Brian Miller is an award-winning, metrics driven, process oriented Senior Marketing and Branding Leader with over 20 yea...
BRIAN E. MILLER Jacksonville, Florida 32259 904.210.1937 (mobile)
[email protected] http://www.linkedin.com/in/brianemiller/ EXECUTIVE PROFILE Award-winning, metrics driven, process oriented Senior Marketing and Branding Leader with over 20 years of progressively increasing experience. Outstanding creative and strategic vision combined with world class tactical execution. Entrepreneurial outlook, with documented experience leading change, creating business turnarounds, piloting new initiatives, developing new brands, and creation and cultivation/launch of new concepts, systems, products and ideas in CPG, technical B2B, Medical Device and Medical Consumables. SKILL HIGHLIGHTS •Business Development •Brand Management •P&L/Budget Responsibility •Product and Category Management •Global Product Launch •Channel Management •Lead Generation• Change Leadership •Product and Process Innovation •Social Media and Content •Marketing Communications •Market Research •New Product Development •Measurement and Metrics PROFESSIONAL EXPERIENCE McKESSON MEDICAL SURGICAL (medical/surgical products and services) Jacksonville, FL/Richmond, VA Senior Director, Brand Marketing 2006 to Current
Spearheaded brand development and support tactics, strategic direction, process development and implementation of exclusive brands business, resulting in consolidated brand portfolio of over 3300 SKU's/$917M annual revenue. Started as “team of one” to resurrect line, increasing internal share to over 23% with gross profit improvement of 11%.
Created concepts and business plans for multiple new categories, creation of uniform brand standards, development of communications program and support tools and structure, and focused line extensions/expansion. Drove concept creation, brand language, and execution of 12 new brands producing over $169M in sustainable annual revenue.
Supervised and mentored team of 11 professionals in brand management, product information, and creative services. Team lead for outside services in market research and other outside creative resources in design, packaging, and brand architecture.
Led research, concept development, and implementation of enterprise wide brand communications strategy and associated tactics that focused company messaging to customer through implementation of brand standards, advertising, web, and focused sales tactics. Quantified a direct correlation to increase in customer loyalty by 2%, representing $20 million annually with 17% YOY growth in customer awareness scores and net promoter gain of 22%.
INTERTAPE POLYMER GROUP (consumer packaged goods, B2B consumable products) Bradenton, FL/Atlanta, GA VP, Consumer Business Group . 2002-2005
Marketing lead for category planning and assortments with big box retailers (Costco, Staples, Office Depot) and buying cooperatives (Do It Best, True Value), with year over year sales increases in private label channels averaging 16% through new product development , merchandising, and placement opportunities. Managed over $300M product portfolio.
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Led team for acquisition and maintenance of over $200M key account branded and private label business with Costco, True Value, Do It Best, Albertsons, Dollar General, Lowes, Staples and Office Depot.
Responsible for spearheading product assortment, merchandising and promotional programs for five business groups within team.
Created new product packaging, merchandising, advertising, and field support tools to unify presence at retail. Produced aggregate growth of nearly 30% in a flat market.
Led research, trade show and event, product management, creative team, shopper marketing and agency relationships for $15M budget. Supervised staff of 11 professionals in product and marketing management and creative services.
MINOLTA CORPORATION (analog and digital imaging, accessories) Ramsey, NJ Vice President, Marketing, Consumer Business Group
2000-2001
Successfully introduced digital camera line, winning DIMA award for most innovative new product. Developed integrated campaign of consumer and trade advertising, KOL management, trade shows, press events, and in store merchandising. Led advertising, public relations, and creative services agency relationships for $12M budget. Supervised staff of 6 in product management and communications.
BAYER CORPORATION (technical B2B software, hardware, chemistry, and consumables) Ridgefield Park, NJ Director, Marketing Communications 1998-2000
Constructed a highly integrated, differentiated communications and brand strategy for 7 product categories and 4 customer segments. Executed innovative program that utilized custom publishing, interactive web, public relations, event marketing, trade shows, case studies, and trade advertising. Resulted in 21% gain in revenue in year one. Championed and designed integrated lead generation/lead management/CRM program, improving sales force efficiency and reducing time from lead acquisition to close by nearly 30 days.
Additional career experiences and achievements include: Creation of a new marketing function at SAMSUNG, including design and building of team, establishing and leading agency and vendor relationships, and increasing business from a #7 to a #3 share in 2 years while reducing costs by 18%. Served as New Product Innovation Leader for TROY BILT, generating new product concept designs and planning, which generated $87 million in first year. Line extensions year two resulted in over $150M. Led business development at FUJIFILM in the mass retail, grocery, drug, club, electronics and specialty channels. Developed trade and consumer promotion programs, merchandising, and packaging. Led growth from 0 to category dominant share in new channels (over $300M annually) in two years. Directed worldwide product portfolio management, including new product development at BOSE CORPORATION for the retail electronics category. Tapped to start new business with original Wave music system, opting for a direct to consumer model through catalogue, direct mail and fulfillment. Model in use today, generating over $1.8B annually.
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[email protected] EDUCATION
MASTER OF SCIENCE: MARKETING/COMMUNICATIONS Boston University, Boston, MA (graduated with high honors 3.75/4.0) BACHELOR OF ARTS: ENGLISH/POLITICAL SCIENCE (Pre-Law Track) Michigan State University, East Lansing, MI (graduated with honors 3.2/4.0) Additional Post-Graduate coursework in Brand Management, Social Media, Web Strategies, Customer Engagement, CRM, Value Generation, Strategic Planning, Tort Law, Business Law, Team Leadership, Competitive Analysis, Financial Analysis OTHER CERTIFICATIONS, PUBLICATIONS AND HONORS Six Sigma Yellow Belt 2015 Technical Paper and Presentation "Developing Marketing Metrics Your CFO will Love", Pharmaceutical Research Marketing Conference 2015 Publication "Moving by Numbers" FOCUS Magazine 2005 Publication “Myth versus Reality: The New Branding Paradigm” FOCUS Magazine 2005 Publication “Merchandising for Success”, Expose Magazine 2004 Winner, Best New Product Introduction (digital camera initial rollout program) Photo Marketing Association Trade Show 2001 Winner, Must See Exhibit, Graph Expo Trade Show 1999 Keynote Speaker, "Up Against the Wal-Mart: How Independent Retailers Can Survive in Today's Marketplace" Photo Marketing Association National Convention 1997 POPAI OPA Honorable Mentions 1991, 1988, 1987 POPAI OPA Silver Award 1990 (Point of Purchase Advertising Institute) Cited for Excellence in Promotional Execution CEIA 1985, 1986 (Consumer Electronics Industries Association) Board Member, SHOPA (Stationery Home and Office Products Association) 2002-2005 Advisory Committee, PMA (Photographic Manufacturers Association) 2000-2001 Board Member, PMDA (Photographic Manufacturers and Distributors Association) 1996-2001 Statistics Committee, CEIA (Consumer Electronics Industries Association) 1987-1991
