Marketing Summit program

Wednesday 23 May 5.45pm–8.00pm Marketing Summit welcome event

NGV

Thursday 24 May 8.00am

Registration

FOYERS

9.00am

Welcome to Country Aunty Carolyn Briggs

HALL

9.10am

Opening of Summit Casey Bennetto, Master of Ceremonies (MC)

HALL

9.20am

Welcome to the 2012 Marketing Summit Kathy Keele, Australia Council for the Arts

HALL

9.30am

The changing media landscape in Australia Michael Ebeid, SBS

HALL

10.15am

The Power Flip – How digital technology is making small the new big Steve Sammartino, Grey Melbourne HALL

11.00am

Morning tea

FOYERS

11.30am

The internet’s best and worst uses of digital and social media Marc Fennell, ABC

HALL

12.15pm

Digital strategy at Sydney Opera House Victoria Doidge, Sydney Opera House

HALL

1.05pm

Lunch

FOYERS

2.00pm

Social media at Stratford Shakespeare Festival Lisa Middleton, Stratford Shakespeare Festival

HALL

3.00pm

A. Innovative audience engagement via social media platforms Led by Marc Fennell, ABC

HALL

B. Digital Strategy - beyond the basics Stuart Buchanan, The Nest

SALON

3.45pm

Afternoon tea

FOYERS

4.15pm

Open Season Five sessions facilitated by industry colleagues

FOYERS

5.20pm

Audience development programs Rose Hiscock, Australia Council for the Arts

HALL

5.45pm

Wrap Up Casey Bennetto, MC

HALL

6.00pm

Drinks

FOYERS

Friday 25 May 8.45am

Welcome back Casey Bennetto, MC

HALL

9.00am

The way we shift perceptions, people and products is shifting Dan Gregory, The Impossible Institute

HALL

10.00am

Patron Psychology: The science of influencing audience behaviour Ron Evans, Groupofminds

HALL

10.45am

Morning tea

FOYERS

11.15am

A. Practical Approaches to CRM Aaron Curran

HALL

B. Optimisation: Improving your Operations via Mini Experiments Ron Evans, Groupofminds

IWAKI

12.15pm

A. Practical Approaches to Data Segmentation Aaron Curran

HALL

B. Dynamic pricing Led by Tim Roberts, ARTS Australia

IWAKI

1.05pm

Lunch

FOYERS

2.00pm

Making Sense of Audience Engagement Alan Brown, WolfBrown

HALL

3.00pm

The Australia Council’s Audience Impact Survey Tool Led by Bridget Jones, Australia Council for the Arts

HALL

3.30pm

Afternoon tea

FOYERS

4.00pm

Perth International Festival – It’s all part of the plan Jonathan Holloway and Brad Martin, Perth International Arts Festival

HALL

4.45pm

All star Q&A - Audience Development and Engagement Strategies Led by Casey Bennetto

HALL

5.30pm

Closing comments Casey Bennetto, MC

HALL

6.00pm

Summit close

FOYERS

marketingsummit.australiacouncil.gov.au Join the conversation on Twitter: #msummit

NGV – Persimmon, National Gallery of Victoria HALL – Elisabeth Murdoch Hall, Melbourne Recital Centre SALON – Salon, Melbourne Recital Centre IWAKI – Iwaki Auditorium FOYERS – foyer spaces, Melbourne Recital Centre