Marketing Strategies of Oppo by Gajendra Singh

2016 St. xavier’s college, jaipur Gajendra Singh

[BRANDING STRATEGY OF OPPO (A PROJECT BY GAJENDRA SINGH PARIHAR]

Table of content

1

Preface

Project Report Marketing Strategies of Oppo

By Gajendra Singh

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Acknowledgement I am very thankful to everyone who all supported me, for completed my project effectively and moreover on time. I am equally grateful to my teacher Mr. Salim Khan. Who gave me support and guided me in different matters regarding the topic. He had been very kind and patient while suggesting me the outlines of this project and correcting my doubts. I thank him for overall supports.

I would like to thank my parents who helped me a lot in gathering different information and guiding me from time to time in making this project .Despite of their busy schedules, they gave me different ideas in making this project unique.

I would also like to thanks Oppo Mobiles India Pvt. Ltd. Who provided me with the needed statistics and information when required.

Last but not the least I would like to thanks my college authorities who provided me with such a great opportunity to research on a great topic like this which helped me to add a glimpse about the different marketing styles and working of such giants like Oppo in my knowledge directory. Once again thanks to all who provided me with the helping hand during the entire completion of this project. Thanks and Regards Gajendra Singh

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Declaration I hereby declare that the project entitled Marketing Strategies of oppo mobile is my original research work conducted under the supervision of ( faculty- St. Xavier’s College, Jaipur) .

Sign. ____________ Gajendra Singh

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Certificate Page

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Chapter 1

Introduction

Every time business organization that comes into contact with customers , they develop a perception in the mind of the customers. Today every organization needs to know the perception in the mind of the customers, as the market is highly competitive. In order to gain the mind share of the customers along with the market share certain strategies are required . Especially in the mobile sector as there are many competitors , so to leave a positive impact on the customers, provide them best services to them. To gain the advantage over the competitors. The final decision of transaction is totally depend on the consumer , consumer may have different perception for his satisfaction for particular brand and company has to fulfill consumer’s requirement. Hence the concerned project is undertaken: To analyze the customer’s requirement.

 To study the Competitor’s service

 To study the attitude of staff member to customers.

 To provide the better services & try to build the credibility in the consumer.

 To know the opinion & suggestions of customers.

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Chapter 2

Company Profile

OPPO is a global electronics and technology service provider that delivers the latest and most exquisite mobile electronic devices in over 20 countries, including the United States, China, Australia and many countries throughout Europe, Southeast Asia, South Asia, the Middle East and Africa. OPPO is dedicated to delivering customers with the most extraordinary mobile experience through meticulous designs and smart technology.

The History of Oppo 2001: Oppo is gloabally registered

2004: Oppo Launched in China

2005: Oppo's First MP3 player launched

2006: Oppo's First MP4 player launched

2008: Oppo enters into mobile phone market

2011: First smartphone Find Me

2012: Launched Finder and Find 3

2013: Launched Find5, Color OS and N1

2014: Launched R1, Find 7, N1mini, Full Transition to 4G

2015: L3, R5 and still pushing forward

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OPPO Global Business

OPPO is relentless in the pursuit of the latest technology, the highest hardware quality standards and in delivering the best user experience possible. We design, manufacture, and promote our own products to assure customers of reliable and the highest end products possible from beginning to end. Since its founding in 2004, OPPO has consistently strived to deliver users this ideology across the globe. Having successfully entered into the mobile phone market in 2008, OPPO began looking at expansion into international markets in 2010 and opened its first overseas business in April of 2010 in Thailand.Today, OPPO is present in 21 markets worldwide. From the start, OPPO’s products have pushed boundaries. As OPPO continues to expand into new markets, the goal of making our products more accessible around the globe without compromising product service and quality has never been clearer.

