FACULTY OF BUSINESS AND ACCOUNTANCY UNIVERSITY OF MALAYA
MASTER OF BUSINESS ADMINISTRATION 2013/2014
CONTENTS Welcome Message from the Dean
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Message from the Director of UMGSB
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University of Malaya’s Vision, Mission and Core Values
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Faculty’s Vision, Mission and Objectives
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Academic Calendar 2013/2014
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Faculty of Business and Accountancy
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University of Malaya Graduate School of Business (UMGSB)
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Our Management Team The Management Team Liaison Persons
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Academic Members and Their Research Interests
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Visiting Professors and Lecturers
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Master of Business Administration Introduction Program Goals Programme Structure Core Courses Elective Courses Research Project Publishing of a journal article as an option for research project report Academic Performance Requirements Graduation Requirements Conferment of Degree with Distinction Evaluation Format Grading System International Student Exchange Programme Core Courses Elective Courses
22 22 23 23 24 26 26 27 27 28 28 28 29 30 36
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WELCOME MESSAGE FROM THE DEAN It is my great honour and pleasure to welcome all new students to the Faculty of Business and Accountancy (FBA) and thanks for making FBA your choice for further post graduate studies. Congratulations on your success in securing a place our programmes. You are among the privileged few to be accepted to study in one of the most prestigious and competitive business schools in the region. Our mission is to provide quality education and training to ensure our students are equipped with appropriate skills, aptitudes and characteristics that will prepare them to be successful professionals in the future and assume leading roles in the government, business and community. Here at FBA, we emphasise on excellent teaching, innovative research and quality publication as well as industry collaboration. We are ranked amongst the top business schools in Asia and proud to be in the leading position in Malaysia. In fact, we are the only public business school in Malaysia to receive an international accreditation from The Association of MBAs (AMBA), UK and last year we received another 5 years reaccreditation from AMBA. We are also awarded 4 PALMES or ‘Top Business School’ by EDUNIVERSAL ranking of the World Business Schools in recognition of our strong international influence. We are building on these hallmarks of excellence by working towards accreditation from the Association to Advance Collegiate Schools of Business (AACSB) and aiming to become among the leading business schools in the world. We are confident that you would benefit from our global setting as our class is made up of students from various profiles, professional backgrounds and nationalities. This diverse environment will certainly enhance exchange of ideas and expose you to an array of perspectives. I invite you to look through this handbook and learn how you can get the most of your education in FBA. The handbook provides information on programme structure, study plan, synopsis of various courses that are offered, academic standards and various facilities that are available in the Faculty. We have also included the names and academic background of all our academic staff. I wish you the greatest success in your studies and I hope your time in the Faculty is challenging and gratifying.
ASSOC. PROF. DR. CHE RUHANA ISA Dean
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WELCOME TO UNIVERSITY OF MALAYA GRADUATE SCHOOL OF BUSINESS (UMGSB) Our Master of Business Administration (MBA) programme is designed to meet the changing business environment and the competitive job market. There are 8 areas of concentration in with more than 40 courses to choose from. In order to suit your personal requirements, the programme is designed with flexibility so that you can graduate within a minimum duration of 3 semesters (1 ½ years) or a maximum period of 8 semesters (4 years). At UMGSB, we promote diversity with a wide range of courses offered. You will experience various teaching methods and have the opportunities to participate in many student activities. You will also meet fellow colleagues from all over the world with different working backgrounds and cultures. We inculcate the spirit of working in teams among our students and prepare them to be effective leaders by embodying the schools’ values and vision to excel in the ever changing business environment. As you embark on your journey in our MBA programme, we hope you will take this opportunity to become actively involved in all UMGSB’s academic and co-curricular activities. It is our hope that you will have a highly rewarding and memorable experience within the UMGSB community. I wish you all the best for this new, exciting and challenging journey.
ASSOC. PROF DR. ZAKIAH SALEH Director of UMGSB / Deputy Dean (Higher Degree)
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UNIVERSITY OF MALAYA’S VISION, MISSION AND CORE VALUES
V
O
To be an internationally renowned institution of higher learning in research, innovation, publication and teaching.
MI SION To advance knowledge and learning through quality research and education for the nation and for humanity.
COR V
U S
Integrity Respect Academic Freedom Open-mindedness Accountability Professionalism Meritocracy Teamwork Creativity Social Responsibility
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THE FACULTY MISSION We aspire to be the leader and preferred institution in business and accounting education by: • •
Providing graduates with quality education and global perspective that meet the evolving needs of various stakeholders Contributing to the advancement of knowledge in the area of business and accounting through quality research and publication.
Interpretation of Mission •
Quality education: We emphasize on intake of quality students based on merit at both undergraduate and postgraduate levels. The programmes are continuously reviewed to ensure relevance to the industry. We provide excellent facilities and supporting services to the students.
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Global perspective: Our curriculum equips students with business and accounting knowledge relevant to global practices. The school continuously enhances its international linkages in research, learning and scholarship.
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Stakeholders: Our programmes are responsive to the needs of industry, government and society at large.
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Advancement of knowledge through quality research and publication: Our staff contribute to the dissemination of knowledge through academic and professional publications, teaching and presentations as well as consultations.
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ACADEMIC CALENDAR 2013/2014
Orientation Week Lectures Mid Semester I Break Lectures Revision Semester I Examination Semester I Break
SEMESTER I 1 Week 8 Weeks * 1 Week @# 5 Weeks 1 Week + 3 Weeks ^ 4 Weeks 24 Weeks
02.09. 2013 – 08. 09. 2013 09. 09. 2013 – 01. 11. 2013 02. 11. 2013 – 10. 11. 2013 11. 11. 2013 – 20. 12. 2013 21. 12. 2013 – 29. 01. 2014 30. 01. 2014 – 19. 01. 2014 20. 01. 2014 – 16. 02. 2014
Lectures Mid Semester II Break Lectures Revision Semester I Examination
SEMESTER II 7 Weeks 1 Week 7 Weeks 1 Week 3 Weeks 19 Weeks
17. 02. 2014 – 06. 04. 2014 07. 04. 2014 – 13. 04. 2014 14. 04. 2014 – 01. 06. 2014 02. 06. 2014 – 08. 06. 2014 09. 06. 2014 – 27. 06. 2014
END OF ACADEMIC YEAR (LEAVE / SPECIAL SEMESTER) 7 Weeks 28. 06. 2014 – 31. 08. 2014 or Lectures & Examination 8 Weeks 30. 06. 2014 –22. 08. 2014 Semester Break
* @ # + ^ ©
Hari Raya Aidiladha (15th October 2013) Deepavali (2nd November 2013) Maal Hijrah (5th November 2013) Christmas day (25th December 2013) New Year (1st January 2014) Chinese New Year (31st January 2014)
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INTRODUCTION TO THE FACULTY OF BUSINESS AND ACCOUNTANCY Business education in the University of Malaya dates back to 1966 when the Faculty of Economics and Administration first offered business and accounting courses. In line with the increasing demand for accounting and business programmes, the Faculty of Business and Accountancy (FBA) was subsequently established on the 1st of February 1997 to focus on developing these programmes. FBA strives to meet the challenges of preparing students to play a vital role in industry and nation building. FBA seeks to remain at the forefront of business and accounting education and continues to enjoy the reputation as an excellent knowledge-based institution. FBA is headed by a Dean and assisted by three Deputy Deans and five Heads of Department. The five departments are the Department of Business Policy and Strategy, Department of Finance and Banking, Department of Accounting, Department of Marketing and Department of Operations and Management Information Systems. Currently, FBA offers five successful programmes. The three programmes offered at the postgraduate level are Master of Business Administration (MBA), Master of Management (MM) and Doctor of Philosophy (PhD), while the two undergraduate programmes are Bachelor of Business Administration (BBA) and Bachelor of Accounting (BAcc). As part of our effort to strengthen our programmes, FBA has collaborations with various business communities and government agencies. In addition, there are several Faculty members who are affiliated to professional bodies such as the Malaysian Institute of Accountants (MIA), Malaysian Institute of Certified Public Accountants (MICPA), Association of Chartered Certified Accountants (ACCA), Malaysian Institute of Chartered Secretaries and Administrators (MAICSA) and Chartered Financial Analyst (CFA) as well as advisors to several financial institutions such as the Bank Muamalat, Public Islamic Bank and AIA Public Takaful.
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INTRODUCTION TO UNIVERSITY OF MALAYA GRADUATE SCHOOL OF BUSINESS (UMGSB) UMGSB is located within the University’s City Campus in the heart of Kuala Lumpur. Accessibility is easy via major roads leading to the campus with convenient public transportation. The campus provides an environment conducive to learning that is surrounded by greenery and modern architecture. Lectures are conducted in seminar rooms equipped with Internet connection, computer and audio visual display with state of the art technology. Students are provided with discussion and study rooms. Major facilities available for learning and recreation include the City Campus Library, free Wi-Fi, computer laboratory, recreation room, prayer room for Muslims and a food court. The UM Graduate School of Business (UMGSB) offers invaluable experiences through its rigorous, extensive and innovative programme that meets an individual’s personal and professional goals. Our MBA programme has been awarded accreditation from the Association of MBAs (AMBA). We are also passionate about the contribution of our faculty members and postgraduate students to our business community and society. FACTS •
The UM MBA is fully accredited by AMBA, the Association of MBAs. This accreditation represents the highest standard of achievement in postgraduate business education in terms of curriculum, teaching, research and facilities. The accreditation gives UM MBA international credibility and status.
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UM MBA is a member of AACSB International—The Association to Advance Collegiate Schools of Business is a global, nonprofit membership organization of educational institutions, businesses, and other entities devoted to the advancement of management education. Established in 1916, AACSB International provides its members with a variety of products and services to assist them with the continuous improvement of their business programs and schools.
