Mastering Online Marketing

Welcome, MLSLINY Tech Fair Attendees!

Your Presenter Ian Bradley ListHub Online Marketing Specialist • [email protected] • 877-847-3394 Ext. 738

Agenda • What is ListHub? • The Latest Online Marketing Trends • Tips to become an Online Marketing Pro • Gain International Exposure with ListHub Global • Measure Your Marketing with ListHub Reports

ListHub Network • 485 MLS connections • 60+ national publisher websites

• Over 2.5 million listings • 50,000+ brokers • Terabytes of consumer traffic data

ListHub Publishers Over 60 national publisher websites with an extended network of over 900 sites!

The Cornerstone of the ListHub Platform - Broker Choice • To distribute or not to distribute • Where to distribute • Where to drive traffic

• Where to drive leads • Every brokerage has different goals, and different business models

How Brokers Can Choose Publisher Value – The Reports

Broker Choice Publisher Value – The Reports

How Brokers Choose Routing Leads Lead Management

• Lead Management gives brokers choice and control • Flexible: • Company • Office • Agent • Supports varied brokerage models

Study on ListHub Accuracy • October 2013– ListHub syndicated 176,915,940 listings! • 19 accuracy cases related to the ListHub feed

• .0000107% of syndicated listings reported accuracy issues as a result of the ListHub feed

Latest Online Marketing Trends

Why Online Marketing? Internet Buyers Need You!

• 92% of home buyers use the Internet to search for a home • 47% of these consumers found the home they purchased online • 90% of buyers who used the Internet purchased their home through an agent

Mobile Explosion • 45% of home buyers use a mobile app or website to search for a home • According to ComScore, mobile users will surpass desktop this year

• In 2013, 60% of Zillow‟s visits came from a mobile device, with weekend traffic topping more than 70%!

3 Tips to Becoming an Online Marketing Pro

Photos Matter: Quality & Quantity

“From our data we can see the listings that include professional photography are getting nearly twice the viewings as listings that are photographed by the agent.” - Herb Dierks, CEO TourFactory.com

Sell The Neighborhood

• Quality of the neighborhood a top factor influencing buyers • Include photos of the neighborhood, local restaurants, shopping, etc.

• Use the remarks section to add details

Claim the Top Spot: Create a Free Agent Profile • Get an edge over the competition! • Important Tip: Use the same email address for your agent profile as in your MLS

International Marketing

The Opportunity  International home sales in the U.S. highest level

 Total market is estimated at $92.2 billion (up 35% y-o-y)  Over 7% nationwide, many markets up to 30%

About International Buyers  Not just for luxury property!  46% of International property sales under $250,000

 In 2013, 60% of purchases were all-cash transactions

 On average, they spent $149,000 MORE than domestic

buyers did

The ListHub Global Vision

Maximize the opportunity for ListHub content owners to market globally and attract international

buyers while providing the same level of data protection ListHub ensures with domestic publishers.

Top International Publishers SouFun  Largest and most visited real estate website in China  Reporting more than 3 million unique users per day  Chinese buyers accounted for nearly a quarter of all international sales

RightMove  UK‟s number one property website  Ranks among the top 10 websites in the UK (ahead of BBC News!)

Big Data… What is it? What data does ListHub have?

What is Big Data? • Big Data is the accumulation and analysis of data on a large scale

• It allows marketers to deliver the right message, at the right time, to the right customer • 91% of brands use customer data to drive their marketing decisions

The Challenges of Big Data

This is What Data Overload Looks Like… • Do you receive reports from Trulia? Zillow? realtor.com? • Are you having trouble comparing one report to another? • Not sure how to make use of the data?

• We have a solution!

ListHub’s Big Data: Upgrade to Pro or Pro-Plus for… • CONSOLIDATED METRICS! Including realtor.com®, Trulia, Zillow, and more! • Reports at brokerage, office, and agent levels! • Agent Tools: • Listing Presentation Flyers • Automated Seller Reports

ListHub Pro Reports

Listing Presentation Flyers

Auto Email Seller Reports • 91% of homebuyers said agent knowledge on the purchase process was “very important!” • 84% said communication skills are “very important!”

Lack of Communication is the #1 seller complaint

Seller Progress Email Update • Track Seller Report progress • View or Print reports • Easily schedule and send reports to clients

ListHub Broker Options BASIC PRO Upgrade • Your listings on more than 60 websites

Benefits Of The Basic Package PLUS:

• Filters for easily choosing publisher

• Online Marketing Reports For Your Brokerage, Every Office, and ALL of Your Agents

• Publisher ratings • Automatic Daily Updates from the MLS

• Redirect Consumer traffic to your website • Free Leads Via Phone and Email • Online technical support • Lead management control

PRO-PLUS Upgrade Benefits Of The Pro Package - PLUS: • Include Your Personal Website Metrics On All Reports!

• Automatic Email For Seller Reports • VIP Phone Support • Custom Branded Listing Presentation Flyers • International traffic data included for ListHub Global users

• Personalized Brokerage Training

• Publisher Scorecard

* Gain International Exposure by upgrading to ListHub Global

ListHub Broker Pricing Buy 1 Month, Get 1 Free Or

Buy 11 & Get 3 Free!

BROKERS

PRO

PRO-PLUS

# of Agents

Monthly Pricing

Monthly Pricing

1–5

$39

$59

6 – 20

$79

$109

21 – 60

$129

$159

61 – 100

$259

$299

101 – 300

$399

$439

301+

Ask About Custom Pricing

ListHub Agent Pricing

BASIC

PRO

PRO-PLUS

Free

$129/year

$229/year

Buy 1 Year Get 2 Months Free!

ListHub Global Pricing To Sign up today: download form here Listing Count

Monthly Cost

1 - 17 Listings

$69.00/month

18 - 50 Listings

$4.00/listing

51 - 100 Listings

$3.50/listing

101 - 300 Listings

$3.25/listing

301 - 600 Listings

$3.00/listing

601 - 1,000 Listings

$2.75/listing

1,001+ Listings

$2.00/listing

CIPS Discount

10% off ListHub Global product

How to Upgrade • Go to www.listhub.com and create/login to your ListHub Account • Click the Pro or Pro-Plus link to upgrade your account today! • Email [email protected] with your username for the special!

*To Sign up for ListHub Global: download form here

Key Takeaways • The Internet is more important than ever… and we need to „catch up‟ with consumers online! • Client communication is the cornerstone of your business because referrals and repeat customers are everything!

• Don‟t just shoot in the dark with your ad dollars! Measure and demand results for your money. • Get your share of the nearly $92.2 billion international market. • Be ahead of the curve with ListHub‟s Big Data!