maruti suzuki

A PROJECT REPORT ON

“Market Study of all Segments of Car And New launches” Of Maruti Suzuki India Limited, Jaipur Submitted in partial fulfillment of Masters of Business Administration (Full Time) To Rajasthan Technical University, Kota

Under the Supervision of Mr. Gopal Agarwal (Sales Manager) M/s K.P. Automotives P. Ltd., Jaipur

Submitted By

VIPIN JAIN (Masters of Business Administration-II) Maharishi Arvind Institute of Engineering and Technology 2006-08 Jaipur

CONTENTS

1.

PREFACE

2.

CERTIFICATE

3.

ACKNOWLEDGEMENT

4.

AN OVERVIEW OF INDIAN AUTOMOBILE INDUSTRY

5.

INTRODUCTION OF MARUTI SUZUKI INDIA LIMITED

• • • •

Profile Manufacturing Research Facilities

4

REARVIEW

5

SWOT OF MARUTI SUZUKI INDIA LIMITED

6

SUBSIDARIES COMPANY OF MARUTI SUZIKI INDIA LIMITED

7

STORY OF MARUTI SX4

8

INTRODUCTION OF MARUTI SUZUKI INDIA LIMITED’S CAR

9

COMPARISION OF ALL SEGMENT CARS ON THE BASIS OF: • • • • •

Features Safety Engine Economy Performance

10

SEGMENT WISE SHARE

11

MARUTI SUZUKI INDIA LIMITED’S SUMMARY • • • • •

Board of Directors Summarized Balance Sheet and Profit & Loss Account Balance Sheet Profit & Loss Account Cash Flow Statement

12

RESEARCH METHODOLOGY

13

QUESTIONNARIES

14

FINDINGS AND RECOMMENDATIONS

15

REFERENCES

16

BIBLOGRAPHY

1) PREFACE “Learning Categories you & Practicing on that learning specializes you”.

With the advancement of science and technology in the modern world business organization have been subject to changes in different ways with respect to their number, size and complexity. The variety of goods and services, which are produced and made available people today are many times, more than what it was earlier. The methods and techniques of production and undergoing continuous improvement. AT the same time, the means of transport and communication are now characterized by quality of services unknown before. On the other hand, while the scope of business is expanding with ever widening opportunities within and outside the country, market condit9ions are also subject to periodic changes in customers in terms of its organizational diversities as well as different dimensions of trade and commerce.

Progress is the continuous process. It is relative and absolute. We can not stop at certain destination and declare that target has achieved.

The summer training program is designed to give the manager of the future, a feel of the corporate happening and work culture. These real life situations are entirely different from the simulation exercise enacted in an artificial environment in side of classroom. And it is precisely because of this reason that this summer training is bridge between the institute and the organization. Summer training program made me to understand how theoretical knowledge will be applied in practical field.

It exactly in this context that I was privileged enough to join Maruti Suzuki India Limited on 1st May, 2007, as a summer trainee. Which is among the INDIA’S Most seller, world class Consumer Vehicles Manufacture, is known not only in professional

management, But alto in enlightened and progressive approach towards employee welfare and betterment of society.

The experience that I got over the past two month has certainly provided me with an orientation, which I believe will help me, shoulder any assignment successfully in future.

In rapidly changing market scenario it is extremely necessary for a company to see that their product provide complete satisfaction to their customers, by fulfilling their needs. During this project I was out of market survey too….pertaining to find out the market potentials and product promotions of Maruti Suzuki India Limited. I have collected all the relevant information through survey.

In other word I used all primary and secondary data, which were available in Maurti Suzuki India Limited’s dealer, at K.P. Automotive P. Ltd., Jaipur, Sales and service department, and through them to develop a COMPETITIVE STRATEGY which could help the company to improve their share in the Consumer Vehicles in all segment and could serve the customer in a better way, by understanding their actual need and incorporating their views in making the vehicles up to their expectations.

I am thankful to all the people who helped me during the training period and in the participation of my report.

ACKNOWLEDGMENT

Doing a project work of this nature is an arduous task in itself. I was fortunate enough to get support from a large number of persons to whom I shall always remain grateful. I am deeply indebted to the management of M/s K.P.Automotives P. Ltd. for providing me an opportunity to undergo summer training in the organization. I Would like to express my heartfelt gratitude to Mr. Gopal Agarwal, Dealer Sales Manager for giving me the opportunity of being associated with the India’s largest car selling company and to do the project “Market analysis of all segment of car and New launches” I am very sincerely thankful to Mr. Gajadhar Somani, Dealer Accounts n Finances Manager for his marvelous verbal support that influenced me in completion of this project. I also want to take the opportunity to thanks all gentlemen who have directly or indirectly helped me during the project work. I wish to express my heartiest gratitude to Mr. Sanjay Parashar, Mr. Bharat Parashar, Mrs. Lavina Khilnani, Mrs. Shikha Sharma, Mr. Om Kasera Sir and all the faculty members of the department of business administration, MAHARISHI ARVIND INSTITUTE OF ENGINEERING AND TECHNOLOGY, Jaipur for their co-operation and guidance. Lastly, I would like to pay my special regards to my respect parents for their encouragement and full support for completing this project work. VIPIN JAIN (MAIET)

AN OVERVIEW ON

INDIAN AUTOMOBILE INDUSTRY

Automobiles have become an indispensable part of our lives, an extension of the human body that provides us faster, cheaper and more convenient mobility every passing day. Behind this betterment go the efforts of those in the industry, in the form of improvement through technological research. What actually lie behind this betterment of the automobiles are the opinions, requirements, likes and dislikes of those who use these vehicles. These wheeled machines affect our lives in ways more than one. Numerous surveys and research are conducted throughout the world every now and then to reveal one or the other aspect of automobiles, be it about the pollution caused due to vehicle population in cities, or rising motor accidents and causes, vehicular technology, alternative medicine and so on.. This section keeps you updated on the latest and the most interesting surveys and researches conducted in the field of automobiles, and help you draw the right conclusion

2004-05

Following India's growing openness, the arrival of new and existing models, easy availability of finance at relatively low rate of interest and price discounts offered by the dealers and manufacturers all have stirred the demand for vehicles and a strong growth of the Indian automobile industry. •

The data obtained from ministry of commerce and industry, shows high growth obtained since 2001- 02 in automobile production continuing in the first three quarters of the 2004-05. Annual growth was 16.0 per cent in April-December, 2004; the growth rate in 2003-04 was 15.1 per cent. The automobile industry grew at a compound annual growth rate (CAGR) of 22 per cent between 1992 and 1997. With investment exceeding Rs. 50,000 crore, the turnover of the automobile industry exceeded Rs. 59,518 crore in 2002-03. Including turnover of the auto-component sector, the automotive industry's turnover, which was above Rs. 84,000 crore in 2002-03, is estimated to have exceeded Rs.1,00,000 crore ( USD 22. 74 billion) in 2003-04. Automobile

Dealers

Network

in

India

Network

in

India

In terms of Car dealer networks and authorized service stations, Maruti leads the pack with Dealer networks and workshops across the country. The other leading automobile manufactures are also trying to cope up and are opening their service stations and dealer workshops in all the metros and major cities of the country. Dealers offer varying kind of discount of finances who in tern pass it on to the customers in the form of reduced interest rates.

Government has liberalized the norms for foreign investment and import of technology and that appears to have benefited the automobile sector. The production of total vehicles increased from 4.2 million in 1998- 99 to 7.3 million in 2003-04. It is likely that the production of such vehicles will exceed 10 million in the next couple of years. The industry has adopted the global standards and this was manifested in the increasing exports of the sector. After a temporary slump during 1998- 99 and 1999-00, such exports registered robust growth rates of well over 50 per cent in 2002-03 and 2003-04 each to exceed two and- a-half times the export figure for 2001-02.

THE KEY FACTOR BEHIND THIS UPSWING Sales incentives, introduction of new models as well as variants coupled with easy availability of low cost finance with comfortable repayment options continued to drive demand and sales of automobiles during the first two quarters of the current year. The risk of an increase in the interest rates, the impact of delayed monsoons on rural demand, and increase in the costs of inputs such as steel are the key concerns for the players in the industry. The auto component sector has also posted significant growth of 20 per cent in 2003-04, to achieve a sales turnover of Rs.30,640 crore (US$ 6.7 billion). Further, there is a potential for higher growth due to outsourcing activities by global automobiles giants. Today, this sector has emerged as another sunrise sector. Opposing the belief that the growth in automobile industry has catered only to the top income-stratum of society, Growth of exports of 32.8 % in the first three quarters of 2004-05, the fastest growth in volumes has come from commercial vehicles as against passenger cars. Between 1998-99 and 2003-04, output of commercial vehicles has grown 2.8 times compared to the 2.2 times increase in passenger cars. Furthermore, two-wheeler output continues to dominate the volume statistics of the sector. In 2003-04, for every passenger car turned out by the sector, there were 7 two-wheelers produced.

MAJOR PLAYERS IN INDIAN AUTOMOBILE MARKET Ashok Leyland

Audi AG

Bajaj Auto

BEML

BMW

Chevrolet

Daewoo Motors

DC Designs

Eicher Motors

Fiat India Pvt Ltd

Force Motor

Ford Motors

General Motors

Hero Honda

Hero Motors

Hindustan Motors

Honda Motor Co.

Hyundai Motors

Kinetic Engineering

Lamborghini

LML India

Mahindra

Maruti Udyog Ltd.

Mercedes Benz

Mitsubishi Motors

Nissan Motors

Porsche

Reva Electric Co.

Rolls-Royce Motor

Royal Enfield

San Motors

Scooters India Ltd

Skoda Auto India

Suzuki Motors

Swaraj Mazda Ltd.