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University of Malaya is the ONLY local university in Malaysia to receive a 4 PALMES award by EDUNIVERSAL, which is recognised as Top Business School
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We are an international faculty with academics trained from top universities across the world
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We have among the highest composition of international students in the country such as from Germany, Denmark, Sweden, United States of America, Iraq, Iran, Palestine, Yemen, Saudi Arabia, Jordan, Turkey, Libya, South Africa, Korea, China, India, Pakistan, Bangladesh, Indonesia, Thailand, Myanmar and Vietnam
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With myriad courses to choose from 8 concentrations with more than 40 courses, the programme provides students the flexibility to specialise in their chosen area
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Our programme sources industrial experts to share experience and knowledge with our graduates
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Students can learn from our diverse group of Visiting Academics from all regions of the world
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Lectures and seminars incorporate interactive and innovative multiple teaching and learning strategies
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THE MANAGEMENT TEAM DEAN
Assoc. Prof Dr Che Ruhana Isa DEPUTY DEANS
Assoc. Prof. Dr. Zakiah Saleh Postgraduate
Dr. Sharan Kaur Garib Singh Research
Assoc. Prof. Dr. Ruzita Jusoh Undergraduate
HEAD OF DEPARTMENT
Prof. Dr. Mohd Nazari Ismail Business Policy & Strategy
Prof. Dr. Md. Nor Othman Marketing
Assoc. Prof. Dr. Rubi Ahmad Finance & Banking
Dr. Shamshul Dr. Mohd Zulkhairi Bahri Zakaria Mustapha Operations & Accounting Management Information Systems
ADMINISTRATIVE OFFICERS
Khairul Nizam Roslan Assistant Registrar
Lily Ong Principle Assistant Registrar
Nurhazwani Abdul Rahman Assistant Bursar
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LIAISON PERSONS
Prof. Dr. Ainin Sulaiman Head of Accreditation
Prof. Dr. Suhaiza Hanim Dato’ Mohamad Zailani Head of Centre For Management Enhancement
Prof. Dr. Ghazali Musa Head of SERVRI
PROGRAMME COORDINATORS
Prof. Dr. S. Susela Devi PHD
Dr. Kanagi Kanapathy MBA
Cyril H Ponnu MM
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ACADEMIC MEMBERS AND THEIR RESEARCH INTERESTS Operations and Management Information Systems Shamshul Bahri Zakaria, PhD (Brunel), MBA (Malaya), BBA (UKM) Head of Department Lecturer Health Information Systems, Management Information Systems Ainin Sulaiman, PhD (Birmingham), MBA (Stirling), BPA (UUM) Professor Social Network, Green IT, Adoption and Diffusion of Technology, Organizational Performance Suhaiza Hanim Dato Mohamad Zailani, PhD (Lancaster), MBA (Lancaster), BSc (UPM) Professor Operations Management, Supply Chain and Logistic Sh. Latifah Syed A. Kadir, PhD (UKM), MSc (Cardiff), BSc (Malaya) Associate Professor Applied Statistics, Customer and Employee Satisfaction, Total Quality Management Lee Sai Leong, PhD (Malaya), MBA (Malaya), BSc (Malaya), Dip (Malaya) Lecturer Accounting Information Systems, Technology Management Noor Akma Mohd Salleh, PhD (Queensland), MSc (East Anglia), BAcc (UUM) Senior Lecturer Accounting Information Systems, Information System Adoption Noor Ismawati Jaafar, DBA (Macquarie), MBA (Malaya), BAcc (Malaya), CFiA Senior Lecturer Management Information Systems, IT Governance, Accounting Information Systems Tengku Mohd Faziharudean Tengku Feissal, PhD (Waseda), MBA (New Haven),BSc (Marquette) Senior Lecturer Information Technology, Digital Divide Kanagi Kanapathy, DBA (UniSA), MBA (IIUM), BSc (USM) Senior Lecturer Quality Management, Supply Chain Management, Managing Change Suhana Mohezar Ali, PhD (Unisa), MBA (Malaya), BSc (Malaya) Lecturer Supply Chain Management, Operations Management, Technology Management Azmin Azliza Aziz, PhD (Warwick), MSc (Macquarie), BSc (UTM) Lecturer Operational Research, Applied Statistics, Industrial Mathematics Sedigheh Moghavvemi, PhD (Malaya), MSc (Azad Islamic University of Tehran, Iran), BSc (University of Allameh Tehran, Iran) Lecturer Management Information System
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Department of Accounting Mohd Zulkhairi Mustapha,PhD(Cardiff),MBA (Acc)(Malaya),BSc(Acc)(Cardiff),PgDip(Cardiff),CFiA(M) Head of Department Lecturer Corporate Governance, Financial Reporting and Disclosures, Tax Audit and Compliance, Accounting Education S. Susela Devi, PhD (Waikato), BAcc (Malaya), CA (M), CPA (M) Professor International Financial Reporting Standards, Corporate Governance and Earnings Management, Corporate Social Responsibility Che Ruhana Isa, PhD(UPM),MSc(LSE),BBA(Acc)(Oklahoma State), Associate Member MIA,CFiA(M) Associate Professor Management Accounting and Control Systems, Strategic Management Accounting, Accounting for SMEs Ruzita Jusoh, PhD (USM), MSc (Missouri), BSc (Alabama), CFiA (M) Associate Professor Management Accounting and Control Systems, Performance Measurement and Management Zakiah Saleh, PhD (Cardiff), MAcc (Glasgow), BSBA (Minnesota), Associate Member MIA, CFiA (M) Associate Professor Public Sector Accounting, Financial Accounting and reporting, Accountability and Governance Choong Kwai Fatt, PhD (UIA), MCL (UIA), BAcc (Malaya), LLB (London), CLP (Malaya), CA (M), CPA (M), ACCA (UK), CPA (Australia), FTII (M), CFP (M), MCCS Associate Professor Tax Planning and Restructuring, Tax Audit and Investigation, Islamic Taxation Edward Wong Sek Khin, PhD (Edith Cowan), MSc (Western Australia), BBA (Edith Cowan), CFiA (M) BBA (Edith Cowan) Associate Professor SME Management, Research Philosophy, Accounting ICT Rusnah Muhamad, PhD (Malaya), MSc (Stirling), BAcc (Malaya), FCPA (Australia) Associate Professor Financial Accounting and Auditing, Islamic Banking, Religiosity and Ethics Norhayah Zulkifli, PhD (Glamorgan), MBA (Indiana State), BSc (Indiana State) Senior Lecturer Social and Environmental Accounting, Corporate Social Responsibility and Reporting, Accounting Education Nurmazilah Dato’ Mahzan, PhD (Birmingham), CPA (M), CIA (USA), CRMA (USA) Senior Lecturer Financial Accounting and Reporting, Auditing (External, Internal, Shariah, IT), Corporate Governance
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Ahmad Zahiruddin Yahya, PhD (UPSI), MAcc (Dundee), BAcc (De Montfort), CFiA (M), MMIM Senior Lecturer Management Accounting, Accounting Education, Strategic Management Accounting Anna Azriati Che Azmi, PhD (Reading), MSc (Reading), BAcc (UUM), CFiA (M) Senior Lecturer International Accounting, Taxation, Tax education Zarina Zakaria, PhD (Nottingham), MBA (Acc) (Malaya), BSc (Cardiff), CFiA (M), ACCA Senior Lecturer Stakeholder Engagement Practices, Social Responsibility Reporting and Practice, Auditing Haslida Abu Hasan, PhD (Sheffield), MCommerce (Macquarie), BAcc (UUM), CFiA (M) Senior Lecturer Public Sector Accounting, Auditing, Performance Measurement, Corporate Social Responsibility Ho Sow Kin, MA (Lancaster), BA (Portsmouth), ACTIM Senior Lecturer Financial Accounting, Financial Reporting, Accounting Education Ervina Alfan, PhD (Manchester), MBA (Acc) (Malaya), BAcc (Staffordshire), CFiA (M) Lecturer Financial Reporting, Public-Private Partnerships Mazni Abdullah, PhD (Stirling), MBA (Acc) (Malaya), BAcc (Malaya), CA (M), CFiA (M) Lecturer International Financial Reporting Standards, Financial Reporting, Accounting Education,Taxation, Corporate Governance Noor Sharoja Sapiei,PhD(Monash),MBA(Acc)(Malaya),BEc(Acc and Finance)(Aberystwyth),ACCA(UK) Lecturer Tax Compliance & Administration, Islamic Taxation, Accounting and Tax Education Noor Adwa Sulaiman, PhD (Manchester), MSc (Acc) (UPM), BAcc (UiTM) Lecturer Auditing Kamisah Ismail, PhD (Malaya), MAcc (UiTM), BAcc (Malaya) Lecturer Management Accounting and Control Systems Suria Zainuddin, PhD (Malaya), MAcc (UiTM), BAcc (Malaya) Lecturer Management Accounting and Control Systems Dalilawati Zainal, PhD (Malaya), MAcc (UiTM), BAcc (UIA) Lecturer Corporate Social Reporting, Corporate Governance, Financial Reporting & Accounting Oon Yen Nee Elaine, M Phil (Cambridge), BCom (La Trobe), CA (M), CPA (Australia),CFP (M), Lecturer Financial Planning, Integration of Finance & Marketing
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Normawati Non, PhD (Malaya), MBA (UPM), BA (Hons) Acc & Finance (De Montfort) SLAI Fellow Financial Accounting Azlina Abdul Jalil, MAcc (UiTM), BSc(Acc) (LSEcon, UK) SLAI Fellow Financial Accounting, Economics and Political Science Nurliana Md Rahin, MBA (Malaya), BAcc (UIAM) SLAB Fellow Corporate Social Reporting, Financial Accounting and Reporting Suhaily Shahimi, MAcc (UiTM), BAcc (UUM) SLAI Fellow Internal Auditing, Corporate Governance, Forensic Accounting and Fraud Investigation Yazkhiruni Yahya, MSc(Acc) (UIAM), BAcc (UIAM) SLAI Fellow Islamic Accounting, Shariah Auditing, Corporate Governance Lim Ying Zhee, MAcc (Malaya), BAcc (Malaya) SLAI/BSP Fellow Accounting Phang Soon Yeow, MBA (Malaya), BAcc (Malaya) SLAI Fellow Accounting
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Department of Finance and Banking Rubi Ahmad, PhD (Monash), MBA (Memphis), BBA (Memphis) Head of Department Associate Professor Bank Performance & Regulations, Corporate Finance Aidil Rizal Shahrin, MEc (UM), BBA (UTM) Lecturer Microeconomics, Econometrics, Macroeconomics Fauzi Zainir, MBA (Miami), MSc (Miami), BSc (Nebraska) Lecturer Banking, Finance Izlin Ismail, PHD (Nottingham), MSc (City), BSc (LSE) Lecturer Capital Markets, Debt Financing, Financial History Jacinta Chan Phooi M’ng, PhD (Malaya), MSc (Unitar), BCom (UNSW) Lecturer Quantitative in Finance, Time Series Mohamed Shikh Abubaker Albaity, PhD Islamic Finance (IIUM), Mapplied Ec (IIUM), BEc (IIUM) Lecturer Capital Market, Macroeconomics, Islamic Finance Mohd Edil Abd. Sukor, MBA (IIUM), BShariah (Malaya) Lecturer Financial Management, Islamic Finance, Islamic Banking Nurul Shahnaz Ahmad Mahdzan, PhD (Nott.), MBA (Malaya), BBA (Ohio) Senior Lecturer Finance, Economics, Risk Management & Insurance Rozaimah Zainudin, PhD (Malaya), BBA (UiTM), MBA (UiTM) Lecturer Derivatives, Risk Management Shahrin Saaid Shaharuddin, MBus (Monash), PG Dip (Monash), BComm (Murdoch) Lecturer Corporate Finance, Money and Banking Wan Marhaini Wan Ahmad, PhD (Edinburgh), MEc (IIUM), BShariah (Malaya) Lecturer Islamic Finance, Islamic Banking, Islamic Economics, Fiqh al-Muamalat Koh Hsieng Yang Eric, PHD (Nottingham), MBA (SCU), BComm (Melbourne), CFA, CPA Tutor/Fellow Bank Management, Risk Management 16
