Metro Group Ims Process

METRO GROUP IMS PROCESS

Sales Growth

Portfolio Optimisation

Concept Optimisation

Entry in international markets depends on : Metro Cash & Carry aims at: 1) opening new outlets to exploit the the expansion potential in large countries countries 2) entry in new countries particularly Commonwealth Commonwealth countries and Asia which have have a huge population and a customer base 3) exploitation of individual countries such as India, China and other developing developing markets. The international market entry/ non-entry is determined by following principles: a) For countries, countries, where where the competitio competition n is quite intense, intense, it prefers prefers to enter enter through an acquisition route or through JV’s.  b) Metro Cash Cash & Carry focuses focuses on markets which which are more attractive attractive,, and has less entry barriers. c) It has an inclination towards markets, which has abundant resources to the liking of  foreign direct investment (FDI). d) There must must be ample scope scope for MCC MCC to be among the the top three three players in in the segment in which it operates. e)