MBACASE Crack the Case Level 1
Short Description
MBA CASE Crack the Case Level 1...
Description
Crack the Case Level 1 Davi David d Ohrv Ohrval alll MBACASE
Agenda
Core Skills
75 minutes CLASSIC Skills Communication & Structuring Mark Ma rket et Sizi Sizing ng Exercise w/ Partners
Case Flow & Integrated Thinking
Practice
45 minutes 60 minutes Video Highlights Mini Case & Business Case Drills You Can Do MBACASE Path Structuring, Analysis and Integration
2
Agenda
Core Skills
75 minutes CLASSIC Skills Communication & Structuring Mark Ma rket et Sizi Sizing ng Exercise w/ Partners
Case Flow & Integrated Thinking
Practice
45 minutes 60 minutes Video Highlights Mini Case & Business Case Drills You Can Do MBACASE Path Structuring, Analysis and Integration
2
David Ohrvall
3
MBACASE Events AU Cairo Berkeley Bocconi SDA Boston College Cambridge Judge CM Tepper Case Western Cass London CEIBS Shanghai Chicago Columbia Darden Dartmouth Tuck Duke Fuqua Emory ESADE Barcelona Georgetown
Georgia Georgia Tech G Washington Haskayne Calgary HBS HEC Hong Kong UST IE Madrid INSEAD France INSEAD Singapore Iowa Irvine California Ivey IU Kelley Maryland McGill
McMaster Texas Michigan Thunderbird Michigan State Rotman Minnesota USC MIT U of Wash NU Singapore UCLA NW Kellogg UC Davis Notre Dame Wake Forest NYU Stern Washington & Lee Ohio State Wharton Owen Vanderbilt Wisconsin Oxford SAID William & Mary Pepperdine Yale Queen's Rice SMU Stanford 4
CASES are EVERYWHERE Consulting
Finance
Strategy/ IT/ Operations
M&A transactions
Market entry
Private equity buy-outs
Profit maximization
Business sell-offs
Declining market
Time value of money
Organizational redesign
Marketing
Industry
New product
Airlines
Lagging product
Health care
New industry
Internet / telecomm
Branding remedies
Internal strategy
5
Companies emphasize different behavioral and technical elements Industry / Marketing Behavioral
Technical
Finance
Consulting
• Show leadership and positive energy
• Show grit, confidence, and fight
• Show ability to be all things to all people
• Can achieve long term goals thru cooperation
• Use insights and savvy to WIN!!!!!!
• Use data to prove points and persuade
• Play well with others
• Get along with others
• Enjoy and can lead others
• “Think thru a situation . . .”
• Acct./Finance Basics
• Gen. business knowledge
• Company and business sense
• Logic, deal and • Logic and business sense business sense
• Industry awareness
• Memorized and • On the spot on the spot analytical analytics prowess 6
We’ll be working on skills you can use in all your interview situations
Behavioral
Technical
Industry / Marketing
Finance
Consulting
• Show leadership and positive energy
• Show grit, confidence, and fight
• Show ability to be all things to all people
• Can achieve long term goals thru cooperation
• Use insights and savvy to WIN!!!!!!
• Use data to prove points and persuade
• Play well with others
• Get along with others
• Enjoy and can lead others
• “Think thru a situation . . .”
• Acct./Finance Basics
• Gen. business knowledge
• Company and • Logic, deal and • Logic and business sense business sense business sense • Industry awareness
• Memorized and • On the spot on the spot analytical analytics prowess 7
But after today you’ll need to go deeper in certain areas Industry / Marketing Behavioral
Technical
Finance
Consulting
• Connect to the products
• Know firm differences
• Know office differences
• Know the role and your fit
• Highlight your victories
• Find client-like examples
• Embrace the long term career path
• Show you are ready to sacrifice
• Show you can flex and deal with change
• Know the products
• Mental math • Capex • Cash flow • Balance sheets • DCF • Debt/ equity • Working Cap • Depreciation • Goodwill
• Mental math • Growth rates • Present value • Slide reading • Break-even analysis • Market sizing math • ROI
• Know recent strategies • Know the industry
8
participate
think big picture be serious, have fun 9
What do cases really test?