Department of Marketing Md. Nor Othman, PhD (Oklahoma State), MBA (Leuven), BEc (University of Malaya) Head of Department Professor Marketing, Consumer Behaviour, Entrepreneurship Ezlika Mohd Ghazali, PhD (Warwick), MBA (Malaya), BBA (De Montfort) Senior Lecturer Consumer Behaviour, Marketing, International Marketing Norbani Che Ha, PhD (Monash, Australia), MBA (Denver), BSBA (Denver) Senior Lecturer Marketing, Marketing Capabilities, Small & Medium Enterprises Sharifah Faridah Syed Alwi, PhD (Manchester), MSc (Salford), BSc (Salford) Senior Lecturer Corporate Branding/Branding, Corporate/Company Reputation, Internet Branding Yusniza Kamarulzaman, PhD (Cardiff), PgDip (Cardiff), PgDip (Cambridge), MBA (UKM), BBA (UiTM), Dip (UiTM) Senior Lecturer Internet Marketing/E-Marketing, Services & Tourism Marketing, Consumer Behaviour Amrul Asraf Mohd Any, PhD (Nottingham), MSc (Strathclyde), BSc (UiTM), Dip (UiTM), MAM (UK) Lecturer E-Marketing, Service and Hospitality Marketing, Customer Participation/Consumer Engagement Behaviour, Customer Value Gita Gayatri, PhD (ANU, Australia), MM (UI, Indonesia), BEc (Hons) (UI, Indonesia) Lecturer Marketing, Services Marketing, Tourism Marketing, Branding, Consumer Behaviour Shamsul Izwan Saharani, MBA (North London), BA (Arcadia) Lecturer Hotel and Tourism Marketing, Management Azura Hanim Hashim, MBA (UPM), BBA (UiTM) Dip (UiTM) SLAB Marketing Mozard Mohtar,MBA (UM),Bachelor of Journalism (MIZZOU),SLAB/SLAI PhD, Aston University,UK SLAI Branding, Marketing, Advertising
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Department of Business Policy and Strategy Mohd Nazari Ismail, PhD (Manchester), MBA (SUNY Buffalo), BSc (Wales) Professor Head of Department International Business, Strategic Management, Management Islamic Perspectives in Business & Management Ghazali Musa, PhD (Otago), MBBS (Malaya), Dip (Otago) Professor Scuba Diving Tourism, Health Tourism, Backpacker Tourism Sharan Kaur, PhD (UPM), MBA (UPM), BSc (UPM) Senior Lecturer Strategic Management, Innovation Aida Idris, PhD (Malaya), MBA (Ohio), BSc Eng (Aberdeen) Associate Prof Entrepreneurship, Strategic Management Chan Wai Meng, PhD (Malaya), LLM (Malaya), LLB (Malaya) Senior Lecturer Commercial Law, Company Law Cyril Hilaris Ponnu, MSc (Southampton), LLB (Wolverhampton), BEc (Malaya) Senior Lecturer Business Law, Business Ethics, Corporate Governance Mohd Said Othman, MBA (Aoyama Gakuin), BEc (Malaya) Senior Lecturer International Business, Entrepreneurship Raida Abu Bakar, PhD (RMIT), MBA (Malaya), BSc (Purdue) Senior Lecturer Employee Motivation, Human Resource , Management, Organisational Behavior Rosmawani Che Hashim, PhD (IIUM), LLM (Nottingham), LLB (Shariah) (IIUM), LLB (IIUM) Senior Lecturer International Trade Law, Commercial Law, Islamic Banking and Finance Law Sharmila Jayasingam, PhD (USM), MBA (USM), BTech. Mgmt (UTM) Senior Lecturer Leadership, Knowledge Management, Organisational Behaviour
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Quah Chee Heong, PhD (Malaya), MBA (Malaya), BBA (Malaya) Senior Lecturer International Business, International Monetary System Tey Lian Seng, PhD (UM), MBA (MMU), BEc (JNU) Senior Lecturer Strategic Management, Innovation
Azhanni Muhammad, MSc (UPM), BEd (TESL) (UPM) Fellow SLAI Corporate Communication, Human Communication, Business Communication Mohammad Nazri Mohd Nor, PhD (UiTM), MBA (UKM), BBA (UKM), DBS (UiTM) Lecturer Knowledge Management, Organizational Behavior Norizah Mohd Mustamil, DBA (Curtin), MBA (Malaya), BBA (Malaya) Lecturer Business Ethics, Human Resource Management, Mixed Methods Ong Lin Dar, PhD (Malaya), MBA (UUM), BBA (Malaya) Lecturer Human Resource Management, Organisational Behaviour Ismawati Ismail, MBA (UM), Bacc (Portsmouth) Tutor/Fellow Knowledge Management, Human Resource Management
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VISITING PROFESSORS AND LECTURERS Visiting Academics, Research Fellows/Associates and Adjunct Professor Name Professor James YL Thong Academic Icon Dr. Darshana Sedera Visiting Lecturer Professor Dr. Kwok Kee Wei Visiting Professor
Institution Hong Kong University of Science and Technology (HKUST) Queensland University of Technology (QUT) City University of Hong Kong
Prof. Dr. Tengku Chik Melewar Brunel University bin Tengku Nasir Professor Dr. Jane Elisabeth Universita Bocconi, Italy Klobas Academic Icon Professor Dr. Mahfooz Ansari University of Lethbridge Visiting Professor Professor Dr. Mark Harcourt Visiting Professor Professor Tan Hun Tong Mr Nik Mohd Hasyudeen Yusoff Executive Chairman
Waikato University Nanyang Technological University, Singapore Audit Oversight Board
Department Attached Department Operations & Management Information Systems Department Operations & Management Information Systems Department Operations & Management Information Systems Marketing Department of Business Policy & Strategy Department of Business Policy & Strategy Department of Business Policy & Strategy Department of Accounting Department of Accounting
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MASTER OF BUSINESS ADMINISTRATION
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INTRODUCTION The University of Malaya MBA programme is a rigorous programme that seeks to expose students to theoretical concepts and analytical tools that will prepare them for the challenges in the increasingly dynamic business environment. Courses are structured to provide a broad understanding of theories with real world issues beyond the boundaries of textbooks. Through a combination of lectures, case studies, written assignments, group projects, presentations and class discussions, each student is equipped with the necessary knowledge and experience to analyse and evaluate issues for better solutions. The pedagogies are to optimise the efficiency of the learning process. Each student is required to complete a minimum of 51 credit hours of learning and research activities that cover various business concentrations. PROGRAM GOALS The MBA programme will develop graduates with:
The MBA graduates are able to:
1. Interdisciplinary and specialized knowledge in 1.1: Apply the essential elements of core business areas. business principles to solve challenges in the business environment 2. Critical thinking skills that allows them to manage 2.1: Use analytical tools to analyze complex and critically analyze information and suggest business problems and recommend solutions to business problems. feasible solutions. 2.2: Analyze data that addresses a business problem. 3.Effective and persuasive written and oral 3.1: Make oral presentations effectively in a communications skills in an organizational professional business context. context. 3.2: Write effectively in a professional business context. 4. Awareness and adoption of ethical practices and 4.1: Respond appropriately to regulatory, social responsibility in any business ethical and social responsibility issues environment. in business. 5. Strategic and leadership capabilities in an 5.1: Formulate strategies that are feasible, organizational context. understandable, and sustainable with an aim to achieve organizational goals. 5.2: Display effective and responsible leadership to foster team effectiveness for making decisions. 6. Knowledge of international and cross-cultural 6.1: Discuss issues affecting global business issues in a global business environment. environment including cross-cultural and strategic issues.
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PROGRAMME STRUCTURE The programme offers day and evening classes with the emphasis on quality teaching and student participation. The minimum and maximum periods of candidature are 3 and 8 semesters, respectively. Courses are divided into two categories: core and elective courses. In addition, students are required to undertake a research project in an area of their interest. The design of the courses and components allows students to maximise their learning and develop the skills that are essential for their career development. Students are required to take a total of 51 credits as follows: Courses Core Courses Elective Courses Research Project Total
Credit 30 15 6 51
The programme allows students the flexibility to choose a general MBA degree or a MBA degree with concentration. In order to qualify for an area of concentration, students must fulfil the requirements of core for concentration and elective courses under each concentration. This requirement does not apply in the case of a general MBA degree. The programme offers concentration in the following areas: Business Information System Finance Islamic Finance General Management Human Resource Management Internal Auditing International Business Marketing CORE COURSES (30 CREDIT) Core courses are designed to expose students to the fundamentals of the management of business organizations. These core courses represent the major discipline in Accounting, Business Policy and Strategy, Finance, Information Systems, Management, and Marketing. The courses are as follows: CSGB6101 Human Capital Management CAGB6101 Accounting for Business Decision Making* CMGB6101 Marketing Management CMGB6103 Research Methods in Business CMGB6104 Operations Management CFGB6101 Economics for Managers CFGB6102 Corporate Finance CMGB6102 Management Information Systems CSGB6102 Business Ethics and Corporate Governance CSGB6201 Strategic Management * Students with a Bachelor of Accounting or a professional accounting qualification may apply for exemption.
