Marketing Mix COKE

 

Marketing Mix – Four Ps: Products:

COCA-COLA   Coca-Cola is the most popular and biggest-selling soft drink in history, as well as one of the most recognizable brands in the world. Created in 1886 in Atlanta, eorgia, by !r. "ohn #. $emberton, Coca-Cola was fir irs st offered red as a fountain be%erag rage at "acob&s $harmacy by mi'ing Coca-Cola syrup with carbonated water.

#$()*+   )ntroduced in 161, #prite is the world&s leading lemon-lime fla%ored soft drink. #prite is sold in more than 1 countries and ranks as the o. / soft drink worldwide.

0(+#CA ith a uni2ue citrus taste, 0resca is a caffeine-free soft drink for discriminating adults. 0resca was introduced in the 3nited #tates in 166 as a calorie-free grapefruitfla%ored drink. )ts bubbly, crisp, light taste pro%ides a fla%orful be%erage to consumers who want great citrus taste in a calorie-free soft drink. 0resca is sweetened with sugar in some parts of the world.

0A*A

 

)ntroduced in 14, 0anta is the second oldest brand of  *he Coca-Cola Company and our second largest brand outside the 3#. 0anta 5range is the leading fla%or but almost e%ery fruit grown is a%ailable as a 0anta fla%or  somewhere. somew here. Cons Consumed umed more tha than n 1/ million times e%ery day around the world, consumers lo%e 0anta for  its great, fruity taste.

!)+* C5+   !iet Coke, also known as  Coca-Cola light in some markets, is a sugar- and calorie-free soft drink. )t was first introduced in the 3nited #tates on August , 187, as the first new brand since 1886 to use the Coca-Cola *rademark. *oday, !iet CokeCocaCola light is one of the largest and most success successful ful bran brands ds of *h *he e Coca-Cola Com Compan pany y, a%a a%aila ilable ble in more than 19 markets around the world.

C5CA-C5:A ;+(5  

Coke ;ero was Coca-Cola&s largest product launch in 77 years and launched in 79, reaching billiondollar status in 7or restructuring, as well as the more subtle tweaks re2uired to create an almost self-sufficient producing machine.

 

*he choice for a distribution channel for any business depends on numerous factors, these includeB G How far away the customers areF G *he type of product being transportedF G *he lead times re2uiredF andF G *he costs associated with transport *here are four types of distribution strategies that Coca Cola could ha%e chosen from, fro m, the these se are areBB int intens ensi%e i%e,, se selec lecti% ti%e, e, e' e'clu clusi% si%e e and dir direct ect dis distri tribut bution ion.. )t is apparent from the popularity of the Coca Cola?s product on the market that the business in the past used the method of intensi%e distribution as the product is a%ailable at e%ery possible outl ou tlet et.. 0rom 0rom su supe perm rmar arke kets ts to se ser% r%ic ice e st stat atio ions ns to yo your ur lo loca call co corn rner er sh shop op,, anywhere you go you will find the Coca Cola products

 

Promotion: )n today?s competiti%e en%ironment, ha%ing the right product at the right place in the right place at the right time may still not be enough to be successful. +ffecti%e communication with the target market is essential for the success of the product and business. $romotion is the IpJ of the marketing mi' designed to inform the marketplace about who you are, how good your product is and where

 

they can buy it. $romotion is also used to persuade the customers to try a new product, or buy more of an old product

*he promotional mi' is the combination of personal selling, ad%ertising, sales promotion and public relations that it uses in its marketing plan. Abo%e the line promotions refers to mainstream mediaB Ad%ertising through common media such suc h as tel tele%i e%isio sion, n, rad radio, io, tra transp nsport ort,, and bil billbo lboard ards s and in new newspa spaper pers s an and d magazines. Eecause most of the target is most likely to be e'posed to media such as tele%ision, radio and magazines, Coca Cola has used this as the main form for m of pro promot motion ion for e't e'tens ensi%e i%e ran range ge of pro produ ducts cts.. Al Altho though ugh ad% ad%ert ertisi ising ng is usually %ery e'pensi%e, it is the most effecti%e way of reminding and e'posing potential customer?s to Coca Cola $roducts. Coca Cola also utilizes below the line promotions such as contests, coupons, and free samples. *hese acti%ities are an effecti%e way of getting people to try your product