Marketing

December 30, 2016 | Author: api-76931639 | Category: N/A
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PROFILE - 7+ years of experience in the advertising industry, assuming various positions - Seasoned account and project manager with experience in overseeing a diverse m ix of external clients, projects, issues, and internal teams - Strong focus in the digital space; complete management of projects including w ebsites, numerous social media platforms, CRM programs, promotions, online adver tising, SEO and paid search - Accustomed and flexible to a fast paced, high-intensity environment where dead lines are a priority and handling multiple assignments simultaneously is a requi rement - Creative, hard-working, enthusiastic, inventive, flexible, solutions-oriented - Enjoy interacting with professionals at all levels and able to adapt to many d ifferent work environments - Skilled in writing proposals and scopes of work, bidding projects, and winning contracts ________________________________________ RELEVANT EXPERIENCE Brunner, Inc. Project Manager

Pittsburgh, PA

06/2006present

- Manage cross-functional and cross-office internal project teams, including cop ywriters, designers, visual developers, programmers - Provide creative evaluation from a brand steward perspective to ensure quality creative that reflects the brand identity - Create proposals and accurate scopes of work that allow the project to be comp leted on time and under budget, while enabling the agency to preserve a high pro fit margin - Develop and maintain realistic project plans, with the ability to adapt on-the -fly to maintain the desired outcome - Write SEO metadata, copy for emails, websites and banner ads - Conducted SEO training sessions for copywriters and account managers - Project budget analysis, outsourcing strategies, and contract management - Develop QA test plans for web site development projects 84 Lumber Co. Eighty Four, PA Marketing Manager

02/200503/2006

- Responsible for creating, controlling and maintaining 200 separate marketing b udgets for 84 Lumber stores, totaling over four million dollars - Negotiated contracts with numerous high-profile professional organizations inc luding the NFL, NHL, PGA and MLB - Designed invitations, newspaper inserts, magazine ads, sales flyers, presentat ions, strategic marketing plans - Obtained significant sponsorships/monetary donations to support marketing effo rts - Conceptualized, planned and hosted events for 500+ guests, including the 84 Lu mber Classic and John Daly Classic Fitting Group

Pittsburgh, PA

08/200305/2004

- Wrote press releases, case studies, advertising pitches, radio scripts, year-e nd summaries, an in-depth crisis communication plan - Fulfilled account management responsibilities; created strategic marketing pla ns - Implemented programs and promotions outlined within the marketing plan Station Square Marketing dept. Pittsburgh, PA

05/200308/2003

- conceptualized, planned and executed events within the Station Square complex, including the Station Square Street Jam concert series (still in existence) - wrote monthly newsletters, press releases, magazine inserts, outdoor boards - obtained donations and offers from onsite businesses to create a publicly-offe red monthly coupon booklet to drive traffic to the mall; designed creative for t he coupon booklet and coupon offers Pittsburgh Penguins Marketing dept. Pittsburgh, PA

01/200305/2003

- directed the operations of the customer service center of Mellon Arena on game nights - managed autograph sessions, controlled the allocation of autographed merchandi se and created/maintained numerous relevant databases - acquired corporate sponsorships for arena signage and prize donations for game night contests/giveaways ________________________________________ EDUCATION Duquesne University Pittsburgh, PA 08/200005/2004 Bachelor of Arts Dual Major: English and communication studies

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