Marketing Manager, Business Development Manager
July 13, 2016 | Author: api-77187261 | Category: N/A
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Marketing Manager, Business Development Manager...
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CHANTEL ROBINSON 48 Catherine Court (r) Laurence Harbor, NJ 08879 (r) (732) 492-5237 PROFESSIONAL PROFILE Account Management (r) Brand Marketing (r) New Business Development Cross-Functional Team Leader (r) Supplier Diversity Highly accomplished sales and marketing professional with key domestic and inter national experience in penetrating new markets, expanding existing accounts, pro viding technical service and boosting profits. Results-oriented and a visionary leader with proven success in supplier diversity, new market identification, reg ional advertising, brand marketing, technical service and competitive analysis. Skilled in staff supervision and training, customer relations and strategic thin king. Polished communication, presentation, negotiation, and problem solving ski lls. Equipped in marketing, sales and technical service of account management. PROFESSIONAL EXPERIENCE SIX SIGMA TECHNOLOGY, INC. - MOUNT LAUREL, NJ Consultant/Director, Business Development - (2009 to present) Using my skills in grant and proposal writing to pursue and secure new business through government contracts, seed funds, opportunities in the pharmaceutical, b iomedical and petrochemical industries and find niche opportunities within the a rea of supplier diversity. Able to secure a government contract for the state of New Jersey worth $250,000. Executed a Strategic Marketing Plan by developing a brand identity and extending the company's reach to national and international business opportunities throug h a direct mail campaign, new literature and trade show involvement. Currently developing a business plan to establish an analytical laboratory in Mu scat, Oman to service the Middle East/Gulf Region. Working with the Center for T rade Development at the Office of International Business Development and the Dep artment of Community & Economic Development in Philadelphia, PA to secure market research and capital funding. NATIONAL STARCH & CHEMICAL COMPANY- Bridgewater, NJ Eastern Regional Manager - Distribution (2006 to 2008) Implemented new adhesive strategies for Packaging Systems, Folding Carton and Bo ndmaster Key Market Programs. Provided technical solutions and training for dist ributors. Managed a $22 million sales territory result in an 8% average annual g rowth rate. Continued in my role of maintaining our minority vendor program by p roviding sustainable solutions to our existing partners of new product introduct ions, cost reduction strategies and inventory management. Supplier Diversity Manager - Adhesives Division (2004 to 2008) Managed Minority and Women-Owned Business (MWBE) Initiative for the Adhesives Di vision by establishing partnerships, mentoring programs and networking opportuni ties. Capitalized on gaining new business opportunities for MWBE firms with majo r Fortune 500 Companies in markets for food, beverage and pharmaceuticals genera ting $1.1 million in revenue through spend from minority vendors for the distrib ution of adhesives to companies like Procter & Gamble, Cargill and SC Johnson. P rivileged to be a Charter Member of the Conference Board's Supplier Diversity Co uncil (2005-2008) affecting policies and initiatives within organizations like t he National Minority Supplier Development Council and Women's Business Enterpris e National Council.
Corporate Account Manager - Packaging Adhesives (2002-2004) Obtained key business opportunities by establishing corporate relationships to m anage multi-plant site locations. Provided vital marketing information, resolved packaging adhesive issues, negotiated multi-year contracts and developed a comp rehensive marketing program that included strategies in sales, marketing and tec hnical service for key customers. Participated in an international, cross-functi onal packaging team to develop innovative and radical marketing strategies for P ackaging Adhesives. Workforce Diversity Trainer (2000-2002) Trainer for first Diversity Awareness Program. Incorporated Supplier Diversity I nitiative as part of overall Diversity Initiative by forming a Cross-Functional Leadership Council consisting of sales, senior management, operations, purchasin g, finance, marketing and technical service. Brand/Market Development Manager - Packaging Adhesives (2000-2002) Spearheaded first Innovative Marketing Group. Launched a new bottle-labeling alt ernative that secured $500,000 in new business. Worked with multinationals to de velop a media and marketing strategies while establishing external, strategic pa rtnerships to expand reach and brand recognition Account Supervisor - Pressure Sensitive & Laminating Adhesives (1998-2000) Developed and managed a $7.2 million budget in the Northeast Region. Initiated a go-to-market strategy with improvements to the existing product line. Products serviced a highly profitable niche market opportunity that resulted in $250,000 in first six months of launch. Team Leader - Special Project Team - Pressure Sensitive & Laminating Adhesives ( 2000) Designed and implemented a channel strategy for the Pressure Sensitive & Laminat ing Adhesives group. Created surveys that measured cost benefit analysis. Interv iewed existing and new Fortune 100 companies on ways to improve service and expa nd product offering. ENGELHARD CORPORATION- Iselin, NJ Participated in a Fast Track Management Program Strategic Account Manager - Chemical Catalyst Group (1993 to 1998) Managed a $14 million territory plan encompassing North America, Canada and Puer to Rico. Handled marketing, sales and technical service aspects of account manag ement by providing strategic, consultative expertise. Experienced yearly, double digit growth, while implementing critical price increases. Marketing Specialist - Chemical Catalyst Group (1991 to 1993) Prepared strategic business plans which consisted of financial objectives, execu tive summaries and pricing strategies. Tracked trends in the chemical market suc h as precious metal prices. Managed sales forecast. Established a 5-year revenue projection. Managed technical service inquiries over the phone by trouble shoot ing and making product recommendations. EDUCATION M.B.A in Marketing Seton Hall University, South Orange, NJ, 1999 Master of Science, International Business Seton Hall University, South Orange, NJ, 1999 Bachelor of Science, Chemical Engineering Georgia Institute of Technology, Atlanta, GA, 1988
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