition? 4.Why should I buy it from you? You should always remember that it will take you some serious time and thought to develop your really great U.S.P. At first you are going to have superficial, pat answers to these questions. My husband and I like to equate business and marketing to a game of chess. In a game of chess you can just start out as a novice, pick up the moves as you keep playing game after game, and, as long as you’re playing with someone who is more skilled than you, you can always get better and better. The key is to practice 17

and continually search for answers. These four questions work the same way. You should not ask yourself these questions once and then forget about them. You should keep asking yourself these things over and over again, always looking for a better answer. This is how you find your fortune in Internet marketing with these marketing principles. The process of asking yourself deeper and deeper questions as you gain more and more knowledge and experience is how you develop the intimate knowledge you can use to get rich!

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Keep Your E-Mailing Lists Current And Accurate This Way, They Can Keep Bringing You More Money! Many companies want good mailing and emailing lists. The people who are renting your list want to be able to trust it and know where those names originated from. They want to be confident in their selection of your list. When you work with a good list manager that knows the origins of the names on your list, that’s going to make the others feel good about your company’s list. Soon you and your lists will have a sparkling reputation. And the better your list, the more it’s worth. Coming up with the best lists you possibly can is how to get something many people want and will pay you HUGE amounts of money for! As a “mailinglist supplier,” you can supply marketers - Internet and otherwise, including your competitors - with the least expensive way of increasing their sales. When you supply them with good names, they make money. Then they help you make money through their continual business with you. It’s a win-win situation. It’s how to make money by helping your competitors make money! And, always remember, no matter what your business objective is, you should stay positive. Most 19

people use creative positive thinking in a relatively unconscious way. Unfortunately, many people use deep-seated negative concepts about life. They imagine that limitation, difficulties, and problems are their lot in life. In one way or another, that is what they create for themselves. This is how many people ruin things for themselves before they even get started! Stay positive and focused on the big picture. Stay focused on success and believe that you really can and are able to attain it. This belief is vitally important. This is how your creative imagination can produce whatever you want! When you study the lives of very successful people, you find out that they had a very firm direction set in their mind. They developed a simple plan for getting where they wanted to go. With a positive belief in themselves, they worked towards their goal . . . and eventually attained it! This is how to turn your dreams into cash money! Instead of looking for all the reasons they couldn’t make it, they looked for all the reasons that they could make it. They pursued these ideas and eventually followed them to their success. This is one secret to using your mental powers to get whatever you want! These people have a very solid, unwavering belief that it could happen, it would happen, and they were willing to do whatever it took to get there. They use all of their powers to move forwards. They refused to quit, they refused to give up no matter how many times they were knocked down. This kind of thinking is how to make your mental powers stronger and instantly make more money! 20

Six Techniques You Can Use To Easily Beat High Stress And Burn-Out! You can revitalize your creative energies by easing the stress of pressing mental efforts. Here are a few suggestions to ease stress. Stretch: Eliminate the tension in your muscles by giving them a nice long stretch. Gently and slowly stretch the muscles in your legs, arms, neck and back, etc., until you feel a tug. Then hold it for ten to 20 seconds and release. You either can do this just with the muscles that are tense, or throughout your body. Walk: When tension is high, walk it off. Just get up and take your tension for a stroll. A brisk ten- or 15minute walk can reduce muscular and nervous tension. Take a Mental Trip: By visualizing a stress-free scene that appeals to you, you can unwind the tension you feel. Just sit back and “see,” as vividly as you can, the beautiful scenery of your next vacation, or a single flower. Use as many scenes as possible to experience your stress-reducing vision. Take a breather: When a person is tired or uptight, breathing becomes rapid and shallow. You can decrease tension by deliberately breathing more slowly and deeply. Take six seconds to inhale, then seven seconds to exhale. Repeat this for five 21

minutes, or longer if necessary. Practice “progressive relaxation”: PR is a way to destress yourself anywhere. First, sit down, lean back, and close your eyes. Then, clench your right hand, tensing the muscles in your wrist and forearm, and hold for five seconds, concentrating on the tension building in your hand. Then release, letting the tension drain away. Pay close attention to the feeling of relaxation. Repeat this sequence of tension and release with your left hand, then your upper arms, shoulders, neck, back, face, legs, feet, and toes. Discuss your Situation: Open the pressure valve. If you are “really” stressed out, open your mouth and let out the pressure. Talking is one way to do this. Sometimes the quickest way to ease writer’s tension is to discuss it calmly with someone else. It is a great way to depressurize yourself. And, do not forget to laugh. Laughing at a stressful situation can restore calm and give you a more productive perspective.

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Get An Article Published This Is A Great Way To Get Free Advertising! Many people don’t think of a published article on a website as free advertising, but it can be a fantastic way to get free advertising! At the end of your articles, you throw in a call for action like so: “John Doe is a marketing consultant . . . He has a free report that he has just written titled 25 Ways to Double Your Profits Right Now. You can get this free report by e-mailing . . .” The free report gives them some good information, and it helps you build your e-mail list. They have already accepted something you had to offer, and you can go back to those people with profitable offers. Remember, the strength of the website and the trust the readers have in it will help you in getting those readers to take you up on your free offer. All of a sudden you’re elevated in status and become considered an expert. This is how to make your name extremely valuable. This is how to make yourself an expert and earn thousands of extra dollars every month! People want to work with experts, and if you can go this route and become an expert yourself, you 23

can enjoy more profits. The more attention and respect you get in the market, the more potential money you can make, up to thousands of dollars more than before! It can instantly increase your net worth because of the power and respect you gain! Always run some type of Internet or website advertising that pulls in new customers and re-sells them. Think of your advertising message as a radar beam that sweeps your market for the target. The target is your best prospects and customers. You can earn steady money all year long by keeping your advertising message out there on the web all the time working for you. Just develop a simple marketing plan that attracts new customers and re-sells them additional products and services. You can do this by following many of the other secrets in this manual.

