mass-media-vs-usergenerated-content1745

JAMES NACHTWEY, PHOTOJOURNALIST TED 2007 winner “Photographers go to the extreme edges of human experience to show people what’s going on. Sometimes they put their lives on the line, because they believe your opinions and your influences matter. They aim their pictures and your best instincts: generosity, the sense of right and wrong, the ability and the willingness to identify with others the refusal to accept the unacceptable.”

INTRODUCTION:Excerpt “Open-source software, blogs, songsharing networks, free Internet telephony -- they're each disrupting multibillion-dollar industries and reshaping the landscape of business, politics, and culture. What's the common thread behind them all? Us.” “The Power of Us”, Business Week magazine, June 2005

MEDIA FRAGMENTATION:40’S • • • • • •

Radio Newspaper Magazine Cinema Theater Poster

MEDIA FRAGMENTATION:50’S • • • • • • • •

Radio Newspaper Magazine Cinema Theater Poster TV Long Play

MARSHALL McLUHAN (1911-1980) “World War I a railway war of centralization and encirclement.” “World War II a radio war of decentralization concluded by the Bomb.” “World War III a TV guerilla war with no division between civil and military fronts.”

MARSHALL McLUHAN (1911-1980) “The most human thing about us is our technology.”

http://www.flickr.com/photos/eins3/453867142/in/pool-antiwarstencils/

MEDIA FRAGMENTATION:60’S • • • • • • • • • •

Radio Newspaper Magazine Cinema Theater Poster TV Long Play Tape Satellite

MEDIA FRAGMENTATION:80’S •

Radio, Newspaper, Magazine, Cinema, Theater, Poster, TV, Long Play, Tape, Satellite, CD, Walkman, Video Game, Personal Computer, Videocassette Recorder, Mobile Phone, Laserdisc

MEDIA FRAGMENTATION:90’S Radio, Newspaper, Magazine, Cinema, Theater, Poster, TV, Long Play, Tape, Satellite, CD, Walkman, Video Game, Personal Computer, Videocassette Recorder, Mobile Phone, Laserdisc, DVD, QuickTime, Internet, Email, Webcam, TiVo, PDA, Smartphone

MEDIA FRAGMENTATION:2000 Radio, Newspaper, Magazine, Cinema, Theater, Poster, TV, Long Play, Tape, Satellite, CD, Walkman, Video Game, Personal Computer, Videocassette Recorder, Mobile Phone, Laserdisc, DVD, QuickTime, Internet, Email, Webcam, TiVo, PDA, Smartphone, Satellite Radio, HDTV,Blue Ray, iTunes, Podcasting, Blog, RSS, Flickr, BitTorrent, YouTube, Wikipedia, Joost

COMMUNICATION:Four phases • • • •

Orality Manuscripts Print Electronic

MARTIN LUTHER KING Jr. (1929-1968) “Injustice anywhere is a threat to justice everywhere.”

Hollywood Africans, Jean Michel Basquiat

Evan Roth, Graffiti Research Lab http://flickr.com/photos/urban_data/377812149/

DIGITAL AGE:From Analog to Digital • • • • •

Image Audio Video Information Life

MARSHALL McLUHAN (1911-1980) “The role of the artist is to create an Anti-environment as a means of perception and adjustment.”

DIGITAL AGE:Convergence • • • • • • • •

Mobile phone with camera Watch with calculator PDA iPhone Radio with Internet Television with Internet Print Design with Web Design Broacast Design with Web Design

MASS MEDIA: Tone & Manner • • • • • •

Passive Interruptive One-way Dictation Scatter gun One size fits all

MARSHALL McLuhan (1911-1980) “All media exist to invest our lives with artificial perception and arbitrary values.”

http://www.flickr.com/photos/anukoski/40864622/

MARSHALL McLUHAN (1911-1980) “The discarnate TV user lives in a world between fantasy and dream, and is in a typically hypnotic state, which is the ultimate form and level of participation.”

MARSHALL McLUHAN (1911-1980) “The medium is the message.”

GUSTAVO MACHADO (1969-) “The manipulated medium is the message.”

