Mermelada de Higo
March 27, 2023 | Author: Anonymous | Category: N/A
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INDICE DE CONTENIDO PRESENTACIÓN......................................................................................5 INTRODUCCIÓN......................................................................................6 OBJETIVOS DEL ESTUDIO............ ESTUDIO.................................. ............................................ ....................................... .................7 7 OBJETIVO GENERAL................................................................................................7 OBJETIVOS ESPECÍFICOS.........................................................................................7 PALABRAS CLAVE... CLAVE......................... ................................................................ ....................................................... ................ ...8 8 CAPITULO I:.................... I:.......................................... ............................................. ................................................ .........................10 10 1. NECE NECESIDAD SIDAD..... .......... .......... .......... .......... .......... .......... .......... .......... .......... .......... .......... ......... ............... .....................10 ..........10 1.1. ANÁL ANÁLISIS ISIS D DE E LA NECESI NECESIDAD. DAD........ ............... ............... .............. ............... ............... .............. ............... ............... ............10 .....10 1.1.1. 1.1. 1. GENER GENERACIÓN ACIÓN D DE E NECES NECESIDAD IDADES.... ES............ ............... .............. .............. .................................10 ..........................10 1.1.2. IDENTIFICACI IDENTIFICACIÓN ÓN DE NECESIDADES....................................................... NECESIDADES................................................ ....... 11 1.1.3. 1.1. 3. SELE SELECCIÓN CCIÓN DE NECE NECESIDA SIDADES.. DES.......... ............... .............. ............... ......................................14 ..............................14 1.1.4. DEFINICIÓN DE NECESIDAD...................................................... NECESIDAD............................................................. ............ ..... 14 1.1.5. 1.1. 5. PERCE PERCEPCIÓN PCIÓN D DE E LA NE NECESID CESIDAD..... AD............ .............. .............. ............... .................................17 .........................17 1.1.6. VALIDACIÓN DE LA NECESIDAD.................................................. NECESIDAD............................................ ............ .......... ....18 18 1.2. ANÁL ANÁLISIS ISIS D DE E LA SOLU SOLUCIÓN. CIÓN........ ............... ............... .............. ............... ............... .............. ............... ............... ..............19 .......19 1.3. GENER GENERACIÓN ACIÓN DE SO SOLUCI LUCIONES. ONES........ .............. ............... ............... .............. ..................................20 ...........................20 1.4. EV EVALUACIÓN ALUACIÓN DE SOLUCIONES............................................... SOLUCIONES...................................................... ............. ........... ..... 20 1.5. SELECCIÓN DE LA SOLUCIÓN.................................................... SOLUCIÓN................................................................... ............... 22 CAPITULO II................... II......................................... ............................................. ................................................. ..........................23 23 2. ESTU ESTUDIO DIO DE MERCADO. MERCADO...... .......... .......... .......... .......... ......... ......... ................ ....................... ......................23 ..........23 2.1.DEFINICIONES DE DEMANDAS EN BASE A LA INFORMACIÓN ESTADÍSTICA DISPONIBLE..........................................................................................................23 2.1.1. 2.1. 1. ÁREA DE MERC MERCADO:... ADO:........... ............... .............. ............... ............... .............. ............... ................... ....................23 .........23 2.1.2. DEMANDA ISTOR ISTORICA.............................. ICA................................................................ ............................................ ............ 23 2.1.3. 2.1. 3. DEMA DEMANDA NDA FUTUR FUTURA...... A............. .............. ............... ............... .............. ............... ............... .............................24 ......................24 2.1.4. !IENES SUSTITU SUSTITUTOS TOS PRINCIP PRINCIPAL AL COMPETENCIA..................... COMPETENCIA........................... ............. .........24 ..24 2.1.5. DEMANDA PAR PARA A EL PRO"ECTO....................................................... PRO"ECTO................................................. ............ ...... 25 CAPITULO III.................... III.......................................... ............................................ ............................................... ......................... 26 3. ANÁLI ANÁLISIS SIS DE CONC CONCEPTO EPTOS.... S......... .......... .......... .......... .......... .......... .......... .......... ......... ......... .......... .......... .......26 ..26 3.1. GENE GENERA RACIÓN CIÓN D DE E CONC CONCEPTO EPTOS...... S............. ............... ............... .............. .............. ............... ...................... ...................26 .....26 3.2. EV EVAL ALUAC UACIÓN IÓN DE CONCEPTO CONCEPTOS..... S............ ............... ............... .............. ............... ............... .............. ............... ..............26 ......26 3.3. SEL SELECCIÓ ECCIÓN N DE CONCE CONCEPTO.. PTO......... .............. ............... ............... .............. .............. ............... ............... .....................2 ..............2 3.!. PRUE PRUEBA BA D DE E CO CONCEPT NCEPTO..... O............ ............... ............... .............. ............... ............... .............. ............................. ........................ 29 3.4.1. 3.4. 1. DESC DESCRIPC RIPCIÓN IÓN EMP EMP#RIC #RICA A DEL PRO PRO!LEM !LEMA...... A.............. ............... ................................2$ .........................2$ 3.4.2. 3.4. 2. DEFI DEFINICI NICIÓN ÓN DEL PRO! PRO!LEMA LEMA....... ............... ............... .............. .............. ....................................2$ .............................2$ 3.4.3. %USTIFICAC %USTIFICACIÓN IÓN DEL ESTUDIO............................................................. ESTUDIO...................................................... .......... ...30 30 3.4.4. O!%ETIVO DE LA INVESTIGACIÓN................................................... INVESTIGACIÓN............................................. ............. ....... 30 3.4.5. LIMIT LIMITACIONES ACIONES DE LA INVESTIGACIÓN.............................................. INVESTIGACIÓN....................................... ............ ..... 31 3.4.6. 3.4. 6. IP IPÓTES ÓTESIS... IS.......... ............... ............... .............. ............... ............... .............. ............... ......................................31 ..............................31 3.4.7. VARIA!LES E INDICADORES........................................................ INDICADORES.............................................................. .......... ....32 32 3.4.8. 3.4. 8. UNID UNIDADES ADES D DE E PRUE! PRUE!A...... A.............. ............... .............. .............. ............... ......................................32 ..............................32 3.4.$. PO!L 3.4.$. PO!LACIÓN ACIÓN " MUES MUESTRA... TRA.......... .............. ............... ............... .............. .......................................33 ................................33
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INGENIERIA DEL PRODUCTO 26 "# $%&'( "# 2012 3.4.10. INSTRUMENTOS DE INVESTIGACIÓN.....................................................37 3.4.11. DESCRIPCIÓN DE METODOS " PROCEDIMI PROCEDIMIENTOS ENTOS USADOS P PARA ARA RECOPILAR INFORMACIÓN A TRAVES DE LA ENCUESTA....................................37 CAPITULO IV................. IV....................................... ............................................ .................................................. ............................$% $% $. PLIE& PLIE&O O DE CONDI CONDICION CIONES ES DE MAR'E MAR'ETIN&. TIN&...... ............... ..................... ....................... ..............$% ..$% !.1. DEFI DEFINICI NICIÓN ÓN DEL PROD PRODUCTO UCTO....... ............... ............... .............. ............... ............... ..................................!9 ...........................!9 4.1.1. PRODUCTO ESENCIAL..................................................... 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CARACTER#ST CARACTER#STICAS ICAS F#SICAS:............................................................ F#SICAS:..................................................... ............. ...... 50 4.2.2. ASPECTOS CUALIT CUALITA ATIVOS DE LA DESCRIPCIÓN DEL PRODUCTO:... PRODUCTO:..... .... ....51 ..51 4.2.3. ASPECTOS CUANTIT CUANTITA ATIVOS DE LA DES DESCRIPCIÓN CRIPCIÓN DEL PR PRODUCTO: ODUCTO: &25 &250 0 GR' 52 !.3. EST ESTUDIO UDIO DE DELL SEGM SEGMENTO ENTO DE DELL MER MERCADO.. CADO......... ............... ............... .............. ............... ............... .............)2 ......)2 4.3.1. DEFINICIÓN DEL SEGMENTO DE M MERCADO ERCADO AL CUA CUALL DIR DIRIGIREMOS IGIREMOS EL PRODUCTO:......................................................................................................52 4.3.2. %USTIFICAC %USTIFICACIÓN:....................................... IÓN:......................................................................... .......................................... ............ .... 53 !.!. EST ESTRA RATEGIA TEGIAS SAS SEGUI EGUIR...... R............. ............... ............... .............. ............... ............... ...................................)3 ............................)3 4.4.1. 4.4. 1. A CORTO PLA PLA(O... (O.......... ............... ............... .............. ............... ............... .............. ............... .............................53 .....................53 4.4.2. 4.4. 2. A MEDI MEDIANO ANO PL PLA(O.. A(O......... ............... ............... .............. .............. ............... .........................................53 .................................53 4.4.3. 4.4. 3. A LARG LARGO O PLA(O PLA(O....... .............. .............. ............... ............... .............. ............... ........................................54 ................................54 !.). FIC* FIC*A A DE PROGR PROGRAMA... AMA........... ............... .............. ............... ............... .............. ............... ............... .............. ............... ............. .....)! )! 4.5.1. FUNCIONES PRINCIP PRINCIPALES........................................ ALES..................................................................... ............................... 54 4.5.2. FUNCIONES COMPLEMENT COMPLEMENTARIAS..................................... ARIAS......................................................... .....................54 .54 4.5.3. 4.5. 3. O!%E O!%ETIVO TIVO D DEL EL NIV NIVEL EL DE CA CALIDA LIDAD..... D............ ............... ............... ....................................55 .............................55 4.5.4. OPCIONES ESTRA ESTRAT)GICAS......................................... T)GICAS..................................................... .................. ............ ......... ...55 55 4.5.5. O!%ETIVOS DE PREST PRESTACIONES.......................................... ACIONES...................................................... ................... ......... 56 4.5.6. LIST LISTA A DE INV INVARIANTES............................................... ARIANTES...................................................... ............. ............. ............. ...... 56 4.5.7. 4.5. 7. MENS MENSA%E.. A%E......... ............... ............... .............. ............... ............... .............. ............... ............... .............. .............. ....................56 .............56 CAPITULO V................. V....................................... ............................................ ...................................................57 .............................57 5. ANÁLI ANÁLISIS SIS (UNC (UNCIONAL. IONAL...... .......... .......... .......... .......... ......... ......... .......... ........... .................. ........................57 ............57 ).1. IDEN IDENTIFI TIFICACI CACIÓN ÓN D DE E LA IDEA DEL PROD PRODUCTO UCTO+...... +.............. ......................................)7 ..............................)7 5.1.1. EL ENV ENVASE....................................... ASE......................................................................... ................................................. ................... .... 57 5.1.2. 5.1. 2. LA TAP APA....... A.............. .............. ............... ............... .............. ............... ............... .............. ......................................57 ...............................57 5.1.3. DA DATOS TOS NUTRICIONAL NUTRICIONALES................................. ES............................................................... ..................................... ......... ..57 57 5.1.4. DIMENSIONES "*O TALLAS:......................................................... ALLAS:............................................. .................. .......... .... 58 5.1.5. PESOS.................................................................................. PESOS................................................. .................................................. ................. 58 5.1.6. 5.1. 6. COL COLORES ORES:....... :.............. ............... ............... .............. ............... ............... .............. ............... ............... .............. .................... .............58 58 5.1.7. DISE+O:................................................................................ DISE+O:.............................................. .................................................. ................ 58 ).2. ANÁL ANÁLISIS ISIS FUNC FUNCIONA IONAL...... L.............. ............... .............. ............... ............... .............. ............... ............... ........................)9 .................)9 5.2.1. 5.2. 1. M)TO M)TODO DO RED.. RED......... .............. ............... ............... .............. .............. ............... ...................... .................................. ....................5$ 5$ 5.2.2. 5.2. 2. GRÁF GRÁFICO ICO DEL PRODUCT PRODUCTO....... O.............. ............... ............... .............. ............... ............... ....................... ..................73 ..73 5.2.3. 5.2. 3. METO METODO DO FAST FAST....... .............. ............... ............... .............. ............... ............... .............. ...................................75 ............................75 ).3. LA JER JERAR,U AR,UI-AC I-ACIÓN IÓN DE FU FUNCIO NCIONES... NES.......... .............. ............... ............... .............. ............... ....................76 ............76 5.3.1. 5.3. 1. CALI CALIFICA FICACIÓN CIÓN DE LAS FU FUNCIO NCIONES... NES.......... ............... ............... .....................................77 ..............................77
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ÓN........... ............... ............... .............. ............... ............... .............. ............... ............... .............. ........................... ....................3 3 6.2. ERGO ERGONOMI NOMIA..... A............ ............... ............... .............. ............... ............... .............. ............... ............... .............. ............... .................. ..........3 3 6.3. EST ESTUDIO UDIO DE LA MA MATERI TERIA A PRIMA.. PRIMA......... .............. ............... ............... .............. ............... ............... .............. .............! ......! 6.!. E,UI E,UIPOS POS MA MATERI TERIALES ALES........ ............... .............. ............... ............... .............. .............. .................. ...........................7 ................7 6.). DES DESCRIPC CRIPCION ION D DEL EL PR PROCES OCESO O PROD PRODUCTI UCTIVO... VO.......... ............... ............... .............. ........................ ................. 6.5.1. 6.5. 1. PROCE PROCESO.... SO........... .............. ............... ............... .............. ............... ............... .............. ............... ............... .............. .................8$ ..........8$ 6.5.2. DIAGRAMA DE FLU%O !LO,UES DEL PROCESO....................... PROCESO.............................. ............. .......$3 .$3 6.5.3. 6.5. 3. DIAG DIAGRAMA RAMA DE A ANÁLIS NÁLISIS IS DEL PROC PROCESO... ESO........... ............... .............. .............................