Memo

Farmers Insurance Group Date: February 7, 2012 Subject: Farmers Insurance Group Consultation To: Farmers Insurance Group From: Lombardi Consulting Organization ________________________________________________________________________

Introduction Per request of Farmers Insurance Group we at Lombardi Consulting Organization have located the larger problem that has been effecting the organization. The main problem at Farmers Insurance Group is that there is no clear market being targeted by the organization.

Key Points 

We have chosen a few key markets that would suit Farmers the best for success.

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We have also figured out how the upper management can over see how marketing is utilized in a more precise manner.

Details Data The data that was used to analysis these issues was gathered from Farmers Insurance Groups websites. We summarized the information found on Farmers website to make assumptions on what can be done to help their current problems. Mission We will be First Choice in building and protecting people's assets in our chosen markets. Credo To be recognized as America's premier insurance company, Farmers must earn the reputation of being the be. Values Integrity: To maintain the highest of ethical and professional standards and accountability for our performance. To be a company always known for doing the right things for the right reasons. Respect: To treat people with dignity and value their contributions. To earn the respect of our peers, regulators, rating agencies and the public. Courage: To go where no one else has gone. To risk failure. To say what needs to be said and do what needs to be done. To always be engaged and an active participant. Achievement: To have the urgency and adaptability to achieve great results for ourselves and the team. To go the extra mile. To contribute fully, day in and day out, to the success of our team

and the company. Curiosity and Action: To demonstrate a passion for what we do by constantly questioning the status quo and taking action to innovate and improve. (source Farmers.com)

History Farmers Insurance Group was founded by two men by the name of John Tyler and Thomas Leavey. They created the company in 1928 with the intentions to insure people that their belongings and futures are safe. Farmers is currently third in property and casualty in the insurance business. They insure many different lines of business such as, life, property and casualty, business, and finance. Core Business As previously stated the three main lines of business are life, p&c, and business insurance. Primary Competitors The three main competitors are State Farm, All State, and Geico. Sources of Revenue The main source of revenue comes from the insured and financial investments. (Net worth of approx. $20 billion) Hierarchy In ascending order Agent, District Manager, State Executive, Regional Manager, and CEO. Philanthropy Farmers is very involved with many different types of donation organizations and benefits. Farmers also contributes to major catastrophes that happen throughout the United States. Examples of Charities: March of Dimes

Suggestions Executive Suggestion Focus on one type of line of insurance and promote that line in a way that most people can relate to such as social networks. Customer Service To improve the retaining of Farmers clients they can focus more on the customer service portion of the experience. Examples= Make sure claims are being handled properly.

Previous readings: The readings and movies have seen thus far have helped me view the company from a far and think on how it can really be improved. Overall, I think that the movies have helped me the most because I have been able to relate what the authors have said the most back to what I do in my work place.

Journal Article: http://web.ebscohost.com.ezproxy2.lib.depaul.edu/ehost/detail?vid=3&hid=126&sid=c82de54cc354-4238-a4d0db6cfeab687a%40sessionmgr111&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#db =bth&AN=69941987

Work Cited "Farmers Insurance Group | Third Largest Writer Of Auto Insurance." Auto Insurance Quotes | Home, Life & Car Insurance | Farmers Insurance. Web. 07 Feb. 2012. .

“Farmers Insurance Group | Third Largest Writer Of Auto Insurance." Auto Insurance Quotes | Home, Life & Car Insurance | Farmers Insurance. Web. 07 Feb. 2012. . "Farmers Insurance Group | Third Largest Writer Of Auto Insurance." Auto Insurance Quotes | Home, Life & Car Insurance | Farmers Insurance. Web. 07 Feb. 2012. . We also used multiple client brochures and pamphlets provided by Farmers Insurnace Group