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It is recommended that students complete the core courses before embarking on electives. However, it is advisable for students to take Human Capital Management, Accounting for Business Decision Making and Marketing Management at the early stage of their candidature before attempting other core courses. It is also advisable for students to take Strategic Management at the end of their candidature. ELECTIVE COURSES Students are required to take FIVE elective courses, which make up 15 credits. Students who choose a general MBA can select elective courses from any discipline to fulfil the 15 credits requirement. For an area of concentration, students must fulfil the requirements of two core for concentration (6 credits) and two electives (6 credits) under the selected area. Students can choose an elective from any discipline for the remaining 3 credits. Students are allowed up to a maximum of TWO areas of concentration. The following is the list of courses under each area of concentration. Business Information Systems Core for Concentration CMGB 6322: Strategic Information Systems CMGB 6321: E-Commerce
Electives CMGB 6323 : Current Issues in Information Systems CMGB 6324 : Decision Support Systems CMGB 6325 : Database Management Systems CMGB 6326 : Supply Chain Management CMGB6335 : Seminar in Information Systems Research
Finance Core for Concentration CFGB 6308: Capital Market & Investment CFGB 6307: Advanced Corporate Finance
Electives CFGB 6302 : Money and Banking CFGB 6304: Derivatives Markets CFGB 6305: International Finance CFGB 6306: : Mergers and Acquisition and Corporate Restructuring CFGB 6309 : Econometrics for Managers CFGB 6310: Bank Management
Islamic Finance Core for Concentration CFGB 6311: Principles of Islamic Economics & Finance CFGB6317 : Applied Shari’ah in Islamic Banking and Takaful Transactions CFGB6318: Applied Shari’ah in Islamic Capital Market Transactions CFGB6319 : Islamic Financial Institutions, Regulation and Governance General Management Core for Concentration CSGB 6311: Total Quality Management CMGB 6308: Services Management
Electives CSGB 6302 : Legal Environment of Business CSGB 6305 : Entrepreneurship CSGB 6308 : Organizational Behaviour
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Human Resource Management Core for Concentration CSGB 6308: Organizational Behaviour CSGB 6307: Leadership
Electives CSGB 6303 : Industrial Relations CSGB 6310 : Performance Management and Rewards Systems CSGB 6313 : Training Management
Internal Auditing* Core for Concentration Electives CAGB 6310: Internal Auditing CSGB 6302: Legal Environment of Business CAGB 6311: Internal Auditing Engagement CAGB 6312: Business Analysis and IT for Internal Auditors CAGB 6313: Business Management Skills for Internal Auditors *These courses prepare students for the Certified Internal Auditor (CIA) professional examination. International Business Core for Concentration CSGB 6314: International Business Management CMGB 6303: Global Marketing
Electives CFGB 6304 : International Finance CSGB 6301 : Islamic Perspective in Business
Marketing Core for Concentration CMGB 6301: Consumer Behaviour CMGB 6302: Services Marketing
CMGB 6303 : CMGB 6304 : CMGB 6305 : CMGB 6307 :
Electives Global Marketing Brand Management Retailing Promotions Management
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RESEARCH PROJECT (6 CREDITS) The Research Project for MBA programmes introduces students to research, thereby providing an opportunity to conduct in depth research in their area of concentration. The research report should demonstrate that the student has the ability to carry out research and the ability to carry out constructive criticism, as well as to report their findings accurately and coherently. This research component is in partial fulfilment of the requirements for the degree at UMGSB. MBA students are required to register, complete and obtain a pass in the Research Project before the degree can be awarded. Students may choose to carry out an academic or a consultancy type of research. An academic research is an independent research effort by an individual student under the supervision of an assigned supervisor. For the consultancy type of research, a group of two or three students (but not more than three) are allowed to carry out the research under the supervision of a supervisor. Students are required to obtain a Pass in CMGB6103 Research Methods in Business before registering for the Research Project. Students shall not plagiarise any idea, writing, data or invention belonging to another person (Akta Universiti & Kolej Universiti 1971 – Kaedah-Kaedah). The time frame for students to complete the Research Project is at least one semester (excluding Special Semester) and maximum two (2) semesters. •
If candidates wish to extend more than this period, students will be given the status FAILED ( F ): and
•
Students are charged a fee as follows: 100% charges (6 credit + recurring fees) to students who register for the first time (CBGB6281). No registration charge for the second time (Recurring fees still has to be paid).
•
Students who fail in research project will be charged a fee to re-register again: 50% charges to students who fail the research project and re-register (3 credit + recurring fees
The evaluation of the Research Project report consists of a written report and an oral presentation. The denomination of grades is as follows: Supervisor (60%) Internal Assessor (40%) Grading of the Research Project report is subjected to the same Grading System adopted by UMGSB, Faculty of Business & Accountancy, University of Malaya. Upon submission and examination, students who fail to obtain a “Pass” will have to make corrections to the report based on the comments of the supervisor(s) and assessor. The report will then have to be resubmitted for examination.
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PUBLISHING OF A JOURNAL ARTICLE AS OPTION FOR RESEARCH PROJECT REPORT Senate’s meeting on 25th July 2013 has agreed for candidate to publish an article in Journal of the Department / Faculty as OPTION for Research Project report subject to the following conditions: The article is evaluated by two (2) Evaluators of the Faculty or Department The journal in which the article is published must be approved by the Faculty ACADEMIC PERFORMANCE REQUIREMENTS Students are REQUIRED to obtain a Grade Point Average (GPA) and a Cumulative Grade Point Average (CGPA) of at least 3.0 for every semester. In order to graduate, students must obtain a minimum CGPA of 3.0. Students with a GPA of less than 3.00 in a normal semester will be placed on an Academic Probationary Period in the following normal semester. The candidature of any student who is placed on an Academic Probationary Period for TWO consecutive normal semesters will be terminated. The probation period shall end when the student has successfully attained a GPA of 3.00 and above. Students who obtain a GPA or CGPA of less than 2.00 in two consecutive normal semesters shall be terminated from the Master’s degree programme. Students must obtain a minimum grade B for all core courses, failing which students must repeat the course, subject to a maximum of three attempts. After the third attempt, if the student fails to redeem with a minimum grade B their candidature will be TERMINATED. For elective courses, students who obtain grade B-, C or C+ can be given a conditional pass if their CGPA is above 3.0. Students with a CGPA of less than 3.0 have an option to either repeat the same course to improve the grade or to take another elective course, which has to be done during the period of candidature. GRADUATION REQUIREMENTS (1) Students must fulfil the following requirements for graduation: (a) Achieve a final minimum CGPA of 3.00 and above; (b) Complete 51 credit hours including core, elective courses and research project requirements as prescribed for the Master’s degree programme; (c) Fulfil Faculty requirements if any, for courses that must be passed with at least grade B; and (d) Fulfil the language requirements as prescribed for the Master’s degree programme. (2) From the total credit hours that are required for graduation, at least 80% of the total credit hours must be obtained from courses conducted by the University of Malaya. (3) Language requirement as follows: •
For Malaysian citizens, a pass in the Bahasa Malaysia paper at the Sijil Pelajaran Malaysia (SPM) level, or its equivalent;
•
For international students, a pass in Bahasa Malaysia or Malaysian Studies as prescribed by the Institute of Post Graduate Studies, University of Malaya. 27
CONFERMENT OF DEGREE WITH DISTINCTION Students who have fulfilled the graduation requirements may be conferred the Master’s Degree (With Distinction) if they: (a) Have achieved a final CGPA of 3.70 and above; (b) Have not obtained the grade “Fail” for any courses; and (c) Have not repeated any courses for the purpose of improving the grade in that course during the entire duration of their Master’s degree programme. (d) Have completed their programme of study within a period not exceeding five (5) semesters from the date of the initial registration.
EVALUATION FORMAT All courses adopt an assessment system that incorporates coursework and a final examination. Coursework carries 60% of the total marks and the final examination contributes 40%. Coursework may include written assignments, written case analysis, oral presentations, participation in class discussions, and mid-semester examinations. GRADING SYSTEM The grading system for all courses is as follows: Marks
Equivalent Grade
Grade Point
80 – 100
A
4.0
75 – 79
A-
3.7
70 – 74
B+
3.3
65 – 69
B
3.0
60 – 64
B-
2.7
55 – 59
C+
2.3
50 – 54
C
2.0
45 – 49
C-
1.7
40 – 44
D+
1.5
35 – 39
D
1.0
≤ 35
F
0
Meaning Distinction Pass
Conditional Pass
Fail
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INTERNATIONAL STUDENT EXCHANGE PROGRAMME
UM organises a student exchange programme with various institutions around the world. The institutions/countries popular among students are the Rouen Graduate School of Business in France, Georg-Simon-Ohm-Fachhochschule Nürnberg in Germany and Melbourne University in Australia. The aim of this exchange programme is to prepare students for the global economy by providing them with an opportunity to broaden their perspective and gain greater insights into business and management practice, as well as the cross-cultural perspective of business and management. Students who have completed their second semester and achieved a cumulative grade point average (CGPA) of 3.50 and above are eligible to apply. The duration of the exchange programme is for one semester, which is approximately four to five months. Students must register as a full-time student with the host institution for the duration of the exchange programme. There is no payment of tuition fees to the host institution but tuition fees will have to be paid to the University of Malaya. This is the unique feature of our exchange programme – paying local fees for an international experience. Students should choose courses in the host institution that are equivalent to the elective courses offered by the UM-MBA programme. Transfer of credits for courses taken at a host institution can be allowed for up to nine credit hours of elective courses under the UM-MBA programme. Students are requested to obtain prior approval for the courses to be taken at the host institution for consideration of credit transfer. Upon returning to UM, students can apply for credit transfer by submitting the transcript from the host institution. Details of the exchange programme can be obtained from UMGSB and the University of Malaya’s International and Corporate Relations Office (ICR).