MASS MEDIA: Tone & Manner • • • •

Passive One-way Dictation Mass Marketing

MASS MEDIA: Formats • • • • • • • •

TV 30/60 sec Commercial Radio Spot Press Ad Advertorial Poster Billboard Classified Ad Transit Ad

MASS MEDIA: Collaborators • • • • • •

Directors Production Companies Media Buyers Advertisers Illustrators Designers

MASS MEDIA: Aesthetic • • • •

Crafted Professionally Made Self-Aggrandizing Perfectly Formed

USER-GENERATED MEDIA: Tone & Manner • • • •

Active Two-way Conversation One-to-One Marketing

USER-GENERATED MEDIA: Formats • • • • • • • • •

Blog RSS Podcasting Rich Media PDF Craigs List Viral Marketing Email Marketing Wiki

ANDY WARHOL (1928-1987) “Everyone will be famous for 15 minutes.”

USER-GENERATED MEDIA: Collaborators • • • • •

Programmers You Media Owners Stock Photography/Illustration Customizable Design Templates

LEV MANOVICH “It has become a cliché to announce that ‘we live in a remix culture’.... What was referred to in post-modern times as quoting, appropriation, and pastiche no longer needs any special name. Now this is simply the basic logic of cultural production.”

PABLO PICASSO (1881-1973) “If there is something to steal, I steal it!”

USER-GENERATED MEDIA: Aesthetic • • • •

Raw Handmade Self-Deprecating Open-Ended

SOCIAL MEDIA: Culture of Sharing • • • • •

Opinions Insights Experiences Points-of-view Everything

PABLO PICASSO (1881-1973) “Success is dangerous. One begins to copy oneself, and to copy oneself is more dangerous than to copy others. It leads to sterility.”

Fight Club

USER-GENERATED MEDIA: Blogs • • •

Over 70 million blogs Opportunity for emerging writers and activists Corporations already started paying attention to this new channel

MARSHALL McLUHAN (1911-1980) “Any new technology is an evolutionary and biological mutation opening doors of perception and new spheres of action to mankind.”

MARSHALL McLUHAN (1911-1980) “Great ages of innovation are the ages in which entire cultures are junked or scrapped. Scrapped.”

BLOGS: Examples • • • •

Disinformation Tree Hugger Post Secret The Consumerist

MARSHALL McLUHAN (1911-1980) “The bias of each medium of communication is far more distorting than the deliberate lie.”

FIRST THINGS FIRST MANIFESTO

“The profession's time and energy is used up manufacturing demand for things that are inessential at best. Many of us have grown increasingly uncomfortable with this view of design. Designers who devote their efforts primarily to advertising, marketing and brand development are supporting, and implicitly endorsing, a mental environment so saturated with commercial messages that it is changing the very way citizen-consumers speak, think, feel, respond and interact. To some extent we are all helping draft a reductive and immeasurably harmful code of public discourse.”

MARSHALL McLUHAN (1911-1980) “Advertising is the art form of the 20th century.”

Bas de Reuver, AdBusters Magazine

NOAM CHOMSKY (1928-) “All over the place, from the popular culture to the propaganda system, there is constant pressure to make people feel that they are helpless, that the only role they can have is to ratify decisions and to consume.”

U2, Pop Mart Tour http://www.flickr.com/photos/95234844@N00/32027269/

Banksy

USER-GENERATED MEDIA: Podcasts • • • • •

Close to 20 million users* 22% of users are 35-44 years old Well-educated (24% have a degree)** Wealthy (19% have a 100K+ household income)** Tech News, National News and Local News are among their major interests

* eMarketer ** Edison Media Research

PODCASTS: Examples • • •

SVA Design as Author MFA Seed Magazine TED Conference

U2, Zoo TV Tour http://www.flickr.com/photos/callumalden/399223754/

MARSHALL McLUHAN (1911-1980) “The greatest propaganda in the world is our mother tongue, that what we learn as children, and which we learn unconsciously. That shapes our perceptions for life.”

U2, Zoo TV Tour http://www.flickr.com/photos/melissa/9992927/

MARSHALL McLUHAN (1911-1980) “All words, in every language, are metaphors.”

U2, Zoo TV Tour http://www.flickr.com/photos/melissa/53142147/

MARSHALL McLUHAN (1911-1980) “Language is a sense, like touch.”

U2, Zoo TV Tour http://www.flickr.com/photos/melissa/9993558/

U2, Zoo TV Tour http://www.flickr.com/photo_zoom.gne?id=9993434&size=l

Banksy

KEVIN KELLY (1952-) “Money is just a type of information.”