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Culture and Philosophy

At OPPO, we believe that true innovation is all about changing, renewing or creating more effective products that make life simpler. A core part of OPPO’s company culture lies in its commitment to working with its fans to develop and deliver the best products possible, through openness to customer feedback. OPPO's brand philosophy is summed up in the phrase “The art of technology”. It conveys our business principles of honesty, integrity and ethics. OPPO is consistent in its determination to not only do things right, but also to do the right thing in any given situation. OPPO is wholeheartedly inspired by its customers. OPPO co-develops products with customers based on their feedback on both the hardware and software user experience. OPPO has adopted a strategy of rapid release for smartphone development, releasing firmware updates as well as expanding its reach and service across the globe. OPPO is continually striving to impress and capture young hearts with elegant trendsetting design, excellent user experience, customer-centered product development, quality service, and most importantly an attitude of the relentless pursuit for perfection.

R&D and Manufacturing

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With a uniquely independent R&D capacity, OPPO designs, develops, manufactures, markets and sells its products with full control over the entire supply chain. This ranges from the factories to the hands of customers and while only using the highest quality components available. This ensures OPPO can design with the end product in mind and ensure that only the best possible quality products reach the customers. The company operates to the highest quality assurance standards from rigorous design reviews through to scientific solution verification. A key part of OPPO’s strategy is to establish long term alliances with the most influential and wide reaching international partners, such as Qualcomm to ensure that OPPO has the latest and best hardware available.

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The History of Oppo’s Innovation

Oppo Finder world’s slimmest phone just 6.65 mm

Oppo find5 world first Smartphone with a 1080p IPS screen and a staggerina 441

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OPPO N1 Camera: World’s first rotating camera with flash light o-touch panel, world’s first Smartphone with rear touch back panel o-click, a Bluetooth remote camera trigger and a device locator

OPPO FIND 7 Remarkable 5.5”quad HD screen World’s first Smartphone that can take 50 megapixel photos Vooc rapid charge: The world’s fastest and safest mobile device charging technology

Awards and Achievements

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“find5 design impressed our Jury consisting of experts and renowned designers from all over the world”

IF design Award 2014,knows as the‘designer oscar‘

“N1 is the best Smartphone you’ve almost certainly never heard of”

The world biggest-selling gadget magazine

“Supporting a touch enabled rear surface, a 13 megapixel rotatable camera and a 5.9inch full hd display the oppo N1 is clearly the most innovative smartphone released this year”

The world’s larder in tech product reviews

“Oppo- another Chinese smartphone maker, its finder is so thin, thinner than Iphone 5s”

one of the most influential globalNews agency

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Color OS Features :-

Ringtone Editor

Add Encrypt

Multi Window

Permission Montior

Call Recorder

Easy Screen Shot

Call Blocker

Convinient Mode

Data Saving

Global Guesture Panel

Kingsoft Office Offscreen Guestures

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Oppo Mobiles Oppo Joy Plus

        

Product Features: Dual Sim, 3G, Wi-Fi Dual Core, 1.3 GHz Processor 1 GB RAM, 4 GB inbuilt 1700 mAH Battery 4 inches, 480 x 800 px display 3.15 MP Camera with flash Memory Card Supported, upto 32 GB Android, v4.4 Price 6990

OPPO Neo 3

     

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Product Features: Dual Sim, 3G, Wi-Fi Dual Core, 1.3 GHzProcessor 1 GB RAM, 4 GB inbuilt 1900 mAH Battery 4.5 inches, 854 x 480 px display 5 MP Camera with flash Memory Card Supported, upto 32GB Android, v4.2.

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OPPO Neo 5 (2015)

Product Features: Dual Sim, 3G, Wi-Fi 

Quad Core, 1.3 GHz Processor



1 GB RAM, 8 GB inbuilt



2000 mAH Battery



4.5 inches, 480 x 854 px display



8 MP Camera with flash



Memory Card Supported, upto 32 GB



Android, v4.4.2

OPPO Yoyo

  

  

Product Features: Dual Sim, 3G, Wi-Fi Quad Core, 1.3 GHz Processor 1 GB RAM, 4 GB inbuilt 1900 mAH Battery 4.7 inches, 960 x 540 px display 5 MP Camera with flash Memory Card Supported, upto 32 GB Android, v4.2 Price 10990

