Marketing or Marketing Manager or Marketing Director or Digital

RAFAEL LIMA [email protected] C 917.981.9091 | H 212.217.6050 455 West 37 Street, Apt. 709 * New York, NY MARKETING, ACCOUNT MANAGEMENT AND BUSINESS DEVELOPMENT PROFILE Seasoned professional with diversified background and over 14 years experience w ith major public and private multinational corporations. Bringing a full toolbox of theoretical and practical business skills, as well as, excellent intuition, judging, timing, and experience. Provides creative and managerial direction to h igh-impact, cost-effective sales and marketing strategies, including business de velopment and strategic relations that consistently achieve results. Proven abil ity to achieve ROI. Fluent in English and Portuguese and proficient in Spanish. PROFESSIONAL EXPERIENCE StarMedia & Orange Advertising Network StarMedia and Orange are key subsidiaries of the France Telecom Group (NYSE: FTE ), one of the world's leading telecommunications operators. StarMedia resells Or ange Advertising Network solutions in the Americas, which has more than 20 top H ispanic premium publishers and a global reach of 343 million unique monthly user s. Director of Sales, Marketing and Business Development, New York, NY * October 20 07 - December 2010 * Performed a full range of business development and account management function s, growing the client base by 33% and increasing overall Northeast territory rev enue by 29% by creating and executing sales/business plan, balancing new busines s development with account management and retention. * Provided creative and managerial direction to high-impact, cost-effective trad e marketing strategies, campaigns, and events that consistently achieved results and accelerated market reach, achieved by harnessing internal expertise and lev eraging marketing strategies (including PR, event management, traditional market ing and social media strategies) that communicated contemporized brand to appeal to a broader audience in both the US Hispanic and Latin American markets. Account Services Director (Client Services), Miami, FL * January 2007 - March 20 08 * Defined vision and introduced strategies, programs, and tools to achieve stret ch goals, spurring a more proactive, performance-driven organization that aligne d value proposition/solution-based selling methodology with customer support. * Managed successfully the relationship with all clients and business partners, implementing an up-sale and renewal programs. * Worked in collaboration with Marketing to spearhead marketing plans, public re lations (PR), trade show events, business development and Search Engine Marketin g (SEM) initiatives and designed/defined hard-hitting brand strategy for marketi ng materials with a unified brand-marketing message. * Slashed campaign implementation errors by 99% and decreased campaign implement ation from 72 hours to 24 hours by spearheading innovative customer service prot ocols to enhance overall campaign management. * Surged renewals by 95% while boosting levels of customer retention by devising revenue-generating and performance-enhancing marketing initiatives despite bein g challenged by a highly competitive and relentlessly shifting marketplace. * Played an instrumental role in expanding effective programs to improve bottomline performance by participating in the strategic planning and forging diversit y in strategic partnerships and alliances on new business opportunities. * Supervised 4 direct and 4 indirect reports, covering the U.S. Hispanic market and Latin America as part of territory accountability.

Account Services Manager (Client Services), Miami, FL * March 2005 - December 20 08 * Developed Account Service structure and procedures, driving strategic initiati ves to increase efficiency and productivity via tools, processes and policies, a chieving 100% delivery optimization by revamping campaign delivery control. * Delivered all stages of project lifecycle and steered concept, budget, and res ources to meet specifications and execute deliverables in a timely manner. * Acted as a liaison between all cross-collaborative operation areas located in Spain and Paris Headquarters and the Americas. * Worked in collaboration with Marketing to spearhead marketing plans, utilizing media research tools that included Nielsen NetRatings, ComScore and Google Adpl anner, as well as web analytics tools, such as Coremetrics, WebTrends and Google Analytics. * Defined marketing objectives, including pre and post sales, as well as, the id entification of new opportunities for organic growth and new business developmen t to generate an increase in revenues. * Leadership accountability for 2 direct reports and 2 indirect reports. Scope o f territory included the U.S. Hispanic market and Latin America. LatinThre3, Inc Latin3 creates and executes advertising strategies in Latin America and the U.S. Hispanic markets for Fortune 500 companies. The company reported $15.6M in FY20 07 revenue and ranked #33 in the Top 100 Businesses in Miami - Fort Lauderdale Miami Beach, Florida. Senior Account Manager, Miami, FL * December 2003 - March 2005 * Provided account management services for pan-regional accounts, including Dell , GM (General Motors), Nextel, General Mills, Symantec, and FedEx. * Defined marketing objectives to meet clients' goals, evaluated existing progra ms, and directed targeted promotions and marketing campaigns on integrated commu nications platforms. * Identified and captured new business and new market opportunities through the identification and negotiation of contracts and strategic alliances. Managed $2M M in account budget. America Online Brazil (AOL LATIN AMERICA - AOLA) - NASDAQ:AOLA First localized AOL service launched in Latin America, debuting in 1999. The com pany achieved the fastest start of any AOL branded service worldwide, capturing agreements with 90+ content partners, including regional providers such as CNN a nd the Knot. AOLA operates in Brazil, Mexico, and Argentina with representations throughout the region. Associate Manager and Account Executive, Sao Paulo, SP - Brazil * August 2000 January 2002 * Instrumental in restructuring a key shopping e-commerce channel by spearheadin g the development of commercial programs and the website performance and online behavior metrics, providing the strategic planning and implementation to drive t he project from conceptualization to launch. * Managed USD $2MM in annual revenue by selling advertising packages to direct c lients and directing a portfolio of advertising agencies representing a diversit y of industries. Territory primarily focused on the Southeast of Brazil. * Attained advertiser's renovation rate of 62.5%, exceeding department's average by 25%. * Supervised 4 indirect reports. Progress Software Brazil Supplies application platform, data infrastructure, and service infrastructure s oftware, simplifying and accelerating the development, deployment, integration, and management of business applications. Solutions include business application