Paper recycling business, Brazilian landfill

Ben Franklin, Chris Jordan Depicts 125,000 one-hundred dollar bills ($12.5 million), the amount our government spends every hour on the war in Iraq.

Plastic Bottles, Chris Jordan Depicts two million plastic beverage bottles, the number used in the US every five minutes.

Cans Seurat, Chris Jordan Depicts 106,000 aluminum cans, the number used in the US every thirty seconds.

MARSHALL McLUHAN (1911-1980) “In an age of multiple and massive innovations, obsolescence becomes the major obsession.”

Cell Phones, Chris Jordan Depicts 426,000 cell phones, equal to the number of cell phones retired in the US every day.

Cigarettes, Chris Jordan Depicts 65,000 cigarettes, equal to the number of American teenagers under age eighteen who become addicted to cigarettes every month.

Handguns, Chris Jordan Depicts 29,569 handguns, equal to the number of gun-related deaths in the US in 2004.

Pain Killers, Chris Jordan Depicts 213,000 Vicodin pills, equal to the number of emergency room visits yearly in the US related to misuse or abuse of prescription pain killers.

MARSHALL McLUHAN (1911-1980) “Privacy invasion is now one of our biggest knowledge industries.”

Big Brother

Pale White Dot.

WIRED.COM: The See-Through CEO “Google is not a search engine. Google is a reputation-management system. And that's one of the most powerful reasons so many CEOs have become more transparent: Online, your rep is quantifiable, findable, and totally unavoidable. In other words, radical transparency is a double-edged sword, but once you know the new rules, you can use it to control your image in ways you never could before.”

MARSHALL McLUHAN (1911-1980) “For me any of the little gestures I make are all tentative probes. That’s why I feel free to make them sound as outrageous or extreme as possible. Until you make it extreme, the probe is not very efficient.”

Bad News - The Decline of Reporting, the Business of News, and the Danger to US All, Thomas Fenton (CBS News Senior Foreign Correspondent)

When News Lies - Media Complicity and the Iraq War, Danny Schechter

Media Control – The Spectacular Achievements of Propaganda, Noam Chomsky

Consumed – How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole, Benjamin R. Barber

The Death of Broadcasting? Media’s Digital Future, Jock Given

The Death of Media and the Fight to Save Democracy, Danny Schechter

Atomic Bomb, Andy Warhol

H. G. WELLS (1866-1946) “All of the past is but a beginning of a beginning; all that the human mind has accomplished is but the dream before the awakening.”

JOHN LENNON (1940-1980) “A dream you dream alone is only a dream. A dream you dream together is reality.”

GUSTAVO MACHADO (1969-) “Gustavo Machado is a designer and educator with an almost utopian dream: redesign the world.”

WORKS CITED "100 Million iPods Sold." Apple. 09 April 2007. Apple Inc. 17 Jun 2007 . "Adbusters CultureJammer Headquarters." 2007. Adbusters. 17 Jun 2007 . "Banksy." 2007. 17 Jun 2007 .

WORKS CITED Barber, Benjamin R. Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole. 1st ed. New York: W. W. Norton, 2007. "Basquiat.com." 2007. Jean Michel Basquiat. 17 Jun 2007 . Burgoyne, Patrick. "Advertising: The New Landscape." Creative Review 01 September 2006: 42-45.

WORKS CITED Chomsky, Noam. Media Control: The Spectacular Achievements of Propaganda. 2nd ed. New York: Seven Stories Press, 2002. Chomsky, Noam. "The Noam Chomsky Web Site." 2006. 17 Jun 2007 . "CNN - Breaking News, U.S., World, Weather, Entertainment & Video News." 2007. Time Warner Company. 17 Jun 2007 .

WORKS CITED "Consumers' revolt: Power to the people." Independent Online Edition. 23 February 2007. Independent News and Media Limited. 17 Jun 2007 . "del.icio.us." 2007. Yahoo! Inc. 17 Jun 2007 . "Disinformation: The gateway to the underground - news, politics, conspiracy and weirdness." 2007. The Disinformation Company Ltd. 17 Jun 2007 .

