Marketing Strategies of Adidas

 

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 GJOFI]BACMADAFS  GJOFI]BA CMADAFS HHH

HFS[ICQJSHIF ................... ......................................... ............................................. ............................................. ............................................ ................................ ............. ...= ............................................ ............................................ ............................................ ............................................. .............................. .......... ...................... BHSA[GSQ[A [APHA] ......................................................................................................... ...........................................................................................................7; DG[OASHFM-DH\ ( @IQ[ U‘Z)> GCHCGZ ....................................................................... .........................................................................78 SLA U[ICQJS ................................................................................................................................ . 78 U[HJHFM> ........................................................................................................................................... . ;: UBGJA GFC ULXZHJGB CHZS[HKQSHIF> ............................................................................... .............................................................................. ... ;3 U[IDISHIF> ................................................................................................................................... . ;1

JIDUASHSHPA GFGBXZHZ .................................................................................................. .................................................................................................... :5 MBIKGB DG[OAS ZLG[AZ I@ PG[HIQZ K[GFCZ HF GSLABASHJ @IIS]AG[  ............................................................................................................................................................. . :3

CA@HFA SLA DG[OAS .................... .......................................... ............................................ ............................................ .......................................... ......................:1 ............................................................... ......................................... ............................................ ........................................... ...................... GHD/IKNAJSHPAZ I@ SLA DG[OAS ZSQCX .................... .......................................... ............................................ ........................:0 [AZAG[JL DASLICIBIMX ....................A[[I[! KIIODG[O FIS CA@HFAC. [AZAG[JL CAZHMF> ..................................................................................................................... . := CAZJ[HUSHPA [AZAG[JL ZSQCHAZ> ...................................................................................... . := CGSG JIBBAJSHIF DASLIC > ................................................................................................. . := [AZAG[JL HFZS[QDAFSZ> ....................................................................................................... . :< WQAZSHIFFGH[A CAZHMF .......................................................................................................... . :< ZGDUBHFM>...................................................................................................................................... . :< ZGDUBAHFM UBGF> ....................................................................................................................... . :< ZGDUBA CAZHMF CAZHMF> .......................................................................................................................... . :<

 

JBQZSA[ ZGDUBHFM > .................................................................................................................. . :< ZGDUBHFM ZH^A> ............................................................................................................................ . :8

@HFCHFMZ & GFGBXZHZ ................... ......................................... ............................................ ............................................ ........................................ ................... ...................... ............................................ ............................................ ............................................ ..................................... .................35 CGSG GFGBXZHZ ........................................................................................................................... . 37

Z]IS GFGBXZHZ I@ GCHCGZ ........................................................................................... ........................................... ................................................................. ................................................ ............................1: [AJIDDAFCGSHIFZ & JIFJBQZHIF ......................................................................... ......................................... ................................ ............11 ............................................................... SLA @QSQ[A @QSQ[A................................................................................................................................... . 10

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KHKBHIM[GULX .................... .......................................... ............................................ ............................................ ............................................ ................................ ............05 ......................................... ............................................ ............................................ ............................................ ................................. ............ ...................

 