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Controversy Is A Great Way To Attract The Media And Get Your Product In Front Of Millions Of Potential Customers! Any media (almost) is better than none at all. You want to get into the media as much as you possibly can. If you have a product or service that has some controversy surrounding it, great! Recently a product was released on the market called Sex In a Bottle. It is just some vitamins and minerals that have been shown by some studies to concentrate certain hormones in the body. Just the name, though, is catchy, and the company is out there doing a lot of very aggressive media hype. This company is trying to stir controversy. The company has its team of doctors that claim the product really works in giving people a much better sex life. Then, when they end up on television or on the radio on talk shows, the networks will have their teams of doctors there to dispute what the company’s doctors say. The debate goes back and forth like a tennis ball . . . and who wins? The company wins by getting a tremendously huge amount of exposure. Also, the product actually reaches into a bit of a taboo grey space. This helps the company get attention from the media. And it almost seems at times that the company really doesn’t have to advertise much, thanks to their controversy. 25

This is just one example of someone using media to gain free publicity, and they are amassing millions of dollars just by stirring up a little controversy and breaking the norm. If you have something like this, the media might just be waiting for you to release it. The richest and most powerful people in the world know how to use the power of the press for their own gain! And you can do it too on a smaller scale! It’s an example of how to MAKE MILLIONS OF DOLLARS MANIPULATING THE MEDIA! You have to have something dramatic, and not everything works well for free publicity. Certain products can really do well, but some won’t. An editor’s biggest challenge is to pull out the news releases that offer the most to their readers. It is a good idea to specifically tell them in an e-mailed cover letter why you think the news release about your product or service could work for their website. If you are aiming for big websites, make sure to write to them specifically. This will help you get into the website because you’ve stated your case, plain and simple, thereby cutting down the amount of time the editor has to spend considering whether or not to make a story out of your press release. This is why an editor’s biggest challenge can be your greatest opportunity to make thousands of easy dollars! Develop the lists of the websites you want to try. Then work out a very simple plan of how to get your message to those websites on a regular basis.

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Other Businesses Have Had To Use Trial-And-Error To Find Out What Would Make Them The Most Money On The Internet BUT YOU DON’T HAVE TO! Go on the Internet and check out websites that cater to your market. There are many specialized websites these days that cater to certain markets. After using a search engine, such as Yahoo, Alta Vista, Lycos, etc., you should be able to find some of these sites. Then look through them. Look through as many back editions as you can. Start tracking and researching who was and is making the most money and who is not. Then, study the ad links or ad banners that were making the most money. Which sounds more costly, going out and testing everything on your own, or going out, looking at some back editions of a website (many have archives with news articles from the past) looking through the ads to find ads that ran repeatedly, and learning what works that way? Yes, the second option is definitely the cheaper one. It’s how the trials and errors of others can help you get RICH! One important thing you should know and use to your advantage is how other people are using FREE publicity on the Internet to make millions. You 27

can do it too! There are many insider “tricks” and “secrets” people in the business know that others don’t know. Free advertising and publicity is one of those things. We want you to be very well aware every time you look at a market-specific news and information website. A piece written about a particular product, service, or company was most likely a news release. The editor was informed that it would be very beneficial to his or her readership. Know how it’s done, because you can do it too!

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The More Powerful Benefits Your Product Has, The Better! When you write your copy for websites, list all the benefits your product or service offers. Then, build on your greatest benefit by introducing all the other benefits around it. This is how to structure your Internet ads so they make the MOST IMPACT, and produce the MOST SALES! This principle also applies to small Internet classified ads. Stress your biggest user benefit. Your list of specific benefits that your product or service offers should be as many as a hundred! See if you can come up with a hundred different specific benefits! Many ideas won’t be used. Many may be related. Maybe you can only come up with eighty. But, you would have never discovered those eighty benefits if you had not tried to find them. If you set out to find ten specific benefits, you’re going to stop once you find ten. You should set out to find a hundred, though, because, when you find them all, you’ll have more than you need.

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Remember, the whole key to selling something is showing the customer or prospect what’s in it for them. Explore your product’s benefits. Come up with as many benefits as you can. Then, when it comes time to advertise on the Internet, you’ll be speaking the market’s language. What’s in it for them?

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If You Already Have That Fire That Drive - That Ambition Then You Already Have Half Of What It Takes To Make It! Ambition is half of what it takes to make it in Internet marketing. Knowledge is the other half. If you are already ambitious, you already have half of what it takes to be successful in Internet marketing. The ambition has to be there, though. Nobody just goes out, gets rich, and stays rich totally by accident. If someone does go out and instantly make money, then they usually end up losing it as fast as they make it. The people who get rich do so for a reason. They start out with ambition, believing that it’s possible. They start out with a fire inside of them. Since you have this manual in your hands, you have answered for your ambition. If you didn’t have ambition, why would you be holding and reading this manual now? You already have half of what it takes to make your fortune! Now take your ambition and add it to the other half of the equation - knowledge - and get out there 31

and work at making your fortune! The knowledge isn’t as hard to gain as you think, either. simply pattern your future after the internet millionaires that are already out there! Simply find the people who are making millions of dollars, study their Internet ads, study their promotions, and use the information you learn to better your own ad copy. Pattern your own future after the people who are already making millions! Get on their e-mailing lists. Become a customer. Get the e-mails that the company sends out. Eventually you get a real handle on what that company is doing. You can’t always tell what a company is doing right by studying the front-end ads they run. You have to get in deep with them. Backend sales keep a company growing and making more and more money. How are their back-end ads working? How do they keep people coming back to buy more? You should model your own business after these companies because the things they are doing to make millions can make millions for you too. Ideas are interchangeable in business; it’s just a matter of being creative enough to find a way to use them.