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OPPO Find 5 Mini R827

Product Features: Dual Sim, 3G, Wi-Fi Quad Core, 1.3 GHz Processor 

1 GB RAM, 4 GB inbuilt



2000 mAH Battery



4.7 inches display



8 MP Camera with flash



Memory Card Supported, upto 32 GB



Android, v4.2



Price 14990

Oppo Mirror 3

        

Product Features: Dual Sim, 3G, Wi-Fi Quad Core, 1.2 GHz Processor 1 GB RAM, 8 GB inbuilt 2000 mAH Battery 4.7 inches, 720 x 1280 px display 8 MP Camera with flash Memory Card Supported, upto 128 GB Android, v4.4 Price 16990

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OPPO R1829 Product Features: Dual Sim, 3G, Wi-Fi Quad Core, 1.3 GHz Processor 1 GB RAM, 16 GB inbuilt 2410 mAH Battery 5 inches, 720 x 1280 px display 8 MP Camera with flash Memory Card Not Supported Android, v4.2.1

       

Oppo N1 Mini

       

Product Features: 3G, Wi-Fi Quad Core, 1.6 GHz Processor 2 GB RAM 2140 mAH Battery 5 inches, 1280 x 720 px display 13 MP Camera Memory Card Not Supported Android, v4.3

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Oppo Find 7a        

Product Features: 3G, Wi-Fi Quad Core, 2.3 GHz Processor 2 GB RAM, 16 GB inbuilt 2800 mAH Battery 5.5 inches, 1920 x 1080 px display 13 MP Camera with flash Memory Card Supported, upto 128 GB Android, v4.3

Oppo R5 Product Features: 

3G, Wi-Fi



Quad Core, 1.5 GHz Processor



2 GB RAM, 16 GB inbuilt



2000 mAH Battery



5.2 inches, 1080 x 1920 px display



13 MP Camera with flash



Memory Card Not Supported



Android, v4.4.4

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Oppo Find 7 Product Features: 

3G, Wi-Fi



Quad Core, 2.5 GHz Processor



3 GB RAM, 32 GB inbuilt



3000 mAH Battery



5.5 inches, 2560 x 1440 px display



13 MP Camera with flash



Memory Card Supported, upto 128 GB



Android, v4.3

OPPO N1 Product Features: 

3G, Wi-Fi, NFC



Quad Core, 1.7 GHz Processor



2 GB RAM, 16 GB inbuilt



3610 mAH Battery



5.9 inches, 1080 x 1920 px display



13 MP Camera with flash



Memory Card Not Supported



Android, v4.2

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Chapter 3

Industry Profile

Samsung

Lava Nokia Micromax

LG HTC

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Samsung was formed in 1938 by Lee Byung-chull as a trading company based in Sudong. The small company started as a grocery, trading goods produced in and around the city as well as its own noodles. The company grew and soon expanded to Seoul in 1947 but left once the Korean War broke out. After the war, Lee expanded in to textiles and built the largest woolen mill in Korea.

The successful diversification became a growth strategy for Samsung, which rapidly expanded in to the insurance, securities, and retail business

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LAVA International Ltd is one of the fastest growing mobile handset companies in India. Established in 2009, Lava has emerged as a dominant player in the market; having consolidated its position amongst the top 3 Indian brands in slightly more than 3 years of its market presence. With "Create Possibilities" as its guiding principle, LAVA has embarked on an ambitious journey of empowering every human with quality innovative products.

LAVA has a wide product portfolio that encompasses tablets, feature phones and smart phones having various models in bar and touch form factor at multiple price points to suit all categories of consumers. LAVA's basket of brands includes ETAB series of tablets, IRIS series of Android based smartphones, Discover series of Internet experience touch phones, Spark series of premium bar phones and ARC & KKT series of feature rich budget phones.