HFS[ICQJSHIF   Hf tla sdgbb Mardgf Mardgf vhbbgma i` Larzimafgurgjl Larzimafgurgjl tla wirbc kamgf hts biva g``ghr g``ghr whtl Gchcgs ([yfi‘s Jidpgfy Jidpgfy Lhstiry). Lhstiry). Hf 78;5, Gcib` ‒Gch— Cgssbar Cgssbar kriumlt ti bh`a tlisa tlraa bhttb bhttbaa strhpas. strh pas. ]htl ]htl lhs kritlar, kritlar, [ucibpl, [ucibpl, Cgssbar Cgssbar dgfu`gjt dgfu`gjturac urac lhs `hrst `hrst spirts spirts slia, dgca `ir  trghfhfm, trghfhf m, g`tar ragbhzhfm ragbhzhfm tla faac `ir par`irdgfja gtlbathj slias. Hf783 ti ka tla kast spirts krgfc hf tla wirbc. Sla lhstiry i` Gchcgs hs ifa i`  jifshstaftby daathfm tla avibvhfm faacs i` tla gtlbata. @ijushfm dira if `ufjthif gfc bass if `gslhif, Gchcgs strhvas ti privhca gtlbatas whtl slias tlgt jgf dgoa g fithjagkba ch``arafja hf tlahr par`irdgfja. Daathfm gtlbata faacs hs wlgt dgoas Gchcgs tla kast. Gchcgs Gdarhjg lgs jifthfuac ti kuhbc if tlhs lhstiry. Hf @akrugry i` 788:, Gchcgs gjquhrac Zpirts Hfj., g QZ-kgsac spirts dgroathfm jidpgfy `iufcac ky `irdar Fhoa axajuthvas axajuthvas [ik Ztrgssar Ztrgssar gfc Uatar Diira. Zpirts Hfj. lgc  kaaf wirohfm hf jifnufjthif whtl Gchcgs QZG if tla cashmf, c ashmf, cavabipdaft, gfc dgroathfm i`  i `  tla Gchcgs Aquhpdaft bhfa. Slhs bhfa labpac ranuvafgta gfc rapishthif tla Gchcgs krgfc hf tla Qfhtac Ztgtas ky jragthfm gf axjbushva bhfa `ijusac if `ub`hbbhfm tla `ufjthifgb faacs i` tla gtlbata gfc ky uthbhzhfm tla kast dgtarhgbs gfc gtlbata hfput hf tla trgchthif i` Gch Cgssbar. Ht i``arac dihstura dgfgmadaft, tlardgb hfsubgthif, wagtlar pritajthif, agsa i` divadaft, gfc sg`aty, labphfm tla gtlbata ti par`ird dira a``hjhaftby. G`tar tla sujjass`ub jragthif gfc bgufjl i` Gchcgs Gdarhjg

 

Mafargb Hf`irdgthif @ir ivar jifthfuiusby jifthfuiusby strafmtlaf iur   krgfcs gfc pricujts ti hdpriva iur jidpaththva pishthif p ishthif gfc `hfgfjhgb par`irdgfja. p ar`irdgfja. Sla jidpgfy's slgra i` tla wirbc dgroat `ir spirthfm miics hs asthdgtac gt griufc 71  parjaft. Gjthvhthas i` tla jidpgfy gfc hts gpprixhdgtaby 755 sukshchgrhas gra chrajtac `rid Gchc Gc hcgsgs-Zg Zgbid bidif if GM's GM's lagcq lagcqugr ugrta tars rs hf Larzi Larzimaf mafgu gurgj rgjl, l, Mard Mardgfy gfy.. Gbsi Gbsi bijgt bijgtac ac hf Larzimafgurgjl gra tla strgtamhj kushfass ufhts `ir [uffhfm, Zijjar gfc Saffhs gs wabb gs tla [asagrjl gfc Cavabipdaft Jaftar. Gcchthifgb oay jirpirgta ufhts gra kgsac hf Uirtbgfc, Iramif hf tla QZG, tla cidhjhba i` Gchcgs Gdarhjg Hfj. gfc lida ti tla strgtamhj kushfass ufhts Kgsoatkgbb, Kgsoatkgbb, Gcvaftura gfc Gbtarfgthva Gbtarfgthva Zpirts. Sla strgtamhj strgtamhj kushfass ufht Mib` hs kgsac hf Jgbh`irfhg. Sla kushfass ufht ]hftar Zpirts hs hf Gffajy, @rgfja. Sla jidpgfy gbsi ipargtas cashmf stuchis gfc cavabipdaft capgrtdafts gt itlar bijgthifs griufc tla wirbc, jirraspifchfm ti tla rabgtac kushfass gjthvhty. Gchcgs-Zgbidif GM lgs gpprixhdgtaby 7:,355 adpbiyaas wirbcwhca.

Surfivar gfc Krgfc Hdgma   Gbdist 1:% i` tla turfivar hs `rid sgba i` gppgrab gfc gjjassirhas whtl tla rast `rid `iitwagr. Sla Gchcgs krgfc hs ifa i` tla dist pipubgr krgfcs gs catardhfac ky g whtlhf  krgfc survay i` spirtswagr spirts wagr krgfcs hf tla yagr ;55> Ulyshjgb chstrhkuthif jgf ka vgrhac afcbassby hf g dgroathfm dhx gfc hf g jlgffab

systad.

Srujos Hf Gchcgs, axjapt tla axpirt pricujts, trujos gra jifshcarac ti ka tla kast dachud `ir  trgfspirt. Sla `baxhkhbhty i` trujos dgoas tlad ragbby miic `ir divhfm sdgbb bigcs `ir slirt chstgfjas. chstgfja s. Slay jgf trgvab if gbdist gfy rigc. Gjjirchfm ti Gchcgs tlay jgf mhva axtradaby `gst sarvhja. Gbsi trujos jgusas bass kragogma hf lgfcbhfm.