Tata Motors

Terex Vectra

Toyota Kirloskar Motors

TVS Suzuki

Volvo

Yamaha Motor

Smart Motors

PRODUCTION CAR PRODUCTION TREND 200102

Category

200203

200304

2004-05 2005-06

Passenger Cars

500301 557410 782562 960487 1045881

Utility Vehicles

105667 114479 146325 182018

196371

MPVs

63751

66661

Grand Total

669719 723330 989560 1209876 1308913

51441

60673

67371

1200000 1000000 800000

MPVs

0

2005-06

200000 2004-05

Utility Vehicles

2003-04

400000

2002-03

Passenger Cars

2001-02

600000

Total market share of world automobile market. Production of 4-Wheelers

Manufacturers

2005-06 (AprMar) In Nos.

Manufacturers

Japanese OEM

2005-06 (AprMar) In Nos.

Korean OEM

Maruti Udyog Ltd.

572,097

Hyundai Motor India Ltd.

260,440

Toyota Kirloskar Motor Pvt. Ltd.

44,975

Honda Siel Cars India Ltd.

41,361

General Motors India Pvt. Ltd.

30,687

Swaraj Mazda Ltd.

11,946

Ford India Pvt. Ltd.

26,946

Total

670,379

Total

57,633

American OEM

European OEM

Indian OEM

Skoda Auto India Pvt. Ltd.

9.767

Tata Motors Ltd.

449,878

Daimler Chrysler India Pvt. Ltd.

1,780

Mahindra & Mahindra Ltd.

128,601

Volvo India Pvt. Ltd.

1,004

Ashok Leyland Ltd.

65,085

Tatra Trucks India Ltd.

125

Force Motors Ltd.

35,728

Fiat India Pvt. Ltd.

671

Eicher Motors Ltd.

24,348

Hindustan Motors Ltd.

15,458

Total

719,098

Total

13,347

India is the second-biggest market for small cars after Japan. It accounts for 60% of the domestic market.

• •

•

India represents one of the largest two-wheeler markets in the world, with an estimated size of 5.4 million units a year. India is the two-wheeler capital of Asia with an average of 27 two-wheelers per thousand people, compared to China's 8 two-wheelers per thousand people. India became the fastest growing car market in the world in 2004, growth rate of 20%.

Snippets • • • • •

India is being recognized as potential emerging auto market. Foreign players are adding to their investments in Indian auto industry. Passenger vehicles sales crossed the mark of 1 million in 2004-05. Automobile industry expert predicts that by 2050 every sixth car in the world will be for Indians. 2/3rd of auto component production is consumed directly by OEMs.

Facts & Figures It seems that India has finally arrived in the big league of Asian car markets. Steady and impressive annual gowth rate, presence of international automakers, relaxation of foreign exchange and equity regulations, reduction of tariffs on imports and few others are the components of its booming auto market. The country has now come to be recognized as a potential emerging auto market. The perception of foreign investors has changed, everybody wanting to be here. For the first time, in the financial year end in 2005, the total sales of passenger vehicles - cars, utility vehicles and multi-utility vehicles - crossed the one-million mark to touch 1.06 million, with exports of 166,000 vehicles. Study says that by 2010 India will take over Germany in sales volumes and Japan by 2012. And by 2050, Indians will buy every sixth car produced in the world. Apart from serving the domestic market, the auto sector has turned as a sourcing base for the global auto majors. The auto component market is also in its full swing. As per the research of RNCOS, one of the leading industry firm, the Indian automobile component industry is estimated to triple from USD 63 billion to USD 190 billion within a span of six years by 2012.

1200000 1000000 800000

Passenger Cars Utility Vehicles

600000

MPVs 400000

Grand Total

200000 0 2001-02

2002-03

2003-04

2004-05

Sales

CAR SALES TREND Category

2001-02

2002-03

2003-04

2004-05

2005-06

Passenger Cars

509088

541491

696153

820179

882094

Utility Vehicles

104253

113620

146388

176360

194577

MPVs

61775

52087

59555

65033

66366

Grand Total

675116

707198

902096

1061572

1143037

Indian Automobile Industry Estimation

Estimated turnover USD 12 billlion, plus components revenue USD 3 billion, this is the vastness of Indian automobile industry. Industry analysts predict this industry to touch USD 13000 million mark by 2010, a cumulative growth of 9.5% annually. It is said that for every Re 1 spent, the auto sector returns Rs. 2.24 to the Indian economy.

The first auto vehicle rolled out in India at the end of 19th century. Today, India is the the 2nd largest tractor and 5th largest Automobile History commercial vehicle manufacturer in the world On the cost front, OEMs eyeing India in a big way to source products and components at significant discounts to home market. Industry Investment On the revenue side, OEMs are active in the booming passenger car market in India.

Industry Growth

The passenger car and motorcycle segment in Indian auto market is growing by 8-9 per cent. The two-wheeler segment will clock 11.5% rise by 2007. Commercial vehicle to grow by 5.2 per cent.

India is the 11th largest Passenger Cars producing countries in the world and 4th largest in Heavy Trucks. Maruti Udyog Ltd. is the Vehicle Production leading 4-wheelers manufacturer. Hero Honda is the leading 2wheelers manufacturer.

Auto Export

Passenger vehicle exports have grown over five times and twowheeler exports have reached more than double. Exports of auto components, whose manufacturing costs are 30-40 per cent lower than in the West, have grown at 25% a year between 2000 to 2005.

Ranks among the top 7 country using automobiles in unit

Rank

2006

2005

2004

2003

1

China

China

China

China

2

India

Thailand

Thailand

Thailand

3

Thailand

India

USA

USA

4

Vietnam

Vietnam

Vietnam

Indonesia

5

USA

USA

India

Vietnam

6

Russia

Russia

Indonesia

India

7

Korea

Indonesia

Korea

Korea

And by the end of 2008-09, India may got the first position due to emerging and fast growing Economy.

Indian Auto Market Growth for the year 2005-06 •

The domestic automobile industry sales grew 12.8 per cent at 89,10,224 units as against 78,97,629 units in 2004-05.

•

The automotive industry crossed a landmark with total vehicle production of 10 million units.

•

According to the Society of Indian Automobile Manufacturers (SIAM), car sales was 8,82,094 units against 8,20,179 units in 2004-05.

•

The growth of domestic passenger car market was 7.5 per cent

•

Car exports stood at 1,70,193 units against 1,60,670 units in 200405.

•

The two-wheeler segment, the market grew by 13.6 per cent with 70,56,317 units against 62,09,765 units in 2004-05.

•

Motorcycles had the upward march, 17.1 per cent in domestic market touching 58,15,417 units against 49,64,753 units in 2004-05.

•

Scooter segment grew by 1.5 per cent, fall at 9,08,159 units against 9,22,428 units in 2004-05.

•

Commercial vehicles segment grew at 10.1 per cent with 3,50,683 units against 3,18,430 units in 2004-05.

•

Medium and heavy commercial vehicles managed a growth of 4.5 per cent against 23 per cent growth in the year ended March 31, 2005.

•

Light commercial vehicles sales growth was 19.4 per cent at 1,43,237 units against 1,19,924 units in 2004-05.

Exports Automobile Export Numbers

180000 160000 140000 120000 Passenger Cars

100000

Utility Vehicles

80000

MPVs Grand Total

60000 40000 20000 0 2001-02

2002-03

2003-04

2004-05

2005-06

EXPORTS EXPORTS TRENDS Category

2001-02

2002-03

2003-04

2004-05

2005-06

Passenger Cars

49273

70263

125320

160670

170193

Utility Vehicles

3077

1177

3049

4505

4486

MPVs

815

565

922

1227

1093

53165

72005

129291

166402

175772

Grand Total

INTRODUCTION

OF

MARUTI SUZUKI INDIA LIMITED

Today, Maruti Suzuki India Limited, a subsidiary of Suzuki Motor Corporation of Japan, garners major share of automobile market in India and, has been the leader of the Indian car market for about two decades. It has completely revolutionized the Indian car market and has brought out numerous models to cater to every section of society.

Maruti Udyog Ltd. (MUL) is the first automobile company in the world to be honoured with an ISO 9000:2000 certificate.


Maruti Suzuki India Limited previously known as Maruti Udyog Limited is the premier car company in India. MUL was established in Feb 1981 through an Act of Parliament. The company entered into collaboration with Suzuki Motor Corporation of Japan to manufacture cars. Start selling the first vehicle from 14 Dec., 1983. Its manufacturing plant, located some 25 km south of New Delhi in Gurgaon, has an installed capacity of 3,50,000 units per annum, with a capability to produce about half a million vehicles.

Maruti Suzuki India Limited (MUL) was established in Feb 1981 through an Act of Parliament, as a Government company with Suzuki Motor Corporation of Japan holding 26 per cent stake. It was entrusted the task of achieving the following: • • •

Modernization of the Indian Automobile Industry. Production of vehicles in large volumes Production of fuel efficient vehicles. Suzuki was an obvious choice because of its unparalled expertise in small cars. The Joint Venture agreement was signed between Government of India and Suzuki Motor Company (now Suzuki Motor Corporation of Japan) in Oct 1982. The company went into production in a record time of 13 months and the first car was rolled out from Maruti Suzuki India Limited Gurgaon in December, 1983. First Customer

Mr. Harpal Singh, Maruti’s first customer, proudly received the keys of the Maruti 800 car from the Prime Minister Smt. Indira Gandhi on December 14, 1983.

