Nancy White has more than 15 years of agency and client-side advertising and marketing expertise, including creating and...
NANCY WHITE Telford, PA 18969 215-500-5695/cell
[email protected]
SUMMARY
More than 15 years of agency and client-side advertising and marketing expertise, including creating and implementing strategic, marketing & public relations plans, tactical plans and budgets; developing marketing, advertising and sales materials, including brochures, direct mail, print advertising, signage, website, radio and TV, and CD-ROMS; copywriting including press releases and all forms of advertising; public and media relations; trade show management and supervision of administrative staff, junior personnel, writers, artists, and vendors. Experience marketing and branding a variety of products, services and intangibles in both business-to-business and business-to-consumer environments.
PROFESSIONAL EXPERIENCE NATURAL MARKETING INSTITUTE/ HARLEYSVILLE, PA/2004-APRIL 2012 DIRECTOR OF MARKETING & PUBLIC RELATIONS NMI is a market research/consulting firm specializing in the consumer health and wellness marketplace, with an emphasis on natural, organic and environmental sustainability. Clients include global corporations within CPG, pharmaceuticals, healthcare, retail, advertising/PR agencies and many others. Reported directly to company president. Developed and implemented annual marketing and PR strategic and tactical plans focused on increasing client base among Fortune 100 companies Developed selling strategy for syndicated research reports Supervised corporate website including design and on-going maintenance; increased web traffic on an average of 56% per month from previous years Wrote copy for all marketing and press materials Selected and developed relationships with all outside design/print vendors Handled all media inquiries and requests for information or interviews; increased press coverage by 65% Initiated new company logo and branding initiatives and oversaw implementation Ghost-wrote articles for senior management on a variety of health and wellness topics Performed secondary research and competitive intelligence for a variety of industries Initiated corporate-wide social media campaign
AETNA HEALTH INC./BLUE BELL, PA/2002-2004 MARKETING COMMUNICATIONS MANAGER Aetna is one of the nation’s leading diversified health care benefits companies, offering a broad range of traditional and consumer-directed health insurance products and related services. Supervised the execution of advertising and marketing materials for (10) internal corporate clients handling an average of 100+ projects Provided strategic input and creative direction to designers for all projects Participated on design communications team responsible for company-wide communication/brand standards Evaluated all creative concepts to ensure they adhered to Aetna brand guidelines Counseled clients on creative and strategic initiatives Won a "Professional Best" Excellence Award for superior planning and project management skills for 2004 enrollment materials which resulted in the first-ever ontime delivery of enrollment materials FERRARE & FLEMING ADVERTISING/PLYMOUTH MEETING, PA/2000-2002 SENIOR ACCOUNT EXECUTIVE Ferrare & Fleming (renamed Fleming Van Metre in 2006) is a full-service advertising agency serving national clients. Managed all day-to-day activities for Professional Products division of agency’s largest account -- Bayer Environmental Sciences (formerly Aventis Environmental Sciences) Served as main client contact and second account lead (under Vice President) Took over many duties of client’s Marketing Communications Manager when that position was phased out Created annual marketing and trade show plan and budget for Aventis Directed copywriters, art directors, media buyers on projects and supervised junior account executives Participated in one of the most successful new product launches in the pest control industry aimed at both the trade and consumers Responsible for on-going content and vendor coordination for client’s websites Provided strategic, creative and production input on all projects Administered client’s co-op advertising program RICCI ASSOCIATES ADVERTISING/MARLTON, NJ/1995-1999 SENIOR ACCOUNT MANAGER Ricci Associates was an advertising/promotion agency working with regional and national business-to-business and consumer clients with a focus on CPG. (Agency closed in 2000). Handled a variety of agency clients in industries such as food service, technology, healthcare/medical, real estate, personal care and more Wrote brochures, print and radio ads Bought national and regional media Administered agency’s public relations program Created new business proposals and oversaw presentations
Worked closely with art directors and production managers on all projects
EARLY CAREER From 1985 to 1995 served in a variety of account management/copywriting positions at several Philadelphia-area advertising/marketing agencies working with regional clients in a myriad of industries. Also worked with international video/film production company in a marketing, public relations, production and new business development capacity.
INDUSTRY EXPERIENCE & KNOWLEDGE Health and wellness Environmental sustainability Consumer packaged goods (food/beverage, personal care, general household products) Dietary and herbal supplements Environmental science (pest control products) Healthcare Financial services/insurance Residential and commercial real estate Packaging Computer consulting/technology Legal services Utilities Among others
EDUCATION CENTENARY COLLEGE/HACKETTSTOWN, NJ/1981-1984 Degree in Communications