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How To Cut The Fluff From Your Small Internet Ad And Make It More Effective Than Ever Before! You can pack your sales message in as small a space as possible because the less space you use, the less it will cost you. This brings up a paradox because on one hand you need the ad to be as long as it takes to get the sale, but on the other hand you don’t want the ad to be too long or the price can become unwieldily. Where does the line draw from too much to not enough? You have to ask yourself this question continuously when your are writing your ad copy. It is a good idea to have your ads critiqued by other people who are not involved in your ad writing and know what they’re talking about. They can look things over and give you fresh perspectives that will help you develop a better ad. Many times ad copy writers try to defend what they’ve done. But when they let another person read it, they have a different perspective on the ad and can help to show where the ad can be cut while keeping the sales message to its peak efficiency. This editing by outsiders allows you to keep the 33

most effective parts of your sales message while discarding the extra or “fluff.” You can get people to buy from you VERY QUICKLY by using a small Internet ad! The potential to make $20,000 a year or a lot more, depending on the size of your market is an opportunity that is waiting for all of us in Internet marketing to take advantage of. The secret to doing this is in brainstorming. Sit down and think through all of the advantages and benefits of your product or service. Then, once you have your best ideas, find the best ways to present them. It has to be a simple, compelling idea that your prospects can instantly grasp. This is how a little brainstorming can make you $20,000 a week or more! Right now our company is working on one marketing plan. Our personal goal for this marketing plan is to bring in $1,000,000 a month. Currently we are making our goal come true because we are going through the brainstorming necessary to come up with the best ideas. We are looking at all of the various elements of our product, and we’re putting a marketing plan together that incorporates many unique and simple functions to the benefit of our market. Brainstorm things out. Through this you can come up with many advantages and benefits, you can find something that can work for you, and you can crack open the safe that produces your success!

People Want More Money. If You 34

Can Offer A Product Or Service That Can Make Them More Money, You Could Have A Hot-Selling Product On Your Hands! Everyone is interested in making more money, because people want to be financially independent. No-one wants to worry about where their next dollar is coming from, or if they can afford to pay the rent. Even a continuing succession of bills is part of life. People do not want to be burdened by worrying if they will be able to pay their bills. Many people feel that, in spite of the fact they work hard, they seem to be getting nowhere. They may even feel they are not appreciated or given credit for their efforts and abilities. Many people dream about going into business for themselves and quitting a job that seems to be going nowhere. Then, they could buy the clothes they always wanted, save money, get their dream house, maybe get a luxury car, and help their children go to college. Many people get tired of taking orders all the time. They feel that if they had some power they would do things differently. Although they are fed up 35

with the same old grind and feel there must be an easy short cut that will allow them to get ahead faster, they do not know how. (But, your offer could show them!).

How To Make A Fortune With 36

Your Own Internet Catalog! The trick to making thousands a day with your own online catalog is to remember that the market comes first. Many online catalogs run small space ads looking for certain kinds of people, or they rent e-mail lists of people who have shown a pattern of buying the same types of merchandise that they want to sell. The point is, you have to send links to your catalog to the people who are the most likely to be your best customers. In some cases they will have had to “raise their hand” to some kind of lead generating offer. In other cases, you can get them from e-mailing lists. The secret of success, though, doesn’t change. You have to send your offers to people who have shown interest before. The more “qualified” prospects and customers you attract to your catalog, then potentially the more money you can make, maybe even up to thousands of dollars a day! Remember, don’t let yourself fall into the trap of trying to be everything for everybody. Those people who try to get into Internet business by trying to please everyone without specialized products go broke . . . fast! Quit trying to come up with all of your own ideas. That’s like trying to re-invent the wheel. Why bother doing this? Instead, collect dozens of different ads and 37

sales letters. Flip through them. Write down the best headlines, subheads and copy ideas. Collect dozens the best of these ideas and use them in all of your ads and sales promotions. All of these ideas can become a powerful part of your knowledge and experience. A combination of these ideas can help you become more creative and make more money.

The One Thing You MUST Do To Get Prospects To Buy 38

Your Products! If you want people to buy your product, then you must offer something they want and need. That’s the one thing you MUST do to get people to buy from you. That is the key. Offer them something they want and need that no one else is offering them. Know your market. Know what their priorities are. Know what kind of products they spend the most money on. Find out why, and get creative. For example, people want: Things that offer multiple benefits. People want a product to do as much as it possibly can. They want more for their money. Think of a kid in a store trying to pick between two toy cars. One of the toy cars, a model of a Gremlin, only rolls back and forth. That’s it. The other car is a scale model of a Viper. That car can steer, the lights light up, the horn can beep, the voice of the driver can be heard. The kid will buy this car and put the other car back on the shelf. Other products are like that. The more they can do, the more popular they will be. Better quality. People want a product to last and last. They do not want it breaking or falling apart while they are using it. Better quality is also a key to keep people coming back to buy from you again. If the products you sell them are cheap, they won’t want to buy from 39

you because they know the products will fall apart. If you offer them the highest quality you can give them, though, they will be impressed with what you sent them and will be much more open to buying from you in the future. Things that will save them money. People want to have more money to do with as they please. They don’t want to pay out as much. Therefore, if you have an offer that will either save them money or show them how they can spend less money, you have a good product. Something that will save them time. People want more time to do the things they enjoy. They want difficult projects to be done faster, simpler, and better. Things that are durable and long lasting. People want products that will stand up to the test of time. They don’t want cheap junk that will fall apart. They don’t want time-sensitive information that will go out of date. They want something that will last them a long time. Things that make their lives more enjoyable. People want to enjoy what they do. They want more leisure time. They want to be able to spend time with their families. They want their life to be fun, not a 40

drag. State-of-the-art items. “Latest technology!” “New!” “Latest edition!” People want the newest, most recent up-to-date things they can get. Convenience. They want everything to be less work, quicker to do, and with high gains. Things that will make them more money. People want more money. They want to be able to buy the things they want. They are, for the majority, greedy. Greed can be a powerful lever for you to use in your ads. Things that are more effective. People want to do things better, quicker, and with more impact. Things that offer solutions. People have problems. They want to find a way out of those problems, and your product or service could be the answer that will eliminate those problems. Anything that will make life less difficult. 41

People are lazy. They want everything to be as easy as possible. They don’t like to work; they’d rather play. Things that have multiple uses. People like products they can use for a number of different jobs. Items that will enhance their looks, real or perceived. People want to look better. It improves their self-esteem and helps them gain higher places in society.

