Marketing Manager or Marketing Communications or Brand Manager

CHRIS FRY 1900 RAMADA TRAIL JUSTIN, TX 76247 817-455-2027 ~ [email protected] MARKETING MANAGER Innovative, persuasive, insightful professional with substantial experience in c reating and implementing events, promotions, and strategic marketing initiatives that employ TV, radio, print, outdoor, digital, and social media at both local and regional levels. * Effectively develops/manages B2B and consumer-focused collateral that utilizes consistent brand messaging. * Directs work of outside agencies, vendors, and staff, and works efficiently cr oss functionally with major internal stakeholders. * Exceptional negotiator and re-negotiator involving sponsorship, event, agency, and vendor contracts. * Able to work within limited budgets to obtain maximum value from media and ven dors. * Strong multi-tasker, managing multiple simultaneous projects and persuading ot her departments, agencies, and vendors to turn around work within tight deadline s. * Able to coordinate and produce outstanding, impressive events. Areas of Expertise Media Execution ~ Collateral Production ~ Event Coordination ~ Marketing Strateg y ~ Publications Leadership ~ Relationship Coordination ~ Negotiation ~ Direct M ail Campaigns~ Consultative Sales ~ Vendor & Agency Management ~ B2B PROFESSIONAL EXPERIENCE PPI MARKETING, Dallas, TX 10/2009 - 12/2010 National Sponsorships and Promotions Manager: Managed client's sports and music sponsorships, events, and promotions, including annual national sales meeting. Marketed past and present athletes (primarily Dallas Cowboy players) for appeara nces and endorsements. Created and executed events for internal company functio ns and corporate hospitality. * Collaborated with team in planning and implementing a national sales meeting f or PPI's largest client, including scheduling a keynote speaker, lively entertai nment, and client vendors, as well as managing the meeting's associated budget. * Enabled strategic negotiation of added-value sponsorship assets, renegotiating existing contracts to gain additional assets simultaneously at minimal cost, re negotiating new contracts when old ones expired, and negotiating new sponsorship deals. * Generated more than 45K responses regarding a successful local consumer social media/digital promotion to register to win a game suite, far exceeding client e xpectations and established objectives of increasing consumer registration (orig inally 15 - 18). * Negotiated sponsorship assets within the Dallas market at a value 71% greater than their actual cost per agency evaluation, exceeding client expectations. SUPERMEDIA (VERIZON), DFW Airport, TX 04/2004 - 09/2009 Marketing Communications and Brand Manager (10/2006 - 09/2009): Coordinated, dir ected, and implemented all marketing strategies and initiatives within the Mid-A tlantic and Central Regions involving such products as the Verizon Yellow Pages, SuperPages.com, Solutions @ Home Magazine, and Solutions Direct Mail. Managed

departmental budget. Conducted and managed high-profile agency research. * Excelled in launch of new direct mail product/lifestyle magazine in targeted t est markets by developing effective B2B collateral, resulting in awareness gaine d via media negotiation and trade that exceeded financial goals of products. * Negotiated a cost of less than half of agency valuation for a multi-year namin g rights title sponsorships for the Superpages.com Center amphitheatre. * Exceeded usage share goals with marketing campaign in targeted competitive mar kets, resulting in average usage increasing 9% - 18% (depending on the market), quantified via surveys by Gallup and backed by the National Yellow Pages Associa tion. * Conceptualized, organized, and implemented the new Cowboy's stadium's first co rporate client hospitality event, arranging for a player panel Q&A, dinner, and entertainment for more than 400 guests; gained additional exposure at no cost by enabling local TV to film Q&A and air it during pregame show. Marketing Communications Specialist & Barter Manager (04/2004 - 10/2006): Create d, negotiated, oversaw, and trafficked "same-as-cash" advertising contracts with media channels and sports teams. Supplemented integrated regional/national med ia campaigns in the Mid-Atlantic and Central Regions for such products as the Ve rizon Yellow Pages and SuperPages.com. Assisted Marketing Communications Manage r with event coordination and implementation to effectively impact sales canvass es, brand awareness, and corporate image. * Acquired $2.5M in additional media exposure within key target markets, surpass ing "Same-as-cash" trade objective by 200%. * Earned promotion to Marketing Communications and Brand Manager by exceeding ex pectations/goals, assuming increased responsibilities relating to promotion, and employing excellent relationship skills. KNIGHT-RIDDER NEWSPAPERS, Fort Worth, TX 09/2000 - 03/2004 Single Copy District Manager - Fort Worth Star-Telegram: Attained company circul ation goals within retail sales outlets for 325K circulation newspaper through p ositive and effective supervision, training, and motivation of employees and ind ependent contractors. * Created productive outlet sales channels and marketing promotions that resulte d in surpassing monthly/annual circulation objectives by motivating distributors via sales contests, increasing outlets for distributors, managing inventory, an d returns to maximize profit. * Increased circulation by 1% - 11% and market penetration by acquiring new reta il accounts consisting of new convenience stores, Wal-Marts, and outside rack lo cations at restaurants. VERIZON INFORMATION SERVICES, Fort Wayne, IN, Inside Telephone Sales Consultant

08/1999 - 09/2000

KNIGHT-RIDDER NEWSPAPERS, Fort Wayne, IN 05/1994 - 07/1999 Single Copy Marketing Manager - Journal Gazette & News-Sentinel EDUCATION UNIVERSITY OF INDIANAPOLIS, Indianapolis, IN, Bachelor of Science in Teaching