When Maruti began operations in 1983, there were only two other car companies in India and the total size of the Indian passenger car market was a measly 40,000 units per year. From the start, Maruti caught the imagination of Indian car customers and launched four new models, including a hatchback, a mini multipurpose van, an entry sedan and a SUV, over the next decade. Each of these models was an instant draw with the Indian consumers. Suzuki Motor Corporation increased its stake on two occasions (26>> 40 >> 50 >> controlling stake and brought it to 50 per cent in the mid 1990s (and to 54% with privatization in 2002).

Mission


The main objective behind formation of Maruti Suzuki India Limited was to meet the growing demand of a personal mode of transport caused by the lack of an efficient public transport system.

Market Share Market Share Market Share Market Share Till date, over 6 million (60,00,000) Maruti cars have rolled out from its manufacturing facilities. At the end of 2005-06, Maruti had a market share of about 54 per cent of the Indian passenger car market. The company sold 5,61,822 vehicles in 2005-06 including exports of 34784 units. Maruti’s cumulative exports are over 4 lakh units.

5%

4%

16%

55%

9% 11%

Brands Maruti Alto

Maruti Baleno

Maruti Esteem

Maruti Gypsy

Maruti Omni

Maruti Swift

Maruti Versa

Maruti Vitara

Maruti Wagon-R

Maruti Zen Estilo

Maruti Honda Tata Hundai Toyota other

Manufacturing Plant at Gurgaon, Haryana, production capable to produce lakh units.

OLD LOGO

NEW LOGO

MODELS OF MARUTI CARS

MODEL

TYPE

Maruti 800

Small

• •

Maruti 800 STD BS III Maruti 800 AC BS III Small

Omni • • •

5 seater Maruti Omni 8 seater Maruti Omni LPG Maruti Omni Small

Maruti Alto • • •

Alto Alto Lx Alto Lxi

Maruti Zen Estilo • • •

Maruti Zen Estilo Lx Maruti Zen Estilo Lxi Maruti Zen Estilo Vxi Mid-Size

Wagon R • • • • •

WagonR WagonR WagonR WagonR WagonR

Lx Lxi Vxi Ax Duo

Versa • •

Mid-Size

5 seater 8 seater ( DX & DX2)

Mid-Size

Maruti Esteem • • •

Maruti Esteem Lx Maruti Esteem Lxi Maruti Esteem Vxi

Baleno • •

Mid-Size

Baleno Sedan VXi Baleno Sedan LXi Mid-Size

Swift • • •

Mid-Size

Swift LXi Swift VXi Swift ZXi

Maruti Zen Classic

Mid-Size

Maruti Gypsy

SUV

• •

Hard top Soft top

Maruti SX4 • •

Mid-Size

Maruti SX4 Vxi Maruti SX4 Zxi

Grand Vitara

SUV

True Value Maruti Dr.School

Maruti Insurance

N2N Fleet Management

Maruti Finance

Auth.Ser. Stations MGA

OTHER CORE PRODUCTS ARE:









True Value Maruti Finance Maruti Insurance N2N Fleet Management Maruti G Accessories Authorized Services Stations Maruti Driving School Auto Card

Auto Card

Maruti Suzuki

SWOT ANALYSIS

Strength: Weakness: -

Heavy Market Share

-

Low approach in Premium Segment

-

Variety of Models

-

Less attention in Diesel Cars

-

Economical

-

No. of service station

Threats

Opportunity -

Now looking for more low priced cars

-

Tata’s Lakhtakiya Car

-

Diesel Engine Cars

-

Moving Trend of Luxury Car

Car market leader Maruti Udyog today launched SX4 sedan, a bold, muscular and feature-packed car, powered by the global M-series engine and built on a brand new platform. SX4 sedan is the second global car, after the Swift, from Suzuki Motor Corporation, the parent company of Maruti Udyog. SX4 Sedan is making its debut in India, before being launched in Europe and Japan. Speaking at the launch Mr. Jagdish Khattar, Managing Director & CEO, Maruti Udyog, said “SX4 sedan is just the right car with which Maruti Udyog can reinforce its presence in the A3 segment and enhance its leadership”. He added: “The large number of customers who bought our compact cars 4-5 years ago, and also Esteem and Baleno customers, will now choose the SX4 as the next upgrade option. Besides, people who like to own a Maruti Suzuki car, but were considering moving to competitors because we did not offer an A3 segment car of their choice, will now choose the SX4 sedan”. The SX4 sedan is being launched soon after Maruti Udyog has completed its best year ever (2006-07) in terms of sales, financials, investment milestones and model launches. All the company’s three new launches last year – WagonR Duo, Zen Estilo and Swift Diesel --- achieved record success. Global car with Global Engine The SX4 sedan is fitted with an advanced M series engine. The M-series represents the future of Suzuki’s engine technology. It is designed to be compliant to Euro 4 and Euro 5 norms in future. Suzuki has developed this engine by picking up the best features of the engine series used so far in Suzuki vehicles and incorporating them in this latest series. The 4-valve, 1.6 liter engine will produce a maximum power of 102 bhp @5500 rpm. The engine also has a high torque of 145Nm @4200 rpm, which makes driving comfortable.

Xtra large The SX4 sedan is the tallest, widest and the longest car in its class. It comes with the widest tyres, and a boot space of 505 liters. The ground clearance of SX4 sedan is 190 mm, the highest in the A3 segment.

Feature packed sedan SX4 sedan is equipped with features that impart aesthetics, status, convenience and safety. It offers a music system integrated with the dashboard, with audio control on the steering wheels. In addition, auto climate control system provides comfort and convenience. The antenna is embedded in the glass, further enhancing aesthetics of the car. An illuminated key insert and variable instrument illumination are among the other unique features of the SX4 sedan. The SX4 sedan is available in two variants: Vxi and Zxi. In addition, Zxi comes with the option of a leather pack comprising leather seats, leather steering cover and leather door trims. The SX4 is available in seven vibrant colours. The “S” in “SX4” stands for Sport. “X” denotes RelaX. “4” denotes 4-seasons drive. Safety The SX4 sedan is fitted with safety features like ABS, EBD and Dual SRS airbags. It also has front and rear side door impact beams. Safety is enhanced through seat belt pre-tensioners and force limiters . In the internal EURO NCAP testing, the SX4 sedan has got a high rating of 4. The upright, theater seating in SX4 sedan provides better visibility. The immobilizer, a state-of-the-art anti theft device, has also been installed in the SX4 sedan. SX4 sedan and Maruti engineers The localization level of SX4 sedan is 79%. Maruti’s engineers have contributed in making the car suitable for Indian conditions, especially in critical areas like suspension tuning, ground clearance, engine tuning and seat comfort. Interiors have been toned to the taste of Indian customers. The SX4 sedan will be manufactured at Maruti Udyog’s state-of-the-art manufacturing facility at Manesar, which was formally inaugurated in February 2007.

Suzuki Motor Corporation and SX4 Sedan The SX4 Sedan is a significant model for Suzuki Motor Corporation as well, as the company evolves from being the leading mini car maker in the world, to a complete car maker.

Recent Suzuki cars, including the Swift and now the SX4, come with a more aggressive, curvy and bold design. The European design influence is clearly evident. This is a deliberate shift from the staid and straight lines, traditionally seen in Suzuki models. Alongside the conscious shift in product design, Suzuki has taken other initiatives in its evolution, including entering the World Rally Championship. It has also embarked on developing “global cars” like Swift and SX4 which, while exuding an international and contemporary feel, are tuned to domestic requirements of individual markets. Price The SX4 Sedan has been priced aggressively as an introductory offer. Model SX4 Vxi SX4 Zxi SX4 Zxi leather

City Delhi Delhi Delhi

EX-SHOWROOM (Rs) 618000 689000 724000

Maruti

Alto LXi - BS III

Technical Specifications

Standard Features

Dimensions & Weights Overall 3495 mm Length Overall 1475 mm Width Overall 1460 mm Height Wheel Base 2360 mm Ground 166 mm Clearance Front Track 1290 mm Rear Track 1290 mm Front 1190 mm Legroom Rear 900 mm Legroom Kerb Weight 740 kg Gross Vehicle 1165 kg Weight No of Doors 5 door

Air Conditioner Power Windows

Capacity Seating Capacity Fuel Tank Capacity

5 person 35 liter Fuel Efficiency

Mileage (Highway) Mileage (City) Mileage (Overall)

Power Door Locks Power Steering Anti-Lock Braking System Traction Control Driver Air-Bags Passenger Air-Bags Immobilizer Cup Holders Folding Rear-Seat Rear Wash Wiper Alloy Wheels Tubeless Tyres Central Locking

18.3 km/liter 13.6 km/liter

Remote Boot/Fuel-Lid Steering Adjustment

14.5 km/liter Tachometer Performance

Maximum Speed

Feature

137 Km/Hour

Child Safety Locks

Availability

0-100kmph 21.5 seconds 1/4 Mile 21.7 seconds 80kmph-0 35.8 meters (Braking)

Front Fog Lights

Engine Engine FC engine Type/Model Displaceme 796 cc nt Power 47 PS @ 6200 rpm Torque 62 Nm @ 3000 rpm No of 3 cylinder Cylinders Valves per 4 valve Cylender Fuel Type Petrol Fuel System MPFI

Defogger (Rear)

Transmission Transmissio Manual n Type Gears/Spee 5 Gears ds

Sun-Roof

Suspensions McPherson Strut with Front torsion type anti-roll Suspension bar

•

Front and rear seat belts

Rear Defroster

Leather Seats Power Seats AM/FM Radio Cassette Player CD Player

Moon-Roof

Detailed Features Comfort

• • • • • •

AC with heater Rotary control for AC Tinted glasses Outside rear view mirror (RHS) Remote fuel lid opener Electronic power steering