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A wired and wireless telecommunications company, Nokia India is a pioneer of cellular network in the country. It manufactures a wide range of mobile devices and provides people with experiences in music, navigation, video, television, imaging, games and business mobility through these devices. It handles research and development, network infrastructure businesses and company handsets. Nokia has its manufacturing unit in Chennai. Nokia Chennai is one of Nokia’s biggest facilities, it’s also big on sustainability. In 2010 it received the Golden Peacock Award for its high standards of environment management. And it’s highly active in the community with projects ranging from a local library programmer to village regeneration projects.

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Micromax is an Indian consumer electronics company headquartered in Gurgaon, Haryana, India. Micromax started as an ITsoftware company in 2000 and worked on embedded platforms. It entered the mobile handset business, and became one of the largest Indian domestic mobile handsets company operating in low cost feature phone segments by 2010. As of Q3 2014, Micromax is the tenth largest smartphone vendor in the world.

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LG Electronics Inc. (Korean: LG 전자, KRX: 066570, LSE: LGLD is a South Korean multinational electronics company headquartered in Yeouido-dong, Seoul, and a member of the LG Group, employing 83,000 people working in 119 local subsidiaries worldwide. With 2013 global sales of USD 53.1 billion (KRW 58.14 trillion), the company operates its business through five divisions: Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Energy Solution, and Vehicle Components CEO of LG Electronics is Bon-joon Koo, who assumed the role of Vice Chairman of LG Electronics on 1 October 2010. In 2011, LG Electronics was the world's second-largest television manufacturer

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HTC Corporation (Chinese: 宏達國際電子股份有限公司; pinyin: Hóngdá Guójì Diànzǐ Gǔfèn Yǒuxiàn Gōngsī), formerly High-Tech Computer Corporation, is a Taiwanese multinational manufacturer of smartphones and tablets headquartered in New Taipei City, Taiwan. Founded in 1997, HTC began as an original design manufacturer and original equipment manufacturer, designing and manufacturing devices such as mobile phones, touchscreen phones, and PDAs based on Windows Mobile OS and Brew MP to market to mobile network operators who were willing to pay a contract manufacturer for customized products. After initially making smartphones based mostly on Windows Mobile, HTC expanded its focus in 2009 to devices based on the Android, and in 2010 to Windows Phone. As of 2011, HTC primarily releases and markets its smartphones under the HTC brand, ranking as the 98th top brand on Interbrand's Best Global Brands 2011 report. A September 2013 media report stated that HTC's share of the global smartphone market is less than 3 percent. However a report published in April 2015 states that the market share has risen to 7.2 percent due to its strong sales of the HTC One M8 and Desire series. The stock price has fallen by 90 percent since 2011.

Chapter 4

Project Report Marketing Strategies of Oppo

Marketing Strategies

By Gajendra Singh

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Of

Oppo Project Report Marketing Strategies of Oppo

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Marketing (An Introduction) Marketing is the science of meeting the needs of a customer by providing valuable products to customers by utilizing the expertise of the organization, at same time, to achieve organizational goals. According to The American Marketing Association :Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. With this definition, it is important to realize that the customer can be an individual user, a company, or several people who contribute to the purchasing decision. The product can be a hard good, a service, or even an idea – anything that would provide some value to the person who provides an exchange. An exchange is most often thought of as money, but could also be a donation of time or effort, or even a specific action. A producer is often a company, but could be an individual or non-profit organization. Classical marketing is often described in terms of the four “P’s, which are: 

Product – what goods or services are offered to customers



Promotion – how the producer communicates the value of its products



Price – the value of the exchange between the customer and producer



Placement – how the product is delivered to the customer.

A complete analysis of these categories is often called the Marketing Mix. More detail on these categories can be found in the later entry on the Marketing Plan. Marketing has both inbound and outbound activities. Inbound activities largely center on discovering the needs and wants of the potential customers. The collective group of all potential customers is called a market. Categorizing these needs into groups is called segmentation. Organizing markets into segments allows a producer to more logically decide how to best

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provide value to that group of potential customers. The analysis of market segment needs; analysis of existing sales and profitability; the descriptions, design and introduction of new products; and the analysis of competitor offerings are also inbound activities that are important but not often seen by the public. Outbound activities include all aspects of informing the market that a product is available, delivering that product, and encouraging the purchase decision. These activities include advertising, promotion, supply chain, sales support, product training, and customer support. To the public, the most common interaction with marketing is where it touches the discipline of sales in the form of advertising. This interaction leads to a common misconception that marketing is only this aspect of promotion. Instead, it is useful in understanding that: Marketing is a data driven science. The good marketer will develop the data necessary to define the customer’s needs, develop a good product based on the available resources, deliver the product in an effective manner to the consumer at a price that reflects the customer value and the profit desired by the producer.