Three Elements You Must Have To Succeed With Your 42

Internet Business! The Internet business requires three elements to be successful. You can make a lot of money by simply having three things: 1.A new or unique product that is in demand by consumers and not available on a large scale in retail outlets. Why would a prospect buy something from you if they can just go to a store and get it? To many people, it is more of a hassle to go through websitesr rather than buy it in a store. At the least, ordering online requires typing in a credit card number and filling in a variety of blanks with information. In a store, though, they can simply drive there, find it, buy it, and it’s theirs. This is why it is important to always try to come up with something that isn’t available in stores but could still be very valuable to the market you are serving. 2.A basic understanding of how Internet marketing works. Nothing can replace a basic understanding of how the system works. Also, you must realize that Internet marketing is a life-long study to find the products and services that sell to the market the best. To get started, start testing and start learning. Then keep testing and learning as you go. 3.Powerful advertisement for your product that 43

people will read and respond to. You have to get the attention of the prospects your product or service is designed for. You have to get them involved. You have to get them excited. You have to show them that there’s no risk to them. You have to show them how great a deal they’re getting. You have to make them special offers, free bonuses, guarantees, and proof that what you have really does what you say it does. All of this should be incorporated in your Internet advertising, because if you have it, it will be easier for the reader to justify buying what you offer. If the reader can justify buying what you offer and they have the money to do so, you have just made yourself a sale!

Know Whether You Have A Winning Internet Ad On Your 44

Hands Before Rolling Totally Out With It - Test It! How can you know if your ad is good or bad? The answer is: test it! That’s the only way to see whether or not your Internet ad is doing what you want it to. You can cover every phase of ad writing, use every inch of space to save money, use every ounce of creative energy to focus on mailing a profit, and still not be “proven” good. An ad (large or small) is good only after it has demonstrated that it can produce a profit. In essence, to run an untested ad is to gamble with your business. Testing allows you to know how well the ad will work for you. After your test you can make the ad better. Then, once you’ve come to the point where the ad is a real winner, you should unleash it full scale. In fact, testing is the scientific approach to making HUGE amounts of money! As all inventors and scientists know well, it is the process of elimination that ultimately leads to a successful conclusion. It is not only important to know the right way, but also the wrong way. You must have access to both past successes and failures. You must be aware of the roadblocks, detours, and toll-ways, to make a timely and profitable journey to success. It all boils down to testing new elements against 45

other elements, such as one price against another, one offer against another, these free bonuses against those free bonuses. It’s all scientific. You just tally up the results, find out what worked, and keep it. Every Internet proposition has basic differences, and no-one knows if the information he/she has to work with will result in a successful conclusion in all circumstances. But, the positive aspect is that they will discover what does not work. This also has value, because in learning what to avoid, a marketer is drawn toward what does work. The easiest way to find out what strategies will make you the most money is to test many different things that you think stand the biggest chance of making the most money. Also, look for things that are working for other businesses, and then weave them into your own offers and advertising.

The Seven Questions You Must Answer In Every Internet Ad You 46

Create In Order To Make The Most Money Possible! Your prospects will want to know seven things when they read your Internet ad. Your ability to answer these questions will determine how high your response will be. It’s not just a question of whether you answer them, though. It’s also important to ask yourself HOW you answer them. You must answer these questions in the most motivational way possible, showing prospects that they truly have an advantage if they take advantage of your offer. Get creative. And remember, your prospects want to know only what’s in it for them. Here are the seven questions your ad must answer: 1.What is the product? 2.How much does it cost? 3.Is there a bonus if they buy? 4.Is there a refund guarantee? 5.Are there payment options? 6.Is there a special incentive? 7.Are there any restrictions, such as a limited-time 47

offer?

Make Your Internet Ad Stand Out To Your Prospects, Screaming, 48

“Hey! Here I Am! I Have Something Great To Offer You!” The purpose of any headline is to attract people who will be interested in your offer. In advertising, you must get the attention of those people most likely to be interested in your offer and what you have to say. Your headline must shout out information that will attract those prospects. Make your ad “shout!” Internet marketing is just a form of selling. It’s a form of salesmanship in type. In sales, one of the first thing that you learn is that timid salespeople raise skinny kids. You have to be bold and not worry about offending people. You’re in the business to make as much money as you can and bring in as much success as you can. You have to be willing to “stick your neck out” via your advertising. You want to develop an ad that really stands out and shouts to the best prospects out there, “Here I am! Look what I have to offer you! Isn’t it GREAT?” One of the best things you can do towards achieving this goal is to single out the best small ads that you see on websites that scream out their benefit. 49

Then, when you find these great ads, give a lot of thought as to why that ad stands out the way it does, and then utilize that method in your own advertising.

One Way to Let the Experts Help You Make Money! 50

No expert will help you if he/she thinks you are the competition. That is the way it is in any business. If you need help, do not expect the competition to help you, unless there is an incentive. You might be able to get some help, however, if you know how to go about it. Firms will help you if they feel there is something in it for them. So, you have to convince them that you will help them if they are willing to help you. If you call some of the bigger names in the mailing-list business, tell them that you are interested in having your list of names managed by them. Tell them your list contains many buyers of Internet products. They will be more than happy to answer your questions, if they are interested in managing your list. You might say that this method is unethical. But if it is the only way to get knowledge of the mailing-list business, either you use it or get out of the business. When it comes to experts, remember that a good list broker is an expert on the lists he or she offers. They will tell you everything you want to know, because as long as that list makes money for you it is making money for them. Also, list owners will tell you about their lists. After all, it is free publicity. They want you to know they have something to offer you.

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This is how to get the insiders in the business to tell you everything you want to know! Occasionally, you might even find someone who will be willing to give you some free advice just because he/she knows you are sincere and need it. It never hurts to try.

Offer Your Customers More Than The Same Old Rhetoric - Offer 52

Them A Distinct Advantage! A well-thought-out advantage is different depending on the market you are catering to, but it is always something no one else is offering. Hopefully, it is exciting to the prospects who see your sales messages. If you were to ask most businesspeople, “What are you giving your customers that no other company in your market is giving to them?” they will say something along the lines of, “We give them the best prices and the best service.” This is not distinct or specific enough to call a unique selling proposition. Almost every business out there thinks or says exactly the same thing. How can it be unique if all of these other businesses make the same claims? When you are getting your offers out to your prospects, be it through direct mail or Internet promotions, always remember to give them a distinct advantage. Using a distinct advantage is how to do one simple thing that will make all your Internet advertising super powerful! It will set you apart from all of the other companies in your market. It will stand out, and it will garner you more attention . . . and, potentially, more sales! 53