Exterior

• • •

Front Bumper Dynamic Front Grill S mark

Interior

• • • • • •

Fabric seats Moulded carpet Luggage compartment carpet Moulded door trims Cabin lamp Electronic Tripmeter

New Car Comparison Unit

Tata Indica V2 Maruti Alto Fiat Palio Stile Xeta GLX - BS LXi - BS III 1.1 SLX III

Hyundai i10 D-Lite

Air Conditioner Power Windows Power Door Locks Power Steering

-

-

-

-

Anti-Braking System Traction Control Air-Bags(Driver | Passenger)

|

|

|

|

Immobilizer Cup Holders Folding RearSeat Rear Wash Wiper Alloy Wheels Tubeless Tyres Central Locking Remote Fuel-Lid Steering Adjustment Tachometer

-

Child Safety Locks Front Fog Lights Defogger (Rear)

Dimensions and Weights Overall Length

mm

Tata Indica V2 Maruti Alto Fiat Palio Stile Xeta GLX - BS Hyundai i10 D-Lite LXi - BS III 1.1 SLX III 3495 3675 3827 3565

Overall Width mm Overall Height mm Wheel Base mm Ground Clearance mm Front Track mm Rear Track mm Front Headroom mm Front Legroom mm Rear Legroom mm Boot Space liter Gross Vehicle Weight kg Kerb Weight kg Fuel Economy Mileage (Highway km/liter ) Mileage km/liter (City) Mileage km/liter (Overall) Capacities Seating person Capacity Fuel Tank liter Capacity No of Doors Performance Maximu kmph m Speed 0seconds 100kmph 1/4 Mile seconds 100kmph -0 meters (Braking) 80kmph0 meters (Braking) Engine

Engine Type/Mo del

Displace cc

1475 1460 2360 166 1290 1290

1665 1620 1595 1485 1440 1550 2400 2373 2380 170 170 165 1400 1415 1400 1380 1378 1385 955 960 1190 1080 900 820 830 217 260 1165 1395 740 995 990 860 Tata Indica V2 Maruti Alto Fiat Palio Stile Xeta GLX - BS Hyundai i10 D-Lite LXi - BS III 1.1 SLX III 18.3

15.3

15.7

13.6

11.1

10.6

14.5

11.9

12.8

Tata Indica V2 Maruti Alto Fiat Palio Stile Xeta GLX - BS LXi - BS III 1.1 SLX III

Hyundai i10 D-Lite

5

5

5

5

35

37

47

35

5

5

5

5

Tata Indica V2 Maruti Alto Fiat Palio Stile Xeta GLX - BS LXi - BS III 1.1 SLX III 137

152

131

21.5

17.4

21

21.7

20.7

20.5

60.1

51.6

34.8

33

35.8

Hyundai i10 D-Lite

Tata Indica V2 Maruti Alto Fiat Palio Stile Hyundai i10 D-Lite Xeta GLX - BS LXi - BS III 1.1 SLX III 475 SI Multi Point Fuel injection iRDE 1.1, 4-cylinder FC engine System with 1.1L FIRE Petrol 32-bit microprocesso r 796 1396 1108 1086

ment Power PS@rpm Torque Nm@rpm Valve Mechanis m Bore mm Stroke mm Compres sion Ratio No of cylinder Cylinders Cylinder Configur ation Valves per valve Cylender Ignition Type Engine Block Material Block Head Material Fuel Type

47@6200 70@4800 62@3000 122@2600

3

4

75 79.5

70 72

9

9.6

4

4

4

In-line

Inline

Inline

2

2

Iron

Iron Petrol

MPFI

Petrol

Petrol

MPFI

Electronic multipoint with 32 bit microprocesso r

Tata Indica V2 Maruti Alto Fiat Palio Stile Xeta GLX - BS LXi - BS III 1.1 SLX III

Transmission

Maruti

67@5500 99@2800

SOHC

Fuel System

Transmis sion Type Gear

57@5250 92@2750

Manual 5

5

Manual

Manual

5

5

800 AC - BS III

Petrol

Hyundai i10 D-Lite

Manual

Technical Specifications

Standard Features

Dimensions & Weights Overall Length 3335 mm Overall Width 1440 mm Overall Height 1405 mm Wheel Base 2175 mm Ground Clearance 170 mm Front Legroom 1130 mm Rear Legroom 790 mm Kerb Weight 665 kg Gross Vehicle 1000 kg Weight No of Doors 4 door

Feature Air Conditioner Power Windows

Capacity Seating Capacity 4 person Fuel Tank Capacity 28 liter

Driver Air-Bags

Fuel Efficiency Mileage (Highway) 18.7 km/liter Mileage (City) 13.1 km/liter Mileage (Overall) 14.2 km/liter

Maximum Speed 0-100kmph 1/4 Mile 80kmph-0 (Braking)

Performance 144 Km/Hour 20.8 seconds 39.5 seconds 42.8 meters

Engine Engine Type/Model Water cooled SOHC (1C2V) Displacement 796 cc Power 38 PS @ 5000 rpm Torque 59 Nm @ 2500 rpm Valve Mechanism SOHC No of Cylinders 3 cylinder Cylinder Inline Configuration Valves per Cylender 2 valve Fuel Type Petrol Transmission Transmission Type Manual Gears/Speeds 4 Gears Suspensions McPherson strut & coil Front Suspension spring Coil spring with gas filled Rear Suspension shock absorbers

Steering Type Power Assisted

Steering Rack & pinion Standard

Availability

Power Door Locks Power Steering Anti-Lock Braking System Traction Control

Passenger Air-Bags Immobilizer Cup Holders Folding Rear-Seat Rear Wash Wiper Alloy Wheels Tubeless Tyres Central Locking

-

Remote Boot/Fuel-Lid Steering Adjustment

-

Tachometer Child Safety Locks Front Fog Lights Rear Defroster Defogger (Rear) Leather Seats Power Seats AM/FM Radio

-

Minimum Turning Radius

Front Brakes Rear Brakes

Tyres

4.4 meter Brakes Disc Drum

Wheels & Tyres 145 / 70 R-12

Cassette Player CD Player Sun-Roof Moon-Roof

Safety

• • • • • • •

Laminated windshield Additional body reinforcements High mount rear stop lamp Collapsible steering column Front and rear seats belts Head lamp leveling device Side impact beams

Electricals

• • • • • • • •

Maruti

Front wipers (2 speed + Intermittent) Cabin light (3 positions) Windshield washer Airflow controls Clear lens headlamps Clear lens rear combination lamps Halogen bulbs Air conditioner

Omni 8-Seater - BS III

Technical Specifications

Standard Features

Dimensions & Weights Overall Length 3370 mm Overall Width 1410 mm Overall Height 1640 mm Wheel Base 1840 mm Ground Clearance 165 mm Front Track 1205 mm Rear Track 1190 mm Kerb Weight 785 kg No of Doors 5 door Capacity Seating Capacity 8 person Fuel Tank Capacity 36 liter Fuel Efficiency Mileage (Highway) 17.9 km/liter Mileage (City) 12.7 km/liter Mileage (Overall) 13.7 km/liter Performance

Engine Type/Model

Engine 4 stroke cycle, Water cooled 796 cc 38 PS @ 5000 rpm 59 Nm @ 3000 rpm 3 cylinder

Displacement Power Torque No of Cylinders Cylinder Inline Configuration Valves per Cylender 2 valve Fuel Type Petrol

Transmission Transmission Type Manual Gears/Speeds 4 Gears Suspensions Front Suspension McPherson Strut Leaf spring with Shock Rear Suspension absorbers

Feature Air Conditioner Power Windows Power Door Locks Power Steering Anti-Lock Braking System Traction Control Driver Air-Bags Passenger Air-Bags Immobilizer Cup Holders Folding Rear-Seat Rear Wash Wiper Alloy Wheels Tubeless Tyres Central Locking Remote Boot/Fuel-Lid Steering Adjustment Tachometer Child Safety Locks

Steering Type Power Assisted Minimum Turning Radius

Front Brakes Rear Brakes

Tyres

Steering Recirculating ball and nut Standard

Front Fog Lights

4.1 meter

Rear Defroster

Brakes Disc (Booster Assisted) Drum Brakes

Defogger (Rear)

Wheels & Tyres 145R 12 LT 6PR (Radial)

Leather Seats Power Seats

Availability

AM/FM Radio

• Cassette Player CD Player Sun-Roof Moon-Roof Electricals

• • • • •

Maruti

2 speed windshield wiper 3 position cabin light Multi-function levers High mount rear stop lamp Headlamp leveling device

Zen Estilo VXi ABS

Technical Specifications

Standard Features

Dimensions & Weights Overall Length 3495 mm Overall Width 1495 mm Overall Height 1595 mm Wheel Base 2360 mm Ground 165 mm Clearance Front Track 1295 mm Rear Track 1290 mm Kerb Weight 875 kg Gross Vehicle 1275 kg Weight No of Doors 5 door

Feature Air Conditioner Power Windows Power Door Locks Power Steering Anti-Lock Braking System Traction Control

Capacity Seating Capacity 5 person

Driver Air-Bags Passenger Air-Bags Immobilizer Cup Holders

Availability

Fuel Tank Capacity

35 liter

Fuel Mileage 17.7 (Highway) Mileage (City) 12.6 Mileage (Overall)13.3

Efficiency

km/liter km/liter

Engine

1061 cc 65 PS @ 6200 rpm 84 Nm @ 3500 rpm 68.5 mm 72 mm

Central Locking Remote Boot/Fuel-Lid Steering Adjustment Tachometer Child Safety Locks Front Fog Lights Rear Defroster Defogger (Rear) Leather Seats Power Seats AM/FM Radio Cassette Player