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Marketing Strategies Marketing strategy has the fundamental goal of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic, short-term, and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contributes to the goals of the company and its marketing objectives. Developing a marketing strategy The process usually begins with a scan of the business environment, both internal and external, which includes understanding strategic constraints. It is generally necessary to try to grasp many aspects of the external environment, including technological, economic, cultural, political and legal aspects. Goals are chosen. Then, a marketing strategy or marketing plan is an explanation of what specific actions will be taken over time to achieve the objectives. Plans can be extended to cover many years, with sub-plans for each year, although as the speed of change in the merchandising environment quickens, time horizons are becoming shorter. Ideally, strategies are both dynamic and interactive, partially planned and partially unplanned, to enable a firm to react to unforeseen developments while trying to keep focused on a specific pathway; generally, a longer time frame is preferred. There are simulations such as customer lifetime value models which can help marketers conduct "what-if" analyses to forecast what might happen based on possible actions, and gauge how specific actions might affect such variables as the revenue-per-customer and the churn rate. Strategies often specify how to adjust the marketing mix; firms can use tools such as Marketing Mix Modeling to help them decide how to allocate scarce resources for different media, as well as how to allocate funds across a portfolio of brands. In addition, firms can conduct analyses of performance, customer analysis, competitor analysis, and target market analysis. A key aspect of marketing

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strategy is often to keep marketing consistent with a company's overarching mission statement. Marketing strategy should not be confused with a marketing objective or mission. For example, a goal may be to become the market leader, perhaps in a specific niche; a mission may be something along the lines of "to serve customers with honor and dignity"; in contrast, a marketing strategy describes how a firm will achieve the stated goal in a way which is consistent with the mission, perhaps by detailed plans for how it might build a referral network, for example. Strategy varies by type of market. A well-established firm in a mature market will likely have a different strategy than a start-up. Plans usually involve monitoring, to assess progress, and prepare for contingencies if problems arise Marketing strategy: objectives Your marketing objectives will focus on how you increase sales by getting and keeping customers. To explain how to do this, experts talk about how best to package your products and services, how much to charge for them and how to take them to market. A marketing strategy will help you tailor your messages and put the right mix of marketing approaches in place so that you bring your sales and marketing activities together effectively in an effective marketing plan.

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Principles of Marketing Strategies

1. Clarify Business Objectives There’s so much going on in the marketing arena today, everybody is struggling to keep up. At the same time, every marketing professional feels pressure to be “progressive” and actively integrate emerging media into their marketing program. However, the mark of a good marketing strategy is not how many gadgets and neologisms are crammed into it, but how effectively it achieves worthy goals. Therefore, how you define your intent will have a profound impact on whether you succeed or fail. Unfortunately, there is a tendency for marketers to try to create a “one size fits all” approach for a portfolio of brands or, alternatively, to want to create complicated models to formulate marketing objectives Some brands are not widely known, others are have trouble converting awareness to sales and still others need to encourage consumer advocacy. 2. Use Innovation Teams to Identify Emerging Opportunities :Marketing executives are busy people. They need to actively monitor the marketplace, identify business opportunities, collaborate with product people and run promotional

