Media Prima Final

Strategic Analysis 1. 2. 3. 4. 5. 6.

Kamini RAJENDRAN, 007208 Khaliza KHALID, 007214 Keong , 008758 008758 LAI Tuck Keong 005836 836 LIM Kheng Soon, 005 Linda CHUA Ling Nah, 00723 007237 7 Yoon Thean WONG, 008416

1. Company Profile

2. Strategic position and analysis External 1)

External Analysis

2)

Porters 5 Forces

Internal 1)

Value Chain

2)

Diversification Map

3)

Social Responsibility Analysis

4)

Financial Analysis

SWOT 3. Strategic recommendation 4. References

1.

Media Prima Berhad an integrated media investment group, competes amongst the media conglomerate of Malaysia. It is the only integrated media player in Malaysia.

2.

Its core business is in CONTENT distribution/ aggregation  generating revenue via selling advertising space; although it is moving towards content creation .

Source : http://www.mediaprima.com.my/ HBS  Article