9:1 4 cylinder Inline

CD Player Sun-Roof

4 valve Petrol MPFI

Moon-Roof

Detailed Features

Manual 5 Gears Cable

Suspensions McPherson strut with torsion type roll control device Coil spring, Gas-filled shock Rear Suspension absorbers with three link rigid and isolated trailing arm Front Suspension

Steering Type Power Assisted Minimum Turning Radius

Tubeless Tyres

1.1L, 4-Cyl, F10D Petrol

Transmission Transmission Type Gears/Speeds Clutch Type

Alloy Wheels

km/liter

Performance Maximum Speed 148 Km/Hour 0-100kmph 16.8 seconds 1/4 Mile 20.9 seconds 100kmph-0 51.8 meters (Braking) 80kmph-0 35.9 meters (Braking)

Engine Type/Model Displacement Power Torque Bore Stroke Compression Ratio No of Cylinders Cylinder Configuration Valves per Cylender Fuel Type Fuel System

Folding Rear-Seat Rear Wash Wiper

Steering Electronic Power Steering (EPS) Standard 4.6 meter

Comfort

• • • • • • • • • • • • •

Front/Rear Power Windows Power Steering Front Door Pocket Remote Keyless Entry System Internally Adjustable ORVM (Electrical) Air Conditioning Remote Fuel Lid Opener Co-driver Vanity Mirror (Sun Visor) Grip Assistant (3 nos) Co-driver Side Front Door Lock 4 Speakers Centre Console with Cup Holders IP Pocket

• • • •

Tachometer Lights-off & Key Reminder Chime Accessory Socket Ash Tray

Exterior

• • • • • • • •

Maruti

Body Coloured Bumpers Body Side Moulding Full Wheel Cap Black Out Film Front Fog Lamps Body Coloured Side Door Handles Body Coloured Outside Door Mirrors Body Coloured Back Door Handle na

Wagon R AX

Technical Specifications

Standard Features

Dimensions & Weights Overall Length 3520 mm Overall Width 1490 mm Overall Height 1660 mm Wheel Base 2360 mm Ground Clearance 165 mm Front Track 1295 mm Rear Track 1290 mm Front Headroom 1040 mm Front Legroom 985 mm Rear Legroom 890 mm Kerb Weight 840 kg Gross Vehicle 1240 kg Weight No of Doors 5 door

Feature Air Conditioner Power Windows Power Door Locks Power Steering Anti-Lock Braking System Traction Control Driver Air-Bags Passenger Air-Bags

Capacity Seating Capacity 5 person Fuel Tank Capacity 35 liter Fuel Efficiency Mileage (Highway) 15.7 km/liter

Immobilizer Cup Holders Folding Rear-Seat

Availability

Mileage (City) 10.2 km/liter Mileage (Overall) 11.3 km/liter Performance Maximum Speed 145 Km/Hour 0-100kmph 17.4 seconds 1/4 Mile 21.2 seconds 100kmph-0 71.1 meters (Braking) 80kmph-0 53.8 meters (Braking) Engine Engine Type/ModelFC Engine Displacement 1061 cc Power 67 PS @ 6200 rpm Torque 84 Nm @ 3500 rpm Bore 68.5 mm Stroke 72 mm Compression Ratio 9:1 No of Cylinders 4 cylinder Cylinder Inline Configuration Valves per 4 valve Cylender Fuel Type Petrol Fuel System MPFI Transmission Transmission Type Automatic Gears/Speeds 3 Gears Suspensions McPherson Strut with torsion Front Suspension type roll control device Coil spring, gas-filled shock Rear Suspension absorbers with Steering Steering Type Electronic Power Steering Power Assisted Standard Minimum Turning 4.6 meter Radius

Brake Type Front Brakes Rear Brakes

Wheel Type Wheel Size Tyres

Brakes 8" Booster-assisted Disc, Drum Wheels & Tyres steel 4J x 13 155/80 R13

Rear Wash Wiper Alloy Wheels Tubeless Tyres Central Locking Remote Boot/Fuel-Lid Steering Adjustment Tachometer Child Safety Locks Front Fog Lights Rear Defroster Defogger (Rear) Leather Seats Power Seats AM/FM Radio Cassette Player CD Player Sun-Roof Moon-Roof

Maruti

Versa DX2 - BS III

Technical Specifications

Standard Features

Dimensions & Weights Overall Length 3675 mm Overall Width 1475 mm Overall Height 1905 mm Wheel Base 2350 mm Front Track 1280 mm Rear Track 1290 mm Front Legroom 1124 mm Rear Legroom 865 mm Kerb Weight 985 kg Gross Vehicle 1585 kg Weight No of Doors 5 door

Feature Air Conditioner Power Windows Power Door Locks

Seating Capacity Fuel Tank Capacity

Power Steering Anti-Lock Braking System Traction Control Driver Air-Bags

Capacity 8 person

Passenger Air-Bags

40 liter

Immobilizer Cup Holders Folding Rear-Seat

Fuel Efficiency Mileage (Highway) 14.1 km/liter Mileage (City) 10.6 km/liter Mileage (Overall) 11.3 km/liter Performance Maximum Speed 150 Km/Hour 0-100kmph 13.6 seconds 1/4 Mile 23.5 seconds 100kmph-0 54.6 meters (Braking) 32.2 meters Engine Engine 1.3L MPFI Petrol Type/Model Displacement 1298 cc Power 83 PS @ 6000 rpm Torque 102 Nm @ 3000 rpm Valve Mechanism SOHC Bore 74 mm Stroke 75.5 mm

Availability

Rear Wash Wiper Alloy Wheels Tubeless Tyres Central Locking Remote Boot/Fuel-Lid Steering Adjustment Tachometer Child Safety Locks Front Fog Lights Rear Defroster Defogger (Rear) Leather Seats

-

-

Compression Ratio 9:1 No of Cylinders 4 cylinder Cylinder Inline Configuration Valves per 4 valve Cylender Engine Block Alloy Material Block Head Alloy Material Fuel Type Petrol Fuel System Electronic MPFI Transmission Transmission Type Manual Gears/Speeds 5 Gears Final Reduction 4.55 Gear Ratio

Detailed Features Comfort • Heater • True Respone Electronic Power Steering • Power Window Front • Central Door Locking (all 5 Doors) • Middle Seat, Twin Plus Folding (3 Passengers) • Head Restraint on all seats • Double Folded 3rd Seat • Reclining and Sliding Front Seats • Twin Air - Conditionar Exterior

• Suspensions McPherson strut with torsion Front Suspension type roll control device Coil spring with three link Rear Suspension rigid axle and isolated trailing arms Steering Steering Type Rack & Pinion Power Assisted power assisted Minimum Turning 5 meter Radius

Brake Type Front Brakes Rear Brakes

Brakes Booster assisted Disc and Drum 198mm ventillated discs 220mm drums

• • • • • •

Front Wiper (2 Speed + Intermittent) Body Coloured Bumper Outside Rear View Mirror (Right & Left) Wheel Hub Cap Body Graphics All Tinted Glasses Radial Tyres

Interior

• • • • • •

Cigarette Lighter Both Side Sunvisor Vanity Mirror Co-driver Side Front Astray Front Door Pocket Front Door Arm Rest

Safety

• • • • • •

Collapsible Steering Column Side Impact Beams Front Impact Beam Seat Belts for all seats Diagnostic Breakdown System Halogen Headlamps

Equipments • Electronic Techometer • Electronic Multi Tripmeter

Maruti

Swift VDi

Technical Specifications

Standard Features

Dimensions & Weights Overall Length 3695 mm Overall Width 1690 mm Overall Height 1530 mm Wheel Base 2390 mm Ground Clearance 170 mm Front Track 1470 mm Rear Track 1480 mm Boot Space 232 liter Kerb Weight 1075 kg Gross Vehicle Weight1490 kg No of Doors 5 door

Feature Air Conditioner Power Windows Power Door Locks Power Steering Anti-Lock Braking System

Seating Capacity Fuel Tank Capacity

Capacity 5 person 43 liter

Fuel Efficiency Mileage (Highway) 18.2 km/liter Mileage (City) 13.8 km/liter Mileage (Overall) 15.4 km/liter

Traction Control Driver Air-Bags Passenger Air-Bags Immobilizer Cup Holders Folding Rear-Seat Rear Wash Wiper Alloy Wheels

Performance Maximum Speed 158 Km/Hour 0-100kmph 14 seconds 1/4 Mile 19.1 seconds Engine Engine Type/Model 1.3L, DOHC, DDiS Diesel Displacement 1248 cc Power 75 PS @ 4000 rpm Torque 190 Nm @ 2000 rpm Valve Mechanism DOHC Bore 69.6 mm Stroke 82 mm Compression Ratio 17.6:1 No of Cylinders 4 cylinder Cylinder Inline Configuration Valves per Cylender 4 valve Fuel Type Diesel Fuel System Common rail multi injection

Tubeless Tyres Central Locking Remote Boot/Fuel-Lid Steering Adjustment Tachometer Child Safety Locks Front Fog Lights Rear Defroster Defogger (Rear)

Detailed Features

Availability

@ 1400 bar Transmission Transmission Type Manual Gears/Speeds 5 Gears Clutch Type Hydraulic Final Reduction Gear 3.94 Ratio Suspensions MacPherson strut and coil Front Suspension spring Torsion beam and coil Rear Suspension spring

Steering Type Power Assisted Minimum Turning Radius

Front Brakes Rear Brakes

Wheel Type Wheel Size Tyres

Steering Rack & Pinion Standard 4.7 meter Brakes Ventilated Discs Drums

Wheels & Tyres Steel 14 inch 165/80 R14

Interior

• • • • • • •

Ticket holder Tripmeter (Digital display) Console box (Lower) Day/night rearview mirror Single folding rear bench seat Head restraints, Rear seat 3 assist grips