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FACILITIES AND RESOURCES Students have access to the UM library, which is regarded as the best in the country and one of the largest in the region. Students are provided with comprehensive study facilities and electronic access to a vast array of specialist research databases, online journals and many of the leading financial information services. In addition, the FBA has its own library with extensive collection of reference materials specifically in the field of economics, accountancy and business. Students have access to update financial databases like Bloomberg and Datastream. Candidates are required to make their own arrangements for accommodation. However, Student Residential Colleges and the International House may accommodate candidates subject to availability. For further information, candidates can contact: International Student Centre, University of Malaya Tel: +603-7967 7711 / 7712 / 7715 Fax: +603-7967 / 7710 Email:
[email protected]
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CORE COURSES Course Title Course Code
HUMAN CAPITAL MANAGEMENT CSGB6101
Learning Outcomes
At the end of this course, students are able to: • Expound the basic concept and practices of managing organisations and human capital. • Analyse global issues that are related to managing organisations and human capital. • Apply different techniques in evaluating the effectiveness of practices in managing organisations and human capital. • Demonstrates skills in applying empirical research results into the practical management of human capital.
Synopsis of Course Contents
The course is divided into two parts, namely: organizational management and human resource management. The first part covers the basics function and roles of managers in a challenging work environment. It highlights the concepts and practices of planning, organizing, leading and controlling. The second part of the course examines the practical issues in managing human resources. They include: planning and executing effective staffing strategies and managing programmes to develop employees’ effectiveness and enhance organizational performance.
Course Title Course Code
ACCOUNTING FOR BUSINESS DECISION MAKING CAGB6101
Learning Outcomes
At the end of this course, students are able to: • Explain the basic concepts and principles of financial and management accounting. • Analyse the impact of business transactions on the accounting equation. • Analyse financial statements to assess financial position and performance of a business entity. • Apply financial and management accounting information in planning and decision making.
Synopsis of Course Contents
This course will focus on understanding of the accounting concepts and methods underlying the preparation of financial statements. Focus is also given on understanding of management accounting information for planning and decision making. The emphasis is on developing critical and analytical skills in using accounting information for business decision-making.
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Course Title Course Code
MARKETING MANAGEMENT CMGB 6101
Learning Outcomes At the end of this course, students are able to: • Define the marketing concept and to relate the concepts to the current business environment. • Applying the elements of marketing management, customer analysis, competitor analysis and company analysis to analyze the environment faced by the company. • Analyzing the marketing mix elements (4Ps) for companies to use to resolve issues in marketing management. • Develop and present detail marketing plan of a product or service. Synopsis of Course Contents
This course provides the framework to understand and analyse the market environment, consumers and competitors, in order to facilitate marketing decision-making. The subject introduces the concepts, principles and activities involved in the analysis, development, implementation and control of marketing programmes. The objective is to prepare students to apply the knowledge and skills gained from this subject towards the development of effective marketing plans to spur business growth.
Course Title Course Code
RESEARCH METHODS IN BUSINESS CMGB6103
Learning Outcomes At the end of this course, student are able to: • Define research terms and concepts. • Build a research design in the business discipline. • Apply different statistical using computer software packages for data analysis purposes. • Interpret research findings using appropriate statistical technique in research. Synopsis of Course Contents
This course covers several main aspects of research methodology. The first part introduces different scientific research approaches such as positivism (quantitative) and interpretivism (qualitative). The process of doing research, literature review and research design are also discussed in this section. The second part expands on this process and the related topics are survey, experiment, case study, ethnography, grounded theory and observation. The third part discusses key aspects of methodology such as questionnaire design, measurement and sampling. The final part concentrates on data analysis such as Chi Square, Anova, Correlation, Factor Analysis and Regression.
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Course Title Course Code
OPERATIONS MANAGEMENT CMGB 6104
Learning Outcomes
At the end of this course, students are able to: • Explain the functions of operation manager and the overall functions in the production system of an organization. • Analyse issues and challenges in operation and production management related to the competitive environment. • Apply decision models in production sector to make appropriate decision making. • Evaluate quick concept, quality, cost, elasticity and dependency in operation context.
Synopsis of Course Contents
This course focuses on topics related to operation management. This course expose students to the frameworks and tools that is applicable in production and operation systems, and practices in the industries. In addition, this course discusses topics related to prediction system, strategy processes, location, alignment, inventory management and project management.
Course Title Course Code
ECONOMICS FOR MANAGERS CFGB 6101
Learning Outcomes*
At the end this course, students are able to: • Identify main elements of micro and macroeconomic theories and principles amd its relation to business issues. • Apply and integrate the theory, technical information and appropriate methods in effectively analyzing and solving business-related issues. • Compare and contrast the different type of market structures and apply in microeconomic analysis as a problem-solving tool in their organization. • Evaluate in a critical and creative manner current macroeconomics issues in Malaysia.
Synopsis of Course Contents
The topic covered includes supply, demand, elasticity, cost, market structure, government and market, GDP, Aggregate demand and supply, GDP, ISLM, fiscal and monetary.
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Course Title Course Code
CORPORATE FINANCE CFGB 6102
Learning Outcomes
At the end of this course, students are able to: • Describe basic financial concepts, especially opportunity cost and time value of money for business decision. • Explain capital project evaluation methods and be able to focus on the short-term and long-term financial implications of business decisions. • Identify the main ways of raising capital and their respective advantages and disadvantages in different circumstances. • Assess the evaluative nature for integrating quantitative measures with qualitative characteristics to make a business decision.
Synopsis of Course Contents
This course provides an in-depth view of the processes in financial management of the firm. Financial management deals with the allocation, management and funding of financial resources. This partly involves short-term dealing with day-to-day working capital decisions; another part is longer-term, involving major capital investment decisions and raising long-term finance.
Course Title Course Code
BUSINESS ETHICS AND CORPORATE GOVERNANCE CSGB 6102
Learning Outcomes
At the end of this course, students are able to: • To identify the important governance and ethical issues that may arise in business today. • To apply the relevant governance and ethical concepts that are necessary for resolving those issues. • To analyze the role of company directors, shareholders, and regulatory bodies in promoting good corporate governance. • To discuss the role of regulatory bodies in promoting good corporate governance.
Synopsis of Course Contents
Issues in corporate governance and ethics are highly topical issues in today’s world of business. Governance and ethical issues arise in almost every aspect of corporate life and it is the responsibility of managers to handle these issues. The objective of the course is to sensitize students to these governance and ethical issues in organization and to provide them with techniques for analyzing and resolving those issues. With growing public concern about the roles of owners and managers and issues concerning “stakeholder” participation, the course will discuss the importance of responsible corporate behaviour and good corporate governance.
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Course Title Course Code
MANAGEMENT INFORMATION SYSTEMS CMGB 6102
Learning Outcomes
At the end of this course, students are able to: • Discuss the concepts and issues in Information systems. • Explain the use of information systems and issues related to information system in organization. • Apply information systems that are available in organization. • Compare the appropriate information systems package to solve problems in organization.
Synopsis of Course Contents
This course focuses on evolution of information technology in organization. This course reveals how organization use information systems package that are available to coordinate activities to make decisions and gather knowledge in organization. In addition, the course focuses on the network added value for customer and supplier. The course also focuses on other information systems package such as supply chain management, customer relationship management and knowledge management. Students will also be exposed to case study whereby they must solve real business problem in organization that are related to information systems.
Course Title Course Code
STRATEGIC MANAGEMENT CSGB6201
Learning Outcomes
At the end of this course, students are able to: • Identify the environment, context and approaches to strategic decisions. • Discuss the concepts, theories and practices of strategies planning and management. • Develop the skills to integrate different aspects of corporate management. • Apply the principles and frameworks of strategic management real cases.
Synopsis of Course Contents
This course is designed to expose students to the theory and practice of strategic planning and management. Strategic planning and management involve setting goals and effective execution of strategies to attain the pre-determined goals. The course emphasizes students ability to conceptualized and develop an effective analytical framework for strategic decision making. The use of real cases allows students to test their ability to identify and solve issues or problems that are strategic in nature.
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ELECTIVE COURSES BUSINESS INFORMATIONS SYSTEMS Course Title Course Code
Strategic Information Systems CMGB 6322
Learning Outcomes
At the end of this course, students are able to: • Discuss the important of strategic information and its related technology. • Explain the implication of current technology towards organizational strategic management. • Analyse the strategic approach and concept for the planning of strategic management systems. • Develop strategic management systems planning of an organisation.
Synopsis of Course Contents
This course focuses on the advance topic in information systems (i.e., strategic information systems). This course discusses the definition of strategic information systems and classical examples that can be label as strategic information systems. In addition this course concentrates on the digital economy premises in the current comparative environment which is dominated by the internet network. Strategic information systems planning is also discuss in details. The strategic aspect and probabilities that can be achieved with the development of this system are also discussed.
Course Title Course Code
E-Commerce CMGB 6321
Learning Outcomes
At the end of this course, students are able to: • Explain concept, theories and the various electronic commerce applications. • Explain the impact and issues of electronic commerce on user, organizations and industry decision to buy product online. • Analyse organization that have comparative advantage to create branding and differentiation through electronic commerce. • Develop website for electronic commerce.
Synopsis of Course Contents
This course focuses on various concepts of electronic commerce in digital economy. This course discuss the aplication of electronic commerce such as e-retailing, e-advertising, e-supply chain, epayment, e-learning, etc. Current issues such as the use of cookies in e-commerce application, taxation issues, intellectual properties and others are also discuss. In addition, students are exposed on how to develop website using Microsoft Frontpage and publish it in the Internet.
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Course Title Course Code
Current Issues in Information Systems CMGB 6323
Learning Outcomes*
At the end of this course, students should be able to: • Describe pertinent information systems theory and methodologies. • Discuss the development of information system development. • Discuss issues related to information systems implementation such as technology, organization and people. • Analyze the impact of emerging information systems on individual, organization and society.
Synopsis of Course Contents
This course introduces the major and current issues in information systems. It covers topics that include Information Technology Outsourcing, telecommunications, digital divide, and emerging technologies in Information Systems and its adoption. The current and future impact of information systems on individual, organizational and society are also discussed.
Course Title Course Code
Decision Support Systems CMGB 6324
Learning Outcomes
At the end of this course, students are able to: • Describe concept and methodology of decision support systems. • Discuss the implementation of decision support systems in organization. • Develop a simple decision support systems using spreadsheets and Microsoft access. • Apply decision support systems to solve business problem.
Synopsis of Course Contents
This course focus on concept and theory of decision support systems. This course introduce students to the practical examples of decision support systems that are use in organization. In addition, the students are exposed to the use of Microsoft excel database and Microsoft excel spreadsheet. This course concentrate on the design development, and implementation of information systems based decision support systems.