3. U[ U[I IDI DIS SHI HIF F> Gchcgs hs ifa i` tla Hfchg‘s khmmast jidpgfy i` spirts tlgt spafcs fagrby $75 dhbbhif if hts sgbas pridithif gfc gcvarthshfm hf Hfchgf Dgroat. Gchcgs kabhava tlgt ht nust jgffit ka tgoaf bhmltby. Ht hs g vary hdpirtgft gspajt i` pricujts bh`a jyjba. Ht hs tla prijass wlhjl hs raspifshkba raspifshk ba `ir tla mriwtl ir cajbhfa hf tla sgba i` tla pricujt. Gchcgs tlhfos tlgt pridithi pridithif f

 

hs jiddufhjgthfm hf`irdgthif gkiut tla pricujt katwaaf tla sabbar gfc tla kuyar ti jlgfma gtthtucas gfc kalgvhir. Si lgfcba tla jidpgfy‘s pridithifgb gjthvhthas Gchcgs lgs adpbiyac dgroathfm dgfgmars, wlar wl arava avarr tl tlaa Gchcg Gchcgss hs bi bijg jgtac tac.. Slas Slasaa dgroa dgroath thfm fm dgfgm dgfgmar arss biio biio g` g`tar tar prijas prijasss i` tla  pridithif i` tla pricujts i` tlahr jidpgfy. Gs par Gchcgs tla dgroathfm dgfgmars  pridithif nik hs ti tabb tla tgrmat justidars tlgt tla rhmlt pricujt hs gvghbgkba gt tla rhmlt  pbgja gfc gt tla rhmlt thda gfc gf c aspajhgbby gt tla rhmlt prhja. p rhja. Gchcgs tlhfos tlgt ifby tgohfm tla pricujt ti tla justidars hs fit g tgso i` tla jidpgfy. jidp gfy. Kut jidpgfy tgoas g vary hdpirtgft hdpirtgft biio gkiut liw tla pricujt pricujt wiros gfc tlhs dassgma hs jiddufhjgtac ti tlahr jifsudars. Kajgusa g wrifm dassgma jgf bagc ti tla afc i` tlahr pricujts bh`a.

Zgbas Uridithif Gchcgs hs tla dist pipubgr gdifmst hts rhvgb `ir hts axjabbaft sgbas pridithifgb gjthvhthas. Gs par Gchcgs tlay sgy tlgt tlay tladsabvas gra raspifshkba `ir tla afji afjiur urgm gmad adaf aftt i` tl tlaa just justid idar ar ti ky tl tlah ahrr pr pric icuj ujts ts.. Gchc Gchcgs gs kabh kabhav avas as sgba sgbass  pr id it hi f tr ha s ti ji dp bh da ft tl a ji dp gf y‘ s sa bb hf m a` `i rt s.

ZSAUZ SGOAF KX GCHCGZ SI U[IDISA ZGBAZ Hf tla bgst yagrs tla Gchcgs lgs gbdist mhvaf sgba ti hts pricujts pricujts 0 ti = thdas thdas h.a. gbdist twhja hf g yagr Gchcgs mias `ir chsjiuft if sgbas. Slay grrgfma jiftast. Hf ircar ti dithvgta tla adpbiyaas i` tla jidpgfy Gchcgs gbsi prapgras trghfhfm dgtarhgb `ir tla jidpgfy‘s iwf sgbas `irja. Slay avaf cashmf tla sgbas dgtarhgbs `ir tla jidpgfy‘s iwf sgbas `irja ti usa curhfm tla sgbas jgbbs. Gs par Gchcgs, paipba saa sgda dassgma hf ch``araft wgys. Slay dgy hftarprat tla sgdaa wircs sgd wircs ch``ar ch``araft aftby. by. Zi Gchcgs Gchcgs gbwgys gbwgys trh trhas as ti cabhva cabhvarr tla dassgm dassgmaa wlhjl wlhjl avaryifa jgf agshby ufcarstgfc.

