Welcome, MLSLINY Tech Fair Attendees!
Your Presenter Ian Bradley ListHub Online Marketing Specialist •
[email protected] • 877-847-3394 Ext. 738
Agenda • What is ListHub? • The Latest Online Marketing Trends • Tips to become an Online Marketing Pro • Gain International Exposure with ListHub Global • Measure Your Marketing with ListHub Reports
ListHub Network • 485 MLS connections • 60+ national publisher websites
• Over 2.5 million listings • 50,000+ brokers • Terabytes of consumer traffic data
ListHub Publishers Over 60 national publisher websites with an extended network of over 900 sites!
The Cornerstone of the ListHub Platform - Broker Choice • To distribute or not to distribute • Where to distribute • Where to drive traffic
• Where to drive leads • Every brokerage has different goals, and different business models
How Brokers Can Choose Publisher Value – The Reports
Broker Choice Publisher Value – The Reports
How Brokers Choose Routing Leads Lead Management
• Lead Management gives brokers choice and control • Flexible: • Company • Office • Agent • Supports varied brokerage models
Study on ListHub Accuracy • October 2013– ListHub syndicated 176,915,940 listings! • 19 accuracy cases related to the ListHub feed
• .0000107% of syndicated listings reported accuracy issues as a result of the ListHub feed
Latest Online Marketing Trends
Why Online Marketing? Internet Buyers Need You!
• 92% of home buyers use the Internet to search for a home • 47% of these consumers found the home they purchased online • 90% of buyers who used the Internet purchased their home through an agent
Mobile Explosion • 45% of home buyers use a mobile app or website to search for a home • According to ComScore, mobile users will surpass desktop this year
• In 2013, 60% of Zillow‟s visits came from a mobile device, with weekend traffic topping more than 70%!
3 Tips to Becoming an Online Marketing Pro
Photos Matter: Quality & Quantity
“From our data we can see the listings that include professional photography are getting nearly twice the viewings as listings that are photographed by the agent.” - Herb Dierks, CEO TourFactory.com
Sell The Neighborhood
• Quality of the neighborhood a top factor influencing buyers • Include photos of the neighborhood, local restaurants, shopping, etc.
• Use the remarks section to add details
Claim the Top Spot: Create a Free Agent Profile • Get an edge over the competition! • Important Tip: Use the same email address for your agent profile as in your MLS
International Marketing
The Opportunity International home sales in the U.S. highest level
Total market is estimated at $92.2 billion (up 35% y-o-y) Over 7% nationwide, many markets up to 30%
About International Buyers Not just for luxury property! 46% of International property sales under $250,000
In 2013, 60% of purchases were all-cash transactions
On average, they spent $149,000 MORE than domestic
buyers did
The ListHub Global Vision
Maximize the opportunity for ListHub content owners to market globally and attract international
buyers while providing the same level of data protection ListHub ensures with domestic publishers.
Top International Publishers SouFun Largest and most visited real estate website in China Reporting more than 3 million unique users per day Chinese buyers accounted for nearly a quarter of all international sales
RightMove UK‟s number one property website Ranks among the top 10 websites in the UK (ahead of BBC News!)
Big Data… What is it? What data does ListHub have?
What is Big Data? • Big Data is the accumulation and analysis of data on a large scale
• It allows marketers to deliver the right message, at the right time, to the right customer • 91% of brands use customer data to drive their marketing decisions
The Challenges of Big Data
This is What Data Overload Looks Like… • Do you receive reports from Trulia? Zillow? realtor.com? • Are you having trouble comparing one report to another? • Not sure how to make use of the data?
• We have a solution!
ListHub’s Big Data: Upgrade to Pro or Pro-Plus for… • CONSOLIDATED METRICS! Including realtor.com®, Trulia, Zillow, and more! • Reports at brokerage, office, and agent levels! • Agent Tools: • Listing Presentation Flyers • Automated Seller Reports
ListHub Pro Reports
Listing Presentation Flyers
Auto Email Seller Reports • 91% of homebuyers said agent knowledge on the purchase process was “very important!” • 84% said communication skills are “very important!”
Lack of Communication is the #1 seller complaint
Seller Progress Email Update • Track Seller Report progress • View or Print reports • Easily schedule and send reports to clients
ListHub Broker Options BASIC PRO Upgrade • Your listings on more than 60 websites
Benefits Of The Basic Package PLUS:
• Filters for easily choosing publisher
• Online Marketing Reports For Your Brokerage, Every Office, and ALL of Your Agents
• Publisher ratings • Automatic Daily Updates from the MLS
• Redirect Consumer traffic to your website • Free Leads Via Phone and Email • Online technical support • Lead management control
PRO-PLUS Upgrade Benefits Of The Pro Package - PLUS: • Include Your Personal Website Metrics On All Reports!
• Automatic Email For Seller Reports • VIP Phone Support • Custom Branded Listing Presentation Flyers • International traffic data included for ListHub Global users
• Personalized Brokerage Training
• Publisher Scorecard
* Gain International Exposure by upgrading to ListHub Global
ListHub Broker Pricing Buy 1 Month, Get 1 Free Or
Buy 11 & Get 3 Free!
BROKERS
PRO
PRO-PLUS
# of Agents
Monthly Pricing
Monthly Pricing
1–5
$39
$59
6 – 20
$79
$109
21 – 60
$129
$159
61 – 100
$259
$299
101 – 300
$399
$439
301+
Ask About Custom Pricing
ListHub Agent Pricing
BASIC
PRO
PRO-PLUS
Free
$129/year
$229/year
Buy 1 Year Get 2 Months Free!
ListHub Global Pricing To Sign up today: download form here Listing Count
Monthly Cost
1 - 17 Listings
$69.00/month
18 - 50 Listings
$4.00/listing
51 - 100 Listings
$3.50/listing
101 - 300 Listings
$3.25/listing
301 - 600 Listings
$3.00/listing
601 - 1,000 Listings
$2.75/listing
1,001+ Listings
$2.00/listing
CIPS Discount
10% off ListHub Global product
How to Upgrade • Go to www.listhub.com and create/login to your ListHub Account • Click the Pro or Pro-Plus link to upgrade your account today! • Email
[email protected] with your username for the special!
*To Sign up for ListHub Global: download form here
Key Takeaways • The Internet is more important than ever… and we need to „catch up‟ with consumers online! • Client communication is the cornerstone of your business because referrals and repeat customers are everything!
• Don‟t just shoot in the dark with your ad dollars! Measure and demand results for your money. • Get your share of the nearly $92.2 billion international market. • Be ahead of the curve with ListHub‟s Big Data!
