Marketing Manager; Business Development Manager; Sales Manager;

MICHAEL STEINBERG 105 Pebble Springs Road * Chapel Hill, NC 27514 H: 919-294-4914 * C: 919-260-8565 * [email protected] MARKETING * BRANDING * BUSINESS DEVELOPMENT Procter & Gamble * PepsiCo * Office Depot * NextEra Energy Resources Accomplished MBA professional with extensive marketing, branding, and business d evelopment experience and success. Strategist, innovator, and driving force behi nd initiatives that promote revenue and profit growth, build visibility and reco gnition, and create positive market presence. Talent for analyzing market condit ions, developing solutions to marketing challenges, and exploiting new business opportunities. Dynamic leadership style; talent for eliciting best from contribu tors and aligning internal and external resources toward shared objectives PROFESSIONAL EXPERIENCE NEXTERA ENERGY RESOURCES, Juno Beach, FL

2007-Present

Sr. Business Development Manager, 2009-Present Develop B2B sustainability partnerships through the sale and promotion of enviro nmental programs and products. Negotiate price, publicity, marketing opportuniti es, and contracts with partners. * Developed and executed five new and innovative partnerships (in the first year ) with recurring revenue stream of nearly $500K. * Led the development of two new product offerings with anticipated profit margi ns of $2 million annually. Renewable Energy Brand Manager, 2007-2009 Served as senior leader of 8-member team that created and launched an innovative environmental program. Managed all aspects of new brand development, including strategy and marketing plan, logo creation, naming, website, collateral creation , and social media elements. Developed and managed $1 million marketing budget. * Influenced over $25 million of renewable energy purchases to Fortune 500 corpo rations, small businesses and colleges and universities within first year of the national launch of EarthEra program. * Provided managerial and creative direction to all elements of launch, includin g positioning and messaging for all marketing channels and vehicles. OFFICE DEPOT, Delray Beach, FL (Corporate Headquarters)

2005-2007

Promotions and Campaigns Marketing Manager, 2006-2007 Promoted to manage dual marketing role: Creating and executing national retail p romotions across multiple channels; Managing and implementing unique and sales-d riving campaigns for key sales periods across retail, online, catalog, and print channels. * Increased participation by 13.8% year-over-year of the "Official Small Busines s of NASCAR" promotion. * Garnered 450,000 entries from schools across the country by creating back-to-s chool radio promotion. * Negotiated and secured no-cost products from vendors for online holiday sweeps takes. * Led successful Back-to-School and Holiday campaigns in-store, on-line and in c atalogs.

Corporate Brand Development Manager, 2005-2006 Developed and implemented global brand guidelines to create consistency in messa ging key elements of company and programs across all channels of communication. * Trained over 500 corporate employees on use of guidelines to effectively maint ain brand consistency. PEPSICO, Chicago, IL

2004-2005

Assistant Marketing Manager, Quaker Rice Snacks Analyzed competitive data and reported on product revenues, growth and online ac tivity for Quaker Rice Snacks. Recommended options to maintain 95% market share and grow $100 million annual sales. * Spearheaded club channel value pack pilot product with projected revenues of $ 750,000 annually. * Launched consumer-centric website with high engagement opportunity targeted to women. * Assisted in the creation of new packaging design for entire product line. MICHAEL STEINBERG * Page 2 * [email protected] PROCTER & GAMBLE, Cincinnati, OH

Summer 2003

MBA Summer Internship, Assistant Brand Manager, P&G Pharmaceuticals Division Applied primary and secondary research to determine the potential impact on one of the company's most recognized brands, Actonel, following generic drug entranc e into the market. * Secured highly coveted and competitive MBA summer internship. * Developed robust quantitative model to determine relative sales impact on a fo recasted billion dollar brand upon market entrance of generic equivalent. * Presented project results to CEO of P&G Pharmaceuticals; received high praise including full-time job offer. JUPITER MEDIA METRIX, New York, NY

2000-2002

Custom Research Manager Managed team of seven research analysts in development of custom research report s on internet site traffic and audience measurement for diverse group of clients . Served as primary liaison between Jupiter Communications and Media Metrix, fol lowing company merger, to deliver both data-driven reports and industry insights to customers. * Played key role in 15% increase in sales for dual contracted customers in firs t quarter following merger by successfully integrating, developing, and launchin g new product offering. NIELSEN MEDIA RESEARCH, New York, NY

1995-2000

Client Service Executive, 1999-2000 Client Service Associate, 1998-1999 Marketing Support Manager, 1996-1998 Sr. Research Analyst / Analyst, 1995-1996 Achieved fast-track promotions through positions of increasing responsibility to Client Service Executive position. Consulted with broadcast networks, top tier advertising agencies, and sports organizations to provide research and analysis for multi-million dollar television advertising and programming decisions. Manag

ed, trained, and assessed performance of six analysts. * Generated revenues of $150,000 as Client Service Associate by co-founding Niel sen Sports Marketing Service and developing qualitative research study of sports industry. * Produced $200,000 in profits by contracting three new ad agencies as Client Se rvice Executive. EDUCATION Master of Business Administration with Marketing Concentration, 2004 UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL, KENAN-FLAGLER BUSINESS SCHOOL, Chap el Hill, NC Bachelor of Science with Dual Major in Marketing Management and Communications, 1995 SYRACUSE UNIVERSITY, Syracuse, NY PROFESSIONAL DEVELOPMENT Net Impact, Member Kenan-Flagler Business School, Career Advisor Duke University Case Competition (Fuqua School), Panel Judge North Carolina Sustainable Energy Association, Member