WORKS CITED "Famous Quotes and Quotations at BrainyQuote." 2007. BrainyMedia.com. 17 Jun 2007 . Fenton, Thomas. Bad News - The Decline of Reporting, the Business of News, and the Danger to US All. Reprint ed. New York: Regan Books, 2005. Given, Jock. The Death of Broadcasting? Media's Digital Future. 1st ed. Sydney, Australia: New South Wales University Press, 1998.

WORKS CITED "GNN - Guerrilla News Network." 2007. Guerrilla News Network. 17 Jun 2007 . "Google Watch." 2007. Public Information Research, Inc. 17 Jun 2007 . "H.G. Wells -Encyclopedia Britannica." 2007. Encyclopedia Britannica, Inc. 17 Jun 2007 .

WORKS CITED Johansen, John L. "Steve's Thoughts on Music." So Sue Me. 06 February 2007. 17 Jun 2007 . "John Lennon - The Official Site." 2007. 17 Jun 2007 . Jordan, Chris. "Chris Jordan Photographic Arts." 2007. 17 Jun 2007 .

WORKS CITED Kelly, Kevin. "Kevin Kelly." 2007. 17 Jun 2007 . King, Coretta S. "The King Center.“ 2004. Dr. Martin Luther King, Jr. 17 Jun 2007 . Lyons, Daniel. "Attack of the Blogs." Forbes.com. 14 November 2005. Forbes.com Inc. 17 Jun 2007 .

WORKS CITED Manovich, Lev. "Lev Manovich." 2007. 17 Jun 2007 . McLuhan, Marshall, and Eric McLuhan. The Book of Probes. 1st ed. Corte Madera, CA: Gingko Press, 2003. McCarthy, Michael. "Illegal, violent teen fight clubs face police crackdown." USA Today. 01 August 2006. Gannett Co. Inc. 17 Jun 2007 .

WORKS CITED MFA Design, School of Visual Arts. 2007. The School of Visual Arts. 17 Jun 2007 . "Pablo Picasso - Official Web Site." 2000. Succession Picasso. 17 Jun 2007 . Palahniuk, Chuck. "Fight Club." ChuckPalahniuk.net. 2007. 17 Jun 2007 .

WORKS CITED Plunkett, John, and Louis Rossetto. Mind Grenades: Manifestos from the Future. 1st ed. San Francisco: HardWired, 1996. "PostSecret." 2007. 17 Jun 2007 . Roth, Evan. "Graffiti Research Lab." 2007. GRL. 17 Jun 2007 .

WORKS CITED Schechter, Danny. Death of Media and the Fight to Save Democracy. 1st ed. Hoboken, NJ: Melville House Publishing, 2005. Schechter, Danny. When News Lies: Media Complicity and the Iraq War. 1st ed. New York: Select Books, 2006. Schwarzman, Michel L. "Na era do "We Media" quem faz conteudo e o consumidor." INTERCON 2006 September 2006 17 Jun 2007 ."SlideShare." 2007.

WORKS CITED "Scribd." 2007. Scribd. 17 Jun 2007 . "Seed Magazine - Science is Culture." 2007. Seed Media Group, LLC. 17 Jun 2007 . Siegel, Randy. "Google 2084. " The New York Times.com. 10 October 2005. The New York Times Company. 17 Jun 2007 .

WORKS CITED Sifry, David. "State of the Blogosphere." Sifry's Alerts. 02 April 2007. Technorati, Inc. 17 Jun 2007 . SlideShare Inc. 17 Jun 2007 . "TED: Ideas Worth Spreading." 2007. TED Conference, LLC. 17 Jun 2007 .

WORKS CITED "The Power of Us." Business Week 20 Jun 2005 17 Jun 2007 . "Think Progress." 2007. Center for American Progress Action Fund. 17 Jun 2007 . "TreeHugger." 2007. TreeHugger.com. 17 Jun 2007 .

WORKS CITED "Warhol Foundation." 2002. The Andy Warhol Foundation for Visual Arts, Inc. 17 Jun 2007 . "Welcome to Flickr!" 2007. Yahoo! Inc. 17 Jun 2007 . "Wikipedia, the free encyclopedia.“ 2007. Wikimedia Foundation, Inc. 17 Jun 2007 . "YouTube - Broadcast Yourself." 2007. Google Inc. 17 Jun 2007 .