A Professional Reporter Can Help You Get Rich Over And 54

Over And Over Again! A professional reporter has the power of the written word. This is combined with the power of the perception the readers have that the website is giving them this story on their own accord because it’s something the readers might find helpful or be interested in. This is a powerful thing. Therefore, when the readers read the write-up the website gave you, it carries a lot of weight in giving you credibility. This is why a professional reporter can make you HUGE amounts of money over and over again! Remember, people don’t know you, your company, or your products, but they do know and trust in most cases the website that prints the story written from your press release. A reporter can give you a great story with their writing ability. And the more they believe in what you have, the better they will write the story. You have to speak their language and show them what you can do for them and their readers. Have a book you’re trying to sell? Determine which targeted group would most likely be interested in your book, and target websites that also appeal to that select group. This is how a book reviewer can make you thousands of dollars! Remember, the closer you’re able to match that book up with the market it most appeals to or was designed for, the more the potential money you can make . . . up to thousands of dollars or more! 55

Websites like to write about books because the people who read their work tend to be people who buy and read other products, too. Some sites have a book reviewer, and some sites’ book reviews are simply done by the editor and/or writers on staff. Whatever the case, you should remember that these are people who are deeply involved in the market. They will be very knowledgeable in this area of expertise, and it won’t take them long to know whether or not your press release is right for their publication. Therefore, it is essential that you match that product up to the best possible website beforehand. Cover all of the bases that you can.

How E-Mailing Lists Can Make You An Instant Millionaire! 56

Our mailing list strategy was the #1 method we used to get rich. This strategy helped us turn a $300 one-time investment into over 21-million dollars in sales in just eight years. The steps we used to do this are very simple. You can use them, too, for today’s fastest means of communication . . . e-mail! Here they are in their correct order: 1)Build your e-mailing list with some type of front-end offer. 2)Segment your list by creating an immediate back-end offer to your new customers. And, separate the names of the customers who bought this offer from those who didn’t. 3)Develop special offers for the smaller group of your best customers. Then “roll-out” the winning promotions to the other less responsive segments of your customer list. 4)Take the most profitable promotions and use them as “front-end offers” that attract new customers who have never done business with you. 5)Let a list manager rent your general customer list to other companies in your market. This manager does all the work while you sit back and collect the monthly checks. 6)Repeat this process. This constant 57

repetition can bring you steady profits for years. These same six steps helped us become instant millionaires in a few years. Who knows, you may be able to use them and earn even more than we’ve made.

A Simple Way To Make Your Prospects Completely 58

Trust You! You can use testimonials to make your customers trust you more! Testimonials are a great way to get people to trust you because they can actually find out what other people think about your product or service. People expect you to say your product is good and that they should hand over their wallets. After all, you are trying to sell them something. But, a customer on the other hand, has no vested interest in your company. They won’t just say something in order to help you make money. So, the customer tends to believe the words of another customer who already purchased the product or service. So, next time you write a sales piece or any ad, try to incorporate some testimonials into the ad! You will find out soon how it can help increase your response. Your testimonials don’t have to be fancy. In fact, one suggestion is to make a divider on the side of your sales webpage and put the testimonials there. In these boxed out intervals, it could say “Here’s what other people are saying about our product:” 59

There Are Four Things Every Ad 60

Must Contain In Order For You To Make The Most Money Possible - Including Your Web Page Ads! Every ad, whether it is an Internet ad, sales letter, a circular, a postcard, or a space ad in a magazine, must have these four things in order to make the most money! These four things are: 1) Attention-Grabbing Headlines. Your ad must have a headline that forces the reader to take notice and read your ad. 2) Information That Is Of Interest To The Reader. You must arouse the reader’s interest by giving them information they want to read about. 3) Benefits. You must convince the reader that they will benefit by ordering your product. 4) Action Words. You must get the reader to act by either ordering the information or requesting further information. They must be able to get the information they want right now, or they may lose interest!

When you are creating your sales piece, make sure you include each one of these four things! They will help to give you the best response possible. Also, 61

when you are writing, always use the word “you” instead of “me.” Always put the customer in the story. Make it personal, and you will increase your sales!

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How “Legal Espionage”Can Make You Rich! A very excellent tactic is for you to learn how to “spy” on your competition. You can get very valuable information this way! This is not illegal, and it isn’t unethical. In fact, the world’s best marketers are always spying on the competition. This is how they learn ways to improve their own products to make them better than the competition. The late Sam Walton, founder of the nationwide mega-successful Wal-Mart stores, used to say that he had been to more K-Mart stores than any other man alive! You can bet he wasn’t spending any money, though! Mr. Walton would spy on his biggest competitor by constantly visiting their stores. He would check out the prices. He would check out the customer service, how they were selling their product. He would do just about anything that would give him more information about his competitor. In fact, he was escorted out of many K-Marts, but he did get valuable information. He found ways to improve his stores based on the problems he found at his competitors’ stores. He found all kinds of things that could make his store better than the competition! 63

Spying is a very powerful source of ideas. It can show you what is working for your competition. It can show you your competitor’s weaknesses that you can turn into your own strengths! This can be very powerful for you and your business. It can be a powerful way to build the leverage you need to present a better product to the public. It isn’t difficult to learn to investigate all of your competition. Here are just a few of the ways you can investigate your competition!

- Buy their product. - Order their catalog. - Get on their mailing list. - Visit their stores or websites.

Find out all about their operation. Find out how quickly they fill orders. Find out how they handle a complaint. This doesn’t take very much money, and it could help you make a lot more than you make now! Do all you can to get a niche in your market that can help you make the most money possible.

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How You Can Secretly Influence People To Buy From Your Website! Psychology tells us that one of the strongest human incentives is curiosity. Advertisers employ it whenever they can. Psychology tells us that if you make a person curious enough about a product, you can secretly influence them to buy from you! You can use their curiosity to get their attention with your webpage’s headline. Then, you can build desire with your site’s ad copy. Finally, you end up with a call to action. Tell your prospect how to contact you immediately.

There are three factors that influence prospects to accept your offers: 1.

Knowing the people that you want to sell to,

2. Knowing why they buy the kinds of products and services that you offer, 3. And Knowing the kind of presentations that work the best.

This takes a little time to learn, and each market is different. The key is mastery. Master this, 65

as well as anything else in life, takes time, commitment, work, energy, and focus. Once you master these, though, you have the secret to selling your products to as many people as you want.