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Course Title Course Code
Database Management Systems CMGB 6325
Learning Outcomes
At the end of this course, students are able to: • Explain the concept related to data information, database and Database Management Systems (DBMS). • Discuss issues related to the organization of database management systems. • Discuss the current issues on database management systems. • Develop a simple database that is able to receive question and generate management report.
Synopsis of Course Contents
This course begin by introducing the various concept related to data information and database. In addition the organization of database management systems in organization is also discussed. Issues related to database for example data warehousing and object oriented database will be presented and students must use structured query language (SQL) to develop a simple database.
Course Title Course Code
Supply Chain Management CMGB 6326
Learning Outcomes
At the end of this course, students are able to: • Describe function related to supply and purchasing in organization. • Explain transport decision, inventories and control in the supply chain configuration. • Analyse issues, challenges and the various supply chain management in the implementation of current supply chain management. • Apply the logistic strategy and supply chain.
Synopsis of Course Contents
This course focuses on the supply chain system concept. In addition, the network analysis, chain management configuration and organizational network are also discussed. This course also discusses topics related to transport logistic planning and procurement, inventory investment and industry control.
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Course Title Course Code
Seminar in Information Systems Research CMGB 6335
Learning Outcomes
At the end of this course, students are able to: • Identify the research areas under the IS domain and their key studies. • Describe key classical, foundational and methodological articles in the field of information system (IS). • Examining the underpinnings theories relevance to IS research for the preparation of research proposal.
Synopsis of Course Contents
This course aims to expose the students to the development of research in the information systems (IS) field. In addition, it attempts to provide an overview of the key research areas under the information systems (IS) domain. To achieve these aims, students will discuss and present the key articles. Because of the vastness of the IS field, the course is able to sample only a limited number of prominent and influential articles. This course hopes that these articles will assist the students in navigating the world of IS research so that they will be able to produce competent studies in the field.
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FINANCE Course Title Course Code
Capital Market and Investment CFGB 6308
Learning Outcomes
At the end of this course, students are able to: • Explain the theories and analytical tools required in capital market analysis as well as investment decision-making both for individuals and institutions. • Identify the basic theoretical developments in capital market and describe the key controversial issues in empirical finance. • Compare the key theories of term structure of interest rates and analyse the risk characteristics of fixed income securities. • Evaluate basic fixed income investment strategies and the key features of equity portfolio management.
Synopsis of Course Contents
This course will cover market instruments and institutions, techniques of analyzing and evaluating individual securities, and constructing optimal portfolios. Other applications considered will include asset pricing models, stock and bond management, and performance evaluation.
Course Title Course Code
Advanced Corporate Finance CFGB 6307
Learning Outcomes
At the end of this course, students are able to: • Explain some of the financial reporting, financing and business valuation issues for business. • Integrate the finance function within the context of managerial decision-making and applied to real-world problems. • Evaluate the financial needs of a business and identify the possible sources to produce a rationale choice. • Evaluate potential investments of funds and select suitable ones with respect to the financial constraints and the corporate plan.
Synopsis of Course Contents
Advance corporate finance is a specific area of finance dealing with the financial decisions corporations make and the tools as well as analyses used to make these decisions. The discipline as a whole may be divided among long-term and short-term decisions and techniques with the primary goal being the enhancing of corporate value by ensuring that return on capital exceeds cost of capital, without taking excessive financial risks.
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Course Title Course Code
Money and Banking CFGB 6302
Learning Outcomes
At the end of this course, students are able to: • Explain monetary phenomenon and bank behavior and their effect on the cost of funds and systemic risk within the economy. • Distinguish between monetary and non-monetary economic systems and discuss the role of liquidity in defining money. • Analyze the relationship between the money supply and the monetary base and how the fractional reserve system and the instruments used by the central bank have an effect on monetary policy. • Evaluate key elements of the fractional reserve system and explain how the size of the money supply affects economic performance.
Synopsis of Course Contents
This course cover topics such as money, monetary aggregates, financial markets, financial structure, banking industry, and bank regulation.
Course Title Course Code
Derivatives Markets CFGB 6304
Learning Outcomes
At the end of this course, students are able to: • Analyze and evaluate the pricing of each contract and identify their role in financial risk management. • Compare and contrast the strategies and critically demonstrate how the range of generic techniques can be used to solve simple and complex financial problems. • Assess the uses and applications of derivatives management, especially in an uncertain financial environment. • Apply knowledge of financial derivatives to hedge price risk of portfolios.
Synopsis of Course Contents
This course will allow students to apply various financial techniques and tools to analyze and price contracts in derivatives markets.
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Course Title Course Code
International Finance CFGB 6305
Learning Outcomes
At the end this course, students are able to: • Describe the current and projected context, nature, role and significance of international financial management activities in organizations. • Demonstrate an understanding of current developments in international finance, and analyze their implications for participants in the international financial system. • Evaluate the options to manage global finance through coordinating international macroeconomic policies and institutions in regulatory frameworks. • Evaluate future trends using international financial data and theoretical models.
Synopsis of Course Contents
Among the topics that will be discussed in this course are the monetary sides of international economics, in contrast to the real side, or real trade. The focus is on the market for foreign exchange, the determination of exchange rates and the management of foreign exchange exposures. Financial issues faced by multinational companies will also be discussed such as methods of financing and management of international portfolio.
Course Title Course Code
Mergers and Acquisitions and Corporate Restructuring CFGB 6306
Learning Outcomes
At the end this course, students are able to: • Describe the trends in international mergers and acquisitions (M&A) and discuss why companies pursue expansion via M&A. • Evaluate the success and failure factors of international M&As. • Analyze the need for global regulation and corporate restructuring, and compare and contrast the advantages and disadvantages of M&As. • Acquire trends and critically discuss overseas investment decisions undertaken by multinational corporations which is related with M&As and corporate restructuring.
Synopsis of Course Contents
Throughout the course the students will be exposed to the aspect of corporate finance strategy and management dealing with the merging and acquiring of different companies as well as corporate restructuring of assets.
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Course Title Course Code
Econometrics for Managers CFGB 6309
Learning Outcomes At the end of this course, students are able to: • Describe the key theories and practical applications of econometrics as well as the implicit assumptions and the limitations underlying empirical models based on financial and business data. • Understand recent developments in time series econometrics, and their implications for modeling the returns and volatility of financial assets. • Evaluate the academic literature with an empirical content in economics, finance and business. • Design, estimate and evaluate econometric models to financial and business data sets using an econometrics software package. Synopsis of Course Contents
Throughout this course students will be exposed to the application of statistical and mathematical methods in the field of economics and business to describe the numerical relationships between key economic and financial variables.
Course Title Course Code
Bank Management CFGB 6310
Learning Outcomes At the end of this course, students are able to: • Describe the role and structure of the financial environment in the economy, including the role of the Central Bank and trends in regulation. • Analyze the bank’s balance sheet, off-balance sheet adjustment and financial ratios to measure bank performance. • Apply the techniques of financial analysis to risk management issues. • Evaluate the objectives of bank’s investment portfolio, the nature or investments policy guidelines and the features of financial securities that banks buy. Synopsis of Course Contents
Bank Management provides a description of the regulatory and environment changes in the banking industry and focuses on the various dimensions of bank management. The issues covered are illustrated with real cases and problems to allow for more thorough discussion of the various aspects of bank management.
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ISLAMIC FINANCE Course Title Course Code
Principles of Islamic Economics and Finance CFGB 6311
Learning Outcomes
At the end of this course, students are able to: • Understand the principles of Islamic economics by considering the implications of the application of Shari’ah laws for the economic and financial systems. • Explain the development of Islamic economic and financial systems. • Distinguish the theories of Islamic economics from the mainstream theories of economics. • Analyze the fundamentals of Islamic laws which underlie the development of Islamic finance.
Synopsis of Course Contents
This course discusses the underlying theories and concepts of Islamic economics and finance which distinguish it from mainstream economic and financial systems. This includes the economic doctrines of Islam, Islamic microeconomic and macroeconomic theories, theories and concepts of Islamic financial system and the main Islamic principles which enable the operation of the Islamic financial system.
Course Title Course Code
Applied Shari’ah in Islamic Banking and Takaful Transactions CFGB6317
Learning Outcomes
At the end of this course, students are able to: • Assess an overview of the Islamic banking and takaful industry. • Evaluate the financial regulatory aspects and the relevant authority that regulates the Islamic banking industry. • Compare the different aspects of Islamic banking with conventional banking. • Analyze the Shari’ah and legal issues pertaining to the products transacted in the Islamic banking and takaful industry.
Synopsis of Course Contents
This course equips the students with a comprehensive understanding of the Islamic principles that govern the Islamic banking and takaful transactions especially their applications in the development and operations of the products offered by both industries. Comparison between the operation of Islamic banking and conventional banking also will be highlighted. The course also exposes the students to various Shari’ah and legal issues pertaining to the products transacted in these two industries.
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Course Title Course Code
Applied Shari’ah in Islamic Capital Market Transactions CFGB 6318
Learning Outcomes
At the end of this course, students are able to: • Assess an overview of the Islamic capital market. • Evaluate the financial regulatory aspects and the relevant authority that regulates the Islamic capital market. • Explain the securitization of Sukuk and compare the distinct features of different structures of sukuk. • Analyze the Shari’ah and legal issues pertaining to the products transacted in the Islamic capital market.
Synopsis of Course Contents
This course equips the students with a comprehensive understanding of the Islamic principles that govern the Islamic capital market transactions especially their applications in the development and operations of the Islamic capital market products. The course also highlights various Shari’ah and legal issues pertaining to each types of products transacted in this market.
Course Title Course Code
Islamic Financial Institutions, Regulation and Governance CFGB 6319
Learning Outcomes
At the end of this course, students are able to: • Differentiate between the regulation that governs the Islamic financial system and conventional system as well as the governance mechanism that they adopt. • Analyze the concept and sources of Islamic laws that governs the operations of Islamic finance industry. • Compare the distinct features of financial institutions in selected Muslim countries. • Assess the different financial structures in the Islamic finance industry.
Synopsis of Course Contents
This course equips the students with a comprehensive understanding of the Islamic laws and priciples that govern the Islamic financial system as well as the Islamic corporate governance mechanism that ensures the compliance of the industry to the stated laws. The course also highlights the different types of financial institutions that exist in the Islamic financial system and expose the students to various Islamic financial institutions that operate in Muslim countries.