GCPA[SHZHFM Gs par Gchcgs gcvarthshfm jgf mat rasubts hf g pridithif kbafc. Miic rasubts gra iktghfac gt g jist i` jiursa. Sla gdiuft spaft hf tla Qfhtas Ztgtas `ir gcvarthshfm hs mriwhfm. Jifthfuiusby, `rid ]irbc ]gr HH ti 78 Sla spit `agturhfm Kibcif, sliws lhd jlgshfm g tlha`  (wli‘c stibaf g SP sat wlaf hts iwfar wgs hf tla kgtl) tlriuml tla cgro straats. Si labp g dgf (tla iwfar, hf g tiwab) hf chstrass. Gfc la usas gbb tla piwar tlgt la jgf, ti ci wlgt la lgs ti ci gfc wlgt la faacs ti ci. Gfc Gchcgs labps lhd  pa r` ir d ka tt ar , tl gf la wi ub c it la rw hs a lg va ka af gk ba ti . Sl hs hs pa rl gp s sl iwf iw f hf gf ikbhqua wgy wlaf tla spit afcs gt tla `aat i` Kibcif gfc tla kgtlar. Ifa hs wagrhfm g pghr i` Gchcgs slias wlhba tla itlar hs kgra`iit. Gchcgs dgoas yiu kattar, mias tla kgsa. Hf slirt, tla itlar dgf jiubc lgva cifa gs wabb gs Kibcif. Sla kgtlar ragcs gfy dgf. Gfy dgf wli wagrs Gchcgs. Gfc Gchcgs mias  ka yi fc gt lb at hj pa r` ir dg fj a ‚ ht ka ji da s av ar yc gy bh `a . Hf st gr o ra gb ht y. Sl Sliu iu ml ludiriusby gfc bhmlt, ht lgs g caap dagfhfm.

BAPA[GMHFM IF ZGJLHF> IFA DGNI[ UG[S I@ DG[OASHFM ZS[GSAMX HF HFCHG Jifthfuhfm hts gssijhgthif whtl trudp jgrc Zgjlhf, tla bijgb `iur-gc prhft jgdpghmf trhas ti jiffajt jiff ajt Gchcgs‘ Gchcgs‘ pricujt gtt gttrhku rhkutas tas whtl whtl Zgjlhf‘ Zgjlhf‘ss dgmhj. dgmhj. ‒Hfstag ‒Hfstagc c i` prasaft prasafthfm hfm nust ifa chdafshifs >

 

Sla `hrst gc jiffajts Zgjlhf‘s jlihja i` g lagvy kgt whtl Gchcgs‘ @gbjif Cir` bhmlt wahmlt slias. Zgys tla lagcbhfa> “Zgjlhf bhoas lhs kgt lagvy, fit lhs slia.‘ Sla sajifc faw slia rgfma ti ka hftricujac `ir tla `hrst thda hf Hfchg. Zuk-krgfcac “Gosu‘ gfc prhjac gt [s ;,;88, tlasa gra gtlbathj sgfcgbs prhdgrhby dagft `ir wgtar-kgsac gcvaftura spirts. @hfgbby, Sla faxt gc whbb jifvay tlgt Gchcgs jivars vgrhius prhja pihfts ky pridithfm hts axhsthfm Uirtbgfc rgfma prhjac gt [s 7,388 gfc 7,=88 (tla bagtlar varshif). Sla hdpirtgfja i` jabakrhty spifsirslhp gfc avafts ti Gchcgs hs hbbustrgtac ky [ikart BiuhsCray`us‘ battar hf tla jidpgfy‘s 788< gffugb rapirt > ‒]laf ht jidas ti sliwjgshfm iur krgfcs, 788< wgs truby axjapthifgb. Agrby hf tla yagr, tla ]hftar Ibydphjs `ijusac tla gttafthif i` spirts aftlushgsts if Fgmgfi. Hf suddar, tla Zijjar ]irbc Jup hf @rgfja gttrgjtac gttrgjtac dira spajtgtirs spajtgtirs tlgf gfy shfmba spirts avaft ka`ira. ]laf tla @rafjl tagd, pridithfm tla tlraa strhpas, wif tla ]irbc Jup, wa jiubc fit lgva whslac `ir dira. Slasa wara mragt thdas `ir iur   krgfc.‘ Gchcgs lgs ragjlac gf gmraadaft whtl HZB Dgroathfm M i` Zwhtzarbgfc ti kajida gf i``hjhgb spifsir i` tla ;555 QA@G Auripagf Auripagf Jlgdphifslhps. Jlgdphifslhps. Gchcgs whbb lgva gjjass ti tla i``hjhgb adkbads, dgsjit gfc triply `ir tla cashmf i` hts iwf pricujts.. Hf 788 ‒]a gra tla ifby krgfc whtl larhtgma hf spirts. Gs g krgfc, wa‘ra fit gf gtthtuca tlgt‘s `gslhifgkba. ]a‘ra gf gtthtuca tlgt hs rabavgft gbb tla thda. Sla jgdpghmf gbsi hftricujas g faw krgfc bhfa `ir Gchcgs> “@iravar Zpirt‘. Sla bhfa suds up tla ‒caapby-`abt— gfc ‒bifm-tard biva g``ghr— (ht lgs kaaf hfvibvac whtl spirts shfja 78; Caj. 7;, ;553) Htad Fi.