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Five Easy, Simple Steps To Write A Book That Will Sell Like Crazy! 1. Brainstorm all the ideas you want included in the book. Brainstorming is the easy way to start writing your book — EVEN IF YOU CAN’T SPELL! Simply jot down in any order everything you can think of about your subject. Write as quickly as you can, in phrases or topics or even one-word lists everything that pops into your head. Do not worry about spelling or repeat ideas at this point. Just search your mind for anything that occurs about your topic. Initially, when you are first excited about a project, you should use your enthusiasm to help you with that project. This is how to get more ideas than you can possibly use! Your enthusiasm becomes that catalyst of your creative efforts. When you are excited about something — something that’s brand new — you have a strength, a power that you can tap into. A good analogy to compare this idea to is falling in love. When a person first falls in love, they don’t see any faults in their love at all. Their love is perfect in their eyes.

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The same is true with the enthusiasm that comes with a new project. When you look at a new project, you will be excited, elated, and enthusiastic. You won’t notice any of the faults inherent in it. These are the times when you should really work on your ideas. When you’re infatuated like this, you will get the ideas that you won’t be able to reach after a while, when you’ll run dry. Enjoy the rush of ideas while it’s there, and take advantage of it. Write down all of your ideas, find out which ones work the best, and use them! This is how brainstorming can make you fat wads of cash! By using the best of your ideas, you maximize your product’s profit potential and give yourself the chance to make the most money. What happens when you run out of moneymaking ideas? When you run out of ideas, sit back and logically think of the steps of the method you are going to write about. Write down these ideas that come to mind as well. Remember, you are the expert, and you already know what it takes to get your book done. 2. Organize these brainstorming ideas. Group the topics, phrases, or words you have written into lists. You may do this by assigning numbers or 68

letters to the brainstormed ideas. Then ideas that fit in category 1 or category 2, etc., are listed. As you are organizing these lists, more ideas may occur to you, so be sure to include them also. 3. Label these topic lists, and turn them into your table of contents. In step one, you generated dozens of brainstorming ideas. In step two, you grouped these ideas into five, ten, or 15 lists. These individual lists are your chapters. Include a table of contents in your book because the potential buyer will look there to see what your book covers and if you have included the information he/she wants to know. This will encourage people to make the purchase. Put yourself in the buyer’s place. Have you included each area necessary to explain your topic adequately? Is there another topic you can add that will further encourage the buyer to purchase your book? You also may want to check the table of contents of other books in your subject area. This research may trigger more material for your own book, and it will help you see what is already available to the consumer. This is how research = big bucks! 69

You have to do as much research as you can, you have to dig up as many facts as you can, you have to take as many notes as you can. Spend some time in the reference section of the library. When we put together our information superhighway products we tracked down every article we could that dealt with the information superhighway, the Internet, computer bulletin boards — everything we could find dealing with the topic. Then we took ideas out of those articles, and we incorporated them into our products. Remember, you must give the reader a new approach, a better way, or totally new ideas if he/she is to be attracted to your book. Make your book so appealing the buyer cannot refuse it!! 4. Write your chapters. Look at each chapter list of ideas carefully. Combine similar topics and discard ones that completely stray from the subject. (Perhaps the idea doesn’t fit in this book, but it is an area you will need to include in another book in the future. Keep these stray ideas on file for future consideration.) When you have refined and reorganized all the ideas for a chapter, you may begin writing. Take each idea and explain it in easy-to-read, simple language.

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Write the way you would tell someone the same information. Do not worry about which idea you write first, second, third, etc. Just begin, and continue with those you know the best. If you write each idea in a paragraph or two on separate pages, you can later put them in a logical order. Think of shuffling and sorting the ideas like a deck of cards. A computer can do this automatically for you, but if you are writing your book in long hand, you will want the flexibility to move these ideas around. 5. After you have all your ideas in paragraphs and have put them in order, it is time for you to revise and rewrite. Is there a weak or incomplete chapter? Add the information necessary to make it better. Try to have your chapters about the same size. If the book topics are balanced, you have likely included everything your customer wants to know.

Read your book aloud. This is a good way to see if all your sentences make sense. If you, or someone listening to your book, are confused, rewrite the trouble spot. You must be perfectly clear for two people only yourself (the expert) and the reader (the novice). If you have written in down-to-earth language so that 71

a beginner can understand, and have included all the information an expert knows, you will have a successful book every time.

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Make Your Prospects Want To Do Business With You Instead Of With Your Competition! Many of the same people you want to do business with you are the same people that your competition wants. Yes, this does sound like common sense. But, from what we’ve seen other businesses do over the years, we don’t think some businesspeople ever figure this out. It’s crucial that you understand this principle and how to use this information to your advantage if you are going to attempt to pull business away from your competition. You are trying to pull business away from your competition. The U.S.P. is a marketing tool you use to set yourself apart in a more favorable light from your competitors. Find the weak spots of your competition, fill that weak spot, and you will be able to pull business away from your competitors. Isolating that one big Unique Selling Proposition can set you apart from all other competitors on the Internet in your field. Coming up with a big U.S.P. is how to completely separate yourself from the competition — and get richer faster! What is BIG? It is always important to remember that it must be big in the eyes of the prospects, not in yours. A big U.S.P. is tailored for those in the market. Very little of it, if anything, has to do with 73

you. A big U.S.P. deals with the topics that are the most important to those prospects. If you can come up with a big U.S.P. that is able to hit a huge nerve in your market and really grab the attention of the prospects, you can separate yourself from your competition that has no such U.S.P. Since the U.S.P. deals with such a “hot” topic, you can reap bigger rewards. This is how normal, average people are getting rich in business because of one thing! Things that are new and different really grasp people’s attention. You could get rich quickly simply by knowing what the market you cater to wants and needs and why they buy the kinds of products and services they do. Then come up with a new, unique, different way to give them more of what they want! Filling the needs and fulfilling the desires of those in your market like no other company is the secret to get more people to spend more of their money with you — and it works every time! People buy with their emotions — and desire is an emotion. A desire is an unfilled want. In the best markets you have a group of customers that really desire the benefits of your products or services. They want the end results the product or service can give them. And, if your end results and benefits are better than your competitors, the more money you can potentially make.

