Marketing Farmaceutico

August 7, 2022 | Author: Anonymous | Category: N/A
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Ofr`ktmcn afrofbíutmbl

6 ¼Vuí ks ki ofr`ktmcn afrofbíutmbl lcimck< Ki ofr`ktmcn afrofbíutmbl ks uc skbtlr kspkbmfimzfjl quk tmkck ki lhektmvl jk blcsknumr quk ils prljubtls afrofbíutmbls cl iiknukc slil f ils kcakrols quk ils ckbksmtfc smcl, tfohmíc f bufiqumkrdlspmtfiks kstfhikbmomkctl quk larkzbf skrvmbmls y prljubtls sfcmtfrmls blol ils bkctrls sfcmtfrmls, y blcsuitfs jk oíjmbls, kctrk ltrls.

8 ¼Vuí ks ki fcæimsms JFAL< Ki fcæimsms JFAL, tfohmíc blclbmjl blol fcæimsms ALJF l JLAF, ks ucf dkrrfomkctf jk kstujml jk if smtufbmòc jk ucf koprksf l uc prlykbtl. Fcfimzf sus bfrfbtkrïstmbfs mctkrcfs y su smtufbmòc kxtkrcf kc uc nræambl l ucf oftrmz bufjrfjf. Wrlvmkck jk ifs smnifs kc mcniís R^LZ (Rtrkcntds, ^kf`ckssks, Lpplrtucmtmks y Zdrkfts). Kc bfstkiifcl slc ifs mcmbmfiks jk Jkhmimjfjks, Fokcfzfs, Alrtfikzfs y Lplrtucmjfjks.

2 ¼ifs okelrks kstrftknmfs jki ofr`ktmcn afrofbíutmbls< #6 Blcsuitfs lcimck fi skrvmbml afrofbíutmbl Ifs tkbclilnïfs jk mctkrfbbmòc jmnmtfi fhrkc uc cukvl oucjl pfrf ki ofr`ktmcn afrofbíutmbl LZB, jfc if plsmhmimjfj jk tkckr blcvkrsfbmlcks ouitmbfcfi kctrk ils oíjmbls y pfbmkctks #8 Akrmfs y kvkctls Lrnfcmzfr kvkctls smkoprk ks ucf lplrtucmjfj pfrf rkucmr f prlaksmlcfiks k mctkrksfjls kc ki oucjl jk if sfiuj. Fjkoæs, pkromtk jfr f blclbkr ils prljubtls y skrvmbmls jk ifs afrofbíutmbfs f uc nrfc cõokrl jk pkrslcfs. #2 Fcæimsms jk jftls If mcjustrmf afrofbíutmbf tmkck kc su pljkr ucf nrfc bfctmjfj jk mcalrofbmòc rkifbmlcfjf blc if sfiuj. Ki pljkr jki Hmn Jftf pljrïf fyujfr f okelrfr kstrftknmfs jk nkckrfbmòc jk blctkcmjls dfbmf ki tfrnkt, fcfimzfr ifs blcvkrsfbmlcks quk sk oukvkc kc Mctkrckt y fopimfr ki blclbmomkctl jk okrbfjl kxfomcfcjl ils pkramiks jk ils usufrmls y vmsufimzfcjl quí jkofcjfc y quí lpmcmlcks tmkckc. #: Wænmcf wkh Dfbkr quk ki usufrml cfvknuk jk alrof aæbmi y jlcjk pukjf kcblctrfr tljl il quk husbf dfræ quk sk blcvmkrtf kc uc bimkctk amki f if ofrbf l prljubtl. [cf pænmcf wkh cl pukjk aucbmlcfr smc kcifbks f rkjks slbmfiks, oftkrmfi vmsufi blol altls, vïjkls, kctrk ltrls. #; RKL Xkfimzfr ucf hukcf kstrftknmf RKL ks ouy moplrtfctk.

 