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GENERAL MANAGEMENT Course Title Course Code
Total Quality Management CSGB 6311
Learning Outcomes
At the end of this course, students should be able to: • Explain the importance of Total Quality Management (TQM) principles and practices for higher organisational productivity, effectiveness and efficiency. • Explain how quality characteristics can be injected into organisations for better functioning. • Discuss TQM practices can be sustained in organisations. • Evaluate critically how quality characteristics can be built into organisations effectively.
Synopsis of Course Contents
The course aims to develop a comprehensive understanding of TQM and focuses on customers, leadership, strategic planning, human resource practices, recruitment and training, benchmarking, supplier partnership, process management, performance measurement and statistical tools as well as building and sustaining TQM in organisations.
Course Title Course Code
Services Management CMGB 6308
Learning Outcomes
Upon completion of the course, students will be able to: • Understand the role of services in an economy and the nature and strategy of services. • Appraise the design of the service enterprise which includes new service development, technology in services, service quality, service encounter, the supporting facility, service facility location and project management. • Apply the knowledge of managing service operations in the areas of demand forecasting, managing capacity and demand, managing waiting lines, service supply relationship, managing facilitating good and growth and globalization of services.
Synopsis of Course Contents
This course provides detail understanding of the concepts and theories of services management. It also directs the student on the understanding of the importance issues that need to be examined in designing a new services enterprise. Students are also required to apply the knowledge of services operations.
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Course Title Course Code
Legal Environment of Business CSGB 6302
Learning Outcomes
At the end of this course, students should be able to: • Describe the basic framework of the Malaysian Legal System. • Apply the legal principle in selected areas of commercial law in Malaysia. • Explain and apply the basic concepts and principles of company law in Malaysia.
Synopsis of Course Contents
Understanding the role of the law in business transactions and how it impacts upon doing business is crucially important. Businesses need to understand the legal environment in which they operate to better manage their businesses. Legal issues arise in almost every aspect for doing business and it is the responsibility of managers to understand these issues to avoid legal pitfalls. The objective of the course is to introduce students to these legal issues and to provide them with the necessary legal knowledge to understand and resolve those issues
Course Title Course Code
Entrepreneurship CSGB6305
Learning Outcomes
At the end of this course, students should be able to: • Analyze the entrepreneurial mindset in terms of strategies, approach, attitudes and behaviour. • Identify and develop various components of a business plan. • Discuss sources of finance and human capital for venture creation. • Explain entrepreneurial functions in the start-up, operational, growth and exit stages of a business.
Synopsis of Course Contents
This course is designed to prepare students to succeed in the new, global economy by coaching them to think and acts like an entrepreneur. In addition, the course will also touch on the skills required to acquire and manage ventures within and outside corporate environment. Course topics include the entrepreneurial revolution, the business opportunity, venture and growth capital, entrepreneurship beyond star-up and developing a business plan.
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Course Title Course Code
Organizational Behaviour CSGB 6308
Learning Outcomes
At the end of this course, students are able to: • Analyze psychological theories that describe differences in individual behaviour. • Apply techniques to motivate employees. • Evaluate the implication of individual processes, social dynamics and organization practices on organization performance. • Suggest suitable solutions to organizational problems arising from employee behavioural differences.
Synopsis of Course Contents
Personality, intellect, values, motivation, managing leadership, power, organizational politics and negotiation.
teams,
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HUMAN RESOURCE MANAGEMENT Course Title Course Code
Organizational Behaviour CSGB 6308
Learning Outcomes
At the end of this course, students are able to: • Analyze psychological theories that describe differences in individual behaviour. • Apply techniques to motivate employees. • Evaluate the implication of individual processes, social dynamics and organization practices on organization performance. • Suggest suitable solutions to organizational problems arising from employee behavioural differences.
Synopsis of Course Contents
Personality, intellect, values, motivation, managing leadership, power, organizational politics and negotiation.
Course Title Course Code
Leadership CSGB 6307
Learning Outcomes
At the end of this course, students should be able to: • Identify dimensions of effective and ineffective leadership skills which include traits, values, and leader behaviour. • Analyze how behavioural processes of a leader influence the effectiveness and charisma of a leader. • Apply different leadership styles to match the situational favourableness and environment. • Evaluate how leaders gain power and use them in various influence tactics to influence the situation and the players within and beyond the organization.
Synopsis of Course Contents
This course encompasses the history and evolution of leadership research in comparison to traditional leadership theories. The course also looks at contemporary leadership theories such as visionary leadership and learning oriented leadership. The need to relook at traditional leadership theories and embrace new leadership styles can be attributed to the globalization process, the introduction to concepts such as learning organization, virtual teams, and the emergence of knowledge workers. The course stars off with a discussion on a leader is responsible in providing direction, developing good quality leader-member exchange, and change orientation.
teams,
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Course Title Course Code
Industrial Relations CSGB 6303
Learning Outcomes
At the end of this course, students should be able to: • Describe the main principal and concepts underlying workplace industrial relations. • Explain how economic, social and political imperatives affect the workplace industrial relations. • Identify the main issues in workplace industrial relations and examine the ways in which they challenge traditional notions of the roles of employers, managers, employees and union officials. • Analyze the causes of conflict related to industrial relations within organizations and formulate appropriate solutions to manage the industrial disputes.
Synopsis of Course Contents
The course will introduce students to the components of industrial relations systems. It will explore the main and emerging issues related to economic, social and political that affects the workplace industrial relations from both a theoretical and practical perspectives. The course adopts a problem-solving approach with the aim of developing student’s analytical skills in handling industrial disputes.
Course Title Course Code
Performance Management and Rewards Systems CSGB 6310
Learning Outcomes
At the end of this course, students should be able to: • Develop a general understanding of the basic concepts in performance management and reward systems. • Compare and evaluate the effectiveness of different types of employee performance indicators. • Evaluate the benefits of effective reward systems for teams and individual employee. • Design practical performance and rewards measures in enhancing employee productivity.
Synopsis of Course Contents
The course introduces to students the general concepts of performance management and reward systems in organizations. It also explores the different types of best practices and trends in managing performance and rewarding employees. This course will enable students to use their insights and knowledge to design an effective performance management and reward system.
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Course Code Course Title
Training Management CSGB 6313
Learning Outcomes
At the end of this course, students should be able to: • Demonstrate an understanding of the principles of learning and adult education. • Evaluate the training needs of individuals and organizations. • Apply various approaches in instructional design and training methodology. • Identify and evaluate issues relevant to designing, managing and assessment of training outcomes.
Synopsis of Course Contents
The course will enable students to understand the concepts and processes related to training and staff development in the organization. It will expose students to various approaches to instructional design and training methodologies. Students will be trained to analyze individual and organizational training needs, design appropriate training plan for its implementation and evaluate its effectiveness.
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INTERNAL AUDITING Course Title Course Code
Internal Auditing CAGB 6310
Learning Outcomes
At the end of this course, students are able to: • Describe the basic theories, concepts and processes of internal auditing. • Apply the Institute of Internal Auditor’s Attribute Standards namely independence, objectivity, due professional care and quality assurance in an internal auditing environment. • Explain the internal audit function’s role in organisational governance and suggest appropriate internal audit activities in specific governance related situations. • Suggest appropriate internal audit engagement planning procedures to demonstrate an understanding of the governance, risk and control knowledge elements.
Synopsis of Course Contents
This course enables students to understand and apply the basic concepts and processes of internal auditing. It discusses the importance of internal auditing knowledge in ensuring good corporate governance and risk management. Students will also be exposed to relevant ethical issues.
Course Title Course Code
Internal Audit Engagement CAGB 6311
Learning Outcomes
At the end of this course, students are able to: • Explain the duties and functions of internal auditor. • Apply the steps involved in conducting internal audit engagement and design an internal audit. • Explain the use of various tools to undertake audit engagements and suggest appropriate tools for undertaking a specific engagement. • Undertake an internal audit engagement.
Synopsis of Course Contents
This course enables students to learn the basic steps in conducting audit engagement. Students will be exposed to other engagements conducted by internal auditors such as quality audit and performance audit. Students will also be introduced to the application of several tools such as sampling techniques.
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Course Code Course Title
Business Analysis and IT for Internal Auditors CAGB 6312
Learning Outcomes
At the end of this course, students are able to: • Explain issues related to application of information technology in the internal audit environment. • Explain components of information technology infrastructure relevant to the internal audit environment. • Design information technology audit plan that are suitable for implementation of internal audit tasks. • Discuss current issues in financial accounting, management accounting and financial management.
Synopsis of Course Contents
This course will focus on student understanding, knowledge and skills to enable them in managing issues related to application of information technology in internal audit environment. Students will also be exposed to operating system, application development, data communication and network, e-commerce, data protection, ERP software and other issues and challenges relevant to internal audit in IT environment.
Course Title Course Code
Business Management Skills for Internal Auditors CAGB 6313
Learning Outcomes
At the end of this course, students are able to: • Apply global analytical techniques, assess industry environments and make strategic decisions in the context of an internal audit function. • Provide ethical, cultural, legal, political, economic and financial aspects of the global business environment in making internal audit assessments and consider the implications of relevant aspects of organisational behaviour in the performance of the internal audit role. • Apply management skills in managing an internal audit function. • Perform negotiation skills required in conducting an internal audit engagement.
Synopsis of Course Contents
The course aims to provide exposure to global analytical techniques, industry environments and strategic decision making and enhance understanding of key aspects of global business environment as well as inculcate the required management and negotiation skills in the performance of the internal audit function.
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INTERNATIONAL BUSINESS Course Title Course Code
International Business Management CSGB 6314
Learning Outcomes
At the end of this course, students are able to: • Explain challenges faced by firms operating in international business environment. • Analyze why firms engage in international business using theories discussed. • Identify systems and institutions related to international business. • Apply approaches, methods and techniques used by managers of international firms.
Synopsis of Course Contents
The course will expose the students to significant features of the environment of international business and discuss theories that seek to explain why firm engage in international business. In addition students will be familiarized with the system and institution, related to international business. Finally we also discuss approaches, methods and techniques used by managers of the international firms.