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campaigns. It is unreasonable to expect them to keep up with the vast array of emerging technology and tactics, especially since most of it won’t pan out anyway. Therefore, it is essential to have a team dedicated to identifying emerging opportunities, meeting with start-ups and running test-and-learn programs to evaluate their true potential. Of course, most of these will fail, but the few winners will more than make up for the losers. Once an emerging opportunity has performed successfully in a pilot program, it can then be scaled up and become integrated into the normal strategic process as a viable tactic to achieve an awareness, sales or advocacy objective. 3. Decouple Strategy and Innovation :Unfortunately, in many organizations, strategy and innovation are often grouped together because they are both perceived as things that “smart people” do. Consequently, when firms approach innovation, they tend to put their best people on it, those who have shown a knack for getting results. That’s why, all too often, innovation teams are populated by senior executives. Because innovation is considered crucial to the future of the enterprise (and also due to the institutional clout of the senior executives) they also tend to have ample resources at their disposal. They are set up to succeed. Failure, all too often, isn’t an option. However, strategy is fundamentally different from innovation. As noted above, a good strategy is one that achieves specific objectives. The truth is that innovation is a messy business. So failure must be an option, which is why technologically focused venture capital firms expect the vast majority of their investments to fail 4.Build Open Assets in the Marketplace The primary focus of marketing promotion used to be to create compelling advertising campaigns that would get the consumer’s attention and drive awareness. Once potential customers were aware of the product, direct sales and retail promotions could then close the deal. Today, effective promotional campaigns are less likely to lead to a sale and more likely to result in an Internet search, where consumers’ behavior can be tracked and then retargeted by competitors. Simply building awareness and walking away is more likely to enrich your competition than yourself.

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Marketing Strategies By Oppo :1. Newer, and better products:oppo mobile launch World’s first rotating camera with flash light O-touch panel, world’s first Smartphone with rear touch back panel O-click, a Bluetooth remote camera trigger and a device locator in oppo N1 Oppo launch oppo finder worlds slimmest phone just 6.65 Oppo develop VOOC rapid charge the world fastest and safest mobile device charging technology

2. focus on mobile features :Oppo mobile focus on mobile features according to market oppo develop color os for develop new feature in mobile motions and gestures for a easy using, for a security

3. Control mop in market :Oppo mobiles focus on control mop in market for save dealers profit

4. Brand building : Brand building was one of the major tasks it had in hand. It went with Bollywood stars Hrithik Roshan and Sonam Kapoor as its brand ambassador. "We feel that Hrithik and Sonam are elegant and truly match with Oppo's brand image. OPPO, new partner of FC Barcelona for next 3 year

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5. New products:Oppo launch new mobiles and develop new features in mobile like neo5 Wi-Fi display for increase sale

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6. Events:Oppo doing event for making customer relationship and brand awareness and oppo also doing event in cultural days like diwali, new year , other cultural days and every month celebrate oppo day and in these event give gifts to customers and also other offer

7. Schemes to dealers Oppo mobile give schemes to dealers like trip on sale 500pcs and also give to branding offers and promoters for sale product and also give extra profit on mobile Benefits of Marketing Strategies Saves time and money Time and money are important primary factors of success in the business industry. As you will see below, a marketing strategy helps owners to define a brand so that they don’t spend loads of productivity time marketing a product to the wrong people. A marketing plan provides a blue print for business owners to follow with hopes to bring in more money than they put out.

Provides a plan

Marketing plan acts as a guide as the business progresses, so owners can see where their time and money is going. It provides a look into the future goals of the company, and gives step-by-step directions on how to achieve those goals.

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Defines the brand

This is a very important element of the marketing plan because without it, a business wouldn’t last long. They would be exhausted. Defining a brand means knowing what you are selling, and to whom you’re selling it to. In other words, you must also define your audience. Without knowing who to market to, business owners can lose valuable time. Marketing strategies help with issues such as these, and plans out these things.

Market Methodology Need For Study

The basic idea of taking up this study is to analyze the market share of oppo and how to work in company and understand sales executive work in Jaipur. At the same time, an attempt was made to understand the Brand image of oppo mobile.