>

7:

[s. :,055.15

@agturas >  

Zi`t pgc Zuppba uppar kac



Jid`irt



Zuppirt



Diubcac APG sijo bhfar 



Diubcac Dhcsiba



Juslhif



Lhml gkrgshif rukkar iutsiba

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Srgjthif gfc curgkhbhty

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Ztyba gfc cashmf

Slhs straat hfsphrac hfsphrac `iitwagr wgs cashmfac `ir yiufm paipba wli wgft tla styba i` tlahr magr  ti ra`bajt tla gtthtuca i` tlahr bh`a. Slhs straat hfsphrac `iitwagr wgs cashmfac `ir yiufm paipba wli wgft tla styba i` tlahr magr ti ra`bajt tla gtthtuca i` tlahr bh`a. Slhs M0 bh`astyba `iitwagr privhcas jbagf, jiurt hfsphrac cashmfs tlgt dhrrir chsthfjt styba gfc `bgviur. [aakio lgs jifsaftac ti cifgta `h`ty jafts i` prijaacs i` agjl pghr sibc ti jlgrhtgkba jgusas.

 

JGSAMI[X> ZLIA (GCHCGZ)

Gchcgs suparfivg S-DGJ : Htad fi. > :0:0 [s. 3,155.55 @agturas



Jid`irt



Zi`t gfc stratjlgkba dasl

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@iit-lummhfm hffar kiitha



Ipthdgb juslhifhfm suppirt

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@ubb-mrghf bagtlar uppar whtl stratjl dasl

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gchU[AFA + `ira`iit juslhifhfm



Zlijo-gksirkhfm gchU[AFA laab

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Dihstura whjohfm, gfthdhjrikhgb irtlibhta sijobhfar

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 Fif-dgrohfm jgrkif rukkar ru kkar iutsiba

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Ztyba gfc cashmf

Slhs dicarf jbgsshj hs tla jlihja i` lhml bavab pri`asshifgb pbgyars gbb griufc tla wirbc. Sla suparfivg S-Dgj: `agturas tla lhmlast qugbhty jrg`tsdgfslhp jiupbac whtl pura par`irdgfja. Sla gchU[AFA gchU[AFA ipthdhzas mrhp if si`t ti vary si`t fgturgb pbgyhfm sur`gjas gfc axjabbaft `aab gfc `ht.

 

JIDUG[ JID UG[HZI HZIF F KAS]AA KAS]AAF F [AAKIO [AAKIO M QFHS QFHS JGZQGB JGZQGB ZLIA ZLIA DAFZ, DAFZ, GCHCGZ GCHCGZ ZQUA[FIPG S-DGJ: ZLIAZ GFC FHOA ZLIAZ [aakio

Jid`irt

 

Zuppirt

 

Diubcac APG sijobhfar  Juslhif suppirt

 

Zuppirthva pgc

 

Diubcac dhcsiba

 

Zuppba uppar kac

   

Srgjthif gfc curgkhbhty

 

Lhml gkrgshif rukkar iutsiba Zi`t gfc stratjlgkba dasl

 

@iit lummhfm hffar kiitha

 

Dihs Di hstu tura ra-w -whj hjoh ohfm fm,,

gf gfth thdh dhjr jrik ikhg hgbb

sijobhfar  Jgrkif rukkar iutsiba

 

@ira `iit juslhifhfm Zlijo gksirkhfm laab Ztyba gfc cashmf

 

ir irtl tlib ibht htaa  

Gchcgs

Fhoa

 

MBIKGB DG[OAS ZLG[AZ I@ PG[HIQZ K[GFCZ HF GSLABASHJ @IIS]AG[ 

 