C
Communication
L
Logic
A
Analytical
SS
Social Skills
IC
Integration & Creativity
Be answer first!
Answer First
C
Communication
L
Logic
A
Analytical
SS
Social Skills
IC
Integration & Creativity
Create an IMPACT
I
ndividual Contribution
M anage or Lead P
ersuasion
A
nalytics
C
hallenge or Failure
T
eam Interview Logic by David Ohrvall. Property of MBACASE. Do not copy or distribute.
12
Show breadth and depth
Breadth
Depth
C
Communication
L
Logic
A
Analytical
SS
Social Skills
IC
Integration & Creativity
NYC Chocolate Store Our client wants to open a chocolate store. Time
Financial Goals
Competitors
Product Quality
Distribution
Short Term
Break Even
Boutiques
Organic
Central
Mid Term
ROI
Gift Shops
Cocoa
Regional
Long Term
Profit Margin
Ice Cream
Consistency
Does our client have a deadline ?
What is our ROI goal?
Do you have data on competitors?
What are the product standards?
Will we make on site or distribute it?
14
Amazon Prime They need to ensure on-time delivery and profit. Orders
Pick & Pack
Loading
Delivery
Inventory
Standard
Layout
Prep
Routing
High Freq
Rush
Availability
Truck Timing
Outsourcing
Low Freq
Data
Load Time
Time Wasters
Where are there slowdowns?
What are the best in class metrics?
What impacts delivery efficiency?
Are the orders sorted properly?
How is our availability by product?
15
Build a data foundation
Comfort Scale Accuracy Estimating
C
Communication
L
Logic
A
Analytical
SS
Social Skills
IC
Integration & Creativity
Estimate first $# % Candidates must be able to manipulate simple numbers.
Towels Unlimited Inc. • Sales are $.5B. Profit margin is 30%. Profit may have fallen 30%.
Total Rev
Total Costs
Total Profit
$ Goals
$500M
$350M
$150M
Stop the Bleeding!
70%
30%
100%
When asked, they should be ready to go into detail.
$45M ~10% Rev
• simple equations • break even analysis • reading charts and data
17
How am I coming across?
Work toward, consistent “normal “ pre and post interview skills
C
Communication
L
Logic
A
Analytical
SS
Social Skills
IC
Integration & Creativity
Save your creativity, Be output focused Pull together facts and data quickly
Develop interesting and applicable solutions Creativity!
C
Communication
L
Logic
A
Analytical
SS
Social Skills
IC
Integration & Creativity
Let’s do a case!
Pre & Post Interview
C
Communication
Behavioral Questions
Market Sizing & Estimation
L
A
Logic
Analytical
Mini Business Case
SS
Social Skills
Full Business Case
IC
Integration & Creativity
You need to SPEAK Market Sizing/ Estimation Cases
Counting
Measuring
# of toothbrushes sold regularly How many square feet of windows are in Seattle
Usage
How fast do consumers go through a bottle of hair spray?
Comfort with ambiguity 21
SPEAK is a guide
S
tate your assumptions
P
ick your metrics
E
stimate quickly with round #s
A
ssess your approach and answer
K
eep exceptions and next steps in mind
22
How much shampoo do people use in a downtown hotel each day?
S
tate your assumptions We are counting hotel supplied shampoo only Downtown hotels have 20 floors Shampoo bottles from the hotel are 1 ounce 15 rooms per floor 75% average occupancy Customers open 1 bottle per day
23
P
ick your metrics and approach Ounces or units of product used Approach includes: Population – Don’t use this one every time Observation – Great for unfamiliar topics Time Distance Geography
24
E
stimate quickly and with round #s 20 floors x 15 rooms = 300 rooms 300 rooms x 75% occupancy = 225 225 x 1 oz bottles = 225 bottles per day
25
A
ssess your approach and answer 225 1 ounce bottles = 28, 8 oz bottles (visually makes sense) Very simple approach How else could you have approached it?