Comfort • Power steering • Front electric windows • Rear electric windows • Central door locking • Manual air conditioning • Heater • Antenna Exterior

• • • • • • • • • • •

Halogen headlamps Headlamp leveling device Right ORVM (Internally adjusted) Left ORVM (Internally adjusted) Tailgate opener key type Windscreen wiper 2-speed+1-speed intermittent Green tinted glass window Front fog lamps Rear fog lamps Black coloured A- & B-pillars 165/80 R 14 steel wheels with cap

Safety

• • • • • • •

Brake assist Seat belts rear High mounted stop lamp Child lock (Rear door) Key not removed warning buzzer Side impact beams Immobilizer

Interior

• • • • • • • • • • •

Front seatback pocket (driver & passenger side) 12V accessory socket in center console Removable ashtray Silver painted door garnish, inside door opener Remote fuel lid opener Speaker provision in door Cabin light (3 position) Cup holders (front 2, rear 1) Sports-type spherical shift knob Sun visors (both sides) Vanity mirrors (Sunvisor co-driver side)

Maruti

Esteem VXi - BS III

Technical Specifications

Detailed Features

Dimensions & Weights Overall Length 4095 mm Overall Width 1575 mm Overall Height 1395 mm Wheel Base 2365 mm Ground Clearance 170 mm Front Track 1365 mm Rear Track 1340 mm Front Legroom 1177 mm Rear Legroom 817 mm Boot Space 376 liter Kerb Weight 875 kg Gross Vehicle 1315 kg Weight No of Doors 4 door

Comfort

Capacity Seating Capacity 5 person Fuel Tank 40 liter Capacity Fuel Efficiency Mileage 15.9 km/liter (Highway) Mileage (City) 10.2 km/liter Mileage (Overall) 11.3 km/liter

Maximum Speed 0-100kmph 1/4 Mile 80kmph-0 (Braking)

Engine Type/Model

Performance 164 Km/Hour 13.1 seconds 17.9 seconds 38.4 meters Engine 4 stroke, Water-cooled with 32Bit Electronic Control Module (ECM)

• • • • • • • • • • • • • • • • • • • • • • •

Air-conditioner Cabin heater Reclining & sliding front seats Front door pockets (both sides) Front seat back pockets (both sides) Centre room lamp Driver's cabin room light Trunk room light Air flow controls Remote operated fuel tank lid Remote operated trunk lid Coat hanger hook on grip assistance Outside rear view mirror (R) Outside rear view mirror (L) Power steering Power windows (Front) Power windows (Rear) Power antenna Kenwood Stereo Driver's seat height adjuster Rear seat centre arm rest Rear defogger Central locking

Exterior

• • •

Front grille (Chrome plated) Head lamps with clear lens Windshield wiper (2 speed + intermittent)

Displacement Power Torque Valve Mechanism Bore Stroke Compression Ratio No of Cylinders Cylinder Configuration Valves per Cylender Engine Block Material Block Head Material Fuel Type

1298 cc 85 PS @ 6000 rpm 110 Nm @ 4500 rpm SOHC 74 mm 75.5 mm 9:1 4 cylinder In-line 4 valve Aluminium Aluminium Petrol Transmission

Transmission Type Gears/Speeds

Manual

• • • • • • • •

Steering Steering Type Rack & Pinion Power Assisted Standard Minimum Turning 4.8 meter Radius Brakes Booster assisted ventilated disc Booster assisted drum

Rear combination lamps with clear lens Tubeless tyres Body coloured bumpers Body side moulding Full wheel covers Front fog lamps with clear lens Body coloured door handles Body coloured side view mirrors Rear Spoiler

Interior

• • • • • • • •

5 Gears

Suspensions Front Suspension McPherson strut and coil spring Rear Suspension Coil spring

Front Brakes Rear Brakes

•

• • • • • •

Sunvisors on both sides Ashtrays (front & rear) Grip assists (front & rear) Moulded floor carpets Luggage compartment carpet Moulded part fabric door trims Chrome plated parking lever knob Silver finish power window switch garnish Cigarette lighter Silver finish louvres, garnish & bezels Vanity mirror Plush fabric upholstery Sporty gear shift lever knob Centre console box

Equipments

• •

Tachometer Speedometer with sporty dial

Safety

• • • • • • • • • •

Headlamp leveling device Collapsible steering column Lockable glove box Adjustable front seat head restraints Front seat belts (3-point ELR type) Child proof rear door locks Steel side impact beams Prismatic day-night inside rear view mirror Halogen headlamps Laminated windshield with shade

Maruti

Gypsy King HT - BS III

Technical Specifications

Standard Features

Dimensions & Weights Overall Length 4010 mm Overall Width 1540 mm Overall Height 1875 mm Wheel Base 2375 mm Ground Clearance 210 mm Front Track 1300 mm Rear Track 1310 mm Kerb Weight 1050 kg Gross Vehicle Weight 1650 kg No of Doors 3 door

Feature Air Conditioner

Seating Capacity Fuel Tank Capacity

Capacity 8 person 40 liter

Power Windows Power Door Locks Power Steering Anti-Lock Braking System Traction Control Driver Air-Bags

Fuel Efficiency Mileage (Highway) 14.8 km/liter Mileage (City) 10.2 km/liter Mileage (Overall) 11.9 km/liter

Passenger Air-Bags Immobilizer

Performance Maximum Speed 126 Km/Hour 0-100kmph 16.7 seconds

Engine Type/Model

Engine G13BB, MPFI, 16-Valve, Gasoline 1298 cc 81 PS @ 6000 rpm 103 Nm @ 4500 rpm SOHC 74 mm 75.5 mm 9:1 4 cylinder

Displacement Power Torque Valve Mechanism Bore Stroke Compression Ratio No of Cylinders Cylinder Inline Configuration Valves per Cylender 4 valve Engine Block Material Aluminium

Cup Holders Folding Rear-Seat Rear Wash Wiper Alloy Wheels Tubeless Tyres Central Locking Remote Boot/Fuel-Lid

Availability

Block Head Material Aluminium Fuel Type Petrol Transmission Transmission Type Manual Gears/Speeds 5 Gears Final Reduction Gear 5.1 Ratio Suspensions Leaf spring with Double Front Suspension action damper Leaf spring with Double Rear Suspension action damper

Steering Adjustment Tachometer Child Safety Locks Front Fog Lights Rear Defroster Defogger (Rear) Leather Seats

Steering Type Power Assisted

Brake Type Front Brakes Rear Brakes

Steering Rack & Pinion N/A Brakes Booster assisted Disc and Drum 250mm Discs 220mm Drums

Wheel Type Wheel Size Tyres

Wheels & Tyres Steel 15 inch 205/70 R15

MARUTI

SX4 ZXi

Power Seats AM/FM Radio Cassette Player CD Player Sun-Roof Moon-Roof

Technical Specifications

Standard Features

Dimensions & Weights Overall Length 4490 mm Overall Width 1735 mm Overall Height 1560 mm Wheel Base 2500 mm Ground Clearance 190 mm Front Track 1500 mm Rear Track 1495 mm

Feature Air Conditioner Power Windows Power Door Locks Power Steering Anti-Lock Braking System

Availability

Front Headroom Rear Legroom Boot Space Kerb Weight No of Doors

980 mm 870 mm 505 liter 1200 kg 4 door

Capacity Seating Capacity 5 person Fuel Tank 50 liter Capacity Fuel Efficiency Mileage 14.9 km/liter (Highway) Mileage (City) 9.7 km/liter Mileage (Overall) 11 km/liter Performance Maximum Speed 175 Km/Hour 0-100kmph 12.3 seconds 80kmph-0 28 meters (Braking) Engine Engine Type/Model Displacement Power Torque Valve Mechanism Bore Stroke Compression Ratio No of Cylinders Cylinder Configuration Valves per Cylender Engine Block Material Block Head Material Fuel Type

1.6L 16V DOHC 1586 cc 103 PS @ 5500 rpm 145 Nm @ 4200 rpm DOHC 78 mm 83 mm

Driver Air-Bags Passenger Air-Bags Immobilizer Cup Holders Folding Rear-Seat Rear Wash Wiper Alloy Wheels Tubeless Tyres Central Locking Remote Boot/Fuel-Lid Steering Adjustment Tachometer Child Safety Locks Front Fog Lights Rear Defroster Defogger (Rear) Leather Seats Power Seats AM/FM Radio Cassette Player CD Player Sun-Roof

9:1 4 cylinder

Moon-Roof

Inline 4 valve

Detailed Features

Alloy

Comfort

Alloy

• • • • • • • • • • • • • •

Petrol Transmission

Transmission Type Gears/Speeds Final Reduction Gear Ratio

Traction Control

Manual 5 Gears 4.41

Suspensions Independent suspension with Front Suspension gas-filled McPherson strut & anti-roll bar

Automatic AC (Single Zone) Heater Front door pockets (both sides) Front seat back pockets (both sides) Center room lamp Map light (twin) Trunk room light Remote-operated fuel tank lid Remote-operated tunk lid Electronic Power steering Adjustable steering column tilt Leather steering wheel Power windows (front and rear) Driver's seat height adjuster

Semi independent torsion Rear Suspension beam with gas filled shock absorbers

Steering Type

Steering Rack & Pinion with Electronic Power Steering Standard

Power Assisted Minimum Turning 5.3 meter Radius

• • • • • • •

Leather front/rear seats Rear seat center arm-rest Fixed rear seat adjustable head-rests (front and rear) Rear defogger Central locking Key-less entry