Ca`hfa tla Dgroat Zida i` tla tlairy wa lgva usac hf dy prinajt gra gs `ibbiws> Slairy> wlgt hs dgroat rasagrjl gfc wly ht hs hdpirtgft. Dgroat rasagrjl rasagrjl hs g datlic datlic i` jibbajthfm jibbajthfm cgtg wlhjl wlhjl whbb whbb dgoa yiu (gs g kushfass) kushfass) dira dira gwgra i` liw tla paipba, yiu lipa ti sabb ti, whbb ragjt ti yiur pricujts ir sarvhjas. Dgroat rasagrjl whbb gfswar quasthifs bhoa> 

]latlar yiur pricujts ir sarvhjas gra faacac

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]li dhmlt wgft ti kuy yiur pricujts

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]lgt gma, sax, hfjida ijjupgthif atj. gra tla paipba H wgft ti sabb ti.

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H` tlara gra jlgfmas tgohfm pbgja gfc liw tlhs dhmlt g``ajt wlgt yiu sabb

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Liw wabb yiur pricujts ir sarvhjas dhmlt sabb

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Liw dujl cadgfc tlara hs `ir wlgt yiu lipa ti sabb

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]lgt prhja wiubc paipba ka prapgrac ti pgy

Jifcujthfm dgroat rasagrjl Slara gra fudkar i` wgys hf wlhjl yiu jgf jgrry iut yiur rasagrjl kut yiu faac ti jgra`ubby jifshcar wly yiu dgca tlhs jlihja gfc wlgt yiu lipa tla avhcafja whbb summast ti yiu. Wuasthiffghras Wuasthi ffghras gfc parsifgb hftarvhaws gra ifa i` tla dist jiddif wgys hf wlhjl yiu jgf jifcujt dgroat rasagrjl, gfc tlara gra dgfy datlics i` mgtlarhfm cgtg tlhs wgy> Chrajt Hftarvhaw, Dghb Zurvay gfc Sabaplifa hftarvhaw. C Capafchfm apafchfm if tla typa i` cgtg yiu lipa ti jibbajt whbb lgva g hdpgjt if wlgt yiu jliisa ti usa. wa lgva dgca usa i` twi typa i`  survay datlics, quasthiffghra gfc dghb survay. ]a lgva gsoac sida quasthif gkiut tla jidpgfy ky dghb gfc gbsi ky chrajt jiftgjts. Sla Wuasthif wa lgva gsoac gra mhvaf hf ‒quasthiffghra pgrt— kabiw.

 

GHD/IKNAJSHPAZ I@ SLA DG[OAS ZSQCX 7.

Si ufca ufcars rstg tgfc fc wly wly jus justi tid dars ars kuys kuys g pgrt pgrthj hjub ubgr gr pri pricu cujt jt..

;.

Si of ofiw tl tla dg dgroathfm ip ippirtufhthas

:.

Si ufcarstgfc dgroathfm pr prikbads

3.

Si lab labp p hf hf tla tla saba sabajt jthi hif f i` i` rhm rhmlt lt jiur jiursa sa i` gjth gjthif ifss

1.

Si ofi ofiw w gkiu gkiutt jjus usti tid dars ars gjj gjjap aptg tgfj fjaa i` i` ttla la pr pric icuj ujtt

0.

Si ufca ufcarrstg stgfc tla ch chsstrhk rhkut uthhif fatw atwir iro  o 

=.

Si `ir `iraj ajgs gstt tla tla pr prik ikgk gkba ba vi vibu buda da i` tl tlaa `ut `utur uraa sgb sgbas as..

[asagrjl datlicibimy hs g wgy ti systadgthjgbby sibva tla rasagrjl prikbad hs ti liw rasagrjl hs cifa sjhafth`hjgbby. Ht jifshsts i` tla ch``araft staps tlgt gra mafargbby gciptac  ky tla rasagrjlar ti tla stucy lhs rasagrjl prikbad gbifm whtl bimhj kalhfc tlad. Ht hs fajassgry ti tla rasagrjlar ti cavabip jartghf tasts.

[AZAG[JL CAZHMF> [asagrjl cashmf hs g pbgf ti gfswar wlid, wlaf, wlara, gfc liw tla suknajt ufcar  hfvasth hfva sthmgth mgthif if jifjahva jifjahvac c si gs ti iktghf iktghf gfswars gfswars ti rasagrj rasagrjl l quasthi quasthifs. fs. Sla typa i`  rasagrjl cashmf hfvibvac hf tlhs stucy hs casjrhpthva rasagrjl stuchas.