Primary Objective

The primary objective of the study is to analyze the market share and understand the Brand image of oppo Mobile Secondary Objective  To find out the market share  To Know the brand image  To find out which is the largest selling mobile

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Research Methodology

The essential part of any report in research methodology. The field study was conducted to analyze the market share and understand the brand image of oppo Field Work & Data Collection In the data collected phase, I tried to cover maximum area and the consumer of Jaipur

Collection of Data Data used in this report is mainly primary data, which are collected first hand by survey in the field. In some areas secondary data may also be taken into consideration. Collection of Primary Data It would be in the form of questionnaire survey which will reveal the consumer perception about the company and the products.

Collection of Secondary Data It would be collected from Case Studies, Newspaper and Search Engines (Google,Yahoo).

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Male

Female

40%

60%

Figure 1: Gender

Interpretation From the above table it can be observed that 60% males and 40% females have been taken in the survey

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2. Age?

Less Than 18

18-22

10%

22-26

26-30

More Than 30

7%

17% 36%

30%

Interpretation From the above table it can be observed that the age respondent which is Less than 18(7%), 18-22(36%), 22-26(30%), 26-30(17%), More than 30(10%)

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Occupation

College Student

Busines Man

Service

Others

17%

46%

20%

17%

Interpretation From the above table, it can be observed that the occupation of the respondent are college students (46%), Businessman (17%), Service (20%), others (17%)

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How long do you use your mobile phone?

Less Than 1 Year

1-2 Year

7%

2-4 Year

Above 4 Year

3%

20%

70%

Interpretation From the above table it can be observed that the respondents are using mobile phone. Less than one year (70%), 1-2years (20%), 2-4years (7%), above 4 years (3%)

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What is the image of oppo in your mind?

Economical

Durable

Safe Product

13%

7%

80%

Interpretation From the table it can be observed that the respondent consider Micromax as a Economical (80%), Durable(7%), Safe Product(13%)

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SWOT ANALYSIS OF OPPO

Strengths

oppo is good in terms of market share in terms of mobiles, it captured Samsung,micromax market share by superior innovation in Smart Phones’ oppo is financially strong and stable company. The production process and process of inventory management are consistent with industrial standards. The brand value increased by 80% in last two years The Company enjoys wide range of product portfolio which includes Mobiles,mp3 players ,mp4 players ,tv,bluereplayers oppo took advantage of growing economy of Asian market by setting up manufacturing plant in India there by reducing logistics and supply chain Weakness oppo needs improvement in defining the vision, mission and strategic corporate objective. Marketing management needs improvement in all the facts of marketing

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HRM also needs improvement in all the facts of human resource management Opportunity

 oppo is reasonable equipped to take care of technological changes  oppo is maintaining good international relationship with countries and local  The population is growing so as the demand for mobile phone demand is also growing.  The financial position is strong and there is a scope of entering into unrelated diversification Threats  Regulatory issues and safeguarding of property rights was main threats in legislation  The competitor like Nokia are focused only in one segment

Project Report Marketing Strategies of Oppo

By Gajendra Singh

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QUSENTIONNAIRE Study of mobile market for oppo Informatics with special reference to pune

NAME: ______________________

1. Gender  Male  Female

2. Your Age  Less than 18  18-22  22-26  26-30  More than 30

3. Occupation  Student  Business  Service  Others

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4.Do you have oppo mobile or which model  Yes, Model ____________  No

5. Which mobile phone you are using?  Nokia  Samsung  Oppo  I-Phone  Blackberry

6. How long do you use your mobile phone?  Less than 1 year  1-2 year  2-4 year 

More than 4 year

7. What is the image of oppo in your mind?  Economical  Safe Product  Durable

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8. Where do you often see oppo advertisement?  TV  Newspaper  Online  Radio

9. Do you think oppo can be market leader?  Yes  No

10. Are you satisfied with oppo?  Yes  NO! Why _________________________________________

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Bibliography

1. www.wikipedia.com 2. http://www.oppo.com/en/ 3. www.studymode.com 4. www.forbes.com 5. www.google.com 6. www.yahoo.com 7. www.wikibooks.com 8. www.slideshare.com 9. www.marketingdonut.com 10. www.clickbrain.com

Project Report Marketing Strategies of Oppo

By Gajendra Singh