Course Title Course Code
Global Marketing CMGB6303
Learning Outcomes
At the end of this course, students should be able to: 1. Explain the global marketing environment by appraising and assessing the diverse forces that influence the global business/marketing environment. 2. Apply the marketing mix elements to global marketing. 3. Analyze a competitive marketing strategy leading to global market entry. 4. Apply strategies for local companies to compete against global players.
Synopsis of Course Contents
This course offers a comprehensive analysis of the environmental forces that influence the marketing function and how the marketing mix is adapted to identify/recognize and satisfy the needs of global and/or regional customer segments. Students will also be taught how local companies can defend against global players and win. The course covers four main sections: (i) the global marketing environment, (ii) development of the competitive strategy, (iii) global marketing strategy development (global marketing mix) and (iv) management of the global marketing effort.
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Course Title Course Code
International Finance CFGB 6305
Learning Outcomes
At the end of this course, students are able to: • Describe the current and projected context, nature, role and significance of international financial management activities in organizations. • Demonstrate an understanding of current developments in international finance, and analyze their implications for participants in the international financial system. • Evaluate the options to manage global finance through coordinating international macroeconomic policies and institutions in regulatory frameworks. • Evaluate future trends using international financial data and theoretical models.
Synopsis of Course Contents
Among the topics that will be discussed in this course are the monetary sides of international economics, in contrast to the real side, or real trade. The focus is on the market for foreign exchange, the determination of exchange rates and the management of foreign exchange exposures. Financial issues faced by multinational companies will also be discussed such as methods of financing and management of international portfolio.
Course Title Course Code
Islamic Perspective in Business CSGB 6301
Learning Outcomes
At the end of this course, students should be able to: • Define concept of Tawhid, non-separation of the mundane and spiritual in Islam and Falah or success in Islam. • Explain how the Tawhidic framework affects business and management activities. • Apply Islamic values in relation to economics, business and management. • Analyze the Islamic shariah stance on business activities such as gambling, the charging of interest on loans and hoarding.
Synopsis of Course Contents
Islam is the religion of the majority of the Malaysian population. It is also the fasters growing religion in many countries including America. Unlike other religions, Islam does not separate the spiritual from mundane and therefore, its teaching cover all aspects of human life – political, economics, social etc. islam has its own unique perspective on the fields of business and management based on its Tawhidic framework. The course will clarify how the Tawhidic framework affects the way Muslim views the objectives of life and the objectives of human activities including business and management activities. The course will also explain some basic principles and concepts which govern the fields of economics, business and management in relation to Islamic values. 55
MARKETING Course Title Course Code
Consumer Behaviour CMGB 6301
Learning Outcomes
At the end of the course, students are able to: • Explain the major concepts and terminologies of consumer behaviour. • Appreciate a consumer behaviour model. • Analyse the internal and external influences affecting consumer behaviour. • Apply the theories of consumer behaviour in marketing situations.
Synopsis of Course Contents
The course will provide a research-oriented overview of consumer behaviour. It will focus on the psychological factors influencing individual consumption behaviour. The major topics covered in this course are: information processing; behavioural learning; personality and psychographics; consumer beliefs, attitudes, and behaviour; consumer decision making process, situational influences, group processes, cultural processes, and international issues in consumer behaviour.
Course Title Course Code
Services Marketing CMGB6302
Learning Outcomes
At the end of this course, students should be able to: • Understand service products, consumers, and markets in terms of new perspective on marketing in service economy, consumer behaviour and services positioning. • Apply the 4 Ps of marketing to services which includes developing services products, distribution channels, pricing and revenue management and services promotion. • Manage the customer interface which includes designing and managing services processes, balancing demand and productive capacity, crafting the services environment and managing people for services advantage. • Implement profitable services which include managing relationships and building loyalty, complaint handling and services recovery, improving services quality and productivity and services leadership.
Synopsis of Course Contents
This course provides students with the understanding of services products, consumers and markets. It also discusses the application of the traditional 4P marketing to services. Students are required to examine the management of the customer interface together with the implementation of profitable services strategy.
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Course Title Course Code
Global Marketing CMGB 6303
Learning Outcomes
At the end of this course, students should be able to: • Explain the global marketing environment by appraising and assessing the diverse forces that influence the global business/marketing environment. • Apply the marketing mix elements to global marketing. • Analyze a competitive marketing strategy leading to global market entry. • Apply strategies for local companies to compete against global players.
Synopsis of Course Contents
This course offers a comprehensive analysis of the environmental forces that influence the marketing function and how the marketing mix is adapted to identify/recognize and satisfy the needs of global and/or regional customer segments. Students will also be taught how local companies can defend against global players and win. The course covers four main sections: (i) the global marketing environment, (ii) development of the competitive strategy, (iii) global marketing strategy development (global marketing mix) and (iv) management of the global marketing effort.
Course Title Course Code
Brand Management CMGB 6304
Learning Outcomes
At the end of this course, students are able to: • Describe the role of brands, the concept of brand equity and advantages of creating strong brands. • Analyse different approaches to measuring brand equity. • Conduct brand audit and recommend how to rejuvenate the brand. • Design a brand strategic plan in relation to the overall brand marketing programs.
Synopsis of Course Contents
The course will expose students on theory and practice of product and brand management. The course is divided into five parts. In Part I, brands and brand management will be introduced whereas Part two will identify and establish brand positioning and values. Part three describes the planning and implementation of brand marketing programs and Part four discusses how brand performance could be measured and interpreted. Particular attention will be paid to international issues and global branding strategies. The final part explains how brand equity could be nurtured and sustained.
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Course Title Course Code
Retailing CMGB 6305
Learning Outcomes
At the end of this course, students are able to: • Describes the theory and concepts of retailing. • Interpret the elements of the retail strategy • Analyze the issues and challenges affecting the retail industry.
Synopsis of Course Contents
This course focuses on strategic issues that need to be understood by the retailer to operate effectively in the retail business.
Course Title Course Code
Promotion Management CMGB 6307
Learning Outcomes
At the end of this course, students will be able to: • Elaborate the roles of integrated communication in an organisation. • Evaluate the marketing situation and the promotions of an organisation. • Utilize the communication functions to develop effective communication strategies and programmes to support the organisation's marketing strategy as a whole.
Synopsis of Course Contents
This course aims to provide comprehensive coverage on advertising and promotion from an integrated marketing communications perspective (IMC). This course is divided into several parts: Introduction, The Communication Process, Budget and IMC Objectives, The IMC Programme and Monitoring, Assessment and Control. Topics include: Advertising, Direct Marketing, Sales Promotion, Internet and Interactive Media, Public Relations and Publicity, and Personal Selling.
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SCHEDULE FOR CORE COURSES: MBA DAY CLASSES Semester 1 Session 2013/2014 Semester 2 Session 2013/2014 CAGB 6101 Accounting for Business Decision CMGB 6101 Marketing Management Making CFGB 6101 Economics for Managers CMGB 6102 Management Information System CFGB 6102 Corporate Finance CSGB 6101 Human Capital Management CSGB 6102 Business Ethics and Corporate CMGB 6103 Research Methods in Business Governance CMGB 6104 Operations Management CSGB 6201 Strategic Management
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FINANCE
ISLAMIC FINANCE
BUSINESS INFORMATION • CMGB6324 Decision Support Systems • CMGB6321 E Commerce SYSTEM • CMGB6326 Supply Chain • CMGB6322 Strategic Information Management System • CMGB6323 Current Issues in • CMGB6335 Seminar in Information Information System System
3.
4.
•
CFGB6311 Principles of Islamic Economics and Finance
• CFGB6307 Advanced Corporate Finance • CFGB 6308 Capital Market and Investment • CFGB6304 Derivatives Markets • CFGB6309 Econometrics for Managers
SPECIAL SEMESTER
•
•
CFGB6317 Applied Shari’ah in Islamic Banking and Takaful Transactions CFGB6319 Islamic Financial Institutions,Regulation and Governance
• CMGB6325 Database Management Systems
• CFGB6318 Applied Shari’ah in Islamic Capital Market Transactions
• CFGB 6308 Capital Market and • CFGB6310 Bank Management Investment • CFGB6307 Advanced Corporate Finance • CFGB6305 International Finance • CFGB6306 Mergers and Acquisition and Corporate Restructuring • CFGB6302 Money and Banking
• CAGB6310 Internal Auditing • CAGB6312 Business Analysis and IT for Internal Auditors • CSGB6302 Legal Environment of Business
2.
• CAGB6311 Internal Audit Engagement • CAGB6313 Business Management Skills for Internal Auditors
INTERNAL AUDITING
SEMESTER II
1.
SEMESTER I
CONCENTRATION
NO.
ELECTIVES COURSES OFFERED BY CONCENTRATION
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MARKETING
8
• Subject to change
INTERNATIONAL BUSINESS • CMGB6303 Global Marketing • CSGB6301 Islamic Perspective on Business
7.
• CSGB6311 Total Quality Management • CSGB6302 Legal Environment of Business
• CMGB6308 Services Management
• CMGB6301Consumer Behaviour • CMGB6304 Brand Management • CMGB6303 Global Marketing
• CMGB6303 Global Marketing
• CMGB6302 Services Marketing • CMGB6303 Global Marketing • CMGB6307 Promotions Management • CMGB6305 Retailing
• CSGB6314 International Business Management • CFGB6305 International Finance
• CSGB6308 Organizational Behaviour • CSGB6307 Leadership • CSGB6313 Training Management • CSGB 6313 Training Management • CSGB6303 Industrial Relations • CSGB6310 Performance Management and Rewards Systems
HUMAN RESOURCE MANAGEMENT
6.
• CMGB6308 Services Management • CSGB6305 Entrepreneurship • CSGB6308 Organizational Behaviour
GENERAL MANAGEMENT
5.
Please note that we have taken the utmost care in compiling the information in this book, including the schedules for courses during the 2013/2014 session. While the contents are correct at the time of printing this book, we reserve the right to change any information in the book as necessary.
While we have produced this handbook to be comprehensive, please do not hesitate to ask us regarding matters not covered in this handbook.
Further enquiries should be directed to: Graduate School of Business Faculty of Business & Accountancy Level 4, Block C City Campus, University of Malaya Jalan Tun Ismail 50480 Kuala Lumpur Malaysia
Tel Fax E-mail Website
: : : :
+603 79673811/3975/3800 +603 79673810
[email protected] or
[email protected] http://gsb.um.edu.my
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