platforms, event processing, enterprise service bus, SOA and web services manage ment, mainframe integration, data connectivity, data integration, and object dat a management. Marketing Specialist, Sao Paulo, SP - Brazil * May 1999 - July 2000 * Worked in collaboration with the Marketing Director to conceive marketing stra tegies after evaluating competitive market research and trend analysis to define initiatives for market positioning and profitability. * Coordinated trade show events and day-to-day management of the Advertising Age ncy activities * Charged with P&L management for annual revenues, spearheading the development of a budget management system, facilitating management's ability to formulate ta ctical action plans and forecast costs and ROI * Formulated, justified, and managed USD $4MM annual budget, capturing investmen t opportunities to drive top/bottom line growth and acquisition ADDITIONAL PROFESSIONAL EXPERIENCE Blanquier Real Marketing, Coral Gables, FL | Media and Research Marketing Cons ultant Persona International LATAM, Pembroke Pines, FL | Project Manager Consultant Household International - HSBC Group, San Diego, CA | Records Management Auditor Smith Barney - Citigroup, San Diego, CA | Retirement Plans (401K Plans) Consulta nt Assistant (Intern) University of California San Diego - UCSD, San Diego, CA | IT and Engineering Ma rketing Specialist (Intern) Espresso Too Coffee Shops, San Diego, CA | Sales and Operations Consultant Nortel Networks, Fort Lauderdale, FL | Human Resources Assistant (Intern) R.B.S. Representation (AeroPer, AeroMexico and Mexicana), Sao Paulo, SP - Brazil | Business Development and Operations EDUCATION Executive Master of Business Administration (E.M.B.A.) | Florida International U niversity (FIU), Miami, FL Bachelor of Science (B.S.) degree in Business Administration | Mackenzie Univers ity, Sao Paulo, Brazil Advanced Professional Certification in Digital Media Marketing | New York Univer sity (NYU), New York, NY - December 2011 (expected) Advanced Professional Certification in Project Management | Florida Internationa l University (FIU), Miami, FL Advanced Professional Certification in General Business Management (Pre-MBA) | U niversity of California San Diego (UCSD), San Diego, CA Advanced Professional Certification in New Business Development & Entrepreneursh ip | University of California San Diego (UCSD), San Diego, CA Specialization in Product and Service Management | Fundaeao Getulio Vargas Busin ess School, EASP-FGV, Sao Paulo, Brazil Specialization in Marketing | Escola Superior de Propaganda e Marketing, ESPM, S ao Paulo, Brazil PROFESSIONAL DEVELOPMENT Web Planning and Advertising | Escola Superior de Propaganda e Marketing (ESPM), Sao Paulo, Brazil Managerial Abilities | Laboratorio de Negocios - LAB SSJ, Sao Paulo, Brazil Management by Competences | Institute for International Research (IIR), Sao Paul o, Brazil Market Financing | Laboratorio de Negocios - LAB SSJ, Sao Paulo, Brazil Sales & Marketing Strategies | Laboratorio de Negocios - LAB SSJ, Sao Paulo, Bra zil

Advanced Digital Media Marketing | Media Recruiting Group (MRG), New York, NY TECHNICAL PROFICIENCIES MS Windows and Office Suites, MS Project, Google & Yahoo! SEM Tools, Ad serving, planning, targeting and audience measurement technologies.