26
K
eep exceptions and next steps in mind 60% of people use hotel shampoo 225 x 60% = 135 bottles Some people take extra bottles from hotel Floor lay-out may vary Next steps: Look into wall mounted pumps (less waste) Consider 2 sizes of bottles
27
Partner Exercise & Break
Slides
Videos & Cases
Homework
Text “CTC1slides” to 33444
Most Common Business Cases
Strategy
Ops & Org
Merge, Acquire, JV
Growth Strategy New Product/ Bus New Market (Geo)
Maximize Profit Change Price
External Forces Competitor Attack
Market Shift
New Processes Restructure Team
Most cases follow a similar pattern 29
MBACASE Path Q u a li t a t iv e
I n t e g r a t i o n & Cr e a t i v i t y
Warm-up
Start
W a r m t h & Cli e n t Re a d y
So what?
Lo g ic & B r e a d t h D at a
End Q u a n t i t a t i v e
D e p t h & A n a ly t ic a l
Chart/ Table
Data Dump
Equations
Insight!
Estimate Solve for X 30
1. Qualitative and Quantitative Q u a li t a t iv e
1
2
I n t e g r a t i o n & Cr e a t i v i t y
3
Warm-up
Start
W a r m t h & Cli e n t Re a d y
So what?
Lo g ic & B r e a d t h
6 D at a
End D e p t h & A n a ly t ic s
Q u a n t i t a t i v e
1
4 Chart/ Table
5
Data Dump
Equations
Insight!
Estimate Solve for X
7
2. Warm-up
Pet Power Video Watch this video using the link that came in the e-mail with these slides.
2. Move Into the Case Q u a li t a t iv e
1
2
I n t e g r a t i o n & Cr e a t i v i t y
3
Warm-up
Start
W a r m t h & Cli e n t Re a d y
So what?
Lo g ic & B r e a d t h
6 D at a
End D e p t h & A n a ly t ic s
Q u a n t i t a t i v e
1
4 Chart/ Table
5
Data Dump
Equations
Insight!
Estimate Solve for X
7
2. Pet Power Prompt
Pet Power Video Watch this video using the link that came in the e-mail with these slides.
2. Pet Power Prompt with Data
Pet Power Video Watch this video using the link that came in the e-mail with these slides.
3. Recap: Situation, Complication, and My Task
Pet Power Video Watch this video using the link that came in the e-mail with these slides.
3. Clarify, Ask for a Minute, Plan
Pet Power Video Watch this video using the link that came in the e-mail with these slides.
3. Create Your Plan Q u a li t a t iv e
1
2
I n t e g r a t i o n & Cr e a t i v i t y
3
Warm-up
Start
W a r m t h & Cli e n t Re a d y
So what?
Lo g ic & B r e a d t h
6 D at a
End D e p t h & A n a ly t ic s
Q u a n t i t a t i v e
1
4 Chart/ Table
5
Data Dump
Equations
Insight!
Estimate Solve for X
7
How do I put together an on-point, case specific and flexible plan? Plan Facts
Data
? 39
What’s your objective with every case?
Maximize the Value of the Company
40
Develop a holistic way to think through problems Zone 5
S
P
E
C
I
A
L
T Zone 4
Zone 3
Finance
Organization Zone 2
Operations Zone 1
Strategy
R
Volume People Mix Price Systems Customer
C
Fixed Variable
.
