Kelley Carroll is an accomplished, global brand management and marketing professional with over 10 years experience, MBA...
KELLEY C. CARROLL Thousand Oaks, CA 91360 (805) 358-5284
[email protected]
SUMMARY OF QUALIFICATIONS Accomplished, global brand management and marketing professional with over 10 years experience, MBA degree. Specific expertise in interactive entertainment, mobile and technology industries. Results-oriented individual with demonstrated success and global experience in video and mobile game launches. Adept at integrated and partnership marketing, relationship building and product management. Self-starter with strong communication and interpersonal skills, who works effectively with all levels of the organization towards common goals. PROFESSIONAL EXPERIENCE Marketing Consultant
August 2011 to present
Technology/Online Companies
DTS, Inc.
December 2009 to June 2011
Calabasas, California Leading provider of branded, high-quality audio technology that is included in hundreds of millions of DTS-licensed consumer electronics products worldwide. Marketing Director Developed strategic marketing plans that supported corporate goals and drove brand awareness Assisted in developing go-to-market strategies for DTS’ emerging markets – Mobile, PC Supported emerging business segments with strategic marketing plans and executed tactics Identified and implemented co-marketing opportunities with DTS licensees Streamlined and updated traditional marketing collateral and cut costs by 50% Collaborated with Product Management to develop DTS value proposition Liaised with global marketing teams to ensure unified brand messaging
EA Mobile
October 2008 to November 2009
Playa Vista, California Mobile division of Electronic Arts, a global leader in interactive entertainment software. EA’s game franchises are offered as both packaged-goods products and online services delivered through Internet-connected consoles, PCs, mobile phones and tablets. Senior Manager, Channel Marketing Supported company’s ranking as #1 wireless publisher with integrated marketing activities Achieved millions of consumer impressions with partners including Verizon, AT&T and T-Mobile Leveraged EA franchises: The Sims, EA Sports, Rock Band and licensed titles such as American Idol, The Simpsons, Monopoly, Scrabble and G.I. Joe to drive game sales Worked closely with Sales team to support carrier sell-in and featured deck placement of titles Acted as the liaison between Product Marketing and Sales teams
Namco Networks America Inc.
April 2007 to October 2008
San Jose, California Privately-held, mobile subsidiary of Namco Bandai Holdings Inc., a global entertainment group involved in numerous business segments such as toys, amusement facilities, video game software and apparel. Senior Product Marketing Manager Successfully launched 25+ wireless games with a product marketing team of four and budget of $1.5 million
KELLEY C. CARROLL, MARKETING DIRECTOR
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Responsible for the brand management, marketing and sales support of Namco’s classic franchises: PACMAN, Katamari, TEKKEN, Pole Position and licensed titles to maintain company’s leadership rank Leveraged licensor relationships for co-marketing activities to main Partnered with Product Development to ensure product design met market standards Established internal Licensing Greenlight Group to strategically develop product roadmap Received Employee of the Month and Bronze Award for Excellence from Japanese parent company
Marketing Manager/Consultant
August 2004 to March 2007
Mobile/Online Companies
THQ Inc.
April 1997 to May 2004
Calabasas Hills, California A leading, worldwide developer and publisher of interactive entertainment software. Company develops and publishes content for all popular game systems, handheld platforms and wireless devices.. Summary: Joined THQ in April 1997 in Creative Services, and was promoted to International Brand Manager within two years. As part of the brand management team, was responsible for product launches of major licensed titles into international territories. Joined THQ’s wireless subsidiary, THQ Wireless, in 2002, and was responsible for all marketing functions and brand management of wireless titles in the US market. Marketing Manager, Wireless (2002-2004) Contributed in building THQ Wireless into a top five wireless publisher Executed cost-effective, co-marketing programs with partners Leveraged brand strength of licensed titles: SpongeBob SquarePants, The Simpsons, MLB, Sanrio and Marvel Built relationships with wireless carriers and handset manufacturers Facilitated THQ Wireless logo redesign International Brand Manager (1999-2002) Expanded THQ’s international presence by launching 20+ video game titles into European markets Assisted sales with increasing revenues from international territories from 14% to 25% Grew brand awareness and supported product sell-through with strategic, regional marketing plans Organized and tracked US brand management assets for international use Developed global brand guidelines with creative services and legal teams
EDUCATION PEPPERDINE UNIVERSITY, Malibu, California Masters of Business Administration, George L. Graziadio School of Business and Management, August 2004 CALIFORNIA LUTHERAN UNIVERSITY, Thousand Oaks, California Bachelor of Arts: Business Administration, August 1992
PROFESSIONAL DEVELOPMENT SANDLER SALES TRAINING