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Recognize Opportunity When It’s Knocking — And Take Advantage Of It! If someone who has never done business with you before contacts you, and they have a specific interest in something you are offering, their contact shows that they have a real interest in what you are offering. They are opportunity knocking! Have your materials ready to go so when someone contacts you with interest, you can do your best to get that sale. Many opportunities can easily be lost unless you are prepared. Make those prospects a specific offer RIGHT NOW. This is how to easily turn your prospects into cash-paying customers! All ads are — and should be — written piece by piece, bit by bit. Internet ads are no different. It’s all done in sections, a little at a time. In the end it comes together like a jigsaw puzzle. We recommend you to get a notebook and a pencil, and write down one hundred benefits that your product has to offer. Yes, it sounds like a lot, but spend some time thinking about it. It’s better to have more than not enough. More benefits will help make the product seem like more of a bargain, and it will be easier for the prospect to buy. Then, take those benefits, and write around them. Use those benefits to fuel your advertisement. 75

Put all the pieces together correctly, and you have your winning ad! This is how to construct your own million-dollar Internet ad — piece by piece!

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Huge Companies Are Spending Millions Of Dollars Doing What You Can Do For Pennies! Collect all of the ideas in the marketplace that other companies are using successfully, and use those ideas in your own Internet ad copy. The big companies monitor the marketplace and learn what others are doing. This is how they get their ideas, and they spend hundreds, thousands, and sometimes even millions of dollars gaining this valuable information. The more you immerse yourself in the market itself and explore it from all possible angles, the more good ideas you will be able to come up with. It doesn’t take much money to do this, if any at all. It is work, though. You will have to find the websites that other companies in your market place ads on. You will have to do research. You will have to see which ads run the longest, because those are the ads that were successful. Why else would they have kept running? Do not be dissuaded by the work this takes, though, for this will show you what works in your market, what is popular in the market currently. You can add these ideas to your swipe file. 77

You can change them to fit your product so they can make money for you.

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Appealing To The Self-Interest Of Your Prospects Is More Important Than Anything Else! In your web-based promotional copy you have to have a few details about your product or service, but many people make the mistake of putting too much of this information in their Internet sales copy. Remember, people like to have information on what you have to offer, but that isn’t why people buy your product. Self interest is the key. You have to focus on the self interest of the prospect. What do they want? What do you have to offer them? What are the biggest, most powerful benefits your product has to offer? Your copy should be focused towards them, not you! You can make two times more money by doing one thing with your sales letters, and that thing is focus on what the customers and prospects want, not what you want! Many companies start out focusing more on information than they should, but when they learn about what really counts the most — the benefits that 79

the product or service can really offer — they end up making two times more money — or more — than they had before! The same could happen for you!

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How A Ghost Writer Can Make You Rich! We’ve been using “ghostwriters” to help us create our informational products since 1989. It’s easier than you may think. Here’s a simple strategy we’ve used to make huge amounts of money: 1) Come up with an idea for a book, manual, or report you think will sell very well to a specific group of people. 2) Now, think of all the benefits that such a book should have. Think of all the great things that could be included in this book. Try to come up with at least 50 main benefits. 3) Then write an advertisement to sell this imaginary book. Make this ad very compelling by telling the reader all the great things they can get by buying your book. 4) Now it’s time to hire a ghostwriter. Just run an ad like this one in your daily paper: Writer wanted for small publishing company. Up to $10.00 an hour. No experience necessary. Work from home, choose your own hours. Call (____) ___-______ for more information. 5) You’ll get a flood of calls from the ad above. Believe me, there are many people who want to get 81

paid to write. Just take the calls and pick the best person. Pay them $10.00 for every 8 ½” x 11” single space page they write for you. 6) Give them the advertisement and the list of 50 main benefits you’ve already written to sell the book. Tell them to write a book that clearly delivers all these promises. They can write 2 pages on each one of your 50 main benefits. Give them several similar books they can use for reference material. Tell them they can use the main ideas in these books — but must never copy anything word for word. 7) They will write around 100 pages. At $10 a page, your cost will be $1,000 for a product that could sell for many years. This can be typeset into a smaller 6” x 9” book that will give you about twice as many pages. 8) Your book can sell for up to $29.95. Your cost to print it will be as low as $2.00 for fairly small quantities. This leaves you with a huge gross profit! 9) Assuming you have the right title and the right sales copy, you can sell this book for many years at a significant profit. We sold over a million copies of just one of our ghostwritten books. These simple steps have helped us make millions of dollars. They can help you get rich, too. Ghostwriters can be found everywhere. Many good writers don’t know how to make money with their skill. You are different. You are figuring out a way to make money with the book before it’s even written. 82

The Real Secret Formula To Gaining Free Advertising On The Internet! The million-dollar secret formula to getting FREE advertising on the Internet is to be persistent — NEVER GIVE UP! Many times people hear about the great ideas of free advertising, but many times the people who most want and need free advertising are the least likely to actually obtain it. They want something for nothing. Keep working. Keep trying. Keep consistently sending those editors professional, quality news releases. Keep trying to make them a deal. The only way to get there is to work. Once you get there, it could very well be worth all of the work and effort! There are many people who never gave up at trying to find their free publicity who, once they found it, ended up making millions of dollars. This could happen for you too! Four easy things you can do to get FREE advertising are: 1.

Have humility.

2.

Be professional. 83

3.

Be enthusiastic.

4.

Be persistent.

Don’t forget these things. Use them to your greatest advantage. Now get out there and get to work!

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Here Are Fourteen Ways To Make 100% Sure Your Products Will Sell Over the Internet! Your product will sell if you offer it to the right prospects. When you are searching for a product or service that will sell, use the check list below to evaluate whether your product is likely to succeed. 1.

Does your product offer an advantage?

2.

Does it fill a basic human need?

3.

Will your product sell year round?

4. Is it readily available in retail stores? If so, find a different product. 5. Has the market been saturated with the same product you want to sell? 6. Will your suppliers be able to provide fast service? 7. Can your product be mailed easily and inexpensively? 8.

Have you developed back-end offers?

9. Will the product you are selling be available to you exclusively? 85

10. Will the product be available from the manufacturer for the long term? 11.

Will your profit margin be adequate?

