Marketing Director or Director of Marketing or Marketing Manager

MELVA BASCUE 1212 Meadowhaven Lane 316.640.0451 Derby, Kansas 67037 [email protected] PROFESSIONAL PROFILE Marketing Executive with a unique ability to build powerful customer and vendor relationships based on trust and solid business results. Exceptionally resourcef ul, delivering creative solutions to marketing problems with a positive, dynamic and fast-paced approach. Additional experience in event planning, and customer service. Genuine, professional and sincerely open-minded. CAREER HIGHLIGHTS * Saved $80K annually in Yellow Page advertising by reevaluating current listing s as well as trends and ultimately negotiating free listings and low cost ads. * Negotiated a $40K savings in print production costs by selecting printing comp anies closer to distribution outlets. * Generated over $75K in theoretical profit by creating a direct mail program th at generated renewed interest with lapsed users. Program has been implemented as a permanent marketing tactic. PROFESSIONAL EXPERIENCE MARKETING CONSULTANT, Wichita KS 2010 - present Research and plan marketing projects for businesses ranging from general aviatio n, medical and more. Current projects include work for a diverse mix of companie s including: Jordan Chiropractic - developed cohesive branding message including interior ren ovations, website and advertising message Hales Sales and Service - assisted with marketing strategy and branding message Orea Aesthetics - advised with branding and marketing message Kelly, Dean and Lewis Recruiting - assisted in creating branding message includi ng website and brochure Currently serve as Client Manager for Hanson & Wright, LLC developing parts & di stribution catalog for Hawker Beechcraft and pursuing new business CAPITAL ENTERPRISE, INC., Wichita KS 2007 - 2010 Director of Marketing Led a team of two in creating and implementing marketing programs for 86 Pizza H ut locations in seven Northeast states including budgeting and strategic plans f or each region. Also responsible for all marketing aspects of 10 Freddy's Frozen Custard locations in Oklahoma and Texas including budgeting and creating yearly marketing programs and all local store marketing activities. * Member of the Print Advisory Council for Pizza Hut Franchisee Association. * Saved $1,500 monthly and increased local control of email blast advertising by creating and implementing an internal email blast program that became a model i n the Pizza Hut franchise community. HAWKER BEECHCRAFT CORPORATION, Wichita KS 2005 - 2007 Senior Marketing Communications and Public Relations Specialist Coordinated and implemented specific marketing efforts for all five divisions of the company. Responsible for photography requests, including approval of all la youts and designs from vendors, dealers, and customers. Conducted customer focus group project and presented results to management. * Led, managed and directed $2.4M worldwide signage changeover project that invo lved designing, replacing and coordinating installation of 500 signs and 1,500 v ehicle graphics.

* Improved both external and internal branding by creating a video describing th e company's full range of products and services. Created concept and script outl ine, directed and edited the video, which was used in marketing venues, events a nd customer presentations. NESCHEN USA, LLC, Wichita KS 2002 - 2004 Marketing Director Responsible for all aspects of marketing the local division of an international company by developing and managing marketing budget and programs. Coordinated al l aspects of tradeshow participation. * Created and implemented company mission statement, branding message and slogan to increase customer confidence and create a professional image within the indu stry. BOMBARDIER AEROSPACE, BUSINESS AVIATION SERVICES, Wichita KS 1996 - 2001 Marketing Coordinator, Advertising and Communications Marketing Manager Responsible for all advertising for the international service center network, in cluding advertising concepts and design, trade publication selection and placeme nt, and ordering marketing materials. Responsible for press releases, branding a nd marketing support material and product specific marketing. Directed and manag ed two different advertising agencies in development of all collateral and brand ing material. Responsible for the department's budgeting, specialty items sales and personnel. Responsible for all trade shows such as National Business Aviatio n Association (NBAA), NATA/PAMA SuperShow, AeroExpo Acapulco, and ILA in Berlin, Germany. * Coordinated customer delivery ceremonies for new Bombardier Challenger aircraf t from the Wichita Completion Center. * Developed division magazine, Service Unique, into a 28-page publication, produ ced three times a year, which offers information to assist Bombardier business a ircraft owner/operators in the maintenance of their aircraft. Responsible for de velopment of format, editorial content, graphic solutions, final approvals, and distribution of magazine. * Organized the grand opening ceremonies for new service center in Berlin, Germa ny. Assisted German Bombardier personnel in creating a daylong ceremony for cust omers, government dignitaries, media, and employees. Developed support material including brochure, Service Unique articles, press releases, post cards, and dir ect mail pieces. Repeated the same success domestically for the grand opening of the Dallas Service Center. THE WICHITA EAGLE, Wichita KS 1993 - 1996 Marketing Consultant Maintained and developed an account list of over 125 active advertisers. Researc hed and designed marketing programs, advertising schedules and promotional ideas . Consistently exceeded sales goals. KSNG-TV, an NBC Affiliate, Garden City KS 1991 - 1993 Sales Representative Developed territory by preparing proposals and spec commercials and implementing advertising plans. Maintained scheduling, developed commercial concepts, wrote scripts and provided voice-overs. EDUCATION B.S., Clothing and Textile Marketing, Kansas State University, Manhattan KS PROFESSIONAL AND COMMUNITY ASSOCIATIONS American Marketing Association - Board Member, 1998 - 2000 American Heart Association - Auction Committee Member, 2004 - 2005, Heart Walk T

eam Lead, 2006 Derby Football Parents - Chairman and Fundraiser of over $35K, 2004 Wichita Children's Home - Volunteer, 1999 - Present Kansas Humane Society - Marketing Volunteer, 2007 - Present