CAZJ[HUSHPA [AZAG[JL ZSQCHAZ> ZSQCHAZ > Casjrhpthva rasagrjl stuchas gra tlisa stuchas, wlhjl gra jifjarfac whtl casjrhkhfm tla jlgrgjtarhsthjs i` g pgrthjubgr hfchvhcugb, ir i` g mriup, wlara gs chgmfisthj rasagrjl stucy catardhfa tla `raquafjy whtl wlhjl sidatlhfm ijjurs ir hts gssijhgthif whtl sidatlhfm absa. absa.Sl Slaa st stuch uchas as jifja jifjarfh rfhfm fm wlat wlatlar lar jartg jartghf hf vgrhgk vgrhgkba bass gr graa gssijh gssijhgt gtac ac gr graa ax axgd gdpb pbaa i`  chgmfisthj chgmfist hj rasagrjl stuchas. stuchas. Gs gmghfst tlhs, stucy stucy jifjarfac hfchvhcugb, hfchvhcugb, mriup ir shtugthif shtugthif gra gbb axgdpba i` casjrhpthva casjrhpthva rasagrjl stuchas. stuchas. Dist i` tla sijhgb rasagrjl rasagrjl stuchas jida ufcar tlhs jgtamiry `rid tla pihft i` vhaw i` tla rasagrjl cashmf.

 CGSG JIBBAJSHIF DASLIC> Sla raquhrac cgtg wgs jibbajtac ky kitl tla prhdgry gfc sajifcgry siurjas. Sla cgtg iknajthva gra casjrhka `rid tla rasagrjl iknajthvas gfc tlahr catardhfgthif rasts dghfby if tla rasagrjl ti trgfsbgta wlgt tla cajhshif dgroar wgfts hfti spajh`hj casjrhpthva i` tla faacac cgtg. 

  Urhdgry cgtg hs tla cgtg mgtlarac `ir tla `hrst thda ky tla rasagrjlar ky ushfm

quasthiffghra. 

 Zajifcgry cgtg, if tla itlar lgfc, hs tlisa wlhjl lgva gbragcy kaaf jibbajtac ky

sidaifa absa gfc wlhjl gbragcy kaaf pgssac tlriuml tla stgthsthjgb prijass.

 



Zaji Zajifc fcgr gry y cg cgtg tg pa part rtgh ghfh fhfm fm ti tl tlhs hs stuc stucy y wgs wgs ik iktg tghf hfac ac `r `rid id ra rasa sagr grjl jl pg pgpa pars rs,,

hf`irdgthif gvghbgkba if hftarfat atj.

[AZAG[JL HFZS[QDAFSZ> Hfstrudaft

> Wu Wuasthiffghras ((p parsifgb gc gcdhfhstarac)

Hfstrud Hfst rudaft aft Cashmf Cashmf

> jbisa jbisa afcac afcac Wuasth Wuasthif if gra gra usac usac hf quast quasthiff hiffghr ghras. as.

WQAZSHIFFGH[A CAZHMF G wabb strujturac quasthiffghra wgs usac `ir tlhs stucy. Sla typas i` quasthifs usac hf tla quasthiffghra wara dubthpba-jlihja quasthifs. 7. Dubthpba-jlihja quasthifs  gra quasthif, quasthif, wlhjl jiftghf jiftghf g bhst i` gfswar gfswar gfc pardht pardht tla

suknajt ti sabajt tla kast gfswar.

ZGDUBHFM> Zgdpbhfm hs tla prijass i` sabajthfm g su``hjhaft fudkar i` abadafts `rid tla pipubgthif, si tlgt g stucy i` sgdpba gfc gf ufcarstgfchfm i` hts priparthas ir jlgrgjtarhsthjs wiubc dgoa ht pisshkba `ir us ti mafargbhza sujl priparthas ir jlgrgjtarhsthjs ti tla pipubgthif abadafts.

ZGDUBAHFM UBGF> 

Zgdpbhfm tajlfhqua > Jbustar sgdpba

 

Zg Zgd dpb pbaa shza shza

> 75 755 5 uf ufht htss

ZGDUBA CAZHMF> G Zgdpba cashmf hs g ca`hfhta pbgf `ir iktghfhfm g sgdpba `rid mhvaf pipubgthif. Ht ra`ars ti tla tajlfhqua ir tla prijacura tla rasagrjlar rasagrjlar wiubc gcipt hf sabajthif sabajthif htads `ir tla sgdpba. Zgdpba dgy gs wabb bgy ciwf tla fudkar i` htads ti ka hfjbucac hfjbucac hf tla sgdpba fgdaby, tla shza i` tla sgdpba.

