Maruti Suzuki sales and Distribution

MARUTI SUZUKI By: Samarth Bhardwaj 401007022

Introduction 

Maruti Udyog limited established in 1981.

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First production production commenced in 1983 Gurgaon Gurgaon,, India

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Competed with Hindustan motors by launching Maruti 800 in 1984.

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On 17th September September,2001 ,2001 Maruti Udyog was renamed to

Maruti Suzuki India Limited. 

It is subsidiary of Suzuki Motor Corporation of Japan.

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Maruti has more than 6 million satisfied customers in India

Contd…… 

Joint venture agreement with Suzuki Motor in 1983 with 26% of equity.

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In 1987 Suzuki raises equity to 40%

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In1992 Suzuki again raises equity up to 50%

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And Maruti become a non-government organization managed on the lines of Japanese management practices

About… 

Maruti has a network of 802 sales outlets across 555 cities all over India.

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The service network covers 1335 towns and cities, bolstered by 2740 authorized service outlets

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The company's change in strategy and emphasis on developing effective marketing communications was their highlights.

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Chairman

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CEO

: Mr. R. C Bhargava : Shinzo Nakanishi

Car Models

M 800 1984

Cont…

BALENO

Cont…..

ZEN ESTILO VERSA

Cont…..

LATEST CAR IN INDIA 

KIZASHI

SERVO

Their Pride 

The sales figure in 1993 reached up to 1,96,820 vehicles.

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The company produced one million vehicles in March 1994.

-“The first Indian Company to cross this milestone”. 

Maruti Suzuki, has sold 7,64,842 vehicles in 2007-08, an increase of 13.3% compared to 6,74,924 vehicles sold in 2006-07.

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 Their sales in the domestic market during march 2008 is 64,421 units.

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 Wagon R and Zen were ranked first and third in the premium compact segment.

Why do customer likes Maruti? 

Maruti ranked highest in customer satisfaction with after-sales service.

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True value

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Driving school

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Authorized service station

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Insurance (2OO2)

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Genuine accessories

Attracting Customers by… 

Three compact car models - Alto, WagonR, and Zen -- competing with Hyundai Santro, Tata Indica, and Fiat Palio.

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In 2003,to attract customers Maruti launched novel offers like "Change Your Life" campaign.

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It also offered vehicle insurance for just -„Rupee One only„

Strategy of “Winning” 

Maruti is clearly an “ employer of choice” for automotive engineers and young managers from across the country. Nearly 75,000 .

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People are employed directly by Maruti and its partners.

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Maruti Suzuki sales is 75,109 vehicles in June 2009. This is the highest ever monthly export volume in the company's history.

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The company had sold a total of 61,247 vehicles in June 2008.

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Maruti‟s turnover rose 14.28 percent to Rs.21,453.86 crore last fiscal from Rs.18,773.27 crore the year before.

Strategy of “Winning” 

The basic objective behind establishing the vast distribution network was to reach the customers even in remote areas and deliver the products of the company.

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The company has formed the Dealer territories and the concept of competition amongst these dealers has been brought about.

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In 2003, to increase the competition the company implemented a strategy for its dealers to increase their profitability levels.

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Special awards were sometimes given by company for sales of special categories.

Contd….. 

Maruti Suzuki had given an opportunity to dealers to make more profits from various avenues like used car finance and insurance services.

Non Stop Maruti Express Highway 

In 2001, Maruti started an initiative known as “Non Stop Maruti Express Highway”. As a part of this initiative Maruti developed 255 customer service outlets along with 21 highway routes by 2001-02.

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With an intention to provide fast service in less time Maruti had offered Express Service Facility.

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In the year 2008, Maruti had near about 2,500 rural dealer sales executives, among the total 15,000 dealer sales executives.

GM sales

CBH

DIVISION OF INDIA AS PER MARUTI SUZUKI NORTH

WEST

WEST 2

WEST 1

WEST 3

WEST 4

EAST

SOUTH

Market response  Number of

31 March 2011

31 March 2010

Increase

Sales Outlets

933

802

131 added

Cities covered by sales network

666

555

111 added

Service Stations

2946

2740

206 added

Cities covered by service network

1395

1335

60 added

References 

Mr. Dharam Pal Sharma, Assitant Manager(Sales)

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www.marutisuzuki.com

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Wikipedia

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Google