CA$H Measure
D/E
Processes
41
Waterfall – each zone adds value
Zone 4 Zone 3
Zone 2
Zone 1
42
Strategy – increase, change, shrink
Zone 4 Zone 3
Zone 2
Zone 1
Strategy
43
Operations – revenue and cost
Zone 4 Zone 3
Zone 2
Operations Zone 1
Strategy
R
Volume Mix Price Customer
C
Fixed Variable
44
Organization – people, systems, processes and measurement
Zone 4 Zone 3
Organization Zone 2
Operations Zone 1
Strategy
R
Volume People Mix Price Systems Customer
C
Fixed Variable
.
Measure
Processes
45
Finance – cash, debt, equity
Zone 4 Zone 3
Finance
Organization Zone 2
Operations Zone 1
Strategy
R
Volume People Mix Price Systems Customer
C
Fixed Variable
.
CA$H Measure
D/E
Processes
46
External Forces
Zone 5
S
P
E
C
I
A
L
T
Suppliers
Technology
Public
Legal
Economy
Auditing
Competitors
Industry
47
Maximum Value Model (MVM™)
Zone 5
S
P
E
C
I
A
L
T Zone 4
Zone 3
Finance
Organization Zone 2
Operations Zone 1
Strategy
R
Volume People Mix Price Systems Customer
C
Fixed Variable
.
CA$H Measure
D/E
Processes
48
Use your plan to connect and explain Plan Facts
•
Data
• •
49
Use your plan to connect and explain Plan
P
Facts
R V TT Data
VC C FC 50
3. Present Your Plan
Pet Power Video Watch this video using the link that came in the e-mail with these slides.
3. What about your PLAN?
Pet Power Video Watch this video using the link that came in the e-mail with these slides.
3. What do you MEAN?
Pet Power Video Watch this video using the link that came in the e-mail with these slides.
3. What about your DATA?
Pet Power Video Watch this video using the link that came in the e-mail with these slides.
4. Dive Into Data Q u a li t a t iv e
1
2
I n t e g r a t i o n & Cr e a t i v i t y
3
Warm-up
Start
W a r m t h & Cli e n t Re a d y
So what?
Lo g ic & B r e a d t h
6 D at a
End D e p t h & A n a ly t ic s
Q u a n t i t a t i v e
1
4 Chart/ Table
5
Data Dump
Equations
Insight!
Estimate Solve for X
7
4. Talk Thru the Data (Handout A)
Pet Power Video Watch this video using the link that came in the e-mail with these slides.
5. Find Insights Q u a li t a t iv e
1
2
I n t e g r a t i o n & Cr e a t i v i t y
3
Warm-up
Start
W a r m t h & Cli e n t Re a d y
So what?
Lo g ic & B r e a d t h
6 D at a
End D e p t h & A n a ly t ic s
Q u a n t i t a t i v e
1
4 Chart/ Table
5
Data Dump
Equations
Insight!
Estimate Solve for X
7
5. Find insights (Handout C)
Pet Power Video Watch this video using the link that came in the e-mail with these slides.
5-6. Use Data
Pet Power Video Watch this video using the link that came in the e-mail with these slides.
7. Integrate and Wrap-up Q u a li t a t iv e
1
2
I n t e g r a t i o n & Cr e a t i v i t y
3
Warm-up
Start
W a r m t h & Cli e n t Re a d y
So what?
Lo g ic & B r e a d t h
6 D at a
End D e p t h & A n a ly t ic s
Q u a n t i t a t i v e
1
4 Chart/ Table
5
Data Dump
Equations
Insight!
Estimate Solve for X
7
7. Give a Recommendation
Pet Power Video Watch this video using the link that came in the e-mail with these slides.
Next Steps / Homework
1) Build my IMPACT stories 2) Buy a business magazine & practice BlockBreakAsk Twitter: davidohrvall 3) 15 market sizing cases, 2 ways 4) Build an integrated thinking model
5) Pet Power, 2 times 6) 10 profit trees – different industries 7) Global Nest, 2 times 8) 20 Case Starts – check out MBACASE.com videos 9) 20 cases with friends 10)10 cases with strangers
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