Exterior Front Brakes Rear Brakes

Wheel Type Wheel Size Tyres

Brakes Ventilated discs Drums Wheels & Tyres Alloy 16-inch 205/60 R16

Safety

• • • • • • • • • •

Driver's airbag Passenger airbag 3-point ELR front seat belt pre tensioners & force limiter 3-point rear seats belts(2) and 2 point lap belt(1) Child lock rear door Height adjustable front seat belts Side impact protection beam iCATS Front door-lock canceller ABS/EBD

• • • • • • • • • • • • • • •

Equipments

• •

Interior

• • • • • • • • •

Leather accent front & rear door trims Front door trim pockets Inside door handle and door lock (silver painted) Day/night rear view mirror Passenger vanity mirror Driver's ticket holder Three assist grips Int light turn-on when central locking switch on

Tubeless tyres Alloy wheels Full wheel cover Body-colored bumpers Body-colored side moulding Body-colored outside door handle High mount stop lamp Front fog lamps Rear fog lamps Both side outside rear view mirror (OSRVM) Electrically adjustable OSRVMs Body-colored outside rear view mirrors Glass antenna Black front and rear mudflap Body-colored front and rear mudflap

• • • • • • • • • • • • • • • •

Tachometer Speedometer with illumination control White-color speedometer illumination Amber-color switch illumination Temperature/clock display Head light levelling Integrated stereo Stereo Remote CD/MP3/WMA, AM/FM tuner 4 speakers (2 front and 2 rear) 2 tweeters (in front door trims) Audio controls on steering wheel Audible headlight-on reminder Key-off reminder Door ajar warning lamp Seat belt reminder(Driver) Center console with cupholder(2 in front, 1 in rear) Pet bottle holder (door trim)

• • •

Ashtray & cigratte lighter Key cylinder with illumination ring Silver-painted gear shift boot ring

Car Comparison Unit

Maruti SX4 ZXi (Leather Option)

Ford Fiesta 1.4 EXi

Honda City ZX CVT

Hyundai Accent GLE

Air Conditioner Power Windows Power Door Locks Power Steering AntiBraking System Traction Control AirBags(Drive r| Passenger) Immobilize r Cup Holders

-

-

-

-

| |

|

-

|

Folding Rear-Seat Rear Wash Wiper Alloy Wheels Tubeless Tyres Central Locking Remote Fuel-Lid Steering Adjustment

-

Tachomete r Child Safety Locks Front Fog Lights Defogger (Rear) Leather Seats Power Seats AM/FM Radio Cassette Player CDÂ Player Sun-Roof | Moon-Roof Dimensions and Weights Overall mm Length Overall mm Width Overall mm Height Wheel Basemm Ground mm Clearance Front Track mm Rear Track mm Front mm Headroom Front mm Legroom Rear mm

-

-

| Maruti SX4 ZXi (Leather Option)

| Ford Fiesta 1.4 EXi

| Honda City ZX CVT

| Hyundai Accent GLE

4490

4282

4390

4250

1735

1686

1695

1670

1560

1468

1495

1370

2500

2486

2450

2440

190

168

160

172

1500 1495

1474 1444

1455 1455

1435 1425

980

925

965

970

1040

1120

1245

840

925

803

870

Legroom Boot Space liter Gross Vehicle kg Weight Kerb kg Weight Fuel Economy Mileage km/liter (Highway) Mileage km/liter (City) Mileage km/liter (Overall) Capacities Seating person Capacity Fuel Tank liter Capacity No of Doors Performance Maximum kmph Speed 0-100kmphseconds 1/4 Mile seconds 100kmph-0 meters (Braking) 80kmph-0 meters (Braking) Engine Engine Type/Model Displaceme cc nt Power PS@rpm Torque Nm@rpm Valve Mechanism Bore mm Stroke mm Compressio n Ratio No of cylinder Cylinders Cylinder Configurati on Valves per valve Cylender Ignition Type

505

430

500

380 1525

1200

1110

Maruti SX4 ZXi (Leather Option)

1085

Ford Fiesta 1.4 EXi

1014

Honda City ZX CVT

Hyundai Accent GLE

14.9

15.8

14.7

13.5

9.7

10.4

9.3

8.4

11

11.5

10.4

9.4

Maruti SX4 ZXi (Leather Option)

Ford Fiesta 1.4 EXi

Honda City ZX CVT

Hyundai Accent GLE

5

5

5

5

50

45

42

45

4

4

4

4

Ford Fiesta 1.4 EXi

Maruti SX4 ZXi (Leather Option)

Honda City ZX CVT

Hyundai Accent GLE

175

174

164

172

12.3

14.8 19.6

15.6 20.2

13.2 17.9

65.2

53

58.5

59.8

30.4

33.2

28 Maruti SX4 ZXi (Leather Option)

Ford Fiesta 1.4 EXi

Honda City ZX CVT

Hyundai Accent GLE

1.6L 16V DOHC

DURATEC

i-DSI

Hyundai Alpha

1586

1388

1497

1495

103@5500 145@4200

82@6000 127@4000

77@5000 125@2700

95@5500 123@3500

DOHC

DOHC

SOHC

DOHC

78 83

76 76.5

75.5 83.5

9

9.75

9

4

4

4

4

Inline

Inline

In line

in-line

4

4

2

3 Electronic Ignition

Maruti Grand Vitara 2.0 AT Engine Block Material

Alloy

Aluminium alloy

Technical Specifications

Standard Features

Dimensions & Weights Overall Length 4470 mm Overall Width 1810 mm Overall Height 1695 mm Wheel Base 2640 mm Ground Clearance 200 mm Front Track 1540 mm Rear Track 1560 mm Boot Space 398 liter Kerb Weight 1604 kg No of Doors 5 door

Feature Air Conditioner Power Windows Power Door Locks Power Steering Anti-Lock Braking System Traction Control

Capacity Seating Capacity 5 person Fuel Tank Capacity 66 liter Fuel Efficiency Performance Engine Engine Type/Model 2L 16V DOHC Petrol Displacement 1995 cc Power 120 PS @ 5500 rpm Torque 170 Nm @ 3500 rpm Valve Mechanism DOHC Bore 84 mm Stroke 90 mm No of Cylinders 4 cylinder Cylinder Inline Configuration Valves per Cylender 4 valve Fuel Type Petrol

Driver Air-Bags Passenger Air-Bags Immobilizer Cup Holders Folding Rear-Seat Rear Wash Wiper Alloy Wheels Tubeless Tyres Central Locking Remote Boot/Fuel-Lid Steering Adjustment Tachometer Child Safety Locks Front Fog Lights Rear Defroster Defogger (Rear) Leather Seats Power Seats AM/FM Radio

Availability

Fuel System

Direct Injection

Transmission Transmission Type Automatic Gears/Speeds 4 Gears

Front Suspension Rear Suspension

Steering Type Power Assisted Minimum Turning Radius

Suspensions McPherson Strut Multi Link Steering Rack & Pinion, Powerassisted - Hydraulic Standard 5.5 meter

Front Brakes Rear Brakes

Brakes Disc Drum

Wheel Type Wheel Size Tyres

Wheels & Tyres Alloy 16inch 225/70 R16

Safety

• • • • • • • • • • • • • •

SRS front dual airbags Head impact protection structure ABS with EBD Brake assist Foot protection design for brake pedal Seat-belts with pretensioner, force limiter & height adjuster Front & rear 3-point ELR seat-belts ISO FIX childseat anchorages x 2 (rear) Child-proof rear door locks Immobiliser/iCATS High-mounted stop lamp Dead locks AT shift and key inter-locks Front and rear side impact door beams

Interior

• • • • • • •

Door ajar warning lamp Fuel warning indicator Light-off key reminder Driver's seat-belt warning lamp Silver interior garnishes Key cylinder with illuminated ring Front map light

Cassette Player CD Player Sun-Roof Moon-Roof

Detailed Features Comfort • Power steering with tilt • Electric windows front and rear (auto driver down) • Central door locking switch x 1 (driver's side) • Remote controlled door locks with hazard lamp answerable function • Automatic climate control with pollen filter • Antenna, speaker tweeter & subwoofer • CD tuner, MP3, wmv • Automatic volume control (AVC) • Steering wheel audio switches • Audio remote Exterior

• • • • • • • • • • • •

Multi-reflector + halogen projector headlamps Headlamp leveling device Front & rear fog lamps Green tinted windows Body-coloured outside door mirrors Electrically adjustable outside door mirrors Body-coloured tailgate handle Body-coloured bumpers Variable speed front & rear washer wiper Tailgate/rear window demister Alloy wheels (5) Full spare tyre cover with SUZUKI logo

Interior

• • • • •

Centre console box Silver finish inside door opener Silver garnish shift knob Dark rich fabric seat upholstery Seat height adjuster (driver's side)

• • • • • •

Centre & rear room light (3-position) Luggage area light (2-position) Dual sun visors Ticket holder & vanity mirror in sun visors (both sides) Day/night rear view mirror Cup & bottle holders

Category of shareholder

• • • • • •

No. Of shareholders

Head restraints x 5 Reclining rear seats 60:40 rear seat folding Rear seat centre armset Rear coat hooks Tailgate & luggage area

Total no. of shares

Total no. of shares held in dematerialized form

Total shareholding as a % of total no. of shares As a % of As a % of (A+B) (A+B+C)

(A) Shareholding of Promoter and Promoter Group (1) Indian Central Government / State Government(s)

1

29679689

29679689

10.27

10.27

Sub Total

1

29679689

29679689

10.27

10.27

Bodies Corporate

5

156618440

-

54.21

54.21

Sub Total Total s hare holding of Prom ote r and Prom ote r Group (A)

5

156618440

-

54.21

54.21

6

186298129

29679689

64.48

64.48

110

14442889

14442889

5

5

18

4842098

4842098

1.68

1.68

(2) Fore ign

(B) Public Shareholding (1) Ins titutions Mutual Funds / UTI Financial Institutions / Banks Insurance Companies

10

26405839

26405839

9.14

9.14

Foreign Institutional Investors

173

43930587

43930587

15.21

15.21

Sub Total

311

89621413

89621413

31.02

31.02

1348

5489817

5489817

1.9

1.9

81206

6863639

6858890

2.38

2.38

(2) Non-Ins titutions Bodies Corporate Individuals Individual shareholders holding nominal share capital up to Rs. 1 lakh Individual shareholders holding nominal share capital in excess of Rs. 1 lakh Any Others (Specif y)

2 -

Non Resident Indians Trusts Clearing Members Overseas Corporate Bodies Sub Total

242300 -

242300 -

0.08 -

0.08 -

1004

202111

202111

17

3244

3244

0.05

252

189297

189297

1

110

110

83830

12990518

12985769

4.5

4.5

-

0.05 -

0.09 -

0.09 -

Total Public s hare holding (B)

84141

102611931

102607182

35.52

35.52

Total (A)+(B)

84147

288910060

132286871

100

100

(C) Shares held by Custodians and against which Depository Receipts have been issued Total (A)+(B)+(C)

-

84147

288910060

132286871

-

100

PROJECT PROFILE TILLE: - “Market Study of all Segments of Car and New launches” Maruti Suzuki India Limited, Jaipur.”