: ¼Vuí ks ki ofr`ktmcn afrofbíutmbl< Ki ofr`ktmcn afrofbíutmbl ks uc smstkof tltfi jk fbtmvmjfjks quk mcbiuyk uc blceuctl jk prlbksls okjmfctk ils bufiks sk mjkctmambfc ifs ckbksmjfjks l jkskls jk ils prlaksmlcfiks afbuitfjls pfrf prksbrmhmr, afrofbmfs, kctmjfjks jk sfiuj y pfbmkctks, pfrf iuknl, sftmsafbkrils jk if okelr ofckrf plsmhik fi prlolvkr ki mctkrbfohml jk prljubtls afrofbíutmbls y/l skrvmbmls blc kiils, f bfohml jk ucf utmimjfj l hkckambml pfrf if blopföïf. ; ¼pfsls pfrf alrtfikbkr tu ofrbf< 6. Jkamcmr if kskcbmf jk jk if ofrbf. ofrbf. Ifs Ifs ofrbfs cl ifs jkamckc ifs koprksfs, koprksfs, smcl smcl ifs pkrslcfs quk kctrfc kc blctfbtl blc kiifs. Wkrl sm bfjf pkrslcf brkf if ofrbf kc su okctk f pfrtmr jk ils mcputs quk df rkbmhmjl (fcucbmls jk tkikvmsmòc, buöfs jk rfjml, vfiifs, pftrlbmcmls, ktb.) il quk jkhkc mctkctfr ils rksplcsfhiks jk ksf ofrbf ks trftfr jk quk tljls ksls mcputs (fi okcls ils quk sk pukjkc blctrlifr) vfyfc kc if omsof jmrkbbmòc y trfcsomtfc if mofnkc jk ofrbf quk sk qumkrk prlykbtfr. 8. Wlsmbmlcfr Wlsmbmlcfr if ofrbf ofrbf arkctk arkctk f if blopktkc blopktkcbmf. bmf. Il prmokrl ks ks blclbkr blclbkr bòol tk tk bifsmambfc cukstrls bimkctks. Fvkrmnuf buæiks slc ifs vfrmfhiks quk utmimzfc pfrf uhmbfr tu ofrbf kc ifs jmstmctfs bftknlrïfs. Fsï, plr kekopil, kc ki skbtlr jki futloòvmi sk smtõfc kc aucbmòc jk jls keks (prkbml fitl vs prkbml hfel) y (nkckrfimstfs vs kspkbmfimstfs) y ifs ofrbfs jk hfcbls sk plsmbmlcfc hæsmbfokctk f trfvís jki tfoföl. 2. Brkfr if prloksf jk if ofrbf. I If f jkamcmbmòc jkamcmbmòc jk if prloksf prloksf ks if pfrtk oæs oæs moplrtfctk jki prlbksl jk brkfbmòc jk ucf ofrbf. Kstf prloksf jkhk skr rkikvfctk pfrf tus bimkctks y jmakrkctk f ifs jk if blopktkcbmf. Wlr ksl sk sukik hfsfr kc uc hkckambml, yf skf rfbmlcfi l kolbmlcfi, quk cukstrls prljubtls l skrvmbmls fplrtfc f cukstrl põhimbl lhektmvl :. Wifcmambfr Wifcmambfr ifs fbbmlcks fbbmlcks jk bloucmbfbmòc. bloucmbfbmòc. Ki pròxmol pfsl pfsl ks kcarkctfrsk kcarkctfrsk f if if pifcmambfbmòc jk if bloucmbfbmòc. Dfbkr uc Wifc jk Bloucmbfbmòc ks aucjfokctfi pfrf bufiqumkr koprksf, y il bmkrtl ks quk cl tljfs il dfbkc. ;. Kekbutfr Kekbutfr ki pifc jk bloucmbfbmòc. bloucmbfbmòc. Bfjf pifc pifc ks uc oucjl, y plr ksl cl pljkols pljkols jfr rkblokcjfbmlcks blcbrktfs slhrk su kekbubmòc smc blclbkril prkvmfokctk.

1 ¼Vuí ks ki ofr`ktmcn oljkrcl< chlucj Ofr`ktmcn5 Zfohmíc ks blclbmjl blol "ofr`ktmcn jk ftrfbbmòc" y blrrksplcjk f uc blceuctl jk tíbcmbfs y kstrftknmfs buyl lhektmvl ks quk skfc ils bimkctks (fbtufiks y pltkcbmfiks) qumkcks kcbukctrkc f cukstrf koprksf l ofrbf. Ki Mchlucj Ofr`ktmcn ks ki blcbkptl lpukstl jki luthlucj ofr`ktmcn > ¼Wfrf quí smrvk ki ofr`ktmcn< Ki Ofr`ktmcn smrvk pfrf fbkrbfrcls oæs f cukstrls (pltkcbmfiks) bimkctks y plr il tfctl smrvk pfrf vkcjkr oæs y okelr.

 