12. Will your product stand up well in mail handling? 13. Can you reproduce or manufacture the product yourself?

14. Can your product be reproduced inexpensively?

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Always Remember —Your CUSTOMERS Are The Key To Your Success! Customers will give you all the money you want — new cars — expensive homes — AND EVERYTHING ELSE THAT YOU REALLY WANT! Without customers you can forget about having a business, money, a new car, vacations, a home, or college tuition for your children. If you become so arrogant that you think you are totally responsible for your success, you may be distancing yourself from the real source of your success — your customers. Everything that you want in life that money can buy can be yours simply by those two things we mentioned earlier: finding and keeping customers. Everybody wants nice things. They want new cars, fancy homes, lots of nice things that money can buy, but they don’t stop to examine what it takes to get those things. They never stop and realize that all of those things are out there just waiting for them at any given moment. It’s gained through finding and serving customers!

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Everybody has certain skills, talents, and abilities that they are not aware of. If they could just cue in and realize that they already have what it takes due to all the experiences they’ve had in their past, they could build a successful business. People have a wealth of resources and knowledge, thanks to all of their past experiences, for developing their own company, their own products, and their own marketing plan. They have all these unique characteristics . . . all due to the experience that builds up over the years . . . and they are completely unaware of it! All people have experiences, things they take with them. Take your talents, skills, and abilities, and let them carry over into all of your other activities. That’s how normal every-day experiences and skills can help you make a fortune!

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The Amazing Secret To Automatically Increase Your Internet Profits! Profits are the most important thing to your business. This is the money you can use to buy all the things you want: Beautiful homes, cars, boats, vacations, etc. So learning how to make profits is very important. And guess what? IT’S SIMPLE TO MAKE PROFITS. Just remember: Profits come from reselling to your customers. That’s it! Follow these three steps: (1)

Make continual new offers to your customers.

(2) can.

Make all of these offers as irresistible as you

(3) Take the most profitable of these promotions and offer them to new customers who have never done business with your company.

This little profit secret has brought in as much as $100,000.00 and more in daily sales for our small company. You can use it to automatically increase your profits, too. Your web advertising costs are fixed. You’ll pay this amount no matter how much money your 89

sales material is able to generate. The secret to increasing your Internet profit potential immediately is to test different prices, headlines, and offers. . . . The extra response you get from these tests can give you instant profits!

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What Do People Want? If You Know, You Could Create Products And Internet Offers That Can Make You A MILLIONAIRE! Let’s look at what people really want, what they desire, what they hope to gain, what they want to be, what they want to do, and what they hope to save. Your product has to do one of the following things. This is psychology that will fill your bank account. These are 12 human concerns that can make you RICH — if you know what to do about them! People Want: 1.

More Money.

People want more money, be it for leisure, a more comfortable lifestyle, or just to make ends meet. How many people can you think of that say they WOULDN’T like to have more money? 2.

Business Advancement.

People want to be more successful at their occupations. They want to excel. They want to advance in their ranking. Also, people like the idea of having their own business, being able to support themselves, being a self-made success story, and 91

being their own boss. They want to have some control over what’s being done. 3.

Praise from Others.

People want to be recognized for who they are and the accomplishments they make. They want to impress others and be thought of as worthwhile and necessary. 4.

More Leisure.

Work is usually something people do because they have to. What would they be doing if they weren’t working? People want more time to pursue their own interests, personal activities, and hobbies. 5.

Better Health.

People want to live long, healthy lives. They don’t want to be brittle or ill. They want to look better and feel better. 6.

Improved Appearance.

People are very conscious about how they look. They want to be attractive to other people. They want to be less self-conscious when they go out or go to a social event. 7.

More Comfort.

People don’t want to have to worry about anything. They want to be able to just sit back and relax. They want to be comfortable as much as they possibly can. 92

8.

Pride of Accomplishment.

People want to be able to do things well. They want to be able to exceed in some area of skill. They want to be good at something and have others notice that they’re good at it. 9.

Greater Popularity.

People want to be popular with their peers. They want to be important to others. They want their peers to enjoy their company. 10.

Enjoyment.

People like to enjoy nice things: food, drink, entertainment, and other physical contacts. They just want to have fun. 11.

Social Advancement.

People want to be socially accepted. They want to move in higher social circles. They want to have personal power and influence over others. 12.

Security in Old Age.

As people get older, they worry about many things — Their health, their financial stability, their independence, their retirement, their appearance. Knowing all of these things and how your product fills these gaps is knowing the big picture behind your product or service, which can make you the richest person in town! It’s not so much what you sell but how you sell it that is important. 93

This illustrates the importance of creativity. It’s how you sell something . . . how you present it to other people . . . that really counts. You have to present your Internet offer in the right ways. Remember, people don’t buy products because they want the product. They want something that they perceive the product can give them. If you’re able to convince people in your Internet offers that your product can give them the result they’re looking for, you can make a lot of money!

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Many Internet Marketers Make The Same Mistakes Every Year — Don’t Let Yourself Fall Into This Trap! This is why some really GREAT ideas fail: the company gets wrapped up in thinking about themselves instead of thinking about the customer, be it a catalog or an individual purchaser. Companies — and yes, even small companies — can get very bureaucratic in their thinking. They forget that they’re only in business to serve other people. There are people out there that say terrible things about capitalism. They say that capitalists greedily exploit other people. Granted, that may be true when it comes to some “fly-by-night” operations. The companies that make their profits from working with established customers repeatedly, though, can’t get away with cheating and ripping people off over and over again. The bottom line is: they have to provide value. It’s easier for people to think of themselves before they think of their customers. It’s easy for a company to get locked into its own love for the product it’s offering and not think about how the customer perceives that same product. Remember, it’s the customers and the prospects — the market — 95

that really count in the long run. Yes, we have to love what we sell. We have to be able to communicate enthusiasm for our products and services. We have to feel strongly about what we have. Then, we have to try to transfer those emotions to the prospects and customers. If you are excited about a product and you are able to convey that excitement to me, I’m going to get excited about the product! Remember, think about your market, your prospects, and your customers. Think about what they’re really interested in. It should all center around thinking about the customers, not around the business. For some reason, it is extremely difficult to see the offer from a reader’s point of view. Don’t fail to understand that anything you have to offer is as important to a consumer as it is to you. Millions of dollars are wasted every year because Internet marketers with great ideas fail to understand that what consumers want to hear is not always what the marketer has to say.

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