Objective of the Study: An objective is defined by the actual identification and description of an existing condition that requires consideration for improving the overall performance of the organization. For any study deciding the objective is the most important step which defines the activities to be undertaken and the individual to focus on the important issues.

(ii) Objective of Maruti Suzuki India Limited:  Customer services & product innovation tuned to diverse need of individual & corporate dinette.  Continuous technology up gradation while maintaining human values.  Progressive globalization & achieving international standards.  Efficiency & effectiveness built on ethical practices.

1) Objective of Student:  To know the various product and services of various automobile companies.  To know the method of dealing.  To know the terms, used in day-to-day life and which plays an important role while working in automobile company.  Moreover Maruti is a reputed Company and it provided me a great platform for my growth. It gave me the opportunity of proper exposure.

Significance of the projects: For the Company: Knowledge of consumption pattern is the key point for any company. Quality and price are the important marketing mix tools i.e. the amount would like to increase it sales through other measures and would have to take up other marketing activities. In this regard also the project works may prove useful.

For Researcher: The researcher not only fulfilled his requirement of MBA degree programme but also learnt a lot in the field of marketing research. Researcher has got an opportunity of implementing his theoretical knowledge of management curriculum in practical life. Researcher gained significant knowledge about the automobile industry, which may prove useful in future.

Research Methodology: Type of research a) b) c) d) e)

Research design Data type Contact method Method of data collection Research instrument

-

Descriptive research Primary Data Personal schedule Survey Structured Schedule

Sampling Design: A Sampling technique Convenience sampling & Judgment sampling

B Sampling Unit

The consumers and Dealer of car in Jaipur city.

C Sampling Size

Consumer 100

Limitations:

Though researcher tried to make the research work exhaustive still the project was conducted by following limitations: • Limited knowledge to the researcher about the car industry. • Limited experience of the researcher in the field may led to some error. • The study being territorially limited, it could be taken for inductive limited knowledge to the researcher about the car industry. • Time and money are major constrains of the study

Briefing of the survey I have done a survey regarding the selection of brands. This survey does not include any questionnaire of any big list of questions. This was a simple survey that includes only few simple questions i.e.

 Which brand would you prefer to buy and why?  What is your preferences AFuel efficiency CMaintenance

B- Power/Size D- Cost/Price

 What is the reason for selecting the particular brand?  What is your budget to buy a new car?  Are offers on prices effects your buying?

 How many vehicles (Four-Wheeler) do you have

right now?  From which finance company would you like to finance your new vehicle and why?  Is the Product/service provided to you are satisfactory?  Which brand do you have right now?  Which is your first car?  Do you consider resale value of your Vehicle?

In this survey we have given the option for the following brands i.e.  Maruti Suzuki India Limited  Hundai Motor India Limited  Honda Siel Car India Limited  Tata Motors Ltd.  Chevrolet GM Ltd.

SAMPLE SIZE: - 100

Result of the survey is as follows: -

 Which brand would you prefer to buy and

why? Answer to first question: : In this survey 50% people want to buy MARUTI only. 22% wants to go for HUNDAI. 10% For HONDA. 10% For TATA. and rest 8% For CHEVROLET.

8% 10% 10% 50%

22%

Maruti

Hundai

Honda

Tata

Chevrolet

As we found in the survey that Maruti is the most acceptable and preferred brand among many players of the market. Half of the person gives their preference to Maruti Cars, rest of the customers entertained by major 4 players.

 What is your preferences AFuel efficiency CMaintenance

B- Power/Size D- Cost/Price

Answer of Second Question: : In this regards 30% people goes for Fuel Efficiency, 20% prefer for Power/Size car, 40% people ask for Maintenance and rest . 10% for Cost/Price.

10%

40%

Fuel Efficiency

Power/Size

30%

20%

Maintenance

Cost/Price

A large number of people attain their interest on the Maintenance Cost and Fuel Efficiency, so Maruti has to continue with there Low Maintenance and Fuel Efficient Product in the market. But 30% people also ask for High Priced Powerful Cars, so they also look forward for the Luxury Product.

 What is the reason for selecting the particular brand? Answer of Third Question: : In this survey 60% people want to buy MARUTI because of Low Priced/Low Maintenance Car. 12% wants to go for HUNDAI for Technology. 10% For HONDA because of Technology and Style. 10% For TATA because Brand Loyalty and Fuel Efficiency. and rest 8% For CHEVROLET for technology and power.

60 50

Maruti for Low Cost/Maintenance Hundai for Tech

40 30 20 10 0

 What is your budget to buy a new car? Answer of Fourth Question: : In this survey 50% are having 2.5 - 3.5 Lacks 20% are having 3.5 – 6 Lacks 17% are having 6 – 9 Lacks 9% are having 9 – 15 Lacks 4% are having 15- above

Honda for Tech & Style Tata for Bd Loyalty and Fuel Eff. Chevrolet for Tech n Power

9%

4%

17%

2.0 - 3.5 3.5 - 6.0 6.0 - 9.0 9.0 - 15

20% 50%

15 - above

As we can see in the survey’s result that half of the sample size want a car that comes in 2.0 – 3.5 lakhs, and 20% wants a car that range would be 3.5 – 6.0 Lakhs. So 50% in small cars and 20% in Semi Luxury of Mid Size cars Buyer are there in the market. It is a good opportunity for MUL to Catch this market, as they are doing from last 10 years.

 Are offers on prices effects your buying? Answer of Fifth Question: : In this survey 75% people says NO 25% people says YES

offers on prices effect buying YES 25%

NO 75%

 From which finance company would you like to finance your new vehicle and why? Answer of Sixth Question: : In this survey 32% ICICI Bank Car Loan 25% HDFC Bank Car Loan 25% Citi Cop Maruti Finance Ltd.

18% Others

OTHERS 18%

ICICI 32% CMFL 25%

ICICI HDFC CMFL OTHERS

HDFC 25%

 Is the Product/service provided to you are satisfactory? Answer of Seventh Question: : In this survey 65% are satisfied with the services provided by their Car company , and rest 35% are not satisfied.

Satisfaction index

NO 35%

YES 65%

 Which brand do you have right now? Answer of Eighth Question: : In this survey 51% people are using MARUTI. 20% people are using HUNDAI. 10% people are using HONDA. 17% people are using TATA. and rest 2% people are using CHEVROLET

17%

2%

Maruti 10%

Hundai 51%

Honda Tata Chevrolet

20%

In they survey, we found that 51% people are having the Maruti Vehicles, and rest are having 4 different brands in which Hundai and Tata are taking the major share in it. So Maruti also has to thing about this share. As they have strong approach in Small and Mid size Car segment, they also have to improve there share in Big and Luxury segment.

 Which is your first car? Answer of Ninth Question: : In this survey 75% people First Car is/was MARUTI 800/Alto. 15% people First Car is/was HUNDAI Santro. 10% people First Car is/was Others Brands.

 How many vehicles (Four Wheelers) do you have

right now? Answer of Tenth Question: : In this survey 65% people are having Only One Car. 20% people are having Two Cars. 15% people are having more than Two Cars.

 Do you consider resale value of your Vehicles? Answer of Eleventh Question: : In this survey 60% people says YES 30% people says NO 10% people says Partly

Findings and Recommendations In this survey MARUTI has got 60% peoples attraction.

 Maruti Suzuki India Limited is the most leading brand in Automobile Industry of India.

 First price then Quality is influence factor in buying of market.

 Cars mostly purchase factors by individual.  Maruti is the most easily available Car Brand in the Rajasthan market.  According to the Customers, “TV Ads ” is the best media for advertisement of Cars.

 Discount Schemes are the most preferred promotional scheme by the Dealers.

 Finance Availability matters a lot in buying Cars.  Maruti is the most awarded Car brand.  Maruti is the most demanded FIRST CAR buying by the consumers.

Suggestions: - As we can see from above that Maruti Suzuki India Limited is the most popular brand among peoples so some more awareness program should be conducted so that people can get more aware from the benefits of Maruti Suzuki India Limited.

BIBLOGRAPHY • www.marutisuzuki.com • www.google.com • www.carewale.com • www.wikipedia.com

• Target market, ‘C.B.GUPTA,’ Sultan Chand • Autoexpert magazine • Autodrive magazine

•

Business World magazine