4 ¼Vuí ks uc fcæimsms jk jftls< Ki fcæimsms jk jftls kc ki ofr`ktmcn jmnmtfi mopimbf vfrmfs fbtmvmjfjks jk mcvkstmnfbmòc quk rkvkifc mcalrofbmòc bifvk slhrk il quk ks oæs moplrtfctk pfrf ki põhimbl fi quk sk mctkctf iiknfr, jk if omsof ofckrf quk il dfbk Nllnik. = Kstrftknmf jmnmtfi  Fjkoæs jkrlhustf tkckr ils il s lhektmvls lhektmvl s jk tkckr cknlbml cknlbml bifrfok ctk jkamcmjls, jkamcmjls,jki ki okrbfjl, jksfrrliil jksfrrliilsus jk ucf kstrftknmfjk jmnmtfi rkqumkrk ucfbifrfokctk bifrf bloprkcsmòc blopktmjlrks, y su põhimbl. Zk mctkrksf kcblctrfr bimkctks, pkrl prmokrl tmkcks quk dfhkr mjkctmambfjl sus ckbksmjfjks, jkskls y kxpkbtftmvfs. Rm ils mjkctmambfs tkcjræs íxmtl, sm ils mnclrfs, tu kstrftknmf jmnmtfi cl pfsfræ jk if kctrknf jk blctkcmjls y kxpkrmkcbmfs quk larkbkc plbl l cmcnõc vfilr. Blcsknumr bifrmjfj f trfvís jki fcæimsms jk jftls ks bifvk pfrf fsknurfr ki íxmtl. Ifs tkbclilnïfs slbmfiks y ils jmsplsmtmvls oòvmiks dfc fbkikrfjl if arfnokctfbmòc jk Mctkrckt. Ki põhimbl sk kcbukctrf jmspkrsl f il ifrnl jk ucf vfstf rkj jk smtmls y piftfalrofs. Kstl smncmambf quk ckbksmtfs jftls jk oæs piftfalrofs y jk vfrmls tmpls jmakrkctks. 67 Rknokctfbmòc jki puhimbl  Zu põhimbl sk bloplck jk sknokctls õcmbls, bfjf ucl blc uc blceuctl kspkbïambl jk bloplrtfomkctls kc iïckf. Okjmfctk ucf skrmk jk dkrrfomkctfs jk fcæimsms jk jftls pukjks blokczfr f blcstrumr sknokctls pkrslcfimzfjls quk rkvkikc bloplrtfomkctls y fbtmvmjfjks bifvk quk ckbksmtks fimckfr kc tu kstrftknmf jk ofr`ktmcn. 66 Zíbcmbfs jki fcæimsms jk jftls Zfoplbl sk pukjk kcblctrfr uc oítljl blcbrktl pfrf ki fcæimsms jk jftls jk ils bimkctks l jki Fcæimsms jk kcbukstfs. Rk trftf jk if rkblpmifbmòc, fcæimsms, y pifctkfomkctl jk prknuctfs, ifs quk fakbtfc jmrkbtfokctk f if jkbmsmòc slhrktljl, jmrkbtfokctk f tus usufrmls.

Rknokctfbmòc jk bimkctks. Cl tljls ils bimkctks tmkckc ils omsols fctkbkjkctks, lhektmvls l pftrlcks jk bloprf0 fnrupfrils sknõc pftrlcks smomifrks fyujf f mjkctmambfr ifs lplrtucmjfjks pfrf if okelrf kc if blokrbmfimzfbmòc y jksfrrliil jk prljubtls.

Ofpkl jki vmfek jki bimkctk. If bloprkcsmòc jki prlbksl jk mctkrfbbmòc jki bimkctk dfstf quk blcsmjkrf tu lakrtf y fbtõf rkvkif puctls jíhmiks y lplrtucmjfjks jk okelrf.

 Fcæimsms trfcsfbbmlcf trfcsfbbmlcfi. i. Fquï sk trftf jk kxfomcfr if arkbukcbmf arkbukcbmf jk bloprf, bloprf, if bfctmjfj bfctmjfj y ki tmpl jk prljubtls bloprfjls euctls kc husbf jk pftrlcks y prkjmbbmlcks.

 Fcæimsms afbtlrmfi. afbtlrmfi. Kstf tíbcmbf kstfjïstmbf kstfjïstmbf fyujf fyujf f mjkctmambfr mjkctmambfr nrupls nrupls jk bimkctks smomifrks smomifrks y pftrlcks jk rkspukstf smomifrks f pfrtmr jk ils rksuitfjls jk if kcbukstf.

 

 Fcæimsms jk fslbmfbmlcks. fslbmfbmlcks. Rmomifr Rmomifr fi fcæimsms fcæimsms afbtlrmfi, kstf kstf tíbcmbf tíbcmbf kstfjïstmbf kstfjïstmbf fnrupf f ils bimkctks k mjkctmambf ifs okelrks ktmquktfs pfrf utmimzfr kc if cfvknfbmòc wkh blc ki lhektmvl jk quk ils bimkctks kcbukctrkc ils frtïbuils quk husqukc.

 Fcæimsms jk rknrksmòc. rknrksmòc. Kstf tíbcmbf tíbcmbf kstfjïstmbf kstfjïstmbf mjkctmambf mjkctmambf ifs vfrmfhiks vfrmfhiks bif bifvk vk quk tmkckc tmkckc ofylr mopfbtl kc if sftmsafbbmòc jki bimkctk y if ikfitfj jki bimkctk. Zræambl. Finucls oítljls bloucks mcbiuykc5

 

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