$4 ......................$4 CAPITULO VII................. VII....................................... ............................................ ................................................. ...........................%5 %5 7. ANÁLI ANÁLISIS SIS DE COSTOS COSTOS.... ......... .......... .......... .......... .......... ............ ................... ........................ ......................%5 ..........%5 7.1. RES RESUMEN UMEN DE LLOS OS CO COMPON MPONENTE ENTES S DE COST COSTOS..... OS............ ............... ............... .......................9) ................9) 7.1.1. 7.1. 1. DESC DESCRIPC RIPCIÓN IÓN DE LLA A EMPR EMPRESA... ESA........... ............... .............. ............... ....................................$5 ............................$5 7.2. COS COSTOS TOS DI DIRECTO RECTOS S DE F FABRI ABRICACI CACIÓN..... ÓN............ ............... ............... .............. ............... ........................97 ................97 7.2.1. MA MATERIA TERIA PRIMA- INSUMOS " MA MATERIALES........................ TERIALES............................... ............. ............ .......$7 .$7 7.2.2. MANO DE O!RA.. 7.2.2. O!RA......... .............. ............... ............... .............. ............... ............... .............. ............... ........................$8 ................$8 7.3. COS COSTOS TOS INDI INDIRECT RECTOS OS DE F FABRI ABRICACI CACIÓN..... ÓN............ .............. ............... ............... .............. ................. ..............99 ....99 7.3.1. 7.3. 1. DEPR DEPRECIAC ECIACIÓN.. IÓN.......... ............... .............. .............. ............... ............... .............. .................. ................................$$ .....................$$ 7.!. GAS GASTOS TOS DEL PERI PERIODO.. ODO......... .............. ............... ............... .............. ............... ............... ........................ ......................... ........100 100 7.). COS COSTO TO TOT TOTAL AL DE F FABRI ABRICACI CACIÓN..... ÓN............ .............. ............... ............... .............. ..............................100 .......................100 7.6. COS COSTO TO UNIT UNITARIO ARIO DE P PRODU RODUCCIÓN CCIÓN....... ............... ............... .............. ............... ............... ......................101 ...............101 7.7. PUNT PUNTO O DE E,UI E,UILIBR LIBRIO..... IO............ .............. .............. ............... ............... .............. ............... ..............................101 ......................101 7.7.1. COSTOS VARIA!LES........................................................ ARIA!LES......................................................................... .................... ...101 101 7.7.2. COSTOS FI%OS.................................................. FI%OS.............................................................................. .................................. ........ 101 CONCLUSIONES..................................................................................103 RECOMENDACIONES........................ RECOMENDACIONES.. ............................................ ............................................ .............................. ........103 103 BIBLIO&RA()A........................................ BIBLIO&RA()A.................. ............................................ ............................................ ........................ 10$ ANE*OS.............................................................................................105 A. DIS DISEO EO DEL PROD PRODUCTO UCTO....... ............... ............... .............. ............... ............... .............. ............... ............... .............. .............10) ......10) 1' INTR INTRODUC ODUCCIÓN. CIÓN........ .............. ............... ............... .............. .............. ............... ............................................105 ....................................105 2' DESCRIPCIÓN GRAFICA............................................. GRAFICA................................................................... ............................. .......... ...105 105 B. PROT PROTOTIP OTIPO O DEL PRODU PRODUCTO... CTO........... ............... .............. .............. ............... ............... .............. ............... ............... ...........107 ....107 1' INTR INTRODUC ODUCCIÓN. CIÓN........ .............. ............... ............... .............. .............. ............... ............................................107 ....................................107 2' DESCRIPCIÓN............................................................ DESCRIPCIÓN......................................................................................... ................................ ... 107 3' MA MATERIALES................................................... TERIALES.................................................................................... ........................................... .......... 107 4' PROCEDIMIENT PROCEDIMIENTO................................... O..................................................................... ................................................ .................. .... 108
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7.1.1.DESCRIPCIÓN 7.1.1.DESCRIPCI ÓN DE LA EMPRESA
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7.2.2.MANO DE OBRA
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22047.923 9600
= 2.2966
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7.7.1.COSTOS VARIABLES M:#4': 4'8: # '5%8(5. Y 20106.%23
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