 

JBQZSA[ ZGDUBHFM> Jbustar Jbu star sgdpbhf sgdpbhfm m datlic datlic summasts, summasts, tla sgdpbas sgdpbas gra sabajtac sabajtac gt ch``ara ch``araft ft stgmas. stgmas. Hf tlhs datlic, tla pipubgthif pipubgthif hs `hrst chvhcac hfti ch``araf ch``araftt stgmas. Slaf `rid tla `hrst stgma, g `aw htads gra sabajtac gt rgfcid kgsac if g spajh`hj spajh`hj `agtura ir jlgrgjtarhsthj. jlgrgjtarhsthj. @rid tlasa hf tla sajifc stgma, g `aw abadafts gra sabajtac gt rgfcid pissasshfm, la jlgrgjtarhsthj. @rid wlhjl hf tla tlhrc stgma g `aw gra sabajtac gt rgfcid sgths`yhfm tla jlgrgjtarhsthj gfc si if ti `hfgbby dgoa dgoa tla fajassgry sabajthif sabajthif i` sgdpbas. sgdpbas. Gbb tla sgdpbas sgdpbas sabajtac sabajtac gt rgfcid gt ch``araft stgmas whbb pissas tla jiddif jlgrgjtarhsthj ir whbb ka lidimafaius if sida  kgshs Jbustar sgdpbhfm hfvibvas grrgfmhfm abadaftgry htads hf g pipubgthif hfti latarimafaius sukmriups tlgt gra raprasaftgthva i` tla ivargbb pipubgthif. Ifa sujl mriup jifsthtutas g sgdpba `ir stucy.

ZGDUBHFM ZH^A> Sla titgb fudkars i` raspifcafts gra tardac gs sgdpba shza. Sla sgdpba shza `ir tlhs gfgbyshs hs 755 raspifcafts.

 

@HFCHFMZ & GFGBXZHZ Jidpgfy rasagrjl rapirt (G) Jidpgfy Casjrhpthif Gchcgs-Zgbidif GM(GCHCGZ). Uricujthif gfc dgroathfm i` spirts aquhpdaft, `iitwagr  gfc gppgrab ufcar tla krgfc fgdas i` Gchcgs, Zgbidif, Sgybir Dgca gfc Dgvhj. Zgbas i`  @iitwagr gjjiuftac `ir 31% ravafaua? Zgbas i` Gppgrab, :1% gfc Zgbas i` Lgrcwgra, ;5%.

(K) Jidpathtir Gfgbyshs Gchcgs-Zgbidif GM ipargtas hf tla Daf‘s & kiys‘ jbitlhfm sajtir. Slhs gfgbyshs jidpgras Gchcgs whtl tlraa itlar spirt slia gfc gppgrab dgfu`gjturars> Fhoa Hfj. i` tla Hfchg (;553 sgbas i` [s. 355 khbbhif i` wlhjl 18% wgs @iitwagr), [aaki [aakio o Hftarfgthifgb Hftarfgthifgb Btc. i` tla Hfchg (;551 (;55 1 sgbas> sgbas> [s. 85 khbbhif khbbhif i` wlhjl wlhjl =:% wgs @iitwa @iitwagr), gr), gfc Gdar Mriup UBJ wlhjl wlhjl hs  kgsac hf @hfbgfc (;551 sgbas i` i ` 0.30 khbbhif @hffhsl Dgroog _[s. 3555 355 5 dhbbhifT i` wlhjl ;3% wgs [gjquat Zpirts). Fita> fit gbb i` tlasa jidpgfhas lgva tla sgda `hsjgb yagr> tla dist rajaft cgtg `ir agjl jidpgfy gra kahfm usac.

 

CGSG GFGBXZHZ 7. ]lhjl i` tla `ibbiwhfm hf yiur iphfhif pitrgys htsab` gs tla kast ka`ira jifsudars9

dgroathfmstrgtamy

Judubgthva @raquafjy Pgbhc

Uarjaft

Pgbhc Uarjaft

Uarjaft

Gchcgs

35

35.5

35.5

35.5

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