Matriz de La Posicion Competitiva BMW

 

BF^PCX NK AF WM_COCML OMBWK^C^CYF @BU.

IMP^FAKXF_

NK@CACNFNK_

CBWFO^M

EPFNM

EPFNM

EPFNM

  OFACICOFOCML OFWFOCNFN

OMBWK^C^CYF

B[S

BKNC

B[S

B[S

I[KP^K

M

NK@C

I[KP^K

A

6. Nc Ncik ikrk rklo locf cfoc ocÿl ÿl nka nka Wrmnuotm

T

0. _k _keb ebkl kltf tfoc ocÿl ÿl nka nka bkrofnm

 

?.

Acnkrfzem kl prkocms

>.. pfrtcocpfocÿl kl ka bkrofnm

BKNCM

B[S

B[S

BKNC

B[S

NK@C

I[KP^K

M

NK@CA

A x

x

x

 x

x

x

x

6. Af ncik ncikrkl rklocf ocfocÿ ocÿl l nk nkaa prm prmnuo nuotm tm ks ul ulf f imr imrtfa tfakz kzf f iuk iukrtk rtk pfrf @BU oml cbpfotm iukrtk. Af kxoauscvcnfn nk af bfrof, lms pkrbctk smam trf`fhfr  oml lcodms nk bkrofnms kxoauscvms. Lukvms ncsköms oml tkolmameâfs rkvmauocmlfrcfs kl ka bkrofnm. Wrclocpfabkltk pmr af kxoauscvcnfn nka prm rmn nuo uotm tm.. F ncikr cikrkl kloc ocf f nk sus ombp bpk ktc tcn nmrk rks s af @B @BU U prm rmn nuo uok k cltkrlfbkltk af bfymrâf nk sus ombpmlkltks. Kbpakm nk tkolmameâf fvflzfnf y bflm nk m`rf ofacicofnf.

0.

Af sk skebklt ebkltfocÿ focÿl l nk b bkrofn krofnms ms ks ofaci ofacicofnf cofnf ombm imrtf imrtfakzf akzf bkncf bkncf,, oml ul erf rfl l cb cbp pfo fotm tm kl sus m`hkt `hktcv cvms ms.. Ks Kstf tf om ombp bpfö föâf âf tc tck klk pm pmo oms skebkltms. F pksfr quk sus prclocpfaks bkrofnm sml KK[[ y Kurmpf, af omb ombpkt pktklo klocf cf aakvf aakvf af bkh bkhmr mr vkl vkltfh tfhf, f, fnk fnkbæs bæs lm df nks nksfrr frrmaa maafnm fnm lukvms bkrofnm ombm ka nk sur Fbãrcof.

?. Ka acn acnkrfze krfzem m kl p prkocm rkocms s ks n nk k imrt imrtfakzf fakzf bkncf k cbp cbpfotm fotm b buy uy iu iukrtk. krtk. Afs bmtms nk if`rcofocÿl @BU sml fatm yf quk sk okltrf kl bkrofnms kxoauscvms. @BU Wrktklnk ftrfkr f ul skebkltm ncstcltm nk mtrfs icrbfs nka skotmr. Lm cltkltf ombpktcr ncrkotfbkltk oml mtrms if`rcofltks, yf quk qu k mirk mirkok ok ul prmn prmnuo uotm tm oml ul vf vfam amrr pk pkro roc` c`cn cnm m fa fatm tm y ul pr prko kocm cm

 

sustflocfabklt sustflocf abkltk k supk supkrcmr. rcmr. _us ifotm ifotmrks rks nk ncikr ncikrklocf klocfocÿl ocÿl sml ofacn ofacnfn fn kakvfnf, skeurcnfn f`smautf y ulf fatf aâlkf nk ncsköm.

>. _k omlscnkrf ulf imrtfakzf nk erfnm bkncm k cbpfotm fatm. Wrclocpfabkltk pmr af kxoauscvcnfn nka prmnuotm. Sf quk afs bmtms kstæl ncskö ncs köfnf fnfs s pfr pfrf f ftf ftfofr ofr lco lcodms dms nk bkr bkrof ofnms nms nk fat fatm m lcv lcvka ka smo smocfa. cfa. Af kxok kx okak aklt ltk k clek cleklc lckr krâf âf y of ofacn acnfn fn nk am ams s pr prmn mnuo uotm tms s df dfl l scnm scnm sckb sckbpr prk k vcrtunks nk af @BU.

OMLOA[_CML8

Wmr ka prkstce prkstcecm cm nk af bfrof bfrof,, pmr su kxok kxokakltk akltk cclekl leklckrâf, ckrâf, pmr su ofacn ofacnfn fn y omlicf`cacnfn kl lukstrf mpclcÿl af @BU kstæ kl omlncocmlks nk fbpacfr su pfrtcocpfocÿl kl ka bkrofnm bkncfltk af cllmvfocÿl nk lukvms bmnkams pfrf fsâ klirkltfr f af ombpktklocf nk ulf bflkrf orkftcvf pfrf am oufa lms nfræ ombm rksuatfnm bkhmr pmscocÿl bkrofnm krofnm y fsâ ombpktcr oml afs mtrfs ombpföâfs. (_uzujc, Sfbfdf,ulf Dmlnf, kltrk mtrfs)kl ka b